INTERNSHIP REPORT

ON

BANK OF PUNJAB

ABDUL GHAFAR
MBED-11-23

MBA (Marketing)
Session-2011-2014

Department of
Business
Administration
BAHAUDDIN ZAKARIYA UNIVERSITY
SUB-CAMPUS D.G.KHAN

PREFACE

It is the requirement of the MBA course Bahauddin Zakariya University, Multan, SubCampus D.G.Khan that all students of MBA have to spend six or eight weeks in any
organization to get practical exposure and to get familiarized with the ways to live in the
organizational environment which is dramatically different from the educational environment.
That two months period called Internship Period , if spent properly and sincerely, enables the
students to be more confident, more knowledgeable, more responsible and, above all, more
committed to its work in the practical field. I have also been assigned to do internship of six
weeks period in BOP Pakistani Chowk Branch, D.G.Khan.
It has enabled me to understand the practical scenario and sharpen our decision
making power and utilizing the resources in an effective manner, so that our resources generate
maximum profit.
In preparing this report, I have put all of my best efforts and tried my level best to give
maximum knowledge. Despite of my all the coherent efforts, I do believe that there will always
be a room for improvement in the efforts of learner like me.

DEDICATION
DEDICATED TO MY ALL FRIENDS

ACKNOWLEDGEMENT

In the name of ALLAH, the most kind and most merciful.

First of all Im grateful to ALLAH ALMIGHTY, who bestowed me with health, abilities and
guidance to complete the project in a successful manner, and without HIS help I was unable to
perform this task.
I would also like to thank Branch Manager of BOP for providing me the opportunity to have an
excellent learning experience during my internship. Their critical comments on my work have
certainly made me think of new ideas and techniques.

ABDUL GHAFAR

TABLE OF CONTENTS

Executive Summary

1 Overview of the MCB Bank LTD

Objective of Studying the MCB

2 Brief History

Brief history of MCB Bank LTD

2.2 Mission Statement

2.3 Vision Statement

2.4 Values

2.5 About MCB

3 Organizational Structure

11

3.1 Board of Directors

11

3.2 Organizational Structure of MCB Bank

12

3.3 Organizational Structure of MCB Branch

13

3.4 Departments in MCB

14

3.5 Circle Office

16

4 Products & Services offered by MCB

16

4.1 Islamic Banking

16

4.2 Remit Express

16

4.3 MCB Lockers

17

4.4 Online Banking

17

4.5 MCB Full Day Banking

17

5 Different Operations of MCB Bank Ltd

19

5.1 MCB enhanced saving account

19

5.2 Basic Account

19

5.3 Bill Payments

19

5.4 Current Account

19

5.5 Saving Account

19

6 Different Departments operated in MCB Branch Banking

21

6.1 General Banking Department

21

6.2 Account Department

21

6.3 Current Department

21

6.4 Clearing Department

22

6.5 RTC Department

22

7 Different Types of Accounts with Target Market

27

7.1 Importance of Deposits for Bank

27

7.2 Types of Accounts in MCB

28

7.3 Current Deposit or Demand Deposit

28

7.4 Saving Account

29

7.5 Khanam Bachat Scheme

31

8 Structure of Marketing Department

35

8.1 Marketing Operations of MCB

36

8.2 Functions of the Marketing Department of MCB

37

8.3 Marketing Strategy of MCB Bank

38

8.4 Marketing MIX

39

8.5 Success & Failure of the different products in the market with reasons

45

8.6 Failure Products of the MCB Bank

45

8.7 Major competitors of the organization

46

8.8 Future Prospects of the organization

46

8.9 Short-falls/Weaknesses & critical analysis of the Marketing Department

48

8.10 Customer services department

49

9 Critical Analysis

50

9.1 SWOT Analysis

50

9.2 Strengths

50

9.3 Weaknesses

51

9.4 Opportunities

52

9.5 Threats

52

10 Conclusion & Recommendations

53

11 References

55

12 Annexes

56