Beruflich Dokumente
Kultur Dokumente
Assess the STP for this product for Hero. Based on the assessment of the
marketing strategy, generate an IMC strategy as well as implementation
program. To keep the project tractable, you may like to focus on a specific
geographic market, and provide a critical points of change in your campaign that
would be needed as geography changes.
Page 1
Title of Your Project
<Title should be informative yet catchy and interesting. Remember it is the tag line of your project>
Page 2
Client Brief
<Present the brief given to you including any changes that you might have done>
Background
<This is the pitch that draws in the reader. Much like the opener to a decision case plus a quick background of
the client, its business and problem. Include only those details about the client that are relevant to your problem
at hand. No need to discuss history, when it is not going to been used in any way>
Page 3-4
Market/Secondary Research
<Present the Need of Research and the process of research towards addressing the clients problem. Concisely
and clearly describe Collection of Data/Information, and Data Analysis/Assessment. What were the Findings
from the analysis of the data or assessment of the information? The phrases in bold are the sub-headings of this
section>
Need of Research
Collection of Data/Information
Data Analysis/Assessment 2
Page 5&6
Campaign Design
<Use any framework, or Logical approach followed in one of the cases and propose the campaign/other output
desired from your project. While you develop this section, stay focused and avoid unnecessary details. Use
information from your market research and generate the report under headings derived from your framework or
any other logical approach that you might choose to use>
Page 7&8
Finding and Discussion
<Discuss the process of execution of your campaign idea if possible and applicable, upto its actual execution
by way of quick audio (radio commercial), Video, Advertisement, Sales Promotions, PR Pitch & Presentation
deck, Publicity stunts and/or a mix of these. Place the actual output as appendix, and provide within text only
the development process and thought behind what was done at each major step in the design of the campaign. If
you could run and pilot test your campaign, discuss the impact and results. Also discuss the deviation that might
have happened from what you expected and the reasons for unmet expectations if any>
the 'Billion voices' where consumers shoot videos of themselves which will be stitched together in an
appropriate manner and then put on air."
Credits:
Agency: Law & Kenneth
Creative: Rahul Nangia, Jonathan Dias
Client Servicing: Debarjyo Nandi, Siddharth Kunkunakar
Director & Editor: Shekhar Kamble
Production: Working-i Films; Producer Samir Tewari & Law&Kenneth Films, Producer - Umesh H
Patel, Tejesh Waghmare
Post production: Avitel Post Studioz
Media agency: Maxu
Unplugged moments:
Nangia recalled a few anecdotes from the shoot. He said, "The cast comprised of ordinary people,
there wasn't a single professional actor among them. A couple of funny incidents happened while we
were shooting. For instance, the laugh of the Bohri girls was not an enactment. They were actually
laughing on something funny that happened on the set and we happened to be rolling the camera at
that time. We liked the spontaneity in the shot and therefore used it in the final edit."
Credits:
Client: Hero MotoCorp
Agency: Law & Kenneth
Creative: Rahul Nangia, Jonathan Dias
Client servicing: Debarjyo Nandi (vice president), Siddharth Kunkunakar (senior account executive)
Director: Shekhar Kamble
Production: Working-i Films, Law & Kenneth Films
Producer: Samir Tewari, Umesh H Patel
Music: Amartya Rawat (Bobo)
Post Production: Pixion
Media agency: Maxus
on 15 August. The film is a collaboration between AR Rahman (who has composed the theme song),
and film-maker Anurag Kashyap (who has directed the film) and Law & Kenneth.
tone very Indian. It is about big and small challenges that we overcome every day, without even
realising that we are doing something extraordinary.
The campaign will run in all languages, across all TV channels, leading newspapers and outdoor. It
will also be extended to interactive media and will eventually involve user-generated content as well.
The song and video are available for download using a QR code released in various dailies.
Credits:
Client: Hero MotoCorp
Agency: Law & Kenneth
Creative team: Rahul Nangia, Pritam Shettigar, Jonathan Dias, Divakar Shetty, Viren Saigaokar, Tanvi
Pradhan, Biraja Biswal, Shahid Shehzad, Akriti Goel
Client servicing team: Sanjiv Gauba, Debarjyo Nandi, Ashish Chattoraj
Films department: Umesh Patel, Tejesh
Production house: Red Ice Productions
Director: Anurag Kashyap and Robby Grewal
Producer: Gary Grewal and Darshan Gokani
Line Producer: Gurmeet Sodhi
Assistant director: Siva R
DOP: Amithabha Singh, Rajeev Ravi and Arvind K
Editor: Shweta Venkat
Costumes: Neepa S