Universiti Teknologi Mara

GUIDELINES ON REPORT FORMAT

FOR

ENT 600 TECHNOLOGY ENTRPRENEURSHIP

March - July 2012 Edition

CONTENTS
A.

REPORT FORMAT ................................................................................................. 2

a. Technical Specifications ....................................................................................... 2
b.

Report Cover ......................................................................................................... 3

c.

Table of content ..................................................................................................... 3

B. CONTENT ................................................................................................................. 4
1.0 EXECUTIVE SUMMARY ................................................................................. 4
a. Brief description of the business and product concepts ...................................... 4
b. The Target market and Projections ..................................................................... 4
c. The Competitive Advantages .............................................................................. 4
d. The Profitability .................................................................................................. 4
e. The Management ................................................................................................ 4
2.0 PRODUCT OR SERVICE DESCRIPTION ..................................................... 4
a. Describe the product or service to be produced or sold ...................................... 4
b. Application of the product or service.................................................................. 4
c. Emphasize unique features of the product or service ......................................... 4
d. Define the present and state of development of the product or service .............. 4
e. Describe any patents or other proprietary features of the product or service ..... 4
f. Opportunities for the product line or the development of related product or
service ......................................................................................................................... 4
3.0 TECHNOLOGY DESCRIPTION ....................................................................... 4
4.0 MARKET RESEARCH AND ANALYSIS ........................................................ 4
a. Customer ............................................................................................................. 4
b. Market Size and Trends ...................................................................................... 4
c. Competition and Competitive Edges .................................................................. 4
d. Estimated Market Share and Sales ...................................................................... 4
e. Marketing Strategy.............................................................................................. 4
5.0 MANAGEMENT TEAM .................................................................................... 4
a. Organization Chart .............................................................................................. 4
b. Key Management Personnel ............................................................................... 4
c. Management Compensation and Ownership ...................................................... 4
d. Supporting Professional Advisor and Services ................................................... 4
6.0 FINANCIAL PLAN ............................................................................................. 4
a. Start-up Cost ....................................................................................................... 4
b. Working Capital .................................................................................................. 4
c. Start-up Capital and Financing ........................................................................... 4
d. Cash Flow Statement .......................................................................................... 4
e. Income Statement................................................................................................ 4
f. Balance Sheet ...................................................................................................... 4
7.0 PROJECT MILESTONE .................................................................................... 4
8.0

CONCLUSIONS .................................................................................................. 4

9.0

APPENDICES ...................................................................................................... 4
1

ENT 600
TECHNOLOGY ENTREPRENEURSHIP
BLUEPRINT FORMAT

A. REPORT FORMAT
a. Technical Specifications
Font Types : Times New Roman
Font Size
: 12
Spacing :
Use 1.5 spaces between lines and 3 spaces between paragraphs.
Paragraphs : A new paragraph at the bottom must have at least TWO full lines
of text; if not should begin on the next page.
Pagination

: All pages including the references, bibliography,

appendices, diagrams and illustrations should be
numbered consecutively in Arabic numerals (1,2,3)

Margins

: Margin specifications are meant to facilitate binding and

trimming. The stipulated margins for the general text are as
follows:
Top edge
Right side
Left side
Bottom edge

Paper

: 3.0 cm
: 2.5 cm
: 4.0 cm
: 3.0 cm

Use quality plain white paper (80 gm) of A4 (210 x 297mm) for
all copies of the report. Print text or illustrations only on one side
of each sheet. Only the original quality printed copies will be
accepted.

The Cover : Using 18-point font BOLD initial capitals, the following
particulars should be printed on the report cover: (see page 5 & 6)
All information including text headings, diagram and illustrations should be
within these margins.

b. Report Cover
UiTM Corporate colour.
c. Table of content
With clear sections and subsections
d. Abstract
Abstract is a summary, which gives basic description of the report, its scopes and
objectives. It may also give a brief overview of the report and any other relevant
information pertaining to the report. Abstract is not an introduction to the report
or explanation of the course.

B. CONTENT
1.0

EXECUTIVE SUMMARY

a.
b.
c.
d.
e.
2.0

Brief description of the business and product concepts

The Target market and Projections
The Competitive Advantages
The Profitability
The Management

PRODUCT OR SERVICE DESCRIPTION

a.
b.
c.
d.
e.

Describe the product or service to be produced or sold

Application of the product or service
Emphasize unique features of the product or service
Define the present and state of development of the product or service
Describe any patents or other proprietary features of the product or
service
f. Opportunities for the product line or the development of related
product or service

3.0

TECHNOLOGY DESCRIPTION

4.0

MARKET RESEARCH AND ANALYSIS

a.
b.
c.
d.
e.
5.0

MANAGEMENT TEAM

a.
b.
c.
d.
6.0

Customer
Market Size and Trends
Competition and Competitive Edges
Estimated Market Share and Sales
Marketing Strategy

Organization Chart
Key Management Personnel
Management Compensation and Ownership
Supporting Professional Advisor and Services

FINANCIAL PLAN

a.
b.
c.
d.
e.
f.

Start-up Cost
Working Capital
Start-up Capital and Financing
Cash Flow Statement
Income Statement
Balance Sheet

7.0

PROJECT MILESTONE

8.0

CONCLUSIONS

9.0

APPENDICES

University logo Top Centre

5 cm

Universiti Teknologi Mara

18 point, bold

10 cm

Project Name

December 2009 - April 2010

18 point, bold

12 point, bold

5 cm

COVER PAGE

15 cm

Name of Group Members & Student Id

14 point, bold,
CENTRE

10 cm

Course Name
Group (EE8i/EE8F)

5 cm

12 point, bold, CENTRE

2nd PAGE

SUBMISSION IN CD FORMAT
I.

CD Cover
The front cover for the cd shall have Program Code, Course Code ,Current
Semester, Group e.g: CS224A, EEBH and Project Title information.

II.

Content of CD
a. A copy of Technology Based Business Idea Blueprint (TBIB)
b. Financial Plan (Excel software)
c. Presentation material

Please check and ensure your CD content consist of item I & II before submission
and able to OPEN and READ

Faculty
Current Semester

Group member name & Stdnt id

Group member name & Stdnt id

Group member name & Stdnt id

Group member name & Stdnt id

Group member name & Stdnt id

Project Title