Beruflich Dokumente
Kultur Dokumente
Sub Code:
03
010020
Course Credits:
Course Snapshot
Large volumes of data have been collected by organizations using enterprise applications like
ERP, SCM and CRM. Most of the data is being analyzed for operational purposes. Very few are
using the information for Strategic Decision Making. Business Intelligence (or BI) objective is to
derive information from large volume of data and apply this for strategic decision making to gain
a competitive edge. The course will expose the students to tools and techniques used in BI
applications. It will also help the students to appear for SAS Enterprise Certification Program
conducted globally.
Objectives
Upon completion of the course it is expected that students will be able to understand:
Learning Goals
a. General Learning Goals
Effective Communication
Interpersonal Skills & Teamwork
Social Responsibility
Problem Solving & Decision Making
Quantitative Analytical Skills
Global Awareness
(L 6)
(L 1)
(L 2)
(L 3)
(L 4)
(L 5)
Skills:
(S1)
(S2)
Attitude:
(A1)
(A2)
(A3)
Course Delivery
Classroom Engagement (CE)- contact hours in the class
30 Hours
30 Hours
Internal Assessment
60%
External Assessment
40%
Study Material
15%
10%
15%
20%
40%
Text Book:
Data Warehousing Fundamentals Paulraj Ponniah Reference Book
Data Mining Techniques A Berry and Gordon Linoff
Reference Book:
Cerrito, P. B. 2006. Introduction to Data Mining Using SAS Enterprise Miner, Cary, NC:
SAS Institute Inc.
de Ville Barry, 2006. Decision Trees for Business Intelligence and Data Mining: Using SAS
Enterprise Miner. Cary, NC: SAS Institute Inc.
Biggs, D. B. de Ville, and E. Suen. 1991. A Method of Choosing Multiway Partitions for
Classification and Decision Trees. Journal of Applied Statistics 18, no. 1 : 49-62.
Teaching
Resource
Pedagogy
Assessment
Text Book
PPT and
classroom
discussion
Group Discussion,
Presentation
Text Book
& reference
material
Case
presentation
, analysis &
discussion
Group Case
Discussion
Presentation & Group
CaseAnalysis
Presentations
Text Book
& reference
material
PPT &
discussion
Text Book
& reference
material
Lab
Sessions
K-S-A
K1-K3
S1-S2
A1-A3
Learning
Goals
L4,L5
K1-K3
S1-S2
L4,L5
A1-A3
K1-K3
Group Discussion
S1-S2
A1-A3
Lab Practical and hand K1-K3
on experience on S/W S1-S2
A1-A3
L4,L5
L4,L5
12
Introduction to Data
Mining
Text Book
& reference
material
13
Data Mining
Methodology
Text Book
& reference
material
14
Data Transformation,
identifying variable
of importance, Data
Sampling, Data
Exploration
Text Book
& reference
material
15
Decision Trees
Logistic Regression
Disc. Analysis
Text Book
& reference
material
16-20
Text Book
& reference
material
Case
presentation
, analysis &
discussion
Group Case
Discussion
Presentation & Group
Case Analysis
Presentations
K1-K3
S1-S2
A1-A3
L4,L5
Case
presentation
, analysis &
discussion
Group Case
Discussion
Presentation
K1-K3
S1-S2
A1-A3
L4,L5
Case
presentation
, analysis &
discussion
Group Case
Discussion
Presentation
K1-K3
S1-S2
A1-A3
L4,L5
Case
presentation
, analysis &
discussion
Group Discussion,
Lab practical
K1-K3
S1-S2
A1-A3
L4,L5
Lab
Sessions
K1-K3
S1-S2
A1-A3
L4,L5
Total Hours: 30
Work Plan- Directed Learning (DL)
Sl. No.
Description of Component
(Lab-work, research, fieldwork, project work, etc.)
1
2
3
Case
Business Analytics lab
Assignment-1
4
5
Assignment-2
Project
No. of Hours
required
20
2
2
2
4
Total Hours- 30
Output/Deliverable
from students
Presentation
Presentation
Assignment
Assignment
Short report