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Mang Tsaa

TeaMang-O

A Bachelors Feasibility Study


Presented to
The Faculty of the College of Management and Accountancy
PHINMA Education - University of Pangasinan

In Partial Fulfilment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Financial Management

CAYABYAB, LESAN L.
CRISTOBAL, MARIEL MAGDALENE R.
FRANCISO, JEFFREY
GARGAR, MARY JEAN G.
HIPOLITO, ABIGAIL U.
IGNACIO, HANNAH MARIE R.
LAZA, KHREZEL J.
QUINTO, EZEQUEL M.

October 2015
1

Table of Contents
Page Number
Approval Sheet
Acknowledgment
Table of Contents
List of Tables
List of Charts
List of Figures
Appendices
Executive Summary
Chapter I Business Concept
A. Business Name
B. Business Offering
C. Unique Quality
D. Business Structure
E. Location
F. Business Feasibility Study Objectives
1. Relation to Government Program
2. Affinity to Regional or Sectoral Studies
3. Project Potential and Proponents
Chapter II Marketing Plan
A. Target Market
-Supply and Demand Analysis
B. Marketing Objectives
C. Marketing Strategies
D. Distribution Channel
E. Pricing Strategies
F. Marketing Budget Summary
G.
SWOT
Analysis.
H. Discussion and Gathered Data..
I. Perspective Mapping..
Chapter III Operating and Production Plan
A. Business Process
B. Transactional Process
C. Production Process
D. Supplies and Networks.

Chapter I: Business Concept


A. Business Name
TeaMang-O
Mango trees are very popular in many countries because it bears a fruit
that has a sweet taste and aromatic smell; it usually grows in Southeast Asia
because of its tropical weather, and that includes Philippines. (Maps of the World,
2011)
The business decided to have the Tea Mango as the product because San
Carlos City has plenty of Mango Tree and its seeds and leaves are often neglected
that is why they have come up with this idea.
San Carlos City has abundant mango tree which makes them the best in
Pangasinan when it comes to mango production since San Carlos City has a
loamy soil with good water holding capacity that makes the mangoes even
sweeter. They started thinking for ideas on what goods they will produce out of
these mango leaves and seeds that are not yet known for public
consumption,therefore they have summed up on a one particular theory that can
help their fellow kababayans who are battling with diabetes,high-blood, and other
diseases.
TeaMang-O was constructed by combining the name of Tea and
Mango, which is our main product. Tea came from the scientific name Camellia
Sinenses, where it is Genus is Camellia and the Species is Sinenses.Manifera

Indica is the scientific name for Mango. Mango was used as an immune stimulant
to treat infection, which, as it turns out, was a smart use. Like all members of a
poison ivy family, Mango does activate the immune system and this does keep
infections under control.

B. Business Offering
Properties of product:
Filipinos loved mangoes. There is no doubt that mangoes have load of
health benefits. However, how many of us are aware of the greatness of mango
leaves and seeds, and the amazing benefits they offer? According to Ayurvida,
each part of the mango tree said to be beneficial-seed, flower, fruits, roots and the
bark.
The mango leaves are light greenish or purplish when tender, new and
grows into dark green color and the pale underside. These leaves are rich in
vitamin A, B, and C. They are also rich in nutrients. The mango leaves have
powerful antioxidant properties as it has high flavonoids and phenol contents.

Figure 1: Properties of Mango Tree

Leaves

Fruit

Table 1:Properties and benefits of Mango Leaves and seeds


Part of Mango

Benefits
Leaves

Rich in Vitamins A,B and C


Have antioxidant properties

Fruit Seed

Source of protein and gallic acid


Helps for better circulation of the blood
5

Source:Mango is Full of Vitamins and Minerals,Mayo FoodsInc,x 2014

Uses of the product:


TeaMang-O can provide health benefits to individuals in Manzon, San Carlos
City in the following areas:
1.
2.
3.
4.
5.

It can help people prevent diabetes and other diseases.


A remedy for diabetes and other diseases in a cost effective manner.
It can lower blood pressure and it can help make a better blood circulation.
It can help for treatment of kidney and gall stones.
It provides vitamin C, B, and A that is good for the body.

Major users of product:


1. Distributors- they will distribute TeaMang-O to cover certain territory
and to contact retailers.
CSI Branches in Pangasinan
Magic Branches in Pangasinan
Robinsons Supermarket in Pangasinan
Public Markets in San Carlos City and nearby areas
2. Retailers- they will sell the TeaMang-O directly to households or
individuals.
Health Shops in Pangasinan
Tea Houses in Pangasinan
3. Individuals- It will serve as a remedy and prevention for diabetes and
other form of diseases.
C. Unique Quality
Knowing that Tea is a good alternative for coffee and it varies on different
benefits. There are many types of tea that are scattered all over the market, almost all tea
products have the same benefits and others just focus only on a certain and specified use,
6

but the very unique quality that TeaMang-O has is that, it is a new found tea based on the
data and researches they have found. This tea will prove its characteristics and still
improve it for its better purpose. Suchlike, its compositions which is Mango leaves and
seeds that are not similar from green tea, black tea, even white tea, and altered kinds of
tea. Using these materials, it allows us to combine two important features of teas;
components of tea and benefits of an herb.
Many agencies also warn consumers to be wary of herb-containing supplements or
drinks. But, TeaMang-O is different, although it cannot cure
It can help its users to prevent or lessen their sufferings from their illnesses and
sicknesses. This is where its advantage and its competitive edge takes place when it
comes to its own segment. Consumers dont have to worry about effectiveness, apart
from being a tea; it contains herbal medicine that is backed with science based on
research. Even it is new it is not that expensive, low-users can rely on its effectiveness
because TeaMang-O have carefully studied it. It is comparable to commercial teas since
this product is new entrant, it can be ranked in a two classification of tea that is not
applicable to other tea products for they have their own aim and specific classifications,
TeaMang-O can be classified as a Herbal Tea or a Natural Tea. This is good for youth
who want to have a healthy lifestyle and for adults who are maintaining their healthy
living.

D. Business Structure
The company was registered as a Partnership entity type as agreed by the
researchers. The group decided to form partnership because as they say two (or

more) heads are better than one. With this, the group can share ideas to each other
hand and choose what the best is for the company.
Basic Considerations:
1.
2.
3.
4.
5.
6.

More capital for the business.


Your business is easy to establish and start-up costs are low.
Youll have greater borrowing capacity.
Two heads (or more) are better than one.
High-calibre employees can be made partners
There is opportunity for income splitting, an advantages of particular

importance due to resultant tax savings.


7. Partners business affairs are private
8. There is limited external regulation
9. Its easy to change your legal structure later if circumstances change
10. Partnerships are governed by the law of the state in which they are
organized and by the rules set out by the partners themselves. Typically,
partners set forth the governing rules in a partnership agreement.

E. Location
The TeaMang-Ois located at #178 Brgy.Manzon, San Carlos City. This
makes the area suitable to the business because it is well known for mango
production.
The location was chosen because of the following reasons:
1. It is marked its named in mango business
2. The place is along the National Road and it is easy to access.

3. The location is close to Dagupan City, Calasiao, and Mangaldan where the
product can be distributed.
4. It is near the market
5. It has low crime rate
6. Flood free area
7. It is easy to access
8. It is near the hospital
9. It has good irrigation
10. The weather has distinct wet and dry seasons
11. It has healthy land for mango trees

10

F. Business Feasibility Objectives


1. Relation to National Government Program
First, The Department of Agriculture (DA) is the government agency responsible
for all agricultural activities in the country. The DA has a number of staff bureaus and
attached agencies that conduct activities on crop production, regulation and R&D. The
Philippine economy is largely dependent on agriculture. (R.R. Espino, Crop
Diversification in the Philippines, 2014)
As a business related to agriculture, it will directly help the government pursue their
particular programs because TeaMang-O supplies of leaves and seeds will come from its
suppliers; Mango Farms and other mango related enterprises, for it will significantly
affect its productions
Second, the DOH recognizes the importance of traditional medicine wherein after
referred as the R.A. 8423 otherwise known as the Traditional and Alternative Medicine
Act (TAMA) of 1997. This gave rise to the creation of Philippine Institute of Traditional
and Alternative Health Care (PITAHC) which is tasked to promote and advocates the use
of traditional and alternative health care modalities through scientific research and
product development.

2.) Affinity to Regional/Sectional Studies


DOST-NCR organizes S&T based and productivity trainings, seminars,
forums, workshops, and technology demonstrations for micro small and medium

11

enterprises (MSMEs), local government units (LGUs) and the academe on


various topics.
Some of the most popular trainings include: Food Processing and Shelflife testing, Good Manufacturing Practices (GMP), Packaging and Labelling,
Techno-demo on making soap, shampoo, detergent, fabric conditioner, meat
processing, (HACCP), and Productivity and Improvement Tools.
Table 2: Government Trainings that are being implemented

3. Project Potential and Proponents


This project will significantly affect the public, households or consumers.
Particularly, Mango Farmers are benefited by this study because, other than their
Mango Production Business, they can also produce Tea that is made from mango
seeds and leaves extracts that are not usually consumed by the general public.
This will also aid the people who are suffering from Diabetes and other forms of
diseases, and could be used as a preventive method to impede diabetes, gall stone
and other diseases.

12

CHAPTER II: Marketing Plan


Introduction
People nowadays are so conscious about their health rather than doing
something than can cause damage to their well-being. The TeaMang-O will be
focusing more on the product orientation to the public and so as to give them
opportunity to save money and most likely, decrease the number of people who
are suffering from illnesses. The researchers will study the health issue of the
people; the inappropriate buying expensive herbal tea; and by developing mango
leaf and mango seeds to reach households without any hesitations or doubts to the
product.
A. Target Market
Supply and Demand Analysis
A target market includes a sample of random citizens that either consumeor
use herbal tea in their own respective personal interest.
For this study, the target market of the proponents will be consumer market
and will use distributors for the end users to easily access the product.
Survey Questionnaires were printed in Filipino language since the area
affected by the research is dominated by Pangasinense who prefer to answer
questions that are easy to understand. This is more appropriate way of gathering
an accurate data from our subjects as well as provides relevant information to the
future readers of this research.

13

Supply and Demand Analysis


PERCENTAGE OF EACH BRACKET
Table 3: Percentage of the Sample sizes

AGE BRACKET

FRACTION

% SHARE

15-25

71
329

21.58

26-35

74
329

22.49

36-45

68
329

20.67

46-55

65
329

19.76

56-65

38
329

11.55

66-75

13
329

3.95

100

14

DISTRIBUTION OF SAMPLE UNITS


Table 3.1: Number of Sample units per bracket
AGE BRACKET

No. of Sample Units

15-25

71

26-35

74

36-45

68

46-55

65

56-65

38

66-75

13

TOTAL

329

Computation of Sample Population:


Slovins formula for sample population
N
n= 1+Ne

1862
= 1+( 1862 ( 0.05 )2 )

n= 329

15

DISTRIBUTION OF SAMPLE UNITS


Chart 1: Percentage and distribution of sample units

DISTRIBUTION OF SAMPLE UNITS


15-25

26-35

12%

36-45

4%

46-55

56-65

66-75

22%

20%
22%
21%

16

DEMAND PROJECTION
A. ARITHMETIC STRAIGHT LINE METHOD
HISTORICAL VALUES
Table 3.2: Frequencies of sample sizes in Arithmetic Straight Line Method
YEAR

ACTUAL(Y)

a+

YI-1

Yc

Y-Yc

(Y-Yc)^2

2010
2011
2012
2013
2014
2015

1862
1882
1903
1923
1944
1964

20.482
20.482
20.482
20.482
20.482
20.482

1862
1883
1903
1923
1944

1862
1883
1903
1924
1944
1964

0
1
0
1
0
0

0
1
0
1
0
0
2

=Yn Yc

19641862
61

102
5

= 20.4

(1147811480)
6

= 0.667

17

B. STATISTICAL PARABOLIC METHOD


HISTORICAL VALUES
Table 3.3: Frequencies of sample sizes in Statistical Parabolic Method
YEAR
2010
2011
2012
2013
2014
2015

Y
1862
1882
1903
1923
1944
1964
11478

a=

X^2
25
9
1
1
9
25
70

X^4
625
81
1
1
81
625
1414

( X 4 ) Y ( X Y ) ( 1414 ) 1147870(133910)
=
6 ( 1414 ) (70)
( X 4 ) ( X 2 )

XY

b = X 2

716
70

X 4 ( 2 )
N
2y
n ( ) ( Y )

c=
=

X
-5
-3
-1
1
3
5
0

XY
-9310
-5646
-1903
1923
5832
9820
716

X^2Y
46550
1693
1903
1923
17496
49100
133910

= 1913

10.23

6 ( 133910 )70(11478)
6 ( 1414 )(70)

0
3584

STEP 1

STEP 2

Table 3.4: Frequencies of sample sizes in Statistical Parabolic Method


a +
1913
1913
1913
1913
1913

B
10.23
10.23
10.23
10.23
10.23

X
-5
-3
-1
1
3

+ c
0
0
0
0
0

X^2
25
9
1
1
9

YC
1862
1883
1903
1924
1944

Y-Yc
0
1
0
1
0
18

(Y-Yc)^2
0
1
0
1
0

1913

10.23

2
6

25

1964

0
2

= .33

C. STATISTICAL STRAIGHT LINE METHOD


HISTORICAL VALUES
Table 3.5: Frequencies of sample sizes Statistical Straight line Method
YEAR
2010
2011
2012
2013
2014
2015

a=

Y
1862
1882
1903
1923
1944
1964
11478

Y
n

bX
n

X
1
2
3
4
5
6
21
11478
6

X^2
1
4
9
16
25
36
91

20.4 (21)
6

XY
1862
3764
5709
7692
9720
11784
40531

= 1913 71.4 =

1841. 6
n ( XY ) X ( Y )

b=

N ( X ) ( X )

6 ( 40531 )21(11478)
6 ( 91 )441

STEP 1

20.4

STEP 2

Table 3.6: Frequencies of sample sizes Statistical Straight line Method


A
1841.6
1841.6
1841.6
1841.6
1841.6

B
20.4
20.4
20.4
20.4
20.4

X
1
2
3
4
5

Yc
1862
1882.4
1902.8
1923.2
1943.6

Y-Yc
0
1
0
1
0

(Y-Yc)^2
0
1
0
1
0
19

1841.6

20.4

1964

2
= 6 =0.24

B. MARKETING OBJECTIVES

1. To make an in depth study regarding the organizations market, customers,


competitors and overall economic environment as well as the current
situation and trends.
2. To penetrate the market and to achieve 10% market share within two
years.
3. To expand the network of the business distribution channel and form
alliances with them.

20

4. To build relationship with new clients and a distributor relationship to


achieve broader market reach.
5. To contribute research and development capabilities to business owners.
6. To establish Mang Tsaa as one of the market leaders in the tea industry.
7. To offer consumer best health through Mang Tsaa.

21

C. Marketing Strategies
Table 16: Marketing Strategies
Factors that Description
affect
the
market

Customer

Competitors

Marketing
Strategy

Customers are the lifeblood of the company, Pricing


and they are considered to be the major factor
that can affect the business, so in order to
attract customers the business should consider
the service and the quality of the product, and
price because it has been the main
consideration for customers attention.
There are many competitors in the food and Advertisement
beverage industry, therefore the least know in
the market will have least market share.

Description

TeaMang-O will price the product


competitively to be able to compete in the
market and to attract customers to buy
MangTsaa.

TeaMang-O will advertise the product, Mang


Tsaa so that the public will have the
knowledge about the product, and the
benefits that it gives.
TeaMAng-O should have back-up suppliers;
aside from the main suppliers to continue the
production even if there will be a failure of
deliveries from the main supplier. Also, the
business should have direct contact to its
suppliers.
TeaMang-O will produce less in time of
recession and will produce more on time of
progression.

Suppliers

Failure of delivering raw materials that will Direct contacts


interrupt the production process of MangTsaa
to
possible
suppliers/ backup suppliers

Economic
Condition

There are times that the economy is Scale


back
experiencing recession and progression that production
could make or break the development of the
business.
Since the product is new in the market Distribution of As a part of introducing the product the

Speculation/

22

Expectation

customers will have different opinions with the sample products TeaMang-O will give sample products to the
product that will affect the demand.
public for them to experience the product.

23

C. Distribution Channel
Chart 2

Tea Mang-O

Wholesalers/Retailers

Supermarkets

Herbal Shops

Consumers/End users

For a new business to succeed, the business should have a distribution


channel to reach the consuming public for them to easily access the product. The
most common type of marketing channel is Terminal wholesale markets. Finished
products from TeaMang-O can be sold through mediators like, wholesalers and
retailers to patrons.

24

Figure 3
Perspective Mapping

Legends:
= Mango Leaves and
Seeds Suppliers
= Mango Related Businesses
= Places with Tea Retailers
= TeaMang-O

25

26

E. Pricing Strategies
Since the product is a new entry in the market the customers sensitivity
to price is fairly high, so TeaMang-O has to consider the price when putting the
product in the market to be competitive.
The pricing strategy that will be used is cost based strategy which
means the setting of lower rather than high prices to achieve potentially dominant
market share based on the expenses that was incurred during the process. Since
demand is price sensitive, new customers will be attracted and will buy more of
the product because of its low price. And a good cost based strategy may lead to
large amount of sales and market sales.

27

Table 1: Pricing Strategies


Particulars
Direct Materials
Mango Leaves (Php 10/sack)
Mango Seeds (Php 3/kilo)
Tea Bag Cloth (Php 4/yard)
Box
Direct Labor (Php 253*10
employees, 22 working days)
Manufacturing Overhead
Indirect Labor
Electricity Expense- Factory
Telephone Expense- Factory
Depreciation Expense- Factory
Equipment
Depreciation Expense- Computer
Factory
Depreciation Expense- Building
Factory
Repairs and maintenance- Factory
Equipment
Repairs and maintenance- Computer
Factory
Insurance Expense
Total Manufacturing Cost

COST
400
60
120
2,75
3,370
0
55,66
0
27,8
30
5,83
2
990
2,17
3
394
2,53
6
5,87
2
2,33
3
4,39
0

52,35
3
111,3
43

28

Divide by: no. of tea bags


produced per month (estimated)
Product cost per tea bag (10g)
Add: 50% mark-up based on sales
Estimated Price per Tea bag
Estimated Price per Box

60,00
0
1.86
0.93
2.78
33.36

29

F. MARKETING BUDGET SUMMARY


Allocations will be made for marketing budget on the following items:
Table 12: Marketing Budget
Viral Marketing/ Social Media Sites
Facebook Page
Facebook Page

Amount
FREE

Radio Advertisement (Monthly)

Php1300.00

Flyers

Php 250.00

Tarpaulins/Banners

Php 500.00

30

31

THREAT
Rivalry Firm- The tea industry has a
lot of competition, especially the
establish brands of tea, thus
TeaMang-O need to penetrate the
market to compete effectively.
Customer Loyalty will not be easy to
earn since the TeaMang-O is just a
new entrant in the market.

.
Inexperience in the Tea marketTeaMang-O is a new entrant in the
market that is why it is still learning
on the process of the tea industry.
Most of the respondents answered
in the survey are using herbal
medicine, and TeaMang-Os
product is herbal tea.
Almost of the respondents are
willing to buy TeaMang-Os
product

SWOT
Analys
OPPORTUNITIES
is
Inexperience in the Tea marketTeaMang-O is a new entrant in the
market that is why it is still learning
on the process of the tea industry.
WEAKNESS

STRENGTH
Strong Financial Back-up since
TeaMang-O is a partnership, capital
will not be a problem because the
business can able to raise more funds.
Location- the location of the business
is in Manzon, San Carlos City and it
is marked its named in Mango
business.

G. SWOT Analysis

H. DATA GATHERED
Question 1: Ano ang sakit na iyong nararanasan?
Table 4: Frequency Distribution on the sickness that are usually
suffered
Age Bracket
Pagtatae
Lagnat
Ubot
Sakit sa Total
Sipon
Ulo
15-25
8
16
30
17
71
26-35
12
16
22
24
74
36-45
4
12
34
18
68
46-55
4
12
21
28
65
56-65
5
10
10
13
38
66-75
0
1
4
8
13
33
67
121
108
329
Researchers presented four common sicknesses that the people encounter
for the respondents to choose what sickness they usually experience. The survey
shows that most of the age range of 15-25 was experiencing common colds
mostly compared to others according to a center for disease control and
prevention (www.cdc.gov), a great quantity of teenager (13-19) were socially
exposed with different people and having contact with those who have colds.
Adults aging 36-45 were also apt to experiencing common colds.
Colds are caused by contagious viruses. It is the most common reason for missed
work, with the average adult contracting an estimated two to four colds every
year. Cold symptoms usually clear up within about a week and include some
throat, runny or stuffy nose, postnasal drip, cough, laryngitis, and fever.
(www.bcbsnc.com)
Headache is one of the most common human illnesses. The table shows that
majority of age ranging 26-35, 46-55, and 66-75 were frequently experiencing
headache. This entails that these respondents were engage with chores or works
32

that brought them to poor posture, pent-up anger and improper management of
stress. (www.livewell.com)
Headaches can be chronic or severe and can disrupt your daily life. Some
headaches are so intense that they require bed rest. The World Health
Organization (WHO) report that around 47% of the worlds adult population will
have experienced a headache within the year. As well as being symptoms of other
conditions, headache disorders can had to the development of other illness.
(www.medicalnewstoday.com)
It is also shown in the table that those who are at the ages of 15-35 are the one
who usually suffer from fever. Mostly, the common causes of fever that is
inflicted in the respondents are common infections such as colds and severe
wounds.
Fever is usually associated with physical discomfort, and most people feel better
when a fever is treated. Nonetheless, you may or may not require medical
treatment for the fever alone. There are people who is suffering from fever uses
herbal medicines or leaves for treatment, and it is said that treating naturally is
effective having no side effects.
The least choice of the respondents was diarrhea. People in Manzon rarely suffer
from diarrhea, and the greatest number of the choice falls to the age of 26-35 with
12 respondents. This entails that most of the residents in Manzon were cautious
with what they were eating. Based on emedicine health, many cases of diarrhea

33

are spread from person- to- person but it could be prevented with proper
precaution.

Question 2: Mula sa unang tanong, ano angiyong iniinom bilang gamot?


Table 5: Frequency Distribution
sickness
Age Halamang Preskripsyonn
Brac Gamot
gDoktor
ket
1510
25
25
2619
16
35
3622
15
45
4629
14
55
5623
7
65
669
0
75
112
77

on how they treat the common


Pagbiling gamut To
nangwalangreseta tal
ngDoktor
36
71
39

74

31

68

22

65

38

13

140

32
9

Proven by the survey answered by the respondents, majority of them takes


medicines without the doctors prescription; showing that most of them
wanted to free themselves from diseases with little knowledge about the
medicine they trusts that can somehow comfort them. On the other hand,
average from the respondents takes herbal medicines to cure them from
disease. Studies made by the experts shows that herbal medicines are an
excellent choice of intake. We may have the advance technology and
modern medicines, old remedies are still popular. Aside from having no
side effects, alternative of herbal medicines are more affordable and are
34

highly effective.Herbal medicines are a bit slow in treatment but it can


cure diseases from the root meaning that taking up medicines as such can
slowly but surely treat a person effectively.
Question 3:Anong benipisyo ang na dudulot ng pag-inom ng Tsaa?
Table 6: Frequency Distribution on why they drink tea
Age
Pampapaya Pamparela Pampabuting Pagpapabutin
Bracke t
x
normal
g
normal
t
nadaloyngdug napag-ihi
o
15-25
19
23
24
5
26-35
25
30
17
2
36-45
19
30
15
4
46-55
9
30
25
1
56-65
1
25
12
0
66-75
0
10
3
0
73
148
96
12

Tota
l
71
74
68
65
38
13
329

The survey shows that almost all the respondents takes tea for relaxation
and next to it is for them to have a better blood circulation.
What are great things that can be found from drinking tea? First, tea
contains antioxidants. Antioxidants play a very important role to our body.
Tea has antioxidants that protect our body from the ravages of aging and
the effects of pollution.Another is that tea has no caffeine unlike coffee.

Question 4: Anong Brand ng Tsaa ang iyong binibili?


Table 7: Frequency Distribution on what brand of tea they drink
Age
Lipton
Biofitea
Biguerlaitea
Twinnings
Bracket

Total

35

15-25
26-35
36-45
46-55
56-65
66-75

44
48
37
43
30
13
215

13
14
17
13
6
0
63

13
8
10
2
1
0
34

1
4
4
7
1
0
17

71
74
68
65
38
13
329

The table above shows the brand of tea that most consumers buy, and 65%
of the respondents choose Lipton Tea since it is the most popular brand
here in the Philippines aside from Biofitea, Biguerlaitea, and twinnings.
Question 5:Ano ang iyong isinasaalang-alang sa pagbili ngTsaa?
Table 8: Frequency Distribution on
buying tea
Age
Bebepisyo Brand
Bracket
(Benefits)
(Name)
15-25
30
15
26-35
28
19
36-45
32
19
46-55
30
7
56-65
26
4
66-75
7
3
153
67

what is the basis of consumers in


Amoy
(Scent)
6
5
4
3
2
0
20

Lasa
(Taste)
20
22
13
25
6
3
89

Total
71
74
68
65
38
13
329

Clearly shown, the respondents mostly drinks tea for its health
benefits and least of it was because of its scent. Most of the respondents
said that they drink tea for its benefits. It is mainly because there are a
lot of major health benefits given by regular intake of tea.
Tea may reduce your risk of heart attack and stroke. Unwanted
blood clots formed from cholesterol and blood platelets cause heart
attack and stroke. Drinking tea may help keep our arteries smooth and
clog-free. A study from the Netherlands found that 70% lower risk of

36

fatal heart attack on people who drinks at least two to three cups of
black tea daily compared to non-tea drinkers.
Tea bolsters your immune defenses. Drinking tea may help your
bodys immune system fight off infection. Tea also contains
polyphenols which has cancerfighting effects.
Another great benefit for drinking tea is that it helps increase
metabolism, great for people with a slow metabolic rate.
Question 6: Ano ang kadalasang problemang iyong nararamdaman sa
paggamit ng Tsaa?
Table 9: Frequency Distribution on what problems tea drinkers are
encountering in drinking of tea
Age
Di
Pagsakitngulosasobra Paglalangsak Pagkah Tot
Brack Makatul ngpag-inom
itna ulcer
ilo
al
et
og
15-25 26
15
12
18
71
26-35 33
8
9
24
74
36-45 25
22
12
9
68
46-55 31
13
5
16
65
56-65 14
10
4
10
38
66-75 7
1
2
3
13
136
69
44
80
329
Average of the respondent says that the common problems that
they encounter from drinking tea were that they are unable to get some
sleep. Maybe because drinking too much tea is also not a very good
habit to have. Tea although minimal, still contains caffeine that bolsters
our mental alertness making it hard for us to have a sleep. Not only that
from drinking too much tea may this affect our body, research also
shows that too much intake of tea can cause brittle bones but youll be
probably safe if you drink less than a gallon a day.

37

Question 7: Tatangkilikin mo ba ang Mang-Tsaa (gawa sa dahon at butong


mangga)?
Table 10: Frequency Distribution on willingness of the consumer to
buy MangTsaa
Age Bracket
Oo
Hindi
Total
15-25
45
26
71
26-35
45
29
74
36-45
45
23
68
46-55
47
18
65
56-65
27
11
38
66-75
9
4
13
218
111
329
The table shows that almost 66% of the respondents were willing
to try Mang-Tsaa (Tea that is made out of Mango leaves and Seeds) even
if it is just new to the market as long as it gives enough benefits to the
consumers. And the remaining percentage of the respondents was not open
to the idea of trying the new product Mang-Tsaa.

Question 1

38