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Emmalyn O.

Bersabal
Rhea L. Salumag
Chapter 3
Case Study #1

1. Ben & Jerrys tracks a wealth of information on each pint of ice cream and frozen yogurt.
If you were to designed Ben & Jerrys data warehouse, include? As you develop our list
of dimensions, consider every facet of Ben & Jerrys business operations, from supply
chain management to retail store monitoring.
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The information that I would like to include is that how much is the daily
income of the product and the daily expenditures. I would also like to include
knowing how many stocks are pulled out in the warehouse. Through this we
would easily know the income generated by the products daily.

2. Databases are the underlying technology that allows Ben & Jerrys to track ice cream and
frozen yogurt information. Based on your knowledge of databases, what sort of tables or
files of information would Ben & Jerrys need in its database? What would be the
primary keys for each of those? What would be the foreign keys among those to create
the necessary relationship?
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Ben and Jerry needs to enter the data information in an oracle database so that
it could easily be tracked. They need to enter a detailed inform,ation on their
product sales to monitor the needs of the company.

3. Marci Lerner, of Staples, used financial business intelligence to determine the best
utilization of floor space for product displays and the like. What other business questions
and issues can be addressed by looking at financial information within the context of
business intelligence? For information to determine the optimal distribution lines for
moving products to the various stores?
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How could Marci Lerner easily determine the issues and problems inside its
warehouse? Could she use her financial information to determine it?

4. Alan Gordon, of Staples, Takes into consideration 40 variables to evaluate a potential


location for a new store. In this case study, we identified two of those as being proximity
to competitors and sales tax by zip code. Make a list of 10 other variables that Alan might
also use in his analysis. For each, provide justification.
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Proximity to raw materials


Proximity to costumer

Labor of markets
Labor factors cost, availability, skill, productivity
Taxes at the federal, state. Country and local levels
Constructions cost and land price
Government and political stability
Regional competition
Insurance

5. Neil Hastie, CIO at TruServe Corporation, once described most decision making in all
types of business as a lot of by-guess and by-golly, a lot of by-gut, and a whole lot of
paper reports. That statement is not kind to managers in general or to IT specialists
charged with providing the right people with the right technology to make the right
decisions. Whats the key to turning Neils statement into a positive one? Is it training? It
is providing timely information access? Is it providing everyone with a wide assortment
of data-mining tools? Other solutions? Perhaps its a combination of several answers.
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Its better that Neil Hastie must provide everyone with a wide assortment of
data-mining tools and provides timely information access.

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