PRESS RELEASE

FOR IMMEDIATE RELEASE

TELEKOM AND DDB BUDAPEST LAUNCH #FESTIVALBUDDY TO GLOBAL

AUDIENCE
August 13, 2015 | Budapest

With Sziget Festival (http://szigetfestival.com/) kicking off this week, Telekom, Hungarys
leading mobile operator and provider of 4G, teamed up with DDB Budapest to
introduce the #FestivalBuddy (http://festivalbuddy.hu/) to a global audience. The
FestivalBuddy is a device that allows people from all over the world to attend the
festival in a groundbreaking new way.
During the summer, the ubiquitous music festivals dominate the entertainment and
partying scene, but not all of us can afford these festivals either financially or time
wise. This is what Telekom aims to change. Its brand strategy centers on sharing, and
emphasizing that sharing is what makes humans social, caring and supportive. Life is
for sharing.
This year, as part of the brands We Bring Everyone to the Festival campaign, three
FestivalBuddies were created. These tele-presence bots let users visit festivals, and
not only watch and listen to what is going on, but truly interact.. The FestivalBuddies
are soft and lightweight characters worn on the shoulders of specially recruited Buddy
Guides at an event. The users can communicate with these Buddy Guides and other
festival attendees through a live video connection: people see the users faces on
tablets embedded in the heads of the characters. By pressing a button users are able
to remote control the characters hand, and make gestures like fist bump and like
and can even squirt water at live attendees. They can tell the guide where and what
they would like to do: pick up a boy or a girl (BuddyMe may even pay for the drink!),
see a concert or just talk with people who are eager to interact with a strange creature,
or with whomever may be logged onto it. All of this experience depends on the quality
of Telekoms 4G mobile internet; the smooth HD stream serves as proof that even in
crowded events with mass mobile usage, the operators service remains stable and
reliable.
After a huge success at smaller festivals, the FestivalBuddies are now ready for Sziget,
one of the largest music festivals in Europe, which was named best major festival on the
continent by EFA (European Festival Award). If you wish to attend through
FestivalBuddy, you can do until August 17, 5 PM 9 PM CET (11 AM 3 PM EDT) at
http://festivalbuddy.hu/. Just check Accept terms and conditions and press Enter
BuddyMe and give it a go.
Please watch the video about the project at this link:

https://vimeo.com/135853397

About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
CONTACT:
Sara Cosgrove +44 (0) 207 258 4230