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diagrams.
Tool
What for
Where to use it
I have used a Histogram tool to give you a graphical summary of the customer
satisfaction data. I hope this will help you to take decisions.
Histogram
Mngr: There are so many problems reported. If I sit and solve all these, it will take lot of
time and I will end of loosing my customers.
Cons: Well, of course ! You can use pareto analysis or 80-20 principle chart. Give me
some time and I will show you which problems to focus on first.
Pareto
Chart
1. We converted Customer Satisfaction survey results raw data sheet into meaningful
interpretation with the help of HISTOGRAM which portrayed the frequency of
customer rating categories
2. With Histogram chart we could see large number of unhappy customers
3. Next thing, we got several reasons for customer dissatisfaction from the list
4. One cannot fix all the reasons at one go. It is important to act upon the critical ones
to achieve maximum results.
5. Here, we used the PARETO ANALYSIS or 80-20 rule to prioritize those issues,
which has resulted into dissatisfaction of 80% of customers. Pareto Analysis helps
to visually portray problems and causes in order of severity or frequency.
6. After identifying to 2-3 issues from Pareto, we used CAUSE AND EFFECT
[FISHBONE] DIAGRAM for each issue to find out all the possible root causes
through Brainstorming technique.
7. All the root causes were then segregated into In-control & Out of Control: High /
Medium / Low grid called Control/Impact Matrix.
8. Lastly, action items were identified for In-control root causes.