KHANDELWAL COLLEGE OF

MANAGEMENT STUDIES

A
MARKET SURVEY REPORT
On

CUSTOMER PREFERENCE AND

SATISFACTION YAMAHA BIKE

SUBMITTED BY
MOHD ARIF 1

UNDER GUIDANCE
SHWETA SINGH

CERTIFICATE
Date

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to

all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report
a reality from many people.
I would like to thank whose endeavor for perfection, under fatigable
zeal, innovation and dynamism contributed in a big way in
completing this project. This work is the reflection of his thought,
ideas, concept and above all his modest effort.

PREFACE

The project was undertaken to study the Indian Motorcycle

Industry in reference to know the various products and basic services
provided by these Motorcycle Companies. Various theoretical and
practical aspects were studied in regard to this project. The project is
aimed at studying the reason why the consumer purchases any
particular Bike of any particular segment and what are those attributes
which attracts the consumer towards them and compel them to make
their decisions. Various parameters were analyzed to know the
current status of the Indian Motorcycle Industry and their
various products which are offered to the customers .

CONTENT

CERTIFICATE
PREFACE
ACKNOWLEDGEMENT
CONTENTS
INTRODUCTION
COMPANY PROFILE
KNOWLEDGE ABOUT COMPANY
OBJECTIVE OF THE SURVEY
RESEARCH METHODOLOGY
HYPOTHESIS
COLLECTION OF DATA
QUESTIONNAIER
DATA ANALYSIS AND INTERPRETATION
FINDING AND SUGGESSION
CONCLUSION
BIBLIO GRAPHY
APPENDIX

COMPANY PROFILE OF BAJAJ AUTOMOBILE Ltd.

Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With
Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range
of two-wheelers. The brand, Pulsar is continually dominating the Indian
motorcycle market in the premium segment. Its Discover DTSi is also a
successful bike on Indian roads.
The Bajaj Group is one of the leading business houses of India. Its
business interests span host of industries such as automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel
and finance. The Bajaj brand is well-known in over a dozen countries in
Europe, South America, the US and Asia. The Bajaj Group comprises 27
companies and its flagship company Bajaj Auto is ranked as the world's fourth
largest two- and three- wheeler manufacturer.
Bajaj Group was founded in 1926, at the height of India's movement for
independence from the British. Jamnalal Bajaj, founder of the group, was a
close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the
freedom movement did not leave him with much time for his business. In 1942,
his son Kamalnayan Bajaj took charge of the business. He consolidated the
group and diversified into various manufacturing activities. Rahul Bajaj, the
present Chairman and Managing Director of the group took reins of the
business in 1965. Under his leadership the group has achieved new heights and
ranks among the top 10 business houses in India.

BAJAJ GROUP COMPANIES

AND
THEIR BUSINESS INTERESTS
Bajaj Auto Ltd:
Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare
parts thereof.
Bajaj Electricals Ltd.:
Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc.
and marketing of electrical goods such as general lighting service lamps, special
lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and
electrical & non-electrical appliances.
Mukand Ltd.:
Manufacturers of stainless, alloy and special steels including carbon and alloy
steels, free cutting steels, semi-free cutting steels, leaded free cutting steels,
cold heading quality steels, spring steels including vanadium steels, high carbon
steels; electrode quality steels, boiler quality steels; wire rods,wires, castings,
machine tools; E.O.T. and other cranes; bulk material handling equipment for
steel and other industries; specialist in major turnkey projects,highway
construction and international trading; real estate development.

Bajaj Hindusthan Ltd.:

Manufacturers of white crystal sugar and industrial alcohol.
Maharashtra Scooters Ltd.:
Manufactures of scooters.
Bajaj Auto Finance Ltd.:
Deals in financial services including hire purchase financing & leasing.
Hercules Hoists Ltd.:
Manufacturers of 'INDEF' brand materials handling equipments such as triple
spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists,
travelling trolleys, EOT / HOT / stores stacker cranes, roll-out racks.
Bajaj Sevashram Pvt Ltd.:
Involved in investment activities.
Hind Lamps Ltd.:
Manufacturers of GLS, fluorescent, miniature lamps and major components
such as glass shells, miniature and aluminium caps, lead glass, etc.
Bajaj Ventures Ltd.:
Involved in manufacturing and trading of power tools and manufacturing of
houseware and parts thereof.
Bajaj International Pvt. Ltd.:
Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings,
luminaries, household appliances and hoists.

Hind Musafir Agency Pvt. Ltd.:

Travel Agency.
Mukand International Ltd.:
Involved in trading of metals, steels and ferro alloys.
Mukand Engineers Ltd.:
Construction, fabrication and erection of industrial and infrastructural projects
and infotech business
Mukand Global Finance Ltd.:
Financial services: fund based activities - loans and investments, consumer
finance, corporate finance. Fee based activities - investment banking, corporate
advisory services.
Bachhraj Factories Pvt. Ltd.:
Ginning and pressing of cotton bales at Wardha.
Bajaj Consumer Care Ltd.:
Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder,
Shampoos, Pure coconut oil
Bajaj Auto Holdings Ltd.:
Investment Company.
Jamnalal Sons Pvt. Ltd.:
Investment and finance company.

Bachhraj & Company Pvt. Ltd.:

Investment company.
Jeewan Ltd.:
Investment company.
The Hindustan Housing Co. Ltd.:
Services company
Baroda Industries Pvt Ltd.:
Investment company
Stainless India Ltd.:
Manufacturers of stainless steel billets and flats etc.
Bombay Forging Ltd.:
Manufacturers of carbon, alloy and stainless steel closed die forgings for
automobile and general engineering applications
Bajaj Allianz General Insurance Company Ltd.:
General Insurance Business.
Bajaj Allianz Life Insurance Company Ltd.:
Life Insurance Business.

SEGMENT AND BRANDS

Products Brands
Motor
cycles

4S

4S Champion

Bajaj Avenger

Bajaj CT 100

Bajaj Discover Bajaj Platina

Bajaj Pulsar

Bajaj Pulsar
DTSi

Bajaj Sonic

Bajaj Wind 125 Bajaj XCD 125

Boxer

Caliber

Caliber115

Kawasaki Bajaj
Eliminator

KB RTZ

KB100

Bajaj Chetak

Bajaj Kristal Dtsi

Bajaj Platina DTS

SI

BAJAJ PULSAR
DTS FI 220

KB125
Scooters

Bajaj Wave

BRIEF DISCRIPATION OF SOME TWO WHEELERS

BAJAJ AUTOMOBILE

TWO WHEELERS
MOTORCYCLE
Bajaj Avenger

180 CC

Bajaj CT 100

99.27 CC

Bajaj Discover DTSi

135 CC

Bajaj Kawasaki Caliber

111.6 CC

Bajaj Kawasaki Boxer

111.6 CC

Bajaj KB 125

123 CC

Bajaj 4S Champion

99.35 CC

Bajaj Platina

99.27 CC

Bajaj Pulsar DTSi

Pulsar 180 DTS-i UG
Pulsar 150 DTS-i UG
Pulsar 200 Cc

180 CC
150 CC
200 CC
220 CC

Pulsar 220 DTS-Fi

Bajaj Wind 125

124.6 CC

Bajaj XCD

125 CC

>> SCOOTERS
Bajaj Bravo

145 CC

Bajaj Chetak

145.45 CC

Bajaj Classic SL

145.45 CC

Bajaj Legend

150 CC

>> SCOOTERETTES/MOPEDS
Bajaj Blade DTSi

100 CC

Bajaj Cagiva CRX

145 CC

Bajaj Fusion

145 CC

Bajaj Kristal DTSi

100 CC

Bajaj M 80 Electronic

74.08 CC

Bajaj Rave

74.08 CC

Bajaj Saffire

74.4 CC

Bajaj Spirit

100 CC

Bajaj Sunny

59.86 CC

Bajaj Sunny Spice

59.86 CC

Bajaj Wave DTSi

109.7 CC

AWAITED MODELS
Sonic DTSi

Motorcycle

Bajaj Scooter
In order to cover other segments than motorcycles in the two-wheeler market,
Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter
priced at around Rs. 40,000.
Bajaj Kristal
Kristal DTSi (95 cc)
The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark
Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is
targeted at college going girls who want good speed, comfort and fuel economy,
helping them save their pocket money. At the showroom, this bike costs around
Rs. 35,200 with an on-road price of around Rs. 40,000 at Ahmedabad. This
includes standard ancillary charges also. Currently, Delhi has the lowest, and
Bangalore the highest on-road prices for Bajaj Kristal DTSi. Bajaj Kristal DTSi
scooter prices vary upon the two-wheeler dealer's location.

Bajaj Platina Alloy Wheels

Platina (99.27 cc)
Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj
Platina is resplendent in Platinum silver colour and shiny chrome graphics
enhanced by a contrasting matt black silencer and graphite-tinted engine. At the
showroom, this bike costs around Rs. 30,000 with an on-road price of around
Rs. 35,500 at Ahmedabad. This includes standard ancillary charges also.
Currently, Delhi has the lowest, and Mumbai the highest on-road prices for
Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's
location.
Style and fuel economy at a bargain price. The Bajaj Platina offers features not
yet found on more expensive models in the 100cc range using the 97.2cc,
8.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives
excellent mileage. Alloy Wheels and chrome decals make it one of the best
looking 100cc motorcycles around.

Optoprism headlamp for better lighting and safety. Spring in Spring

rear suspension built to handle the rough Indian roads.
Price on Road
Individual : Rs. 39,500
Company : Rs. 44,350
Fuel Efficiency (Kmpl)
City : 60 +/- 10%
Normal : 70 +/- 10%
Delivery Time
3 to 7 Days

Bajaj Platina Alloy Wheels

Style and fuel economy at a bargain price. The Bajaj Platina offers features
not yet found on more expensive models in the 100cc range
Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj
Platina gives excellent mileage.
Alloy Wheels and chrome decals make it one of the best looking 100cc
motorcycles around.
Optoprism headlamp for better lighting and safety.
Spring in Spring rear suspension built to handle the rough Indian roads.

Price on Road
Individual : Rs. 40,150
Company : Rs. 45,000
Fuel Efficiency (Kmpl)
City : 60 +/- 10%
Normal : 70 +/- 10%
Delivery Time
2 to 4 Days

Bajaj XCD 125

The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a
good choice for a 125 cc motorbike. The alloy wheel rims add flamboyance to
the strong diamond frame body. The folding number plate is a cool idea and the
electric start without a kick works like a charm. At the showroom, this bike
costs around Rs. 41,000 with an on-road price of around Rs. 46,000 at
Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has
the lowest, and Mumbai the highest on-road prices for Bajaj XCD. Bajaj XCD
bike prices vary upon the two-wheeler dealer's location.

Big bike features with fuel efficiency and pricing of a small bike, the Bajaj
XCD 125 redefines the commuter segment.
Featuring the Digital Twin Spark - Swirl induction technology this vehicle
gives class leading fuel economy.
Featuring attractive looks, digital speedometer, LED tail lamp and an
optional electric start this motorcycle does not skimp on features.

Bajaj XCD 125

Big bike features with fuel efficiency and pricing of a small bike, the Bajaj
XCD 125 redefines the commuter segment.
Featuring the Digital Twin Spark - Swirl induction technology this vehicle
gives class leading fuel economy.

Featuring attractive looks, digital speedometer, LED tail lamp and an

optional electric start this motorcycle does not skimp on features.
Price on Road
Individual : Rs. 50,100
Company : Rs. 56,300
Fuel Efficiency (Kmpl)
City : 60 +/- 10%
Normal : 70 +/- 10%
Delivery Time
3 to 7 Days

Bajaj Discover 135 ES Alloy Wheels

The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj
Discover targets the middle class two wheeler consumers with Bajaj bike prices
ranging from Rs. 46,000 to Rs. 55,000. Bajaj Discover variants include
Discover DTS-I 135 cc
Bajaj Discover 135 cc lies in between the 125 cc and 150 cc segments with an
engine displacement of 134.21 cc. The Bajaj Discover 135 cc is easy to control,
easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike.

At the showroom, this motorbike costs around Rs. 49,000 and an on-road price
of around Rs. 56,000 at Ahmedabad. This includes standard ancillary charges
also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for
Bajaj Discover DTS-I 135 cc. Bajaj Discover DTS-I 135 cc bike prices vary
upon the two-wheeler dealer's location.
Add some big bike muscle without breaking the bank with the Bajaj Discove
135. With over 13BHP on tap, Disc brakes and broad rubber this is a mean
machine.
The bike is fully equipped with a self start, front disc brakes, six spoke alloy
wheels and a tachometer
Improved handling thanks to gas charged rear shock absorbers and a broad
100/90 rear tyre.
Price on Road
Individual : Rs. 55,450
Company : Rs. 62,350
Fuel Efficiency (Kmpl)
City : 45 +/- 10%
Normal : 60 +/- 10%
Delivery Time
2 to 4 Days

Bajaj Discover 135 ES Alloy Wheels

Add some big bike muscle without breaking the bank with the Bajaj Discove
135. With over 13BHP on tap, Disc brakes and broad rubber this is a mean
machine.
The bike is fully equipped with a self start, front disc brakes, six spoke alloy
wheels and a tachometer
Improved handling thanks to gas charged rear shock absorbers and a broad
100/90 rear tyre.
Price on Road
Individual : Rs. 57,600
Company : Rs. 64,800
Fuel Efficiency (Kmpl)
City : 45 +/- 10%
Normal : 60 +/- 10%
Delivery Time
2 to 4 Days

BAJAJ PULSER DTSi

( 150)

Bajaj Motor Bikes An extremely popular bike on the Indian roads,the Bajaj
Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the Bajaj Pulsar
180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes
range in on road prices from around Rs. 62,500 to Rs. 90,500.
Pulsar 150 cc DTS-i
A combination of technology and engineering, Bajaj Pulsar 150 cc offers
enhanced features like Digital Twin Ignition Technology (DTS-i) based
engine, digital console, ride feel and chassis. New motorbikes in this series
have a showroom price ranging from around Rs. 55,000 to Rs. 63,000 at
Ahmedabad, which inclusive of all charges like insurance, octroi, RTO, etc.
Currently, Delhi has the lowest, and Mumbai the highest on-road prices for
Bajaj Pulsar 150 cc DTS-i cc. Bajaj Pulsar 150 cc DTS-i cc bike prices vary
upon the two-wheeler dealer's location.
Bajaj Auto Ltd. has launched Pulsar DTSi in its attempt to remain 'Distinctly
Ahead'. The all new Pulsar DTSi is packed with the path breaking next
generation technology of digital biking. Its various digital systems like
capacitor discharge ignition (CDI) system, Digital console and Digital Twin
Spark ignition (DTSi) provides efficient fuel combustion and better
performance under all conditions. The latest DTSi engine of Bajaj Pulsar
DTSi, with twin spark plugs and 8 bit microprocessor chip, generates the
pulsating 18 ps of power to excite the bikers and its advanced ExhausTEC
technology ensures the great performance at lower rpm.
The muscular aerodynamic shape of Pulsar DTSi and its 1350 mm of wheel
base with 17" large alloy wheels give this bajaj bike a robust presence on the
road. For the first time in India, Pulsar DTSi is equipped with an Oil cooler,

tube less tyres and new digital console that makes the Pulsar most sporty and
stylish two wheeler on Indian roads.
Launched in three variants of 200cc, 150cc and 180 cc, Pulsar DTSi has a
price tag of Rs.70-75,000 (approx.) and up for sale through out the
dealerships of Bajaj Auto India.
Company Name

Segment

USP

Bajaj Auto Ltd.

150-200 CC

Digital Twin Spark ignition

(DTSi) Engine.

Key Features of Bajaj Pulsar DTSi

Engine Oil Cooler to control the temperature and maintain the high
speed and rpm.
Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two
Digital Trip Meters contributes to enhanced riding comfort.
Tubeless tyres for better road grip and stability.
First bike in India with large 33 mm front fork for better shock
absorbing ability.
Constant velocity (CV) carburetor for high level of performance.
Split seat for better riding and sitting comfort.
The new Petrol tank flaps gives petrol tank an aerodynamic looks.
Variants of Pulsar DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 150 DTSi and
Bajaj Pulsar 180 DTSi.
Price & Competition for Bajaj Pulsar DTSi
With its innovative and latest technology Pulsar DTSi will be a tough
competition to Hero Honda CBZ Xtreme, Honda Unicorn, TVS Apache and
Hero Honda Karizma.

Bajaj Pulsar DTSi is under the price tag of Rs. 70-75,000.

Technical Specifications
Dimensions & Weight
Wheelbase (mm)
Weight (kgs)
Engine
Model Designation
Engine response
Fuel Efficiency
Displacement (cc)
Transmission
Top Speed (kmph)
Suspension
Front
Rear
Brakes
Front
Rear
Tyres
Front
Rear

1340
145 Kg
4-stroke, DTS-i, Oil cooled
New Silencer with ExhausTEC technology now
ensures improved engine torque even at varying
load conditions
50-55 kmpl
198.8 cc
05 Gears
135
Telescopic forks 135 mm stroke
Triple rate spring, 5 way adjustable, gas charged
NitroX shock absorbers
260 mm hydraulically operated disc brake
Mechanically expanding 130 mm drum type
90/90 x 17" Tubeless tyre, shod on aluminium
alloy wheels
120/80 x 17" Tubeless tyre, shod on aluminium
alloy wheels
15 Lts ( 2 liters of usable reserve)

Fuel Tank
Performance
Max. Horsepower
18 Ps / 13.25 Kw @ 8000 rpm
(ps/rpm)
Max. Torque (kg m/rpm) 1.75 kgm / 17.17 Nm

Bajaj Pulsar 150 ES DTSi Upgrade

The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters,
led tail lamps and sporty side cowls along with a revised gear box and
retuned engine.
Power output has been upped to 13.9 BHP with torque figures also
going up to 12.76 Nm
5 Speed gearbox now with the standard one down rest up pattern.
Digital speedo console with dual trip meters and over rev warning.
Gas charges Nitrox shock absorbers aid handling
Price on Road
Individual : Rs. 67,550
Company : Rs. 76,100
Fuel Efficiency (Kmpl)
City : 45 +/- 10%
Normal : 55 +/- 10%
Delivery Time
2 to 4 Days

Pulsar 180 cc DTS-i

Bajaj Pulsar 180 cc DTS-I is a cool, mean machine using Digital Twin
Technology Ignition (DTSI-i), Twin Spark Plugs, Ignition with Digital CDI and a
third generation Throttle Responsive Ignition Control System. This bike is now
available at a showroom price of around Rs. 59,300 with an on road price of
around Rs. 67,000 at Ahmedabad including supplementary statutory charges.
Currently, Delhi has the lowest, and Bangalore the highest on-road prices for
Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon the two-wheeler
dealer's location.

Bajaj Pulsar 200 DTSi

Bajaj Pulsar 200cc DTS-i has a dash of style, speed and technology.
Having an international sports bike look, Bajaj Pulsar DTS-I has a split seat and
several parameter indicators (oil/fuel/temperature etc), Nitro shockers, a third
generation Throttle Responsive Ignition Control System and chiseled rear
looks. The Pulsar 200cc DTS-i is mean machine to ideally take on a long
winding road. New bikes in this series have a showroom price ranging from
around Rs. 68,000 to Rs. 74,500, which inclusive of all charges like insurance,
octroi, RTO, etc. Currently, Delhi has the lowest, and Bangalore the highest onroad prices for Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon
the two-wheeler dealer's location.
Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the
most attractive looks in the Pulsar range this performance motorcycle never
fails to impress.
Delivering almost 20 BHP the engine delivers great performance without
seeming stressed.
Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis
make for excellent handling.

Price on Road
Individual : Rs. 81,050
Company : Rs. 90,850
Fuel Efficiency (Kmpl)
City : 30 +/- 10%
Normal : 40 +/- 10%
Delivery Time
7 to 15 Days
Bajaj Pulsar 220cc
After launching the Pulsar 200cc now Bajaj manufactures have launched Pulsar
220cc, the definitely male among the Indian bikes. The new Pulsar DTS-Fi
(Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the
powerful combination of twin spark plugs and fuel-injection technology and is an

ultimate machine for the performance motorcycle enthusiast. The latest offering
has set new benchmarks in technology, performance, and styling to address the
needs of a growing segment of pro-bikers. The 200cc Pulsar is said to be the best
looking and handling of the Pulsar Family. However, people have yet to see
whether they will age as easily as its predecessors will. Bajajs Pulsar DTS-Fi
220cc motorcycle priced at around Rs 85,000.
The Design
On the flip side, the attractive fairing-mounted mirrors reflect little other than the
riders elbows. The backlit switchgear feels perfect to the touch and is totally
contact-free, also featuring self-cancelling turn indicators. Grips and brake and
clutch levers are adequate. Look ma, no bulbs! Only amber-coloured LEDs are

used for the instruments, dominated by a large analogue rev counter.

A contact-free digital speedometer drive displays precise speeds in a digital readout. An engine-redline flasher strobes out its communication when the bike is
over-revved; the same light doubles up as a low-fuel warning icon. Bajaj has
persevered with the same tank on the 220, adding embossed decals and a tank pad.
The stepped seats are adequately padded for both rider and pillion and ends in a
smart two-piece grab bar. Angular side panels and a smooth tail fairing add
panache, as do strips of nifty LED brake warning lights

Engine and power train

The 220cc oil cooled, Digital Twin Spark Fuel Injection (DTS FI) engine produces
an awesome power of 20PS at 8500rpm (though not comparable, pulsar 220cc is
more powerful than thunderbird) and an incredible torque of 19.12Nm at 6500rpm.
Bajajs well-proven exhaust TEC (to beef up low-down power) features in pulsar
220cc too. Pulsar 220cc features the standard five-speed gearbox with one down

and four up pattern. Oil cooler placed just below the fuel tank helps in further
cooling of engine lubricant and keep this high performance engine cool.
A six-speed gearbox like other international bikes could have been better. Thanks
to the fuel injection for the gentle release of power, this enables smoother
acceleration, also minimal power loss while shifting gears. Pulsar DTS-Fi can
reach 60kph in 4.4 seconds and can past 110kph in 18.8sec. Pulsar 220cc can reach
a top speed of 131kph. Not alone this top speed is impressive; you can easily
maintain the pulsar 220cc in 100 -115kph. Though the fuel efficiency/mileage
depends on riding behaviour you can expect anything more than 35kpl from pulsar
220cc DTS FI. Bajaj is offering impeccable warranty for its pulsar 220cc - the
DTS FI engine has been given 5yrs warranty in addition to the 2yrs or 30000km
vehicle warranty.
Ride and handling
The wheelbase has been lengthened to 1,350 mm from 1,330 of the older Pulsar,
along with a new swing arm. Pulsar 220cc DTS-Fi uses telescopic forks at the
front and Gas-charged twin shocks are used at the rear. A twin-member tubular
frame and an elliptical swing arm mounted on needle roller bearings. This
combination gives a good blend of stiffness and flick ability for the bike though
pulsar 220 weighs 150kg. MRF tubeless tyres 90/90 x 17 inches at the front and
120/80 x 17 inches at the rear provide good support and traction control for pulsar
220cc DTS Fi. This high performance bike is the Indias first bike to have a rear
disc brake although this will help for the effective control; safety in Indian
conditions is yet to be seemed.

The tyres of the new DTS-Fi are tubeless and hence offer an exciting riding
experience. The 55-watt projector low-beam headlamp offers a decent view of the
road ahead. The fully digital dash is easy to read and difficult to mistake. The
distinctive tail lamps of the Pulsar DTS-Fi add a bit of dash. Overall, the body of
the motorcycle still looks like the Pulsar family, but with sharper edges. The front
faring is the difference - It is well integrated into the rest of the bodywork, and the
sidelights and indicators look excellent. With a performance motorcycle, one
should really not expect a high fuel efficiency/ mileage figures - still we expect the
Pulsar DTS-Fi to get around 45 kilometres to a litre.
Comfort
It is comfortable all right, but there is a hitch. The fixed fairing comes back a bit
too much and unless you are sitting so that the tailbone is touching the seat step,
your knees will be rubbing on the fairing. That is a bit uncomfortable. I guess
when you are riding it in jeans; it would grip the tank quite hard before hitting the
brakes hard. In riding pants, the armour has that privilege of being very intimate
with the fairing end. Shorties - Im guessing 55 and below will not notice this.
For the manufacturers, especially rivals, it would signal the opening of a new

market at the very top of the pecking order. A market all of us enthusiasts are
milling about in, but the shelves have been empty so far. The Pulsar 220 might
actually cause competing products to fill the shops. We already know that TVS is
working on an Apache 180. A successful P220 might even prod Hero Honda (or
Honda, or both) to upgrade, re-arm or replace the Karizma with something more
serious. It might actually engineer separate market spaces for enthusiast-centric
product strategy, which so far, does not exist. For us, it would be the beginning of
an era of machines and we have been forced to only dream about so far.

Special features
In addition to the features mentioned in design section, both these bikes have
special features, which increases their practicality. Pulsar 200cc also leaves its
drive chain exposed with O ring sealed, which is pre-lubricated to help it stay
reliable inspite of running open without protection is one such example. Similar to
its sibling Pulsar 220cc-soon to be launched, the pulsar 200cc bike throws away
the kick lever and makes you to crank the engine only with your thumb unlike the
Karizma, which offers both self, and Kick mechanism for cranking. Both these
bikes use best instruments and unheard features in any Indian bike. Both Pulsar
200cc and the new Karizma have Digital odo Meter, Digital Fuel Gauge and
Digital Trip Meter. Pulsar 200cc features a digital console, which uses only LEDs
and intelligently varies its amber backlight intensity for viewing in either day or
night.
Road test
When we road tested the bike, we find that it is no less impressive in the flesh. We
are not sure that making all Pulsars look so similar is such a great idea, but the 220
does have presence. The 220cc motor is good for 20.5 bhp it destroys all
previous 0-100 kph and top speed times for bikes. But making a bigger motor go
faster is easy. What is great is the 220s dynamic ability. Despite being a fair bit
longer than the smaller Pulsars, the 220 is very quick and confident in corners, and
most bikes in India would find it hard to keep up. That it rides very well over
broken roads and brakes with great composure is a bonus. What we are saying is
that overall product, packaging and pricing Bajaj have more or less hit the nail
square on the head. I would not be surprised at all, if there are not enough 220s to
go around. Rs 90,000 have a way of disappearing when broken up into EMIs.

Hot in 220cc pulsar

In 220cc Pulsar the most important feature of all is the fuel injection mechanism,
which is responsible for the quick throttle and the linear power curve. The Bajaj
Pulsar DTS-Fi is the first Indian motorcycle with an oil-cooled engine. Together,
they make for a potent combination. The Hero Honda Karizma as well as the
Pulsar DTS-Fi weigh 150 kgs, and the extra 3 bhp of the DTS-Fi as well as the
power delivery characteristics make this an easy Karizma-beater.

Technical Specification
Dimension & weight
Overall height
Overall length
Overall Width
Wheelbase
Ground Clearance
Kerb weight
Fuel

750 mm
2035 mm
1165 mm
1350 mm
165 mm
150 Kg
15 Liters

Tank Capacity
Engine
Type
Stroke (2/4)
No. of cylinders
Bore x stroke
Displacement
Electrical
Transmission
No. of Gears
Clutch
Performance
Maximum Power
Max. Torque
Start
Suspensions
Front
Rear
Brakes
Front
Rear
Tyres
Front
Rear
39 Comments

Fuel Injection, Oil Cooled

4 - Stroke
220 cc
12V DC
5 Speed constant mesh
20 PS (14.76 KW) @ 8500 rpm
19.12 Nm @ 6500 rpm
Self Start
Telescopic Forks 130 mm stroke
NitroX gas assisted Hydrolic shock Absorbers.
260 mm disc
230 mm disc
90/90 x 17 Tubeless tyre
120/80 x 17 Tubeless tyre

OBJECTIVES

To appraise the present scenario of the Indian Motor Bike industry.

To study the reason why the consumer purchases any particular Bike of
any particular segment?
To find what are those attributes which attracts the consumer towards
them and compel them to make their decisions?
To study the relation of the consumer with their companies.
To know the level of the awareness about the product among the
customers.
To determine the level of awareness of people about the various services
offered by the company.
To know the interest level of the consumers who are willing to get
associated with the company.
To study the consumer perception regarding the quality of services
offered by the company towards their prospective clients.

RESEARCH METHADOLGY
OBJECTIVES:

To appraise the present scenario of the Indian Motor Bike Industry.

To identify the key factors of consumer satisfaction in this industry.

To have a comparative analysis of the customer satisfaction level for the various Bike
Companies.

RESEARCH DESIGN:
Research design is a research plan which requires that :
What data are to be collected ?
What research techniques and instruments are to be used ?
How a sample is to be selected ? and
How information is to be collected from this sample ?

A research design specifies the methods and procedures for conducting a particular study.
Broadly speaking, research design can be grouped into three categories-exploratory
research, descriptive research and casual research.

 RESEARCH INSTRUMENT
Exploratory research is used in this project report in order to understand the perceptions of
different consumers towards bike industry, and their behavior pattern by studying their
different demographics ( such as age, occupational, income level etc.). This is the most
popular type of research technique, generally used in survey research design and most useful
in describing the characteristics of consumer behavior.
The methods used were following:
Questionnaire method
Data collection.
Direct Interaction with the users.

QUESTIONNAIRE METHOD
This is the simplest method of collecting data. In this method a list of printed questions is
placed to the people, in which questions are asked with the given objective answers, from
which people have to select the best option. This is to be found that questionnaire must be
interesting, objective based, unambiguous, ease to complete and generally not burdensome,
just to motivate respondents to answer truthfully and completely because consumers are often
unwilling to give time for responding the surveys. The format and wording of questionnaire
should be simple and questions are arranged in a proper sequence so that consumers can
understand it easily.

The interview was conducted by filling up the questionnaire by different categories of people
and they are given full liberty to fill up these questionnaire.
Therefore our questionnaire is prepared on the basis of:1.

Open ended questions.

2.

Multiple-choice questions.

3.

Dichotomous questions.

4.

Likert-Scale questions.

DATA COLLECTION
What is data?
Data could be anything, it could be a name, and number, etc., which is meaningless. Data
collected is always in raw form. It doesnt convey any msg. because it is facts and figure.
Data collected are of two types:

PRIMARY DATA

SECONDARY DATA

PRIMARY-DATA
Primary data is that kind of data which is collected by the investigator
himself first time for the purpose of the specific study.
The data such collected is original in nature.

 This method of collecting data is authentic.

We can also say that the data collected by the investigator by primary
sources is called primary data.
Now the question arise that, what are the sources of primary data.
Here we use questionnaire and personal interaction with the customers as our
primary sources of data collection.
QUESTIONNAIRE:
The printed set of questions in a paper is called as questionnaire; it facilitates
the consumers to answer the questions freely. These questions are based on
objective answers type, in which the consumers have to select the best option as
per their choice.
A questionnaire of about 18 questions was made and it was given to the
customers to fill it up for our research.
PERSONAL INTERACTION:
Personal interaction means direct communication with the consumers to get
some information about their needs and requirement. In this method face to face
communication takes place.

We also go to the market and to near people and interact with them personally,
about their problem and what they actually need.

SECONDARY-DATA
Data already collected by any person or institution is called secondary
data.
These data are often used by the investigators and other people having its
need.
The advantages of the secondary data can be It is economical, both in
terms of money and time spent.
The researcher of the report also did the same and collected secondary
data from various internet sites.
The researcher of the report also visited various libraries for collection of
the introduction part.
The sources of secondary data were
Books,
Magazines and
Internet sites.

 The secondary data could be collected from Journals, Reports, and

various publications.

DIRECT INTERACTION WITH USERS

Is one of the most popular and easy method of data collection from users.
In this method the investigator directly approaches the users of the product or services.
Here investigator must know the techniques, how to take out the information of their interest
from the users.
In this method investigator must be close to the users in order to take related information,
otherwise he may not be succeed.

SAMPLE SIZE PLANNING:

Sampling is simply the process of learning about the population on the basis of sample drawn
from it. It is that part of the universe {population} which is selected for the purpose of
investigation. Sampling may be defined as a part of the whole {population} that represents
all the features of the whole under consideration.
Sample size: 50
Approach: Convenience sampling

ANALYSIS
OF
QUESTIONNAIRE
1. What age group are you in?
18-25
36-45
26-35
Above 45

Age Group

7%
18-266

18%

41%

26-35
36-45
Above 45

34%

Age Group and Income Category: Majority of the customers belongs to the
age group of 18-25 and fit into the income category of Rs. 20,00050,000

2. What category of income do you fit into?

Below Rs.50,000
Rs.50,000-Rs.1,00,000

Rs.1,00,000-Rs.2,50,000
Above Rs.2,50,000.

3. Which kind or segment of motorcycle do you have?

Premium / Performance Segment (150cc & above)
Utility / Medium Segment (125cc-135cc)
Entry / Economy Segment (100cc-110cc)

Motorcycle Segment: Majority of the customers have Entry / Economy

segment motorcycles.

4. Which companys motorcycle do you have?

Hero Honda
TVS
Bajaj
LML
Yamaha
Honda
Royal Enfield

Leading Company: According to the study, Hero Honda is the market leader
and Bajaj is the second most preferred brand in the market.

5. What is your main purpose of using a motorcycle?

Personal
Status
Business
Leisure

Purpose of Using Bike: Most of the customers are using bikes for their
personal purpose.

6. Which factor would you consider the most while buying a motorcycle?

Fuel Efficiency
Look & Style
Image & Brand
Maintenance
Resale Value
Availability of the product

7. What are your main preferences while buying a motorcycle?

Brand
Features

Price
Dealers Advice

Service
Promotional Schemes

Important Factor While Buying a Bike: Factor which is considered the most
while buying a bike by the customer is Fuel Efficiency.

8. Which mode of payment would you prefer while buying a motorcycle?

Lump-sum
Installment

53% of the customers pay the lump-Sum amount of payment while buying
a bike.

CONCLUSION

 There is a preference of Premium / Performance segment of bikes has been observed

among the youngsters in the metros.
There is a stiff competition for the market leader position between the two giants of the
industry, i.e, Hero Honda & Bajaj. But Hero Honda is still the market leader.
According to the study, the bike becomes the status symbol among the customers
(especially among youngsters) because 24% of the customers are agreeing with the
statement.
Still fuel efficiency factor is considered the most by the customers while buying a bike.
Maintenance and Look & Style factors are considered too while buying.
According to survey, the main preference of customers while buying a bike is its features.
And next preferences are Price and Services.

Around 20% of the customers want to have some incentives with the purchase of the
bike.

SUGGESTION
All the players of this industry should work on their Brand Building Process
because 70% of the customers are not brand loyal.
Bajaj Auto should introduce new products with innovative features.
Bajaj should more work on producing or developing fuel efficient bikes due
to energy crisis in near future.
Bajaj should launch or introduce new segment, i.e., Super-Bike segment in
India because there is a great demand of this kind of bikes.
Maintenance is still the main reason for dissatisfaction, so the Bajaj should
develop those bikes which need very maintenance.
Companies should widen their channels of distribution.
Bajaj must emphasis more attention on their after sale services.

QUESTIONNAIRE
PERSONAL DETAILS:NAME:-
AGE:-
ADRESS:-
..
OCCUPATION:-.
CONTACT NO:-
1. What category of income do you fit into?
Below Rs.50,000
Rs.1,00,000-Rs.2,50,000
Rs.50,000-Rs.1,00,000 Above Rs.2,50,000.
2. Which kind or segment of motorcycle do you have?
Premium / Performance Segment (150cc & above)
Utility / Medium Segment (125cc-135cc)
Entry / Economy Segment (100cc-110cc)
3. Which companys motorcycle do you have?
Hero Honda
TVS
Bajaj
LML
Yamaha
Honda
Royal Enfield
4. What is your main purpose of using a motorcycle?

Personal
Status

Business
Leisure
5. Which factor would you consider the most while buying a motorcycle?
Fuel Efficiency Look & Style
Image & Brand Maintenance
Resale Value
Availability of the product
6. What are your main preferences while buying a motorcycle?
Brand
Features
Price
Service
Dealers Advice
Promotional Schemes
7. Which facilities would you expect while buying?
Low Price
After Sales Service
Incentives
Others _______________
8. Which mode of payment would you prefer while buying a motorcycle?
Lump-sum
Installment

9. Do you get the spare-parts of your motorcycle easily from the market?
Yes
No
10. Are you Brand Loyal?
Yes

No

11. Would you like to buy Super-bikes in future?

Yes

No
12. Does Celebrity Endorsement of a motorcycle gives it more appeal?
1
2
3
4
5
Strongly Agree
Agree
Dont Know
Disagree Strongly Disagree
13. Do you think that motorcycles endorsed by celebrities are higher in quality?
1
2
3
4
5
Strongly Agree
Agree
Dont Know
Disagree Strongly Disagree
14. Do you intend to buy a new motorcycle within the next six months?
1
2
3
4
5
Definitely will Probably will Undecided
Probably
Definitely
not buy
not buy
will buy
will buy

Thank you for your time.

BIBLIOGRAPHY

I have used the following source for finding the dataA.Research methodology
Literature from the web site
www.google.co.in
www.bajajauto.com

C.R. Kothari