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University of Education

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Lower Mall Campus, Lahore

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Department of Management Sciences

Internship Report
<<Name of the Organization>>
(Where you have completed your internship training)
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A REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES,

UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS, LAHORE IN THE
PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION (HONS)
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Submitted By:
<<Student Roll No.>>
<<Student Name>>
<< Session>>
<<Submission Date>>
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University of Education (Bold, 16, Times New Roman)

Lower Mall Campus, Lahore (Bold, 16, Times New Roman)
Department of Management Sciences (Bold, 14, Times New Roman)
Letter of Undertaking
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This internship report was submitted by __________________ S/o/D/o.

________________________ Roll No. ________________ for the partial fulfillment of the
requirements for the degree of

BBA (HONS.)

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Session (2011-2015)

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with specialization in
<<FINANCE OR MARKETING OR HUMAN RESOURCE MANAGEMENT>>
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and is hereby accepted by the evaluation committee.

Internship Supervisor

________________________

Principal

________________________

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Department of Management Sciences

UNIVERSITY OF EDUCATION
Lower Mall Campus, Lahore
Internship Report Format
BBA (HONS.)

1. Title Page (copy enclosed)

2. Letter of Undertaking (copy enclosed)
3. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned or Xerox copy of your (original) Internship Completion certificate
provided by the organization.
4. Dedication (Optional)
If you want to dedicate your work to someone, you may write the dedication note under this
section of your internship report.
5. Acknowledgement
In this section you acknowledge the help and support of all the people who helped you in
completion of your internship and internship report e.g. the library staff, course instructor,
family or any other person being supportive with reference to provision of information.
6. Executive Summary (600-800 words)
Executive summary previews every section of the report in a short form. It can be called as
micro image of the report. It helps the reader to get a quick glance at the report before
reading it in detail. Everything important that you have done, discovered and concluded
should be mentioned but briefly and concisely following the 7Cs of business
communication.
7. Table of contents
List the important headings and sub headings in the report with page numbers. Also make a
separate list of tables and figures in the table of contents if you have used any.
8. Brief introduction to the industry (400-500 words)

Describe overview of the complete sector in which the organization falls according to the
current scenario.
9. Overview of the Organization (1000-1200 words)
a. Brief history, Mission and Vision of the organization.
b. Introduction of the organization, corporate objective and market standing.
c. Policy of the organization
d. Competitors
e. Business Volume
f. Product Lines
10. Organizational Structure (900- 1000 words)
a. Organizational Hierarchy chart
b. Number of employees
c. Main offices ( Without Addresses )
d. Brief Introduction of all the departments
e. Comments on the organizational structure
Note:
In section #7-9, students are expected to collect information from various sources such as
interaction with the organizations personnel (managers, internship supervisor, colleagues etc.)
and company website, documents, brochures etc. but it is necessary to mention the sources of
information in APA format.
11. Plan of your internship program (300-400 words)
a.

A brief introduction of the branch/ area office of the organization where you did
your internship

b.

Starting and ending dates of your internship

c.

Names of the departments in which you got training and the duration of your
training

12. Training Program (1000-2000 words)

a. Detailed description of the operations/activities performed by the department(s) you
worked in.
b. Detailed description of the task(s) assigned to you OR detailed description of the project
assigned.
13. Structure of your concerned specialization department i.e Finance, Marketing,
HRM etc. (300-350)
a. Department hierarchy
b. Number of employees working under Finance/Marketing/HR department
c. Mention any sub-department if exists under Finance/Marketing/HR department
14. Marketing Functions
Briefly discuss about the 4Ps of the organization
Products/Services offered
Pricing strategies
Distribution channels
Promotion
15. Human Resource Management
Briefly discuss about the HR practices of the organization like:
Employees recruitment and selection
Training & development
Performance management
Compensation policy
16. Financial Analysis
Do ratio analysis of the organization
17. Critical Analysis
For Marketing Specialization Only
Detailed analysis of Marketing functions/practices at [name of the organization]
Analysis of micro environment of the organization

Analysis of the macro environment of the organization

Industry analysis
Forecasting demand
Customer analysis
Competitor analysis
STP
Marketing mix strategies

For Human Resource Management Specialization Only:

Detailed analysis of HR functions at [name of the organization]

HR planning
Job analysis
Recruitment
Selection
Orientation
Training & development
Appraising and managing performance
Compensation & benefits

For Finance Specialization Only

Relate the theoretical concepts with your practical experience during your internship in the
organization. Execute an overall analysis of the organization including;
a. Financial Analysis ( Detailed Ratio Analysis, Horizontal Analysis, Vertical Analysis of
the organization for last 3 years )
b. Competitive Analysis with other organizations of the same industry.
c. Future Prospects of the organization.
18. SWOT Analysis (600-800 words)
Clearly describe all the strengths, weaknesses, opportunities and threats of the organization
where you have done internship. Remember that strengths and weaknesses are internal to the
organization and represent its culture while opportunities and threats correspond to the
environment outside the organization.
Strengths are those qualities which distinguish or give an edge to the organization over other
organizations.

Weaknesses are the attributes of an organization that are harmful in achieving the objectives
of an organization.
Opportunities are the external factors that are helpful in achieving the objectives of the
organization.
Threats are the external factors which could damage the business performance of the
organization.
19. Conclusion (100-200 words)
In this section you are required to describe the organization according to your
evaluation/assessment in the light of critical and SWOT analyses.
20. Recommendation (100- 200 words)
In this section you are required to suggest solutions for all the problems or discrepancies (you
have pointed out in critical/ SWOT analysis) found in the organization.
21. References & Sources
In this section, provide all the references and sources in APA format that you have used for
data collection in your Internship Report.
22. Annexes
At the end of your report, attach all of the supportive material you have used for the
preparation of your report, like brochures, forms, newsletters, interviews, questionnaires,
news reports, articles, features, columns etc.

General Instructions
1. It is essential to include all parts as stated in the format of fall internship report. DO
NOT SKIP any part.
2. The report should be written following the 7Cs of business communication. There

should be harmony among the ideas that you describe in the Critical analysis, SWOT
analysis, Conclusions and Recommendations.
3. Internship Report should be submitted within the due date which is August 31, 2015.

Submissions made after due date shall not be considered.

4. Viva Voce shall be conducted on SEPTEMBER 07, 2015.

Formatting and other Guidelines

Page size A4
Hard Binding as recommended by the University
Writing Font style and Size : Times New Roman/Arial; 12
Main Headings : 16
Sub Headings: 14
Justified
Logo of the company
Appropriate header and footer including page numbers
Appropriate use of underline, bold, and italics