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Demand
on
Automobiles
to
increase
sales
for
automo9ve
company
Anita,
Louie
Group
5
Fanny,
Paul
B A F T
I.
Business
Problem
Client:
an
automo3ve
company
like
Suzuki
Business
benet:
Increase
automobile
sales
Improve
marke3ng
eciency
Set
up
suitable
marke3ng
strategy
among
regions
and
seasons
Challenges:
Consumer
preference
for
brands
is
not
considered
(hard
to
predict)
Opportunity:
Design
a
beDer
marke3ng
strategy
to
decrease
cost
and
increase
sales
2
Peak
in
January
and
July!
Low
in
February
and
August
IV.
Methods
1. Number
of
automobile
1) Double
Exponen3al
2) Linear
regression
3) Nave
6 seasons
Opportunity
for
motorcycle
sales!
VII.
Recommenda3ons
1. Increase
automobile
produc3on
2. Marke3ng
strategies
for
automobile:
Same
marke3ng
strategies
on
all
regions
Heavy
promo3on
and
adver3sement
on
January
(near
Chinese
New
Year)
and
July
(students
graduate)
3. Opportunity
for
motorcycle
sales
to
increase
Promo3on
on
motorcycles
(e.g.
discount
on
purchasing
automobile
with
motorcycle)
10