Indigo Cloud Strategy and Architecture

Indigo IT helps government Cloud computing initiatives succeed by ensuring service

providers deliver on their promises. Cloud computing offers multiple benefits to the
Enterprise including cost efficiencies, reduced IT complexity, better security and improved
service. However, these benefits can sometimes be rendered obsolete by the lack of mature
processes and capabilities on the part of Cloud and IT service providers. Transitioning to
and successfully operating from the Cloud is no certainty. Indigo IT leverages masterful
technical expertise and practical experience to provide robust Cloud computing solutions that
enable our customers to operate effectively from the Cloud. Our experience and best practices
are gained from engineering and supporting some of the largest Cloud services
implementations in the world.
Cloud Design
Cloud providers will most often propose technical solutions that meet their needs, not your
agencys needs. To address this misdirected prioritization, Indigo IT performs an architectural
planning and review of the proposed Cloud solution. We focus on your critical enterprise or
business unit services including Email, Microsoft SharePoint, Customer Relationship
Management (CRM) solutions, or Service Desk. We ensure that the expected levels of service
are provided for your business needs. It uses IBM Extended Advanced cloud to carry out its
marketing and operational activities.

IBM Extended Advanced cloud

Cloud Migration Services

Painful transitions from in-house solutions to Cloud solutions can jeopardize a Chief
Information Officers entire Cloud strategy. Indigo ITs Cloud Migration Services deliver a
proven, comprehensive capability for planning and executing a move to the Cloud. Their
Cloud computing solutions have consistently exceeded organizational expectations and
solidified our customers Cloud initiatives.
IT Service Management (ITSM)

Indigo IT has vast experience developing the necessary processes to hold Cloud providers
accountable for required levels of service. From developing the clean integration of
Agency/Provider support processes to developing Performance Management/Service Level
Agreement (SLA) Executive Dashboards, Indigo IT ensures services continually meet your
users business needs.

Process Diagram Vendor Management System

IndiGo current IT Strategy:

IndiGo has currently implemented many Information technologies strategically in the
Marketing, Sales and Operation value chains in sync with their goal Affordable fare and
asset free service. The information technologies which are implemented are as follow:

Yield Management System (YMS)

Computer Reservation System (CRS)
Enterprise resource planning System (ERP)
State-of-art Booking System

All the above technologies are described briefly below.

Yield Management System (YMS):
Yield management system or Revenue management system as it is known otherwise
anticipates customers behaviours and take measures to maximize IndiGo revenues. Taking

operating cost into account helps IndiGo optimizing prices and seat allocation subject to
revenue maximization. The optimization is done at two levels:

Seats: Seats are available at variable prices; a seat booked nearer to the journey date

would cost more as compared to seat booked well in advance of journey date.
Route: By adjusting prices for routes/destinations that have higher demand as
compared to others.

The method adopted is two combined both the levels so that effective price can be reached
for all flights.

Alignment with VMG:

Increased revenue (3% - 4 %) by better prediction of variability in demand and

correspondingly low fare and executing postponement strategy.

Cost leadership as YMS has helped them in implementing discounts during lean
seasons and marginally pricing higher during the peak seasons.

Computer Reservation System (CRS):

CRS is an integrated web-based reservation and inventory system. The various modules are
internet, call centre, airport departure control. It effectively eliminates the travel agents and
commissions that needed to be paid to them. Centralized customer data helps IndiGo to track
booking and schedule flight activities with real-time, on-demand reporting feature. The vast
booking data being provided online gives customer the impetus to book their tickets online
and hence helping IndiGo reduce customer care costs. An additional feature of computer
reservation system is it seamlessly integrates with yield management system so that both the
systems can be used in unison for pricing and revenue maximization by providing
information on bookings, schedules etc and driving down the costs of operation at the same
time. Computer Reservation System enabled AirAsia to introduce the first ticket less travel
option and also provides features such as advanced boarding passes in addition to online
booking that served as a value proposition for customers who didnt have time to come early
to the airport to book ticket or to secure a seat.
Alignment with VMG:

Cost leadership by eliminating the commission of travel agents.

Features like advanced boarding passes contributed towards the low turnaround time

of IndiGo.
Features like ticket less travel and online booking again helped to divert traffic to
IndiGos website hence helping it to save on the customer care front.

Enterprise resource planning System (ERP):

An integrated Enterprise Resource Planning solution powered by Microsoft Business
Solutions (MBS) on Microsoft technology platform which was implemented by Avanade
consultants in May 2005. With the robust ERP technology platform, IndiGo is able to
successfully maintain process integrity, reduce financial month-end closing processing time,
speeds up reporting and data retrieval process.
Alignment with VMG:

Close to real time data retrieval helps IndiGo understand it customers better and to
reposition its value offering more closely to its customer.

State-Of-Art Booking System:

IndiGo implemented this system as recent as 2010 pulling ahead of competitors in providing
user friendly high tech booking systems. The new system in place would allow to book up to
almost 1 million flights a day. With the new system, customers would also benefit from more
innovative sales and marketing campaigns, product and service offerings tailored to guests
preferences, and better self-service facilities, including direct access to their Credit Shell
accounts.
Proposed IT strategy Implementation:

In order to sustain its competitive advantage as the low cost carrier and gain market share in
the demanding environment, IndiGo must adapt to innovative processes. It has become
inevitable to manage both customer and suppliers relationships to optimize customer loyalty,
supplier trust, and revenue. For this to happen we propose Customer Relationship
Management (CRM) to be implemented across IndiGo. This will be one of the areas of
strategic IT implementation that IndiGo can focus to achieve high values to both shareholders
and customers.