G3 Sept 12 Yudu

THE BUSINESS FOR GAMES
www.G3imagazine.com
GLOBAL GAMES AND GAMING MAGAZINE I SEPTEMBER 2012
PREVIEW
THE LATEST INNOVATIONS

LAUNCHING AT G2E VEGAS
SOUTH AMERICA
ARGENTINA IN TURMOIL
INDUSTRY NATIONALISATION
EXCLUSIVE
HIVE OF INDUSTRY HOHENSYBURG CASINO REFURB
Gladiator Games
INTERVIEW
exclusive interview - francesco corallo
DOWIPAND,LIPHOONAE ORD
TO YOUR
W
IPOD TOUCH TO VIE
UE
ISS
THE LATEST
G3 launches industrys first GaminG maGazine app

DOWNLOAD: LATEST ISSUES OF G3 AND G3I MAGAZINES DIRECTLY FROM THE APPLE APP STORE
I think the world since April or May has gotten more

difficult. Theres a trepidation on the part of consumers to
spend at the rate they have historically. After a strong first
quarter, difficult economic conditions led to lower visitation
in several regions, impacting our core operating results in
the second quarter. We saw weaker results in much of our
core business amidst a different macro environment.
Contents
SEPTEMBER 2012
Gary Loveman, Chairman and CEO, Caesars Entertainment

Page 45
Gladiator Games
In an exclusive interview with G3, Francesco Corallo

defends himself and his company from recent allegations
page 70
PARTOUCHE OPENS NEW PASINO IN FRANCE - paGe 14
baha mar raises bar
astra completes deal
The largest casino in the Caribbean,

Baha Mar, has passed 100ft. milestone
Astra Games secures the purchase of

Danoptra, including BFG and Gamestec
paGe 9
paGe 16
ARGENTINAS NATIONALISATION FEARS - paGe 54
philadelphia spread
tiGers extra bite
Pennsylvania pushes forward with its

second tender for a Philly casino
Taipan billionaire to invest in Kazuo

Okadas Philippines Tiger Resorts
paGe 12
paGe 20
WILLIAMS INTERACTIVE - BACK IN THE GAME - paGe 58
BASEL ADDS SPICE WITH SBG

New Grand Casino Basel boss
oversees sbX install - pg 38
MISSING LINQ ON THE STRIP

Caesars plans to operate worlds
largest ferris wheel - pg 40
G2e las veGas preview - 78
HOHENSYBURG CASINO REFURBISHMENT - paGe 62

September 2012 PAGE 3
Viewpoint
SEPTEMBER 2012
doG day
afternoon
I was about 10 years old when there

was a scandal on my grandmothers
street. A neighbour went on holiday
leaving their dog, an Alsatian, home
alone. The neighbour, presumably
having explained to the dog prior to
departure that it was to be left for 12
days, while they enjoyed the
sun in Teneriffe, gave their
pet a surprising level of
autonomy. The owner
at the end of July
opened 12 cans of dog food,
expecting their animal to
we launched
ration out the portions over
a fortnight. On finding itself
G3newswire.com
alone, and believing all its
- a daily GaminG
Christmases had come at
once, the delighted canine
industry news
devoured almost two weeks
service for
worth of food in a single
sitting. The next day its
GaminG industry
bloated howls raised the
alarm with neighbours and
professionals.
the RSPCA were called to
rescue the gluttonous beast,
before banning the owner
from keeping any animal
with an equivalent level of intelligence.
I tell this story as we have begun to
concentrate our own news coverage,
expecting our readership to acquaint
itself with daily news rations in
addition to the gluttonous quantities
contained each month in the magazine.
At the end of July we launched
G3Newswire.com, a daily gaming
industry news service. The
G3Newswire is edited by industry
gaming journalist, Phil Martin, who
joined the Gaming Publishing team

back in March. Our aim with the
G3Newswire is to provide leading-edge
news that serves the needs of the
industrys gaming professionals. As
news becomes increasingly a minuteby-minute commodity, the website
provides a constant resource for
information and news about the global
gaming market, with extensive
coverage of each of the major markets,
North and South America, the Far East
and Australia, Europe and Africa.
The printed magazine will continue to
cover all the latest events, but will
expand coverage of key stories and
carry exclusive country and market
analysis that readers can only find
within the pages of G3.
G3Newswire further uses a proprietary
advertising engine, which mirrors
Goggle and Facebook by matching the
advertising content on the pages to the
news stories. The effect is to reduce the
advertising on the site, which speeds
page loading, while making sure that
the site matches searched content with
relevant advertising. If you search for
news relating to the VLT market in
Italy, casino expansion in South Africa
or regulation change in Argentina, for
example, the advertising changes to
match the news criteria.
Its an intelligent gaming news service
that reacts to the needs of the reader.
Now if we could just teach dogs to
open cans...
Lewis Pek Editor - Tel: +44 (0) 1942 879 291, Email: lewis@gamingpublishing.co.uk
John Slattery Commercial Director - Tel: +44 (0)7917 166471, Email: john@gamingpublishing.co.uk
Phil Martin News Editor - Tel: +44 (0)161 236 6669 Email: phil@gamingpublishing.co.uk
Karen Southall G3 Spain - Associate Editor, Email: karensouthall@gmail.com
John Carroll G3 Germany, Email: carroll@carrollconsulting.de
Lisa Nichols Sub Editor, Gareth Irwin Senior Designer, Paul Jolleys Production Manager,
John Malin, David Addison, Bepi Mottes, Alexandre Rotenberg Contributors, Jennifer Pek Subscriptions Manager
John Pek Commercial Administrator, Feature Images: Gareth Irwin
For sales enquiries contact: John Slattery, Tel: +44 (0)7917 166471 - Email: john@gamingpublishing.co.uk
For editorial enquiries contact: Lewis Pek, Tel: +44 (0)1942 879 291 - Email: lewis@gamingpublishing.co.uk
Gaming Publishing Limited, Samson House, 457 Manchester Road, Manchester M29 7BR, UK
Calendar
SEPTEMBER 2012 - FEBRUARY 2013
september 2012
september 2012
malta iGaminG seminar
caribbean GaminG show

& conference
(dominican republic)
Date:
September 11-12, 2012
Location:
The Hilton Resort, Malta
Organiser:
Swan Events,
United Kingdom
Contact:
Karen Cooke
Tel: +44 1582 767254
Email:
info@maltaigamingseminar.com
Web:
www.maltaigamingseminar.com
Date:
Location:
Sans Souci Ports Convention Center,
Santo Domingo, Dominican Republic
Organiser:
C&GS Group, Calle Mercator 424
San Borja, Lima, Peru
Tel: +51 981074807
Email: cservice@caribbeangamingshow.com
Web: caribbeangamingshow.com
october 2012
entertainment arena
expo 2012 (romania)
G2e 2012 (las veGas, us)
Date:
Location:
Polivalent Hall, Bucharest, Romania
Organiser:
Anton Vlad, Expo 24 Romania
10 Cornelia St, Sector 4
Bucharest, Romania
Show times:
September 12-13: 10:00 - 17:00.
September 14: 10:00 - 15:00
Tel: +40 21 335 6681
Fax: +40 21 335 6680
Email: contact@expo24.ro
Web: www.earena.ro
Date:
October 2-4, 2012
Location:
Sands Expo and Convention Center,
Las Vegas, Nevada, US
Organiser:
Reed Exhibitions
Show times:
Tuesday: 10:00 am - 5:00 pm
Wednesday: 10:00 am - 5:00 pm
Thursday: 10:00 am - 3:00 pm
Tel: +1 203-840-5626
Email:
inquiry@globalgamingexpo.com
Web: www.globalgamingexpo.com
us online GaminG law
barcelona affiliate
conference 2012
Date:
Location:
The Bellagio Las Vegas, Nevada, US
Organiser:
C5 Online, Trans-World House, 100
City Road, London, United Kingdom
EC1Y 2BP
Contact:
Estella Kizza
Tel: +44 20 7878 6950
Email: e.kizza@c5-online.com
Web: www.c5-online.com
european conference
on GamblinG studies and
polict issues
Date:
Location:
Club Hotel Casino, Loutraki, Greece
Organiser:
Assissa Consultancy, PO Box 9150,
Amsterdam, Netherlands 1006 AD
Contact:
Pieter Remmers
Tel: +31 20 689 5989
Fax: +31 20 689 6418
Email: conference@easg.org
Web: www.easg.org
Date:
October 11-14, 2012
Location:
Fira de Barcelona (Hall 2), Spain
Organiser:
iGaming Business
33-41 Dallington Street
London, UK, EC1V 0BB
Contact:
Nick Richardson
Tel: +44 207 954 3406
Email: nick@igamingbusiness.com
Web: www.igbaffiliate.com
european iGaminG
conGress and expo 2012
(spain)
Date:
October 16-18, 2012
Location:
Fira Barcelona, Spain
Organiser:
Clarion Events
Contact:
Ewa Bakun
Tel: +44 (0) 207 384 8116
Email:
ewa.bakun@clarionevents.com
Web: www.eigexpo.com
october 2012
enada rome 2011 (italy)
Date:
October 17-19, 2012
Location:
Via Portuense 1645/1647 00148
Rome, Italy
Show times:
From 10:00 am - 6:00 pm
Organiser:
Rimini Fiera Spa, Via Emilia 155
Contact:
Carmen Zeolla
Tel: +39 0541 744 261
Email: m.zeolla@riminifiera.it
Web: www.en.enada.it
international masters
of GaminG law - autumn
conference
Date:
October 10-12, 2012
Location:
London, UK
Organiser:
IMGL, 3288 St Vincent Place
Boulder, Colorado
United States
CO 80301
Contact:
Melissa Lurie
Tel: +1 303 449 9955
Email: imgldirector@aol.com
Web: www.gaminglawmasters.com
balkan entertainment
GaminG expo (bulGaria)
Date:
October 16-18, 2012
Location:
Inter Expo Center, 147 Tzarigradsko
Shousse Blvd, Bulgaria
Organiser:
BEGE, 7 Kukush Str, Sofia, Bulgaria
Contact:
Nataliya Baevska
Tel: +359 2 812 9438
Email: baevska@balkangamingexpo.com
Web: www.balkangaming
surexpo 2012 (poland)

Date:
October 19-20, 2012
Location:
Centre XXI, Warsaw, Poland
Organiser:
Wigor Agency
ul. Sokolnicza 34/38
Wroclaw, Poland 53-660
Tel: +48 71 359 6271
Email: office@wigor-targi.com
Web: www.wigor-targi.com
november 2012
saGse buenos aires
Date:
November 13-15, 2012
Location:
Costa Salguero Convention Center,
Buenos Aires, Argentina
Organiser:
Monografie SA, Avenida Alvear 1883,
Loc. 21, Buenos Aires 1129
Argentina
Contact:
Alan Burak
Tel: +54 11 4805 4623
Fax: +54 11 4805 4791
Email: alan@monografie.com
Web: www.monografie.com
december 2012
mobile GaminG
eu summit
Date:
December 3-4, 2012
Location:
London
Organiser:
FC Business Intelligence
7-9 Fashion Street, London
United Kingdom E1 6PX
Contact:
Seyi Ibidunni
Tel: +44 207 375 7563
Email:
seyi@fcbusinessintelligence.com
Web: www.bulletbusiness.com
January 2013
eaG expo
Date:
January 22-24, 2013
Location:
ExCeL London Exhibition Centre,
London, UK
Organiser:
European Amusement & Gaming
Expo Ltd, Alders House
London, UK EC1A 4JA
Contact:
Karen Cooke
Tel: +44 1582 620951
Email: karencooke@eagexpo.com
Web: www.eagexpo.com
february 2013
ice totally GaminG 2013

Date:
February 5-7, 2013
Location:
ExCel London Exhibition Centre, UK
Organiser:
Clarion Gaming, Fulham Green,
Bedford House, 69-79 Fulham High
Street, London, UK SW6 3JW
Tel: +44 1582 767254
Email: info@clariongaming.com
Web: www.totallygaming.com
News
INTERNATIONAL UPDATE
DIE IOWA RACING AND GAMING
Commission wird eine Ausschreibung
durchfhren, um einen Ersatzbetreiber und
-standort fr ihre Sioux Citys Casinolizenz
zu finden. Fr das Einreichen von
Angeboten hat sie als Abgabefrist den 1.
November genannt und sie mchte die
Lizenz bis zum 18. April 2013 erteilen.
Baha Mar is raising the bar
DIE STADT WLADIWOSTOK IST MIT

OJSC Nash Dom Primorye, einem
Unternehmen, das zu hundert Prozent
staatliches Eigentum des Gebietes
Primorsky ist, ihrem Ziel nher gekommen,
eine von Russlands vier Glcksspielzonen
zu werden, indem sie einen Prozess in die
Wege geleitet hat, in dessen Rahmen globale Investoren dazu aufgefordert werden,
integrierte Ressorts mit CasinoGlcksspielkomponenten in ihrer integrierten Unterhaltungszone zu entwickeln.
DIE FR DAS GLCKSSPIEL

zustndigen Regulierungsbehrden in
Pennsylvania haben beschlossen, in Bezug
auf ihre zweite Casinolizenz einen neuen
Ausschreibungsprozess in Philadelphia zu
initiieren, da sie lange genug darauf
gewartet htten, dass der Gesetzgeber
entscheiden wrde, ob die Ausschreibung
fr den gesamten Staat gelten sollte und
nachdem bereits die Lizenzen fr die
verzgerten Foxwood-Projekte im Jahre
2010 wieder entzogen wurden.
DIE PARTOUCHE GRUPPE HAT FR DIE

Erffnung ihres neuesten Pasinos in der an
der franzsischen Riviera gelegenen Stadt
La Grande Motte - des fnften in ihrem
Portfolio - 6,5 Mio. ausgegeben. Das
Pasino bietet 200 Spielautomaten, einen
Raucherraum, einen mit einer Flche von
1000 m der grten Spielsle Frankreichs,
drei Restaurants und ein Theater, das Platz
fr 1300 Menschen bietet.
The largest casino in the

Caribbean, Baha Mar, has
passed its 100 foot milestone
Baha Mar, the largest single-phase resort
development in the history of the
Caribbean, welcomed on site The Prime
Minister of The Bahamas, The
Honourable Perry Christie, to celebrate
reaching the 100-foot mark on its iconic
casino tower construction, a significant
milestone that shows Baha Mar is firmly
on its way to becoming the most
anticipated new destination in the
Western Hemisphere. The casino hotel,
the centrepiece of Baha Mar, will host the
largest casino floor in the Caribbean, with
over 100,000sq.ft. (9,000sq.m.) of gaming
area and is expected to compete with the
This 100-foot
milestone is the
visible
manifestation that
Baha Mar is
credible and that all
promises made at
the project's
beginning are
being delivered. We
celebrate that the
vision of Baha Mar
is a giant step
closer to reality."
SARKIS IZMIRLIAN,
Baha Mar
Chairman.
RESORTS WORLD CASINO NEW YORK

City generierte vom 1. bis zum 7. Juli knapp
$15 Mio. und berschritt damit den bisherigen Wochenrekord im Bereich der
Bruttoeinnahmen aus Spielautomaten und
der Steuergenerierung eines
Glcksspielbetriebes im Bundesstaat New
York. Dadurch konnten $ 6,5 Mio. an den
Education Fund des Staates flieen.
ASTRA GAMES HAT INZWISCHEN DEN

Kauf von Danoptra abgeschlossen und
bringt damit Gamestec Leisure, Bell-Fruit
Games, RLMS Sales und Mazooma
Interactive Games unter das Dach der
Novomatic Group. Alle vier "bernommenen" Unternehmen, die zu den renommiertesten und bekanntesten Namen der
Glcksspielindustrie des Vereinigten
Knigreiches gehren, behalten ihre individuelle Identitt und betreiben ihr Geschft
mit demselben Personal und in derselben
Weise, wie dies in der Vergangenheit der
Fall war.
ES WIRD SPEKULIERT, DASS DER

Grounternehmer und Milliardr, John
Gokongwei, Gesprche darber fhrt,
seine Finanzkraft in das Philippinen-Projekt
des japanischen Milliardrs und "PachinkoKnigs" Kazuo Okada zu stecken, eines der
vier Konzerne, die eine Lizenz besitzen, ein
Casino in der $ 5 Mrd. schweren
Entertainment City, einem 100 Hektar
groen Grundstck am Rande der Manila
Bay zu betreiben.
Iowa looking for new

operator for Sioux City
The Iowa Racing and Gaming
Commission is to launch a
tender to find a replacement
operator and location for its
Sioux Citys casino license.
It has publicised a November
1 deadline for submissions
with the aim of awarding the
licence by April 18, 2013.
The unprecedented move
follows months of stalled talks
between Penn National
Gaming and Missouri River
Historical Development, who
hold the casino license.
Penn wants to build a $100m
land-based casino in
downtown Sioux City but the
non-profit partner wants to
raise its share from three per
cent of gross gaming revenue
for community projects,
delaying any progress. Penn

bought the operator of the
Sioux City licence; Argosy
Gaming Company for US2.2bn
in 2005. The license must
though stay in Sioux City.
Chairman Jeff Lamberti of
Ankeny, said: Our goal is to
get the best facility for the
people of Iowa. We expect
strong interest in that facility.
The current 22 table, 700 slot
river-boat casino generated
Gross Gaming Revenues of
US61m over the last year
attracting 913,334 visitors.
Penn has tried to block the
move to launch a new tender
by filing a petition in Polk
County District Court but
state officials have vowed to
fight any legal action.
most sophisticated casinos in Las Vegas

or Macau.
I am pleased Baha Mar has reached this
important milestone on schedule. It builds
credibility for the project and for our
country, said Mr. Christie. I congratulate
every worker that has helped Baha Mar
reach this 100-foot elevation mark, and I
am optimistic that many more Bahamians
will benefit from Baha Mar in the near
future and for generations to come.
Mr. Sarkis Izmirlian, Baha Mar Chairman
and CEO added: "I am incredibly proud
that we have reached this pivotal point in
the development of Baha Mar and am
grateful for the hard work and dedication
of everyone who has touched this project.
We've made amazing progress on and off
the construction site during the past year
and a half. This 100-foot milestone is the
visible manifestation that Baha Mar is
credible and that all promises made at the
project's beginning are being delivered.
We celebrate that the vision of Baha Mar
is a giant step closer to reality."
Reaching 100 feet in elevation, the ninth
floor level, in its largest and important
casino tower demonstrates meaningful
and sustained progress in the construction
of Baha Mar and puts the resort on pace
for its scheduled December 2014 opening.
Since its February 2011 groundbreaking,
Baha Mar has begun to rise both in The
Bahamas and in the eyes of the world's
travel elite. Early in 2012, the Baha Mar
brand began to emerge with the
introduction of a new logo, website and
brand identity. In June, Baha Mar
partnered with Harrods Estates to launch
pre-construction sales for The Residences
at Baha Mar, showcasing the Baha Mar
project in the world-renowned Harrods
department store in London. Confident of
the strong international appeal of The
Bahamas, Baha Mar also hosted
successful media and sales events
throughout Asia and the Middle East,
including in Beijing, Hong Kong,
Shanghai and Singapore.
News
NACHDEM SICH SEINE TRADITIONELLEN
Vladivostok shows blueprint
Mrkte stabilisiert haben, geht Olympic

Entertainment im Wege einer Partnerschaft
mit der lokalen italienischen GHolding an
den italienischen Markt. Die beiden
Unternehmen werden in Italien VLT-SlotCasinos einrichten und betreiben. Beide
Parteien werden je zur Hlfte das
Betreiberunternehmen The Box S.r.l.
besitzen. Das Joint Venture plant seine
ersten drei Casinos in Italien bis Ende 2013
zu erffnen, wobei OEG plant, im gleichen
Zeitraum 4,5 Mio. zu investieren.
EVOLUTION GAMING HAT

angekndigt, dass StarCasino in Italien
jetzt mit den lokalisierten Online LiveCasino-Services von Evolution an den Start
geht. StarCasino, Teil der Betsson-Gruppe,
ist mit den von Evolution gehosteten
Venezia Roulette und Ventuno Live-OnlineTables an den Start gegangen.
SANDS CHINA HAT BESTTIGT, DASS
Vladivostok is driving forward

with plans to assert its casino
resort as a viable development
Vladivostok has moved closer to its aim
of becoming one of Russias four
gambling zones with OJSC Nash Dom
Primorye, a wholly owned government
corporation of the Primorsky Territory
government of Russia, issuing a Request
for Concepts (RFC) process inviting global
investors to develop integrated resorts
with casino gaming components, at its
Integrated Entertainment Zone (IEZ).
Nash Dom Primorye announced its Notice
of Intent to issue a RFC at the Global
Gaming Expo (G2E) Asia in May 2012.
The IEZ aims to capitalise upon the
significant economic growth of Asia's
economies. The zone, located
approximately 20km from the new
Vladivostok International Airport is one of
four designated zones in Russia that will
allow legalized casino gaming activity. It
is the only zone with direct access to Asia
and is only a two-hour flight from both
Seoul and Tokyo. The master plan
includes hotels, a yacht club, retail outlets
as well as golf courses. Vladivostok is
looking to take on markets such as
Macau, Singapore, Vietnam and the
Philippines as it looks for its own slice of
Asian gaming action.
Whilst other remote zones have been
belittled by analysts as having no chance
of working, a report from Gaming Market
Advisors believes Vladivostoks Integrated
Entertainment Zone could generate Gross
Gaming Revenues of between US$2 and
$7bn when completed pitching it either
side of Singapores GGR of $5bn,
generated in 2011. Vladivostok will host
the 2012 Asia-Pacific Economic
Cooperation Summit later this September.
Any investors
interested must
register their
company details at
http://www.iezprim
orye.com to
download the RFC
documents by
September 21.
General Director of Nash Dom Primorye,

Marina Lomakina, said: "The RFC process
will streamline communication, allowing
more structured and transparent
exchanges with global investors. While
casino gaming is legal in the zone, we are
looking for concepts that focus on
tourism development. Every effort is
being made to ensure that global
investors are confident in the business
environment of Primorye. We look
forward to receiving RFC responses that
capitalize upon Vladivostoks strong
linkages with Asia.
We believe the IEZ will create a
compelling experience for Asian tourists
seeking a destination that is near, but
culturally different. We also believe that
investors will be interested in the tourism
and casino gaming potential of the IEZ,"
added Ms. Lomakina.
Montevideo casino down

but still plans to relocate
Casino Parque Hotel, one of
the leading casinos in
Uruguay and the only such
venue in Montevideo, saw
Gross Gaming Revenues fall
in 2011 by US1m whilst falling
$3m below expectations.
According to the latest budget
balance of the Administration,
the casino generated
US$14.3m in 2011, around
$1m less than in 2010. Live
gaming brought in revenues
of $3.2m whilst the slots
accounted for $12.7m.
The property has seen its
dem Unternehmen eine Verlngerung zur

Erschlieung von Land auf einem Parzelle
3 genannten Grundstck gewhrt wurde,
dass aber wegen der Verzgerung eine
Vertragsstrafe zu erwarten wre. Das Land
war fr Sands grtes Macau-Projekt fr
Kosten in Hhe von US$ 5 Mrd. vorgesehen. Der Staat hat die Frist von April 2013
auf den 17. April 2016 verlngert. Die
Arbeiten an dem neuen Ressort, das auf
den Massenmarkt und "familienorientierte"
Einrichtungen abzielt, haben noch nicht
begonnen.
GRUPO TORCELLO, EIN IN BUENOS Aires

ansssiges Planungs-, Entwicklungs- und
Investititonsunternehmen will US $ 78 Mio.
in den Bau eines Fnf-Sterne-HotelCasinos
in der Nhe des Flughafens von Mendoza,
einer der bedeutendsten Stdte in
Zentralargentinien investieren und 2015
erffnen. Das 13.000 m groe Projekt, das
im Nobel-Industriepark nrdlich von
Mendoza entwickelt werden soll, wird eine
amerikanische Hotelkette, Konferenzsle,
ein Casino und ein Shopping-Centre im
Bereich Las Heras umfassen.
LANG ERWARTETE PLNE FR DAS

erste Racino im Vereinigten Knigreich
knnten doch noch in Wolverhampton
entwickelt werden. Die Ratsherren haben
sich darauf geeignet mit dem formellen
Ausschreibungsprozess fr die "kleine"
Casino-Lizenz zu beginnen.
Wolverhampton Racecourse, das einst als
die Vorzugsoption in einer Liste von fnf
Unternehmen, die daran interessiert
waren, das Projekt im Jahre 2009 zu
entwickeln, genannt wurde, hat besttigt,
dass es im Rennen um die Lizenz dabei
sein wird. Der Standort gehrt Arena
Leisure und es wrden 280 neu Jobs
geschaffen.
DER FRANZSISCHE BETREIBER

move to new premises at the
former Park Hotel Casa de
postponed several times due
to delays with the hotel
redevelopment.
The casino cant relocate until
Hotel Casino Carrasco is up
and running. Work is
expected to be complete by
the end of the month.
Groupe Partouche betritt demnchst im

Vereinigten Knigreich den traditionellen
Casinomarkt als Betreiberkraft hinter der
"kleinen" Lizenz in Bath, einer historischen
Stadt in Somerset im Sdwesten Englands.
Global Gaming Ventures, eine Gruppe, die
Partouche umfasst, erhielt die "kleine"
Lizenz in Bath vom Bath & North East
Somerset Councils Licensing Committee fr
ihre Vorschlge fr die ehemalige
Sawclose Clinic und die Gala Bingo Hall,
Sawclose, Bath.
News
LA COMMISSIONE PER LE
scommesse ippiche e per i giochi d'az-
Spreading over Philadelphia

Pennsylvania pushes forward
with its second tender for a
casino licence in Philadelphia
VLADIVOSTOK SEMPRE PI VICINA

a diventare una delle quattro aree riservate ai giochi d'azzardo in Russia.
OJSC Nash Dom Primorye, un ente governativo del territorio russo di Primorsky,
ha emesso una Richiesta di Proposte
invitando investitori di tutto il mondo a
sviluppare resort integrati con casin,
nella propria Zona Divertimenti
Integrata.
Gambling regulators in Pennsylvania have

decided to start a new tender process for
its second casino license in Philadelphia,
saying it has waited long enough for the
Legislature to decide whether to open up
the bidding statewide and having already
revoked the licences of the stalled
Foxwoods project in 2010.
The Pennsylvania Gaming Control Board
confirmed it was now accepting
applications for the one remaining
Category 2 Slot Machine License and
Table Games Certificate. The deadline for
submission is November 15, 2012.
Chairman William Ryan noted that the
Pennsylvania General Assembly has been
considering legislation that would amend
the Gaming Act and repeal the
requirement that the licensed casino be
located only in Philadelphia.
However, since it appears that the
General Assembly will not approve such a
change in the foreseeable future, Mr.
Ryan said, the Board believes that it is in
the best interest of the people of
Pennsylvania to proceed with the
application process.
The process may take nine to 12 months
from the close of the application period
until the Board is in a position to consider
all the applications.
The Pennsylvania Race Horse
Development and Gaming Act permits the
Board to award up to five Category 2 slot
machine operator licenses, with at least
two of those being in the City of
Philadelphia. The Board awarded two
such licenses to Philadelphia applicants in
December 2006. One of the Philadelphia
awards was to HSP Gaming, which
opened the SugarHouse Casino in
September 2010.
The second award was made to
Philadelphia Entertainment &
Development Partners, which intended to
open the Foxwoods Casino Philadelphia.
That license holder, however, was unable
to construct and open that casino, and
the Board revoked the license in
December 2010. Following court appeals,
the revocation decision was upheld in
March of this year.
Mr. Ryan said the public can be assured
that the process in awarding this license
zardo dell Iowa istituir una gara d'appalto per trovare un altro operatore ed
un altro sito per il casin di Sioux City. Il
termine ultimo per la presentazione
delle domande il 1 novembre, e la
licenza verr assegnata prima del 18
aprile 2013.
I REGOLATORI DEI GIOCHI

d'azzardo della Pennsylvania hanno
"There will be a
thorough
background
investigation of all
applicants and
public vetting of all
proposed projects.
Most importantly,
this Board will
come to
Philadelphia and
listen to comments
both in support of
and against each
application."
WILLIAM RYAN,
Chairman, PGCB.
will be transparent with affected citizens

and organisations provided ample
opportunity to weigh in with comments
and concerns.
If awarded a Category 2 Slot Machine
Operator's license, the holder must pay a
$50,000,000 one-time fee to the
Commonwealth to operate up to 5,000
slot machines and an additional
$16,500,000 for a certificate that permits
the operation of up to 250 table games.
The license holder must also maintain
$1,500,000 in an account as a deposit
from which payments can be drawn to
satisfy bills from the regulatory agencies
of the Commonwealth.
IOMs seven submissions

whittled down to one
With only one expression of
interest in developing a fivestar hotel and casino on the
Isle of Man, the decision
seems to have been made.
Planning approval was granted
for the project two years ago.
With the application deadline
of January 31 being met, the
government has been in talks
with potential operators with
regards to their plans with
tenders expected to be invited
by the end of March.
Economic Development
Minister John Shimmin said:
The department would only
consider awarding the second
licence if the proposed new
development was significantly
different to the existing casino
and associated hotel. If we are
realistic, the idea of having
sufficient bed spaces filled in
the middle of winter is a
challenge any operator would

find difficult to overcome. At
this stage in the process, and
despite a requirement in the
invitations document, the
department considered that it
had insufficient information to
evaluate the seriousness,
capability, expertise or
financial soundness of the
potential developers. The next
stage in the process was to be
a full tender submission.
However, before doing so, the
department decided to invite
each party to answer a key
facts questionnaire and to
make a short presentation. At
the end of this process, only
one expression of interest
remained. The Council of
Ministers has since requested
the Department of Economic
Development to purse the
progress of the project with
the interested party to identify
its viability.
deciso di lanciare una gara d'appalto

per un secondo casin a Philadelphia.
Affermano di avere aspettato abbastanza a lungo le decisioni dei legislatori, relative all'apertura di una gara
d'appalto nazionale, e hanno gi revocato le licenze del defunto progetto
Foxwoods nel 2010.
IL GRUPPO PARTOUCHE HA
investito 6,5 milioni nell'apertura dell'ultimo Pasino, il quinto del portfolio,
nella citt balneare di Grande Motte,
sulla costa francese. Il Pasino dispone
di 200 slot machine, una sala riservata
ai fumatori, una sala giochi di oltre
1000 m, una delle pi grandi in
Francia, tre ristoranti e un teatro che
pu ospitare 1300 persone.
RESORTS WORLD CASINO NEW

York City ha fatturato quasi $ 15 milioni,
nel periodo 1-7 luglio, battendo il precedente record settimanale per entrate
derivanti da slot machine e entrate fiscali nello Stato di New York, e generando $6,5 milioni per il fondo istruzione
statale.
ASTRA GAMES HA FINALIZZATO

l'acquisto di Danoptra, portando cos le
aziende Gamestec Leisure, Bell-Fruit
Games, RLMS Sales e Mazooma
Interactive Games sotto legida del
gruppo Novomatic. Tutte e quattro le
societ manterranno la propria identit
individuale, dal momento che si tratta
dei nomi pi conosciuti e rispettati nel
settore dei giochi d'azzardo nel Regno
Unito, e manterranno i rapporti con i
propri dipendenti, come se non fosse
successo niente.
SI PENSA CHE IL MILIARDARIO DI

Taipan John Gokongwei stia conducendo trattative per il finanziamento del
progetto nelle Filippine del miliardario
giapponese e re del Pachinko, Kazuo
Okada. Si tratta di uno dei quattro gruppi a cui stata concessa una licenza
per la gestione di un casin a
Entertainment City, una propriet del
valore di $ 5 miliardi, estesa 100 ettari,
sulla sponda della baia di Manila.
News
DOPO IL CONSOLIDAMENTO DEI
Partouche open new Pasino

Partouche Groups latest
opening in France seeks to buck
the downward market trend
The Partouche Group has spent 6.5m
opening its latest Pasino, the fifth in its
portfolio, in the seaside town of le Grande
Motte on the French Riviera.
The Pasino offers 200 slot machines, a
room reserved for smokers, a games room
covering over 1,000m. sq., making it one
of the largest in France, three restaurants
and a theater with a capacity for 1,300
people. Partouche expects it to generate at
least 25m per year for a full year. The
group has also cashed in by selling its old
casino, located on the seafront, for 4m.
Whilst the opening of Grande Motte
Pasino took place in mid-July, the official
inauguration will take place on September
20. Fabrice Pair, Chief Executive
highlighted that the Pasino was a family
entertainment complex. It even has a play
area for children. He predicts a doubling
in the activity of the old casino which
hosted 500 players per day.
The fifth Pasino follows successful
launches in Aix En Provence, Le Havre,
Djerba, St Amand-Les Eux. The opening
comes though as Partouche struggles to
L'AZIENDA EVOLUTION GAMING HA

annunciato che StarCasino adesso
operativo in Italia, con i servizi online
Live Casino della Evolution. StarCasino,
parte del gruppo Betsson, ha lanciato la
Roulette Venezia, di Evolution, e i tavoli
da gioco online Ventuno.
LA SOCIET SANDS CHINA HA

The Pasino offers
200 slot machines,
a room reserved
for smokers, a
games room
covering over
1,000m. sq.,
making it one of the
largest in France.
deal with the downturn in the economy,

posting a decline of nearly two per cent
for the first half of 2012, down to 335m.
Despite good control of costs, trading
profit slumped to 5.1m, down nearly
20m. Operating profit was down 22.5 per
cent. Groupe Partouche said: The casino
operating sector is currently suffering
from a lack of visibility, which has been
increased due to the underperformance
experienced since February 2012. If the
continued slowdown of activity continues,
the group will record achievements in
gross gaming revenue and EBITDA lower
than those in the business plan and then
revise this predictive framework."
Merkur sun shines Resorts World smashes

across Bratislava New York revenue record
Merkur Gaming has opened a new Video
Lottery Terminal venue in the Slovakian
capital city of Bratislava. The new Merkur
Herna joins the four Merkur Hernas in
Bratislava and another four in Nitra, Skalica,
Trencin and Zilina. The arcade in the
Devinska Nova Ves district is equipped with
18 video lottery terminals (VLTs), six AWPs
and a Merkur Roulette, offering diversified
high-end gaming over 400sq.m. The new
arcade has a large shopping centre in
close proximity and numerous parking
spaces. Rolf Falke, spokesman of the
management team at Merkur International,
said: The new Merkur Casino has a stylish
atmosphere, the latest products and
premium service from well trained staff.
The VLT systems have been supplied
amongst others by Merkur Gaming (MLT), a
subsidiary of the Gauselmann Group. VLTs
are connected to a central server providing
direct supervision for the Finance Ministry.
Resorts World Casino New

York City generated nearly
$15m from July 1 to July 7
smashing the previous weekly
record for gross slot gaming
revenue and tax-generation by
a gaming property in the State
of New York, whilst sending
$6.5m to the states education
fund.
Resorts World New York
generated GGR of $14.9m in
just one week, outdoing the
casinos previous high of
$14.4m in February and
setting a state record in the
process. During the same one
week, Resorts World sent
more than $10m to education,
the horse racing industry and
other state entities.
Michael Speller, President of
Resorts World Casino New
propri mercati tradizionali, l'azienda

Olympic Entertainment sta per entrare
sul mercato italiano, grazie a un partenariato con l'azienda italiana GHolding.
Le due societ gestiranno sale di medie
dimensioni per video lotterie in Italia.
Entrambe le aziende saranno proprietarie della met della societ Box Srl,
che gestisce le operazioni. Si progetta di
creare una joint venture per l'apertura
dei primi tre casin in Italia, entro la fine
del 2013, e l'azienda OEG intende investire 4,5 milioni nello stesso periodo.
York City, said: The recordbreaking revenue that Resorts

World has generated to
support the education of New
Yorks students, and the more
than 3,000 jobs we have
created for hard-working New
Yorkers is proof positive that
our partnership with New
York State is working.
However, we can still do
more. We will look to pursue
additional opportunities in the
future to generate even more
revenue for the state and
create thousands of more jobs
for New Yorkers.
In less than eight and a half
months of operation, Resorts
World Casino New York City
has sent more than $311m in
taxes to the state, including
more than $198m earmarked
for education.
confermato di avere ottenuto la concessione di una proroga per la costruzione

su un terreno chiamato Parcel 3, ma
ritiene di dover pagare una penale per
questo ritardo. Il terreno destinato al
pi grande progetto di Sands a Macao,
del costo di $ 5 miliardi. Il governo ha differito la scadenza, da aprile 2013 al 17
aprile 2016. I lavori non sono ancora
iniziati su questo resort, che destinato
al mercato di massa e comprende strutture ricreative per tutta la famiglia.
GRUPO TORCELLO, UNA SOCIET DI

design, sviluppo e investimenti, con sede
a Buenos Aires, investir $ 78 milioni
nella costruzione di un hotel-casin a
cinque stelle, nei pressi dell'aeroporto di
Mendoza, una delle citt principali del
centro dell'Argentina. L'apertura prevista nel 2015. Il centro, esteso 13.000
m, sar costruito nella zona industriale
Nobel, a nord di Mendoza. Ospiter una
catena di alberghi americana, sale da
conferenza, un auditorium, un casin ed
un centro commerciale, nella regione di
Las Heras.
I TANTO ATTESI PROGETTI PER IL

primo racino nel Regno Unito potrebbero realizzarsi a Wolverhampton. I consiglieri comunali hanno deciso di indire
una gara d'appalto per la concessione
di una licenza per un piccolo casin.
Lazienda Wolverhampton Racecourse,
che rappresenta l'opzione preferita tra le
cinque aziende interessate al progetto
nel 2009, ha confermato che parteciper
alla gara d'appalto. Il centro, di propriet
della societ Arena Leisure, porterebbe
alla creazione di 280 posti di lavoro.
IL GRUPPO FRANCESE PARTOUCHE

intende entrare nel mercato dei casin
nel Regno Unito, gestendo un piccolo
casin a Bath, un'antica citt nella contea del Somerset, nel sud-ovest
dell'Inghilterra. Global Gaming Ventures,
un gruppo commerciale che comprende
anche Partouche, ha ottenuto una concessione per la gestione di un piccolo
casin a Bath, dal comitato per le licenze
dell East Somerset. Le proposte erano
relative alla ristrutturazione della
Sawclose Clinic e della sala da bingo
Gala, nel quartiere di Sawclose, a Bath.
News
LA COMMISSION DES COURSES ET DES
Astra secures Danoptra deal

Astra Games completes the
purchase of Danoptra, including
Bell Fruit Games and Gamestec
VLADIVOSTOK SEST RAPPROCHE DE

son but de devenir lune des quatre zones
de jeux dargent de Russie, avec la socit
par action ouverte Nash Dom Primorye,
une corporation gouvernementale entirement dtenue par le Gouvernement du
Territoire de Primorsky en Russie, mettant
une Demande de Concepts (DdC) invitant
les investisseurs du monde entier
dvelopper des complexes intgrs composs de jeux de casino, dans sa Zone
de divertissement intgre (Integrated
Entertainment Zone - IEZ).
Astra Games has now completed the

purchase of Danoptra bringing Gamestec
Leisure, Bell-Fruit Games, RLMS Sales
and Mazooma Interactive Games under
the overall umbrella of the Novomatic
Group. Each of the four acquired
companies will maintain their individual
identities, being some of the most
respected and iconic names in the UK
gaming industry, and will conduct
themselves with their existing staff and in
a business as normal manner.
The Astra UK Gaming Group will be
managed by a five man Board of
Directors. Zane Mersich, Managing
Director of Astra Games since 2008, will
become the Groups CEO and will be
joined by John Austin, Managing Director,
Bell-Fruit Games, Chris Butler, Managing
Director of Gamestec, Neil Paramore, CFO
and Paul Terroni, who moves from
Danoptra to take up the role of Business
Development Director in the new entity.
Now backed by the huge resources of the
Novomatic Group a Technology
Committee covering all aspects of the
Astra UK Gaming Group will be
established. To be chaired by Astras
Game Design Director and Board member
Andy Dinning, this committee will be
responsible for directing new innovations
in both analogue and digital gaming
products and creating an overall policy of
strategic research and development across
all companies within the group.
Zane Mersich, Managing Director of Astra
Games, said: All of us involved in the
process of bringing together Astra and
Danoptra understand the importance for
the wider UK gaming industry, as well as
just the parties directly involved, of a deal
that will now safeguard iconic industry
names and the employment that they
provide. We look forward now with great
confidence and in the belief that the
group of companies that we have created
under the Astra banner will, from the
outset, play a leading role in the
development of the UK gaming industry.
Dr. Franz Wohlfahrt, CEO Novomatic AG
added: "Following the take-over of Astra
Games in 2004 and Empire Games in 2011
this major acquisition in the UK brings to
our group a true domestic market in the
gaming industrys home country. We are
convinced that the synergies generated
through the cooperation of the various
companies will not only secure jobs but
Jeux de lIowa est sur le point de lancer un

appel doffres afin de trouver un lieu et un
oprateur de remplacement pour sa
licence de casino Sioux City. Lchance
prvue de dpt des candidatures est le
1er novembre, en vue daccorder la
licence dici au 18 avril 2013.
LES AUTORITS CHARGES DE LA
Gamestec
Managing Director,
CHRIS BUTLER and
Astra UK Gaming
Group Managing
Director, ZANE
MERSICH.
For all the four
companies
involved, this deal
will enable them to
progress their
business objectives,
and turn them into
reality. I look
forward with
extreme confidence
that the enlarged
group will now be
able to invest and
grow their market
sectors with the
added benefit that
being part of the
Novomatic Group
will bring.
PAUL TERRONI,
Business
Development
Director of the Astra
UK Gaming Group.
will also provide important impetus for

our global growth as a group as well as
for our business strategy that is
traditionally based on the duality of
business activities as a producer and as
an operator."
Bell-Fruit Games Managing Director, John
Austin, said of the deal: This is great
news for BFG, its staff, customers and the
industry it serves. Being part of
Novomatic, a globally leading group in
the gaming machine market, provides us
with the benefits of an owner who
understand the issues around this
particular market and is able to provide
the investment we very much need to
take us forward with new developments
and emerging technologies as well as
offering synergy with their products and
technologies. I have said on numerous
occasions in the past that ownership of
any business in the design and
manufacture of gambling machines is
infinitely better in the hands of major
players in the global market than banks
or PLCs who know little about the market
and its needs.
Gamestecs Managing Director, Chris
Butler underlined the importance of the
companys new position within the Astra
UK Gaming Group. He said: Gamestec
have had the benefit of a close working
relationship with Astra and the
Novomatic group of companies for nearly
two years now. I have personally found
both teams to have worked well and
closely to deliver the innovation that we
now refer to as iPub. It has been a
fantastic project that has now started to
deliver results; on the premise of
maximising the potential of new and
existing customers in pubs. This is only
the start! With our new situation and
with the benefit of sustained investment,
we have only scratched the surface of our
future potential.
rglementation des jeux dargent en

Pennsylvanie ont dcid de lancer un
nouvel appel doffres pour leur deuxime
licence de casino Philadelphie, disant
avoir attendu assez longtemps pour que
la Lgislature dcide douvrir ou non lappel doffres lchelle de lEtat et ayant
dj rvoqu les licences du projet
Foxwoods retard en 2010.
LE GROUPE PARTOUCHE A DPENS

6,5 millions deuros dans louverture de
son dernier Pasino, le cinquime de son
portefeuille, dans la ville ctire de la
Grande-Motte sur la Cte dAzur. Le
Pasino compte 200 machines sous, une
salle rserve aux fumeurs, une salle de
jeux de plus de 1 000 m, ce qui en fait
lune des plus grandes de France, trois
restaurants et un thtre pouvant accueillir 1 300 personnes.
RESORTS WORLD CASINO NEW YORK

City a gnr prs de 15 millions de dollars entre le 1er et le 7 juillet, crasant le
prcdent record hebdomadaire en termes de recettes brutes de jeux de
machines sous et fiscales par une proprit de jeux dans lEtat de New York, tout
en reversant 6,5 millions de dollars au
fonds dducation de lEtat.
ASTRA GAMES A DSORMAIS FINALIS

lachat de Danoptra, mettant Gamestec
Leisure, Bell-Fruit Games, RLMS Sales et
Mazooma Interactive Games sous lombrelle globale du Groupe Novomatic.
Chacune des quatre socits acquises
gardera son identit propre, possdant
certains des noms les plus respects et
les plus emblmatiques de lindustrie britannique du jeu, et poursuivra ses activits
normalement avec son personnel existant.
LE MILLIARDAIRE TAPAN JOHN

Gokongwei serait apparemment en cours
de discussion concernant le prt de ses
atouts financiers en faveur du projet aux
Philippines du milliardaire japonais et roi
du Pachinko, Kazuo Okada, dont le
groupe est lun des quatre stre vu
accorder une licence pour lexploitation
dun casino dans Entertainment City (la
Ville du divertissement) , une proprit de
100 hectares et dune valeur de 5 milliards
de dollars sur la rive de la Baie de
Manille.
News
AYANT VU SES MARCHS
Estoril-Sol slams high taxes

More redundancies at Estoril-Sol
as the casino blames taxes for
latest round of painful job cuts
Estoril-Sol has blamed the high taxes
imposed by the Portuguese government
for 38 new layoffs, the second wave of
mass redundancies issued in the last two
years. Mario Assis Ferreira, President of
Estoril-Sol said governments should
recognise the importance of the casino
sector and look to better protect it, as it
helps finance over 70 per cent of tourism
in the country. He said: The taxes
charged to Portuguese casinos are
amongst the highest in the world.
He highlighted the Estoril-Sol is taxed at
62 per cent of its GGR. With the
economic crisis and falling revenues from
the recession he said it was very difficult
to keep companies going adding that the
financial stability of the casino was
absolutely necessary if the situation
regarding staff levels was also to remain
stable. It is deeply painful, but until the
government takes key decisions regarding
the casinos in Portugal and on their
contribution to national tourism, we have
no other solution than to make cut
backs, he explained.
EVOLUTION GAMING A ANNONC QUE

StarCasino tait dsormais ouvert en Italie,
avec les services localiss de casino en
direct en ligne dEvolution. StarCasino,
faisant partie du Groupe Betsson, sest initialement lanc avec les tables de jeu en
direct en ligne Ventuno et Venezia Roulette
hberges par Evolution.
SANDS CHINA A CONFIRM AVOIR

In January 2010 the
operator announced
113 collective
dismissals. This
move was
subsequently
expanded to include
112 people, plus
another 17 who
were individual
dismissals. Workers
moved forward with
an injunction to
challenge the
decision, which was
rejected.
Lisbon, Estoril and Povoa, confirmed to

the Ministry of Economy and
Employment at the end of July that the 38
redundancies would be made from
positions across its Food & Beverage,
Gaming and General Directorate of
Operations sectors through a collective
redundancy. It will cost 1.8m. Workers
at the Estoril casino said they will contest
the lay-offs and consider legal action
challenging the decision. Two years ago
there was a collective dismissal and the
company continues to insist on reducing
the expenditure at the expense of the
workers, said employment union Nuno
Benodis.
Estoril-Sol, which operates casinos in
Castilla y Len hopeful of

Genting finds new leaving Boecillo suburb
platform to market
Genting in the UK has come up with a
unique marketing method in Sheffield
where it has sponsored one of the Yorkshire
citys SuperTrams and filled it with
entertainers to advertise the fact that a
Genting Club will soon be opening. The
tram, simply called the Genting Tram, is
convincing passengers to put down their
newspapers and books, and turn off their
mp3 players and listen to performances of
music, comedy and magic tricks instead on
the service running throughout the city. Kath
Barton, the Genting Clubs general
manager, described the tram as a pop-up
entertainment venue for the people of
Sheffield to enjoy for no more than the cost
of a tram ticket. Passengers on the tram are
also given the chance to win prizes and
tickets for the clubs VIP opening night. The
Genting Club will be opening in the city on
September 28, offering a casino, two
restaurants and a lounge bar.
traditionnels se stabiliser, Olympic

Entertainment pntre sur le march italien via un partenariat avec la socit italienne locale GHolding. Les deux socits
sinstalleront ensemble et exploiteront
conjointement des machines de VLT de
taille moyenne en Italie. Les deux parties
possderont la moiti de la socit
oprante The Box S.r.l. La coentreprise
prvoit douvrir ses trois premiers casinos
en Italie dici la fin de 2013, OEG prvoyant dinvestir 4,5 millions deuros au cours
de la mme priode.
The somewhat turbulent

process of relocating the
Casino of Castilla y Len from
Boecillo, a suburb of
Valladolid to the city center of
Valladolid could be heading for
calmer waters if new
regulation is adopted aiming to
ease the movement of such
licences.
Proposed laws will allow
transfers within the same or
different municipality,
provided that it is within the
same province and regardless
of the population of the town,
which was previously limited
to less than 300,000
inhabitants.
The intention of the casinos
owners to move the licence to
Valladolid from its current
location in the Palace of the
Guzmanes of Boecillo, a late
19th Century neoclasscial
building, began in 2008.

However the Teatro Lope de
Vega, a theatre in the
Valladolid Province protested
against the relocation as the
casino had a theatre and a
conference center as part of its
entertainment package. The
casino group then looked at
relocating to a hotel and then
to a former cinema, with the
latter still being very much on
the cards.
Two years ago an agreement
was signed with the owners of
the Roxy cinema, including
film producer and President of
the Atletico Madrid, Enrique
Cerezo, for the rental of the
building.
The group behind the Castilla
y Len casino said they would
wait patiently to see if the new
laws were introduced and then
act accordingly.
reu une extension pour dvelopper son

terrain sur une parcelle du nom de Parcel
3, mais a dclar sattendre devoir
payer une pnalit de retard. Le terrain a
t rserv pour le plus grand projet de
Sands Macau ce jour, dont le cot
slve 5 milliards de dollars. Le gouvernement a tendu le dlai davril 2013
au 17 avril 2016. Le travail na pas encore
commenc sur le nouveau complexe, qui
ciblera le march de masse et inclura des
installations familiales.
GRUPO TORCELLO, UNE SOCIT DE

conception, de dveloppement et dinvestissement base Buenos Aires, sapprte dpenser 78 millions de dollars
dans la construction dun htel-casino
cinq toiles prs de laroport de
Mendoza, lune des plus grandes villes du
centre de lArgentine, avec une ouverture
prvue pour 2015. Ce projet de 13 000 m,
qui sera dvelopp dans le parc industriel
Nobel au nord de Mendoza, hbergera
une chane htelire amricaine, des
salles de confrence, un auditorium, un
casino et un centre commercial dans la
rgion de Las Heras.
LES PLANS TRS ATTENDUS DU

premier racino au Royaume-Uni doivent
encore tre dvelopps
Wolverhampton, des conseillers ayant
convenu de lancer le processus dappel
doffres officiel pour la licence de son
petit casino. Wolverhampton
Racecourse, autrefois valid comme le
choix prfr parmi une liste de cinq
socits enclines dvelopper le projet
en 2009, a confirm quil serait dans la
course pour lobtention de la licence.
Possd par Arena Leisure, le lieu crerait
280 emplois.
LE GROUPE PARTOUCHE, OPRATEUR

franais, sapprte pntrer le march
des casinos physiques au Royaume-Uni
en tant que force motrice de la petite
licence Bath, ville historique du Somerset
dans le Sud-Ouest de lAngleterre. Global
Gaming Ventures, un groupe compos de
Partouche, sest vu accorder la petite
licence Bath par le Comit doctroi de
licences du Conseil du Nord-Est du
Somerset et de Bath pour ses propositions
lancien Sawclose Clinic and Gala Bingo
Hall, Sawclose, dans la ville de Bath.
News
BERTIL KNUTSSON,
Extra bite for Tiger Resorts

Kazuo Okadas Tiger Resorts in
the Philippines is to be
bolstered by Taipan billionaire
Taipan billionaire John Gokongwei is
believed to be in discussions over lending
his financial muscle to the Philippines
project of Japanese billionaire and
Pachinko King, Kazuo Okada, one of four
groups given a license to operate a casino
in the $5bn Entertainment City, a 100hectare property on the edge of Manila
Bay.
Mr. Gokongwei, listed at number four on
the Forbes list of richest Filipinos with an
estimated net worth of $3.25bn, is
believed to have proposed that his
property division, Robinson Land
Corporation, operate the gaming and
retail side of Okadas $2bn project.
Tiger Resorts will stretch across 45
hectares, making it the largest of the four
licensees in Entertainment City.
Mr. Okada, began construction on it in
late January this year with 2,000 guest
rooms in three hotels expected to debut in
the first half of 2014.
Following his well-publicised fall out with
Las Vegas developer Steve Wynn, Mr
Okada said: My dream is to create the
best casino in the world here in the
1,600 slots set for

Lake Charles site
Ameristar Casinos has completed the
purchase of Creative Casinos of Louisiana
for US$32.5m, allowing it to develop
Ameristar Casino Resort Spa Lake Charles,
which will include a casino with around
1,600 slots and 60 table games. Ameristar
expects to complete the project in the third
quarter of 2014, which will include a hotel
with 700 guest rooms, a variety of food and
beverage outlets, an 18-hole golf course, a
tennis club, swimming pools, a spa and
other resort amenities. Gordon Kanofsky,
CEO, said: We're excited about the growth
this opportunity will bring to our company,
and for the thousands of construction and
permanent jobs we will create in Lake
Charles. In just two years, Ameristar Casino
Resort Spa Lake Charles will begin serving
southwestern Louisiana and southeastern
Texas, including the Houston area."
Philippines operator
and regulator,
PAGCOR, has
stipulated that all
four licensees must
invest $1bn in each
integrated resort
develop at least a
footprint of
250,000sq.m. and
build 800 hotel
rooms.
Philippines, he said. This is why Im

focusing on Philippine gaming; to make it
the best in the world and to beat Wynn
Resorts.
The regions big hitters are certainly
getting involved in Entertainment City.
Mr. Gokongwei, who made his fortune
through hotel resorts, shopping malls and
budget airlines, will be joined in the
project by another Filipino billionaire,
Andrew Tan, whose property division
would oversee the land development part
of Mr. Okadas project.
Macau operator Melco Crown recently
partnered with Belle Group to take part in
Belle Grande, an integrated gaming
complex, which is being built on six
hectares of land at the Aseana Business
Park in Paraaque City.
SkyCity considering VIP

Hamilton hotel project
SkyCity is to announce
whether it is building
Hamiltons first five-star hotel
on the top floors in a months
time, as it looks to better
reposition its offering to attract
high-rollers.
The operator has been given
planning permission to build a
three-level, 135-suite hotel
with a pool, gymnasium and
sauna facility, doubling the
floor space of the property and
adding more than 9,000 sq. m.
to its footprint and almost 15m
in height.
Chief financial officer James
Burrell said SkyCity would
wait for the release of the
company's financial results on
August 15. "We will update
the market on the status of

potential projects at that
point, he said.
The plan is to build a five-star
hotel with the top mezzanine
level reserved for SkyCity's
VIP customers with room sizes
including eight two-level,
84sq.m. premiere suites. A
grand atrium will also rise up
through the hotel from the
fourth floor.
former TCSJohnHuxley
owner, has died aged
80 in Gothenburg,
Sweden. Company
officials described Mr.
Knutsson as an
inspiring leader, who
became one of the gaming industrys
most influential characters in a career
spanning more than 50 years.
The introduction of the revolutionary
Chipper Champ in 1979 changed the
face of casino gaming forever. Earlier
this year, he received the Outstanding
Contribution Award at the 5th
International Gaming Awards, in
recognition of his influence and
contribution to the gaming industry.
Michael Knutsson, Director at
TCSJohnHuxley, said: Bertil was not just
a father, he was my best friend and
confidant. The values he instilled in his
three sons transcends all aspects of life;
integrity, honesty and compassion.
For those of us who were fortunate
enough to know and work with Bertil we
have lost a dear friend and mentor.
Bertil leaves behind enduring legacies
and his spirit will be forever with the
company. The gaming industry will miss
him dearly, and I have lost a father,
said Tristan Sjberg, Executive Chairman
of TCSJohnHuxley.
A true visionary who introduced leisure
casinos to Sweden in 1958, he also
signed one of the first foreign company
controlled joint ventures in the former
Soviet Union in the late 1980s. Mr.
Knutsson also broke new ground in
bringing online sports-betting and poker
to the Nordic markets through a joint
venture with Ladbrokes.
He became a major shareholder in
online gaming providers Betsson and
Net Entertainment. His zest for life and
varied interests led him to become
involved in many industries, such as
bingo in Africa, renewable energy and
IT security, and he left his mark on them
all.
In addition to his business interests, he
was an accomplished boxing referee
who umpired Championship bouts all
across Europe; he subsequently turned
his enthusiasm to organising boxing
galas together with his childhood friend
Ingemar Johansson, the former World
Heavyweight Champion of the world
and was Chairman of the Swedish
Boxing Federation 1985 to 89.
A keen follower of sports in general he
also brought World Championship
Tennis (WCT) to Sweden and Harlem
Globetrotters to Scandinavia in the
1970s. His love for harness racing will
live on through the establishment of
Knutsson Trotting AB, a venture that has
produced top class racing horses such
as Sebastian K, the winner of King
Gustav Vs trophy in 2010.
News
TOPJACK GAMES HAS SIGNED WHITE
OEG enters Italy VLT market

Baltic giant Olympic is to enter
Italys VLT market just as its
domestic markets start to rally
Having seen its traditional markets
stabilise, Olympic Entertainment is
entering the Italian market through a
partnership with local Italian company
GHolding.
The two companies will jointly set up and
operate medium-sized VLT slot casinos in
Italy. Both parties will own half of the
operating company The Box S.r.l. The
joint venture plans to open its first three
casinos in Italy by the end of 2013, with
OEG planning to invest 4.5m during the
same period.
This is a major challenge for us, being
the first time that Olympic EG will be
offering modern casino entertainment in
Western Europe, and particularly on the
strictly regulated Italian market, said Mr.
Armin Karu, Chairman of the Board of
OEG, adding that involving an
experienced partner in Italy was a
significant and strategic decision. Listing
success factors for the new market, Mr.
Karu said: The key is to combine the
experience of both partners, the local
market knowledge of GHolding and
strong capitalisation of OEG, ensuring
sufficiently rapid growth, as necessary.
The first three casinos of between 50 and
70 VLT slots are planned to be opened in
the Northern Italy by the end of 2013 at
the latest. This format is very similar to
the current gaming halls of Olympic
Casino and we hope to successfully
implement the same concept also in
Italy, added Madis Jger, CEO of OEG,
adding that it would almost be a pilot
project. In the first phase we are talking
about three gaming locations with a total
of a couple of hundred VLT slots, but the
potential is much higher, explained Mr.
Jger.
Italy has only four so-called classic
casinos, all of them in municipal
ownership. There are a total of 56,500
VLT slot licenses issued for the term of 10
years. The largest concessionaire is
Lottomatica, a leading operator in the
lottery sector that has a license for 10,000
VLT slots and will also be leasing the
license and VLT slots to The Box S.r.l.
Since 2006, GHolding has been operating
small VLT game rooms under the La
Casa del Gioco (The House of Games)
name with up to 200 sq. m. of floor
space. All in all, the company manages 73
In the first phase

we are talking
about three
gaming locations
with a total of a
couple of hundred
VLT slots, but the
potential is much
higher.
MADIS JGER,
CEO, OEG
gaming locations, of which 15 belong to

GHolding and the remaining 58 are
affiliate contracts. Were very proud of
this opportunity of joint venture with
such an experienced partner as Olympic
Casino," said CEO of GHolding, Andrea
Gasparri.
With more than 2,200 employees,
Olympic operates in Estonia, Latvia,
Lithuania, Poland, Slovakia and Belarus.
SPIELO to boost player

experience in Alberta
SPIELO International has been
selected by the Alberta
Gaming and Liquor
Commission (AGLC) in
Canada to work toward a
Player Experience solution
through SPIELO Internationals
Value-Added Player Services
Manager Application for its
Intelligen video lottery
terminal (VLT) central system.
The solution was selected as
part of a competitive
procurement process.
Were pleased to have the
opportunity to work with
AGLC to enhance the
functionality of their Intelligen
Central System with our Player
Experience solution. Our goal
is to provide AGLC with future
capabilities for a two-way
communication conduit
between the operator and the
player, and significantly
enhance the programs
entertainment value, said
SPIELO International President
and CEO Walter Bugno.
SPIELO Internationals
ground-breaking openstandards-based technology
for distributed gaming

customers means that this
solution could eventually be
available from every gaming
machine in AGLCs VLT
program, so that all Alberta
players can enjoy a more
customised and personalised
gaming experience.
Because the Player Experience
solution is based on industry
open standard protocols and is
designed to operate using the
Game to System (G2S)
protocol, it can be integrated
with any G2S compliant VLT
acquired by AGLC from any
manufacturer.
SPIELO International signed a
five-year contract with AGLC
to provide the Intelligen
Central System following a
separate competitive
procurement process in July
last year. In December 2011,
SPIELO International also
announced that AGLC had
selected SPIELO
International's Distributed
Game Management
application for the Intelligen
Central System.
label deal number four, secured in just

four weeks after becoming the first
company in the world to offer operators
licensed and insured jackpot games.
In a unique arrangement, insured via
Lloyds of London, Topjack Games is
offering a unique formula applied to
instant lotto, slots, scratch cards, bingo,
video poker, blackjack, roulette and keno.
The chance to offer players a million
dollar prize with no risk and no need for
liquidity is proving a big hit. To date,
Topjack Games have secured deals with
Orient Play, Myesyats, Eseguire, and the
new El Penguini Games. There are many
more to follow according to the company.
The Topjack Games product is ground
breaking, said El Penguini Chief Anna
Babola. Their instant win lottery and
mega jackpot casino games will help us
acquire, convert, and retain players.
Never before have players had so many
jackpot choices. Topjack founder Nick
Lynes added: Its surpassed our
expectations. Clearly, the pre-launch buzz
really helped.
TIVOLI A/S, OWNER OF THE TIVOLI

Gardens in Copenhagen, has expanded
its operations of over 450 slots and
gaming arcade machines and launched
online with TivoliCasino.dk.
Already a leading tourist destination, Tivoli
holds the second ever land-based casino
license awarded in Copenhagen and
was recently awarded a license for
operating online in Denmark. They have
now gone live with TivoliCasino.dk.
QuickFire, powered by Microgaming,
stood out as an online casino games
supplier thanks to its broad portfolio of
games, coupled with ease of integration.
TivoliCasino.dk hopes to use QuickFires
already well-established presence in the
Scandinavian market to build on the
companys unique position in Denmark.
Lars Dam-Johnsen, Head of Gaming at
Tivoli Casino, says: QuickFire was the
natural choice for an operator entering
the recently regulated Danish market like
ourselves. With its ample experience in
other Scandinavian markets and its everincreasing portfolio of games, we are
confident that QuickFire, powered by
Microgaming, will attract many new
players to TivoliCasino.dk and will
continue to satisfy them into the future.
Ashley Sandyford-Sykes, QuickFire
spokesperson, said: Were thrilled that
TivoliCasino.dk has chosen QuickFire for
its launch into the Danish online market.
QuickFire, powered by Microgaming. It is
the perfect choice for a brand as wellestablished and respected as Tivoli, and
after the first two weeks live, our gaming
content is already proving to be popular
with Danish players as it has elsewhere
in Europe.
News
Peru casinos integrate DRGT

Over 50 casinos in Peru have
committed to install DRGT SiP
systems for their operations
ASIA ENTERTAINMENT AND RESOURCES
Over 50 Peruvian casinos have already

signed up to use slot systems from DRGT
powered by SiP solutions. The new
requirements for connecting all slots to a
system in Peru has enabled the Peruvian
market to implement the latest and most
innovative systems solutions with DRGT
playing a central role.
Jurgen De Munck, CEO and co-founder of
DRGT, said: As an independent
company, each of the casinos that have
signed up with us have done so having
considered the options in the marketplace
and chosen us as being the best. They
have not chosen us because they belong
to the same group of companies and so
are forced into taking a particular option
or because of combined machine-system
deals that obligate the operator to take
slots that are not even performing in this
market.
StarCasino goes
live with Evolution
Evolution Gaming has announced that
StarCasino has now gone live in Italy with
Evolutions localised online Live Casino
services. StarCasino, part of the Betsson
Group, has launched initially with the
Evolution-hosted Venezia Roulette and
Ventuno live online tables. Venezia
Roulette is an opulent online Roulette room
designed in the Italian style, while Ventuno
is a variant of Evolutions Live Blackjack,
customised for Italian customers.
This will be followed by the introduction of
a dedicated Live Blackjack table, which will
give StarCasino virtually limitless
customisation and branding options.
Commenting on StarCasinos Italian Live
Casino strategy Fabio Bufalini, General
Manager, Italy of Betsson Group, said:
Betsson Group has already achieved
international success with Evolution Live
Casino. In Italy we were also aware of
Evolutions localised solutions and their
dedicated tables, which we see as the
way forward in this market. Evolution was
therefore the natural choice as
StarCasinos Live Casino partner for Italy.
DRGTs GEORG
STEINER and
JURGEN DE
MUNCK.
Our systems are
completely flexible,
and moreover can
be connected to all
slot machines,
from the oldest to
the newest.
JURGEN DE
MUNCK.
CEO and cofounder, DRGT.
The DRGT structure is already firmly in

place in Peru with a local subsidiary. The
team consists of over 10 highly qualified
staff and is set to grow. The swift and
decisive move to create DRGT Peru sent
out a clear signal to local operators, that
they can benefit from all DRGT has to
offer with a local support team.
Mr. De Munck added: Were playing a
defining role in bringing the most
beneficial systems solutions to Peruvian
operators. DRGT Peru will enable
operators to place their trust in us, as
systems are a long-term solution and
operators rightly see us as a long-term
partner. As the market grows, our
customers have the options to define and
manage their machines to make optimal
use of the opportunities, from accounting
to jackpots, player tracking and ticketing
or cashless to name just a few.
Bally goes mobile with

H5G games agreement
Bally Technologies has entered
into an agreement that will
publish a substantial number
of new H5G games under the
Bally brand for the worldwide
land-based, mobile, and online
business-to-business casino
gaming markets. The multiyear agreement includes the
creation and development of a
variety of unique games for
Bally Technologies.
Jean Venneman, Vice
President of Product
Management and Licensing at
Bally Technologies, said:
Were excited to partner with
a game creator that has such a
world-class track record of
developing high-performing
and engaging game content.
We look forward to leveraging

H5Gs newest game content to
help casino operators across
the world drive revenues and
delight players.
Ramesh Srinivasan, Ballys
President and COO, added:
The partnership with H5G
reflects our commitment to
delivering best-of-breed, crossplatform game content to our
customers. This promise is
reflected in the more than 25
game studios we have
established across the globe,
augmented by relationships
with proven game developers
like H5G that enable us to
deliver a diverse array of
creative, interactive, and
exciting game content.
has bought Bao Li Gaming Promotion, a

Macau-based VIP room gaming promoter
that currently operates one room with five
tables at City of Dreams Macau, a Melco
Crown property for US$15m.
Additionally, if BLGPs Rolling Chip Turnover
is at least US$2.5bn in each of the next
three full years, its shareholders will receive
three additional purchase consideration
instalments of US$13m and 625,000
ordinary shares of AERL.
The City of Dreams Casino offers both the
fixed commission and the revenue sharing
remuneration model, and this VIP room will
operate under the revenue sharing model.
AERL will be able to expand its existing
agents network. It will now have 34 tables
in four VIP rooms. One VIP gaming room is
located at the top-tier 5-star hotel, the Star
World Hotel & Casino in downtown
Macau, and another is located in the
luxury 5-star hotel, the Galaxy Macau
Resort in Cotai, each of which is operated
by Galaxy Casino. The third VIP gaming
room is located at the Venetian MacaoResort-Hotel in Cotai.
AERL Chairman La, said: We are pleased
to have the opportunity to add BLGP to the
Asia Entertainment family. In addition to our
current presence at the Galaxy and Las
Vegas Sands casinos, this acquisition will
allow us to expand our presence with
another license holder (Melco Crown) in
the Macau VIP gaming market, and with
five more tables, further mitigate volatility
from the revenue sharing model which
becomes effective for all our VIP rooms on
September 1, and ultimately provide our
shareholders with long-term value.
DEQ SYSTEMS HAS BEEN DECLARED AS

an authorised vendor of the Socit des
casinos du Qubec, a subsidiary of LotoQubec. The vendor authorisation granted
to DEQ enables the company to directly
commercialise its breadth of products in
the Quebec province. DEQ was already
granted similar authorisations in other
provinces in Canada including British
Colombia and Manitoba. DEQ has
currently more than 180 products in over
30 casinos in Canada.
Earle Hall, President and CEO of DEQ, said:
We are very proud that we are now
licensed to do business in Quebec.
Quebec is our home base and where we
have founded and built this fine company.
We are very excited to the possibilities of
deploying our world renowned products
that are performing in Las Vegas, Macau
and all around the world in the very place
that they were developed.
News
Dongle or no dongle
Bell-Fruit Games is seeking to change the
UK marketplace with a new commercial
model that puts an end to sale or return
Bell-Fruit Games Managing Director John Austin has
written to customers giving notice of changes to the
commercial model which have been taken in order to
ensure the companys ongoing investment in the
development and supply of top-performing Category C
games including the award winning Deal or No Deal
series which has registered a total of over 40,000 sales
following the launch of the first DoND model in 2006.
From October 2012 Bell-Fruit Games is introducing a
dongle technology, similar to that used by SWP
developers, whereby the game software will be enabled
via a resin encapsulated (potted) piece of hardware (the
dongle), within which a finite expiry date is set. The
dongles plug into a receptacle device inside the
machine, which is connected to the main MPU. The
dongle expiry will occur on the first anniversary of the
launch date of the game in question, and at which point
a re-loaded dongle may be purchased.
Explaining the background to and rationale for the
changes, John Austin said: Our ultimate aim is to
create a healthier market for everyone and to provide a
foundation for the future development of gaming in
pubs. The market in which we operate has changed
dramatically. Whilst there has been a significant
reduction in sales of Category C games, we have been
faced with escalating costs of brand licensing,
development and testing and continued erosion of
margins which has led to the withdrawal from the
market and in some cases the demise of once famous
manufacturing brands.
Despite these severe pressures we have remained
focused on new games, and have succeeded in
delivering a significant uplift in performance following
the introduction of new Cat C regulations in October
2011. Our aim is to preserve employment prospects not
just at Bell-Fruit Games, but throughout the supply
chain, which includes component and peripheral device
suppliers, transport companies, operators and many
others spread throughout the country.
If we are not
careful the
manufacturing
sector is in great
danger of
becoming the dairy
farmers of the
gaming industry
and I believe that it
would be both
cowardly and
dangerous not to
act now. These
changes mean that
we will be able to
continue to invest in
new technology,
continue to employ
the smartest
games developers,
continue to secure
the best brand
licenses, continue
to deploy the most
effective security
measures and
continue to deliver
our customers top
earning gaming
machines which
contribute to their
bottom line profits.
It is very important
to stress that this
change is not just
about us: the new
business model,
which we have
considered at great
length, is being
introduced to
create a healthier
market for
everyone involved
in the sector.
JOHN AUSTIN,
Bell Fruit Games.
News
A new shuffler is a rare animal,
and one recommended so
highly by an operator is special
Kings Casino in Rozvadov in the Czech
Republic has been singing the virtues and
operational impact of its Shuffle Kings
from Apex Gaming, which it has in use
throughout its gaming floor.
With 64 poker tables, Kings Casino in
Rozvadov is one of the premiere locations
for poker in Europe. Having built up a
strong and lasting working relationship
with the management team of APEX
gaming, casino owner Leon Tsoukernik
decided to place his faith in the Shuffle
King, after it had successfully completed a
thorough in-house quality assurance
programme.
Mr. Tsoukernik said: Electronic card
shufflers are in constant use at Kings
Casino. This is the casino where they
really have to prove their worth. The
Shuffle King provides incredible
protection to players as the shuffling
process is 100 per cent automated. The
casino knows it is using a trusted product
each and every time. It is a win-win for
players and dealers and thus plays a
major role for us. The Shuffle King works
Barcrest passes
reins to E-service
Barcrest has announced that it is
outsourcing its after-sales operation for
analogue (reel-based) gaming machines to
E-service, the repairs and after-sales
specialist. The move is part of Barcrests
strategy to focus on digital gaming as
announced earlier this year. The deal will
see E-service acquire the service tools and
parts to support the machines still in
operation across the UK, Netherlands,
Czech Republic and Spain. These include
the Barcrest, Red and Vivid brands for
Horizon, Genesis and Rio cabinets.
Barcrests after-sales team will now be
dedicated to supplying spares and
technical support for its range of digital
products, which include Triple 7, Triple 7
Encore and Interplay. Barcrest and Games
Medias Chris Sullivan said: Following the
decision to focus on our digital serverbased supply business, we have reached a
point where we can confidently hand over
the after-sales of our analogue business to
a trusted supplier like E-service.
SANDS CHINA HAS CONFIRMED IT HAS
A kings random
The Shuffle Kings
shuffle is governed
by a random
number generator.
In order to further
increase the
randomisation, the
cards are
completely shuffled
on two separate
occasions. The
whole shuffle
process takes 58
seconds.
ERIC
WALLUSCHNIG.
like clockwork. We rely upon the Shuffle

King to help us provide optimal service to
our customers. With the Shuffle King,
APEX gaming has introduced a
competitively priced electronic card
shuffler to the market and has a satisfied
customer in Kings Casino.
Eric Walluschnig, Sales Manager for the
Shuffle King at APEX gaming, added:
Receiving such a warm recommendation
from Kings Casino is comparable to
having won an oscar for electronic card
shufflers. We have brought a tried-andtested product to the market. Alongside
several casinos in Germany, Kings Casino
in the Czech Republic is very pleased
with its performance.
TCSJohnHuxley supports
coming of the new ICE age
TCSJohnHuxley is supporting
ICE Totally Gaming with a
stand presence comprising
some 500sq.m. The return to
the ICE show floor represents
a powerful endorsement of the
creative opportunities offered
to exhibitors at ExCeL
London, which will host the
worlds most complete gaming
expo across February 5-7 2013.
compelling way. We will be

going to ICE in February full
of confidence that we will be
able to communicate our
products, our values and our
vision in a contemporary,
business-friendly venue. We
look forward to being part of
the next important chapter in
the life of this world class
exhibition.
Explaining the high profile

presence at ICE, Tracy Cohen,
TCSJohnHuxley Marketing
Manager said: We are fully
behind the move to what is a
modern venue, which has
been specifically designed to
host large scale, international
business events such as ICE
Totally Gaming. By working
together over many years, the
stakeholders in ICE have
succeeded in building what is
an internationally respected
and extremely powerful brand.
The move to ExCeL allows
TCSJohnHuxley to represent
our brand in a creative and
Kate Chambers, Portfolio

Director for ICE Totally
Gaming added: Im confident
that ExCeL is a venue that the
gaming industry will love. It
offers superb facilities for
visitors within its 100-acre
waterfront campus and allows
stand designers to really
reflect the energy and
creativity, which is at the
heart of the gaming industry.
This is an extrovert industry
and I believe that ExCeL
provides a stage for the
business to reflect its
credentials and also the power
of its personality.
been awarded an extension to develop the

land on a plot called Parcel 3, but said it
expects to pay a penalty for the delay.
The land has been earmarked for Sands
biggest Macau project to date at a cost of
US$5bn. The government has extended
the deadline from April 2013 to April 17,
2016. Work has yet to start on the new
resort which will target the mass-market
and include family-oriented facilities.
David Alec Andrew Fleming, Sands Chinas
Company Secretary, said: The deadline for
the completion by Sands China of the
development of Parcel 3 in Cotai, Macau
was April 2013 and the company intended
to apply for an extension from the Macau
Government of that deadline. On July 13,
2012, the Macau Government informed us
that, by a decision of the Secretary for
Transportation and Public Works, the
extension of the construction period
relating to Parcel 3 was authorised up to
April 17, 2016. We were also informed that
we will be notified about the penalty
amount which shall be payable by us due
to the construction delay.
Grant Govertsen, an analyst at Union
Gaming Group, said the extended
timeframe was the minimum needed.
There was no way that Sands was going
to meet the deadline, he said. It takes
three years to build an integrated resort.
There may even be some upside surprises
if Sands manages to finish the Parcel Three
project by 2016. Sands Cotai Central
opened in April with its initial 1,800 hotel
rooms set to increase to 6,400 rooms.
Parcel 3 is expected to contain an
integrated resort that will be connected to
The Plaza Macau and the Venetian Macau,
and is set to house over 4,000 hotel rooms
with a target audience of middle-class
families from China.
DURING THE OLYMPIC GAMES IN

London, Union Jack Bunnies from the
Playboy Casino in London were at Luton
airfield to greet Olympic VIPs flying in to city.
At the private air field Playboy Club London
partnered with private jet company Jet
Logic to provide a very special welcome to
Londons Olympic Games.
News
Twin Mendoza development

THE SUPERINTENDENT OF CASINOS
(SCJ) has authorised a change in the share
structure of Chiles second most profitable
operator; Casino Rinconada located in the
Los Andes Province of central Chile's
Valparaso Region. Enjoy currently owns 70
per cent of total shares in Casino
Rinconada, which boasts 856 slots along
with 50 table games. Salguero Hotels
Delaware has 29.99 per cent of the shares
whilst Salguero Hotels Corporation holds a
minimal 0.01 per cent. The SCJ has agreed
to make changes to its bylaws in order to let
the three companies behind Rinconada SA
Casino operator restructure the ownership.
Whilst new shareholders will not be allowed
to invest in Casino Rinconada, a new
private limited company will be established
called Real Estate Enjoy Santiago, who will
own and operate the casino.
Enjoy Santiago Real Estate will now oversee
the third stage in the development of the
project located in the commune of
Rinconada, which requires additional
investment to be completed. Enjoy also
operates casinos in Chile in Antofagasta,
Coquimbo, Via del Mar, Santa Cruz, Pucn
and Puerto Varas.
The SCJ has also reported that during the
first half of 2012, the 17 casinos in operation
generated gross gaming revenues of US$
278.2m from 3,384,479 visits, with average
spend per head coming in at $40.38. The
operating results show that half of the gross
gaming revenues grew 12.4 per cent over
the same period of 2011, from US$247.5m
to US$278.2m, due primarily to an
increased number of visits, which increased
by 6.4 per cent. Monticello Grand Casino
accounted for 27.2 per cent of the market
total, generating $75.6m, followed by 12.5
per cent from Casino Rinconada with
$34.7m and Marina del Sol who with GGR
of $34.3m accounted for 12.3 per cent.
IGT IS TO PREMIERE ITS HOT ROLL

Triple Double Diamond and Super Times
Pay at City Center Rosario, Argentina,
adding to the 2,800 state-of-the-art slot
machines and 80 game tables.
Both Hot Roll Triple Double Diamond and
Super Times Pay slot machines offer payout
features with awards that are nine and 10
times the winning combinations. These
games define performance by delivering 1.5
times zone average on casino floors.
Romina Freijomil, City Center Rosario
marketing manager, said: Were thrilled to
bring Hot Roll Triple Double Diamond and
Super Times Pay video slot casino games to
our players. These hot new games will be a
great addition to our slot floor because they
give our customers the unique
entertainment gaming experiences that only
IGT can provide.
Two huge casino resorts are

planned for the Mendoza region
of Argentina by Grupo Torcello
Grupo Torcello, a design, development
and investment company based in Buenos
Aires, is to spend US$78m building a fivestar hotel casino close to the airport of
Mendoza, one of the major cities in
central Argentina, with the aim of
opening in 2015.
The 13,000sq.m. project, to be developed
in the Nobel industrial park north of
Mendoza, will house an American hotel
chain, conference rooms, an auditorium,
a casino and a shopping center, in the
region of Las Heras.
Carlos Corengia, in charge of the
Directorate of Investment, said: The
project will have a strong impact on the
area as this year the growth of tourists
arriving at the airport increased by 30 per
cent with most of the businessmen who
landed doing business in the industrial
park.
The initial capital

will be US$500m
with construction
being completed in
four stages.
JULIO TORCELLO,
President of Grupo
Torcello.
The project has been approved between

the district of Mendoza and Torcello
investment group. One of the details

written into the contract dictates that all
materials must be bought in Las Heras,
further boosting the economy. The same
company is committed to another resort
casino development hotel in Uspallata,
ina scenic location close to the Andes.
The Uspallata Forum will be the first
hotel of its kind in the area, which aims
to provide a luxury service to tourists and
businessmen arriving in the province by
aeroplane.
Julio Torcello, President of the developer
of both projects, met with the mayor of
Las Heras, Ruben Miranda, and said that
the initial capital will be US$500m with
construction being completed in four
stages.
South Point first operator Macau openings

approved for Net poker slow GPI revenues
Keen to lead the Nevada poker
revolution, South Point Casino
has become the first operator
to gain public approval by
state gaming regulators.
The Nevada Gaming Control
Board approved South Point
Poker to be a future operator,
manufacturer and service
provider for Internet poker
within state boundaries.
South Point Poker is
optimistic it will be the first to
take real-money bets later this
year, a spokesperson for the
operator said.
South Point launched a freeplay site in autumn 2011. It
has also developed patentpending technology for geolocation and will allow online
poker cash deposits and
withdraws at its in-person
cage.
The board also approved

Monarch Casino and Resort
and Global Cash Access as a
service provider, joining
International Game
Technology, Bally Technologies
and Shuffle Master as service
providers. More approvals are
expected to follow soon.
Global Cash Access has
formed a partnership with
New York-based Live Gamer, a
wallet, analytics and media
provider to the social gaming
world. Global Cash Access
CEO Scott Betts, said: "We
don't know where Internet
wagering is going to go. And
we don't know who the
players will be long-term. Will
players in the social gaming
space move into the wagering
space? It could happen. If it
does, [Live Gamer has] a
tremendous customer
portfolio."
Having a good quarter has come back

to bite Gaming Partners International
with less sales to Macau casinos due to
fewer new openings forcing a decline in
revenue for its second quarter results.
GPI, a specialist in casino currency and
table gaming specialist, saw second
quarter revenue fall to $13m due to a
$1.9m decrease in sales of Europeanstyle casino chips for Asian casinos.
Significant sales in the second quarter of
2011 were driven by Galaxy and
Sociedade de Jogos de Macau building
new venues in Macau. This resulted in
a $0.8m decrease in sales of RFID
solutions this time round, offset by a
$0.6m increase in sales of Americanstyle chips in the US, particularly by
sales of Paulson chips to casinos
opening in New Jersey and Ohio. An
increase in net income for the second
quarter of 2012 was primarily driven
though by a reduction in expenses due
to the settlement of certain litigation
and a reduction in income taxes.
News
Wolves belatedly at the door

Wolverhampton in the UK
begins the tender process for its
small licence casino project
Long-awaited plans for the UKs first
racino could yet be developed in
Wolverhampton with councillors agreeing
to launch the formal tender process for its
small casino licence. Wolverhampton
Racecourse, which was once confirmed as
the preferred option from a list of five
companies keen to develop the project
back in 2009, has confirmed it will be in
the race for the licence. Owned by Arena
Leisure the venue would create 280 jobs.
Kate Hills, spokesperson for Arena
Leisure, said: We will be putting in our
application and we are keen to progress.
Arena Leisure was granted a three year
extension last year to develop its 23m
project following delays to the casino
licence be awarded. Having been
approved at a council meeting, the formal
application process will now be staged in
August. The City Council was awarded a
small licence back in 2008 for a casino
with 80 slots with a jackpot of 4,000.
Leader of the council Roger Lawrence
said: Jobs and the regeneration benefits
are part of the criteria in the application
process. They are part of what we have to
FOLLOWING A SUCCESSFUL FIRST

collaboration, whereby Abbiati Casino
Equipment originally supplied a complete
turnkey solution for Northern Cyprus Kaya
Artemis Resort, the Italian solution provider
has once again supplied to the casino a
selection of brand new tables. Kaya
Artemis Resort & Casino has extended its
gaming space with specially designed
Baccarat style Punto Banco tables, which
were made to attract Chinese clients.
UK small casino
licences were
granted to Bath and
North East
Somerset, Dumfries
and Galloway, East
Lindsey, Luton,
Scarborough,
Swansea, Torbay
and
Wolverhampton.
balance in making a decision. These sorts

of ventures create jobs and if we look at
one that has opened in Newham in
London, they can have a positive
regenerative impact. It has taken a long
time to get to this stage because the
guidance was slow. We had to make sure
we avoided any legal challenges.
Large licences were granted for new
casinos in Great Yarmouth, Hull,
Newham, Middlesbrough, Solihull, Milton
Keynes, Leeds and Southampton. Small
casino licences to Bath and North East
Somerset, Dumfries and Galloway, East
Lindsey, Luton, Scarborough, Swansea,
Torbay and Wolverhampton.
Loto Quebec select DTS-V

Mannhein casino
gets the no vote Blackjack DigiDeal system
The Baden-Wrttemberg state government
has voted against allowing a casino
licence to be developed in the city of
Mannhein, the second-largest city in
Baden-Wrttemberg in south western
Germany, after Stuttgart. A casino in what
is nicknamed the city of squares due to
the grid-like layout of its streets, would
have been the fourth in BadenWrttemberg following those in Stuttgart,
Baden-Baden, and Konstanz.
The Baden-Wrttemberg's casino
company, Spielbankengesellschaft, had
put forward proposals for a new licence
back in March with the full backing of the
Mayor of Mannheim Dr. Peter Kurz, who
said: A casino in Mannheim would have
been financially beneficial for the city and
would have been good for the hotel and
catering trade."
TCSJohnHuxley recently
installed the first DigiDeal
DTS-V Blackjack tables for
Loto Quebecs Salon de Jeux
Quebec and Salon de Jeux
Trois-Rivieres.
The DigiDeal Digital Table

System is a range of multiplayer card game products,
which feature digital game
play but utilise a live
dealer/host to retain the live
game feel. The DTS platform is
played with virtual chips and
also employs money-handling
capabilities like ticket-in,
ticket-out with the option to
operate in hosted, semi-hosted
or fully automated mode.
The management team at La
Societe des Loteries Video du
Quebec who operate the
electronic gaming halls have
chosen to host the tables

allowing players to interact
with a person as they would in
a live game scenario. This is
the first-of-its-kind in an
electronic gaming hall for
Quebec and as a result the
reception from players has
been very positive.
Sylvain Lachapelle, Marketing
Project Manager, Socit des
loteries vido du Qubec, said:
We are happy to announce
that we have installed Classic
Blackjack games on the DTS-V
platform, in our two gaming
halls, Salon de jeux de Qubec
and Salon de jeux de TroisRivires. We hope that this
new dynamic way of playing a
great traditional casino game
will help us diversify our
gaming offer and bring new
clients to our facilities.
The Abbiati design team worked closely

with casino management and architects to
craft tables that would match perfectly with
the newly designed areas and compliment
the Kaya Artemis Resort & Casinos 5-star
atmosphere and environment.
The Kaya Artemis Resort and Casino is
designed to reflect the original architecture
of the Temple of Artemis and is a one-toone scale of the building, while offering the
highest level of service and comfort for its
guests. Abbiatis products were selected
using top quality materials, with the tables
all designed in Abbiatis super deluxe and
extra deluxe style and realised with
materials such as mahogany. Together
with the gaming tables Abbiati Casino
Equipment also supplied game related
customised layouts and a wide range of
accessories for Punto Banco and Midi
Punto Banco.
THE SUZO-HAPP GROUP HAS BEEN

acquired by Acon Investments, a
Washington DC-based private equity firm.
Pfingsten Partners, the previous private
equity owner, will maintain a minority
interest along with current management.
The company will continue to be led by
President and CEO James Brendel and
other members of the existing
management team and staff who will
focus on global growth in the Gaming,
Amusement and Industrial markets.
James Brendel said: "The entire
management team is excited about our
partnership with Acon Investments. Under
this new ownership, Suzo-Happ will
continue to grow as a global company
and provide quality, value, and satisfaction
to customers, suppliers and employees.
Ken Brotman, Founding Partner of Acon,
added: The company has demonstrated
solid performance through its long-tenured
relationships with its customers and has
built a solid foundation, which will ensure
Suzo-Happ Group continued success.
Customers see value in breadth of product,
distribution excellence along with global
engineering and manufacturing and we
see continued opportunity to expand this
concept across multiple end markets and
geographies.
News
FUTURELOGIC HAS
Wetumpkas Creek makeover

A tribal casino in Alabama is
due for a major transformation
into a deluxe resort destination
Plans have been unveiled to turn
Wetumpka's Creek Casino into a deluxe
resort that will attract tourists from
around the country to the picturesque
river town outside of Montgomery.
PCI Gaming Authority (PCIGA), the
gaming enterprise owned by the Poarch
Band of Creek Indians, announced
construction has already begun on Wind
Creek Wetumpka. It is slated to open in
May of next year.
We have set very high standards for our
Wind Creek Casino and Hotel brand,
said Jay Dorris, President of PCIGA. This
is one of the most beautiful settings
imaginable for this kind of first-class
resort, and we want it to offer the same
kind of quality experience that people
have come to expect from Wind Creek in
Atmore, which is one of the few hotels in
our state with a Four Diamond rating.
The new resort will include a 20-storey
hotel tower with 285 luxuriouslyappointed rooms and suites, all of which
will overlook the Coosa River. The
We have seen
Wind Creek in
Atmore have a very
positive ripple effect
on the economy,
and we look
forward to seeing
other businesses in
the Wetumpka
community grow
and prosper
because of this
development.
BUFORD L. ROLIN,
Chairman, Poarch
Tribal.
property will feature a 90,000sq.ft.

gaming floor with more than 2,500
electronic gaming machines, a resort pool,
and entertainment rooms suitable for
large parties and corporate events.
Wind Creek Wetumpka will also feature a
number of dining choices including a
grill, a coffee shop, a snack bar, a fine
dining restaurant, and a buffet that
overlooks the Coosa River. Like its
predecessor, Wind Creek Casino and
Hotel in Atmore, the property is expected
to be an economic engine in the
surrounding area. It is estimated that
1,200 workers will be hired over the
course of construction. Currently,
Wetumpka's Creek Casino employs 400
full-time employees with benefits.
US slot replacement cycle
BetClic Live Casino

gathers real momentum
kicks off in Italy
Another sign that US casino
the past several years when
Evolution Gaming has announced that it
has gone live in the Italian market with a
localised Live Casino for global client
BetClic Everest Group. The launch of the
Evolution-hosted BetClic Live Casino service
in Italy follows the exclusive worldwide
agreement between Evolution and BetClic
Everest Group. Under the agreement
Evolution operates as the exclusive
supplier of Live Casino solutions for all of
the Groups 12 million customers in 100
countries. Alessandro Onano, Marketing
Manager at BetClic Everest, said: Thanks
to live casino we can offer our players as
exciting an experience as a real casino,
awaiting the launch of virtual slots at the
end of the year. Evolution's platform is one
of the richest and more exciting in the
market, and we are sure that players
looking for the feeling of a real card table
direct from their house will enjoy it.
markets are bouncing back

from the economic downturn
has been delivered by the
Roth-Fantini Quarterly Slot
Survey with existing casinos
now more willing to spend to
replace old slot machines.
Whilst slot sales have been
boosted by the spate of casino
openings in the United States,
as governments look to
address their dwindling coffers
by raising more gaming tax,
the news that the replacement
cycle is also gaining
momentum is a far better
indicator of the state of the
industry. Figures collated
show that North American
casino managers intend to
replace 8.6 per cent of their
machines this year. That is up
from seven per cent in the
first quarter. And it is above
low replacement sales have

been a drain on slot machine
manufacturer profits.
added two new team

members to its
Operations and
Customer Services staff
in Europe, Middle East,
and Africa. The new
hires; George Hoskins
and Lorna Strawbridge
will be instrumental in
the companys continued
expansion of ticket-out
and couponing solutions
across the EMEA
countries. George Hoskins joins FutureLogic
as Operations Manager for EMEA. In this
new role and reporting directly to the
companys Managing Director, John
Edmunds, Mr. Hoskins will be responsible
for supply chain management, inventory
control and site management at
FutureLogic Europe. FutureLogics new Sales
and Support Coordinator, Lorna
Strawbridge will be responsible for
supporting the entire sales process from
purchase order to delivery. She reports
directly to the Sales and Marketing
Manager EMEA, Anette Jauch.
GAMING Laboratories
International has
expanded its Global
Professional Services
group with the
appointment of widely
respected Information
Systems Security (ISS) consultant, Robert
Lavin, as Manager of Global Professional
Service. Mr. Lavin will join GLIs Professional
Services office in Moncton, New Brunswick,
Canada, and will serve GLIs global clients.
GLI Canada CEO Salim Adatia said, I am
very pleased with this expansion. Adding
Robert to our existing talent pool gives GLIs
Global Professional Services group an even
wider breadth of expertise and knowledge
required to optimally service the
consultancy demands of our valued clients,
both in the gaming industry and in areas
beyond gaming.
INTERNATIONAL BANK
Survey results were especially
encouraging for industry
giants IGT and Bally
Technologies. Survey
participants bought 37 per
cent of their slot machines in
the second quarter from IGT, a
four-point gain. Bally
accounted for 19 per cent of
sales, a three-point
improvement over the
previous 12 months. WMS,
the third largest American slot
manufacturer, got a 17 per
cent share. Another trend is
the rise of manufacturers such
as Konami Gaming, a
subsidiary of Japanese
consumer electronics giant
Konami Corp, which has
become a significant player.
note validator
manufacturer Innovative
Technology (ITL) has
appointed Lina
Kazantseva, Business
Development Manager Gaming, Amusement and Vending.
Well known in the Industry, Lina brings with
her over eight years of experience in the
cash handling sector. A native Russian Lina
will be based out of Innovatives German
office and focus on existing and new
customers in Russia and Eastern Europe.
Sales Director, Marcus Tiedt, said: With this
appointment, ITL strengthens its sales
expertise in Russia and Eastern Europe.
Linas experience will be invaluable to bring
our products to our new and existing
Gaming, Amusement and Vending
Customers.
News
SEVEN COMPANIES HAVE SHOWN AN
interest in developing casinos as part of
the Russian gambling zone earmarked for
Vladivostok in the Primorsky Territory in the
Far East. However, reports in the Russian
media that they have already committed
to a combined investment so far of
US$625m are jumping the gun a little.
Alexander Chkheidze, Deputy General
Director, Nash Dom Primorye, said: These
seven companies they are writing about
signed contracts with CJSC Nash dom
Primorye in 2011, before the Request For
Concepts was issued. Although there are
seven of them they represent three groups
of investors. After the issuance of RFC we
were contacted, visited and hosted some
casino-resort operators, but we did not
receive any formal concepts yet.
Home to the port city of Vladivostok,
Russia's Primorsky Territory, is a
mountainous region bordering China and
Korea. State-owned Nash Dom Primorye,
invited companies to present plans for
their developments with the lure of
attractive rental agreements and a near
zero tax on GGR. Details have only been
revealed for two of the seven companies
with First Eastern Gambling Company, a
Russian company, promising to invest
US$30m, whilst an operator from Cyprus
will invest US$200m. The plan is for 12
casinos by 2016. The deadline for
submitting bids is September 21, at which
point the government will review the
proposals and begin talks with potential
investors by the end of October.
THE PURSUIT OF
excellence has seen the
Suzo-Happ Group grow to
become a leading supplier
of components and spare
parts to the gaming
industry. This drive for has
been further exemplified by the creation of
a new Customer Service Department.
Harald Wagemaker, Sales Director of
Suzo-Happ EMEA, explained the
establishment of the new Customer
Service Department, The multi-faceted
market demands change over time. Our
customers are growing in their
international successes and it is our task
to ensure that our service mirrors this. We
therefore made the decision to implement
this brand new department. Now
customers can channel their enquiries
through one department. We believe this
will add further impetus to our
professional customer service.
Vanessa Meijer-Groeneweg will lead the
Customer Service Department. Ms. MeijerGroeneweg is a loyal employee with
already 11 years service for the company.
Her previous position was in sales with
responsibility for the Benelux countries.
Vanessa has vast experience supporting
our clients. She was the ideal candidate
for this position and her friendly, focused
approach is a great asset, commented
Mr. Wagemaker.
South Point rides Bally high

Bally Technologies has partnered
with South Point Casino to
implement iVIEW DM and EBS
Bally Technologies has secured its first
iView install in Las Vegas with South
Point Casino launching iView DM and
Elite Bonusing Suite solutions, meaning it
can now offer a suite of interactive, floorwide player-bonusing applications such as
instant slot tournaments, Virtual Racing
and U-Spin real-time bonusing.
Celebrating the launch of the technology,
South Point hosted a series of weekly
Virtual Horse Racing events throughout
the months of July and August. South
Point patrons who are members of The
Club at South Point and earn 25 points on
their players club cards within two hours
of each race, will be able to participate in
the virtual races that enable them to
select and root for their favourite horse
from a field of eight. The virtual-racing
events are available on all of the South
Points gaming machines without
interrupting game play.
It is especially
exciting that casino
patrons in the Las
Vegas valley can
now experience the
fun of events like
Virtual Racing.
RICHARD
HADDRILL, CEO,
Bally Technologies.
Casinos could feature in

Punjab amusement zone
Punjab could be become the
third Indian state to offer
casinos with deputy CM
Sukhbir Badal telling the
state's infrastructure
development agency Punjab
Infrastructure Development
Board (PIDB) to develop a Las
Vegas strip-like casino at an
amusement park in Mattewara
village near Ludhiana.
The PIDB informed that the 30
to 50 slot casino would also
have table games and would
be an integral part of a
recreational amusement zone
project near Ludhiana, likely
to be built by US-based parks
company Six Flags, and also
boasting a horse racing track
and a golf course.
The purpose is to increase
the tourist footfall in the
state, PIDB Managing
Director Anurag Aggarwal
said. Our team has just
returned from Goa after
studying casinos. We're going
to seek more advice and help
on legal, technical and

operational details from
Sikkim and Goa
governments.
The three-man team held
meetings with Goa chief
secretary P K Shrivastav and
special secretary Mohan Lal.
The Punjab government must
now debate the opportunity of
amending the Public
Gambling Act, 1867 in its next
Assembly session.
Punjab Finance Minister
Parminder Dhindsa
commented: The process is
in the initial stages. Casinos
will certainly be a big revenue
generator. The purpose is not
to create forced taxation here.
We only want to encourage
local tourism because when
you see the locals from here
going to Nepal or Hong Kong,
they spend huge money to
enjoy these games. Times
have changed. But we agree,
there might be some criticism
as well.
Our mission is to provide the highest

quality service to our players and give
them a rewarding gaming experience, and
we have shown that once again as the
first casino in Southern Nevada to offer
the excitement of Ballys iView DM and
Elite Bonusing Suite solutions, said
Michael Gaughan, owner of the South
Point Hotel, Casino & Spa. We like to
stay at the forefront of gaming
technology, and we are confident we will
continue to build our player loyalty with
this investment while offering our guests
something completely new to the
market.
PromoNet passes
SMS integration
FutureLogics PromoNet intelligent
promotional couponing solution has
passed the tests performed by Bally
Technologies Integration Center. According
to Ballys certification letter, the PromoNet
solution can successfully integrate with the
Bally SMS (Slot Management System) and
CMS (Casino Management System). This
certification assures Bally customers that
the PromoNet solution successfully passed
Bally Integration Center testing.
John Hilbert, Vice President Systems
Technology and Compliance Officer for
FutureLogic said: With the ability to access
the player-tracking system data in real
time, PromoNet offers casinos the unique
ability to run player-specific promotions
and deliver coupons based on player
information such as birthdays, country of
origin, and Player Club anniversary.
News
Illegals blamed for closure

The President of Puerto Ricos
PRHTA blames illegal casinos for
the closure of El Conquistador
The El Conquistador hotel casino is to
close on September 30, putting up to 150
people out of work, with market experts
warning it could mark the start of a wave
of several further casino closures.
The president of the Association of Hotels
and Tourism of Puerto Rico (PRHTA),
Ismael Vega, said: "We are all struggling
to stay afloat, some more than others.
The proliferation of illegal casinos,
coupled with the reduction of income and
high operating costs, has seen many
hotels walking a financial tightrope.
The closure will see the loss of 56 direct
job but many more such as musicians,
food vendors and security will be
affected.
The 10,000 square foot casino, featuring
233 gaming machines and six table
games, as well as 10 restaurants, two bars
and a hotel with 984 rooms, had tried to
reduce operating costs by reducing its
opening hours to between 5pm to
midnight. It also operated El Tesoro de
Cofresi, Puerto Ricos first, and only,
GLI submissions
top the 400 mark
Gaming Laboratories International (GLI) has
received nearly 200 submissions for
testing in the first three weeks since the
company was named a Registered
Independent Testing Laboratory by the
State of Nevada Gaming Control Board.
The submissions include every type of
gaming product, from iGaming to sports
book devices and systems, as well as slot
products and management systems. The
devices and systems are being tested at
GLIs 86,000sq.ft. laboratory in Las Vegas,
where more than 100 of GLIs 750
employees are located. We have
increased our staff, capacity and lab size
to ensure the influx of new submissions is
met with the industry-leading quality,
integrity and turnaround times that
regulators, suppliers and operators in 455
jurisdictions expect from GLI, said GLI
Senior Director of Engineering, Ian Hughes.
MOUNT AIRY CASINO RESORT HAS
The illegal casinos

which operate with
just slot machines
are quite visible
being located in
shopping malls
across the island,
offering the same
services as their
legal counterparts
such as music and
food.The
Department of
Finance and Justice
is working to close
down the illegal
operations, seizing
over 2,000 slots last
year. However, it
ran out of space to
continue storing
them.
multi property mystery jackpot.

The Caribbean venue is not the first to
close in recent times, with Casino Gran
Melia shutting up shop in Rio Grande in
March.
Although we are all in the same
situation, we recognise that casinos in
hotels outside the metropolitan area, such
as those in Rio Grande, Humacao, are
affected to a greater extent by the illegal
casinos," Mr. Vega explained. They are
not regulated or pay the high operational
costs that we have to pay, but share the
same customers.
Puerto Rico has approximately 7,000 slot
machines in casinos hotels with the
islands Treasury Department claiming
that another 75,000 could be in operation
illegally.
Joa Casino opens with

SPIELO system solutions
The new Joa Casino de la
Seyne, which opened to the
public in July, is fully
equipped with Crystal.net on
75 slot machines and seven
electronic roulette machines.
The solution includes
Crystal.net casino floor
network and applications, and
Galaxis modular system
solutions including Star Slots,
Star Tables, Star Cage and
FloorMaster monitoring tool.
Joa Group is the third largest
casino operator in France, with
20 casinos and more than
2,000 slot machines and 80
tables in operation, as well as
restaurants and bars. France is
one of the largest and most
sophisticated casino markets
in Europe with around 200

casinos and revenues in excess
of 2.3bn.
Didier Tomas, Spielo
Internationals Casino Systems
regional sales manager, said:
Its a great honour for Spielo
International that Joa Group
has once again chosen our
systems solutions, including
our innovative applications
and Crystal.net technology for
their new casino in La Seyne
sur Mer. This decision is a
clear indication that they put
their players first, and
demonstrates that our
customers recognise the value
and power of our
comprehensive and flexible
systems solutions.
implemented a US$2m enhancement of its

gaming floor, introducing five new table
games to its mix and upgrading 200 slot
machines. Mount Airy Casino Resort's new
slot machines which have proven the most
popular include Batman, Dark Knight,
Ghostbusters, Wizard of Oz, Leprechaun's
Gold, Breakfast at Tiffany's, Hangover,
Battleship and Clue. Mount Airy is also set
to debut the new Michael Jackson penny
slot machine in coming weeks which
features original Jackson songs and video
to entertain players.
"As part of our commitment to provide
patrons the hottest games in the market,
we've replaced basic products with the
most popular, up-to-the-minute offerings,"
explained John Culetsu, Mount Airy Casino
Resort Executive Vice President and
General Manager. "We responded to
customer feedback by re-energising the
allure of our gaming floor."
In addition to the Big Six Wheel and
Spanish 21, a variation of Blackjack, the
newly introduced tables include a line-up
of poker offerings: Texas Hold 'em,
Mississippi Stud and Crazy for Poker. The
new tables join Mount Airy's existing table
games roster which features Blackjack,
Craps, Midi Baccarat, Roulette and more.
"Poker has proven to be incredibly popular
at Mount Airy and we've already
expanded that area to include a brand
new poker room on the casino's second
floor which is now open 24 hours," added
Mr. Culetsu. "We also are a part of Bravo
Poker LIVE, a mobile app which allows
players to follow nationwide poker events,
promotions and tournaments. In addition,
our BadBeat Poker Jackpot has paid out
close to $1m to date."
These new offerings join the already
2,000-plus existing slots on Mount Airy
Casino Resort's 65,144 square foot gaming
floor, which offers something for every type
of player from penny machines to high
limit stakes.
"We offer something for every level of
gaming enthusiast at Mount Airy," Mr.
Culetsu said. The venue, located 75
minutes from New York City and set in the
serene and picturesque Pocono
Mountains, now offers guests 2,075 of the
hottest slot machines and more than 70
table games including blackjack, roulette,
craps, baccarat and poker.
News
Holland Breda rebirth delay

Holland Casinos Breda location
will have to wait for renovation
plans to come to full fruition
INTERBLOCK HAS BEEN HEAVILY
Holland Casinos planned renovation of

its casino in Breda, in the south of the
country, has been put back to 2014,
having originally been scheduled for
some time early in 2013.
The operator said that it didnt want to
begin a major renovation during the
financial crisis. Spokesman Hans van
Kastel explained that visitor numbers
were down as people did not have as
much leisure spend. He added that whilst
Holland Casino made a modest profit in
2011, it had made a loss in 2010. We
want to develop Breda once the economic
situation improves, he explained. When
the time comes we want to do it quickly.
Earlier this year Holland Casino unveiled
the spectacular redevelopment of its
licence in the seaside town of
Scheveningen. This followed on from
extensive renovation work in both
Amsterdam and Rotterdam. In
Scheveningen, the focus was very much
on attracting the leisure spend of a
younger crowd whilst still appealing to its
existing customers.
1,500 slots make

LAuberge debut
Pinnacle Entertainment will unveil
L'Auberge Casino & Hotel Baton Rouge
when the 1,500 slot, 50 table property
officially opens to the public. The grand
opening of the premier property will
feature memorable entertainment, dining
experiences and an unveiling ceremony
capped off with a stunning fireworks
display. L'Auberge Baton Rouge will
provide a best-in-market casino
entertainment complex featuring an
expansive single-level, 74,000sq.ft. casino;
nearly 1,500 slot machines; 50 table
games, including a poker room; a 12-story
hotel with 205 guest rooms and a rooftop
pool; four dining outlets; a unique casino
bar with breathtaking views of the
Mississippi River. Pinnacle owns and
operates six casinos, located in Louisiana,
Missouri, and Indiana, and a racetrack in
the US state of Ohio.
Together with the

casinos in
Amsterdam and
Rotterdam, Holland
Casino
Scheveningen
provides the
blueprints for the
renovation work
that will be done at
our other casinos.
DICK FLINK,
Chairman, Holland
Casino.
Jelle van Battum, Marketing Manager for

Gaming for Holland Casino, said: We
feel that the renewed casino
Scheveningen very much reflects our
vision of tomorrows casino. Compared to
10 years ago, this venue very much offers
a variety of choices. Naturally gambling is
the most important one, but there are
multiple F&B concepts, from full scale
dining to quick bites and from a lounge
environment to regular bars. Also, we
have created a separate section, the
Energy Zone, where people can play in an
upbeat surrounding, with DJs or live
music, bar and low limit gaming.
French operator Groupe

Partouche takes to Bath
French operator Groupe
Partouche is to enter the landbased casino market in the UK
as the operating force behind
the small licence in Bath, a
historical city in Somerset in
the south west of England.
Global Gaming Ventures, a
group comprising Partouche,
has been awarded the small
licence in Bath, by the Bath &
North East Somerset Councils
Licensing Committee for their
proposals at the former
Sawclose Clinic and Gala
Bingo Hall, Sawclose, Bath.
The project will be developed
by Deeley Freed Estates who
has a long and distinguished
record of delivering quality
projects in the West Country. It
will bring to fruition 80 full
time casino jobs and 120
construction jobs. The council
will receive a 250,000 one-off
and a minimum 15,000 per
month once the casino opens.

The project also has potential
for a four-star boutique hotel
with a minimum of 65 rooms,
subject to planning
permission. Councillor Nathan
Hartley, said: This is a
positive step forward towards
developing one of the key sites
in Bath city centre.
Tony Wollenberg, Chairman of
Global Gaming Ventures
concluded: This award
validates a long held belief on
the part of GGV and Groupe
Partouche that their proposals
for a casino and ancillary
facilities at Saw Close are best
placed to bring substantial
additional benefits to Bath,
which is one of the most
attractive visitor destinations
in the UK. We very much look
forward to working with the
Council and our developer
partners, Deeley Freed, in
realising this ambition.
involved in one of the most prestigious

casino inaugurations of recent times with a
spectacular Interblock Organic Island multigame environment spread over all three
levels of London's lavish Hippodrome
Casino. To create a G4 Organic Island
environment through different sections of
the casino, Interblock used the G4 Organic
Live Card 06 with three Stand Alone units of
Roulette and Dice games, Organic Live
Roulette, four Single wall PIDs, Stand Alone
PIDs, and connected it all with 51 play
stations in black-gold design in the theatre
layout. The main features of Organic Island
are flexibility and multi-game options.
Practically the only limit to Organic Island is
customer's imagination, when deciding the
number of play stations and generators
they would like on the floor.
Miha Miklavi, Sales Director for Europe at
Interblock, said: Interblock is very proud
and excited to be part of this phenomenal
project and believes that The Hippodrome
Casino will set new standards in the
gaming industry. After developing the best
possible concept together with The
Hippodrome Casino team of gaming
experts, we have developed a site-specific
multi-game environment that addresses
different type of players in different areas of
the casino, but connects all the Organic
PlayStations in one gaming environment.
The current Organic Island at The
Hippodrome Casino is a clear showcase of
whats possible if you use the latest
technology and the brightest ideas.
Joze Pececnik, Chairman of the Board at
Interblock, added: We are very proud to
be part of this really elite name in the
gaming industry and we are grateful for
the opportunity they have given us. I
respect Simon Thomas not only as a
business partner, but as a man, who had
a vision, a business idea, which brought
UKs market great new potentials in which
he believed right to the very end. And
giving Interblock a chance to be actively
involved in developing and designing part
of the casino floor, where Interblock
products are installed, is also a great
honour.
ARISTOCRATS TARZAN LORD OF THE

Jungle video slot game is continuing with
its incredibly frequent hitting jackpots with
a stunning $959,961.43 dropping at The
Venetian Las Vegas. The jackpot is the 14th
time the top progressive jackpot has been
hit on Tarzan Lord of the Jungle since the
game was released last year, and is the
first in Las Vegas. Tarzan Lord of the Jungle
has paid lucky players more than $5m in
top jackpot awards since its debut.
Insight
BOYD GAMING
Las Vegas business stabilised with net
revenues of $55.9m for the second
quarter 2012, compared to $56.6m in the
second quarter 2011.
In the Midwest and South region, net
revenues were $233.7m, up 28.6 per cent
from the year-ago with Delta Downs,
Treasure Chest and the IP produced solid
results during the quarter.
Atlantic City continued to struggle with
Borgata's net revenues coming in at
$175.4m, down $7.4m from the second
quarter 2011. However, Borgata continued
to lead the Atlantic City market by a wide
margin, increasing its market share during
the quarter, and Boyd expect the property
to deliver a strong performance during
the summer season.
boyd by success
Boyd Gaming turns a profit in

the second quarter despite
another Las Vegas downturn
Results in the Midwest and Southern

regions helped American operator Boyd
Gaming turn a profit in the second
quarter despite continual concerns in the
struggling locals market in Las Vegas.
Net revenues came in at US$615.2m for
the second quarter, marking an increase
of 7.1 per cent from US$574.4m during
the same quarter in 2011.
Revenues were up to $438.7m,
representing an increase of 12.4 per cent
from the year-ago period, driven by
results in the Midwest and South region,
while a weaker performance in Nevada
negatively impacted results. Borgata, the
company's 50 per cent joint venture,
reported second-quarter 2012 net
revenues of $175.4m, down $7.4m from
the second quarter of 2011.
Keith Smith, President and Chief
Executive Officer of Boyd Gaming, said:
"The results for the second quarter clearly
were not in line with our expectations or
the guidance we provided on our last
earnings call. We have seen several
consecutive quarters of encouraging
trends in the business, both in Nevada
and in the Midwest and South. There
las veGas
business
stabilised with
net revenues
of $55.9m for
the second
quarter 2012.
were no signs that these trends would

change in a material way. Starting in May,
we began to see some weakness in
economic trends, both locally and
nationally. Manufacturing, job creation
and consumer spending all started to
slow. The slowdown in economic activity
clearly showed up in our business in May
and June and impacted our overall
results. During the second half of the
quarter, business trends began to weaken,
and that clearly contributed to softness in
our results. We remain encouraged by
results at our Midwest and South
properties, where we maintained or grew
share in each of our markets. This bodes
well for our acquisition of Peninsula
Gaming, which is on track to be
completed in the fourth quarter."
In the Las Vegas Locals segment, secondquarter 2012 net revenues were $149m,
down $2.9m from the second quarter of
2011 although the companys Downtown
"The agreement
with Sunrise
positions us to take
advantage of a
development
opportunity in an
attractive location.
The project would
be in an ideal
location in Broward
County, adjacent to
two attractions that
already draw
substantial visitor
volumes. We are
equally excited by
our agreement with
Wilton Rancheria.
We look forward to
working with them
to develop a
gaming complex
southeast of
Sacramento."
KEITH SMITH,
President and CEO,
Boyd Gaming.
The operator continues to make progress

toward closing the acquisition of
Peninsula Gaming, which will add five
properties to its portfolio: the Kansas Star
Casino, Hotel and Event Center in
Mulvane, Kansas; Diamond Jo Casino in
Dubuque, Iowa; Diamond Jo Casino in
Worth County, Iowa; Evangeline Downs
Racetrack and Casino in Opelousas,
Louisiana; and Amelia Belle Casino in
Amelia, Louisiana.
Boyd also announced that it has reached
separate development agreements for new
projects in Broward County, Florida and
Sacramento County, California.
In Florida, it has entered into an
agreement with Sunrise Sports
Entertainment, the operator of the
BankAtlantic Center, a major
entertainment venue in south Florida and
home to the NHL's Florida Panthers. This
agreement provides Boyd the opportunity
to take advantage of the potential of
expanded gaming in south Florida at the
site of the BankAtlantic Center.
The BankAtlantic Center is the largest
indoor arena of its kind in Florida,
hosting more than 200 events annually. It
is located directly across from Sawgrass
Mills, the sixth-largest shopping mall in
the country.
Boyd has also reached an agreement with
Wilton Rancheria, a federally-recognised
tribe located about 30 miles southeast of
Sacramento, California, to develop and
manage a gaming entertainment complex.
The deal is subject to the receipt of all
required local, state and federal
approvals, a process we believe will take
approximately 24 months.
While it is early in the process, these
two agreements provide exciting longterm growth opportunities for the
company, Mr. Smith said.
Insight
SWITZERLAND
New Grand Casino Basel boss

oversees the implementation of
server-based gaming
Former Crans-Montana boss Timothy
Cullimore is back in Switzerland as
General Manager of the Tranchant-owned
Grand Casino Basel, located in
Switzerlands third biggest city where the
French, German and Swiss borders meet.
One of the first changes he will oversee is
the implementation of Switzerlands first
server-based gaming set up with IGTs
sbX being installed and prepared for their
server-based launch.
basel adds spice

with sbG Games
Having spent the best part of the last

decade running Londons Ritz, Brussels
Grand Casino and the casino in CransMontana, the 53-year-old British-Swiss
dual national, is more than happy to be
back in familiar climes.
It feels great to be back in Switzerland,
although I had enjoyed the charms of
rural Oxfordshire for five years and
enjoyed that very much too, he said. I
already knew the Grand Casino Basel
from before and knew that it was one of
the best casinos in Switzerland. What I
didnt know about was the developments
they had made since I was last here.
Theyve built a fantastic 166 room hotel
adjoining the casino and a great events
hall where we have concerts for up to 600
people.
Mr. Cullimore has extensive knowledge of
the Swiss market. Prior to managing
Crans Montana he worked as a slot
manager in the old style Kursaal
Montreux. He followed this up with an
appointment as an advisor to the Swiss
Federal Gaming Board when the new
style casinos were first brought in back in
2001. The pace of development in the
Swiss gaming sector has been impressive.
The market has obviously developed at a
very quick rate, he explained. The
business plans that I had created for
Crans-Montana 10 years ago were soon
overtaken. The success has been
We are currently
looking at a five
year plan for the
casino, to know
what the casino
needs to be for the
next five to 10 years.
It is clear that the
economic situation
in Europe will not
change for the
better overnight but
we must hope for
stability at least.
TIMOTHY
CULLIMORE,
General Manager,
Grand Casino
Basel, Switzerland.
phenomenal. On the down side there has

a been a big increase in taxation in recent
years, with no consultation, which took
the whole industry by surprise, and the
severity of the legislation covering social
responsibility and anti-money laundering
is beginning to hamper growth within the
industry.
Located just three minutes drive away
from the EuroAirport Basel and only five
minutes away from the Basel city centre,
the casino offers 301 slots, 15 table
games, four bars, a restaurant and two
event halls. Mr Cullimore said there is no
need for any quick-fix solutions at the
casino although the demands of the
market have seen several recent changes
on the slot floor.
There is a great group of managers and
staff here so I am not coming in to put
out any fires. It is refreshing to be able to
look at an operation without thinking
about all the tiny things that occupy so
much of your time when you do startups, he explained. Modifying and
improving incrementally is what is
required here.
Since Basel first opened its doors eight
years ago, the sector has of course
changed due to the global downturn in

the economy. Basel has also been faced
with new competition from the Lucien
Barrire property in Blotzheim, France, as
well as the strong Swiss Franc which has
hampered leisure spend from the Euro
Zone.
As such the casino has just installed 50
IGT sbX, server-based gaming machines
as it looks to bring its customers more
slot choice without increasing the number
of terminals. It will take time to get them
functioning as server-based machines,
Mr. Cullimore explained. Some extensive
testing needs to be done as we are the
first in Switzerland to have them, but they
look very promising. We have also
installed some new EGT machines which
look great and have wonderful graphics.
The final piece in the jigsaw will be a
Doggy Cash jackpot from SPIELO which
has shown to be popular in other
jurisdictions. This should be up and
running in mid-August so we have high
hopes for that. We are currently looking
at a five year plan for the casino, to know
what the casino needs to be for the next
five to 10 years. It is clear that the
economic situation in Europe will not
change for the better overnight but we
must hope for stability at least.
Insight
CAESARS FERRIS WHEEL
missinG linq on the

las veGas strip
Caesars Entertainment plans to operate the
largest Ferris wheel in the world, the High Roller
Even with no new casino openings
scheduled for the coming year, Las Vegas
refuses to stand still with Caesars
Entertainment being given the green light
to build the biggest Ferris wheel in the
world as part of its spectacular The Linq
project on The Las Vegas Strip.
The operating giant has received the
Amusement and Transportation System
(ATS) permit from Clark County, Nevada,
allowing project officials to construct all
elements of the High Roller, soon to be
the largest observation wheel in the
world, eclipsing both the London Eye and
Singapore Flyer.
The High Roller will reach 550 feet and be
the focal point of The Linq, a fully funded
$550m retail, dining and entertainment
district located at the 50-yard line of the
world-famous Las Vegas Strip.
The Linqs Executive Project Director
David Codiga, said: "This permit
represents a significant milestone in the
development of the High Roller wheel
project. We have successfully satisfied
Clark County's requirements to proceed
with erecting the structure and look
forward to the day the High Roller makes
its inaugural rotation."
The final milestone before the wheel
"We are enhancing

the allure of the
resort experience
by bringing both
visitors and locals
something new
and dynamic. The
Linq will cater to a
wide variety of
audiences and will
serve as a location
for a wide range of
functions be it a
business meeting,
bachelor party, first
date, or ladies
night out. We are
creating an
experience that
currently does not
exist within the
market. The
development will
re-define the center
Strip."
GREG MILLER,
Senior Vice
President of
Development,
Caesars
Entertainment.
welcomes its first passengers is the official

Certificate of Operation, which will be
issued once the wheel is completely
constructed, tested and commissioned.
Early site civil work began on The Linq
last November, but Las Vegas visitors and
residents will notice a steady increase in
construction activity later this summer as
crews work to erect the High Roller's
3.5m pound steel structure. The 520-foot
diameter wheel, situated north and south
(parallel to Las Vegas Boulevard), will
feature 28 glass-enclosed cabins that will
unveil broad views of the famed-resort
city in the 30 minutes it takes to complete
one full revolution. Each cabin will
accommodate up to 40 people and will be
available for individual or group
experiences. Caesars Entertainment
officials have already received scores of
inquiries from soon-to-be brides and
grooms interested in hosting nuptials at
550 feet.
"We are enhancing the allure of the resort
experience by bringing both visitors and
locals something new and dynamic," said
Greg Miller, senior vice president of
development for Caesars Entertainment.
"The Linq will cater to a wide variety of
audiences and will serve as a location for
a wide range of functions be it a
business meeting, bachelor party, first
date, or ladies night out. We are creating
an experience that currently does not
exist within the market. The development
will re-define the center Strip."
Comprised of diverse retail, dining, and

entertainment experiences, The Linq will
span more than 200,000 sq. ft. of gross
leasable area and is planned to appeal to
the region's growing Gen X and Gen Y
clientele, aged 21 to 46, whose market
share is estimated to grow to 52 per cent
of Las Vegas visitor spending by 2015.
Owned and operated by Caesars
Entertainment, the mid-Strip attraction is
designed as a destination in its own right
and is being created to revitalise the
center-resort corridor. An estimated 20.4
million people pass in front of this space
each year.
we are
creatinG an
experience
that currently
does not exist.
linq will
re-define the
center strip.
Caesars is also making simultaneous

upgrades to three, large mid-Strip resorts.
On The Linq's north side, an engaging
guest walk path will lead from the
Carnaval Court outdoor plaza at Harrah's
Las Vegas through the Imperial Palace
Hotel & Casino to The Linq. A pedestrian
connection will also be built from The
Linq into Flamingo Las Vegas on the
south. Additional enhancements will
completely transform the facade, porte
cochere, casino and hotel reception areas
of the Imperial Palace. Improvements to
resort guest service areas will be
introduced in phases.
Insight
CHILE
chile freezes
out licences
No extensions have been granted to Chiles
casino current licence holders prior to 2005
The Chilean Ministry of Finance has now
confirmed that there will be no extensions
granted to those casinos in operation
prior to the 2005 revamp of the sector, but
that the communes in which the old
properties are located will retain a licence.
Casinos in Arica, Iquique, Coquimbo,
Vina del Mar, Pucon, Puerto Varas and
Puerto Natales will all be affected by the
switch over. Operators Enjoy and Dreams
account for more than 60 per cent of the
old style concessions.
The Ministry is keen however to ensure
that there is no gap in the operation of a
casino in any commune. By law, the socalled local casinos still operating in the
country under the previous legislation,
will have to operate under the new rules
as of the start of 2015.
With licences set to run out in 2015,
municipalities must surrender their
licenses to the Superintendencia de
Casinos Games (SCJ) to compete in a new
bidding contest. The mayors of those
municipalities affected have stressed the
economic impact of not having a casino
in operation in their localities for any
length of time. The mayor of Pucon, Edita
Mancilla said that the casino generates
taxes of $1,600m each year, representing
35 per cent of its total budget. Under the
new rules, however, only 20 per cent of
The law states that

local casinos must
close on January
31, 2015. It implies
that the new SCJ
tender will be
launched on
January 1 2016. The
problem is that if a
new investor
comes on board,
the building work
takes time, so there
will be a period
when those
casinos will
probably be
closed.
FRANCISCO JAVIER
LEIVA, former
Superintendent,
Superintendencia
de Casinos Games
(SCJ).
licences set to
run out in 2015,
must
surrender
their licenses
to compete in a
new biddinG
contest.
revenues generated by the casino will be
shared between government regional and
municipality.
The Treasury is now working on a project
to minimise any impact by restricting
invitations to bid to only districts where
there is already a casino. A spokesperson
for the Ministry of Finance confirmed:
The city casinos end on December 31,
2015, they will be no more. This is a blow
to the municipal coffers, so we are trying
to create a system in which the
municipalities that have casinos will
continue, and then gradually they will be
incorporated into the general law of
casinos.
According to the former superintendent,
Francisco Javier Leiva, the proposal is
virtually complete and awaiting
presidential approval. It sets out a new
bidding process led by the
Superintendent, while maintaining the
current locations. He said: The law states
that local casinos must close on January
31, 2015. It implies that the new SCJ
tender will be launched on January 1
2016. The problem is that if a new

investor comes on board, the building
work takes time, so there will be a period
when those casinos will probably be
closed.
The new casino sector in Chile was
launched in 2005 with the approval of
Law N 19995. The three years between
2005 and 2008, saw 18 of the new casino
licenses, the maximum allowed by the
legislation, handed out.
In 2011, 15 of the 18 new casinos were
operating, located in Antofagasta, Calama,
Copiapo, Rinconada, San Antonio, Santa
Cruz, Mostazal, Talca, Pinto, Talcahuano,
Los Angeles, Temuco, Valdivia, Osorno,
and Punta Arenas. Whilst in April and
May of 2012, casinos in the cities of
Coyhaique and Castro opened their doors
to the public, the other casino, which was
set to open in the city of Ovalle, was not
developed after Casinos Austria
International pulled out of the project.
The Casino Gaming Superintendence of
Chile is to initiate a new process to
choose an operator for that license in the
first two months of 2013.
A report from the Superintendence
recently detailed that the 15 casinos in
operation at the turn of the year had a
total of 8,705 slot machines. The main
manufacturers are Bally, with an 18.9 per
cent market share, WMS with 18.6 per
cent, Spielo with 18.4 per cent, IGT with
16.9 per cent and Aristocrat with 10.6 per
cent. The industry generated revenues of
US$515m in 2011. Since the start of 2011,
the countrys slot total has reached 9,203.
Insight
CAESARS US
Harrah's Entertainment, the company
famously rejected an opportunity to buy
the Macau gaming sub concession now
controlled by Wynn Resorts for $900m.
Big mistake, Mr. Loveman said to
Bloomberg Businessweek at the time. I
was wrong, I was really wrong. You had
to have a kind of intuitive courage. I'm
not well-suited to those kinds of
decisions.
In September 2007, Caesars invested
$577.7m to buy a 175-acre golf course on
Macau's Cotai Strip with the aim of one
day transforming the land into a hotelcasino destination. That aim doesnt look
like coming to fruition any day soon,
leaving Caesars with a huge bill to pay.
Caesars Golf Macau accounts for five per
cent of the citys land. Whilst it cant
develop a casino on the land, Caesars
may one day hold a winning hand but
only if development continues at such a
pace that land is at a premium.
caesars below
par performance
A mis-guided investment prevents Caesars conquering the
downturn as its Macau golf course proves a costly bogey
Caesars Entertainment saw losses widen

to double what analysts had estimated in
its second quarter with casino revenue
deteriorating between the first and second
quarter as the economy softened again.
However, the US giant is still paying for a
land grab in Macau five years ago without
which its Q2 results would have been
nearly in line with analysts expectations.
The US$101m Macau charges reduced
Caesars' income from operations by
nearly 65 per cent to $81.8m.
Results fell well short of Wall Street
expectations with losses increasing to
$241.7m in the three months ended June
30, compared with a loss of $155.5m in
the same period last year, whilst revenue
increased two per cent to $2.17bn from
$2.16bn. The increase was due mainly to
improved revenues from the company's
international and online operations,
including Playtika, which was acquired
during 2011. These helped offset lower
casino revenues in several US regions,
primarily Atlantic City.
Gary Loveman, Caesars Chairman and
CEO, said: I think the world since April
or May has gotten more difficult. Theres
a trepidation on the part of consumers to
spend at the rate they have historically.
After a strong first quarter, difficult
economic conditions led to lower
visitation in several regions, impacting
our core operating results in the second
quarter. We saw weaker results in much

of our core business amidst a different
macro environment. While were pleased
to see visitation and occupancy in Vegas
hold up during the quarter, gaming
revenues were lower. In the Midwest,
gaming results were slightly weaker, and
Atlantic City continued to be a very
challenging place and declining visitation
and over-capacity continue to characterise
that region.
Despite the challenging environment, Mr.
Loveman pointed to considerable
progress in expanding Caesars
distribution network as being a highlight.
We're optimistic about and committed to
our capital efficient growth and
investment strategy, he explained.
While we invest in our future, we're also
maintaining a high level of discipline
around our operating expenses. Our
strategic imperatives are to expand our
distribution network into higher growth
markets, both on land and online,
leverage our scale to drive efficiency in
the way we conduct our business and
attract best-in-class talent, invest in our
core brands to increase their relevance
and reach and further strengthen our
capital structure and balance sheet.
However those aims are still being offset
by the companys gamble on Macau, a
territory for which it has no operating
licence. In its previous incarnation of
I think the world

since April or May
has gotten more
difficult. Theres a
trepidation on the
part of consumers
to spend at the rate
they have
historically. After a
strong first quarter,
difficult economic
conditions led to
lower visitation in
several regions,
impacting our core
operating results in
the second quarter.
We saw weaker
results in much of
our core business
amidst a different
macro
environment.
GARY LOVEMAN,
Chairman and
CEO,
Caesars
Entertainment.
There was plenty closer to home to keep

Mr. Loveman happy though. "We made
significant progress during the quarter in
expanding our domestic distribution," he
continued. "Our alliance with Rock
Gaming opened Ohio's first casino,
Horseshoe Cleveland, and is ahead of
schedule on construction of Horseshoe
Cincinnati, which is expected to open
early next year. Horseshoe Cleveland has
drawn larger than expected crowds and
enrolled more than 50,000 new members
in our Total Rewards loyalty-program
during the quarter.
In New England, our alliance with the
Suffolk Downs racetrack in East Boston
announced plans to apply for a license to
build a Caesars-branded property to serve
the millions who live in or visit the
historic region.
On July 31, the Maryland Video Lottery
Facility Location Commission granted a
license to a Caesars-Rock Gaming
consortium to build and operate a 3,750
VLT facility in Baltimore. Were pleased
to have been awarded the license," Mr.
Loveman explained, and look forward to
building a unique entertainment
experience that will attract customers
from across the country. The development
of Harrah's Baltimore is part of our plan
to develop casinos in urban areas that
integrate into and support the
surrounding communities. In Las Vegas,
we will begin taking reservations in
October for the Nobu Tower at Caesars
Place, and expect to announce some of
the key anchor tenants for the $550m
Linq retail, dining and entertainment
experience across from Caesars on the Las
Vegas Strip.
Insight
MACAU
The decline in net revenue was primarily
attributable to lower group-wide rolling
chip volumes, partially offset by strong
improvements in the mass market table
games and gaming machine segments,
particularly at City of Dreams. However a
year-on-year improvement in net income
was primarily a result of improvements
within the mass market gaming segments,
reduced non-operating expenses,
including lower net interest costs and
one-off costs associated with the
refinancing of the City of Dreams Project.
Mr. Ho explained: The results delivered
in the second quarter of 2012 highlight
the strong year-on-year improvements in
operating fundamentals of our mass
market segments, with our mass market
table games operations providing us with
a more stable and profitable gaming mix,
particularly at City of Dreams, driving
group-wide Adjusted EBITDA and cash
flow. In addition to the recent slow-down
in the market-wide rolling chip segment,
our rolling chip volumes also continue to
be impacted by our table optimisation
strategies, which we are optimistic will
generate improved future group-wide
table yields across our rolling chip and
mass market table games segments,
giving us greater flexibility to participate
in the changing gaming landscape in
Macau and drive long term and
sustainable improvements in future
operating fundamentals.
liGhts, camera
and more action
Melco Crown hopes that Studio City will brighten results as the
company looks to invest US$2.5bn in the new resort project
With revenues across the board
plateauing for Macau-operator Melco
Crown, the headline news in its second
quarter results lay with its stalled Studio
City project where it has now been
granted all necessary approvals to invest
US$2.5bn in developing its next resort.
Featuring 1,600 five-star hotel rooms,
18,560sq. m. of retail space and up to 500
additional gaming tables focused on the
mass-market, Studio City could still come
with a sting in the tail.
We are very confident we will be having
gaming as part of this exciting integrated
resort, Lawrence Ho, Co-Chairman and
Chief Executive Officer of Melco Crown
Entertainment, said, still unable to 100
per cent guarantee the casino element of
the project. Were delighted to have
received the revised formal land grant
approval and permit to restart
construction from the Macau
Government, enabling us to move
forward with the development of our
exciting Studio City Project. The
property's location is one of its key
competitive advantages. Not only is
Studio City directly adjacent to the
increasingly important Lotus Bridge
immigration center. And it also has direct

access to one of only three light rail
casino stops in Cotai, and it enables to
book in the North and the South of the
Cotai strip.
He described the project as a large-scale
integrated entertainment, retail and
gaming resort which will include
significant gaming capacity, five-star hotel
offerings and various entertainment, retail
outlets to attract a diverse range of
customers. Its focus will be on the mass
market segment in Asia and, in particular,
from Greater China.
"We are grateful that the Macau
Government has provided us with this
unique opportunity to further expand and
diversify the leisure and tourism offerings
available to visitors to Macau, ensuring
the long term success of the region as a
leading tourism destination in Asia, Mr.
Ho added.
Melco Crown Entertainment saw revenues
drop slightly in the second quarter of
2012 with GGR of US$938.5m,
representing a slide of two per cent
compared to the same period in 2011.
In addition to the
recent slow-down
in the market-wide
rolling chip
segment, our
rolling chip
volumes also
continue to be
impacted by our
table optimisation
strategies, which
we are optimistic
will generate
improved future
group-wide table
yields across our
rolling chip and
mass market table
games segments,
giving us greater
flexibility to
participate in the
changing gaming
landscape in
Macau."
LAWRENCE HO.
Melco crown also had good news on the

stalled Studio City project. City of Dreams
was a success for the company posting
GGR of US$684.2m compared to
US$607.9m in the second quarter of 2011.
The propertys EBITDA was also up by 22
per cent, driven by improved mass
market table games and gaming machine
volumes, a substantially improved mass
market table games hold percentage as
well as a higher rolling chip win rate.
Mass market table games at City Of
Dreams saw drop increase by 10 per cent
to US$822.5m whilst slot handle was also
up by 28 per cent surging to US$727.8m
during the quarter.
The picture wasnt quite as rosy as Melco
Crowns Altira property with GGR falling
to US$208.5m from US$311.5m in the 2011
quarter. EBITDA dropped by 64 per cent
due to a lower rolling chip win rate
together with reduced rolling chip
volumes, as well as higher wage costs.
Tables were down six per cent but at 97
per cent, occupancy rates were in-line
with the comparable period in 2011.
Melco Crown also operates 2,100 slots
through its Mocha Clubs operations.
Revenues were up eight per cent to
US$35.1m in the second quarter of 2012.
Insight
AUSTRALIA
ambitious plans
for queensland
Australian billionaire Clive

Palmer has unveiled ambitious
plans for a Queensland casino
An eccentric Queensland billionaire has
presented spectacular plans for a
proposed casino complex including a
hovercraft station, an international
airport, a convention centre, a water
park, a beachside amusement park, a
wildlife park, an aquarium and a 1,000
room hotel at his Coolum Palmer Resort
on the Sunshine Coast, north of Brisbane.
Clive Palmer, who has made his money
from mining, has even registered a
trademark for the name Coolum Casino
and the domain name
www.coolumcasino.com.au.
The blueprint, pieced together by a team

of international consultants, features a 20storey sky needle, a giant Ferris wheel
similar to the London Eye and a monorail
linking the attraction directly to the
Sunshine Coast Airport. The plan is to
ferry up to 400 passengers at a time via
hovercraft from Brisbane to the islands of
Moreton Bay.
Mr. Palmer said 9,000 locals would be
employed at the new complex which
would be a huge boost for the regional
tourism industry, breathing new life into
the sector, which has struggled to since
the floods and cyclone Yasi. However, his
plans would need state approval and new
regulation issuing a licence for the area.
Mr. Palmer said he expected to invest
we estimate
this proJect
and its flow on
effects could
Generate more
than 9,000 Jobs
for the
sunshine coast.
around A$2.5bn with the land still

needing to be bought, a purchase that
would include state government land on
the Coolum beachfront.
He believes the project will generate
$100bn in gaming tax for the state each
year. With half an eye on how Singapore
deterred locals from gambling too much,
Mr. Palmer said a $100 entrance fee for
locals would be put in place to minimise
risk to Australians.
We've got to ask ourselves: with what
we've got in Queensland, why it is that
year in and year out the number one
holiday destination for Asian tourists is
Hawaii? he said. I believe there is strong
willingness from people on the Sunshine
Coast for a major job-creating project like
this to happen. There haven't been any
tourism developments in Queensland
since the 1970s and 1980s and we are
looking to raise the bar again.
Mr. Palmer stressed the plans were for
community consultation and did not
constitute an outright development

application.
We'll be consulting
the whole
community and we
plan to have
meetings on the
Sunshine Coast
with the residents.
We'll give them a
chance to
comment on it.
We've just got to
work out how
many people are in
favour of it and
how many people
are not.
CLIVE PALMER.
I think he's very
serious about this. I
welcome his
enthusiasm for the
region, but it's a lot
of conceptual ideas
at present and
needs a lot of work
and consultation.
Until something
concrete is
presented to
council, it would be
presumptuous of
me to give an
opinion.
MARK JAMIESON,
Coast Mayor.
The new airport will be capable of

taking A380s and 747 Jumbo jets from
Singapore, Beijing and Tokyo directly to
the Sunshine Coast, he added. We
estimate this project and its flow on
effects could generate more than 9,000
jobs for the Sunshine Coast region during
construction. Hawaii and other Pacific
nations have taken all the real tourism
growth out of the Australian and
Queensland economies. We have not been
able to compete with the beachfront
development at Waikiki in Hawaii or with
Fiji and other destinations because of
restrictions. As a consequence of this,
Queensland jobs and families have
suffered as have our childrens future and
the states revenue. Its time we made a
change and reclaimed the states mantle
as Australias and the worlds premium
tourist destination.
The theme park has been designated for
an 80 acre area and our options include
family oriented attractions, Mr. Palmer
added. We also plan to build a
convention centre, which can host 5,000
people and have underground parking for
up to 3,000 cars.
Local media has labelled Mr. Palmer as
something of an eccentric following
previous rumoured projects such as
wanting to clone dinosaurs in a real life
Jurassic Park, which he denied, and
building a Titanic II. Coast Mayor Mark
Jamieson added: I think he's very
serious about this. I welcome his
enthusiasm for the region, but it's a lot of
conceptual ideas at present and needs a
lot of work and consultation. Until
something concrete is presented to
council, it would be presumptuous of me
to give an opinion.
Insight
SOCIAL MEDIA & GAMING
mGm resorts
launch myveGas
MGM Resorts launches into the
freemium sector with its new
Facebook destination, myVegas
MGM Resorts has entered the social
gaming space with the launch of
myVEGAS, a Facebook destination for the
latest breed of social entertainment, in a
partnership with PlayStudios, a new game
development company focusing on freeto-play games of chance.
myVEGAS delivers a new level of
authenticity and play value as gamers
play gambling games, unlock and explore
a virtual Las Vegas and earn real-world
rewards to be spent in real casinos.
Bill Hornbuckle, MGM Resorts
International's Chief Marketing Officer,
said: "We have actively watched the
explosion of the social gaming landscape
and evaluated the options for extending
our brands through these increasingly
important channels. In partnership with
PlayStudios, we have created a platform
that will engage and entertain existing
MGM Resorts customers, attract new ones
and allow us to strengthen our brands in
myveGas is the
intersection
of GamblinG
and social
GaminG on
facebook and
captures the
true essence of
las veGas.
a new and relevant fashion.

Andrew Pascal, founder, president and
chief executive officer of PlayStudios,
previously served as president and chief
operating officer of Wynn Las Vegas and
Encore. He said:"myVEGAS is at the
intersection of gambling and social
gaming. With the emergence of Facebook
as a leading gaming platform, we saw an
opportunity to offer deeper and more
engaging game play that captures the true
essence of Las Vegas.
PlayStudios marks a return to Mr. Pascal's
entrepreneurial roots, where Pascal

founded and led two Silicon Valley-based
startups: Silicon Gaming and
WagerWorks. PlayStudios secured the
exclusive social gaming and mobile rights
for Las Vegas' premier properties: ARIA,
Bellagio, MGM Grand, Mandalay Bay, The
Mirage, Monte Carlo, New York-New
York, Luxor, Excalibur and Circus Circus.
We have actively
watched the
explosion of the
social gaming
landscape and
evaluated the
options for
extending our
brands through
these increasingly
important
channels.
BILL HORNBUCKLE,
Chief Marketing
Officer,
MGM Resorts
International.
myVEGAS provides access to a diverse

array of chance-based games, combining
established gambling formats with
immersive and entertaining social game
mechanics and storylines. The initial suite
of experiences featured in myVEGAS
includes slot and table games. The
myVEGAS entertainment destination will
continually evolve as new games and
game categories are introduced.
myVEGAS players will earn Loyalty Points
as they spend time playing the portfolio
of games. These Points may be redeemed
for real-world rewards. The myVEGAS
Loyalty Program will feature offerings
from all of the participating MGM Resorts
International properties. Rewards will
range from choosing the song for the
Fountains of Bellagio or diving with the
sharks at Mandalay Bay's Shark Reef
Aquarium to gourmet dinners, luxurious
hotel stays, Cirque du Soleil show tickets
and access to Las Vegas' hottest pools and
nightclubs. Hundreds of thousands of
discrete prizes will be awarded to
myVEGAS loyalists, amounting to millions
of dollars in value.
Insight
MARYLAND LIVE!
maryland live!
fears sixth sense
Maryland Live! flies through first
month, but warns that sixth
casino could hurt tax returns
Maryland Live! Casino has paid more
than US$23.7m in gaming taxes to the
State of Maryland after its first full month
of operation but has warned that a sixth
casino in the region could risk the health
of the entire Maryland sector. July 2012
taxes were based on the State's 67 per
cent share of $35,408,769.62 in gaming
revenue generated by the facility, a win
per machine per day of approximately
$351.54.
Maryland Live! Casino also paid out more
than $195.6m to casino customers
through the month, including $8.7m in
jackpots of $1,200 or higher.
A delighted Joe Weinberg, Managing
Partner of the casinos owners; The
Cordish Companies, said: "Our revenues
continue to be in line with our
projections. Of great significance, the
State's overall July casino revenues
clearly demonstrate oversaturation is
already a serious problem for Maryland.
Even with Maryland Live! only partially
open and Baltimore City not open at all,
July revenues at Hollywood Casino
Perryville were down 32.4 per cent as a
maryland live!
paid out more
than $195.6m to
casino
customers in
July, includinG
$8.7m in
Jackpots of
$1,200.
result of competition from Maryland Live!

and the Perryville facility is located over
50 miles from Maryland Live! The July
numbers reinforce it is premature for the
State to consider an expansion of gaming
before ensuring that Maryland can
actually support the five existing licenses.
Maryland Live!'s results show
approximately 50 per cent of its customer
base is from the District of Columbia,
Virginia, Prince George's and
Montgomery Counties, markets located
within 30 miles of Maryland Live! Actual
data clearly shows the State risks
undermining the health of the entire
Maryland gaming industry by adding a
sixth mega casino in Prince George's."
"Prior to adding another massive casino
Prior to adding
another massive
casino to the
BaltimoreWashington
corridor, common
sense dictates such
a drastic change
can only be made
based on actual
performance data
after all five existing
authorised facilities
are open and
stabilised.
JOE WEINBERG,
Managing Partner,
Cordish
Companies.
to the Baltimore-Washington corridor,

common sense dictates such a drastic
change can only be made based on actual
performance data after all five existing
authorised facilities are open and
stabilised. Maryland casinos are paying
the highest tax rate on slots in the
country, which rate cannot be sustained
with massive new capacity added to the
40-mile corridor encompassing Prince
George's, Anne Arundel and Baltimore
City. The best and fairest approach to
maximizing gaming taxes for the State is
to maintain the tax rate at current levels
and add table games to the five existing
sites. That is the course of action that will
most benefit the State of Maryland and its
citizens, show Maryland is a reliable
business partner, and ultimately provide
the highest tax revenues to the State,"
concluded Mr. Weinberg.
The new $500m plus gaming and
entertainment destination, located
between Baltimore and Washington, at
Arundel Mills in Hanover, opened Phase
One of the project on June 6, 2012. With
Phase Two construction ahead of
schedule, the property recently unveiled a
newly-expanded portion of the casino
floor, complete with 531 additional slot
machines and electronic table games. The
new amenities provide more
entertainment options for guests as
Maryland Live! Casino works towards the
completion of the third largest
commercial casino in the United States.
By mid-September, Maryland Live! will
celebrate the completion of the two
million sq. ft. casino with the addition of
the final 1,043 slots and electronic tables
games, including a High Limit slots room.
Insight
use social media effectively?
brushinG up
social skills
A new series of workshops have been designed
by social media experts, Love Social Media, to
help casino operators engage with this new
medium and with your customers
During the Olympic games in London the
London Eye was transformed into a giant
twitter mood wheel. Every evening the
London Eye transformed into a circle of
light representing the sentiments on
twitter about London 2012. The London
Eye would shine up in blue for positive
moods and red for negative moods. Most
of the time, the London iconic Ferris
wheel was primarily blue. Can you
imagine what something like this would
do for your casino? A big twitter mood
board in the centre of your casino
showing how happy your casino guests
are. Are you ready to take up that
challenge? Would you be happy to accept
that sometimes the board can be red?
Its not just twitter thats making the
headlines. Mr. Bean was the most tweeted
subject during the London Olympics
ceremony. But did you know that 1 hour
of video is being uploaded on youtube
EVERY SECOND? And 2 billion items are
liked on Facebook EVERY DAY. Do you
use Google maps when you need to know
where youre going? Well, youre not
alone. Google maps takes people on 2
billion miles of travel every year.
As I talked about in last months article
about social media, the opportunities for
casinos are immense. Casinos use
facebook to promote their events and
have their customers engage with exciting
content like casino news, new games,
poker tournaments, competitions and so
on. Casinos use Twitter to improve
customer service. And the advanced
casinos use Youtube to showcase their
casino to prospective guests.
But be honest, maybe you are confused
about Social Media and have some
questions you need answers to.
- Are you lost on how Twitter and
Facebook can help your casino win
new customers?
- Are you thinking Can Casinos actually
MARC CAMPMAN,
Social Media
Playmaker.
Marc Campman is
an expert in social
media for business.
He lectures and
presents about
todays best social
media marketing
plays and shares
his experience with
businesses, helping
them to start
conversations,
create
communities,
advance ideas and
seed discussions.
You can read his
blog on
WWW.MARCCAMP
MAN.COM
WWW.LOVESOCIAL
MEDIA.COM
- Are you wondering how casinos

actually grow their customer base
through social media?
- Have you already set up social media
channels for your casino but wonder
what to do next?
To help you understand what you can
achieve with social media we teamed up
with G3i and have put together a two-day
workshop An Introduction to Social
Media for Casinos. This is your
opportunity to prepare yourself for the
future and take advantage of everything
social media has to offer you. Here is a
quick overview of what you will learn in
this exciting workshop:
This Social Media for Casinos workshop
will give your casino the necessary kickstart to use social media effectively. This
workshop is for marketing staff in your
casino and everybody else in your casino
that is interested in learning how to
enhance relationships with existing
customers, grow their customer base or
improve customer service. After this
Social Media workshop you will:
Have a thorough and practical
understanding of all aspects of social
media
Receive an overview of how casinos
can benefit from social media
Have learned about how other casinos
have successfully implemented social
media
Get the skills to develop an integrated
presence on Twitter, Facebook,
Youtube, Pintrest and other relevant
social media networks
Gain experience in publishing your
own casino blog to start creating
content and spread your social media
presence
Understand how to integrate these
social media networks with your
existing web site
Receive numerous examples of
successful social media campaigns run
by casinos to grow their fan base on
facebook and twitter
Social Media. We love it because it

changes the way businesses connect with
their customers, governments engage with
their citizens or casinos extend their
gaming experience online to reach new
players. We share our passion in social
media with people across the world.
Love Social Media Training provides you
this Social Media for Casinos training
across Europe and at your casino.
Wherever you are. I will be your
instructor and I have an extensive gaming
and casino background. Our training
programmes are of the highest quality and
they ensure its a pleasure for you to
attend and learn with us. We also offer
you free of charge retake of the workshop,
within 6 months of your original training
date. If theres something you forget or
just need refreshing. Thats the Love
Social Media Guarantee of Learning.
this social
media for
casinos
workshop will
Give your
casino the
necessary kickstart to use
social media
effectively.
By attending this workshop you will also
get free access to our Love Social Media
online training classes. Online classes on
Facebook, Twitter, Youtube, Blogging and
many more classes to be added in the
future. This free membership offers you:
- 24/7 online access anytime,
anywhere
- Clear and easy lessons, focused on
video tutorials and guided assignments
to get results step-by-step
- Strategies and advice targeting business
owners
- Answers to your questions when you
need them (email support)
- Ongoing and updated content
Have the tools in place to measure

results of your social media efforts
- Short video tutorials
Understand how to measure Return on

Investment for your casino.
- Money of future Love Social Media

training classes
The workshop is hosted by Love Social

Media. And as our name implies, we love
Love Social Media will support you all the

way in your social media endeavours.
Are you subscribed

to G3Newswire.com?
G3NEWSWIRE IS UNLIKE ANYTHING THE GAMING INDUSTRY HAS SEEN BEFORE

A dynamic daily news website that simplifies the reading of news by headline, region and industry; thumbnails of every
story encapsulate the content of the article for a focused user-friendly experience. The result is the fastest delivery
mechanism for both general browsing and the gathering of specific 'relevant' gaming news items.
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Insight
social + mobile + cloud

= recipe for success?
Cozy Games Rob Wheeler takes a critical look at the formula for Social
Gaming success and questions the prescribed industry model
If only it were that easy! In order to be

successful operators entering the Social
Gambling market will need a specific
strategy and the ability to provide leading
games content online and on mobile with
the ability to facilitate hundreds of
thousands of concurrent players.
Lets break the above equation down and
go through each ingredient in detail
starting with SOCIAL. First and foremost
the operator has to have a specific
strategy and audience in mind.
Whether it is a completely new brand
detached from the operators online real
money gaming brand launched in order to
generate a brand new revenue stream, or
launching their existing real money brand
into soon to be regulated markets to build
player databases prior to regulation, or
the trial of a brand new game mechanic
in the social gambling space, or as a clear
cross marketing tool to educate players on
particular games and game play with a
view to converting them to real money
players over time, operators need to be
specific. It is a competitive market and
with umpteen casinos due to launch in
facebook in the next six months you need
a clear strategy and clear differentiation in
order to be successful. A site that
purports to be all things to all people will
fail.
ROB WHEELER,
Commercial
Director, Cozy
Games.
Having worked in
the gaming
industry for the last
nine years, Rob has
played an integral
role at a number of
highly respected
gaming companies
including IGT
Interactive (formerly
WagerWorks) and
Virtue Fusion. He
recently joined Cozy
Games as
commercial director
and is primarily
responsible for the
development of
commercial
relationships with
new and existing
customers.
The successful social gambling game has

to engage the player and be an exciting,
interactive and fun experience with a
certain moorish quality to it (think
cashew nuts). It maybe stating the
obvious but you want the player to come
back for more, you want the player to
have enjoyed the experience enough that
they convert and purchase virtual
currency in order to progress within the
it is a
competitive
market and
with casinos
due to launch
in facebook in
the next six
months you
need a clear
strateGy.
game structure and make their association

with the game official. They are proud of
the level they have achieved and want
their newly found status to be recognised
in the particular community they are
playing in. Players want a rich playing
experience, they want to be entertained,
they want the gameplay to be interactive
and they want the ability to interact with

other players within the community and
within the game.
In a real money slot game: the theme, the
game maths, the game speed, the second
screen bonus features, the sound, the
sound announcement devices, the win
animation and the subtlety of this mix
would define the success of that specific
game in engaging and drawing the player
in to the game play with a heavy
weighting on the intricacies of the maths
model as the players play more in search
of winning hard cash.
In the social game the above facets are all
still very important but there is no
cashing out, therefore whilst there is an
emotional thrill to winning, it is only one
contributing factor. The players expect
active interaction within the game,
challenges within the game, reward in
meeting the challenge and making the
next level, increasing their status and
progressing within the social hierarchy
within that specific game and playing
community.
OK, lets move on to MOBILE. Social
gambling or gaming is played on social
networks, predominantly facebook
currently. Therefore it follows that where
ever a player can access facebook from
you want them to be able to access your
Insight
game. This is key to maintaining and

growing your player base - keeping the
community alive and intact at all times in
order to build player liquidity. There are a
lot of statistics out there about the uptake
of smartphones and tablet devices and
the paradigm shift that is occurring as
players migrate from traditional PCs and
Laptops to iPads, iPhones and Androids:
one in every two minutes of UK mobile
internet is spent on facebook; mobile use
of social networks is up 80 per cent on
last year in the UK alone.
When provisioning the game on mobile
the objective is to provide continuity of
offering to the player; tablets and
smartphones are getting better but there
are still many constraining factors: device
screen size, general usability, the quality
of the 3G or 4G network (depending on
location and territory) The first thing to
make sure is that you are provisioning the
game correctly in order to deliver the best
possible playing experience. Time on
device on mobile is a lot shorter than
online and therefore it is critical you
reach the player effectively in that given
time frame or you will lose them and they
may well not come back. There has been
an exponential increase in the number of
social gambling players, now running at
circa 60 Million, you need to able to
capitalise on that. You also need to be
able to reach your chosen audience across
There has been an

exponential
increase in the
number of social
gambling players,
now running at
circa 60 Million, you
need to able to
capitalise on that.
You also need to be
able to reach your
chosen audience
across multiple
device types, so
make sure your
chosen platform
can provision for all
popular mobile
and tablet devices.
the
converGence
between
GamblinG and
social GaminG
is happeninG,
its now fact,
take your pick
of the multimillion dollar
acquisitions.
multiple device types, so make sure your
chosen platform can provision for all
popular mobile and tablet devices.
Right, the third and final part; CLOUD
TECHNOLOGY. Quite simply if you want
to compete with the likes of Zynga, who
according to my phone right now
currently have over 292,000 concurrent
players enjoying Texas Holdem Poker then you are going to need a Cloud Based
Technology solution. A scalable hardware
infrastructure model that facilitates tens of
thousands of concurrent players will no
longer be sufficient. A Cloud Based
solution that enables operators to scale in
line with demand catering for hundreds
of thousands of concurrent players will be

crucial to their success. It has the added
benefit of substantially reducing capital
expenditure and infrastructure costs.
MMORPG (Massively Multiplayer Online
Role Playing Games) and the Video
Games Industry (see XBOX Live for
example) already make use of the Cloud
Technology.
SUCCESS? With a specific strategy,
compelling social games content and a
scalable offering real money gaming
operators will be well positioned to
launch successful social gambling
operations.
The marketing prowess of a top tier real
money gaming operator coupled with a
significant budget for marketing and
game development makes for a powerful
combination.
The much mooted convergence between
gambling and social gaming is happening,
its now fact, take your pick of the multimillion dollar acquisitions this year for
confirmation. Who are we to disagree
with International Game Technology and
Caesars Entertainment, there is business
to be had. Now it is really going to get
interesting, how the two industries
actually interact with each other to drive
gaming forwards will be fascinating, get
involved and be a part of it.
Insight
ARGENTINA
intractable
The threat of nationalisation sparks a local and international casino split that has
wide reaching effects, not least for the Argentinean gaming exhibition, SAGSE
Following Argentinas decision to
nationalise the Spanish majority stake in
the YPF oil company, previously owned
by Repsol, much of the Spanish-owned
casino sector is now waiting to see if the
same happens to them.
The threat of nationalising the casino
industry is very much on the cards having
been touted by Argentinas President
Cristina Kirchner. Many licences are
coming up for renewal in the next few
years, only adding to the opportunity for
the state to step in.
The AFIP (Administracin Federal de
Ingresos Pblicos) of Argentina has added
to the drama by requesting casinos and
bingo halls across the country to supply
data on their slot turnover to the
government.
The government has the right to
automatically nationalise all casinos with
congressman Mario Daniel Caputo
recently drafted legislation that would
give the state exploitation, regulation,
control and administration of gaming in

the state, whilst banning privatisation,
awarding and outsourcing under any
conditions.
Mr. Caputo said: From the Chamber of
Representatives of the Province of Buenos
Aires, it is essential to revise the whole
system to bring the regional government a
legal instrument that enables to take the
most of the resources generated by the
games of chance.
A bill would need to been drafted and
approved by local legislative leaders. The
nationalisation of YPF has concerned
investors but is said to be popular in
Argentina with locals. The same situation
is developing with the casinos.
The AMS Union which represents casino
workers in Buenos Aires is very much for
the nationalisation. The General Secretary
of the union Roberto Paez, said: "We
believe gaming should be state-owned.
The state is able to take over. The
nationalisation needs to be discussed with
From the Chamber

of Representatives
of the Province of
Buenos Aires, it is
essential to revise
the whole system
to bring the
regional
government a legal
instrument that
enables to take the
most of the
resources
generated by the
games of chance.
MARIO DANIEL
CAPUTO,
Congressman.
the threat of
nationalisinG
the casino
industry is very
much on the
cards havinG
been touted by
arGentinas
president
kirchner.
any conclusions carried to politicians. We
have our point of view, but we have no
connection with private bingo. The
nationalisation means that all companies
that today have some share of a casino
concession would automatically have to
go. The full nationalisation means that
the provincial government would handle
everything, including slot machines.
Whilst some legislators are looking to
nationalise the gaming business in the
province of Buenos Aires, Casino del
Tigre is believed to have offered local
Insight
ARGENTINA
Coderes second quarter revenues and
continued to generate notable revenue
growth and profitability. Revenues grew
25 per cent to 160m . Coderes CFO
Angel Corzo added: This strong
performance reflects a significant increase
in wpd which reached 300 in the
quarter, an increase of 18 per cent over
Q1 2011. The wins continue to benefit
from unmet demand, economic growth
and inflation in the country. Revenues in
the quarter were also boosted by a 10 per
cent increase in the number of machines
installed primarily as a result of the
relocation of the Mar del Plata hall. Mar
del Plata opened in February with
approximately 400 machines, 200 more
than the hall which it replaced.
government US$400m to extend its

operating licence past the designated 2013
expiration.
Trilenium, the owner of Casino del Tigre
since 1999, wants to receive an automatic
15-year extension to its operating permit
with no need for a competitive bidding
process in exchange for an immediate fee
of $1.1m followed by 60 instalments
taking the total to $400m. Trilenium, a
partnership between Boldt Company and
Sociedad Comercial del Plata, has
operated the Casino del Tigre since 1999.
The venue offers 1,900 slots, 74 table
games, seven restaurants and a theatre.
Its owners are also arguing that the
government has already broken its
contractual agreement as despite being
granted an exclusivity licence, several
bingo halls have been established in its
zone.
Governor Daniel Scioli is believed to have
offered a similar cash for licence offer to
bingo operator Codere who runs 14 of the
46 bingo halls in the province. That deal
would see Codere pay $136m for a 15year extension to all of its licences.
Codere runs three bingo halls in La
Matanza and two others in Moron and
San Miguel. Coderes Lily Arteaga,

Director of Investor Relations, added:
Our current expectation is that our bingo
licences will be renewed as they mature
in 2013 and 2014. Having said that, this is
could change depending on how the
Governor wants to look at it. We have
one renewal due in 2013 and four in 2014
and that is our best estimate at this point.
Regarding the framework which will be
used, we believe the framework is now in
place and that the framework should be
maintained.
However the governor has not yet
defined the framework. The regulator is
the Province of Buenos Aires not the
public administration, not the federal
governments. To the best of our
knowledge, there are no conflicts existing
between the provincial government and
the Government of Spain. So from that
perspective we do not believe that it
would have any interference in that
process. There is no relation between the
specific relation with Repsol and our case
in which we are one of several operators
in the Province of Buenos Aires and the
only Spanish one in that province.
Argentina accounted for 40 per cent of
Our current
expectation is that
our bingo licences
will be renewed as
they mature in 2013
and 2014. Having
said that, this is
could change
depending on how
the Governor wants
to look at it. We
have one renewal
due in 2013 and
four in 2014 and
that is our best
estimate at this
point. Regarding
the framework
which will be used,
we believe the
framework is now
in place and that
the framework
should be
maintained.
LILY ARTEAGA,
Director of Investor
Relations, Codere.
Lily Arteaga added: For the past nine

years the Argentine economy experienced
very healthy growth rates, supported by
high commodity prices and government
policies which incentivised consumption.
This has resulted in very high inflation,
which has not translated into
commensurate devaluation, as the
government has taken specific measures
to control the exchange rate. In pursuing
this objective, since October 2011, the
government has implemented measures to
protect the foreign currency reserves,
including controlling the purchase of
foreign currency. The stricter controls
have affected all Argentine and foreign
companies, including Codere. In light of
this situation, our liquidity needs for 2012
are completely covered without requiring
any additional monies to be repatriated
from Argentina this year, she added.
While each situation is different, and we
cannot predict the effect of further
measures, or the duration of the current
controls, it is not the first time we have
lived through this type of situation in
Argentina. We entered the market in the
late 80s and therefore operated through
the 2001 devaluation, during which time
there were also stringent capital controls.
As such, over the last 25 years of
successfully operating in the country, the
company has demonstrated its strong
capacity to adapt to changing
environments.
Rival operator Cirsa said in mid-July that
whilst it was aware of recent reports in
the Argentine media regarding the mindset of some Argentine politicians to
nationalise the gaming sector in
Argentina, it had not been contacted by
any government officials regarding a
change in ownership to its operations.
Cirsa has conducted business in
Argentina for over ten years under
concessions approved by the Argentine
gaming regulator. Its operations include
casinos in Buenos Aires and Rosario, in
partnerships with local Argentine
companies.
September
December 2011
2012PAGE
PAGE55
55
Insight
DRGT EXPANSION
true Global
vision
DRGTs global expansion plans include a new
subsidiary in Peru and offices in Austria
DRGT powered by SiP is taking the

systems market by storm. The new,
innovative, customer-friendly systems
solutions are being welcomed by
operators all around the world. Its success
is testimony to the fact the true
innovations always find a market if they
bring real benefits to users. These benefits
are clear and unique.
The DRGT philosophy is to bring
solutions that are customer-friendly to the
market. Systems solutions remain a highly
complex part of the industry. Taking this
complexity and making it simple for
operators to use that is true innovation.
Suddenly systems are no longer a
necessary headache but a welcome
marketing tool that opens up a new world
of opportunities for operators. Be it
simple accounting, or a whole range of
solutions such as cashless, bonusing,
jackpots operators know that they are
investing in a future-proof solution. Thus,
the DRGT systems solutions can be
expanded upon at any time. The operator
decides what is and when it is required.
Naturally a major bonus of working with
DRGT is that the systems solutions are
serverless. This means working with
systems becomes child-play. No
expensive servers, no expensive IT
personnel are required. This opens the
door to systems to the complete market
not only to large operators but to the
smallest as well. And DRGT solutions
grow with your requirements.
JURGEN DE
MUNCK, CEO and
co-founder of DRGT
powered by SiP.
It was and remains
our firm belief to
revolutionise the
systems market.
Systems need to be
created for the
customer.
Complexity needs
to be translated into
simplicity for
everyday use.
Suddenly operators
see systems as a
beneficial tool, even
a friend. A whole
world of possibilities
opens up. The fact
that we are
serverless and can
connect all slots
has freed up
systems to the
complete market.
A further major bonus is that DRGT

systems work with all slots from the
oldest to the newest. Operators no longer
are faced with the choice of parting from
popular older, reel-based slots. With
DRGT, these can stay on the gaming floor
where they belong. And DRGT has the
necessary solutions to make sure that
these slots continue to bring enjoyment
and satisfaction to players, for example by
including and connecting a ticket printer
for ticket-in, ticket-out even if these slots
do not have the mechanical space and
technical capability to originally include
the ticket printer. With DRGT, this is not a
problem.
The marketing element of DRGT solutions
is yet another major benefit. DrScreen
allows messaging and advertising to be
targeted directly at the slot machine.
DRGT makes use of the video screens
within the slot machine thus no further
investment is required for another screen
here. Operators can create the right
messages for a whole range of players.
Players react much more positively to
information that has been created
especially for them.
The door to new opportunities is wide
open for in Peru. The new requirement
for slots to be networked for accounting
purposes has created massive new
demand for systems. DRGT has already
signed contracts with over 50 casinos in
Peru. Naturally, DRGT has also invested

in the necessary structure and has already
a whole-owned subsidiary in Peru with a
current staff of over ten highly qualified
people.
The rise in demand meant that the former
offices in Graz, Austria, could no longer
cater for this growth. This was foreseen
already at the end of last year by the
management board and in April the
Austrian team moved to new, larger and
more modern premises within the
UniCredit Tower. The Austrian team
covers a full floor within this building.
The new premises are strategically
located, just round the corner from Graz
airport.
Jurgen De Munck, CEO and co-founder of
DRGT powered by SiP, is very pleased
with the company progress. It was and
remains our firm belief to revolutionise
the systems market. Systems need to be
created for the customer. Complexity
needs to be translated into simplicity for
everyday use. Suddenly operators see
systems as a beneficial tool, even a friend.
A whole world of possibilities opens up.
The fact that we are serverless and can
connect all slots has freed up systems to
the complete market. We will continue to
invest in our structure with new global
subsidiaries and more staff to ensure that
operators around the world can make full
use of the DRGT benefits.
Online
SPORTS-BETTING
(collusion, tournaments, chat, etc.) so in
reality these products could be skinned
and delivered out of a box. Acquiring and
retaining customers was the only thing to
be done. Over time it was clear that every
partner had to be evaluated in depth, as a
large database was not always key to
success. Adding a sportsbook to the
managed service offering was never really
considered whilst suppliers had good
performing casino and poker products.
So if you want to launch an online
sportsbook, add an online sportsbook to
your existing gaming operation or add
additional markets to an existing
sportsbook what are your choices today?
Well you do it in-house and either
develop software in-house or you buy /
lease software from others or you take a
form of managed service either in full or
in part. If you do it in house you have to
support it with the resources above or
take feeds from one of the various
providers. You can take a skin from one
of the existing operators like 888 has done
from BlueSq, but you will lack
differentiation from your supplier and
why would you partner with a
competitor?
meet your Goals
If you havent yet considered

adding a sports-book to your
portfolio - nows the time
Running a successful online sportsbook

operation takes a lot more resource than
many imagine. You require odds
compliers and traders who specialise in
different sports and whilst some may be
able to handle more than one sport, horse
racing is a full time job. Understanding
the customers is also key to success and
requires people quickly identifying each
and every punter (some maybe
professional, others arbers and others
may be working for competing
bookmakers).
Adding in todays must-have product, inrunning betting; having people available
24/7 to cover multiple events around the
world further added to the resources
required. By the nature of the product,
customers of sports betting websites will
look for value, which in turn means
attractive odds. This means that offering
the same as everyone else is not going to
cut it especially as a new entrant.
The betting exchanges provided an
alternative for a while, but they have
stagnated somewhat. With BOG (Best
Odds Guaranteed) being offered by many
bookmakers, taking an early price on an
exchange is risky unless you know the
market. Given the exchanges are also
now taking away profits from the better
customers, the bookmakers with a good

sportsbook offering have the ideal
opportunity to win back some of those
lost customers.
In addition to the above you need the
infrastructure to support the product and
this includes, exceptional software and IT,
payment processing and fraud prevention,
licencing and customer services. All of
this is on top of the marketing you will
need to do to drive customers to your
site.
If you dont have the budgets to do this
yourself you will have to go down a B2B
managed service / white-label route.
Managed service gaming companies have
been around for some time now and
originally many focused on online gaming
as opposed to sports betting due to the
added complexities of running a
sportsbook.
In its infancy managed service gaming
(casino and poker originally, with bingo
added later) was offered to everyman and
its dog with some form of database. It
was supposedly the responsibly of the
partner to provide the customers whilst
the managed service operator serviced
them with the product, the licencing,
payment processing and customer
services. The product tended to run itself.
An online casino didnt need any
servicing as such and any good poker
(and bingo) provider would also provide
a good level of product servicing
Richard Hogg has

been involved in
online gaming
since 1999. In a
career that has
spanned across
three decades and
multiple continents,
he has overseen
the induction of
many brands and
products into
various market
places. He is
currently CMO for
Betting Promotion,
leading market
makers in the
betting industry,
rh@bettingpromotio
n.com
Betting Promotion is
a sponsor of MIGS
in Malta,
September 11-12.
If you choose one of the odds suppliers

you need to understand how they derive
their odds and how successful they are.
Can they offer a tailored solution for you?
You may only want basketball, you may
only want in-running or you may want to
work to 6% margins as opposed to others
working to 8% in your jurisdiction. Can
they understand your customer and
provide them with a bet to suit your
requirement you may want to restrict
some whilst let others on for what they
want.
Betting Promotion offers content and risk
management services for its B2B clients.
Having been trading for nearly 10 years
and having huge liquidity of their own,
Betting Promotion is ideally positioned to
assist in this side of any sports betting
business. Betting Promotion market-make
on the exchange sites. We provide them
with prices and are not dependent on
their prices. We do not take their prices
and over round. We can set margins
differently for each and every client we
have, and maybe extract more margin for
existing bookmakers. We also help with
in-play markets where bookmakers may
not have the resources or ability to make
profitable markets. We firmly believe we
are able to put out the right odds for the
right market.
So my recommendation to anyone looking
to sports betting is to research the market,
your players and your partners! Whatever
you decide Betting Promotion is in a
position to be able to assist you.
Insight
WILLIAMS INTERACTIVE
back in the
Game
The formation of Williams Interactive is a game-changer for WMS Industries as the

company establishes its gaming content across leading-edge online, mobile and
interactive platforms for the benefit of land-based casino operators
Changes are afoot within WMS
Industries. Renowned as a market
leader and innovator in the field of
slots gaming, the most recent
announcements from the Illinois-based
company have centered upon online
gaming acquisitions, social media
partnerships and operator-focused
interactive platform launches. The
news in July that the company has
chosen to bring its online wagering,
social, casual and mobile gaming
resources under a single iGaming
umbrella organisation, Williams
Interactive, is the culmination of this
flurry of activity.
Slot innovation remains a fundamental
component of the WMS Gaming
Orrin Edidin,
President and CEO,
Williams Interactive.
Up to this point we
have been flying
under the radar in
the interactive
space, which has
not been
unintentional.
portfolio, but it's no longer the sole

focus. While delighting trade show
audiences with stunning presentations
of new slots concepts, the pipeline
between trade events and gaming floors
significantly constricted for WMS over
the last 18 months. A backlog of
innovative games caught in a testing
bottleneck, a lack of strong math/core
games and capital constraints at the
customer level has impacted negatively
on WMS. In response, the company has
redefined itself as a provider of leading
gaming content across the widest
possible spread of media. Slots are now
just one channel amongst a range that
encompasses online, mobile, social,
casual gaming, VLTs, server-based,
AWPs and every new platform and
channel currently in development. G3

interviewed WMS Industries President
Orrin Edidin at G2E Asia, who
presented the past and future of the
company in frank and compelling
detail.
WMS is to present more distinct maths
models at G2E in October than the
company has brought to the combined
exhibitions over the last three years. At
the same time, as the convergence of
online, land-based, casual and social
gaming continues to accelerate at a
tremendous pace, WMS is finally
showing its hand in the interactive
space too. The key element that binds
these three sectors together is content WMS' content. "We see online, landbased and social media as simply
different distribution channels," stated
Mr. Edidin. "Up to this point we have
been flying under the radar in the
interactive space, which has not been
unintentional. We believe that
customers are now used to the concept
Insight
we see online,
land-based and
social media as
simply
different
distribution
channels.
of casual play-for-fun as well as playfor-real gaming, and we want to be
their interactive supplier in that space.
We are offering a full suite of managed
services, supplying everything our
customers need to provide online
interactive gaming to their players, or
supply lite packages to suit their
individual needs and ongoing
strategies. We are forming alliances for
server integration, forging deals with
pre-existing sites to have access to our
games, and offering our own distinct
platform solutions."
Williams Interactive is the vehicle for

the growth, development and execution
of the companys online wagering,
social, casual and mobile gaming
initiatives. As such, the companys
structures have changed to reflect this,
with Mr. Edidin promoted to the new
position of President and Chief
Executive Officer of Williams
Interactive. In his new role, he will lead
the companys efforts to leverage its
product development expertise, content
and already comprehensive iGaming
capabilities to capitalise on the
emerging industrys potential growth
opportunities by supporting casinos
participation in these new distribution
channels.
Williams Interactive will integrate
under a unified organisational structure
the companys extensive array of
interactive gaming operations and
development initiatives in the rapidly
growing online wagering, social,
casual, and mobile gaming distribution
WMS is a games
company. We
recognise our
competencies and
we understand
what we do best.
We are not a B2C
company and we
are not looking to
compete with our
customers. The
acquisition of
Jadestone, a leader
in its field, enables
us to expand the
offline/online
experience of
players with WMS'
compelling gaming
content.
Orrin Edidin,
President and CEO,
channels. Williams Interactive is

expected to facilitate the continued
expansion, evolution and extension of
WMS interactive businesses.
One of such businesses, the acquisition
of Jadestone in May, provides WMS
with access to 15 million players, the
ability to integrate with existing online
providers and offer its gaming content
to the widest possible distribution
channels. "We are integrating our
content with all the current online
providers, ensuring that we cover the
'entire wheel'" described Mr. Edidin.
"WMS is a games company. We
recognise our competencies and we
understand what we do best. We are
not a B2C company and we are not
looking to compete with our customers.
The acquisition of Jadestone, a leader
in its field, enables us to expand the
offline/online experience of players
with WMS' compelling gaming
content."
September
December 2011
2012PAGE
PAGE59
59
Insight
In addition to the Jadestone
acquisition, WMS Gaming also recently
revealed the launch of Facebook game
Lucky Cruise, which saw over a
million active users subscribing to the
site in a single month. Mr. Edidin
makes very clear that Lucky Cruise
from WMS's perspective is not a
financial proposition, but rather proof
of content. "Providing gaming content
in the social space is a completely new
for us," stated Mr. Edidin.
"The hooks that attract players are
very different. We've had to modify
our content to appeal to this audience,
but it has been both rewarding and
very successful. It means that in US
jurisdictions we can provide webbased casual play tools, all with
appropriate branding, all linked to our
customer's database. Lucky Cruise has
registered over one million users to the
website, and has become a tool that
we can add to our customer's arsenal,
taking players from land-based
gaming, through to online,
social/casual/free and play-for-money
branded website gaming."
Following hot on the heels of the
formation of Williams Interactive, its
first launch is Jackpot Party, a social
casino on Facebook. Drawing slot
content from WMS, the Jackpot Party
social casino offers a library of
exclusively authentic, classic Las
Vegas-style casino slot entertainment;
something of a first for Facebook.
The beta launch of the Jackpot Party
social casino includes six of WMS
most popular slot themes Zeus II,
Invaders from the Planet Moolah,
Brazilian Beauty, Reel Rich Devil,
Jungle Wild and Fortunes of the
Caribbean that utilise gaming action
featured in several of the companys
player-favourite game families
G+(R), Hot Hot Super Respin,
Cascading Reels, Spinning Streak and
Money Burst. Many more of WMS
exciting game themes are scheduled to
be added to the Jackpot Party social
casino.
Additional recent announcements from
WMS have further expanded its online
offer for US operators through an
agreement with 888.com, in which,
WMS will market and distribute 888s
world-class online poker solution to
land-based casino customers in legal
venues in the United States, initially
with a play-for-fun offering. WMS will
serve as the exclusive provider of 888's
online poker solution to casino
operators in the US, with certain
limited contractual exceptions. In
addition, the deal will also facilitate
the creation of an interoperable

platform that will enable an integrated
experience between 888's poker
solutions and WMS online casino
solutions incorporating WMS content
and capabilities, providing for play-forfun and wagering solutions.
Defining the philosophy driving these
announcements, Mr. Edidin
summarised: A global migration
toward content convergence and multichannel distribution is rapidly
underway. Having anticipated the
convergence of land-based casino
gaming with online, social, casual and
mobile gaming, we set out several years
ago to prepare WMS to benefit from
these exciting new opportunities. We
have developed and acquired the
appropriate experience and skills
needed to help our customers prepare
for the convergence in their businesses
with a broad set of value-added
solutions, products and managed
services.
The inevitable expansion of the online
gaming market in the US is likely to
prove to be very disparate, with stateby-state regulation creating a
"Providing gaming
content in the social
space is a
completely new for
us," stated Mr.
Edidin. "The hooks
that attract players
are very different.
We've had to
modify our content
to appeal to this
audience, but it has
been both
rewarding and very
successful. It
means that in US
jurisdictions we can
provide web-based
casual play tools,
all with appropriate
branding, all linked
to our customer's
database.
Orrin Edidin,
President and CEO,
a Global
miGration
towards
content
converGence is
rapidly
underway.
smorgasbord of contrasting and
conflicting legislation. Mr. Edidin's
view is that we're unlikely to see
federal legislation governing online
gaming in the US as part of overarching regulatory control. As a result,
suppliers will need the flexibility to
satisfy a multitude of different
requirements. What works in one state
won't necessarily work in another. "It's
likely that individual states will need to
pool liquidity and therefore it's crucial
that we are in a position to integrate
with both current and future systems,"
stated Mr. Edidin of WMS'
interoperability objectives. "We see
ourselves as both a games company
and an integration company. We want
Insight
access to systems, just as our

customers want access to WMS
content. We need as much of the
distribution channel as possible, while
continuing to concentrate all our
energies on creating compelling games.
In essence, we are going back to our
roots; providing a unique gaming
experience that engages across every
gaming system and platform."
In the online gaming space outside of
the US, WMS is concentrating its efforts
in the European sector, with the UK
considered a major focus as the most
mature 'legal' market for online
gaming, with the emphasis resolutely
on 'legal.' While market expansion will
be dictated at the legislative and
regulatory level, it's customer demand
that is really driving WMS interactive
games development. "Right now there
isnt a customer I talk to that doesn't
want to hear about our interactive
plans. This isn't a solution that we're
pushing onto the market; most people
agree that interactive gaming will
continue to grow and our aim is to be
an important contributor, stated Mr.
Edidin. Everyone on the land-based
side is looking at the online space. As a

games company were here to help our
customers exploit every channel. We
faced a learning curve on the technical
and analytics side online, which is why
the acquisition of companies like
Jadestone have helped speed us to
market. There are others out there, and
we are evaluating those that can help
us to truly achieve leadership in the
online space. Somewhere between our
managed services and game server
integration you are going to see a huge
proliferation of WMS content. Its an
exciting time.
WMS has been very careful to set-up a
management structure which, despite
the company's interactive gaming
ambitions, is not going to become
distracted from its core land-based
offer. We simply want access to the all
those pipelines, which means that
we're not just delivering amazing new
titles with our next level of CPUNXT3,
but offering our enormous library of
games to our online customers too,
confirmed Mr. Edidin. We are very
mindful of not taking our eyes off our
core competencies, which means that
Williams Interactive
enables us to
efficiently integrate
our Atlanta-based
online development
resources, Indiabased systems and
software
capabilities,
Chicago-based
online development
studio and
engineering staff,
our UK-based
operational center,
our Sweden-based
online development
and operations
center and our
Iowa-based
Phantom EFX
development team
for social, casual
and mobile
gaming
entertainment.
Orrin Edidin,
President and CEO,
we are structuring the business to

maximise our ability to leverage proven
content across all channels. We want
our customer to succeed in the online
space and we're offering them with the
tools to ensure their business
capitalises on every opportunity.
Mr. Edidin concluded, Creating a
single organisation to unify the
companys efforts in online wagering
and interactive gaming distribution
channels, while drawing upon our
extensive existing library of great
gaming content, will better enable
WMS to participate in the many highmargin opportunities this content
convergence offers. Williams Interactive
enables us to efficiently integrate our
Atlanta-based online development
resources, India-based systems and
software capabilities, Chicago-based
online development studio and
engineering staff, our UK-based
operational center, our Sweden-based
online development and operations
center and our Iowa-based Phantom
EFX development team for social,
casual and mobile gaming
entertainment.
Focus
HOHENSYBURG CASINO
hive of industry
WestSpiels Spielbank Hohensyburg sparkles once more following a major
refurbishment that re-establishes it as one of Germanys most prestigious venues
What is probably the best recognised

casino in Germany Spielbank
Hohensyburg in Dortmund has
underdone a major facelift to put it firmly
back on the German casino map. The
location in Dortmund is excellent, located
atop a hillside, offering a panoramic view
of its surroundings. The casino was
inaugurated in June 1985 and soon
became the most successful casino in
Germany. Spielbank Hohensyburg belongs
to the WestSpiel group, the largest casino
group in Germany, which registered a
DIETER LENNARTZ,
Head of Classical
Gaming, CLAUDIA
KNIG, Head of
Sales and
Gastronomy,
intepreter and
REINHARD
WEHNER, Head of
the Slot
Department.
turnover of 109m in 2011 (which relates

to approximately 25 per cent of
Germanys entire turnover from casinos).
WestSpiel operates seven casinos and two
dependencies (slot halls) in Germany.
The new concept in Dortmund is based
on four pillars: open architecture with a
large mixed gaming area, enhancing the
status of classical games, a new trendy
weekend club and top gastronomy/
catering. The grand opening ceremony,
including a VIP Gala for the opinion
more than 8m
has been
invested in the
refurbishment
of dortmunds
casino
hohensyburG,
which took
eiGht months
to complete.
leaders of the region and for the public,
took place on August 24.
More than 8m has been invested in a
refurbishment that took eight months to
complete. The casino remained open
during process highlighting the skilled
German planning. The exterior of the
casino has remained untouched, but
visitors will see dramatic alterations inside
the casino. The design of the casino is
over three floors, with each floor sporting
a different theme. Spielbank
Focus
HOHENSYBURG CASINO
Hohensyburg is Dortmunds crown

jewel, explained Franz Hirthammer,
Managing Director at Spielbank
Hohensyburg. In recent years, we have
faced serious competition from Internet
gaming and commercial AWP gaming.
Therefore, we decided on a powerful and
highly innovative relaunch to strengthen
our market position. This thrilling mixture
of countless games, a variety of classy
events and a first-rate cuisine is unique.
The former classical gaming area on the
top floor welcomes players with a

generous range of mixed gaming: 35
gambling tables and 150 slot machines of
the latest generation. The stylish design
unites table and slots together. It has been
standard in Germany to separate these
two forms of gaming in the past. In
previous years ID control was necessary
only for classical table gaming. Now that
ID control is required for all types of
gaming, the two can be mixed together.
The Horus Bar stands in the middle of
this floor, the immediate eye-catcher and
In recent years, we
have faced serious
competition from
Internet gaming
and commercial
AWP gaming.
Therefore, we
decided on a
powerful and highly
innovative relaunch
to strengthen our
market position.
This thrilling mixture
of countless
games, a variety of
classy events and a
first-rate cuisine is
unique.
FRANZ
HIRTHAMMER,
Managing Director,
Spielbank
Hohensyburg.
the natural social meeting point. It

appeals to all our guests, no matter what
passions they have, explained Mr.
Hirthammer. You enter the new gambling
area and face a huge shining bar. Its an
ideal starting point to jump from black
jack or roulette to the slot machines,
observe the games, chat with friends, play
the electronic multi roulette, try your luck
on the American Roulette close by or
simply celebrate your recent win.
The resurgence of classic gaming with 35
gambling tables on level 2 is a striking
change. Besides American roulette, black
jack, poker, and French roulette; baccarat
is enjoying a real renaissance. Baccarat
fans travel long distances to play at
Hohensyburg since the game is very
rarely offered in Germany. For this special
target group, Dortmund becomes a centre
of attraction, explained Dieter Lennartz,
Head of Classical Gaming. We feel
guests want classic gambling in proper
attire. We want to set benchmarks here.
The former Las Vegas World on the
middle level has also undergone a
complete redesign. Next to the 150 slot
machines on the top level, here another
Focus
HOHENSYBURG CASINO
160 slot machines have been installed.

For each of the slot machines more than
1km of cable was laid. The gaming
software has been updated and
thoroughly tested and new security
features installed essential for a statecontrolled institution.
Alongside the slots, a real first for German
casinos is the debuting of
TCSJohnHuxleys TouchTable MultiPLAY
System, an electronic multi-roulette game
for up to seven players. Our goal has
been to introduce brand new technologies
within the casino refurbishment; to bring
the classical and slots closer together. The
TCSJohnHuxley touchscreen multiroulette is the ideal solution and has
already proven itself to be very popular.
Community gaming is todays trend and
The TCSJohnHuxley
touchscreen multiroulette is the ideal
solution and has
already proven itself
to be very popular.
Community gaming
is todays trend and
here the players all
place their bets on
the same
touchscreen.
REINHARD
WEHNER,
Head of Slots,
Spielbank
Hohensyburg.
here the players all place their bets on the

same touchscreen. The TouchTable
MultiPLAY System unites classical and
slots gaming. Players who want to
converse with each other like to play on
this system. Thus, we have catered to yet
another type of player. Our guests can
look forward to play slot machines with
reels as well as new video slots operated
by touchscreen. The highest standards in
computer technology including amazing
image resolution and lots of interactive
features provide real fun for our players,
said Reinhard Wehner, Head of
Hohensyburgs Slots Department.
We have been delighted with the
performance of MultiPLAY HD Auto since
being installed, commented Tim Klok,
Senior Business Development Manager,
TCSJohnHuxley. While delivering the

many benefits of electronic gaming, such
as increased profitability and reduced
time between games, MultiPLAY does not
strip away the core essence of live gaming
that players enjoy. This makes it the
perfect product for the German market as
it increases its focus on innovative
electronic gaming products.
Spielbank Hohensyburg is the first casino
in Germany to site the Organic G4 from
Interblock. This 30 position electronic
multi-roulette system takes a dominant
position in the elegant slots area on the
top floor. This is a major installation for
Interblock in the German casino market
and the casino management is very
pleased in relation to the integration of
the Organic design with the new casino
Focus
HOHENSYBURG CASINO
theme. Its a highlight that has been

coupled with a unique jackpot system for
the Organic. The Mystery Plein Jackpot
was developed by Mr. Wehner.
To date it is standard in German casinos
to payout 35 times the win on plein as
the stake itself stays with the house.
Casino Hohensyburg has taken part of the
plein and invested it into the Mystery
Plein Jackpot. Every player who wins
plein on the Organic G4 system has the
chance to win this jackpot, which is paid
out at least once per day. This brings
even more added excitement to what is a
very eye-catching and premium design,
enthused Mr. Wehner.
The entrance area (lower level) of the
Hohensyburg Casino has been
transformed from an electronic casino to

a vibrant weekend club with integrated
gambling, offering a varied programme
like live gigs, DJ performances or themerelated events. Gaming entertainment is
provided by 60 slot machines and on two
black jack and two roulette tables
(playable with small bets).
The culinary highlight of the casino is the
highly awarded restaurant Palm Garden,
noted as being one of the best restaurants
in the whole of Germany. In the open
kitchens, the locally well-known 25-yearold chef, Michael Dyllong, celebrates
Fine Dining par excellence - a light
menu of freshly prepared seasonal and
local ingredients. Spielbank Hohensyburg
is an excellent location for special events
and parties (e.g. weddings). It has
While delivering
the many benefits
of electronic
gaming, such as
increased
profitability and
reduced time
between games,
MultiPLAY does not
strip away the core
essence of live
gaming that players
enjoy. This makes it
the perfect product
for the German
market.
TIM KLOK,
TCSJohnHuxley
numerous rooms of differing sizes to cater

for small to large events. These facilities
have also undergone refurbishing. For
example, the main event room has had
new sound technology invested to the
sum of 250,000 to create a very special
enviroment for visitors.
The refurbishment of Spielbank
Hohensyburg has added fresh sparkle to
the German casino market. The
interaction between different types of
catering and events and the
amalgamation of table and slots gaming
sees management enthused about the
future of this dynamic gaming location.
The hope is that the casino will quickly
return to the forefront of German casino
gaming and the evidence suggests that it
will.
Focus
UNITED KINGDOM
dcms committee
supports chanGe
Calls for change in the gaming sector in the UK are coming not
only from operators, but recent reports from the Culture, Media
and Sport Committee suggest that new thinking is needed
The UKs existing casino sector,

numbering some 140 properties, is being
unfairly disadvantaged by the 2005
Gambling Act, leading to a lack of
investment in the existing business.
The claim, from a report carried out by
the Culture, Media and Sport Committee,
says that along with the effects of the
smoking ban, the economic downturn
and high taxation, the uneven playing
field, pitching the new-style small and
large licences against the existing
licences, has led to job losses and
closures.
It wants the machine to table ratio to be

even across the whole sector with the aim
of making the existing businesses and the
future small licences more viable.
The report said: We see no logical
reason for maintaining different
regulatory regimes and believe that 1968
Act Casinos should be given the same
freedoms as new ones. There is now a
two-track system for casinos, with
existing 1968 Act Casinos unable to
modernise and take advantage of the
allowances granted to new small and
large casinos. However, as the
There is now a twotrack system in the

UK for casinos, with
existing 1968 Act
Casinos unable to
modernise and
take advantage of
the allowances
granted to new
small and large
casinos.
development of these new casinos has

been so slow following the Act, with only
one large casino having opened to date
and two more having been permitted,
there is currently no way of assessing
what impact allowing 1968 Act Casinos
the same freedoms would have.
It accused the Act of creating a situation
where the small casino model is not
considered financially viable. This is
partly because a small casino must
possess a larger floor-area for table play
than a large casino in order to maximise
its machine allowance, it explained. Not
one small casino has been developed. It
was not Parliament's intention in 2005 to
make small casinos completely unviable.
Focus
UNITED KINGDOM
The National Casino Industry Forum
(NCiF) criticised the decision to allocate
10 of the 16 new casino licences to areas
where 1968 Act Casinos were already in
operation. This, it said, led to many
licences not being utilised as they would
either not be economically viable in
competition with existing casinos or
because casino operators of 1968 Act took
up licences with no intention of
constructing a casino which would
compete with their existing businesses.
The NCiF also argued that investment in
the casino industry collapsed following
the Act partly due to this overlap in
permitted areas between the 1968 Act
provisions and those of the new Act and
called for existing licences to become
portable between permitted areas. They
argued that this would allow them to
move existing unprofitable casinos into
areas where they would be economically
viable.
the delays in
licensinG for
new small and
larGe casinos
are siGnificant
and the result
of an overly
complex and
bureaucratic
process.
In total 16 local
authorities were
granted permission
by the Casino
Advisory Panel to
host a new small or
large Casino but
whilst 68 local
authorities
originally applied in
2006 for
permission to have
either a new small
or large casino,
only one has so far
opened.
We recommend that the Government

introduce a single ratio of five machines
to one table for both small and large
casinos. Local authorities should have the
power to increase the number of
machines permitted per table if they wish
to do so and an operator requests it.
In total 16 local authorities were granted
permission by the Casino Advisory Panel
to host a new small or large Casino but
whilst 68 local authorities originally
applied in 2006 for permission to have
either a new small or large casino, only
one has so far opened.
The report stated: The process of casino
licensing created by the Act is complex,
expensive and ambiguous. Only one

licence was subject to a proper
competition and is operating. Of the
remaining nine, two local authorities have
just begun their process, three have gone
to legal challenge, four licences have been
granted but have not been developed and
of that four only one is in a genuine
development process. The delays in the
licensing process for new small and large
casinos are significant and the result of an
overly complex and bureaucratic process
imposed on local authorities. Insufficient
guidance was provided by central
Government to the licensing authorities
which has led to increased consultation
and administrative costs.
The stated aim of the Government; to

test the impact of the new casinos, would
be almost impossible to implement in a
timely and cost effective manner due to
the impracticality of identifying whether
any increase in problem gambling was
caused by the new casinos as opposed to
the presence of any other forms of
gambling including online, the
Committee said. The Government should
reconsider its plans to test the impact of
the new casinos. Given that casinos have
some of the most comprehensive
measures for tackling problem gambling
and in the light of some of our other
recommendations we believe that casino
operators will already be doing enough to
enable the industry to grow safely.
hiGh tax kills
super-casino ambitions
The Culture, Media and Sport Committee
report suggests that the opportunity to
introduce so-called super casinos into the
UK has passed claiming there is a
general reluctance to even discuss the
possibility of reintroducing a statutory
instrument to permit them following the
Focus
UNITED KINGDOM
governments dramatic U-turn during the
enactment of the 2005 Gambling Act.
Despite the domestic sector still holding
the view that regional casinos are a sound
business concept capable of generating
visitation and leisure spend unachievable
by other means, the report suggests that
the tax situation in the UK makes them
potentially unworkable.
In the UK, higher-level casino duty rate
is 50 per cent and we were told that no
resort complex would be able to offer a
rebate to attract the high-rollers at that
level, the committee stated. The
operators said that London casinos
currently attracted business from highrollers because they were in London for
other business. We were told, however,
that realistically London was now the
only place within the UK which might be
attractive to operators as a site for a
a casino duty
rate at 50 per
cent means
that no resort
complex would
be able to
offer a rebate
to attract
hiGh-rollers.
regional casino because of its size,
number of visitors and the wider
entertainment available there.
One Minister argued: I think it would be

a huge mistake for us to try and rerun the
2005 Act without enough facts, because
all you would get is whoever has the best
hotline into the largest circulation daily
newspaper having a competing dialogue
via megaphone, which is what happened
then.
Galas Chairman Emeritus Neil Goulden
added: People are a little scared to put
their head above the parapet [on the issue
of regional casinos] because I think a few
people carry the scars. From a personal
point of view, I think that a regional
casino could well be a good thing but I
don't think anyone in the current industry
is going to put their head above the
parapet and push for it.
The Culture, Media and Sport Committee
reports said: The current wariness of
casino operators about re-entering the
debate on regional casinos has partly
resulted from the confusion created after
the passage of the 2005 Act and the
misjudged process for selecting a
location.
However it states that the main reason

making regional casinos unattractive is
the UK's comparatively high rate of
casino duty. We recognise that changing
this would be extremely contentious and
is unlikely to be considered in the near
future. The opportunity to establish one
or more regional casinos in the UK has
passed and, without a change in the
political and economic climate, is unlikely
to reoccur.
british binGo welcomes 15
per cent binGo tax
The report by the Culture Media and
Sport Select Committee investigating The
Gambling Act 2005 states that bingo
should be taxed in line with other forms
of gambling at 15 per cent.
The Report firmly acknowledges bingos
position as soft gambling and supports
the original vision, set out in the 2001
Gambling Review Report, that bingo clubs
be maintained as social, soft gambling,
environments. In acknowledging that the
bingo sector remains highly taxed in
comparison with other sectors, the Report
recommends that Treasury make an
assessment and investigate the position
within the next financial year.
Paul Talboys, Chief Executive, The Bingo
Association said: We are pleased that the
Select Committee has recognised that
bingo should be taxed at 15 per cent,
bringing it in line with the other forms of
gambling in the UK. We remain
convinced that a fair tax regime which
supports UK jobs and stimulates local
economies can only be achieved by
introducing a single rate of tax for all
products governed by The Gambling Act.
In moving forward to create a sector with
a genuinely level playing field it will be
essential for all involved, that the DCMS
and Treasury, who are responsible for
creating the framework (regulatory and
tax) that the industry operates within,
work together in a co-operative and
considered manner.
report calls for Greater
casino freedom
The final significant element in the report
by the Culture, Media and Sports
Committee concerns FOBTs. The Report
states that British casinos should be
allowed to operate up to 20 Fixed Odds
Betting Terminals as part of a shake up
proposed by the Committee, which also
says greater power should be given to
local councils.
The committee slammed the Gambling
Act 2005 saying there were numerous
inconsistencies and that it had already
become out-dated. Whilst central
regulation should provide high standards
of protection, local councils should be
Focus
UNITED KINGDOM
People are a little
scared to put their
head above the
parapet [on the
issue of regional
casinos] because I
think a few people
carry the scars.
From a personal
point of view, I think
that a regional
casino could well
be a good thing but
I don't think anyone
in the current
industry is going to
put their head
above the parapet
and push for it.
NEIL GOULDEN,
Galas Chairman
Emeritus.
able to decide if they want more casinos

or not.
The report stated: Both the 1968 and
2005 Act provisions successfully
prevented casinos from proliferating or
clustering. However, there is no evidence
that allowing local authorities to decide
independently whether or not they wish
to have a casino would lead to a
significant increase in the total number of
casinos. The decision as to whether a
casino would be of benefit to a local area
should be made by local authorities rather
than central diktat. Any local authority
should be able to make the decision as to
whether or not they want a casino. The
portability of these licences would be
constrained by the existing 'triple lock'
contained in the Gambling Act: the need
to obtain local authority approval, a
premises licence and planning
permission.
With regards to FOBTs, it said that
licenced betting offices and casinos are
currently allowed a maximum of four

FOBT terminals, with stakes of up to 100
and a jackpot of 500. As the most
regulated gaming sector, casinos should
be permitted to operate as many as 20
such machines, according to the
committee, who added that operators
across the sector should be charged lower
fees by the industry regulator, the
Gambling Commission.
John Whittingdale, Tory chairman of the
committee, added: Gambling is now
widely accepted in the UK as a legitimate
entertainment activity. The reluctantly
permissive tone of gambling legislation
over the last 50 years now looks outdated.
He said that the majority of the
opposition against the act focussed on the
introduction of super casinos. He
concluded that there was little
enthusiasm within the industry for such
large-scale gambling venues under the
current climate.
We are pleased
that the Select
Committee has
recognised that
bingo should be
taxed at 15 per
cent, bringing it in
line with the other
forms of gambling
in the UK. We
remain convinced
that a fair tax
regime which
supports UK jobs
and stimulates
local economies
can only be
achieved by
introducing a single
rate of tax for all
products governed
by The Gambling
Act. In moving
forward to create a
sector with a
genuinely level
playing field it will
be essential for all
involved, that the
DCMS and
Treasury, who are
responsible for
creating the
framework
(regulatory and tax)
that the industry
operates within,
work together in a
co-operative and
considered
manner.
PAUL TALBOYS,
Chief Executive,
Bingo Association.
Interview
FRANCESCO CORALLO
Gladiator Games
An investigation into corrupt banking officials has embroiled Italys

largest concessionaire, BPlus, in a gambling scandal of
monumental proportions. In an exclusive interview with G3,
Francesco Corallo defends himself and his company
The Bancao Popolare di Milano (BPM)
former president, Massimo Ponzellini, is
currently under investigation and house
arrest in Italy in relation to 2.5bn in
deteriorated loans made during his term
of office. The investigation goes back
several years and includes intercepted
phone conversations, the seizure of
computer records and individual
testimonies. As part of the investigation
an arrest warrant has been issued for the
owner of Italian concessionaire, BPlus,
Francesco Corallo, in relation to a loan,
granted by the Bancao Popolare di Milano
to BPlus in October 2010 for 45m,
following an initial tranche of 105m in
2009. A resident of St. Maarten in the
Dutch Antilles, Francesco Corallo was
declared a fugitive by the Italian
authorities when they were unable to
contact him in relation to the warrant
issued in May of this year.
At the time of the arrest warrant being
issued, Mr. Corallo was not present in
Italy. He is not an Italian citizen and he
does not live in Italy. The Italian press
paints a picture that Mr. Corallo fled upon
knowledge of the arrest warrant being
issued; however, he was not in the
country at the time and the Public
Prosecutor of Milan was well aware of the
fact. It is no secret that Mr. Corallo lives
in St. Maarten where he owns a number
of casinos. As it stands, the arrest warrant
issued by the Italian authorities requires
Mr. Corallo to be held in custody whilst
the criminal investigation is undertaken,
which could take up to a year. At present,
Mr. Corallo has not returned to Italy.
The Office of the Public Prosecutor of
Milan did not try to contact Mr Corallo
before the arrest warrant was issued. The
Public Prosecutor, however, knew the

identity of Mr. Corallos Italian lawyers at
all times and could have contacted Mr.
Corallo through them if they had wished.
The Public Prosecutor finally served the
arrest warrant upon Mr Corallos Italian
lawyers on June 25, 2012.
The Italian media maintain that BPlus
received 105m in cash and that this sum
remains unaccounted for, stolen or has
been used for a purpose other than that
which was agreed with BPM. However,
the investigation in Italy does not focus
on the first tranche of the loan granted in
October 2009, but on the second tranche
granted in October 2010 (of 45m).
According to BPlus, BPM were aware that
the loan was to be used to purchase the
VLT licences and to be paid to the Italian
State, and that the loan was secured by
the licenses that were purchased. The
loan from BPM was used to acquire
11,953 VLT licences from AAMS (the
governing authority of gaming in Italy) at
a cost of 15,000 per VLT licence, paid
directly to AAMS.
The Italian press has, understandably, had
a field day with the story, which has all
the elements needed to sell tabloids.
Multi-million banking fraud, bribery
allegations, associations with gambling
companies, tax havens, arrest warrants
and fugitives. However, the crux of story
begins with the loan application itself.
The Bank of Italy claims that Bancao
Popolare di Milano should not have
granted Atlantis World the loan in 2009,
with prosecutors claiming that bribes
were promised to Massimo Ponzellini and
a series of other bank employees and
associates to secure the loan. A police
statement outlines: Milan prosecutors
At the time of his

arrest warrant
being issued, Mr.
Corallo was not
present in Italy. He
is not an Italian
citizen and he does
not live in the
country. Its not the
case that Mr.
Corallo fled Italy
upon knowledge of
the arrest warrant
being issued; he
was not in the
country at the time.
suspect that huge loans were granted

partly through the falsification of
evaluation procedures at the bank and
given in exchange for 5.7m in bribes.
The bribes are supposed to be a
cumulative amount alleged to have been
paid by all those entities that have been
connected to BPM and Mr. Ponzellini,
including other gaming companies and
Italian organisations, such as Capgemini,
Energreed and Almaviva.
The claim against Atlantis World and
Francesco Corallo states that he and his
company improperly stole the banks
Interview
FRANCESCO CORALLO
BPlus has been a British-based firm since
it was incorporated. BPlus collects and
pays to the Italian State approximately
90m in gaming taxes every month.
BPlus in addition pays corporate tax on
its income to the Italian State, making the
company the second biggest corporate tax
payer in Italy after the car giant, Fiat.
The Italian press has focussed upon
investigations conducted into tax evasion
in 2010 and related raids on Mr. Corallos
property in Rome, despite the fact that he
and his company were exonerated. The
fact that Mr. Corallos father was formerly
convicted of corruption charges in Italy
has fuelled press links to organised crime
and removed any aspect of considered
analysis from the coverage. Investigations
into Mr. Corallo and his company have
been formally conducted and concluded
as part of the concessionary licensing
process and something that both he and
Atlantis underline in their defence. The
Italian press are fascinated by the amount
of money generated by the gaming
industry in Italy, through the 10
concessionaires, illustrating stories with
tables depicting revenues for each of the
companies involved. The fact that each
company pays enormous taxes to the
treasury appears lost in the current
scandal, which is first and foremost a
banking, not gaming one.
In an exclusive interview, G3 questioned
Mr. Corallo in relation to the allegations
made against him, BPlus and Atlantis
World. His answers are printed here
unabridged or edited due to the legal
issues involved in the case.
WHAT WERE THE CIRCUMSTANCES
CONCERNING THE ISSUANCE OF THE BPM
LOAN WAS IT REJECTED? WAS PRESSURE
EXERTED OR WAS THIS A NORMAL LOAN?
It is worth knowing that B Plus (or its
predecessors) has had a banking
relationship with BPM since about 2004,
long before the arrival of Mr Ponzellini as
Chairman of the bank in April 2009.
money, issued false invoices and

laundered the money received through its
gambling business. Subsequently, Mr.
Corallo, has conducted a series of
interviews in the Italian press seeking to
address all the claims made against him,
not least his status as a fugitive. Mr.
Corallo states that the loan with Bancao
Popolare di Milano was a regular business
loan, just as the banks lending during the
same period to Gmatica and Sisal were
part of the VLT licensing process
instigated by the Italian gaming
monopoly, AAMS. The loan was secured
at the time against 250m of collateral
and did not pose a risk to BPM. To date,
BPlus has re-paid 75m of the loan with

Bancao Popolare di Milano earning 7m
in interest payments as part of the
process.
Atlantis World Group, parent of BPlus, is
Cyprus-based, having moved the
companys HQ from the Dutch Antilles to
comply with Italys 2010 Law of Stability,
which forced Italys gaming
concessionaires to ensure they are located
with the European Economic Area.
Claims that Atlantis and BPlus are located
in tax havens have been disputed by Mr.
Corallo, who has confirmed the relocation
of Atlantis to Cyprus and maintained that
BPlus collects and

pays to the Italian
State approximately
90m in gaming
taxes every month.
BPlus in addition
pays corporate tax
on its income to the
Italian State,
making the
company the
second biggest
corporate tax payer
in country after the
car giant, Fiat.
After the Abruzzo Decree of April 2009,

which legalized the use of Video Lottery
Terminals, B Plus made an application to
BPM for a loan in order to fund in part
the purchase of the VLT licences (with B
Plus using its capital to pay the remainder
of the licence fee). This loan application
was approved by the Board of Directors of
BPM. This loan was not unusual as every
concessionaire obtained loans from major
and respected banks to finance their own
purchases of the VLT licences which
included Uncredit, Deutsche Bank and
Royal Bank of Scotland.
The loan received from BPM was used for
the purpose of buying 11,953 VLT licences
Interview
FRANCESCO CORALLO
from AAMS (the governing authority of
gaming in Italy) at a cost of 15,000 per
VLT licence. B Plus obtained funding from
BPM for the VLT licensing fees in October
2009 (60 million) and October 2010
(45 million). B Plus paid a standard
interest rate (Euribor plus 2 percentage
points), paid standard costs associated
with the loans (loan examination fees,
pre-amortization interest, etc.), and
provided significant and valuable security
in terms of an assignment of the VLT
rights valued at 179,295,000 and the
assignment of additional credits in the
amount of 33 million. B Plus has
already repaid 75 million of the total
loan (of 105 million) and has never
defaulted on a repayment obligation and
B Plus continues to honour its obligations
despite the accusations levelled at me and
my company. It is also very important to
understand that B Plus has also paid total
interest and fees to date on the loan
amount of over 7.5 million which I
believe makes B Plus one of the bank's
most profitable client relationships. This
is not a situation where BPM has a bad
loan on its hands or where there can be
any suggestion that financially the
decision to issue the loan was a mistake.
It is surprising, in light of this fact, that
the Public Prosecutor is focusing on
whether loans to B Plus were appropriate,
when we understand that BPM has over
EUR1.3 billion of bad loans with other
parties according to a Bank of Italy report
on the bank.
Absolutely no pressure was applied by
myself or B Plus to BPM in respect of the
loan which went through an internal BPM
credit approval process which was
documented and was ultimately approved
by the Board of Directors of BPM. The
loan has proved to be very good business
for BPM, was secured by a substantive
guarantee and they have made a
significant profit from the commercial
arrangement. I am at a loss to
understand, how, in circumstances where
BPM has not suffered a penny of loss
from its relationship with B Plus and, in
reality, has made a healthy gain, there
can be any suggestion that I or my
company have behaved improperly. BPM
in fact continues to profit from its
relationship with B Plus as B Plus is
continuing to make its loan repayments in
full together with interest.
So that the reader can understand, I am
being accused of an offence under Article
2635 of the Italian Civil Code which reads
as follows:
art. 2635 civil code
Breach of fiduciary duty following
bestowal or promise of benefits
The directors, general managers, managers
the italian
press has had a
field day with
the story,
which has all
the elements
needed to sell
millions of
tabloids.
responsible for compiling the company's
financial statements, auditors and
liquidators who, following the bestowal or
promise of benefits, commit or omit acts
in breach of the duties inherent to their
office, causing harm to the company, shall
be punished with up to three years'
imprisonment.
The same penalty applies to those who
give or promise to give the benefit.
The penalty is doubled if it involves
companies with securities listed on
regulated Italian markets or the markets
of other European Union Member States
or available to the public for the purposes
of article 116 of the legislative Decree of 24
February 1998, no. 58.
The allegations
made against me
by the Public
Prosecutor are to
this day not entirely
clear or coherent
but in short what
we understand him
to be alleging is
that I bribed Mr
Ponzellini, the
former Chairman of
BPM, to manipulate
internal loan
approval
procedures so that
B Plus could obtain
a loan which it
otherwise would
not have obtained
from the bank. First,
to be clear, there is
not a shred of
evidence in the
Public Prosecutor's
case against me
that I paid any
bribes to Mr
Ponzellini.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
The claim shall be brought on the

complaint of the victim.
It is important to note that for there to
have been an offence under this Article it
is essential for the alleged victim (ie BPM
in this case) to have suffered harm.
Whilst I have not paid or promised any
bribes which would trigger this offence, it
is clear from BPM's press release of 29
May 2012 published in response to the
arrest warrant issued against me, Mr
Ponzellini and Mr Cannalire that BPM has
not suffered any economic harm as a
result of the provision of the loan to B
Plus. BPM has publicly stated for the
record in its press release that: At present
and according to available information, it
is believed that this event [the financing
of B Plus] will have no economic impact
on the bank. Without harm being
suffered by the victim, there is no offence
under Article 2365.
YOU HAVE SPOKEN OF DOCUMENTS THAT
REFUTE THE ALLEGATIONS COULD YOU
OUTLINE THOSE FOR OUR READERS?
The allegations made against me by the
Public Prosecutor are to this day not
entirely clear or coherent but in short
what we understand him to be alleging is
that I bribed Mr Ponzellini, the former
Chairman of BPM, to manipulate internal
loan approval procedures so that B Plus
Interview
FRANCESCO CORALLO
2004 the Atlantis Group needed to meet
certain criteria set by AAMS which
included having experience as a gaming
operator and manager of network systems
and showing a track record of earnings
including total sales at least equal to 30
million in the two year period from 2002
to 2003. The Atlantis Group met all
AAMS' suitability requirements and as a
result was granted one of the concessions
to operate the legal gaming systems on
behalf of the Italian State and collect the
gaming tax.
THERE SEEMS TO BE A GREAT AMOUNT OF
DETAIL CONCERNING MEETINGS WITH
MASSIMO PONZELLINI AND YOURSELF
THERE ALSO APPEARS TO BE ALLEGATIONS
THAT PONZELLINI WAS ACTING ON
ATLANTIS' BEHALF TO PUSH THROUGH THE
LOAN APPLICATION, WHICH ACCORDING
TO THE BANK OF ITALY, SHOULD NOT HAVE
BEEN GRANTED. MEETING WITH A BANK TO
DISCUSS A BUSINESS LOAN IS COMMON
PRACTICE, SO DO THE PROSECUTORS HAVE
EVIDENCE THAT THERE WERE INCENTIVES
PAID OR PROMISED?
could obtain a loan which it otherwise

would not have obtained from the bank.
First, to be clear, there is not a shred of
evidence in the Public Prosecutor's case
against me that I paid any bribes to Mr
Ponzellini.
Secondly, there is no evidence that the
bank manipulated or overlooked the loan
approval process so that B Plus could
secure a loan and that I pressured BPM to
do so. The documents from BPM's own
files point to the contrary and
demonstrate that the loan to B Plus was
properly considered and ultimately
approved by the Board of Directors. My
lawyers have now obtained depositions
from members of the Board of Directors
at the time the loans were approved that
confirm that no pressure was applied by
Mr Ponzellini (or B Plus) with respect to
the loans and that the credit approval
process was properly undertaken; they
also have a report prepared by BPM and
filed with the Bank of Italy in July 2011
that was approved by Directors of BPM
that makes the following conclusions
about the loan to B Plus: "the evaluations
carried out led to a positive conclusion
regarding the sustainability of the
business supported by, in addition to the
numbers, a largely positive historical
relationship corresponding to its everyday
activity" and that "positively regarded
were the business model adopted, the
there is no
evidence that
the bank
manipulated or
overlooked the
loan approval
process so that
b plus could
secure a loan.
guarantees acquired/requested and the
contractual covenants signed, which
brought the overall risk profile within an
acceptable range for the Bank." BPM have
also now recently disclosed a report
conducted by a major external
independent auditor to review BPM's
customer file with B Plus, which was
commissioned by BPM before the arrest
warrant was issued, that does not contain
any suggestion that the loan approval
process was manipulated with respect to
B Plus. These are but a few examples of
documents that prove that the case
against me is entirely misconceived and
should never have been brought in the
first place.
It is also worth noting that in order for B
Plus to qualify as a concessionaire in
In order for B Plus

to qualify as a
concessionaire in
2004 the Atlantis
Group needed to
meet certain criteria
set by AAMS which
included having
experience as a
gaming operator
and manager of
network systems
and showing a
track record of
earnings including
total sales at least
equal to 30
million in the two
year period from
2002 to 2003. The
Atlantis Group met
all AAMS' suitability
requirements and
as a result was
granted one of the
concessions to
operate the legal
gaming systems on
behalf of the Italian
State and collect
the gaming tax.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
I met with Mr. Ponzellini on three

occasions in Rome. The first meeting was
at Mr Ponzellini's request after April 2009
and Mr Ponzellini's appointment as the
new Chairman of the bank as he wanted
to meet the ultimate owner of one of
BPM's biggest client. The second meeting
was again at Mr Ponzellini's request
because he wanted information and
documentation concerning the corporate
structure of the Atlantis Group of
companies which I duly provided. The
third meeting was at my request because
I wanted to know why BPM was not
providing assistance in relation to the
tender process for the renewal of the
concession with AAMS which was due in
October 2011. BPM, as B Plus' bank,
needed to provide certain confirmations
with respect to the existing bank
guarantee as part of the tender process
and BPM had delayed in providing what
should have been very simple assistance.
B Plus also sent a letter to BPM formally
recording the contents of my complaint
after that meeting. These meetings were
perfectly natural and ordinary meetings as
between a bank and its customer; I have
nothing to hide as there was nothing
secretive or improper about these
meetings.
The Public Prosecutor has absolutely no
evidence that any money was paid to Mr
Ponzellini or that he personally benefited
from BPM's relationship with B Plus
because no such payments were made.
The Public Prosecutor has sought to rely
on a loan given by B Plus to a company
called M2 Pictures in the amount of 1m
as evidence that bribes were paid to Mr
Ponzellini simply by virtue of the fact that
Interview
FRANCESCO CORALLO
a Mr Cannalire, with whom Mr Ponzellini
is connected (which is very much public
knowledge), is a shareholder of M2
Pictures. Yet, the Public Prosecutor's own
expert has confirmed that on an analysis
of M2 Pictures' accounts there are no
disbursements of money that are not
specifically referable to the company's
line of business. M2 Pictures is a
legitimate business which markets and
distributes films in Italy
http://www.m2pictures.it/. The money
loaned by B Plus to M2 Pictures was used
to purchase rights in certain films. For
example, M2 Pictures has acquired the
film rights to Warrior, Spiders, Chernobyl
Diaries and Frozen amongst others.
The loan from B Plus to M2 Pictures has
been characterized by the Public
Prosecutor as anomalous and having no
commercial value because B Plus did not
claim interest on the loan. That is a
complete mischaracterization and
misunderstanding of the loan
arrangement and another critical mistake
by the Public Prosecutor. The loan
arrangement is a profitable and entirely
legitimate piece of business for B Plus
(and M2 Pictures) for the following
reasons:
1. The loan arrangement gives B Plus a
right to a 10 per cent share of M2
Pictures' profits, and in any event, a
guaranteed minimum annual payment
of 60,000 starting in the 2012 fiscal
year (the practical equivalent of a
minimum interest rate of 4.8 per cent
per annum);
2. the full repayment of the principal
amount by 2015;
3. B Plus does not bear any of M2
Pictures' losses;
4. B Plus received personal guarantees
from two of the shareholders of M2
Pictures in respect of the loan, Marco
Dell'Utri and Rudolf Gentile (who had
both previously set up and sold a
successful film distribution company
called Moviemax).
As one can see, no reasonable, objective
and rational person could conclude that
the loan amount was a bribe in
circumstances where the loan is to be
repaid together with a healthy return on
the loan and there is no evidence
whatsoever that this money has been
used for anything other than proper
business purposes.
Q. IF THE LOAN WAS SECURED AGAINST
250M WHY IS THE BANK OF ITALY
MAINTAINING THE POSITION THAT THE
LOAN SHOULD NOT HAVE BEEN GRANTED?
IN HINDSIGHT, WITH THE REPAYMENTS
MADE, IT SEEMS TO HAVE BEEN ACTUALLY

GOOD JUDGMENT?
Good question. I agree, and as I have
already stated, BPM's loan to B Plus has
been very good business for the bank.
I should clarify for you that the Bank of
Italy did not say that the loan to B Plus
should not have been granted. The Bank
of Italy reached the conclusion that the
second tranche of the loan showed
"inconsistencies and little in-depth
examination" because "specifically there
was no discussion regarding the
important implications brought by recent
changes in the law (Law 220/2010) that
impose more stringent requirements for
concessionaires of that type of activity,
among which is the obligation that the
parent entity be registered in non blacklisted countries".
For your information, BPM submitted a
formal response to the Bank of Italy's
Report, explaining among many other
things, its positive historical
relationship with B Plus, the factors that
brought the overall risk profile within an
acceptable range for the Bank and the
fact that Law 220/2010 (the Stability Law)
was not yet in effect at the time of the
October 2010 loan.
It is important to understand that a
fundamental plank of the Public
Prosecutor's case is that Mr Ponzellini
BPM submitted a
formal response to
the Bank of Italy's
Report, explaining
among many other
things, its positive
historical
relationship with B
Plus, the factors
that brought the
overall risk profile
within an
acceptable range
for the Bank and
the fact that Law
220/2010 (the
Stability Law) was
not yet in effect at
the time of the
October 2010 loan.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
manipulated the credit approval process

with respect to the second tranche of the
loan to B Plus because of the existence of
the Stability Law and B Plus' alleged
failure to comply with it. It appears to be
the Prosecutor's case that had the
Stability Law been properly considered
with respect to B Plus the loan should not
have been granted. However, the terms of
the Stability Law did not apply at the time
of either the first tranche or second
tranche loans. The Stability Law came
into force on 1 January 2011 - several
months after the second loan was issued
and over a year after the first loan was
granted - having been published for the
first time in the Official Gazette on 21
December 2010.
The relevant section of the Stability Law
which it has been alleged B Plus failed to
comply with stipulated that the Head
Office of the ultimate owner of a
concessionaire company had to be based
in a territory that was deemed not to have
a favourable tax system (the Residency
Requirement).
The Residency Requirement not only was
not effective as against B Plus at the time
the second loan was issued or when the
Bank of Italy produced its report, but B
Plus (and the Atlantis Group) had already
long complied with this provision by the
time it did become applicable to B Plus
which was not until 10 October 2011. This
is because existing concessionaires did
Interview
FRANCESCO CORALLO
not need to comply with the Residency
Requirement unless they were entering
into a competitive tender process. The
renewal tender process for the licence
rights for gaming licences did not
commence until the aforementioned date.
The Atlantis Group had realigned its
company ownership structure so that its
Head Office was not located in Sint
Maarten but located in Cyprus by June
2011 in full and timely compliance with
the Stability Law.
The Public
Prosecutor's case
against me is
confused and
confusing.
However, I am not
aware of any
allegation or
charge that I or B
Plus bribed Mr
Guido Marino.
There appears to
be an imputation in
the Public
Prosecutor's case
that I bribed Mr
Milanese to ensure
the legalisation of
VLTs in the Italian
market; but the
Public Prosecutor
has to date not
produced a single
piece of evidence
to support the
allegation that
bribes were paid to
him.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
This is a very serious and calamitous

error by the Bank of Italy. Yet it was this
conclusion that prompted the
investigation by the Public Prosecutor into
BPM and Mr Ponzellini's relationship
with B Plus and myself. This error has
unfortunately filtered through to the
Public Prosecutor's case against me.
Despite the very clear position on the law
showing that the Public Prosecutor (and
the Bank of Italy) is absolutely and
undeniably wrong in relation to the
application of the Stability Law, the Public
Prosecutor has yet to acknowledge that B
Plus in fact complied with that law
presumably because such an admission
would completely undermine his case
against me. This is a blatant and
surprising error and one the Prosecutor
has to this day entirely failed to
acknowledge.
THERE IS AN ADDITIONAL SUGGESTION
WHICH APPEARS UNRELATED TO ANY OF
THE ALLEGATIONS, THAT ATLANTIS WAS
INSTRUMENTAL IN THE CHAMPIONING OF
VLTS IN THE ITALIAN MARKET, WITH
ALLEGATIONS THAT INDIVIDUALS (GUIDO
MARINO) WERE BRIBED TO HELP INFLUENCE
THIS PROCESS. WHAT REALLY LIES BEHIND
THESE ALLEGATIONS AS LOBBYING FOR THE
INTRODUCTION OF VLTS IS HAPPENING IN
EVERY MARKET RIGHT NOW?
The Public Prosecutor's case against me
is confused and confusing. However, I
am not aware of any allegation or charge
that I or B Plus bribed Mr Guido Marino.
There appears to be an imputation in the
Public Prosecutor's case that I bribed Mr
Milanese to ensure the legalisation of
VLTs in the Italian market; but the Public
Prosecutor has to date not produced a
single piece of evidence to support the
allegation that bribes were paid to him.
The allegation is complete nonsense and
untrue.
If the Public Prosecutor checks the
Chamber of Deputies' website, which is
publicly available, he will find that Mr
Milanese has never made a single
intervention on the subject of gaming. He
has never raised a question, motion,
interrogation and he has not sponsored
any bill. The only incidental involvement
Mr Milanese has had with gaming was
when the Chamber of Deputies addressed

the approval of the Stability Law in which
Mr Milanese acted as referee. The
Stability Law was introduced, in my view,
to target B Plus and me; not to help my
business. So it is difficult to understand
how it can be alleged that Mr Milanese
was assisting B Plus when he participated
in and did not object to the introduction
of legislation that the Public Prosecutor's
case claims B Plus had failed to comply
with and which was patently 'AntiCorallo'. It makes no sense.
The Abruzzo Decree was introduced
because the money generated by the
Italian State from the issuing of VLT
licences (to concessionaires) was to be
used to rebuild the region of Abruzzo
following the terrible earthquake of 6
April 2011 which tragically killed 308
people and devastated the area. However,
the legalization of VLTs was already
envisaged by the Italian State as far back
for the record,

to the best of
my knowledGe,
mr milanese
had no hand in
the passinG of
the abruzzo
decree.
as 2004 when the original tender to be a

concessionaire took place. B Plus
therefore did not need to lobby for its
introduction. For the record, to the best of
my knowledge, Mr Milanese had no hand
in the passing of the Abruzzo Decree.
The Italian State has received 180
million from B Plus with respect to the
VLT licences it acquired which the Italian
State declared it would use to help restore
the Abruzzo region. And to be clear, my
company is not the only one to have
benefited from this Decree, there are nine
other concessionaires indeed, any
company could have participated for the
tender for the licences.
Finally, it is worth noting that before the
Abruzzo Decree was enacted B Plus and
the other concessionaires operated on the
understanding that the right to operate
VLTs (albeit at this point VLT machines
were not formally legalized by the Italian
State although such a prospect had been
envisaged by the Italian State) was
incorporated as part of the original 2004
tender process and licence fee. In light of
this it is hard to understand why it would
be in B Plus' interests to have legislation
introduced that:
1. required B Plus to pay 15,000 per

licence, when in fact my company had
operated on the basis and
understanding that it had already
acquired those rights as part of the
2004 tender process (with no further
payments due);
2. effectively approved the VLT machines
that were already in existence at one of
B Plus' main competitors, whilst B Plus
and other concessionaires had to locate
and develop new technology in order
to comply with AAMS' requirements
for operational VLT machines at
significant expense. The legislation put
competitors at an advantage rather
than B Plus.
The reality is that in my view the recent
gaming legislation is 'Anti-Corallo' and
has been tailored to target my interests
with a view to pushing B Plus out of the
gaming market in Italy.
COULD YOU EXPLAIN FOR OUR READERS
WHAT IS THE 'ANTI-CORALLO LAW' AS
OUTLINED IN A RECENT INTERVIEW YOU
GAVE TO THE ITALIAN FINANCIAL PRESS
WHO ARE THE INTERESTED PARTIES SEEKING
TO SMEAR YOU AND B PLUS?
I have already mentioned the Stability
Law. Of the ten concessionaires, the only
company whom the Residency
Requirement impacted was B Plus. After
fifteen years of my company being based
in Sint Maarten, this law forced me to
restructure my company in circumstances
where B Plus had paid the relevant taxes
to the Italian State and collected gaming
tax for it.
Another law was also introduced which I
believe was specifically targeted against
me. On 2 March 2012 the Italian
Government issued Decree Law 16/02
which contained a new provision that
required the directors and shareholders of
the concessionaire companies to show
that their wives/spouses and relatives
"until the third degree of kinship" (ie
uncle/aunt-niece/nephew) complied with
anti-mafia checks. As a result of this
Decree, even if a director or shareholder's
relative to the third degree of kinship
(including wife, father, mother, uncle,
aunt, niece or nephew) had a criminal
conviction (or was even being
investigated) in relation to certain
criminal offences then the
concessionaire's licence would be
revoked. This obviously would have been
problematic because of my father's
historic criminal conviction from 1983.
This part of the Decree was plainly
unconstitutional and a flagrant breach of
the European Convention on Human
Rights; it was ultimately amended
pursuant to the conversion law of Decree
Interview
FRANCESCO CORALLO
16/12 which removed the requirement for
checks to be carried out to the third
degree of kinship because it was so
obviously unlawful. In my view, there are
still parts of this gaming legislation that
are unconstitutional and I will challenge
them in the courts at the appropriate
time, if required.
At this stage, because of the ongoing
criminal investigation, I am not able to go
into detail about the facts that
demonstrate that certain parties have
deliberately sought to manufacture and
engineer this baseless criminal
investigation against me to further their
own interests and agenda. We are
continuing to gather evidence to show
their role and involvement and will
present it in court at the appropriate time.
But in circumstances where BPM has
suffered no financial harm as a result of
its banking relationship with B Plus, and
indeed continues to greatly benefit from
that relationship, it is difficult to
understand why I am being victimised
and this trumped up case has been
brought against me by the Public
Prosecutor. BPM has publicly confirmed
that the loan to B Plus has caused it no
economic harm. In light of the fact that
many banks, including BPM, have
underperforming or non-performing loans
it is strange to me that the loan to B Plus,
which has proved to be great business for
BPM, is under investigation.
I have no criminal
record and the only
blemish to my name
is that my father was
convicted decades
ago for an offence
with which I had
absolutely no
connection. I have
not had any
association or
contact with my
father for many
years (a fact verified
by the Court of Rome
and by Enrico
Bellavia, the National
Anti-Mafia
Prosecutor) and I
believe it is unfair for
the sins of the father
to be visited on the
son. That is not how
a fair-minded society
should operate.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
WHAT IMPACT WILL THIS HAVE UPON B

PLUS AS A CONCESSIONAIRE IN THE ITALIAN
GAMING MARKET? COULD YOU LOSE YOUR
LICENCE?
The effect of this investigation is that B
Plus could ultimately lose its gaming
licence in Italy if I am convicted.
However, B Plus and I will take all steps
to fight both the baseless criminal charges
and any attempts made to revoke B Plus'
licence.
YOU APPEAR TO BE HAVING TO EXPLAIN

EVERY RELATIONSHIP BOTH YOU AND
ATLANTIS HAVE HAD WITH GOVERNMENT,
LEGAL AND BUSINESS CONTACTS IS THIS
A WITCH HUNT?
As I have indicated, I believe that there
are parties that are trying to damage both
myself and B Plus. They want to ensure
that B Plus is removed from the Italian
gaming market.
For the record, I have no criminal record
and the only blemish to my name is that
my father was convicted decades ago for
an offence with which I had absolutely
no connection. I have not had any
association or contact with my father for
many years (a fact verified by the Court
of Rome and by Enrico Bellavia, the
National Anti-Mafia Prosecutor) and I
believe it is unfair for the sins of the
father to be visited on the son. That is not
how a fair-minded society should operate.
I do not have any special link with the
old or new Government in Italy. I, of
course, like any other successful
businessman working in Italy, know
people in the political, legal and business
world. But my relationships are entirely
normal and proper.
The charges
against me are
baseless. Although
I am being
persecuted in Italy I
will continue to fight
to clear my name
and to preserve B
Plus' business in
Italy which provides
jobs there, where it
pays income tax,
collects significant
amounts of gaming
tax for the Italian
State and carries
out its business
lawfully.
FRANCESCO
CORALLO, B Plus,
Atlantis World.
These charges have already caused B Plus

significant financial harm, are impacting
B Plus' business relationships with third
parties and are causing significant
damage to its reputation. B Plus and I will
look to be compensated with respect to
this harm in due course.
It is also of great concern to me that if B
Plus loses its licence the jobs of 200 of its
employees will be lost in Italy; it may also
result in thousands of further job losses
across Italy as a result of the collateral
damage caused by B Plus ceasing to
operate. As a matter of principle, I will do
everything I can to ensure B Plus
continues to operate in circumstances
where I am entirely innocent of the
allegations made against me so that the
business that I have worked hard to grow
from scratch is not destroyed and so that
the livelihood of B Plus' employees is not
ruined because of this unjustified
vendetta against me.
I am also concerned, bearing in mind the
present economic climate, that the Italian

State could lose 90 million per month in
gaming tax that B Plus collects for the
Italian State simply because certain
parties are seeking to promote their own
interests and agenda at B Plus' expense
and ultimately to the detriment of the
Italian State and its people. This should
not be allowed to happen in a democratic
society and I for one will fight against this
injustice using all the legal tools I have
available to me.
WHAT ACTIONS ARE YOU TAKING TO
DEFEND YOUR POSITION AND THAT OF
YOUR COMPANY AGAINST THESE
ALLEGATIONS?
In Italy, my legal team is taking all
possible steps to fight the charges against
me. B Plus and I will also take all
necessary steps to pursue third parties,
including those that have conspired to
injure B Plus to prove that the allegations
against me are completely false and to
seek compensation for the loss it has
suffered and I have also sustained,
including loss suffered as a result of any
attempt to revoke B Plus' gaming licence
with AAMS.
The charges against me are baseless.
Although I am being persecuted in Italy I
will continue to fight to clear my name
and to preserve B Plus' business in Italy
which provides jobs there, where it pays
income tax, collects significant amounts
of gaming tax for the Italian State and
carries out its business lawfully.
Preview
G2E LAS VEGAS
drivinG innovation
Bally Technologies is roaring into the 2012 Global Gaming Expo
packing a lot of power under the hood new games, systems,
and interactive solutions all designed to rev up casino operators
revenue and operating efficiency
New this year at G2E Las Vegas, Bally is
to unveil two more powerhouse brands:
NASCAR and Pawn Stars. Visitors can
look for them under the flag, Driving
Innovation.
its full-throttle ahead with
world-class licensed brands
NASCAR PROGRESSIVE VIDEO SLOT
The NASCAR Progressive video slot
features a lineup of whos who in racing
royalty Dale Earnhardt, Jr.; Jimmie
Johnson; Kevin Harvick; Jeff Gordon; and
Clint Bowyer. NASCAR is delivered on
Ballys ALPHA 2 Pro Series V22/32
cabinet available with both a lifechanging wide-area progressive top
jackpot award and stand-alone versions
for non-WAP jurisdictions. Players select
their favourite driver and the game
screens change to reflect that drivers
team colours and branding. Players root
for their driver in this high-octane
experience featuring three bonuses: The
Pit Stop Bonus, Burnout Free Games, and
the Green Flag Bonus. The game features
Ballys new U-Race play mechanic as the
players selected car races around the
track at the world-famous Daytona
International Speedway; with dynamic

racing video and a display tracking the
cars position on the track, the excitement
builds to a rousing finish, where larger
credit amounts are awarded for first,
second, or third place.
VIRTUAL RACING NASCAR
Bally extends its NASCAR lineup to Bally
Systems with a new Virtual Racing
NASCAR application for the Elite
Bonusing Suite. This fast-paced, floorwide community-bonusing event for
iVIEW and iVIEW Display Manager (DM)
brings the sights, sounds, and thrill of
NASCAR racing to casino floors as players
select one of eight famous NASCAR
drivers - Dale Earnhardt Jr.; Jeff Gordon;
Jimmie Johnson; Kevin Harvick; Matt
Kenseth; Mark Martin; Clint Bowyer; and
Martin Truex Jr. Players root for their
driver as the cars race around the track,
with the action showcased on the iVIEW
screens and CoolSign-enabled displays
throughout the casino resort. Players who
select winning drivers win a casinoconfigurable prizes ranging from free
play, to merchandise, to food-andbeverage, entertainment, and amenity
awards. Its a thrilling new experience,
Bally Technologies: NASCAR PROGRESSIVE VIDEO SLOT
NASCAR is
delivered on Ballys
ALPHA 2 Pro Series
V22/32 cabinet
available with both
a life-changing
wide-area
progressive top
jackpot award and
stand-alone
versions for nonWAP jurisdictions.
bally extends
its nascar
lineup to bally
systems with a
new virtual
racinG nascar
application
for ebs
unmatched on casino floors, that delivers

the excitement of NASCAR racing to any
casino, on any slot game, from any
manufacturer, anytime driving
increased coin-in, new-card signups, and
carded play.
PAWN STARS VIDEO SLOT
Bally brings one of the worlds top TV
shows to casino floors in Pawn Stars,
featuring Rick, Corey, the Old Man, and
Chumlee from the hit reality TV series
Pawn Stars on A&Es HISTORY Channel.
Airing in more than 150 countries in 30
languages, Pawn Stars is the number one
cable show in the United States, South
America, and the United Kingdom, with
Preview
G2E LAS VEGAS
Bally Technologies: CASH WIZARD TIKI MAGIC
Bally Technologies: BEACH BOYS
millions of viewers across the globe.
portfolio is turbo-charged this year as

Bally unveils a host of new games
featuring engaging play mechanics, clever
themes, and animated graphics that
deliver an exceptional play experience.
From must-hit standalone progressives,
multipliers, and entertaining new features
that take wilds, stacked reels, free games,
Quick Hit, Hot Zone, and iDeck mystery
bonuses to the next level, the content for
Ballys Pro Upright, V32, Curve, and
Stepper cabinets kicks fun into high gear.
Available on the Pro Upright V22/22

Wheel cabinet, the game begins when a
player chooses their favourite character
from the show. Selling and negotiating
adds excitement in this game highlighted
by the Negotiation Bonus, where players
choose one of five items to sell and then
negotiate with the Pawn Stars for credit
awards. With its giant wheel, free games,
11 wheel-bonus prizes, wilds, pick-em
features, and iDeck, this game promises
to be as popular as the show itself.
power new versions of hot shot
progressive, cash wizard
DUAL-WHEEL HOT SHOT PROGRESSIVE
A new double-wheel version of the Hot
Shot brand features an immense 42-inch
vertical display, twin gigantic wheels,
touch-activated interaction, five-level
progressives, free games, wilds, and a
third multiplier wheel inside the lower
wheel. The Game-in-Game and U-Spin
play mechanics deliver a player-favourite
experience in a whole new way on this
game featured on Ballys soaring new Pro
V22/42HD cabinet.
Bally Technologies: PAWN STARS VIDEO SLOT
CASH WIZARD TIKI MAGIC

Other premium games in Ballys G2E
lineup include Cash Wizard Tiki Magic,
the next game in Ballys Cash Wizard
series. Featuring Ballys new 1080p highdefinition screen on the Pro V22/32
cabinet, Tiki Magic introduces the U-Drag
play mechanic, three base-game bonuses,
and two new Wizard Bonus Bet features,
plus plenty of interactive fun Cash
Wizards new friend Ms. Magic.
for-sale content driven by
trailblazing play mechanics
The Pro Series cabinets for-sale game
Bally will showcase

its full suite of
interactive solutions
at G2E, including
the Bally Mobile
platform for
concierge casino
apps and mobile
websites.
bally interactive provides a

single view of the player
Ballys Internet and mobile solutions are
designed to give casinos a single view of
the player across online, mobile, and
traditional land-based gaming platforms.
At G2E 2012, Bally will showcase its full
suite of interactive solutions including the
Bally Mobile platform for concierge casino
apps and mobile websites; its open
iGaming platform that enables casinos to
deliver play-for-free and wager-based
poker, table games, video slots, and sports
betting and choose from best-of-breed
content; and a library of interactive games
based on proven casino-gaming content.
Preview
G2E LAS VEGAS
innovative spirit
At G2E the Novomatic Group of companies, including AGI,

Octavian, Astra, AGI Africa, S. American subsidiaries and partner
Reel Games, will present on booth 2654 whats new, whats most
impressive and whats a must-have in the world of gaming
The product presentation at booth 2654
will comprise all of the latest Novomatic
gaming highlights and attractions live on
site for show visitors to examine and test.
Product specialists from AGI and partner
Reel Games, plus many South-American
subsidiaries, including AGI Argentina,
AGI Gaming Colombia, Crown Gaming
Mexico, Crown Gaming Paraguay, Crown
Gaming Peru, Novo Gaming Chile and
Octavian de Argentina as well as from UK
subsidiary Astra Games and AGI Africa
will be ready and happy to explain all
features and functionalities.
Most of the games on the Novomatic
booth will be shown in the two most
popular Novomatic cabinets: the grand
casino slant top NOVOSTAR SL and the
very latest upright attraction Super-V+
Gaminator III. Extra wide screens for an
a spectacular
ranGe of
novoline Games
and systems
will be on
show in las
veGas: sinGle
Games, multiGames and
multiplayers.
Classic Lines, Multi-Lines, Power Lines,

Fruits and Specials. The show machines
will be connected to a Rise of the Dragon
mystery progressive jackpot for extra
jackpot thrills. The latest Super-V+
Gaminator multi-game mixes (numbers
61, 62, 63, 64, 66 and 67) will present a
multitude of different game themes and
concepts to appeal to the widest range of
player preferences.
The incomparable Marilyn will have her
own prominent show performance in Las
Vegas with a selection of Marilyn-themed
Coolfire II single games: Hollywood Stars,
Marilyn Blue Star, Marilyn Red Carpet,
Marilyns Diamonds and the Poker
highlight Marilyns Poker Gold will all
feature strongly in combination with the
Marilyn Flexi-Link Community Jackpot.
A bank of NOVOSTAR SL2 slant tops will
also present a selection of the latest
Coolfire II single games: Bee Wild, Costa
del Cash, Northern Light, African Simba,
Treasure Gate and Happy Serengeti.
in-depth gaming experience, elegant style

and top quality design make these
cabinets attractive highlights on every
casino floor and provide the perfect
housing for an ultimately thrilling game
library.
Also on show will be the Novomatic Reel

Tournament. This exciting marketing tool
for all sorts of casino promotion
programmes brings a special competitive
gaming thrill to any slot floor. It allows
operators to offer their guests - via just
the push of a button - live tournaments in
real time on an unlimited number of
connected Super-V+ Gaminator
machines featuring the Super-V+
Gaminator multi-game mix T1. The
systems tournament controller makes it
possible for the operator to choose from a
variety of games and to offer different win
modes, tournament settings and valuable
promotional extras; without any software
changes or game down time.
And hardly a game will be missing from

the Las Vegas show floor! The PremiumV+ Gaminator multi-game mix
comprises a total of 41 Coolfire II games
that are presented to the guest in five
colour-coded logical categories for best
game recognition and guest orientation:
A spectacular range of NOVOLINE games

and systems will be on show in Las
Vegas: Single games, multi-games and
multiplayers. The NOVO LINE
INTERACTIVE games cover a great
variety of thrilling themes, with 5-50 lines
and innovative mathematical concepts for
Novomatic: PINBALL ROULETTE
The Las Vegas

show is traditionally
one of the most
important events of
the annual show
calendar and
especially with this
earlier and
generally more
convenient October
date we expect to
see a great
number of
business partners,
customers and also
new contacts in Las
Vegas.
JENS HALLE,
Managing Director
AGI.
octavian will
demonstrate
the casino
manaGement
system acp
(accountinG
control
proGressives
system) live at
the show.
gaming fun, gaming thrills and gaming
excitement on every floor. The system is
server-based ready, providing an ideal
basis for a later connection to a server
based gaming environment.
The 17 NOVO LINETM INTERACTIVE
single games presented at the show in Las
Vegas will be shown in the NOVOSTAR
SL2, Novo Super-Vision and the SuperV+ Gaminator III cabinets. Among them
is a bank of machines that will be linked
to the brand new Magic Joker Jackpot - a
Preview
G2E LAS VEGAS
currency
affairs
Gaming Partners International is to show its full

range of casino currency at the forthcoming G2E
Novomatic: SUPER-V+ GAMINATOR III
thrilling card-animated multi-level

progressive mystery jackpot novelty and
a completely new game with an
innovative skill feature that will celebrate
its world premiere at the Las Vegas show.
The NOVO LINE Novo Unity II
multiplayer installation will be positioned
around one fully automated Novo MultiRoulette wheel and will comprise the
entire range of Flying (fully animated)
electronic multiplayer game versions as
well as a slot mix. All games will be
available on each of the connected player
terminals (NOVOSTAR SL1 and NovoBar).
A further attraction in Las Vegas will be a
selection of Ultimate 10 multi-game mixes
that combine the technological benefits of
Coolfire II with the hugely cost effective
price structure of the former Coolfire I
platform: offering new technology within
an extremely attractive cost structure for
maximum customer value.
Octavian will present a range of 12
thrilling single games with promising
names such as Triple Force, Smart Robots,
Bugs Buck$ or Sea Hunters and a variety
Novomatic: NOVOSTAR SL3
of innovative game concepts and

rewarding bonus features. Octavian will
also demonstrate the casino management
system ACP (Accounting Control
Progressives System) live at the show.
The ACP system is modular and thus
highly tuneable to the requirements of
operators and the pertaining regulations
in various jurisdictions and has proved
highly popular, particularly in SouthAmerica.
Jens Halle, Managing Director AGI sees
excellent business opportunities in Las
Vegas: The Las Vegas show is
traditionally one of the most important
events of the annual show calendar and
especially with this earlier and generally
more convenient October date we expect
to see a great number of business
partners, customers and also new
contacts in Las Vegas.
As we are now intensifying our
commitment to the US and Latin
American regions, I am very positive that
2012 will be an excellent show for
Novomatic, for our colleagues from
Octavian and also a real breakthrough
event for our partner Reel Games.
G2E 2012 is almost here, and Gaming Partners International is

looking forward to exhibiting our full range of casino currency
solutions and table game products. Additionally, we are anxious
to highlight three new casino currency options including a brandnew Paulson chip design that were sure our American customers
in particular will be enthusiastic about.
Since the 1960s when we first introduced Paulson clay chips to
Las Vegas casinos, Paulson chips have set the standard for casino
currency throughout North America and are recognized
worldwide as the poker chip of choice. With their iconic look and
feel, Paulson chips have withstood the tests of time, and at G2E
we will debut an innovative new design that will enable casinos
to better differentiate their high and low denomination chips.
Watch for details!
We will also feature our new B&G Premium Chips that provide
casinos with the ability to create a unique chip that incorporates
their logo or other key element into the mould. B&G Premium
Chips can also incorporate an extensive variety of security
features to create more secure chip that discourages
counterfeiting.
Our third featured currency product is our B&G J2 jeton: a
groundbreaking product that combines the aesthetic and security
features of European-style jetons with the easy handling of
American-style chips. Featuring colour edge spots that allow easy
identification in racks or stacks, J2 jetons can include a wide
range of decal and printing options not available on traditional
jetons.
We will also highlight several new currency security features
including 4C-UV, a cutting-edge product that incorporates a fullcolour image or photograph into the decal. An invisible chip
authentication feature revealed by a standard UV detector, 4C-UV
is easy to detect by dealers and other casino personnel.
For more information, stop by booth #4441 or visit
www.gpigaming.com.
Preview
G2E LAS VEGAS
absolute return
TCSJohnHuxley is back at G2E

in Las Vegas with a host of
hi-tech gaming innovations
TCSJohnHuxley is pleased to be
exhibiting at this years G2E show in Las
Vegas. After a break of three years, the
company will once again be showing its
industry leading products such as
Chipper Champ2, traditional high quality
gaming tables, Roulette wheels, number
displays and gaming layouts as well as a
host of new innovative products.
Cath Burns, TCSJohnHuxley Group CEO
comments, We are delighted to be back
at G2E for 2012. We are focused on
providing world class products that meet
our customer requirements for a global
market and this expo provides the perfect
showcase for us. She continues, As part
of our Group strategic plan going
forward, we are committed to listening to
our customers and developing new and
exciting products for the future. Were
undoubtedly a company with a
worldwide reach, but we aim to think
global and deliver local.
pent up
Casino Technology: PENTHOUSE SLOTS
Casinos Technologys
Penthouse Slots expand to
include multigames at G2E
The Penthouse Slots series from Casino
Technology is now offered as a multigame
set, featuring collection of glamorous,
entertaining games.
TCSJohnHuxley are currently streamlining

and enhancing the core product range
supernova
bonus system is
a proGressive
and Game
bonusinG
system that
delivers added
value to live
roulette.
with an emphasis on innovation.

Products such as Supernova Table Bonus
System, Gaming Floor Live and Tablet
Roulette all feature heavily in this and
will be key products on show at G2E.
Gaming Floor Live is a real-time game
optimization system designed to
maximize key performance areas and
profitability across all games. Unlike any
other product on the market, the system
automatically captures live table game
data, which in turn provides vital
information to maximise turnover,
maintain house advantage, reduce
operating costs and understand
opportunity costs. With the power to
monitor pits remotely with local area
network or wide area network
TCSJohnHuxley: SUPERNOVA ROULETTE

connectivity, casino management can
now measure key performance areas
across their live tables.
Supernova Bonus System is a progressive
and game bonusing system that delivers
added value to live Roulette. The system
drives increased revenues by adding
higher levels of player excitement and
loyalty to all of your live games. This
makes it the worlds first progressive
system for local and networked game
applications that can be used on any live
roulette table.
One of the most exciting things about
Supernova is that it can potentially be
applied to any game. Having listened to
the needs of casino operators, the latest
Supernova development link Roulette
tables together. In addition, multi-level
event based and mystery prizes can be
employed even on games that dont
normally run progressive jackpots.
To see the worlds best table game
products, visit the TCSJohnHuxley stand
No. 3817 at G2E (on Harmon and
Tropicana Avenue aisles).
As part of our
Group strategic
plan going
forward, we are
committed to
listening to our
customers and
developing new
and exciting
products for the
future. Were
undoubtedly a
company with a
worldwide reach,
but we aim to
think global and
deliver local.
CATH BURNS,
TCSJohnHuxley
Group CEO.
At the forthcoming G2E 2012 the

Penthouse Slots series will be
demonstrated as a fully completed range
of casino equipment, including game
titles, branded cabinets, multiplayer
platform and themed jackpot system.
The games are accommodated in the
Sensational Plus slot machine, whose
design will enchant at G2E, further
enhanced with new themed toppers,
extending possibilities for customisation
and an original layout for every location.
Alternatively the games are also offered in
the patented Casino Technology grand
piano multiplayer station, PLAYME, also
available in branded Penthouse designs.
New to the line is the themed Penthouse
Slots mystery progressive multi-level
Jackpot. Created by the award winning
team of graphic specialists the
visualisation features a bevy of beautiful
girls, which are starring the different
jackpot levels.
With the new developments in the
Penthouse Slots series Casino Technology
provides fully featured experience to
casino players with larger opportunities
for fun and entertainment. Those
capabilities will be demonstrated at G2E
2012 in Las Vegas, Booth No 1665.
Preview
G2E LAS VEGAS
not a soft
option
The combination of EASITRAX Soft Count and MEI

SC Advance will take centrestage at G2E
a whole new world

Merkur Gaming readies its
unique range of games and
cabinets for G2E Las Vegas
Merkur Gaming will once again have a

strong presence at the upcoming G2E.
The gaming solutions continue to expand
and remain extremely focused on player
experience. These solutions will be on
display at stand number 2665.
Today more than ever it is essential to
have a strong partner at your side with a
proven track record. The Gauselmann
Group is family-owned and familymanaged and thus the management team
is completely focused on this long-term
strategy of bringing the right gaming
solutions to each individual market, said
Thomas Niehenke, COO, Gauselmann
Group. The numbers mirror this goal
global turnover topped 1.7bn in 2011
and the number of our staff is over 6,300.
We place utmost priority on R&D as the
Gauselmann Group plays a leading role in
international gaming.
This focus on marrying new ideas and
technologies will be on display at the
G2E. A fine example is the sheer size of
the games collection that includes a
strong variety of different themes,
gripping features, thrilling free games and
unique win-line concepts. Thus, players
can find the right game that suits them
amongst such diversity. Merkur Gaming
Spokesman of Executive Management,
Mr. Rolf Falke, explains a classic example
of Merkur Gaming catering for local
gaming needs. We at Merkur Gaming
understand how important culture and
local tastes are. Naturally we have an
abundant games collection that reaches
out internationally to players. Our
strategy is to combine these global games
successes with local games. Our
Cantinflas game is a perfect example.

Cantinflas was a much-loved actor and
comedian in Latin America, the so-called
Charlie Chaplin of Mexico. We have
played a major role at the Latin American
exhibitions this year and each time our
expectations for this game were exceeded.
Naturally we are now developing further
games around the Cantinflas theme.
The Merkur Gaming games feel right at

home with its cabinet choice. These
stylish, durable and ultra-modern cabinets
combine the latest technology with the
highest quality standards that offer
maximum player convenience. The
Evolution cabinet is a slant top that caters
for special casino flair. The Privilege
cabinet is the new wide-screen upright
cabinet that includes two 22 monitors
for optimum game presentation. The
innovative prowess is exemplified in the
Highflyer cabinet. This unique cabinet is
a real made in Germany innovation as
the second, upper monitor seems to float
in mid-air. The design of the Highflyer
has been such a hit that Merkur Gaming
can even offer the cabinet design with
just the lower monitor. This cabinet is
called the Uno.
Merkur Gaming has proven experience
and success in the VLT/SBG market and
is a major player in the VLT markets in
Italy, the Czech Republic and Slovakia.
Peter Amling, Managing Director at
Merkur Gaming, explains: VLT/SBG
technology is complex and many facets
must be perfectly mastered. Gaming and
technology must flow together. The
amount of development work required to
master this technology can be daunting.
Not for Merkur Gaming. As the
international subsidiary of Germanys
Gauselmann Group, Merkur Gaming
fulfils all the requirements to ensure the
long-term success in VLT/SBG.
MEI will return to

G2E this year with
its most
comprehensive
cash management
solution ever the
combination of SC
Advance and
EASITRAX Soft
Count. By
networking the slot
floor to the soft
count room, these
award-winning
products raise the
bar for value and
performance
expectations and
maximise
profitability.
Merkur Gaming will

be joined by two
further sister
companies in Las
Vegas. GeWeTe a
leading
manufacturer of
change machines
in Germany will
be exhibiting its
extremely wide
range of money
changing and
payment systems.
edict egaming is
the specialist for
online gaming
platforms and
focuses on the
development and
technical operation
of online casino
solutions and
system platforms in
the gaming market.
The edict team will
be present on the
Merkur Gaming
stand alongside
GeWeTe.
SC Advance evolved from the winning

CASHFLOW SC note acceptor, applying
new technology and market knowledge to
make a great product even better. It
features enhanced recognition technology,
faster bill-to-bill speed, improved barcode
recognition and the increased capacity to
accept up to 100 different currencies and
denominations. SC Advance also has the
industrys best acceptance rate for valid
street-grade notes, including those that
are wet, crinkled or torn.
The popularity of MEI products like SC
Advance reflects the importance operators
place on value-added payments systems.
As the leading global manufacturer of
automated payments systems, MEI has
sold more than five million note
acceptors and six million coin
mechanisms worldwide, achieving a 70%
ship share for three consecutive years in
the US. Recent property wins include
Revel Atlantic City, the Hippodrome
Casino in London, and multiple sites in
the Asia-Pacific region LVS blocks 5 and
6 in Macau, both Singapore properties,
and Bloomsbury in Manila. MEI has also
enjoyed success in the VLT market,
earning a ship share of 100% in the
Alberta Lottery, over 60% in the Atlantic
Lottery, nearly 80% in Illinois, and an
increasing presence in Manitoba.
Because enhancements are localised to
the acceptor head, SC Advance can easily
upgrade legacy CASHFLOW SC units so
MEI customers can yield the most value
from their previous investments. Thanks
to its ability to work simultaneously with
an existing CASHFLOW SC field base,
operators have the luxury of updating the
slot floor at their own pace as capital
becomes available. Intelligent support
tools will sense the product version and
run the appropriate software.
More MEI customers are now also
implementing EASITRAX Soft Count, a
product extension that expands the reach
of note acceptors from the slot floor into
the soft count room. The addition of
EASITRAX to SC Advance or CASHFLOW
SC creates a comprehensive
software/hardware system designed to
streamline the cash management process.
Since it was introduced in 2008,
EASITRAX Soft Count has been installed
in nearly 80,000 games worldwide, a
number projected to surpass 85,000 by
the end of 2012.
Preview
G2E LAS VEGAS
spellbindinG showcase
Rhonda Whittaker gives G3 the

lowdown on Spielo
Internationals G2E exhibit
In DEAL OR NO DEAL JoinN Play 2, the

game is now quicker, bigger, and better.
The guaranteed bonus hits more
frequently, every eight minutes, for even
more excitement. It keeps the same stressfree eligibility and easy bonus
qualification that thrilled players in the
original. Mystery bonuses occur more
frequently as well, including brand new
free spins that sweeten the deal.
Occasionally, the community bonus
becomes a Super Bonus, where the top
briefcases have their values doubled,
leading to much larger banker's offers
and wins. This sequel is truly our biggest
deal yet!
AT ICE IN LONDON, WALTER BUGNO

PROMISED A SPECTACULAR EXHIBIT AT G2E,
ONE THAT WILL ESTABLISH SPIELO'S
GAMING CREDENTIALS FOR THE FUTURE WHAT CAN WE EXPECT?
Its our mission to have more people
playing our games than ever before,
anywhere, anytime, on anything. At G2E
2012, were showing visitors how we plan
to do this.
Among the highlights at our booth this
year, were featuring exciting new
licensed titles based on a non-traditional
media property; the sequel to our most
successful North American community
game, called DEAL OR NO DEAL JoinN
Play 2; our first title featuring Episodic
Gaming; our vision of cross-platform
convergence; our award-winning online
product suite; casino systems modules
designed to help casino operators attract,
bonus and reward their players; and
much more.
spielo will be
showcasinG a
demonstration
across a
converGence
of platforms
that provides
players with a
seamless
experience.
Among SPIELO Internationals new

content-driven titles for the International
casino market, Egyptian Gold is the
companys first progressive link using
Episodic Gaming. As the player progresses
through the game during one session, he
or she can save and reactivate their
achieved status during the next play
session. The player unlocks more features
and additional bet options for more action
become available. When he or she
reaches the highest status, an additional
award is randomly revealed by
Tutenkhamon. Egyptian Gold offers a 5Level Progressive Playoff, where the
player can win multiple progressives.
SPIELO International: MERMAIDS SPELL
IS SPIELO GOING TO SHOW ITS HAND AT

G2E IN OCTOBER? SO FAR THE COMPANY
HAS BEEN KEEPING ITS CUTTING EDGE
PRODUCTS UNDER WRAPS?
Absolutely. Were going to be revealing
our newest licensed titles prior to the
show were thrilled about these
products and we think players will be,
too. Stay tuned!
WILL WE SEE THE FULL INTEGRATION OF

SPIELO'S GAMING DIVISION, PRODUCTS
SPANNING ALL THE DIFFERENT PLATFORMS?
SPIELO International will be showcasing
how it truly speaks gaming with its
multichannel offering. GTECH G2, the
iGaming arm of the group, will showcase
its award-winning product suite. SPIELO
International will also be showcasing a
demonstration across a convergence of
platforms that provides players with a
seamless experience across online
gaming, the VLT environment and the
commercial casino. An episodic gaming
promotion concept encourages players to
piece together different elements of a
promotion across the platforms to win a
prize. Unique to the industry, the concept
also includes an app that allows players
to see their reward accrual progress on
demand.
WHAT WILL DEFINE THE PRODUCTS FROM

SPIELO AT THE STAND THIS YEAR?
Regardless of the channel or platform,
SPIELO International understands that all
players want one simple thing: great
content. At G2E 2012, SPIELO
International will be showing more
entertaining games than ever before.
Because content is our key focus, our
motto this year is We Speak Gaming.
WHICH ARE YOUR STANDOUT PRODUCTS THE ONES VISITORS TO G2E SIMPLY
CANNOT MISS?
Hot on the heels of the success of DEAL
OR NO DEAL JoinN Play in North
America, SPIELO International has amped
up the deals and the excitement with
DEAL OR NO DEAL JoinN Play 2. The
successor has all the features that players
love the time-based bonus, the player-
friendly community aspect, the use of

strategy, and the broad appeal to both
entertainment-seekers and gamblers.
Mermaids Spell is
an intriguing rapid
hit 8-level linked
progressive multigame that will
mesmerise
players. Featuring
three distinct titles
Great Reef,
Magic Lagoon,
and Bay of Fortune
- Mermaids Spell
enables players to
select enchanted
symbols for respins and
increased chances
at the
progressives. Fiveof-a-kind line wins
trigger the
corresponding
progressive.
Players can
choose their
volatility by
seeking their
favourite
progressive level.
Visitors to the show will also get a sneak

peek at Mega Kong, the exciting new
follow-up to the widely successful KING
KONG CASH. In addition, Mermaids
Spell is an intriguing rapid hit 8-level
linked progressive multi-game that will
mesmerise players. Featuring three
distinct titles Great Reef, Magic Lagoon,
and Bay of Fortune - Mermaids Spell
enables players to select enchanted
symbols for re-spins and increased
chances at the progressives. Five-of-a-kind
line wins trigger the corresponding
progressive. Players can choose their
volatility by seeking their favourite
progressive level.
KITTY CASH is the latest addition to
SPIELO Internationals ATRONIC multilevel progressive links, and features the
cuddly cats from the internationally
recognised brand, the Artiest Collections
THE CAT, all on the state-of-the-art
OXYGEN cabinet. On top of the two
supporting game titles, this purr-fect
multi-level progressive features two bonus
rounds: the Mystery Cat Bonus and the
KiTTY CASH Bonus.
SPIELO International has expanded its
successful multi-game solution, diversity,
with the introduction of Magic Maroon
Preview
G2E LAS VEGAS
and Sweet Sunshine. Each edition offers
players a choice of core game titles in
addition to top performing, stand-alone
DOGGIE CASH progressive titles and at
least one classic, low-line game.
Extremely volatile versions of a topperforming game complete the offering in
each suite, while Sweet Sunshine offers
the added choice of Master Roulette.
On top of those titles, SPIELO
International is presenting a wide range
of new core games with unique and
innovative features. SPIELO
Internationals Casino Systems Division
will also be presenting its wide range of
powerful GALAXIS casino systems
management solutions at G2E Las Vegas
with a special focus on modules designed
to help casino operators attract, bonus
and reward their players.
A wide choice of bonusing tools is
available including numerous mystery
jackpot templates with Star BONUS
FEVER to bonus and reward players, and
target specific player groups when the
conditions on the floor warrant it. Two of
the newest tools, OnTarget FEVER and
TimeBomb FEVER, permit operators to
optimise promotions by allowing laserlike targeting of player segments with
features of GALAXIS Star MARKETING.
SPIELO International is presenting its full
suite of cashless solutions at G2E
including cash wallet (magnetic stripe
card), qpon cash (ticketing) and chip
cash (smartcard). As one of the few
gaming suppliers with a full cashless
suite of solutions, it offers real choice to
operators and can provide considerable
cost savings with cash wallet at a tenth of
the cost of a smartcard.
WILL WE SEE PRODUCTS FOR ALL MARKETS
OR A CONCENTRATION ON NORTH AND
SOUTH AMERICA?
SPIELO International is a truly global
company, and while the show is focused
on the Americas, we will be showing our
newest products for international
markets, too.
WHAT IMPRESSION DO YOU WANT
VISITORS TO G2E TO LEAVE WITH HAVING
WITNESSED THE EXHIBITS?
We think visitors will be impressed by the
breadth and depth of our offering across
all gaming channels; the powerful
entertainment value of our games; our
vision of convergence across gaming
channels; and the experience and
expertise that our people demonstrate
when it comes to specific markets and
player behaviour within those markets.
When visitors leave booth 1265, we
believe theyll understand exactly what
we mean when we say We Speak
Gaming.
the fast
track
A growing reputation in Europe

and South America is driving
global success for EGT
Euro Games Technology has the
reputation of one of the fastest growing
companies in the gaming industry. Sleek
design and cutting-edge technologies
combined with innovative ergonomics
have become the trade mark of the
company. It has become a tradition for
the company to surprise its present and
future customers by presenting brand
new products at the largest gaming
exhibitions. EGTs presentation at this
years G2E gaming show in Las Vegas will
definitely satisfy all customers
expectations.
The visitors will have the opportunity to
enjoy the new sleek and brilliant P
22/22 Slant Top and Upright Cabinets
from the Premier Series. By designing
these extremely advanced gaming devices
the company has taken into consideration
important psycho-physical factors, using
their 10 years experience in the
manufacturing of gaming machines. The
cabinets combine the privileges of
cutting-edge technology and the latest
innovations in the field of ergonomics. In
addition to the new cabinets, EGT will
present its brand-new Premier Multi-2
Multigame which comprises a great
choice of attractive high-quality games
and are driven by the technologically
advanced Exciter II Platform.
EGT will impress its visitors with another
attractive product the Vega R8
Electronic Roulette. This sophisticated
Multi-Wheel supported product supplies 8
comfortable player stations, with
conveniently sized 22" wide-screen
monitors and is compatible with EGTs
Roulette Center and Live Roulette Wheels
by TCSJohnHuxley, Cammegh and
Abbiati. The Vega R8 Electronic Roulette
will definitely make an impression of
exclusivity and high class technology
which guarantees that the player will
enjoy placing bets and partake in the
roulette game to the maximum.
EGTs triumph at G2E Las Vegas will be
completed by the United Mystery Jackpot
System. This system proves to be a really
valuable asset in every casino because of
its multi functionality. The United
Mystery Jackpot System can be connected
to more than 100 machines of any brand
and features three levels of jackpot.
the Genius bar

Inspireds Server-Based Geniuses will be
demonstrating the new Core Edge at G2E
Inspireds Vegas
booth is about
more than a new
killer slot game. We
have a very
powerful
technology platform
behind all of our
products and we
are focused on
demonstrating the
advantages of this
technology to new
operators. We have
killer games too,
but we release
them throughout
the year with the
click of a button via our SBG
platform. We have
been part of many
success stories for
wide area
networked gaming
in the UK, Italy,
Colombia and
Mexico and
believe many more
markets could
adopt this
approach for the
benefit of players,
operators and
governments.
LUKE ALVAREZ,
CEO Inspired
Gaming.
Inspired Gaming Group (Inspired) is

preparing for a technology-focused G2E
Vegas. Inspireds Server-Based Geniuses
will be on Booth #3965 answering
questions about distributed gaming,
demonstrating the benefits of the Open
SBG Core platform and unveiling a new
version called Core Edge.
New for G2E Vegas 2012 will be
Inspireds Multi-Game Bar, which allows
a range of games (including Virtual
Sports, slots and live wheel E-Roulette) to
be played on a bar top terminal that is
powered by a new Core Edge version of
the Open SBG Core platform. The Core
Edge system delivers all the proven
configurability of the Core platform in a
low cost, flexible and compact form
factor. It is ideal for casino operators
wanting multiple games in a flexible form
factor, and lottery or arcade operators
wanting low cost, multi-game devices in
street venues.
Inspired will also be launching an
upgraded version of its Virtual Motor
Racing with enhanced graphics and live
backgrounds. Seven Virtual Sports are
available for every market from high
street lotteries or resort casinos, to online
and mobile sportsbooks. Over 20,000
venues around the world are live with
Inspireds Virtual Sports, having realised
the value of an additional revenue stream
with unlimited races that can be
scheduled to suit any venue.
The fastest selling electronic roulette of
2012, Inspireds Sabre Multi-Win Roulette,
will feature on three stands at G2E Vegas:
Inspired (#3965), DigiDeal (#4365) and
TCSJohnHuxley (#3817). Easy Bet
features, record incomes and the ability
to connect terminals to any combination
of four wheels (including auto and live)
are making Sabre Multi-Win Roulette the
top choice for casinos looking to upgrade
their current E-Roulette offering.
Products
NEWS AND UPDATES
Land-based
COMPONENTS
offer our players the best content with maximum
convenience, and the smartphone sports solution
from Betware is a great step in that direction. The
initial results look very promising indeed.
Danske Spil/Betware
SMARTPHONE SUITE
www.betware.com
The Danish Lottery Danske Spil (www.danskespil.dk)
has launched a Smartphone Suite including Lotto,
Instant and Sports Games, on the Betware platform,
which opens up a new distribution channel for
Danish players, focused on smartphone gaming.
We are very satisfied with this product launch and
can already see that our players are adopting it
quickly. Going forward, we expect to continue
adding the popular scratch games through all our
distribution channels, where mobile is taking an
increasingly important role, commented Jens
Aalse, Managing Director of Danske Licens Spil.
Mobile sports betting gives Danske Spil the
opportunity to move the game right to players
fingertips while they are watching their favourite
sports event and is well suited for live betting. Mr.
Online
CASINO APPS
Aalse added: We want to reach out to all

demographics of players, whether that is the
mobile, desktop or retail player. Our strategy is to
Online
CASINO GAMES
For smartphone users (iPhone, Android), the

Betware Smartphone Suite has been designed to
fully benefit from all the capabilities of modern
smartphones, such as shaking the iPhone to select
random lotto numbers or swiping a finger over the
screen to scratch-off instant tickets. Stefan
Hrafnkelsson, Betwares CEO, concluded: We are
excited about this launch, especially after the
successful introduction of smartphone Lotto for the
Icelandic National Lottery in 2011, and are confident
that this launch will positively influence the Danish
gaming market. The expansion of mobile
technology opens up new opportunities for players,
and we at Betware are always focused on offering
our customers top-class products that are in line
with latest market trends."
Online
CASINO APPS
Playtech
Scientific Games
Aristocrat Technologies
PADDY POWER APP
CA$HINO ON EDGE
DIAMOND DESTINY APP
www.playtech.com
www.barcrest.com
www.aristocrat.com.au
Playtech has launched a

collection of nine casino
games, including roulette,
blackjack and slots, on
the mobile platform of
Paddy Power, one of its
top licensees.
Barcrest is looking to strengthen its online

gaming presence with a deal to integrate its
games onto the GTS Enhanced Gaming Engine
(EdGE) platform developed by Gaming
Technology Solutions. Owned by Scientific
Games Corporation, Barcrest is looking to
release games on the platform in both the UK
and international regulated jurisdictions.
Aristocrats Diamond Destiny, a four-Level

Progressive Jackpot with two exciting bonus
features, is now available as a play-for-fun
download at itunes as an app for iPhone and
iPad.
The move, which

Playtech says makes it
unique in offering a complete
cross-platform solution, also marks the first
major collaboration between Playtech and its
newly acquired subsidiary Mobenga, a
company specialising in mobile sportsbooks.
Through Playtech's mobile betting channels and
cross-product opportunities, a wide range of
choices have become available to players,
eliminating the need for different mobile
applications. Another implication of this
development is that those who download the
mobile application will automatically have
access to Playtech's complete suite of products,
regardless of which channel was originally
chosen. Even more importantly for operators is
that Playtech provides a special functionality
allowing cross-selling.
Daniel Orkan, Head of Mobile, said: The launch
is a milestone, not only in terms of merging
Playtech and Mobenga's expertise, but also for
our operators who can now access new
streams of revenue through our ever expanding
cross-platform solution. We expect this venture
with Paddy Power to be a great mutual success,
setting the stage for future developments with
Playtech's mobile platform.
Two of Barcrests most popular games, Rainbow

Riches and Ca$hino, will be the first to be
deployed via the GTS platform, which provides
content to leading online gaming operators such
as Gala Coral and 888.com. Following the initial
launch, Barcrest plans to make more of its
content available on the EdGE platform
throughout the year. Barcrests Alex Stephens
said: Interactive gaming is a key area that we
are committed to growing and GTS is perfectly
positioned to help us expand our game
distribution to new high-profile online gaming
operators.
Steve Schrier at GTS, said: Barcrest has a great
reputation throughout the industry for providing
quality games that are relevant to the consumer.
We believe our customers will benefit as more of
Barcrests content is made available to the
internet gaming marketplace.
The game, a fun throwback to an old school

traditional slot theme filled with Cherries, Bars
and 7s, is the 16th slot title that has been
converted into an app. Aristocrats apps have
had more than 475,000 downloads so far.
Aristocrat Director of Mobile Development Scott
Milford, said: We are very happy with our latest
mobile release, Diamond Destiny. This new
game is a first for us on a couple of fronts. To
begin with, Diamond Destiny is our first app to
use standalone progressive meters. Second,
and perhaps more notably, Diamond Destiny is
our first app patterned on Aristocrats popular
Viridian Hybrid Stepper platform. Our Viridian
Hybrid line was introduced late last year, and
the games have been generating an incredible
amount of player attention. It made sense for us
to start bringing these popular games over to
the mobile space. Casino patrons have
responded really well to Diamond Destiny and to
the hybrid Steppers in general, so we expect this
will be a hit with our mobile customers.
Products
NEWS AND UPDATES
three times
a charm
Abbiati styles individual products for

Moroccan, Swiss and British casinos
Abbiati Casino Equipment has always been

appreciated for its ability to customise any type
of product following a customers requests, using
fine sophisticated materials that imbue its
creations with a unique charm and beauty.
As a testimony of that stands the fact that
Abbiati has done other three important supplies
of gaming tables to some of the best known and
renowned casinos. The three customers in
question are Casino Medrisio based in
Switzerland, Colony Club from London and
Tanger Malabata Casino based in Morocco.
Casino Admiral Mendrisio is a classically
designed building located in Switzerland closed
to the Italian border. A decade after the initial
equipping of the casino by Abbiati for its
opening, the casino has decided to add to their
gaming offer with new tables styled to match the
originals. The Midi Punto Banco tables
manufactured in Corian Blu cobalt, Corian
Antarctica and 100 per cent leather represented
the perfect solution for a such a stunning
location, whose aim is to enchant players.
Colony Club, one of the high-end London
casinos, situated in Mayfair area, asked Abbiati
to replaced their existing tables in the elegant VIP
area. The Roulette and Cards games tables were
realised with customised design, researched
materials and dedicated finishing. The tables
were manufactured in a fine natural mahogany
and traditional English leather, in way to
perfectly suit with the fabulous and magnificent
clubs venue designed to welcome the most
demanding customers.
The imposing
Mvenpick Hotel &
Casino Malabata
Tanger is situated in
Morocco and it was
opened over 10
years ago when it
was fully equipped
by Abbiati.
This year it was
decided to add to
their number of
poker tables with
the casino once
again selecting the
Italian company to
design new
gaming tables,
which would follow
the same style line.
One level fine
mahogany borders
and vinyl
upholstery are just
a few of the
characteristics of
these tables,
manufactured
following the
specific requests of
the customer.
Abbiati Casino Equipment points out the

strongest part of the company: its ability to
provide all demanding customers with gaming
equipment of high quality, using prestigious
materials and following the value of the Made in
Italy, which has characterised this company.
Products
NEWS AND UPDATES
Land-based
COMPONTENTS
Mobile
iBrand Gaming
Bally Technologies
RCM06 REEL CONTROLLER
MOBILE APPS
www.ibrandgaming.com
iBrand Gaming is now the global distributor for the
RCM06 USB / Serial reel controller board developed
by e2c. iBrand Gaming will be working to promote
the GLI approved RCM06 USB/ Serial gaming reel
controller board throughout the UK and European
markets. The board utilises e2cs powerful iSocket
client middleware to provide the best in class
gaming reel control functions and is designed to
work with the Quixant range of gaming controllers or
any other PC gaming control board.
The RCM06 USB / Serial reel controller board is ideal
for game development houses that are looking to
develop hybrid (reel / video) games for the UK, Spain
and other markets that require traditional reels to be
used with PC gaming technology.
The reel controller board supports up to 6 stepper
motor based reels including all unipolar reel types. A
development kit is available that includes unique
software tools thus providing a quick time to market
APPLICATIONS
www.ballytech.com
Bally Technologies has announced that the
Apple and Android mobile applications it
created for 7 Cedars Casino in Sequim, Wash.
are now available, along with a new mobile
website also created by Bally Technologies.
solution. "I'm delighted with the agreement we now
have with e2c and being able to offer the RCM06
reel controller" stated iBrand Gaming's John Malin.
"By adding this controller to our product portfolio we
are able to further enhance our total product offering
and solution packages and can further the
development of our customers design.
Dr. Donny McDonald, founder/CEO of e2c, stated
that iBrand Gaming is an excellent partner for e2cs
reel control solutions, given their close co-operation
with leading European gaming machine
manufacturers. After many successful deployments
in the USA class II market, we are very excited about
being able to offer this technology to the wider
market.
Land-based COMPONENTS
We make a continuous effort to provide our

guests with the highest level of service
possible, said Judy Walz, Marketing Director at
7 Cedars Casino. That effort includes offering
them the best tools and technology on and off
our property to enhance their experience at 7
Cedars. Our new apps deliver convenience,
information, and entertainment through a host
of easy-to-use features that we cant wait for
our guests to use and enjoy.
Anyone can download the apps, which are
available in the Apple iTunes store and in
Google Play.
Online
SLOTS GAMING
Suzo Happ
EMEA EXPOS
www.suzohapp.com
The new owner of the Suzo-Happ Group ACON
Investments has already sent out a strong
message to the management team to continually
invest in the strengths that have made the SuzoHapp Group the largest and most importance
component supplier in the gaming and amusement
markets.
One such strength is the closeness the team has to
the market working directly together with the
manufacturers and operators. This puts Suzo-Happ
in a unique position. New technology can only be
implemented when it is seen as a benefit. The dual
work with the manufacturers and the end users
simplifies and speeds up this process. Thus, the
Suzo-Happ Group plays a key role in the gaming
and amusement industry. This dedication will be
exemplified at the forthcoming exhibitions in
Bulgaria, the Czech Republic, Italy and Romania.
Suzo-Happ will be exhibiting at the Entertainment
Arena Expo in Bucharest in Romania between 12th
and 14th September and at the Forbes in Prague,
Czech Republic, between 26th and 27th September.
In October the European team will have a stand at
the Balkan Entertainment and Gaming Expo (BEGE)
in Sofia, Bulgaria, between 16th and 18th October.
Mr. Harald Wagemaker, Sales Director for SuzoHapp for EMEA, explained, We are investing in
exhibiting at the local gaming shows as we have a
whole world of solutions for manufacturers and
operators. Furthermore, we will also be focusing on
what made Suzo-Happ strong the amusement
market.
Net Entertainment
JACK HAMMER 2
www.netent.com
The European arm of the Suzo-Happ Group was

founded back in 1955 and the major focus for the
first decades was on the amusement market. The
gaming market has grown tremendously since the
1990s. Today, Suzo-Happ is going back to its roots
to provide the solutions for the amusement market
as well as the gaming market at the local
exhibitions. Alongside the gaming product
solutions, we will be exhibiting our extensive
amusement range that includes classic products
such as pool cues and darts, Mr. Wagemaker
continued.
Suzo-Happ will be exhibiting yet again just why the
company is such an innovative power in the
industry at the forthcoming ENADA Rome in Italy
that will take place between 17th and 19th October.
We look forward to greeting visitors at the
forthcoming European exhibitions, concluded Mr.
Wagemaker.
Net Entertainment has announced the release

of its latest video slot, Jack Hammer 2: Fishy
Business, the follow-up to the hugely successful
Jack Hammer. Jack Hammer returns in a new
slot that features an impressive 99 bet lines,
and a thrilling Free Spins game. The popular
Sticky Win feature from the original game
remains and Random Wilds during Free Spins
makes for a superb new addition to the game
play.
The game features the same cartoon-like
graphics and retro animations as the original
while the characters continue their adventures
among the glamorous and gritty underworld.
Given the popularity of Jack Hammer, it was
logical to ask the developers to work on a
sequel, comments Per Eriksson, President and
CEO of Net Entertainment. Jack Hammer 2:
Fishy Business is a worthy follow-up and new
developments such as the Random Wild
gameplay suggest its going to be a hugely
popular game with our partners and players.
Products
NEWS AND UPDATES
Online
FREEMIUM WEBSITE
showcase the very latest JPMi content: Weve just
included the three very latest Max Power titles,
Turbo, Criss Cross Cash and Eldorado. The Max
Power games are feature rich multi stake games
offering multiple win lines and an exciting new
progressive jackpot feature, he revealed.
JPM International
JPM INTERACTIVE
www.playjpm.com
JPM Interactive has launched a new website
www.playjpm.com, where games can be enjoyed
on a play for free basis. The site will provide a
fascinating insight into the world of JPMi games with
a range of popular traditional titles available for
players plus new and exciting content.
JPMi's Andrew Davies explains: JPMi is a unique
content provider. We have a 40 year heritage during
which weve entertained players with a succession
of iconic titles. The JPM formula of lo- tech AWP style
games serves-up fun and entertainment for the
casual player, whilst at the same time delivering
depth and engagement to the core player.
"Many leading operators have discovered that our
games bring an added dimension to the online
player experience, broadening the player base,
extending player lifetime and reducing the level of
intimidation sometimes experienced by new
players.
JPMis own development team is busy repurposing
an impressive back-catalogue of 300 or so classic
JPMis site has clearly been designed to attract

regular repeat visits. In addition to gleaning up-tothe-minute information about the latest games,
visitors may take part in tournaments and
promotions.
titles, many of which will be familiar to online players

whove enjoyed them in other land based
environments.
This new website www.playjpm.com has been
designed with ease of navigation in mind. Games
are split into categories and the player may play for
free, or alternatively, click through to numerous
leading casinos and sportsbooks where they can
enjoy the full gaming experience and play for real.
According to Andrew Davies, www.playjpm.com will
JPMi will be making full use of a variety of new

media to promote the site and its games to a wide
audience which, in turn will elicit crucial feedback
from players. Said Andrew Davies: Ultimately the
success of a game is judged on its revenue earning
capability. Game statistics are hugely important to a
developer but social media also generates a good
deal of semantic data.
"We anticipate www.playjpm.com developing a
substantial presence on a variety of forums and will
ensure that the appropriate analysis tools are in
place to monitor and understand exactly what is
being said so that our clients can be the ultimate
beneficiaries", he promised.
Index
SUBSCRIPTIONS
Abbiati Gaming Equipment
43
WWW.ABBIATI.COM
Amatic Industries
33
WWW.AMATIC.COM
G3 US MARKET REPORT
Gaming Publishings G3 US Market report examines the states of casino play across
the USA. Investigating the gaming markets in California, Delaware, Florida, Illinois,
Massachusetts, Nevada, New Hampshire, New York and Texas, both historically and
in relation to current and future changes, the G3 US Market Report gives a clear
summary of the opportunities and the disruptions taking place in US marketplace.
The report covers both land-based and online gaming developements with expert
interviews from all spectrums of the gaming: AGA President, Frank Fahrenkopf,
Williams Interactive CEO, Orrin Edidin, Congressman Jon Porter (ret) and more...
APEX Gaming Technology
WWW.APEX-GAMING.COM
Austrian Gaming Industries
11
WWW.AUSTRIAN-GAMING.COM
Bally Technologies
IFC
WWW.BALLY-TECH.COM
Cammegh
15
WWW.CAMMEGH.COM
Casino Technology
39
WWW.CASINO-TECHNOLOGY.COM
DRGT
89
WWW.DRGT.COM
Eurocoin
41
WWW.EUROCOIN.CO.UK
FutureLogic
DOWNLOONAED
23
WWW.FUTURELOGIC-INC.COM
Gaming Laboratories International
TO IPAD, IPH
OR IPOD TOUCH
21
WWW.GAMINGLABS.COM
Gaming Partners International
19
WWW.GPIGAMING.COM
G2E Las Vegas 2012
IBC
WWW.GLOBALGAMINGEXPO.COM
Greentube
G3I APP - IPAD,

IPHONE AND IPOD
Gaming Publishing
launched its G3i App in
August 2011. The first to
launch a magazine App,
the response has been
overwhelming, as the
App now provides readers with instant access to
their favourite gaming magazine wherever and
whenever they want. The App is available as a
free download from the Apple App Store, with
users able to view the latest issues of the
magazine at their convenience on their device of
choice. Download your copies today.
WWW.GREENTUBE.COM
Inspired Gaming Group
77
WWW.INGG.COM
MEI Global
WWW.MEIGROUP.COM
Merkur Gaming
35
WWW.MERKUR-GAMING.COM
Net Entertainment
WWW.G3NEWSWIRE.COM
41
WWW.NETENT.COM
A dynamic daily news website that simplifies the

reading of news by headline, region and industry;
thumbnails of every story encapsulate the content of
the article for a focused user-friendly experience. The
result is the fastest delivery mechanism for both
'relevant' gaming news items.
Patir Design
13
WWW.PATIR.DE
PST Seating
69
WWW.PSTSEATING.COM
Shuffle Master
OBC
WWW.SHUFFLEMASTER.COM
SPIELO International
29
WWW.SPIELO.COM
G3 MARKET REVIEW - EUROPEAN GAMING STATISTICS
Suzo Happ
Gaming Publishing produces its G3 Market Review in January each year. A

combination of our market reports from the year with the latest, up-to-date statistics
regarding casinos, slot halls, bingo, arcades and betting sites across Europe. Including
20 different countries and further in-depth market analysis, the G3 Market Review has
become an essential guide to the European gaming market, while in recent years we
have expanded our reach to include continental gaming reports covering South
America, South East Asia and Africa. To view the latest reports visit
www.G3imagazine.com.
TCSJohnHuxley
25
WWW.TCSJOHNHUXLEY.COM
VNE
87
WWW.VNE.IT
WMS Gaming
17
WWW.WMS.COM
SUBSCRIPTIONS EDITORIAL
ADVERTISING
John Slattery
T: +44(0)7917 166471
E: john@gamingpublishing.co.uk
WWW.SUZO.COM
James Slattery
T: +44(0)7917 166471
E: james@gamingpublishing.co.uk
Jennifer Pek
T: +44(0)161 7248716
E: jennifer@gamingpublishing.co.uk
Lewis Pek
T: +44(0)1942 879291
E: lewis@gamingpublishing.co.uk
Karen Southall
T: +44(0)1942 879291
E: karensouthall
@gmail.com
Disclaimer: All contents Gaming Publishing Limited 2012. No part of this publication may be reproduced in any
form without the express permission of the publisher. While we make every effort to ensure that everything we
print in Global, Games and Gaming (G3) is factually correct, we cannot be held responsible
if factual errors occur. Advertisements are accepted by us in good faith as correct at the time of going to press.
Phil Martin
T: +44(0)161 2366669
E: phil@gamingpublishing.co.uk
Follow G3 on Twitter
@G3imagazine
Join the G3 Network
on LinkedIn
Printing: Manson Group, 8 Porters Wood, Valley Road Industrial Estate, St Albans, AL3 6PZ
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THE BUSINESS FOR GAMES

GLOBAL GAMES AND GAMING MAGAZINE I SEPTEMBER 2012

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