1 August 30th, 2015

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 August 30th, 2015

2 CELEBRATE
FORD | THE BEGINNING CELEBRATE FORD | THE BEGINNING

A Legendary
A Legendary
Founder Foun

HENRYOF
FORD
LEFT A LEGACY
OF EFFICIENCY,
HENRY FORD LEFT A LEGACY
EFFICIENCY,
INNOVATION
IN CARS INNOV

ew people have changed ew people have changed

the world as much as the the world as much as the
founder of Ford Motor
founder of Ford Motor
Company, Henry Ford.
Company, Henry Ford.

EARLY LIFE
1885 Ford was the first to figBorn
in
Michigan
in 1863, Ford
Born in Michigan in 1863, Ford ure out how to produce cars at a
had
a
knack
for
working
with
gigantic scale, offering the autohad a knack for working with
mechanical
things
at
an
early
mobile to the masses instead of
mechanical things at an early
just the wealthy. age. He built his first small
age. He built his first small
machine shop by age 12 and had
machine shop by age 12 and had
constructed a steam engine by
constructed a steam engine by
MASS PRODUCTION
age 15.
age 15.
It was Fords innovation
If he hadnt taken an interest in
If he hadnt taken an interest in mass production that
the automobile, Ford would have
the automobile, Ford would have would truly change how the
likely had a very successful career
likely had a very successful career world moved.
as an engineer. After working as a
as an engineer. After working as a
But, believe it ormachinists
not, Ford apprentice and
machinists apprentice and
didnt own his ownrepairing
companyWestinghouse
outsteam
repairing Westinghouse steam
right in the beginning.
He foundengines
in Michigan, he was
engines in Michigan, he was
ed Ford Motor Company
hired asonanJune
engineer at the
hired as an engineer at the
16, 1903 using other
peoples
capEdison
Illuminating
Company. It
Edison Illuminating Company. It ital, owning just 25.5 percent of
took him just 28 months to rise
took him just 28 months to rise
the stock at first. Itto
took
thehim
position of chief engineer
to the position of chief engineer
three years to become
the conat Edison.
at Edison.
trolling owner and anFortunately
additional for the automotive
Fortunately for the automotive 13 years and nearly $106 milworld, Fords ambition would
world, Fords ambition would
lion to buy the company
outlead him elsewhere.
lead him elsewhere.
right with his wife, Clara, and his
son, Edsel.
Fords work would take himFIRST CAR
FIRST CAR
Constantly
down many more paths,
from tinkering at home,
Constantly tinkering at home,
he
built
his first internal comcharcoal briquettes to aircraft
he built his first internal combustion
engine
on his kitchen
production with the Ford Tribustion engine on his kitchen
table in the winter of 1893 and
Motor airplane, but his legacy
table in the winter of 1893 and
used it to power his first car in
will always center around bringused it to power his first car in
1896, which was little more than
1896, which was little more than ing cars to the masses.
a motorized, four-wheeled bicyToday, William Clay Bill Ford
a motorized, four-wheeled bicycle.
Jr. Henry Fords great-grandcle.
While Ford wasnt the first perWhile Ford wasnt the first per- son carries on the family legason to build a car that honor
son to build a car that honor
cy as executive chairman of Ford
went to Germanys Carl Benz in
went to Germanys Carl Benz in
Motor Company.
EARLY LIFE

1885 Ford was the first to figure out how to produce cars at a
gigantic scale, offering the automobile to the masses instead of
just the wealthy.

MASS PRODUCTION
It was Fords innovation
mass production that
would truly change how the
world moved.
But, believe it or not, Ford
didnt own his own company outright in the beginning. He founded Ford Motor Company on June
16, 1903 using other peoples capital, owning just 25.5 percent of
the stock at first. It took him
three years to become the controlling owner and an additional
13 years and nearly $106 million to buy the company outright with his wife, Clara, and his
son, Edsel.
Fords work would take him
down many more paths, from
charcoal briquettes to aircraft
production with the Ford TriMotor airplane, but his legacy
will always center around bringing cars to the masses.
Today, William Clay Bill Ford
Jr. Henry Fords great-grandson carries on the family legacy as executive chairman of Ford
Motor Company.

CELEBRATE FORD | BREAKTHROUGHCELEBRATE FORD | BREAKTHROUGH

August 30th, 2015 3

The Started
Car ThatItStarted
The Car That
All

FORDS MODEL
T REVOLUTIONIZED
WITH QUALITY, A
FORDS MODEL T REVOLUTIONIZED
WITH
QUALITY, AFFORDABILITY

Well, thats exactly what the

car world was like in the mid1920s, when Fords popular
Model T ruled the roads. The
Model T was the worlds most
dominant car, by far, for nearly two decades in the early
20th century.
Why was it such a hot seller? It came down to quality
and cost.

MANUFACTURING
Before the Model T, cars
were essentially built by hand
by skilled craftspeople. Many
individual parts had to be
custom fabricated, which was
expensive and time consuming.
Thanks to Henry Fords
constant perfection and
improvement of the moving
assembly line, though, the

magine
if more
than half the worlds cars wer
magine if more than half the
worlds
cars were
the same color, the same s
nearly identical the samenearly
color,identical
the samestyle,
the same parts.
the same parts.
Well, thats exactly what the
car world was like in the mid1920s, when Fords popular
Model T ruled the roads. The
Model T was the worlds most
dominant car, by far, for nearly two decades in the early
20th century.
Why was it such a hot seller? It came down to quality
and cost.

MANUFACTURING
Before the Model T, cars
were essentially built by hand
by skilled craftspeople. Many
individual parts had to be
custom fabricated, which was
expensive and time consuming.
Thanks to Henry Fords
constant perfection and
improvement of the moving
assembly line, though, the

employees were producing

around 300,000 cars per year.
In comparison, 299 other
companies with a combined
66,350 employees only managed to produce around
280,000 vehicles.
The Model T went on to
become one of the most popular cars ever built, with
more than 15 million produced. It remains beloved by
classic car enthusiasts to this
day.

I will build a car for the

great multitude. It will
be large enough for the
family, but small enough
for the individual to run
and care for. It will be
constructed of the best
Model
T
was
produced
materials, by thesuccess.
best
success.
Model T was produced
So was its cost.
extremely
efficiently
and
was
men to be hired, after
So was its cost.
extremely efficiently and was
able
to
use
interchangeable
When the Model T was first
able to use interchangeable
the simplest designsWhen
that the Model T was
introduced,
it sold for a m
parts,
a
development
that
we
parts, a development that we introduced, it sold for a modmodern
engineering
can of $850. And as
take
for
granted
today.
est
price
take for granted today.
est price of $850. And as
But
it willHenry
be soFord discovered w
If a part ondevise.
your Ford
broke,
If a part on your Ford broke, Henry Ford discovered ways
to build
instead of having
low ina local
price that no
manit faster and chea
to build it faster and cheaper
instead of having a local
on
the assembly line, the
craftsperson
repair
it
or
fabrimaking
a
good
salary
craftsperson repair it or fabri- on the assembly line, the
price
cate
a
new
part
from
scratch
price eventually dropped to
cate a new part from scratch
will be unable to owneventually dropped
just $260, making it affor

with
questionable
quality
just $260, making it affordable
with questionable quality
one a replaceand enjoytowith
virtually everyone.

you
could
order
you could order a replace- to virtually everyone.
hisFord
family
the blessing
ment
part
from
that
was
ment part from Ford that was
built to the factory
specificaof hours
of pleasure in
built to the factory specificaEFFICIENCY
tions.
That
advancement
was
EFFICIENCY
tions. That advancement was
Gods great open
spaces.
By 1914, Fords 13,000
a huge part of the Model Ts

a huge part of the Model Ts

By 1914, Fords 13,000

HENRY FORD

 August 30th, 2015

4 CELEBRATE
FORD | SPEED

CELEBRATE FORD | SPEED

for Perform
Passion forPassion
Performance

MUSTANGOF
INSPIRES
GENERATIONS
MUSTANG INSPIRES GENERATIONS
MUSCLE-CAR
LOVERSOF MUSCL

he Ford Model
T brought
transportation
he Ford Model T brought transportation
to the
masses by
the 1920s. to the m
Four decades
thesame
Ford thing
Mustang
Four decades later, the Ford Mustang
wouldlater,
do the
for would do th
performance cars.
performance cars.

Before the Mustang, sports

cars were generally expensive,
impractical and sold in small
batches. The soldiers who
enjoyed European sports cars
during and after World War II
brought their tastes for fast
cars back to the states, but not
everyone could afford the
pricey imports from companies like Jaguar, Porsche and
Mercedes-Benz.
General Motors had success
with the Corvette in the 1950s,
but its two-seat layout and
small dimensions kept it from
having mass-market appeal.
The Mustang would change
that.
As the brainchild of Donald
Frey and Lee Iacocca the
same man who would become
a household name for turning
around Chryslers fortunes in
the 1980s the Mustang was
sporty, practical and very
affordable, which was a revolutionary concept at the time.

SALES SUCCESS
When it first went on sale,
the Ford Motor Company estimated just under 100,000
Mustangs would sell in the
first year.
But they were wrong.
It turns out the Mustang
sold 418,000 copies in the first
year alone, breaking all kinds
of sales records and wildly

Before the Mustang, sports

surpassing everyones expectacars were generally expensive,
tions for the new car. That
impractical and sold in small
original 100,000 sales target
batches. The soldiers who
was surpassed in just three
enjoyed European sports cars
months.
during and after World War II
brought their tastes for fast
FUN PERFORMANCEcars back to the states, but not
everyone could afford the
While it might not sound
pricey imports from compaimpressive by todays stannies like Jaguar, Porsche and
dards, the Mustang was a
Mercedes-Benz.
quick, enjoyable car to drive in
General Motors had success
1964. Its base engine was a V6
with the Corvette in the 1950s,
that made 101 horsepower,
but its two-seat layout and
but two V8 engines were
small dimensions kept it from
where the real fun was at.
having mass-market appeal.
A 260-cubic-inch V8 made
The Mustang would change
164 horsepower, while a
that.
289-cubic-inch V8 made 210
As the brainchild of Donald
horses. And with a more nimFrey and Lee Iacocca the
ble feel than most cars from
same man who would become
the era, along with a back seat
a household name for turning
for practicality, the new
around Chryslers fortunes in
Mustang appealed to a huge
the 1980s the Mustang was
number of drivers who wantsporty, practical and very
ed a sporty car.
affordable, which was a revoIt was the right car at the
lutionary concept at the time.
right time, and it would go on
to change the world.

SALES SUCCESS
When it first went on sale,
LEGACY TODAY
the
The Ford Mustang contin- Ford Motor Company estimated just under 100,000
ues today with an all-new generation that builds on the Mustangs would sell in the
original Mustangs timelessfirst year.
formula. With classic good But they were wrong.
looks and muscle-car perfor-It turns out the Mustang
sold 418,000 copies in the first
mance, the new Mustang carries on with the same spirityear
as alone, breaking all kinds
of
sales records and wildly
the original.

surpassing everyones expectations for the new car. That

original 100,000 sales target
was surpassed in just three
months.

FUN PERFORMANCE
While it might not sound
impressive by todays standards, the Mustang was a
quick, enjoyable car to drive in
1964. Its base engine was a V6
that made 101 horsepower,
but two V8 engines were
where the real fun was at.
A 260-cubic-inch V8 made
164 horsepower, while a
289-cubic-inch V8 made 210
horses. And with a more nimble feel than most cars from
the era, along with a back seat
for practicality, the new
Mustang appealed to a huge
number of drivers who wanted a sporty car.
It was the right car at the
right time, and it would go on
to change the world.

LEGACY TODAY
The Ford Mustang continues today with an all-new generation that builds on the
original Mustangs timeless
formula. With classic good
looks and muscle-car performance, the new Mustang carries on with the same spirit as
the original.

CELEBRATE FORD | TOUGHNESS

CELEBRATE FORD | TOUGHNESS

August 30th, 2015 5

of Truck Lead
Decades ofDecades
Truck Leadership

FORD F-SERIES
HAS LEADER
BEEN DOMINANT
FORD F-SERIES HAS BEEN DOMINANT
PICKUP
FOR MANYPICKUP
YEARSLEADER
ith its aluminum
body, LED
lighting and soph
ith its aluminum body, LED lighting
and sophisticated
new
F-150 pickup is one of
features, todays Ford F-150features,
pickup istodays
one of Ford
the most
innovative trucks on the road.
innovative trucks on the road.

That should come as no

surprise, seeing how Ford
trucks have a long legacy of
raising the bar for tough,
hard-working machines.

THE BEGINNING
The Ford F-Series was first
sold in 1948, and its been
offered continuously ever
since then to become one of
the worlds longest running
nameplates.
From the very start, the
F-Series has always offered a
wide range of configurations
to meet customers needs. Its
first generation, built from
1948 until 1952, was available
in eight different weight ratings and a variety of
body styles,
including
pickup, cabover, panel
truck and
school bus.
Fords

F-150 looks to continu

truck line continued to evolve ketplace.
That should come as no
F-150 looks to continue its
vations such as:
truck line continued to evolve ketplace.
The F-150 has long been a
predecessors success
and expand for decades, gradsurprise, seeing how Ford
The F-150 has long been a
predecessors success after its
LED side-mirror spotand expand for decades, gradintroduction in 2015.
ually getting more refined and sales success, becoming the
trucks have a long legacy of
introduction in 2015.
lights that illuminate the side
ually getting more refined and sales success, becoming the
best-selling pickup in
While its aluminumcapable with each passing
raising the bar for tough,
best-selling pickup in
While its aluminum-inten- of the vehicle.
capable with each passing
sive body structure gen
generation. It also spawned a America for 43 years and the
hard-working machines.
A remote tailgate release
sive body structure generates
generation. It also spawned a America for 43 years and the
headlines, its far from
range of speciality trucks such best-selling vehicle of any
that lowers the tailgate at the
headlines, its far from the
range of speciality trucks such best-selling vehicle of any
kind for the past 32 years.
only innovation on thi
as the Eddie Bauer edition,
BEGINNING
kind
for the past 32 years.
only innovation on this truck. push of a button.
as the Eddie Bauer edition, THE
Its a long-term track record In fact, its the most pa
Harley Davidson edition, SVT
The FordIts
F-Series
was first
A fully integrated tailgate
a long-term
track record In fact, its the most patented
Harley Davidson edition, SVT
vehicle Ford has ever c
Lightning sport truck and SVT that no other vehicle in the
sold
in 1948,
andother
its been
that no
vehicle in the
vehicle Ford has ever created. step that makes loading cargo
Lightning sport truck and
SVT
world can match.
Ford says there were
Raptor off-road machine.
offered continuously
ever
world can match.
easier.
Ford says there were more
Raptor off-road machine.
than 100 patents or pa
since then to become one of
The BoxLink cargo manthan 100 patents or patent
applications for the ne
the worlds longest running
applications
for
the
new-genagement
system that uses
SALES CROWN
TODAYS TRUCK
eration truck, covering
SALES CROWN nameplates. TODAYS TRUCK
eration
truck, covering
lockable,
die-cast of
aluminum
Perhaps
like nowhere
else, innoThe all-new
generation
Perhaps like nowhere else,
The
all-new
generation
of
From the very start, the
tie-down cleats.
the F-Series greatest success
the F-Series greatest success
F-Series has always offered a
Methods for spot weldhas come in the marhas come in the mar- wide range of configurations
ing, hydroforming and using
to meet customers needs. Its
adhesives to build the first-offirst generation, built from
its-kind pickup.
1948 until 1952, was available
in eight different weight ratings and a variety of
body styles,
including
pickup, cabover, panel
truck and
school bus.
Fords

 August 30th, 2015

CELEBRATE FORD | CUSTOMER CENTERED
6CELEBRATE
FORD | CUSTOMER CENTERED

Always Focused
Always Focused
on Valueon V

FORDS
MODERN
OFFERS
LOTMONEY
OF VEHICLE FO
FORDS MODERN LINEUP
OFFERS
A LOT LINEUP
OF VEHICLE
FORATHE

romFord
the very
beginning,
rom the very beginning, the
Motor
Companythe
hasFord Motor Company
been about
providing attainable
been about providing attainable
transportation.
Its in the transportation. It
companys core DNA. companys core DNA.

Thats no exception today as Ford

a reasonable price. But its far from
PERFORMANCE
a reasonable price. But
its far from
you get on a Ford car compared with
PERFORMANCE
continues
to offer one of the best valthe only value on the Ford lot.
Fords
entire
lineup
the only value
on the
Ford
lot. has become
other brands, youll often find the
Fords entire
has become
ues inlineup
the automotive
industry.
Both the Fiesta ST and Focus ST
surprisingly
refined
in ST
recent years,
Both the
Fiesta ST and
Focus
Ford products over more value for the
surprisingly refined in recent years,
offer incredible levels of performance
from the
quality
of its cabins to money.
the
offer incredible
levels
of performance
from the quality of its cabins to the
for the money. They emulate all the
ride and
drive
of its all
cars,
for the money.
They
emulate
theSUVs and
Ford is becoming known for the
ride and drive of its cars,STYLING
SUVs and
thrills, speed and sound of expensive
STYLING
pickups.
thrills, speed
and sound of expensive
level of standard equipment it is putpickups. One way Ford is making a value
Japanese and European performance
One way Ford is making a value
ButEuropean
its Fordsperformance
performance cars
that
Japanese and
ting
on its cars, from the impressive
is in the design
studio,
But its statement
Fords performance
cars that
compact cars, but at a more affordstatement is in the design studio,
might
offer
veryaffordbest bang for
cars, but
at athe
more
SYNC system to a long list of safety
where
evenbest
its affordable
cars
might offer
the very
bang for familycompact
able price.
where even its affordable family cars
able
price.your buck.
innovations.
are turned into some of the most
stylare turned into some of the most styl- your buck.
The Mustang, of course, has long
And if you like the finer things on
ish, modern
looking
The Mustang,
of course,
hasvehicles
long on the
ish, modern looking vehicles on the
been
a
performance-for-the-dollar
your
vehicle, Fords technologies
road.
been a performance-for-the-dollar
FEATURESand
road.
FEATURES
leader,
offering
wild
levels
of
power
at
luxuries
on
its
higher
end
cars at
the features
One great example: the Ford Fusion.
Finally, if you look
One great example: the Ford Fusion. leader, offering wild levels of power at
Finally,
if
you
look
at
the
features
including
the
popular
Platinum
levels
While most cars in its class seem
While most cars in its class seem

can
make
some
luxury
brands
look
dull and lifeless the four-door famidull and lifeless the four-door famidownright
overpriced.
ly car is perhaps the most bland
ly car is perhaps the most bland
From ventilated seats to navigation
category on the road, after all
category on the road, after all
systems and sumptuous leather and
the Fusion takes its styling a
the Fusion takes its styling a
wood trim, Ford aims for value at
notch above its competinotch above its competievery point along the buying
tors.
tors.
spectrum.
Its widely been
Its widely been
compared to the
compared to the
exclusive British
exclusive British
designs of
designs of
Aston-Martin,
Aston-Martin,
which makes
which makes
some of the
some of the
most beautimost beautiful cars on
ful cars on
the road.
the road.
Thats no exception today as Ford
continues to offer one of the best values in the automotive industry.

you
othe
Ford
mon
Fo
leve
ting
SYN
inno
An
your
luxu
inclu
ca
dow
Fr
syste
wo

CELEBRATE FORD | GOING FOWARD

August 30th, 2015 7

Fords Future P

WHERE IS FORD GOING FROM HERE? IT AIM

s a large-scale manufacturing company, Ford

successful. Its become one of the worlds for
navigated the Great Recession better than m

Still, Ford is tasked with

charting a new future as the
world and its transportation
needs change. CEO Mark
Fields spoke in San Francisco
to outline the companys
plans for transformation into
a mobility company that
goes far beyond its car-based
roots.

FLEXIBLE OWNERSHIP
As Ford has researched current and future trends, one
thing its seeing is a move
away from individual ownership and toward sharing of
assets. Car sharing services
like Uber and Lyft, along with
home rental companies like
Airbnb, show how the sharing
Cloninger Ford of Hickory has makes
and models for everyday consumers and businesses alike
economy is going mainstream.
Cloninger Ford of Hickory not only offers cars which is only made up of 20 percent
of Ford
as their relationship developed, Cloninger
Because Armostrong had the vision to move
Tofrom
capitalize decided
on thisthat
trend,
for the everyday consumer, but also provides
Dealers nationwide, offering models
he wanted to get into the retail
that store in 1972, when no one was out
Ford Motor Credit
commercial solutions for any size business.
F-150 through F-750.
side has
of business.
on Highway 70, and today it is the busiest
announced its Peer-2-Peer
intersection in Catawba County.
The dealership is proud to offer popular
Cloninger Ford of Hickory is also
happy
Armstrong
put Cloninger in business in
Car
Sharing pilot
program.
American-made makes and models such as
to service maintenance and repairs
help to be offered
Salisburyto
in 1985, where he helped him to
Today, Cloninger Ford of Hickory offers a fun,
Itstogoing
the F-150Americas best-selling truck for 38 maintain Ford vehicles.
open
community atmosphere and gives back to its
select customers
in the
sixoriginal
U.S. Cloninger Ford location,
yearsand the Ford Focusthe No. 1 selling
Larry Cloninger purchased Cloninger
which he still owns today.
community.
citiesFord
andinLondon.
MULTIMODAL SOLUTIONS
car in the world, according to 2013 registration November 2011, but its history andFord
placewill
in theinvite 14,000 U.S.
As cities grow to be more
data compiled by Polk, a division of IHS
community extends much further.
As relationship
the years,
Cloninger Ford of Hickory is the official
customers to sign
up to rentgrew over
dense and need cheaper,
Automotive. Other popular models we proudly
Armstrong retired, and Cloninger was
sponsor of the Southern District 7 Conference
their Ford Credit-financed
cleaner, more efficient ways
sell are Ford Explorers and Ford Escapes.
Cloninger was a close friend of vehicles
Bill
offered
the opportunity
to buy the store. They
which many local high schools are a part
to other
drivers
for
for people to travel in crowdArmstrong, who established theshort-term
dealership in use,consummated
less than a week.
of. Cloninger Ford supports athletics and
which will the dealedin urban
areas, Ford is lookCloninger Ford is a part of Ford Motor
1970. Cloninger was working for
Fordoffset
and theirThe
two are still personal friends to this day.
academics in community schools and is proud
help
monthly
ing to fill that void.
Companys Business Preferred Network,
became Armstrongs Ford representative,
but costs.
to be the sponsor.
ownership
One way is through electric

Real people, real prices, real easy

bicycles.
Ford has
e-bike prot
est is called
which can
any Ford ve
be charged
The bike
the riders s

8 August 30th, 2015

CELEBRATE FORD | GOING FOWARD

Fords Future P

WHERE IS FORD GOING FROM HERE? IT AIM

s a large-scale manufacturing company, Ford

successful. Its become one of the worlds for
HICKORY METRO AREAS LARGEST
FORD
DEALER
navigated
the Great
Recession better than m
CATAWBA COUNTYS ONLY FORD DEALER
Still, Ford is tasked with
BY FAR, charting
BEST
SELECTION
a new future as the
world and its transportation
needs change. CEO Mark
Fields spoke in San Francisco
to outline the companys
plans for transformation into
a mobility company that
goes far beyond its car-based
roots.

FLEXIBLE OWNERSHIP
As Ford has researched current and future trends, one
thing its seeing is a move
away from individual ownership and toward sharing of
assets. Car sharing services
Thats About How Long It Takes For A New One To Get Put To Work.
like Uber and Lyft, along with
home rental companies like
Airbnb, show how the sharing
economy is going mainstream.
To capitalize on this trend,
Ford Motor Credit has
announced its Peer-2-Peer
Car Sharing pilot program.
Its going to be offered to
select customers in six U.S.
cities and London.
MULTIMODAL SOLUTIONS
Ford will invite 14,000 U.S.
As cities grow to be more
customers to sign up to rent
dense and need cheaper,
their Ford Credit-financed
cleaner, more efficient ways
888-683-7320
vehicles to other drivers for
for people to travel in crowd1241
Highway
70 East
short-term use,
which will
ed urban areas, Ford is lookhelp offset theirHickory,
monthly
28602
ingNC
to fill that
void.
ownership costs.
One way is through electric

ONE SOLD EVERY 43 SECONDS.

CloningerFordofHickory.com

bicycles.
Ford has
e-bike prot
est is called
which can
any Ford v
be charged
The bike
the riders