GET

FILE='C:\Users\Jan Dexter\AppData\Local\Temp\Rar$DIa0.351\HBAT.sav'.
DATASET NAME DataSet4 WINDOW=FRONT.
CORRELATIONS
/VARIABLES=x6 x7 x8 x9 x10 x11 x12 x13 x14 x15 x16 x17 x18
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
Notes
Output Created

16-AUG-2015 16:57:20

Comments
Input

Data

Active Dataset

DataSet4

Filter

<none>

Weight

<none>

Split File

<none>
100

Missing Value Handling

Definition of Missing

Cases Used

Syntax

...
Resources

Processor Time

00:00:00.03

Elapsed Time

00:00:00.02

[DataSet4] C:\Users\Jan Dexter\AppData\Local\Temp\Rar$DIa0.351\HBAT.sav

Page 1

Correlations

X6 - Product Quality

Pearson Correlation

Sig. (2-tailed)
N
X7 - E-Commerce Activities

X8 - Technical Support

X9 - Complaint Resolution

Pearson Correlation

X16 - Order & Billing

-.401**

.088

.174

.344

.292

.597

.000

.132

.000

.382

100

100

100

100

100

100

100

.001

.140

.430**

-.053

.792**

.229*

.052

.993

.164

.000

.603

.000

.022

.608

100

100

100

100

100

100

100
.797**

100

.096

.001

Sig. (2-tailed)

.344

.993

100

100

1
100

Pearson Correlation

.106

.140

.097

Sig. (2-tailed)

.292

.164

.339

Pearson Correlation

.097

-.063

.193

.017

-.271**

.339

.534

.055

.867

.006

.000

100

100

100

100

100

100

.197*

.561**

.230*

-.128

.140

.050

.000

.021

.205

.164

100

100

100

100

-.053

.430**

-.063

.197*

.597

.000

.534

.050

100

100

100

100

100

-.012

.542**

.134

.011

.909

.000

.183

.915

100

100

100

100

100

100

100

100

100

.477**

-.053

.193

.561**

-.012

-.061

-.495**

.273**

Sig. (2-tailed)

.000

.603

.055

.000

.909

.545

.000

.006

100

100

100

100

100

100

100

100

-.152

.792**

.017

.230*

.542**

-.061

.265**

.107

.132

.000

.867

.021

.000

.545

.008

.287

Pearson Correlation

Pearson Correlation

Pearson Correlation
Sig. (2-tailed)

X15 - New Products

-.152

Pearson Correlation

X14 - Warranty & Claims

.477**

100

Sig. (2-tailed)
X13 - Competitive Pricing

-.053

100

.174

X12 - Salesforce Image

.106

100

Sig. (2-tailed)
X11 - Product Line

.096

-.137

Sig. (2-tailed)

N
X10 - Advertising

-.137

100

100

100

100

100

100

100

100

100

-.401**

.229*

-.271**

-.128

.134

-.495**

.265**

.000

.022

.006

.205

.183

.000

.008

100
-.245*
.014

100

100

100

100

100

100

100

100

Pearson Correlation

.088

.052

.797**

.140

.011

.273**

.107

-.245*

Sig. (2-tailed)

.382

.608

.000

.164

.915

.006

.287

.014

100

100

100

100

100

100

100

100

100

Pearson Correlation

.027

-.027

-.074

.059

.084

.046

.032

.023

.035

Sig. (2-tailed)

.790

.786

.467

.557

.405

.648

.755

.819

.728

100

100

100

100

100

100

100

100

100

.184

.424**

.195

-.115

.197*

.067

.000

.052

.256

.049

Pearson Correlation

.104

.156

.080

.757**

Sig. (2-tailed)

.302

.121

.428

.000

100

100

100

100

100

100

100

100

-.493**

.271**

-.186

.395**

.334**

-.378**

.352**

.471**

100
1

100
-.170
Page 2

Correlations

X6 - Product Quality

Pearson Correlation

.027

.104

-.493**

.028

Sig. (2-tailed)

.790

.302

.000

.784

N
X7 - E-Commerce Activities

X8 - Technical Support

X9 - Complaint Resolution

X10 - Advertising

X11 - Product Line

X12 - Salesforce Image

X13 - Competitive Pricing

X14 - Warranty & Claims

X15 - New Products

100

100

100

100

-.027

.156

.271**

.192

Sig. (2-tailed)

.786

.121

.006

.056

100

100

100

100

-.074

.080

-.186

.025

Sig. (2-tailed)

.467

.428

.064

.802

100

100

100

100

Pearson Correlation

.059

.757**

.395**

.865**

Sig. (2-tailed)

.557

.000

.000

.000

Pearson Correlation

Pearson Correlation

100

100

100

100

Pearson Correlation

.084

.184

.334**

.276**

Sig. (2-tailed)

.405

.067

.001

.005

100

100

100

100

Pearson Correlation

.046

.424**

-.378**

.602**

Sig. (2-tailed)

.648

.000

.000

.000

100

100

100

100
.272**
.006

Pearson Correlation

.032

.195

.352**

Sig. (2-tailed)

.755

.052

.000

100

100

100

100

Pearson Correlation

.023

-.115

.471**

-.073

Sig. (2-tailed)

.819

.256

.000

.471

100

100

100

100

Pearson Correlation

.035

.197*

-.170

.109

Sig. (2-tailed)

.728

.049

.090

.279

100

100

100

100

.069

.094

.106

.498

.352

.295

100

100

100

.407**

.751**

.000

.000

Pearson Correlation
Sig. (2-tailed)
N

X16 - Order & Billing

100

Pearson Correlation

.069

Sig. (2-tailed)

.498

100

100

100

100

.094

.407**

.497**

Page 3

Correlations

X17 - Price Flexibility

Pearson Correlation
Sig. (2-tailed)

X18 - Delivery Speed

-.493**

.271**

-.186

.395**

.334**

-.378**

.352**

.471**

-.170

.000

.006

.064

.000

.001

.000

.000

.000

.090

100

100

100

100

100

100

100

100

100

Pearson Correlation

.028

.192

.025

.865**

.276**

.602**

.272**

-.073

.109

Sig. (2-tailed)

.784

.056

.802

.000

.005

.000

.006

.471

.279

100

100

100

100

100

100

100

100

100

Correlations

X17 - Price Flexibility

X18 - Delivery Speed

Pearson Correlation

.094

.407**

Sig. (2-tailed)

.352

.000

100

100

100

100

Pearson Correlation

.106

.751**

.497**

Sig. (2-tailed)

.295

.000

.000

100

100

100

.497**
.000

100

**.
*.

FACTOR
/VARIABLES x6 x7 x8 x9 x10 x11 x12 x13 x14 x15 x16 x17 x18
/MISSING LISTWISE
/ANALYSIS x6 x7 x8 x9 x10 x11 x12 x13 x14 x15 x16 x17 x18
/PRINT INITIAL EXTRACTION
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.

Factor Analysis
Page 4

Notes
Output Created

16-AUG-2015 17:17:38

Comments
Input

Data

Active Dataset

DataSet4

Filter

<none>

Weight

<none>

Split File

<none>
100

Missing Value Handling

Definition of Missing

Cases Used

Syntax

00:00:01.61

Page 5

Notes
Resources

Processor Time

00:00:01.61

Elapsed Time

00:00:02.82
21700 (21.191K) bytes

[DataSet4] C:\Users\Jan Dexter\AppData\Local\Temp\Rar$DIa0.351\HBAT.sav

Communalities
Initial
1.000

Extraction
.684

X7 - E-Commerce Activities

1.000

.798

X8 - Technical Support

1.000

.893

X9 - Complaint Resolution

1.000

.882

X10 - Advertising

1.000

.575

X11 - Product Line

1.000

.842

X12 - Salesforce Image

1.000

.861

X13 - Competitive Pricing

1.000

.592

X14 - Warranty & Claims

1.000

.900

X15 - New Products

1.000

.978

X16 - Order & Billing

1.000

.773

X17 - Price Flexibility

1.000

.892

X18 - Delivery Speed

1.000

.925

X6 - Product Quality

Extraction Method: Principal Component Analysis.

Page 6

Total Variance Explained

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total
3.567

% of Variance
27.439

Cumulative %
27.439

Total
3.567

% of Variance
27.439

Cumulative %
27.439

2.998

23.059

50.498

2.998

23.059

50.498

1.738

13.370

63.868

1.738

13.370

63.868

1.287

9.902

73.769

1.287

9.902

73.769

1.005

7.733

81.502

1.005

7.733

81.502

.619

4.759

86.261

.551

4.242

90.502

.447

3.438

93.941

.281

2.160

96.100

10

.201

1.544

97.644

11

.166

1.278

98.923

12

.131

1.008

99.931

13

.009

.069

100.000

Component
1

Extraction Method: Principal Component Analysis.

Page 7

Scree Plot
4

Eigenvalue

0
1

10

11

12

13

Component Number

Page 8

Component Matrixa
Component
1
X6 - Product Quality

.016

.627

3
-.062

.534

.050

X7 - E-Commerce Activities

.461

-.448

.473

.388

-.098

X8 - Technical Support

.130

.474

.692

-.414

.014

X9 - Complaint Resolution

.863

.213

-.264

-.116

-.086

X10 - Advertising

.482

-.363

.241

.370

.126

X11 - Product Line

.477

.731

-.137

.247

-.032

X12 - Salesforce Image

.550

-.472

.473

.335

-.013

X13 - Competitive Pricing

-.016

-.748

-.019

-.174

.023

X14 - Warranty & Claims

.243

.464

.689

-.366

.130

X15 - New Products

.124

-.021

-.125

.017

.973

X16 - Order & Billing

.813

.176

-.222

-.169

-.057

X17 - Price Flexibility

.526

-.650

-.198

-.392

.014

X18 - Delivery Speed

.904

.126

-.285

-.095

-.038

Extraction Method: Principal Component Analysis.

a.

Page 9