5 Senses of Human Beings

Sight or vision is the ability of the brain and eye to detect electromagnetic waves within
the visible range (light) which is why people see interpreting the image as "sight."

Hearing is the sense of sound perception.

Taste is one of the two main "chemical" senses

Smell is the other "chemical" sense. Unlike taste, there are hundreds of olfactory
receptors, each binding to a particular molecular feature.

Touch, is a perception resulting from activation of neural receptors, generally in the skin

Senses with regard to Advertising

All these senses can be used in advertising to gain consumer attention or attract them.

Sight or vision is arguably the most beneficial of all due to the fact that it can be
manipulated in several different ways. It includes actions (motions), color schemes etc.

Hearing is the second best way to attract with ability to create the required environment
for a shop by playing music in it or by putting music in to a commercial. It helps a big
deal in justifying the product image.

Taste, smell and touch always help as well, especially when it comes to consumer
products such as food items, smell and taste are essential parts of the product and need
great attention. Touch also plays a key role in certain products, for instance a matrices,
you would like to feel it.
Eskimos

Introduction

Brief history

The earliest known Eskimo cultures were Pre-Dorset Technology, which appear to have
been a fully developed Eskimo culture that dates to 5,000 years ago. They appear to have
evolved in Alaska from people using the Archaic Small Tools Technology, who probably
had migrated to Alaska from Siberia at least 2 to 3 thousand years earlier; though they
might have been in Alaska as far back as 10 to 12 thousand years or more. There are
similar artifacts found in Siberia going back to perhaps 18,000 years ago.

Today the two main groups of Eskimos are the Inuit of northern Alaska, Canada and
Greenland, and the Yupik, comprising speakers of four distinct Yupik languages and
originating in western Alaska, in South Central Alaska along the Gulf of Alaska coast,
and in the Russian Far East.

Language

The Eskimo-Aleut family of languages includes two cognate branches: the Aleut
(Unangam) branch and the Eskimo branch.
Life of Eskimos

Traditionally, most groups relied on sea mammals for food, illumination, cooking oil,
tools, and weapons. Fish and caribou were next in importance in their economy. The
practice of eating raw meat, disapproved of by their Native American neighbors, saved
scarce fuel and provided their limited diet with essential nutritional elements that cooking
would destroy. Except for the Caribou Eskimo of central Canada, they were a littoral
people who roved inland in the summer for freshwater fishing and game hunting.

Eskimos traditionally used various types of houses. Tents of caribou skins or sealskins
provided adequate summer dwellings; in colder seasons shelter was constructed of sod,
driftwood, or sometimes stone, placed over excavated floors. Among some Eskimo
groups the snow hut was used as a winter residence. More commonly, however, such
structures were used as temporary overnight shelters during journeys. The dogsled was
used for the hauling of heavy loads over long distances, made necessary by the Eskimos'
nomadic hunting life. Their skin canoe, known as a kayak, is one of the most highly
maneuverable small craft ever constructed. Hunting technologies included several types
of harpoons, the bow and arrow, knives, and fish spears and weirs. While iron and guns
have come into common use in the 20th cent., previously weapons were crafted from
ivory, bone, copper, or stone. Their clothing was sewn largely of caribou hide and
included parkas, breeches, mittens, snow goggles, and boots. Finely crafted items such as
needles, combs, awls, figurines, and decorative carvings on weapons were executed with
the rotary bow drill.
Eskimo Culture and Religion

Particularly when compared to other hunting and gathering populations, Eskimo groups
were justly famous for elaborate technologies, artisanship, and well-developed art. They
lived in small bands, in voluntary association under a leader recognized for his ability to
provide for the group. Only the most personal property was considered private; any
equipment reverted through disuse to those who had need for it. In the traditional Eskimo
economy, the division of labor between the sexes was strict; men constructed homes and
hunted, and women took care of the homes.

Religion

Their religion was imbued with a rich mythology, and shamanism was practiced.
Shaman, religious practitioner in various, generally small-scale societies who is believed
to be able to diagnose, cure, and sometimes cause illness because of a special relationship
with, or control over, spirits.

Eskimos believed that spirits controlled the wind, weather, sun, waters, and the moon.
Probably the most important of these spirits was the sea goddess Sedna. The Eskimos
thought that Sedna ruled over the seals, whales, and other sea animals. She lived at the
bottom of the ocean. If they did not please Sedna by following certain rules, she might
drive away these very important animals.

Each community usually included a man or woman believed to have the power to
communicate with those spirits. He or she was called an "angatkuq" by the Eskimos and a
"shaman" by white people. They tried to bring good weather, heal the sick, increase the
supply of game, and generally improve community conditions.

Laws

Eskimos had no laws as such, simply rules of conduct. The most important of those rules
were:
(1) All members should help each other in the struggle for life; and
(2) Each person should live peacefully with the others
Eskimos Today

Eskimo life is much different now. Most of the people live in towns or small settlements.
They wear modern clothing, live in modern houses, and eat food purchased from stores.
Instead of kayaks and dog sleds, they use motorboats and snowmobiles. Many have
renounced the native religion for Christianity. Many Eskimos now work for wages, but a
substantial number are unemployed and require government help to live.

Eskimo Population

1. In the Russia at present there are approximately 1,500 Eskimos living on the
northeast tip of Siberia.
2. In Alaska the Eskimo population is approximately 42,000
3. Canada's Eskimo population is about 25,000
4. There are approximately 50,000 Eskimos living in Greenland
5. In North America, there are almost 120,000 Eskimos
5 senses presentation of Eskimos

Eskimo Characteristics

Eskimo people share similar physical characteristics: light brown skin, straight black hair,
dark eyes, and wide faces with high cheekbones. They sang there cultural songs, wore
long furry coats and boots, lived in igloos (traditionally) and depended heavily on
seafood.

Sight:

Igloo setting

The Eskimos traditionally had three types of houses. A summer house, which was
basically a tent, a winter house, which was usually partially dug into the ground and
covered with earth; and a snow or ice house. The latter was a dome-shaped dwelling
constructed of blocks of snow placed in an ascending spiral with a low tunnel entrance.
Although it can provide adequate protection for weeks in severe cold, it was used almost
exclusively as a temporary shelter while traveling.

Furry coats

Animal skins provided clothing for the Eskimos; their favorite was caribou because it
was warm and lightweight. Lacking caribou they would settle for seal, polar bear, or even
Arctic fox. Styles varied from area to area, but in all regions everyone wore the same
combination: a hooded jacket, trousers or leggings, socks, boots, and mittens. Sometimes
goggles made from wood or bones were worn. In winter two sets of clothes were used.
The inner layer would have fur next to the skin. The second layer would have fur on the
outside. Air between the two layers helped keep body heat in and allowed perspiration to
evaporate. A single layer was enough during summers

Hear:

They did not speak English, neither were they in to music from other cultures. They
would traditionally sing there own songs obvious from there sound belonging to there
unique language
Taste:

Fish

It has been the most common type of food among Eskimos. At earlier times, it was used
raw but today it’s cooked in oil or roasted. Fish in the ice remains one of the most
common symbols of Eskimos culture.

They used different techniques to catch fish.

One way is to simply use hook, dig ice and sit & wait for it, the traditional way!
Second way is to set up traps of different types ranging from simple nets to well
architected/designed traps to capture fish for economic purpose.

Smell:

Touch:

Furry Coat

Rifle
References

1. http://www.infoplease.com

2. U. Steltzer, Inuit: The North in Transition (1985)

3. Balikci, The Netsilik Eskimo (1989)

4. http://www.sedl.org