Beruflich Dokumente
Kultur Dokumente
A Thesis
Submitted to the Faculty of the
College of International Tourism and Hospitality Management
Lyceum of the Philippines University Cavite
In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in International Management
The Local Government. This will benefit them in conducting training among locals so
they can be part and exploit this vast and timed opportunity in order to create a healthier
and wealthier community.
The Health Sector of Cavite. This study can help the sector to create programs that will
elevate the locals understanding about spa services and encourage them to consider spa
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5
Students and Faculty. This would also help learning institutions, specifically students
and faculty to be knowledgeable of the booming industry of wellness and so to increase
their competencies to take part of this phenomenon. In regards with this, they were able
to identify opportunities that will help to increase employment rate and generate income.
Future Researchers. Through this study, future researchers would acquire and discover
new things that will be beneficial in their research endeavours.
Conceptual Framework
The study was guided by a conceptual framework which is summarized in the
diagram in Figure 1. The framework included inputs which are the demographic profile
of the participants, the frequency of visiting a spa establishments and the level of
awareness. The demographic profile of the participants pertains to age and gender. The
frequency of spa visits pertains to how often the participants go to spa establishment. The
level of awareness includes the health benefits of spa and safety measures of the spa
facilities.
The researchers conducted a survey along Dasmarinas town proper. The feedback
from the participants, that is the data gathered from the survey, was assessed and
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
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PROCESS
OUTPUT
- Collection of Data
- Analysis of Data
- Interpretation of
Results
- Level of Awareness
of
Dasmarinenos
about health benefits
and safety measures of
spa
services
and
establishment
Definition of Terms
Health. A state of persons mental and physical condition and a condition of being free
from illness and injury
Wellness. A condition of being good inn mental and physical health as a result of
deliberate effort
Spa. An establishment that offers wellness oriented services specifically to improve ones
health and physical appearance.
Physical Condition. This pertains to the well being of an individuals body and being
free from injury and illnesses
Massage. It is an act of body treatment through rubbing, kneading and tapping in order to
remove or reduce tensions and pains.
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CHAPTER II
LITERATURE REVIEW
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This chapter will discuss in detail the concept the awareness and spa services as
well as related aspects to fully understand the subject matter to be studied
Awareness
Awareness is the ability to perceive, to feel, or to be conscious of events, objects,
thoughts, emotions, or sensory patterns. In this level of consciousness, sense data can be
confirmed by an observer without necessarily implying understanding. More broadly, it is
the state or quality of being aware of something. In biological psychology, awareness is
defined as a human's or an animal's perception and cognitive reaction to a condition or
event (Wikipedia Awareness, n.d). On the other hand, self awareness is having a clear
perception of your personality, including strengths, weaknesses, thoughts, beliefs,
motivation, and emotions. Self awareness allows you to understand other people, how
they perceive you, your attitude and your responses to them in the moment. Self
awareness is the first step in creating what you want and mastering your. Where you
focus your attention, your emotions, reactions, personality and behavior determine
where you go in life (Pathway to happiness, n.d).
Wellness
Wellness Industry
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Spa: Includes all parts of the core spa industry, as defined in the Global Spa
Economy 2007 report i.e., all types of spa operations, as well as spa-related
education; spa-branded products; spa consulting; spa media, associations, and
events; and spa capital investment.
for
skin/face/body
care,
hair
care/growth,
and
Public health and health education could easily be considered part of the wellness
cluster. However, they are not included here because they are primarily public
sector-funded and managed activities. While they may not provide traditional
marketing opportunities for the spa industry, they may be of increasing interest to
the industry in terms of philanthropic endeavors.
The massive wellness industry is fragmented by various global sectors. The highest
generating sector is beauty and anti ageing ($679.1 million). Mind and body fitn as ess
($390.1 million), nutrition and weight loss ($276.5 million) and preventive health ($243
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Spa
Spa is an establishment that has a holistic approach to health and wellness, rest
and relaxation that aims to treat the body, mind and spirit by integrating a range of
professionally administered health, wellness, fitness and beauty, water treatment and
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History of spa
There are a couple of different explanations of the origin of the word and concept
of SPA. The most popular refers to the times of the Roman Empire when the legionnaires
sought for a way to recover from their ailments and wounds received in the battles. They
discovered thermal water to be a relief to their aches, and built baths at the springs areas,
naming them aquae. The hot water treatments undertaken there were referred to as
Sanus Per Aquam (SPA), which means health by/through water. However, popular
though this explanation may be, there is little in the way of evidence for it being the
origin, and most people accept that the word spa comes from the Belgian town of Spa,
which reached the peak of its fame in the 14th century as a water treatment place and
existing until today.
integrates
spa
services,
as
well
as
conventional
and
administered
spa
services,
fitness
and
wellness
In the Philippines, DOT (2006) had defined the following types of spa:
Day Spa. It is a spa offering a variety of professionally administered spa services
to clients on a day use basis including hair and beauty salons and wellness clinics
that shall offer at least one water treatment.
Destination/Resort Spa. a spa which has for its sole purpose to provide clients
with lifestyle improvement and health enhancement through professionally
administered spa services, physical fitness, education programming and on-site
accommodations where spa cuisine or healthy food is offered.
Mental Health
The study revolves around the three pillars of timeless wisdom: meditation,
Ayurveda and yoga. Spa treatments can ease also the mind, not only the body. The
heavenly head massage involves continuous pouring of warm herbal oil over the
forehead, which is then massaged into the scalp and head. This brings a state of deep
relaxation and inner peace and also helps address anxiety and depression. Stress typically
accumulates in the head, neck and shoulders. Using spa treatments these areas are gently,
firmly and rhythmically massaged until the tension melts away (Alave, 2008).
Physical Condition
Peer-reviewed medical research has shown that the benefits of massage include
pain relief, reduced trait anxiety and depression, and temporarily reduced blood pressure,
heart rate and state of anxiety (Evans, 2006). Spa treatments stimulate circulation and rid
the body of impurities. It dramatically improves the functions of the five senses (Alave,
2008). Some studies cited that relief, soothing sore joints and muscles, and simply feeling
better about oneself lead a healthy lifestyle. Massage and therapies help you to relax,
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The Asian spa is a rapidly growing segment in tourism, which has received much
attention from various sectors. Spa and wellness tourism in Asia is recognized as a
booming industry (Laing & Weiler, 2008; Global Spa Summit (GSS) Report, 2008).
While enthusiastic promotional statements about rapidly growing tourism sectors often
exaggerate the rising importance of a special area, the basic numbers of properties and
participants support a claim that in this instance, spa tourism is of considerable
importance (Panchal, n.d).
In the recent report of Global Spa Summit (2010b), spas are already providing
wellness, even if they dont recognize it or claim it. The tradition of spa as a place for
healing, renewal, relaxation, and feeling well, positions the spa industry as one of the most
logical sectors to take advantage of (and help lead) the wellness movement. There are a
number of business opportunities for the spa industry to pursue along the wellness
continuum. While some opportunities will require long-term effort and investment, others
simply require spa owners and investors to make small adjustments to their service offerings
and reexamine their marketing approaches and customers with a new, wellness-oriented
viewpoint.
Health Interview Survey indicates that women were one of the most prevalent groups
who used Complementary and Alternative Medicine which includes spa. In addition,
Canadian Tourism Commission and the International SPA Association (2006) had
identified that there were more female spa goers and spa travelers in US and Canadian
settings. It is also reported most spa goers and spa travelers in the US and Canadian
setting were ages 35 years old and above because they are capable of availing the service
and they need such treatment to relieve stress from their daily lives, however most
reasons spa goers do not go to spa more often is that they have no time to do so and the
service is expensive. On the other hand, they see spending money on a spa occasionally
and it will be expensive to purchase it regularly. Likewise, Mak and Wong (2007)
revealed that most Hongkong spa goers perceived spa as a place for relaxation,
pampering and overall health henceforth relaxation and relief are the most important
factors that motivates them. In Portugal, the main motive of individuals going to spa is
directly connected in relaxation and relieving stress (Gustavo, n.d). In the case of Atienza
et. al. (2014), aside from relaxation different spas are promoting variety of wellness
programs and treatments including healthy lifestyle, weight loss treatments and detox diet
in order to attract more people.
In the Philippines, as of end-2006, there were an estimated 87 spas operating in
Metro Manila alone, a figure 74% higher since 2003; and with those offering spa services
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Synthesis
Paul Zane Pilzer said that wellness industry is a trillion dollar industry as stated in
his book The Wellness Revolution. Baby boomers generation want to stay fit, healthy
and they dont want to get old fast. According to Azman and Chan, wellness can be
described as a way of life that an individual create to achieve his/her highest potential for
well-being, consists of actions that the individual able to control, such as how they
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CHAPTER III
METHODOLOGY
This chapter contains discussion of the Research design, the sources of data, the
sampling design technique, participants of the study, research instrument and validation,
data gathering procedure, data analysis and statistical treatment of data.
Research Design
The researchers used the descriptive analytical method of research for this the
most appropriate means of evaluating the awareness on the benefits of spa services and
establishments.
According to Calderon et. al. (1993), descriptive analytical method of research as
certain to prevailing conditions affecting a given group hence, this study calls for this
methods. It is a study component to serve a direction in a reaching a goal. They pointed
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY
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Sources of Data
The researchers had obtained data directly from the authentic sources for
accuracy. The total population of people living in Dasmarinas Cavite was obtained from
the National Statistics Office web address retrieved on March 1, 2015 on
http://www.nscb.gov.ph/activestats/psgc/municipality.asp?
muncode=042106000®code=04&provcode=21.
The
researcher
also
utilized
secondary sources of data such as books, journals and the world wide web.
Data Analysis
The data gathered from the survey were tallied and organized into frequency
tables and analyzed descriptively. These procedures allowed easy interpretation of
findings.
In the survey questionnaire, participants will be asked about their level of
awareness on the health benefits of spa in terms of mental health and physical condition
as well as their awareness about the safety measures of spa establishments. The indicators
to be used in assessing their level of competencies would be as follows:
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Score
Interpretation
Scale
Strongly aware
3.25 4.00
Aware
2.50 3.24
Neutral
1.75 2.49
Not aware
1.00 1.74
Interpretation
Strongly aware. The participant strongly agreed that they have a very high level
of awareness
Aware. The participant agreed that they have a high level of awareness
Neutral. The participant have average level of awareness
Not aware. The participant have low level of awareness
Statistical Treatment
The proponents had come up with a statistical treatment with the approval of the
research statistician in order to answer the objectives of the study. The treatment that was
used is frequency counts, percentage and weighted mean. Frequency counts and
percentage were used for the first part of the questionnaire which is the demographic
profile and frequency of visits whereas weighted mean was used for level of awareness.
The formulas used were as follows:
f = class frequency
n = sample size
2. Weighted mean and standard deviation were used to assess the participants
level of entrepreneurial competencies and level of confidence. Mean is the sum of
the observations divided by the number of observations. It identifies the central
location of the data.
The Mean is calculated using this formula:
M = (X) / N
Where:
= Summation
X = Total Number of Items
N = Sample size (Number of Data Points)
X
M
=
=
=
Summation
Individual Score
Mean of all scores
CHAPTER IV
RESULTS AND DISCUSSION
This chapter present the result, analysis and interpretation of data obtained from
the results of the survey which includes the participants profile, awareness on the health
benefits of spa in terms of mental health, physical condition and safety of the citizens of
Dasmarinas. Based on the analysed and interpreted data, the following are the results of
the study.
Demographic Profile of the Participants
The profile of the participants considered in this study includes gender, age,
yearly Income and the frequency going to a spa.
Table 1
Demographic Profile of the Participants according to Gender
Gender
Male
Female
Total
Frequency
103
173
276
Percentage
37.3
62.7
100
The Table 1 shows the frequency and percentage of the participants according to
gender. There were 103 males which comprises of 37.3 % and there were 173 females
comprised of 62.7% of the total population. There is a difference of 25.4% between two
genders hence most of the participants are females. In the US 2007 National Health
Interview Survey indicates that women were one of the most prevalent groups who used
Complementary and Alternative Medicine which includes spa. In addition, Canadian
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Table 2
Demographic Profile of the Participants according to Age
Age (in years)
Frequency
Percentage
Below 20
19
6.9
21 30
50
18.1
31 40
78
28.3
41 50
92
33.3
51 60
30
10.9
61 and above
2.5
Total
276
100.0
The Table 3 shows the frequency and percentage distribution of the participants
according to age. Most of the participants come from ages 41 to 50 years old, which
comprises of 92 or 33.3% of the total number of participants. The least number
participants which comprise of 7 or 2.5% of the total comes from ages 61 years old and
above followed by 20 years old and below composed of 19 or 6.9% of the participants. 50
or 18.1% of the participants were aged 21 to 30 years old; 78 or 28.3 % were aged from
31 to 40 years old and 30 or 10.9% comes from 51 to 60 year old respondents. Similarly,
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Table 3
Demographic Profile of the Participants according to Frequency
How often youve visit to
SPA
Frequency
Percentage
Daily basis
11
4.0
Weekly
24
8.7
Monthly
112
40.6
Yearly
129
46.7
Total
276
100.0
The Table 5 shows the frequency and percentage distribution of the participants
according on how often they visit Spa. Out of 276 random citizens of Dasmarinas, the
highest frequency belongs to yearly visit of 129 or 46.7% respondents followed by
monthly with 112 or 40.6%, next is weekly with 24 or 8.7% and lastly daily visits of 11
or 4.0% respondents. Only a few respondents manage to visit a spa on a daily basis for
two distinctive reasons which is they have time to do so and money to avail the service.
As per the Canadian Tourism Commission and International SPA Association (2006),
most reasons spa goers do not go to spa more often is that they have no time to do so and
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Table 6
Awareness on the health benefits of spa in terms of mental health
Mental Health
Mean
Remarks
1. Spa treatments can ease also the mind not only the body
3.39
Strongly
aware
3.5
Strongly
aware
Grad Mean
3.44
Strongly
Aware
As shown in table 3, the overall rating had attained a mean of 3.44 which is
strongly aware. Spa treatments can ease also the mind not only the body has a mean of
3.39 which is the least among the two and spa treatment can bring a state of deep
relaxation with 3.5 mean. Mak and Wong, (2007) had examined the underlying factors
that motivate Hongkong travellers in visiting spa and it reveals that most Hongkong spa
goers perceived spa as a place for relaxation, pampering and overall health henceforth
relaxation and relief are the most important factors that motivates them. In Portugal, the
main motive of individuals going to spa is directly connected in relaxation and relieving
stress (Gustavo, n.d)
Table 7
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Physical Condition
Mean
Remarks
Strongly
Aware
Strongly
Aware
Strongly
Aware
3.26
3.26
3.45
2.83
Aware
3.16
Aware
3.19
Aware
Grad Mean
Table 7 shows the awareness of locals on the health benefits of spa in terms of
physical condition. The overall rating shows that the respondents are aware of the health
benefits. Spa could also guarantee for weight loss has the least rating of all with a mean
of 2.83 followed by spa can help boost immune system with a mean of 3.16 and Spa
treatments improve the function of the five senses as well as it leads a healthy life style
with 3.26 mean. A mean of 3.45 got the highest mean which is massage therapies help
you to relax rejuvenate and rest. In this case, most of the spa goers were presumptuous
that spa establishments are a place for relaxation and relieving stress. In the US and
Canadian setting, most of spa goers and travellers visit a spa establishment for them to
relieve and reduce stress (Canadian Tourism Commission and International SPA
Association, 2006). However, to attract more people, different spas are promoting variety
TABLE 6
Awareness about the Spa facilities
Safety
8. Rooms shall be separate and unlock for male and
female
Mean
3.54
3.62
3.7
Grad Mean
3.62
Remarks
Strongly
Aware
Strongly
Aware
Strongly
Aware
Strongly
Aware
As shown in Table 6, the overall rating has a mean of 3.62 which simply denotes
that the respondents are strongly aware of the facilities and quality of staff that the spa
was operating. According DOT standards , there should be separate unlocked public
treatment rooms for male and female, staffs should be appropriately trained by the
internationally recognized training institution and associations duly recognized by the
department and the facility should be entirely a non smoking facility (Revised rules and
regulations to govern the accreditation of spa establishments, approved :2006). Spa
establishments had complied with the DOT standards for spa operation since respondents
who had been to spa had observed such proper treatment from the staff and facilities of
the establishments.
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CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
This chapter includes the summary of the results and conclusion aligned with the
statement of the problem and further recommendations for improvement.
Summary
This study was conducted and carefully executed to observe the Awareness of
Dasmarinenos on the Health Benefits and safety measures of spa services and
establishments. The respondents were the 276 citizens of Dasmarinas City and obtained
through stratified random sampling. In addition, the proponents aimed to determine the
demographic profile of the respondents and their frequency of visits in spa
establishments. To observe the level of awareness of Dasmarinenos, the researchers
prepare a questionnaire to get the needed data to analyze and interpret the results
The result shows that most of the respondents were female which comprises of
62.7% of the total sample population and most of the respondents were aged from 31
years old and above.With regards to the frequency visits, 46.7% of the participants visit a
spa in yearly basis. The participants were strongly aware about the health benefits of spa
in terms of mental health with an overall mean of 3.44 whereas they were aware about
the physical condition they can gained for the spa services with an overall mean of 3.19.
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Conclusions
The result of the study revealed that most of the respondents had gone in a spa in
a yearly basis in view of the fact that their capability to allocate their resources for a more
frequent visits and time to avail spa treatment is insufficient. The respondents were
strongly aware with regards to the mental health benefits that the spa provide since spa
visits commonly distinguished as place for relaxation, rejuvenation and to rest ones mind
and free it from his or her stressful life even for a moment. On the other hand,
participants show awareness with regards to the physical benefits it can provide. Despite
of the many physical benefits they can obtain in availing spa services, many were still
attached to the idea of relaxation when it is attached to spa services. Lastly, the
participants were strongly aware about the safety measures that a spa establishment
should provide since most of them had visited a spa already, hence they were very
observant with the safety procedures and measures that the establishment provided. After
all, most of the spa establishments need to comply with the standards of the local
government (DOT) about the spa services security both in the facilities and people
before they will be allowed to operate their business.
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APPENDIX 1
APPENDIX 2
Assignment for English Critic Form
Submitted by:
Alegre, Mark Rossmond
Proponents Signature over Printed Name
______Valderama, Jarried_____
Proponents Signature over Printed Name
with the degree B.S.I.T.T.M under the College of C.I.T.H.M has/have been duly assigned under
your faculty for proofreading and English editing with respect to the standards of proper grammar
and composition.
Conforme:
________________________________
English Critics Signature over Printed Name
(mm/dd/yyyy)
Approved by:
_____________________________________
Language Coordinators Signature over Printed Name
(mm/dd/yyyy)
APPENDIX 3
Certificate of English Editing
submitted by:
Alegre, Mark Rossmond
Proponents Signature over Printed Name
______Valderama, Jarried_____
Proponents Signature over Printed Name
for the degree B.S.I.T.T.M, under the College of C.I.T.H.M has been read and found it
thorough and acceptable with respect to grammar and composition by the undersigned
English critic.
_____________________________
English Critics Signature over printed name
Contact # :_____________________
APPENDIX 4
Assignment for Statistician Form
______Valderama, Jarried_____
Proponents Signature over Printed Name
with the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Tourism and Hospitality Management has/have been
duly assigned under your faculty for statistical analysis with respect to appropriate
measurement tools and techniques.
Conforme:
________________________________
Statisticians Signature over Printed Name
Date Signed:_________
(mm/dd/yyyy)
Approved by:
________________________________
Chairpersons Signature over Printed Name
APPENDIX 5
Certificate of Statistical Analysis
submitted by:
Alegre, Mark Rossmond
Proponents Signature over Printed Name
______Valderama, Jarried_____
Proponents Signature over Printed Name
for the degree B.S.I.T.T.M, under the College of C.I.T.H.M has been tabulated and
analyzed by the undersigned statistician with respect to appropriate measurement tools
and techniques.
________________________________
Statisticians Signature over printed name
Affiliation:_____________________
Contact # :_____________________
APPENDIX 6
Assignment for Technical Critic Form
______Valderama, Jarried_____
Proponents Signature over Printed Name
with the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Hospitality and Tourism Management has/have been
duly assigned under your faculty for technical editing and review with respect to form,
styles, systems and standards adhered by the institution and the discipline.
Conforme:
________________________________
Technical Critics Signature over Printed Name
Approved by:
________________________________
Coordinators Signature over Printed Name
APPENDIX 7
Certificate of Technical Editing
submitted by:
Alegre, Mark Rossmond
Proponents Signature over Printed Name
______Valderama, Jarried_____
Proponents Signature over Printed Name
for the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Hospitality and Tourism Management has been
reviewed and found it thorough and acceptable with respect to form, styles and standards
adhered by the institution by the undersigned Technical critic.
______________________________
Date of Completion: ___________
Technical Critics Signature over printed name
(mm/dd/yyyy)
Contact # :_____________________
APPENDIX8
Survey Questionnaire
APPENDIX 9
Raw Tabulated Data
Frequency
19
50
78
92
30
Relative frequency
6.9
18.1
28.3
33.3
10.9
7
276
2.5
100.0
Gender
Male
Female
Total
Frequency
103
173
276
Relative frequency
37.3
62.7
100.0
Frequency
45
23
33
57
32
86
276
Relative frequency
16.3
8.3
12.0
20.7
11.6
31.2
100.0
Gender
Yearly Income
Yearly Income
Below P20,000
P20,001 30,000
P30,001 40,000
P40,001 50,000
P50,001 60,000
Over P60,001
Total
Frequency
11
24
112
129
276
Relative frequency
4.0
8.7
40.6
46.7
100.0
Mean
3.39
3.05
Grand Mean
Physical Condition
3. Physical Condition 3
4.
3.22
Mean
3.26
3.26
3.45
2.83
3.16
Grand Mean
Safety
8. Safety 8
9.
10.
3.19
Mean
3.54
3.62
3.70
Grand Mean
3.62
Legend/Interpretation
3.25 5.00
2.50 3.24
1.75 2.49
1.00 1.74
- Strongly aware
- Aware
- Neutral
- Not Aware
APPENDIX 10
Timetable for Research
Timetable of Research
(Gantt Chart)
Title of Research/Project:
Nov
Dec
Jan
Feb
March
Title Proposal
APPENDIX 11
Budget Proposal
Particulars
Cost
Quantity
Amount
APPENDIX 12
Curriculum Vitae
A P P R O VA L S H E E T
Executive Dean
is our own work and that, to the best of our knowledge and belief, it contains no
material previously published or written by another person nor material to which to a
substantial extent has been accepted for award of any other degree or diploma of a
university or other institute of higher learning, except where due acknowledgement is
made in the text.
We also declare that the intellectual content of this thesis is the product of our
work, even though we may have received assistance from others on style, presentation
and language expression.
SHARMAINE S. DIZON
Proponents Signature
RUBIE ANN MAE B. MANANSALA
Proponents Signature
CRYSTALYN I. ELISEO
Proponents Signature
FRANCES ANN P. SAN MATEO
Proponents Signature