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Additional elements
1. Virtual Servicescape - where the employees or the customers are not in
the same physical area, but they are interacting via an electronic media the Internet.
2. Gender of service provider certain gender people dominate in certain
type of industry. For example, air-hostesses are important in airlines
services.
IMPACT OF SERVICE ENVIRONMENT: Service environment (servicescape) is
helpful to the customers in following ways;
1. It makes purchase decision easy
2. It generates expectations in the minds of the customers related to the
service provider.
be interfering with that task. But in case of private banks, customers move around
easily. The air conditioned rooms with comfortable seats and a cold water
dispenser and spotlessly clean glass door makes customers feel welcome . They
are allowed more space to move. Private banks have very friendly atmosphere.
4. Differentiator: A good servicescape can help in differentiating the
service from that of the competitors. A dominance of green at IDBI bank
differentiates it with blue of HDBC bank. Customers can easily identify the service
provider on the basis of servicescape. For example, red colour of Vodafone and
yellow colour of idea is a very good differentiator.
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