Speak & Spell: A History

Toys as Teaching Machines

The Speak & Spell one of the most iconic toys of the 1980s is a teaching machine.
By that, I dont mean simply that its an electronic, educational device. It is that, sure.
The Speak & Spell is a teaching machine specifically in the tradition of B. F. Skinner, reflecting some of both
Skinners design principles and his theories of learning, decades older than the popular Texas Instruments
device. Rather than selecting the correctly-spelled word in a multiple choice quiz, for the example, the Speak
& Spell prompts the user to construct the response. It praises; it corrects.
In his "History of Teaching Machines," historian of psychology Ludy Benjamin writes that,
"A teaching machine is an automatic or self-controlling device that (a) presents a unit of
information (B. F. Skinner would say that the information must be new), (b) provides some
means for the learner to respond to the information, and (c) provides feedback about the
correctness of the learners responses."
The shared features in most definitions of teaching machines include automation, immediate feedback, and
self-pacing. The Speak & Spell has all three, using contingencies of reinforcement to establish appropriate
spelling behavior. (Some of its engineers thought it would be funny if the user received a raspberry or a funny
comment when they spelled a word wrong. But this idea was rejected as it would reward incorrect
spelling.)
Like so much of education technology, the Speak & Spell takes a behaviorist approach to teaching and
learning.
Thats noteworthy, because I would argue that the Speak & Spell has profoundly shaped how we think about
electronic educational devices what we expect these devices to do.

Mobile Computing and Ed-Tech: From Calculators to the Little Professor

Typically the history of the Speak & Spell isnt traced through B. F. Skinners teaching machines but through
the calculator. (That being said, Skinner had made significant in-roads into both the engineering crowd and
the popular consciousness in the 1950s and 1960s with his teaching machines.)
In 1967, engineers at Texas Instruments developed the first handheld electronic calculator. Thanks to a
number of technical developments (single chip microcomputers, LED and LCD, for example), these portable
computing devices quickly got better and cheaper. In the early 1970s, calculators could cost several hundred
dollars, but by the end of the decade, the price had come down to make them more affordable and more
commonplace.

And so, with some resistance and debate about their effect on learning, calculators began to enter the
classroom. A new ed-tech market.
In 1976, Texas Instruments introduced what it boasts was the first electronic educational toy: the Little
Professor.

The Little Professor served as a reverse calculator, of sorts. Instead of plugging in a mathematical expression
in order to get an answer, the Little Professor provided the expression, and the user had to provide the answer
it is, as some have described it, an instructional calculator. According to Texas Instruments,
It functioned as a handheld drill-and-practice aid for basic math, and was designed to resemble a
wise and friendly owl. The Little Professor suggested problems to students and rewarded them
with a message on its display when they gave the correct answer.

Little Professor was priced to sell for under $20 and was an instant hit. Although production was
ramped up, TI couldnt make enough units to fill the orders for the Christmas season in 1976.
Demand for 1977 was more than 1 million units.
The success of the Little Professor prompted Texas Instruments to brainstorm other possible electronic
learning products.

The Development of the Speak & Spell

It was Texas Instruments engineer Paul Breedlove who reportedly came up with the idea of a learning aid for
spelling. (Interestingly, one of the very first patents for educational devices was awarded in 1866: an
apparatus for teaching spelling.) Breedloves idea was to build upon bubble memory, another TI research
effort, and as such it involved an impressive technical challenge: the device should be able to speak the
spelling word out loud.
Research began in 1976 a three-month feasibility study with a $25,000 budget and a team of four: Paul
Breedlove, Richard Wiggins, Larry Brantingham, and Gene Frantz.

(photo credits)
In a 2008 interview with Vintage Computing, Richard Wiggins described the early development process:
Initially, there were only a very few people involved. At the initial meeting in November, Paul
Breedlove came over to the research Labs with Gene Frantz and Larry Brantingham from the
Consumer Products Group. The result of that meeting was that I was to propose a technique for
generating the speech in the product. The challenge was that it had to be solid state (no pull
strings!), cheap (meaning it used a low cost semiconductor technology), and the speech had to be
good enough so that the user could understand the word out of context a little bit harder than
using a word in a sentence. Larry was a circuit designer and was tasked to determine if what I
came up with could be implemented in an integrated circuit. Larry and I spent time together

discussing various strategies, and Gene Frantz, who eventually became the project manager, kept
the overall design moving forward.

As the program moved forward during 1977, additional people kept being added to the project. It
was amazing to me how many people eventually become involved. [There were] people working
on which spelling words to chose, what the product should look like, what it should be called,
where it would be manufactured, and how it was to be marketed.
The original Speak and Spell was introduced at the Consumer Electronics Show in 1978. The 10 x 7 orange
plastic device contained a library of several hundred frequently misspelled words. The machine would say
one out loud, and the user would type it via the pushbutton keyboard (later a membrane keyboard instead of
raised buttons). As the user typed, the letters would appear on a VFD screen (later LCD) one form of
feedback. (Thanks, Skinner!) From the press release, we can see the other form of feedback: Right answers
earn verbal and visual praise; wrong answers receive patient encouragement to try again. A number of games
are offered to intrigue children of all ages.
The toy had a suggested retail price of $50. (That would be now about $181, adjusted for inflation.)

A Speaking, Teaching Machine

The Speak & Spell was not the first talking toy. But it was, as Texas Instruments boasted in its CES press
release, the first with no moving parts. Other toys, such as Mattels Chatty Cathy, used pre-recorded voices
on phonograph or tape, typically triggered by a pull-string or similar mechanism. These broke easily, as any
parent would tell you. So no moving parts was a selling point for durability.
But to accomplish that with the Speak & Spell, Texas Instruments had to make an important engineering
breakthrough in speech technology.
According to TIs Richard Wiggins,
I promoted the choice of linear predictive coding to generate the speech signal from a small
amount of data. Today, the speech could easily be recorded and stored in large digital memory
chips. But in 1976, memory chips were not capable of storing that much data. We considered
generating the speech from phonemes or sound fragments but the speech quality was not
sufficient. A digital filter could be used and the time varying coefficients could be stored in
memory but the amount of computations involved seemed too great.

Also, some kind of speech elements shorter than words were considered, but it appeared that the
amount of computer processing to prepare data to drive the speech synthesizer would be too time
consuming, and the resulting system would be very complex. We needed something simple to
generate the speech sounds, and a preparation system for the data that wouldnt be too
complicated to execute.
The solution: the first linear predictive coding digital signal processor chip, the TMS5100. Each word was
represented by a series of phonemes. This speech data was stored in the devices memory (on 2 128 kilobit

ROMs, at the time the largest capacity ROM in use); then when the Speak & Spell was told to say a word, the
command was processed through a 4-bit microprocessor and speech synthesizer. A radio DJ from Dallas was
chosen to record the speech sounds, thanks to his clear, monotone voice, and according to Texas Instruments,
it marked the first time the human vocal tract had been electronically duplicated on a single chip of silicon.

(photo credits)

The Standard for Educational Toys

The Speak & Spell was one of a trio of talking educational toys released by Texas Instruments that later
included Speak & Read and Speak & Math (both launched in 1980).
Speak & Spell was incredibly popular and was sold around the world, with cartridges that offered localized
versions of games and word libraries in both different accents (British English versus American English, for
example) and languages (Japanese, Italian, French, Spanish, and German).
The Speak & Spell was re-designed several times (the last time in 1992 for the Spanish market only), and
Texas Instruments insists, the basic learning principles and design concepts remain the standard for
educational toys.
But does the Speak & Spell teach?
According to research published in the International Journal of Man-Machine Studies in 1982, users
experienced a significant increase in the spelling of words in the machines lexicon. But that increase didnt

stick. This appeared to be only a transitory increase because spelling performance on these words began to
drop to pre-machine exposure levels once the opportunity to use the machine was removed. No improvement
was observed in the spelling of words not in the machines lexicon.
These arent uncommon findings, of course. Much of ed-tech is similarly ineffective.
Yet the Speak & Spell has become one of the most iconic pieces of education technology, referenced again
and again in pop culture. The device appeared in Toy Story and Toy Story 2 and, most famously, in E.T. the
Extra-Terrestrial.
E.T. used the Speak & Spell to phone home, but it doesnt actually teach spelling.

Hacking the Speak & Spell

But E.T. used it to phone home. And thats why, despite the model upon which the instruction was
designed and despite the lack of research to demonstrate it was truly an effective spelling aid, the Speak &
Spell manages to break free of behaviorist teaching machines because as E.T. demonstrated, the Speak &
Spell is eminently hackable.
It can be dismantled and reprogrammed to do different things, to serve different purposes.

(photo credits)
The Speak & Spell is often used in circuit bending, for example, whereby the devices normal functioning
is disrupted and distorted to make new sounds by placing an alligator on a particular spot on the circuit board.
From Casper Electronics (which offers detailed instructions on circuit bending):
So, if the Speak & Spell was saying Spell the word PONY and you activate the hold effect in
the middle of PONY, it would sound like..Spell the word POOOOOOOOOOONY. All of
this has made the Speak & Spell a stock instrument in a lot of noise music.
Contrary to how many electronic devices are "closed" and constrained by design, Texas Instruments did not
restrict usage of the various language cartridges by region. And the company has not responded negatively to
those who circuit bend (or show others how to circuit bend.) That approach differs, its worth noting,
from the one that TI took to lock down some of its other computing devices. In 2009, Texas Instruments filed
a DMCA takedown request against programmers whod posted instructions on how to flash a new
operating system onto Texas Instruments TI83 series graphic calculator; that is, a way to make its devices
programmable beyond the TI software.
The Speak & Spell its software and its hardware remains (somewhat) open. That makes this particular
device very different from much of current education technology tools that are not hackable, not extensible,

not inspectable; tools that even if you buy, you dont really own or control.
The Speak & Spell is a behaviorist teaching machine; but it retains for the user the capability to resist that.
(Something that I'm sure B. F. Skinner would find quite distasteful.) First, of course, you have to unscrew the
back cover, open it up, and hack...
Written by

Audrey Watters

Published 13 Jan 2015