NAME: Shivam Yadav

(BM- 014246)
Business strategy of Cadbury India limited"
1. What we ARE GOING TO DISCUSS
Profile of Cadbury
VISION of Cadbury
MISSION of Cadbury
BUSINESS STRATEGY
SWOT ANALYSIS
SUGGESTIONS CONCLUSION
2. Profile of the cadbury india ltd:
a subsidiary of Cadbury Schweppes Overseas Ltd
which is a leading global British confectionery company owned by Mondelz
International (Mondelz International is the world's largest chocolatier, biscuit baker and
candy maker, and the second-largest maker) of gum
was incorporated in the year 1948,
as a private limited company with the name Cadbury Fry (India) Pvt Ltd
Market capital: 1,504.25 crore
3. Registed office : maharashtra,
Regional offices: Delhi, kolkata
Their factories : Thane, Himanchal Pradesh, Gwalior, Pune, Banglore
Cocoa operation: Dehradun, They set up their first plant in India at Thane in
Maharashtra
Ranked 4th amongst India's 50 Most Admired companies by Fortune India
4. Operates in four categories.. Chocolate Confectionery, (silk & nuts)
Milk Food Drinks, (Bournvita) Candy (halls is he leader) Gum category ( bubbaloo)
5. 1950s = started the manufacture of Chocolate and Bournvita. launched Cadbury's
Fruit & Nut.
1960s= set up a Cocoa Research Centre in Kerala They set up their first plant in India
at Thane in Maharashtra.
1970s launched Cadbury's Tiffins, Nut Butterscotch, Caramels, Crackle, 5 Star and
Gems.
1980s, the company was converted into a public limited company. Cdbury's Perk,
Cadbury's Truffle and Picnic
2002: , Halls and Clorets
2008 Cadbury Lite for consumers with diabetes The chocolate is available in four
different variants namely, Rich Cocoa, Almond, Hazelnut and Raisin & Nut

 2009 Cadbury Bournvita Li'l Champs

VISION of Cadbury :
Vision Working together to create brands people love. The core purpose captures the
spirit of what we are trying to achieve as a business. We collaborate and work as teams to
convert products into brands.
Mission of Cadbury :
Mission A Cadbury in Every Pocket. Cadbury's means quality. Our reputation is built
upon quality. Our commitment to continuous improvement will ensure that our promise is
delivered.
Business Strategy:
Increase the width of chocolate consumption, through low price point packs and
distribution focus.
Increase depth of consumption, targeting regular chocolate consumers through
generating impulse and a dominant presence at Point of Sale.
Maintain image leadership through a superior marketing mix.
Be a significant player in the gifting segment, through occasion linked gift packs.
Build critical mass in the sugar business by introducing value-added sugar
confectionery products.
Future plan for setting up some plants:
The company is setting up a new manufacturing facility (Unit 2) at Baddi, And Himachal
Pradesh.
Growth
'Fewer, Faster, Bigger, Better' Category focus for scale and simplicity
Drive advantaged, consumer preferred brands and products
Accelerate white space market via 'Smart Variety'
Create advantaged customer partnerships via total confectionery solutions
Expand product platforms and strengthen route to market through partnership and
acquisition
2. Efficiency
'Relentless focus on cost & efficiency' Realize price and optimize customer
investment Reduce SG&A cost base
Deliver supply chain cost reduction and reconfiguration initiatives
Rationalize portfolio

 Optimize capital management

3. Capabilities
Ensure world-class quality' Operate a category-led business enabled through
consistent commercial capabilities
Invest in science, technology & innovation to deliver preferred products at
competitive cost
Drive focused decision making and speed of execution
Sharpen talent, diversity and inclusiveness agenda
Leverage partnerships to streamline processes and reduce costs
SWOT
Analysis
strenghth:
Strong brand names like Cadbury Dairy Milk, Five star and clairs. Rich product mix.
Support from the parent Cadbury Schweppes.
Weaknesses: Lack of launch of new brands in Chocolates segment.
Opportunities: The Indian market and more specifically the urban areas where the
penetration of Chocolates is low can be developed as a future market through
affordability and availability. Using information and technology to bring efficiency in
logistics and distribution.
Threats: Stiff competition in Confectionery segment.
The company has large exposure to foreign currency exchange rate risk, mainly on
account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling
SUGGESTIONS:
should bring out new products for health conscious people.
Continue to promote itself as substitute to mithai.
Choco-biscuits should be introduced.
- Suggestion continues..
Should use Indian ads and avoid global ads in India .
Should consider attractive display or its own Chocolate boutique (retail store).
Special chocolates for Christmas should be introduced e.g. rum, champagne flavored.
New flavors like strawberry, orange, vanilla etc..
Conclusion...................
There is an immense scope for chocolate industry in India. Indian chocolate industry is
unique mix with extreme consumption patterns, attitudes, beliefs, income level and
spending. Understanding consumer preferences and demands is the key to growth.
Pricing, quality, flavors and pack size are some of the important factors. Economical
distribution using proper supply chain management is necessity Brand loyalty should be
maintained.
broadening its product range, the company spread its risks and made itself less
vulnerable to downturns in any particular area of its business.

 This approach transformed Cadbury Schweppes from a mainly UK and British

Commonwealth confectionery business, allied to a single strong mixer beverage brand,
into an international business with significant interests in confectionery and beverages
worldwide.