signature  service

As owner and Principal Broker of Signature Group Real Estate,

I would like to thank you in advance for the opportunity to
assist you with your real estate needs.
As an immigrant narrowly escaping the Killing Fields of
Cambodia, I recall our family being split up and placed in
different foster homes upon our arrival in the US. Although our
incredible sponsors did their best to welcome us to this wonderful
country and their home, it was the day we moved into our first
home together as a family was when I understood the meaning
of “home ownership.”
Today, after 20 years in the real estate industry, I continue to
enjoy the stories behind each and every transaction. From the
sheer excitement of first time home buyers to the satisfaction of a
seasoned investor, each transaction reminds me of the joys of real
estate.
I know you have a choice in the real estate industry. When it
comes to providing the best value proposition for your real estate
needs, I am confident that Signature Group Real Estate is the
right choice.

Sincerely,

Ravath Pok

2006
 Table  of  Contents

providing  the
Signature  Service!

The  SIGNATURE  SERVICE  is  the  

ACHIEVING YOUR GOALS
cornerstone  of  our  unprecedented  
success  and  is  our  continued  promise  
THE SIGNATURE MARKETING PLAN to  you.  Professionalism,  knowledge,  
integrity  and  commitment  are  all  
aspects  of  offering  the  absolute  best  
MAXIMIZING THE SALE OF YOUR HOME
as  real  estate  professionals.  As  your  
helpful  guide  throughout  every  step  
of  every  real  estate  transaction,  we  
THE HOME SALES PROCESS TO CLOSE
pride  ourselves  on  our  focus  to  your  
personal  attention  and  complete  
GOING TO WORK FOR YOU satisfaction.  Our  experienced  team  
works  together  to  ensure  that  you  
always  receive  the  excellent  service  
you  expect  and  deserve.

2006
 achieving
Your  Goals
Mutual  communication  will  help  us  to  fully  understand  
your  needs,  concerns  and  expectations.
By  understanding  your  needs  we  can  better  prioritize  
our  efforts  to  accomplish  your  real  estate  goals.    
Rate  in  scale  of  importance  1  being  less  important  and  
5  being  very  important  to  you.

What is Most Important To You?

Less  Important     More  Important

TIMING OF THE MOVE ....................................................................1 2 3 4 5

OUR PLAN TO SELL YOUR HOME .................................................1 2 3 4 5

YOUR ROLE TO HELP US MAXIMIZE THE PRICE ....................... 1 2 3 4

COMMUNICATION .........................................................................1 2 3 4 5

SETTING THE PRICE & DETERMINING THE PROCEEDS .......1 2 3 4 5

OUR EXPERIENCE .............................................................................1 2 3 4 5

THE TRANSITION TO YOUR NEW HOME ..................................1 2 3 4 5

OTHER CONCERNS? .........................................................................1 2 3 4 5

 Our  top  priority  is  not  only  the  successful  

Tell Us
sale  of  your  home,  but  more  importantly  to  
provide  you  with  a  real  estate  experience  
About Your

Home
that  is  stress-free  and  satisfying.    No  one  
knows  your  home  better  than  you.    This  
is  your  opportunity  to  boast  about  your  
home.     Tell   us   why   a   buyer   would   be  
fortunate  to  live  in  your  home.

achieving
Your  Goals

What will you miss most about your home?

________________________________________________________________________

________________________________________________________________________

What will you miss about this location?

________________________________________________________________________

________________________________________________________________________

What are some of your favorite features about your home?

________________________________________________________________________

________________________________________________________________________

What makes this home unique to a buyer?

________________________________________________________________________

________________________________________________________________________
 Most buyers prefer homes that are ready to move-­in

Avoid future problems by getting a home inspection

Offer Peace of Mind with a Home Warranty

Disclose... Disclose... Disclose

achieving
Your  Goals
Like  any  product  for  sale,  a  home  that  
is  well  packaged  can  sell  ahead  of  the  
Exterior
competition.  As  real  estate  professionals,   ‡&XUEDSSHDOLVWKHEX\HU·VÀUVWLPSUHVVLRQRI\RXUKRPH
we  are  trained  to  assist  you  in  packaging   and can have the greatest impact.
the  presentation  of  your  home  in  order   ‡/DQGVFDSLQJLVNH\JUDVVVKRXOGORRNKHDOWK\DQGIUHVKO\
to  maximize  the  selling  price. cut and shrubs neatly trimmed.
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EVERY  SHOWING   additional clutter.
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and  you  only  get  one  chance  to  make   hardware.

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presented  at  its  very  best  will  typically   Interior
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sell  faster,  at  a  higher  purchase  price  
furniture.
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‡'RDTXLFNGXVWLQJDQGYDFXXPLQJULJKWEHIRUHVKRZLQJV
Here  are  some  useful  tips  for  prepar-
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windows are clean.
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opening windows prior to showings.
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can create a positive experience.
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Maximize
achieving
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Our   marketing   system   will   attract  
potential   buyers   to   your   home.     Your  
assistance  in  the  sale  process  is  crucial   Your Role in the Sale of Your Home
in  the  success  of  efforts.  
‡ %()/(;,%/(in making your home available for showings.
Remember,  we  have  the  same  common  
goals,  and  together  we  can  maximize   ‡ &85%$33($/LVWKH),567,035(66,21
your  bottom  line.
‡ De-­clutter inside and outside.

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‡ 1(875$/&2/256 increase the buyer marketshare.

‡ %HDZDUHRIIRRGRUSHW2'256.

‡ 1(9(5 let a buyer through without a professional real estate

representative.

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buyers  require  an  all  out  marketing  blitz  in  
order  to  create  the  demand  for  your  home  
which  in  turn  lead  to  a  higher  sales  price.
Creating  this  type  of  exposure  and  demand  
requires  the  most  aggressive  and  innovative  
marketing  campaign  that  only  Signature  
Group  Real  Estate  can  deliver.    

the  signature
Marketing  Plan

Multiple  Listing  Service  (MLS)

Real  Estate  Magazine

Yard  Sign

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Knew  the  Seller

Internet
Open  House

Newsprint
 the  signature
Marketing  Plan
The  company  that  set  the  standards  of  real  estate  
marketing,  Signature  Group  Real  Estate  created  
what  is  now  considered  the  highest  quality  in  real  

Professional estate  architectural  photography.

If  a  picture  is  worth  a  thousand  words,  then  
Quality
Photography
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photography  says  MILLIONS  about  your  home.
The  Internet  has  become  an  important  part  to  the  

home  marketing  service.    Buyers  are  empowered   The Best

with  the  technology  and  have  embraced  the  idea  of   Virtual Tour
viewing  homes  for  sale  with  convenience  and  privacy.   Technology
Signature  Group  Real  Estate  is  in  the  forefront  of  this  

technology  with  the  highest  quality  and  feature  rich  

virtual  tours  in  the  industry.

the  signature
Marketing  Plan

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 1776 Park Ave., Suite. 209
Park City, Utah 84068
Ofc: 435.658.3500x6007
8115  Glenwild  Drive

the  signature
JF
Sophisticated    Mountain  Elegance  in  Glenwild
Information subject to change without notice. Buyer is advised to pay particular attention to square footage and lot size. Buyer is responsible to verify the accuracy of all information to the buyers own satisfaction.

Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.

Marketing  Plan
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract. $2,895,000
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.
Furnishings,  Artwork  
Jeanne  Ford  
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.
&  exceptional
Accessories   Available   by  S eparate  Contract.
Providing market knowledge & investment stratagies!
Furnishings,  Artwork  &  Accessories  Available  by  Separate  Contract.
Furnishings,  Artwork  
(435) &  A659.9576
ccessories   Available  by  Separate  Contract.
cell
Furnishings,  Artwork   &  Accessories   Available  by  Separate  Contract.
jeanne@signaturegroupparkcity.com

Ka_fYlmj]?jgmhJ]Yd=klYl]khjgh]jlqZjg[`mj]k
and  direct  mail  marketing  cards  are  true  work  
of  art.    Each  has  been  artfully  designed  by  our  

Beautiful af%`gmk]eYjc]laf_Úje^gjeYpaemeaehY[l

Brochures &
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quality  photography  and  carefully  crafted  

Post Cards descriptions  help  to  make  your  home  stand  out  in  
the  mind  of  every  buyer.
<Yj]lg[gehYj]l`]Ka_fYlmj]<a^^]j]f[]

visit virtual tour: www.parkcity4u.com

T To live near three legend-

ary ski mountains in a
private community is a
privilege only few will
experience. To wake up to
the most glorious summer
weather with champion-
ship Utah golf courses is Presorted  Standard
U.S.  Postage  Paid
pure inspiration. Enjoy 435.901.2781 Permit  7148
7247 N WEST VIEW COURT
www.parkcity4u.com Salt  Lake  City,  UT

the Ranch Clubhouse cindyw@aros.net (Promontory)

with indoor-outdoor

E
PARK CITY, UTAH
swimming pool; two large
Jacuzzi-style spas; Pool Enjoy three Ski Mountains, play-
side café and grille; Four 1776 Park Avenue, Suite 209 MLS# 9972259 ing golf, hiking your way through
Park City, UT 84068
tennis courts, Outdoor the wilderness or pampering your-
ice skating rink; Fully self with a day at the spa. Imagine
equipped weight room the picturesque mountain views
and cardiovascular fitness from your sun filled luxurious
room; and Full-service spa home where the seasons change
treatment center. with you.

435.901.2781 REDUCED $150,000

www.parkcity4u.com INCLUDES FURNITURE (100K VALUE)
cindyw@aros.net

NOW: $2,249,000
Full Color
Real Estate
Magazine
& Web Site

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publications  have  been  selected  for  their  high  quality  
printing,  many  points  of  distributions  throughout  the  
state  of  Utah  and  a  highly  effective  web  presence.    
Featured Home

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WWW .SIGNATUREGROUPUTAH. C O M
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web  component.    In  addition    to  being  highlighted  
on  the  front  page  of  our  home  page,  your  home  

Maximum ak
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key  to  a  timely  sale  and  a  higher  price.
 the  signature
Marketing  Plan
Signature  Group  Real  Estate  has  teamed  up  with  
ListHub  to  provide  you  with  the  best  in-depth  listing  
ListHub reports.  ListHub  reports  gives  you  a  complete  break  

Reports
down  from  how  many  times  your  home  has  been  
viewed  to  where  potential  buyers  are  coming  from.

BROKERAGE REPORT for Signature Group Real Estate 01/06/2010

30 DAY REPORT FOR WFRMLS LISTINGS

EXECUTIVE SUMMARY

Top channels (by number of visits) Top location of your online consumers
You currently have 86 listings and you are subscribed to 29
Visits % of Visits Visits % of Visits
channels. 47 of your properties have been visited at least 1
time over the last 30 days. 1. Yahoo! Real Estate 75 43.4% 1. Salt Lake City, UT 40 24.1%
Terms are defined on the last page of this report. 2. Zillow.com 44 25.4% 2. Draper, UT 10 6.0%
3. Trulia 30 17.3% 3. Orem, UT 8 4.8%

Listing inventory Views and Click-Throughs over the last 12 months Inquiries generated over the last 12 months

BROKERAGE REPORT for Signature Group Real Estate 01/06/2010

30 DAY REPORT FOR WFRMLS LISTINGS

Top listing agents (their online performance ranking)
Agent Agent ID
Joan Pok
Brandon Johnson
Tracee Walsh
Top property categories
Description
$100K - $200K - 2BR
Single Family - For Sale
$900K - $1000K - 6BR
Single Family - For Sale
$100K - $200K - 5BR
Single Family - For Sale
Page 1 of 7
DETAILED ANALYSIS: PROPERTY CATEGORIES
Click-Throughs
Listing Count Inquiries Performance Rank
(Visits)
Listing activity by inventory category
42799 11 64 shows the categories
This report 2 1st ranked
of your top listings
Click-Throughs
68325 13 based on
21 the number of visits/click-throughs,
0 inquiries
2nd and Description Listing Count Inquiries Performance Rank
(Visits)
47807 3 listings.11 1 3rd
$100K - $200K - 2BR
Terms are defined on the last page of this report. 20 30 0 1st
Single Family - For Sale
$900K - $1000K - 6BR
2 19 1 2nd
Click-Throughs Single Family - For Sale
Listing Count Inquiries Performance Rank
(Visits) $100K - $200K - 5BR
3 12 1 3rd
Single Family - For Sale
20 30 0 1st
$1M - $2M - 8BR
1 11 1 4th
Single Family - For Sale
2 19 1 2nd
$300K - $400K - 4BR
6 15 0 5th
Single Family - For Sale
3 12 1 3rd
$500K - $600K - 5BR
1 19 0 6th
Single Family - For Sale BROKERAGE REPORT for Signature Group Real Estate 01/06/2010
©2009 Threewide Corporation $200K - $300K - 3BR
11 7 0 7th
Single Family - For Sale
30 DAY REPORT FOR WFRMLS LISTINGS
$200K - $300K - 4BR
6
DETAILED 7
ANALYSIS: LOCATION 0 8th
OF YOUR ONLINE CONSUMERS
Single Family - For Sale
$100K - $200K - 3BR
8 5 0 9th
Single Family - For Sale
$600K - $700K - 3BR The shading on the map shows the relative number of
consumers in 2each state that visited9 your properties online
0 10th
Single Family - For Sale
based on GIS coding.
There are an additional 22 inventory categories that are not shown.
GIS coding is technology used to geographically locate online
consumers.
Terms are defined on the last page of this report.

Page 4 of 7 ©2009 Threewide Corporation

Top states Top cities
Visits Inquiries Visits Inquiries
State Total Percent Total Percent City Total Percent Total Percent
Utah 89 53.6% 2 66.7% Salt Lake City, UT 40 24.1% 0 0.0%
California 17 10.2% 0 0.0% Draper, UT 10 6.0% 0 0.0%
Washington 8 4.8% 0 0.0% Orem, UT 8 4.8% 2 66.7%
66, Russian Herriman, UT 6 3.6% 0 0.0%
6 3.6% 0 0.0%
Federation Saint Petersburg, 66, Russian
6 3.6% 0 0.0%
Texas 6 3.6% 0 0.0% Federation
Arizona 4 2.4% 0 0.0% Clearfield, UT 5 3.0% 0 0.0%
Hawaii 4 2.4% 0 0.0% Sandy, UT 5 3.0% 0 0.0%
New York 4 2.4% 0 0.0% Foothill Ranch, CA 4 2.4% 0 0.0%
Ohio 4 2.4% 0 0.0% Mililani, HI 4 2.4% 0 0.0%
Florida 3 1.8% 0 0.0% New York, NY 4 2.4% 0 0.0%
C3, United Spokane, WA 4 2.4% 0 0.0%
2 1.2% 0 0.0%
Kingdom West Jordan, UT 4 2.4% 0 0.0%
Colorado 2 1.2% 1 33.3%

Page 5 of 7 ©2009 Threewide Corporation

 Many  factors  affect  the  overall  value  of  real  
estate.    Understanding  these  factors  is  the  job  
Understanding
of  your  Signature  agent.    Signature  agents  are  
highly  trained  in  determining  the  value  of  your  
The Value
home.    Weekly  meetings  and  training  sessions  
Your Home
are  held  to  keep  all  our  agents  current  on  local  
and  national  market  conditions,  mortgage  
conditions  and  other  in-state  economic  indicators  
that  will  have  an  effect  on  the  value  and  sale  
process  of  your  home.

maximizing  the  sale

Of  Your  Home

Factors that affect the overall value of your home

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 Homes  that  are  priced  within  the  market  range  

The Danger Of often  receive  more  showings  and  in  an  acceptable  

Overpricing
amount  of  time.    Homes  priced  too  high  often  sit  on  
the  market  with  little  or  no  activities.    The  longer  a  
house  sits  on  the  market  the  lower  the  eventual  offer  
Your Home price.    This  is  due  to  the  stigma  or  desperation  factor  
perceived  by  buyers.    The  number  question  a  buyer  
asks  when  looking  to  write  an  offer  is  often...  “How  
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properly from the start
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most active time for showings occur in the
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home right is most critical in trying to capture
the most possible number of buyers in order
to obtain the highest possible sales price.
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value.

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goal...  to  obtain  the  highest  selling  price  for  your   willing to pay for the property.
home  with  the  most  favorable  terms.    It  is  important  
that  we  work  together  to  determine  the  Best  and  most  
Realistic  selling  price  for  your  home.

maximizing  the  sale

Of  Your  Home

Working
for a common

Goal
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the Numbers
maximizing  the  sale
Of  Your  Home
Your  Competitive  Market  Analysis  has  been  compiled  
with  data  from  the  Multiple  Listing  Service.

Active Listings
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received an offer to purchase. Although they are a good indicator
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the value of your home. An asking price is a price the seller
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pay.

Under Contract Listings

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Sold Listings
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seller agree upon in the purchase or sale of the home without
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are made for the differences in features and square footage.

Expired Listings
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offered for sale and have gone through the duration of the listing
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Closing
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between multiple offers.

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and make any recommendations based on our
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of  marketing  and  negotiating.    Our  job  is  to  make  sure  
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important  we  keep  the  peace  between  the  sellers  and  
buyers  as  to  ensure  a  smooth  transaction.

the  home  sales

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Managing Every under  contract,  we  still  have  much  work  to  do  to  ensure  
step of the a  successful  closing.  Many  of  these  steps  will  have  strict  

Process deadline  dates  applied,  and  if  not  completed  properly  

and  on  time,  could  cause  forfeiture  of  the  contract  and  
loss  of  the  sale.

CONGRATULATIONS ...What
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Process  To  Close

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World  Class  Service,  right  up  the  and  even  
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company. manner  because  your  complete  satisfaction  is  

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Follow Up After the Close

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providers.

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training support help us create the most professional
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Signature  Group  Real  Estate

The  Right  Choice!

COMMITMENT

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committed to your complete satisfaction and each will work
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results you can count on.

TECHNOLOGY

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in the use of technology in real estate.