COMPANY PROFILE :

NCELL PRIVATE LIMITED

Prepared for
Narayan Pradhan
Managerial Communication, BBA-I
Kathmandu College of Management
Prepared by
Harman Singh
BilavSubedi
SupriyaTamang
AyushmanTamrakar
January 17, 2010

Memorandum
Date: Januar y 17, 2011
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To: Mr. Nara yan Pradhan

From: Ayush ma nTamrakar, Supri yaTamang, BilavSubedi, Har man Singh.
Subject: Fall se mester Managerial Communications report.
Here is the report you requested for our fall se mester Kathma ndu universit y
BBA exa ms Managerial Communication on the compan y profile of Ncell.
Ncell is one of the leading communication brands in Nepal which has been
providing qualit y communication services to the Nepalese people. With the pace
of ti me it has been adapting itself to the Nepalese business economy and
finding outnew wa ys to i mprove its products and services. It is no doubt that if
it is able to cope with the market de mand it will surel y able to reach the level
of national success. Hence forth, Ncell has future chances of ma king a new
Nepal where technolog y will be the new culture.

We are grateful to the college ma nage ment for giving us a m environment to

complete this report.

Thanks for giving us the opportunit y to work on this assignments. Its been a
real education. If you have an y questions about this report you will be able to
contact us.

Contents
Me morandum.3
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 Mero Mobile rebrands to Ncell..5

About Ncell.7
About TeliaSonera....7
Introduction: Ncell..8
Services Provided10
Network Infor mation.....11

Rapid expansion of Ncell's coverage..12

Ncell introduces its Ne w Year 2011 bonus offer ...13
Ncell subscribers base broadens to 2.4 mi llion ..14
Ncell Launched Nepal's Fastest Internet Service16

Surve y Questionnaire..17
Results...18
Bibliograph y..20
Contact Infor mation.21

Mero Mobile rebrands to Ncell

March 12, 2010 - 11:42 | b y Ncell
Spice Nepal Private Ltd., the first and leading private mobile operator in Nepal
offering its services under the brand Mero Mobile, announced toda y that it is
rebranding to Ncell. The rebranding comes as part of the compan ys strateg y to
further strengthen its position on Nepals mobile telecommunication services
ma rket. From toda y, Ncell with a new brand identit y including a new brand
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s ymbol in the shape of a hi-tech stone in rich purple color is replacing the
brand Mero Mobile with its red-and-yellow coloring.
The new brand reflects Ncells corporate values which are: being a pioneer in
the ma rket, reliabilit y, agilit y in response to the markets and consumers needs,
social responsibilit y, and a deep and abiding aspiration to be an integral part of
the countr y.
Telecommunication services drive growth, competitiveness and transition to a
knowledge-based societ y. These services strongl y encourage and promote
economic, social and environmental benefits across industries, driving dome stic
and foreign invest me nts. Development of telecommunication infrastructure and
services is essential for the future prosperit y of Nepal. People, who previousl y
have never had access to telecommunication services, will inevitabl y gain from
increased possibilities to connect to others and access infor mation. Therefore, I
a m excited about launching the new Ncell brand, ma rking a new chapter in the
compan ys histor y, sa ys Mr. PasiKoistinen, CEO, Spice Nepal/Ncell.
Ncell pla ys an i mportant role in developing the telecommunication
infrastructure and services in Nepal, contributing to the future prosperit y of the
countr y and its citizens. During 2009, Ncell more than doubled its mobile
network which now covers more than 60 percent of Nepal's population. As a
result, Ncell has toda y the best mobile network qualit y in Nepal, according to
customer and technical surve ys.
The expansion of mobile network coverage and the introduction of new
technologies - especiall y 3G, to start with, are of ut most i mportance for the
future developme nt of telecommunications in Nepal - as this is and will be the
most efficient wa y of connecting all business and citizens to the infor mation
highwa y.
Like in an y other advanced economy, we are convinced that the citizens and
business people of Nepal also want coverage and telecommunication services at
home, at work and indoors as well as outdoors, where access to infor mation and
communications regardless of income, age, gender or geograph y i mprove
their qualit y of life.
The new Ncell brand identit y is an e mbodi ment of this aspiration. The stone
s ymbolizes connectivit y, the start of a new conversation, a link between all
people in Nepal, the histor y and tradition of this land being enriched with
modern technologies. The purple color is energizing and inspiring, it reflects
the creativit y, passion and reliabilit y with which Ncell will continue to serve its
customers. We are committed to continue investing in the future development of
the telecommunication infrastructure and services in Nepal and contribute to
the future prosperit y of the countr y and its citizens, sa ys Mr., PasiKoistinen.

The rebranding will be i mple mented graduall y nationwide, finall y covering all
Ncells offices, shops and dealers.

About Ncell
Spice Nepal Private Ltd. was established in 2004 as the first private mobile
operator in Nepal and launched its services under Mero Mobile brand in 2005.
In October 2008, TeliaSonera acquired controlling interest in Spice Nepal. As
of the ye ar-end 2009, Spice Nepal had some 2.2 million subscriptions and
around USD 90 million in annual net sales. As of March 12, 2010, Spice Nepal
operates under the brand Ncell.

Spice Nepal/Ncell is part of TeliaSonera, the fifth largest telecommunication

compan y in Europe in ter ms of market value as of Januar y 2010.

About TeliaSonera
TeliaSonera provides telecommunication services in the Nordic and Baltic
countries, the e merging ma rkets of Eurasia, including Russia and Turke y, and in
Spain. TeliaSonera is now in 20 markets with close to 460 million inhabitants.
The number of subscriptions in 2009 reached over 147.6 million. For the ye ar
2009, TeliaSonera's net sales a mounted to approxi matel y USD 14.3 billion and
TeliaSonera had around 30,000 e mplo yees. The TeliaSonera share is listed on
the NASDAQ OMX Stockhol m and Helsinki stock exchanges. The two largest
shareholders are the Swedish State with 37.3 percent of the shares and votes
and the Finnish State with 13.7 percent. Market value as of Januar y 2010 was
approxi matel y USD 30 billion.
TeliaSonera provides network access and telecommunication services that help
people and companies communicate in an eas y, efficient and environme ntall y
friendl y wa y. TeliaSonera creates value b y focusing on delivering a world-class
customer experience, securing qualit y in our networks and achieving a best-inclass cost structure. TeliaSonera is an international group with a global
strateg y, but wherever we operate we act as a local compan y.
In the e merging ma rkets of Eurasia, TeliaSonera has majorit y holdings in
leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia
(Geocell), Moldova (Moldcell), Tajikistan (Indigo and Somoncom), Uzbekistan
(Ucell), Nepal (Ncell) and Ca mbodia (Star-Cell). TeliaSonera is also a minorit y
owner of MegaFon in Russia and Turkcell in Turke y.

Introduction: Ncell
From Wikipedia, the free enc yclopedia

Ncell Private Ltd. stands as a privately owned GSM mobile operator in

Nepal and is the first company to operate private GSM services in
telecommunications sector of Nepal with the brand name MERO
MOBILE which was rebranded as Ncell in 12th March 2010 . It broke the
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monopoly held by the state-owned telecommunications company, Nepal

Telecom by building a new arena in cellular telephony services. The
company is now owned in 80% by Swedish/Finnish TeliaSonera Holdings.
Ncell Private Limited was previously known as Spice Nepal Private Ltd.,
established in the year 2004 with the license issued by Nepal
Telecommunications Authority to operate GSM mobile services both PostPaid and Pre-Paid in the country and commercially launched its services
on September 17, 2005 in the
capital valley and vicinity. Within
the time span of 2 years of
operation (since its commercial
launch) Ncell has extended its
services to different geographical
areas of Nepal such as;
Dhulikhel , Banepa , Nagarkot ,
Bharatpur in Chitwan , Hetauda ,
Birgunj , Simara , Biratnagar ,
Itahari , Dharan , Janakpur , Nijgadh , Rajbiraj , Kakarbhitta , Bhadrapur ,
Pokhara , Butwal , Bardagath , Bhairahawa , Nepalgunj , Surkhet , Dhangadi
and Mahendra Nagar . 14 out of the 14 zones of Nepal are covered with
Ncell.
Ncell is gradually expanding its network coverage in various urban , semiurban and rural areas of the country. In many places Ncell is providing
services to the subscribers by installing and using satellite equipments and
network .
A company that started its service with basic services, introduced services
Ncell has always planned and adopted new technologies and services
available in the international market and provided them among its
subscribers. Most of the services were introduced for the first time in
Nepalese Telecommunication Services market which has re-defined Mero
Mobile as the most innovative, modern, accessible and and other value
added services popular brand in Nepal with more than 55 lakh subscribers
within the country.
Ncell has tied up with an array of operators in more than 51 countries,
including 174 operators around the world at present and gradually
extending roaming partners day by day for the convenience of its
subscribers.
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Ncell is providing services to the subscribers via its huge distribution

network along with its five Customer Care Centers. It is gradually opening
new customer care centers in different parts of Nepal where Ncell has
extended its networks. Along with a big distribution channel, Ncell owned
customer care centers and call center, Ncell is providing all types of
services and help to the subscribers related to the brand.
At the CEO Conclave Award-2006, organized by Voice & Data , South
Asia s leading information and communication magazine Ncell bagged
awards for Mobile Operator with Best Consumer Pull in Nepal and
Most Innovative Mobile Operator in Nepal. The winners were chosen
among best mobile operators in the SAARC region for their contributions
in cellular phone development, innovative products introduction and value
added services rendition held at Colombo , Sri Lanka . Ncell was rewarded
as "Mobile Operator with Best Consumer Pull in Nepal 2007" at an event
held at Kathmandu.
Ncell is determined to introduce new innovative services and facilities to
the people of Nepal. It has recently received license to operate an ISP , and
started with "Ncell Connect" as a high speed wireless data service.
The company distributes unlimited pre-paid and post-paid lines through
4000 outlets located at various places in and outside the Kathmandu
Valley.

Services Provided
Basic services

Voice call
SMS service

Introduced Services

Blackberry,
3G,
Connect-browsing internet through a data card ,
EDGE/GPRS,
Call Waiting ,
Call Forwarding,
Conference Call,
Voice Mail,
Missed Calls Notification ,
SMS to e-mail, e-mail to SMS,
USSD,
Mobile Internet (GPRS/EGDE),
Multimedia Messaging Services ( MMS),
Personalized Ring Back Tones (PRBT)

Other Services

Value added Services

Network Information
Operator Name: Ncell Private Limited
Network Name: Ncell
Technology: GSM 900/1800
Network Status: Live since September 2005

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Rapid expansion of Ncell's coverage

March 12, 2010 - 12:11 | b y Ncell
As thousands of new customers line up to take part in Ncell's Gift a Gift
ca mpaign, mobile operator Spice Nepal is extending its coverage to ma n y new
parts of the countr y.
Mr Pasi Koistinen, Chief Executive Officer of Spice Nepal sa ys, We are ver y
encouraged b y the great interest in our Gift a Gift ca mpaign, which is attracting
ma n y new customers. The rapid expansion of our network is one wa y of
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welcomi ng these customers b y providing the m with i mproved voice qualit y and
connectivit y.
Since Ma y 2009 there has been a 16 percent increase in the proportion of
Nepals population coming within Mero Mobiles operating area an extra 4.5
million people and a 7.5 percent increase in the area of the countr y covered.
The most recent figures show that the network now covers about 60 percent of
the population and around 22 percent of the total geographical area. As of the
end of Septe mber, Spice Nepal, had more than 1.8 million subscribers.
Explains MrKoistinen: In our commit ment to offer the best mobile services in
Nepal, we are speeding up the rollout of our network across the countr y. Across
Nepal 400 professionals are working hard to install new towers and other
network equipme nt. Sevent y percent of this tea m have been hired in Nepal.
The Gift a Gift ca mpaign was launched in October. Customers take part b y
bu yi ng a Rs. 100 Mero Mobile recharge card from a participating outlet. The y
also receive a gift-wrapped prepaid SIM card with a Rs. 15 balance, which can
be used b y the customer or gifted to a friend or relative. The Rs. 15 bonus SIM
card can be spent on an y Mero Mobile voice, data or value added service.
Our ca mpaign message is clear: We want our customers to share the Mero
Mobile experience with their friends and fa milies. We want people to talk to
each other and we take great pride in providing the m with the network to do
this, added MrKoistinen.
Spice Nepal is owned b y TeliaSonera, a Swedish-Finnish Telecommunications
Group. TeliaSonera operates in 21 countries in Europe and Asia and entered
Nepal in October 2008 to work in partnership with mobile operator Spice Nepal
Private Li mited.

Ncell introduces its New Year 2011

bonus offer Ncell Fully Loaded
with 50 SMS and 50 MMS
Dece mber 26, 2010 - 16:41 | b y Ncell
The sche me Ncell Full y Loaded, provides 50 SMS and 50 MMS in bonus upon
the activation of Ncell Pre-paid SIM Card ,The offer is valid from the 23rd of
Dece mber 2010 to 28th of Februar y 2011

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"Ncell Full y loaded" offer is for all the new and potential Ncell Pre-paid
subscribers all across the nation.
When a new Ncell Pre-paid SIM card is activated, the customer is entitled to
receive 50 SMS and 50 MMS in bonus.
This bonus offer can be used within the Ncell network onl y and also, the bonus
should be utilized within 30 da ys of SIM activation

Ncell subscribers base broadens to

2.4 million

Posted by ktm2day.com

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The number of subscribers to Ncell s GSM mobile service went up by 0.6

million during the first quarter of 2010 bringing the total number of
TeliaSonera subscribers in Nepal to 2.4 million.
All the Eurasian markets including Nepal of TeliaSonera have registered
an increase. Growth was strongest in Uzbekistan with a rise of 2 million
subscriptions to 5.1 million. Kazakhstan posted a growth of 0.3 million
subscriptions.
The total number of subscriptions in the Eurasian consolidated operations
increased by 0.7 million subscriptions, according to a financial report of
TeliaSonera based on the first quarter.
Business area Eurasia countries comprise Nepal, Uzbekistan, Kazakhstan,
Azerbaijan, Tajikistan, Georgia and Moldova. The business area is also
responsible for developing TeliaSoneras shareholding in Russian
MegaFon (44 percent) and Turkish Turkcell (38 percent). The main
strategy is to create shareholder value by increasing mobile penetration
and introducing value added services in each respective country, states the
financial report. Ncell subscription has increased because of better
network with better service and value added services, said SanjuKoirala,
corporate communication manager of Ncell. Customer trust has increased
after our re-branding.
TeliaSonera had re-branded its operations in Nepal and Tajikistan to Ncell
and Tcell respectively in March 2010. The re-branding marks the
companies entrance into a new phase of dynamic development and will
allow new segments in the market to be targeted.

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Following the re-branding from Mero Mobile to Ncell, the multinational

company has come up with a number of attractive schemes for ordinary
customers and corporate clients to expand its market.
The closed user group (CUG) targeted at the corporate segment, reduction
in the price of GPRS, introduction of lower international long distance
call rates and the recent launching of the cheapest handsets with Ncell
SIM cards are some examples of Ncells promotional moves.
We have received a very good response from the handset scheme, said
Koirala. She added that Ncell would be coming up with more attractive
offers for its customers in the upcoming fiscal year. Operation of 3G
mobile service, launch of Blackberry and customized package service for
corporate clients are also in the pipeline. (Source: ekantipur)

Ncell Launched Nepal's Fastest

Internet Service
NCELL, the first private sector mobile operator of Nepal launched a new
data service-"NCELL CONNECT. The service enables subscribers to
avail of a high speed internet connection up to 3.6 mbps with a USB data
card.

Packages:

500 mb- nrs. 499 per month (3.6mbps)

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1000 mb- nrs. 899 per month (3.6mbps)

5000 mb- nrs. 3999 per month (3.6mbps)

The service is available on both prepaid & postpaid basis through sim
card & specially designed data modem.

Survey Questionnaire
For primary data, a survey was taken within the boundary of Kathmandu
College of Management premises from bachelor level students of age 17 to
28. The question format is as follows and the results are given below it.

Please CIRCLE the preferable answers and write opinions in the blank
space.

Are you anNcell user?

Yes/No
If NO, would you prefer Ncell?

What do you think is the strongest feature of Ncell?

Yes/No

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a) Good Network
b) Good Service (Ncellsub branches and booths available
everywhere)
c) Features and Facilities (Internet, MMS and so on)
d) Less Procedures to Obtain a Ncell SIM Card
e) If Others, Please Specify. __________________

What do you think is the biggest defect of Ncell?

a) High Cost
b) Less Users (Many people do not prefer Ncell for its high cost)
c) High Inter-network Communication Cost (Ncell to Ntc and vice
versa)
d) Higher Number of Services Higher Cost
e) If Others, Please Specify. __________________

What would you recommend for Ncell?

a) Reduce Cost
b) Provide Better Services and Facilities Although Cost May
Increase
c) Provide Internet Services and Other Facilities Free of Cost
d) Offer Free SMS and MMS Every Month
e) If Others, Please Specify. __________________

From the range of 1 to 10, how much would you rate Ncell in terms
of quality service? _________

Results
Are you anNcell user?

Yes / N o

Yes
No

If NO, would you prefer Ncell?

Yes / N o

Yes
No

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What do you think is the strongest

feature of Ncell?
a) Good Network
b) Good Service
c) Features and Facilities
d) Less Procedures to
Obtain a Ncell SIM Card

a
b
c
d

What do you think is the biggest

defect of Ncell?
a) High Cost
b) Less Users
c) High In ter-networ k
Communication Cost
d) Higher Number of
Services Higher Cost

What would you recommend for Ncell?

a) Reduce Cost
b) Provide Better Services
a n d F a c i l i t i e s Al t h o u g h
Cost Ma y Increase
c) Provide Internet Services
and Other Facilities Free
of Cost
d) Offer Free SMS and MMS
Every Month

a
b
c
d

a
b
c
d

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From the range of 1 to 10, how much

would you rate Ncell in terms of
quality service? _________

1
2
3
4
5
6
7
8
9
10

Bibliography
http://en.wikipedia.org/wiki/ Ncell
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http:// www. ncell .com.np

http://www.ncell.com.np/press/ mero-mobile-rebrands-ncell

http://www.ncell.com.np/news/ncell-introduces-its-new-ye ar-2011

http://www.ncell.com.np/press/rapid-expansion-ncells-coverage

http:// www.tech.aakarpost.com/.../ ncell -launched-nepals-fastest-internet.ht ml

http://www.ktm2day.com

Contact Information
AyushmanTamrakar
Kathmandu College of Manage ment
BBA 1st Se mester, Section B
Email Address: ta mrakar_a yush@ yahoo.com
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Mobile no. 9841122159

SupriyaTamang
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address:supriyatmg@gmail.com
Mobile no. 9803004002

Harman Singh
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address: harmanato@yahoo.com
Mobile no. 98033203234

BilabSubedi
Kathmandu College of Management
BBA 1st Semester, Section B
Email Address:bilav_snoop@ yahoo.com
Mobile no. 9851022920

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