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Vidyavardhaka Sangha

Vidyavardhaka College of Engineering, Mysore


DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Program Outcomes (Pos) of ECE


At the end of the course:
a) Students are expected to manifest the knowledge of electronics,
communication and mathematics.
b) Students need to develop a talent to operate with versatile teams.
c) Students are expected to excel in hands on & practical skills.
d) Students will be efficient system designers, to meet the prerequisite
requirements within realistic constraints.
e) Students will be able to apply & demonstrate technical skills
effectively to solve engineering design issues.
f) Students get trained to follow the professional ethics.
g) Students need to master communication skills as it is expected to
be developed by the professionals.
h) Extensive education will be provided in order to make each student
globally competent.
i) Students develop the potential to engage oneself in proficient &
perpetual learning.
j) Students will be able to gain the knowledge of contemporary issues
such as social, environmental and ethical.
k) Students are expected to keep themselves updated with the latest
technologies and modern engineering practices
l) Students are expected to keep themselves updated with the latest
technologies and modern engineering practices

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Name of the Course


with Course Code

10AL51-Management
and Entrepreneurship

Course Outcomes (COs)


I.

Students shall be able to identify the basic principles of management and


important roles of a manager

II.

Students will be able to understand the importance of planning and decision


making

III.

Students will be able to identify the basic principles of organizing, and to


understand the process of selection and recruitment to help staffing

IV.

Students shall understand the importance of directing and controlling in an


organization

V.

Students will understand the concepts, culture, type, traits, motivation,


importance, and growth of entrepreneur and entrepreneurship

VI.

Students can analyze the role, importance and process of setting up of smallscale industry (SSI) , and explore the possibility of growth

VII.

Students can explore the central level and state level institutions / agencies
in India, and other organization supporting small-business enterprises

VIII.

Students will be able to understand the scope and importance of project


identification and preparation of project

Description of tables:
Course learning outcomes are nothing but course outcomes or COs for the main subject
given by points I to VII in this document.
Table 1: Course outcomes are entered in this table as I to VIII points.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Program Outcomes
Course No. and Title

Type

Course
Outcomes

II

III

10AL51Management and
Entrepreneurship

IV
LEC
V

VI

VII

VIII

Table 2: Mapping of course outcomes (I to VIII) to program outcomes (a to l)

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Course Plan
Semester: V

Year: 2013-14

Course Title: MANAGEMENT & ENTREPRENEURSHIP

Course Code: 10AL51

Total Contact Hours: 52 hrs

Duration of SEE: 3 hrs

SEE Marks: 100

IA Marks:25

Lesson Plan Author:

Date:

Checked By:

Date:

Prerequisites

General knowledge on the current events, society, organizations


Understanding of the basic concepts of management and entrepreneurship
Course Learning Objectives
Undersatnd the basic concepts of management like planning, organizing, directing,
staffing and controlling
Know the importance of a manager, roles, levels and functions of manager.
Identify the differences between entrepreneurs, intrapreneurs and managers.
Get an idea of Institutions that support budding entrepreneurs, set up of small scale
industries.
Scope of project identification and report preparation
Course Learning Outcomes-CLO

At the end of the course student will be able to:


To identify the basic principles of management and important roles of a manager
To understand the importance of planning and decision making
To identify the basic principles of organizing, and to understand the process of selection
and recruitment to help staffing
To understand the importance of directing and controlling in an organization
To introduce the concepts, culture, type, traits, motivation, importance, and growth of
entrepreneur and entrepreneurship
To understand the role, importance and process of setting up of small-scale industry
(SSI) , and explore the possibility of growth
To identify the central level and state level institutions / agencies in India, and other
organization supporting small-business enterprises
To understand the scope and importance of project identification and preparation of
project

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Course Content
Course Code: 10AL51
Course Title: MANAGEMENT & ENTREPRENEURSHIP
Teaching Hours: 52

IA: 25
SEE: 100

Unit-1:MANAGEMENT
Introduction - Meaning - nature and characteristics of Management, Scope and
functional areas of Management - Management as a Science, Art or Profession
7 hours
Management & Administration - Roles of Management, Levels of Management,
Development of Management Thought-Early Management Approaches-Modern
Management Approaches.
Unit2:PLANNING
Nature, importance and purpose of planning process Objectives - Types of plans
6 hours
(Meaning only) - Decision making Importance of planning - Steps in planning &
planning premises - Hierarchy of plans.
Unit-3:ORGANISING AND STAFFING
Nature and purpose of organization - Principles of organization - Types of
organization Departmentation - Committees Centralisation Vs Decentralisation 7 hours
of authority and responsibility - Span of control - MBO and MBE (Meaning only)
Nature and importance of Staffing - Process of Selection & Recruitment (in brief).
Unit-4:DIRECTING & CONTROLLING
Meaning and nature of directing - Leadership styles, Motivation Theories,
Communication - Meaning and importance Coordination, meaning and 6 hours
importance and Techniques of Co-ordination - Meaning and steps in controlling Essentials of a sound control system - Methods of establishing control.
Unit 5:ENTREPRENEUR
Meaning of Entrepreneur; Evolution of the Concept, Functions of an Entrepreneur,
Types of Entrepreneur, Intrapreneur an emerging Class - Concept of
6 hours
Entrepreneurship - Evolution of Entrepreneurship, Development of
Entrepreneurship; Stages in entrepreneurial process; Role of entrepreneurs in
Economic Development; Entrepreneurship in India; Entrepreneurship Its Barriers.
Unit 6: SMALL SCALE INDUSTRY:
Definition; Characteristics; Need and rationale: Objectives; Scope; role of SSI in
Economic Development. Advantages of SSI Steps to start an SSI - Government
policy towards SSI; Different Policies of S.S.I.; Government Support for S.S.I.
7 hours
during 5 year plans, Impact of Liberalization, Privatization, Globalization on S.S.I.,
Effect of WTO/GATT Supporting Agencies of Government for S.S.I Meaning;
Nature of Support; Objectives; Functions; Types of Help; Ancillary Industry and
Tiny Industry (Definition only).
Unit 7: INSTITUTIONAL SUPPORT:
Different Schemes; TECKSOK; KIADB; KSSIDC; KSIMC; DIC Single Window
6 hours
Agency: SISI; NSIC; SIDBI; KSFC.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit 8: PREPARATION OF PROJECT:


Meaning of Project; Project Identification; Project Selection; Project Report; Need
and Significance of Report; Contents; formulation; Guidelines by Planning
Commission for Project report; Network Analysis; Errors of Project Report; Project 7 hours
Appraisal. Identification of Business Opportunities - Market Feasibility Study;
Technical Feasibility Study; Financial Feasibility Study & Social Feasibility Study.
.

TEXT BOOKS:
1. Principles of Management - P. C. Tripathi, P. N. Reddy; Tata McGraw Hill, 4th Edition,
2010.
2. Dynamics of Entrepreneurial Development & Management Vasant Desai Himalaya
Publishing House.
3. Entrepreneurship Development - Small Business Enterprises Poornima M Charantimath
-Pearson Education 2006.

REFERENCE BOOKS:
1. Management Fundamentals - Concepts, Application, Skill Development Robert Lusier
Thomson.
2. Entrepreneurship Development - S S Khanka - S Chand & Co.
3. Management - Stephen Robbins - Pearson Education /PHI -17th Edition, 2003.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Evaluation Scheme
IA Scheme
Assessment

Marks

TEST 1

25

TEST 2

25

TEST 3

25

Final IA

Average of Best Two

Course Unitization for Minor Exams and Semester End Examination


Units

No of questions

Teaching
Hours

Test I

Test II

Test III

No. of
Questions in
SEE

MANAGEMENT

07

0.75

--

PLANNING

07

1.75

--

ORGANISING
STAFFING:

&

06

1.0

DIRECTING
CONTROLLING

&

07

--

1.0

ENTREPRENEUR

06

--

1.0

SMALL SCALE
INDUSTRY

07

--

--

INSTITUTIONAL
SUPPORT

06

--

--

PREPARATION
PROJECT

OF

07

1
Answer any
two questions

Answer any
two questions

Answer any
two questions

1
Answer any
five full
questions

Note

Each Question carries 20 marks and may consist of sub-questions.

Mixing of sub-questions from different chapters within a unit is allowed in Test I, II, III
and SEE.
Answer 5 full questions of 20 marks each (two full questions from Part A and three full
questions from Part B or Vice Versa) out of 8 in SEE

Date:

Head of Department

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Chapter wise Plan


Unit-1
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 1. MANAGEMENT

Planned Hours: 7 hrs

Learning Objectives:
1. Understand the nature and characteristics of management
2. Understand the basic principles of management
3. Identify the roles and levels of management
Learning Outcomes:
At the end of this chapter student should be able to:
1. Introduction - Meaning - nature and characteristics of Management
2. Scope and functional areas of Management
3. Management as a Science, Art or Profession Management & Administration
4. Roles of Management, Levels of Management
5. Development of Management Thought
6. Early Management Approaches
7. Modern Management Approaches
Review Questions:
1. Management is the art of getting things done through other people. Discus and
explain the meaning and concept of management.
2. What are the characteristics of management? Discuss its nature as an art and a
science.
3. Is management an Art or Science?
4. Discuss management as a profession. To what extent has management been
professionalised in India.
5. Are management and administration different? How will you resolve their
terminological conflicts?
6. Discuss the role and importance of management
7. Briefly describe different levels of management.
8. Explain and discuss the functions of management.
9. Explain the growth of modern management thought.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-2
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 2. PLANNING

Planned Hours: 6 hrs

Learning Objectives:
1. Understand the nature and importance of planning
2. Identify the objectives of planning
3. Understand the importance of decision making in planning
4. Identify the planning premises
Learning Outcomes:
At the end of this chapter student should be able to:
1. Nature, importance and purpose of planning process
2. Objectives - Types of plans(Meaning only)
3. Decision making
4. Importance of planning
5. Steps in planning & planning premises
6. Hierarchy of plans.

Review Questions:
1. Discuss the nature and scope of planning in business management.
2. Management planning involves the development of forecasts objectives, policies,
programmes, procedures, schedules and budgets, Discuss this to show the
significance of planning management.
3. Significance of Planning
4. What are the major limitations of planning? What actions can be taken to make
planning effective?
5. Classify plans and explain each classification.
6. State the nature of planning premises and give their classification.
7. What is policy? What characteristics do policies have?
8. What do you understand by decision and decision making? What are its basic
elements.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-3
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 3. ORGANISING AND STAFFINGS

Planned Hours: 6 hrs

Learning Objectives:
1. Identify the principles of organizing
2. Understand the concept of departmentalization
3. Understand the span of management
4. Identify the importance of staffing
5. Understand the process of selection and recruitment
Learning Outcomes:
At the end of this chapter student should be able to:
1. Nature and purpose of organization Principles of organization
2. Types of organization
3. Departmentation Committees
4. Centralization Vs Decentralization of authority and responsibility
5. Span of control - MBO and MBE (Meaning only)
6. Nature and importance of Staffing - Process
Review Questions:
1. What do you understand by Management by objectives (MBO)?
2. What are the various steps involved in the process of M.B.O.?
3. What do you understand by 1.line organisation, 2. Functional organisation,
4. Line and staff organization. Discuss their respective merits and demerits.
5. Line organization presupposes the direct authority exercised by a superior
over his subordinates ,its flow is always downwards.
6. State and explain the common causes of conflict between line and staff
management in an organization.
7. What do you mean by Departmentation? Explain with its types.
8. What do you mean by MBE?
9. Explain Nature and importance of Staffing?
10. Explain Process of Selection & Recruitment?

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-4
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 4.DIRECTING AND CONTROLLING

Planned Hours: 7 hrs

Learning Objectives:
1. Understand the nature of direction
2. Identify the meaning and importance of co-ordination
3. Identify the steps involved in controlling
Learning Outcomes:
At the end of this chapter student should be able to:
1. Meaning and nature of directing Leadership styles,
2. Motivation Theories
3. Communication - Meaning and importance
4. Coordination, meaning and importance and Techniques of Co ordination
5. Meaning and steps in controlling
6. Essentials of a sound control system
7. Methods of establishing control
Review Questions:
1. Discuss the nature and scope of Directing.
2. Motivation is the core of management. Explain the importance of motivation in the
light of this statement.
3. What do you mean by the motivation? Explain its Nature, Features and
Characteristics.
4. Write down the various techniques to motivate diverse workforce.
5. Write down the various theories of motivation.
6. Leadership is a driving force which gets things done by others. Examine and
comment.
7. Good leadership is an integral part of effective direction. Discuss, bringing out
clearly the qualities of an effective leader.
8. Explain the various styles of leadership.
9. What is communication? Discuss its characteristics.
10. What are the objectives of communication?
11. Write down the various qualities of good communication system.
12. What do you understand by the process of communication?
13. Explain the various forms of communication.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-5
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Planned Hours: 6 hrs

Chapter Number and Title: 5. ENTREPRENEUR

Learning Objectives:
1. Understand the concept and evolution of entrepreneurship
2. Identify the functional characteristics of successful entrepreneur
3. Identify the various types of entrepreneurs
4. Understand the difference between a manager and entrepreneur
5. Identify the barriers of entrepreneur
Learning Outcomes:
At the end of this chapter student should be able to:
1. Meaning of Entrepreneur; Evolution of the Concept
2. Functions of an Entrepreneur, Types of Entrepreneur
3. Intrapreneur an emerging Class. Concept of Entrepreneurship
4. Evolution of Entrepreneurship, Development of Entrepreneurship
5. Stages in entrepreneurial process; Role of entrepreneurs in Economic Development
6. Entrepreneurship in India; Entrepreneurship its Barriers.
Review Questions:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Define Entrepreneur?
Explain Evolution of the Concept?
What are the Functions of an Entrepreneur?
Explain different Types of Entrepreneur?
Comment on Intrapreneur an emerging Class.
Explain the Concept of Entrepreneurship?
Explain Evolution of Entrepreneurship & Development of Entrepreneurship?
Explain Stages in entrepreneurial process?
Define Role of entrepreneurs in Economic Development; Entrepreneurship in India;
10. Explain Entrepreneurship its Barriers.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-6
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 6. SMALL SCALE INDUSTRY

Planned Hours: 6 hrs

Learning Objectives:
1. Understand the concept of small scale industry
2. Understand the roles and importance of small scale industry
3. Identify the impact of globalization and WTO/GATT on small scale industry
4. Understand the nature of support, objectives and functions of supporting agencies of
government for SSI
Learning Outcomes:
At the end of this chapter student should be able to:
1. Definition; Characteristics; Need and rationale
2. Objectives; Scope; role of SSI in Economic Development.
3. Advantages of SSI Steps to start an SSI - Government policy towards SSI;
4. Different Policies of S.S.I.; Government Support for S.S.I. during 5 year plans
5. Impact of Liberalization, Privatization, Globalization on S.S.I.
6. Effect of WTO/GATT Supporting Agencies of Government for S.S.I Meaning;
7. Nature of Support; Objectives; Functions; Types of Help; Ancillary Industry and
Tiny Industry (Definition only).
Review Questions:
1. Define & what are the Characteristics & Need of SSI?
2. What are the Objectives & Scope of SSI in Economic Development.
3. Mention the Advantages of SSI?
4. What are the Steps to start an SSI?
5. What are the Government policy towards SSI & also explain the Different Policies of
S.S.I.?
6. Government Support for S.S.I. during 5 year plans?
7. Explain :
8. Impact of Liberalization,
9. Privatization,
10. Globalization on S.S.I.,
11. Effect of WTO/GATT Supporting Agencies of Government for S.S.I

Unit-7
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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP


Chapter Number and Title: 7. INSTITUTIONAL SUPPORT

Planned Hours: 6 hrs

Learning Objectives:
1. Identify the central and state level institutions/agencies supporting small business
enterprise
2. Identify other agencies supporting small business enterprise
Learning Outcomes:
At the end of this chapter student should be able to:
1. Different Schemes; TECKSOK;
2. KIADB; KSSIDC;
3. KSIMC;
4. DIC Single Window Agency
5. SISI; NSIC;
6. SIDBI; KSFC.

Review Questions:
1. Discuss the support provided by NSIC to small scale industries.
2. Explain various activities of SIDO.
3. Explain the functions of SISI. Enumerate various types of assistances rendered by it.
4. Discuss the important functions of SSIDC.
5. Explain in brief the main function of DIC.
6. Discuss the various activities of TECSOK.
7. Explain the focused consultancy areas of TECSOK.
8. Explain the procedure for getting industrial sheds/plots from KIADB.
9. Enumerate the projects for which KSFC gives preference.
10. List various loan schemes of KSFC.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

Unit-8
Course Code and Title: 10AL51 MANAGEMENT & ENTREPRENEURSHIP
Chapter Number and Title: 8. PREPARATION OF PROJECT

Planned Hours: 7 hrs

Learning Objectives:
1. Understand the importance of project identification
2. Identify the steps involved in project formulation
3. Understand the importance of network analysis
4. Identify the scope of project appraisal
Learning Outcomes:
At the end of this chapter student should be able to:
1. Meaning of Project; Project Identification;
2. Project Selection; Project Report; Need and Significance of Report;
3. Contents; formulation; Guidelines by Planning Commission for Project report;
4. Network Analysis; Errors of Project Report;
5. Project Appraisal. Identification of Business Opportunities
6. Market Feasibility Study; Technical Feasibility Study;
7. Financial Feasibility Study & Social Feasibility Study
Review Questions:
1. What do you mean by Project and Project Identification?
2. What are the steps in Project Selection?
3. What is Project Report & explain its Need?
4. Explain the Significance of Report?
5. What are the Contents of project report?
6. Explain the Guidelines by Planning Commission for Project report;?
7. What are the Errors of Project Report?
8. Define Project Appraisal?
9. Explain the following:
a. Market Feasibility Study.
b. Technical Feasibility Study.
c. Financial Feasibility Study.
d. Social Feasibility Study.

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

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Vidyavardhaka Sangha
Vidyavardhaka College of Engineering, Mysore
DEPARTMENT OF ELECTRONICS & COMMUNICATION ENGINEERING

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