Biscuit Market India

November 2013

SAMPLE

Executive Summary

Indian biscuit market was valued at around INR xx bn in 20-- and is estimated to reach INR xx bn
by 20--

Market

With xx% of the Indian biscuit market captured by the organized sector, big brands such as Parle,
Britannia and ITC Sunfeast mainly enjoy the larger chunk of the pie
Current market penetration levels for both rural and urban segments provides significant
opportunities for players to capitalize on

Challenges

Drivers
Drivers &
Challenges

Rise in Prices of Raw

Materials

Rise in Income and Consumption

Marketing Campaigns

Competitive Price Points

Growing Retail Market

Trends

Rise in Packaging Costs

Exhibitions and Events

Shift towards Premiumization
Growing Demand for Sugar-free Biscuits
Major Players
Player 1

Player 2

Player 3

Player 4

Player 5

Player 6

Competition

BISCUIT MARKET IN INDIA 2013.PPT

SAMPLE
Macro-Economic Indicators
Introduction
Market Overview

Consumer Insights
Import & Export
Drivers & Challenges
Government Rules & Policies
Trends

Competitive Landscape
Strategic Recommendations
Appendix
BISCUIT MARKET IN INDIA 2013.PPT

Value-for-money positioning helps to generate large sales

volumes for biscuits in India

SAMPLE

Indian Biscuit Market Overview (x/x)

Per Capita Biscuit Consumption (20--)
Biscuit is a price sensitive food product and has
comparatively lower margins in the PMCG sector

kg
b

With a market size of about INR xx bn in 20--, the Indian

biscuit market is the worlds biggest market for biscuits

c
b

Competitive pricing, high volumes and strong distribution

network, especially in rural areas, have resulted in rise in
biscuits sales in India

India

S.E. Asian &

European
countries

USA

Market Size & Growth

INR bn
e
d
c

+14.2%

e
d

b
a
0

2012

2013e

2014e

2015e

2016e

2017e

PMCG: Packaged Manufacturing Consumer Goods

BISCUIT MARKET IN INDIA 2013.PPT

SAMPLE

Region-wise Consumption
Indian Biscuit Market Overview (x/x)
Region-wise Biscuit Consumption (2012)

xxx
28%

24%

25%

23%

xxx

Biggest Consumers of Biscuits

Uttar Pradesh
Andhra Pradesh

Rural Urban Penetration

West Bengal

xxx

xxx

~ 75% - 85%

~ 50% - 65%

Maharashtra
Karnataka

BISCUIT MARKET IN INDIA 2013.PPT

Rise in packaging cost leads to rise in overall cost of

production thereby affecting the manufacturers

SAMPLE

Rise in Packaging Costs

Impact

Packaging has gained high importance due to shift in consumer preference from loosely sold
products to packaged products
Packaging of bakery products is closely interlinked with production, preservation, storage,
transportation and marketing
Packaging constitutes about xx % xx% of the entire cost of the pack

Crude oil constitutes an essential raw material in the manufacture of plastic packaging products
Biscuits require special kind of packaging to increase shelf life of the product and maintain its
crispiness but, rise in packaging cost leads to increased overall cost of production that becomes
a burden for the manufacturer
Monthly Crude Oil Prices
INR/barrel
7,000
6,500

6,000

Oct
2012

Nov
2012

Dec
2012

Jan
2013

Feb
2013

5,500
5,000
Apr
2012

May
2012

Jun
2012

Jul
2012

Aug
2012

Sep
2012

Mar
2013

Ministry of Consumer Affairs has also set the packaging standards for certain consumer products which had an
adverse impact on the packaging costs
BISCUIT MARKET IN INDIA 2013.PPT

SAMPLE

Porters Five Forces Analysis

Impact
xxx

Threat of New Entrants

xxx

Impact
xxx

Bargaining Power of Suppliers

xxx

Impact
xxx

Impact
xxx

Competitive Rivalry

Bargaining Power of Buyers

xxx

xxx

Impact
xxx

Threat of Substitutes
xxx

BISCUIT MARKET IN INDIA 2013.PPT

SAMPLE

Competitive Benchmarking (x/x)

Key Ratios of Top 3 Companies Operational Basis (FY 2011) (x/x)

Operating Margin

Net Margin

40

31.28

30

22.90

20
10

4.78

3.61

2.82

1.78

0
xxx

xxx

xxx

xxx

BISCUIT MARKET IN INDIA 2013.PPT

SAMPLE

Public: Foreign Company xxx. (x/x)

Company Information

Offices and Centres India

Corporate Address
Tel No.

Fax No.
Website
Ticker Symbol
Stock Exchange

Products and Services

Category

Head Office

Bengaluru

Products/Services

Key People
Name

BISCUIT MARKET IN INDIA 2013.PPT

Designation

SAMPLE

Public: Foreign Company xxx. (x/x)

Financial Snapshot
INR bn
a

Total Income

a
b

Key Ratios

Net Profit / Loss

INR bn
a

b
d

c
d

0.0
2009

2010

2011

2012

Financial Summary

Particulars

y-o-y change
(2012-11)

2012

2011

2010

2009

1.00

4.78%

3.78%

3.07%

5.48%

0.73

3.61%

2.89%

2.70%

4.34%

0.80

4.83%

4.02%

2.85%

5.63%

7.57

48.51%

40.95%

36.21%

20.89%

13.48%

19.27%

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

24.03

42.52%

18.48%

-168.23

-82.92%

85.31% -839.99% 135.82%

2.53

10.83%

8.30%

6.82%

10.15%

-0.12

31.54%

31.66%

25.11%

35.26%

-1.00

95.16%

96.17%

96.89%

94.41%

-0.32

17.52%

17.84%

19.44%

18.62%

-0.19

0.76%

0.95%

0.42%

0.70%

-35.07%

0.80

1.24

0.98

1.22

-63.90%

0.25

0.69

0.64

0.90

-11.58%

3.48

3.93

4.31

1.06

-10.39%

0.59

0.66

0.70

0.28

57.39%

6.35

4.04

7.33

8.00

-20.22%

8.64

10.82

9.19

7.96

4.53%

2.97

2.84

2.49

2.29

Cost Ratios

xxx

Operating costs (% of Sales)

Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Key Financial Performance Indicators

Indicators
Market Capitalization (INR bn)
Total Enterprise Value (INR bn)
EPS (INR)
PE Ratio (Absolute)

Value (30/05/2013)

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover

-0.01%

5.58

5.58

5.98

5.60

-177.85%

-22.70

29.16

-307.31

30.68

-5.12%

13.28

14.00

13.25

4.72

Improved

CORONARY STENTS MARKET IN INDIA 2011.PPT

Decline

10

SAMPLE

Public: Foreign Company xxx. (x/x)

Key Business Segments

Key Geographic Segments

xxx

60,000

xxx
100%

100%

60,000
40,000

40,000
xxx

20,000

20,000

xxx

2012

2012

Business Highlights
Description

News

BISCUIT MARKET IN INDIA 2013.PPT

11

SAMPLE

Public: Foreign Company xxx. SWOT Analysis (x/x)

xxx

xxx

BISCUIT MARKET IN INDIA 2013.PPT

12

SAMPLE

Private: Domestic Company xxx. (x/x)

Company Information

Offices and Centres India

Corporate Address

Tel No.
Fax No.
Kolkata

Website
Year of Incorporation

Head Office

Products and Services

Category

Products/Services

Key People
Name

BISCUIT MARKET IN INDIA 2013.PPT

Designation

13

SAMPLE

Private: Domestic Company xxx. (x/x)

Shareholders of the Company

Ownership Structure
xxx

Name

xxx

xxx

No. of Shares held

100.0%

100.0%

43.8%

100.0%

52.2%

63.0%

42.4%
37.9%
37.0%

2009

BISCUIT MARKET IN INDIA 2013.PPT

13.8%

9.9%

2010

2011

14

SAMPLE

Private: Domestic Company xxx. (x/x)

Financial Snapshot
Total Income

Key Ratios

Net Profit/Loss

Particulars

y-o-y change
(2011-10)

2011

2010

2009

2008

-14.54

5.21%

19.76% 28.63%

29.31%

0.16

2.92%

2.77%

2.96%

3.24%

0.58

5.11%

4.54%

4.79%

5.15%

-6.14

11.33%

17.47% 34.95%

41.16%

Profitability Ratios
INR bn

INR bn
d

a
b
c

a
1.15

b
1.54

c
1.89

b
2.41

c
d
0.00

2008

2009

Financial Summary
xxx

2010

2011

Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

-68.16

11.48%

79.64% 187.22% 180.85%

-207.08

47.63%

254.71% 454.46% 383.78%

-67.09

11.18%

78.28% 182.58% 175.25%

-124.39

21.69%

146.08% 397.69% 345.56%

14.67

94.78%

80.11% 71.30%

70.62%

1.40

11.44%

10.04%

0.00%

0.00%

-0.11

0.24%

0.35%

0.45%

0.37%

79.77%

3.47

1.93

2.37

2.56

1489.86%

3.08

0.19

0.55

0.25

34.17%

0.76

0.57

0.81

1.06

19.43%

0.43

0.36

0.45

0.51

-61.97%

21.62

56.84

63.95

78.52

-43.43%

4.16

7.35

13.86

11.76

-45.55%

2.14

3.94

6.36

5.96

5.33%

6.49

6.16

9.16

7.96

-28.75%

9.13

12.81

15.84

13.06

-38.28%

3.87

6.27

11.79

12.65

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover

Improved

BISCUIT MARKET IN INDIA 2013.PPT

Decline

15

SAMPLE

Private: Domestic Company xxx. (x/x)

Business Highlights
Description

News

BISCUIT MARKET IN INDIA 2013.PPT

16

SAMPLE

Private: Domestic Company xxx. SWOT Analysis (x/x)

BISCUIT MARKET IN INDIA 2013.PPT

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