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Service Design Portfolio Guidelines

To apply for MA Service Design go to https://applications.rca.ac.uk


We strongly advise you to read the information provided on the RCA website
before registering and filling in your online application form. Once you have
submitted the form and paid the fee, you may submit your portfolio. Once you
have registered, you can update your portfolio as many times as you wish until
you submit it.
PLEASE MAKE CAREFUL NOTE OF THE DEADLINES FOR MA SERVICE DESIGN
16 January 2015: Closing date for receipt of applications.
23 January 2015: Closing date for receipt of portfolios (submitted online*).
13 February 2015: Invitations issued to candidates selected for interview.
13 March 2015: Interviews completed.
1 April 2015: Results letters sent.
As part of the application process you are expected to provide a portfolio of
work. Service Design applicants should submit their portfolio using the online
system initially - if invited for interview, applicants are then invited to bring in a
physical portfolio. Please take note of the general and specific guidelines for
portfolios below:
The entrance examination to the Royal College of Art is in two parts; Part 1
consists of a portfolio submission followed by an interview (if invited) in Part 2.
Part 1
** WE DO NOT ACCEPT PHSYCIAL WORK AT THIS STAGE: PLEASE SUBMIT YOUR
PORTFOLIO ONLINE ONLY**
Portfolios will only be accepted online using the RCA Online Application Form
and Online Portfolio Submission process.

Please ensure that:


your online portfolio submission can be viewed in any standard browser
you have reviewed and checked that your submission works in the way
you intend it to be seen in a web browser (preferably Firefox) on a different
computer (ie, not the computer you made the submission on, to check
that your files have uploaded correctly to our server).
you pace your work so the examiners will be able to judge your submission
in the way you wish to present yourself they will look at your work for a
maximum of 15 minutes only.
Portfolio Recommendations
The portfolio should show:
excellence in your current expertise, study area or professional activity
evidence of your interest or ability in service design and associated fields
samples of your creative abilities or relevant personal interests.
This could include: projects and exercises from previous degree courses;
where relevant, examples of professional work; personal sketchbooks; self
generated projects; evidence of an ability to make in 3D, as well as examples
of creative work in any other areas.
A portfolio is a visual representation of your skills, experience, interest, and
potential. Remember to:
include great achievements in your current and past roles
show examples of work/projects that demonstrate your knowledge and
interest in the world of Service Design
communicate something special about you
clearly describe the exact role you played in a group project if relevant
keep to a neat, simple layout clear communication is key to success
Put a CV in the portfolio - we have the application form but its always
useful to see more information
Make it stand out - we have a lot of portfolios to view, make yours special,
break the rules
**If you have no design experience, show us where you have promise or have
made the effort to try we are looking for potential**

Portfolio Requirements
You are asked to provide a personal statement of a maximum of 500 words.
You may upload up to 20 individual projects or items to your portfolio. These
may be single images, a design consisting of more than one image (such as
publication), a presentation, or a moving image or audio clip. You may add a
gallery of six further images to support each of your projects. You should
provide a description of a maximum of 100 words for each project image and
a caption of up to 50 words for each of the gallery images.
Moving image or sound work must be limited to a maximum of five minutes
(full length work will be viewed if you are invited for an interview in Part 2).
You may include links to websites, such as your personal site, but it must
support your main submission. If there are websites you have professionally
designed for clients, you must explain your role in the design and
implementation processes.
Images should be in an acceptable format (see formats below) to the
following recommended dimensions:
width: minimum width 400 pixels, recommended 1024 pixels (larger images
will be resized)
height: minimum height 400 pixels recommended 768 pixels
resolution: must be 72 dpi (dots per inch) re-size all images appropriately
maximum file size: 2mb for each image and 80mb for a movie file
file formats: JPEG, PNG, MP4, MOV, M4V website URL (please note PDF files
are not suitable).
For each piece of work you must indicate:
Title
Medium (where relevant)
Date made
Size (cms) length (mins).

Part 2: Interview
If you are invited for an interview you will be required to bring with you your
physical portfolio of work submitted online and work in progress.
A note about filling in the application form:
References: Good references are really valuable and powerful.
Write a good personal statement, WHY DO YOU WANT TO BE HERE?
Dont expect feedback on portfolios, unfortunately we dont give it there
are just too many applicants.
You can find further information about the application process via the RCA
website:
http://www.rca.ac.uk/studying-at-the-rca/apply/application-process/maapplication-process/
The Service Design MA Programme is based at the following address:
Dana Centre
165 Queens Gate
London SW7 5HD
Tel: +44(0)20 78381234
RCA/Service Design December 2014

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