Beruflich Dokumente
Kultur Dokumente
(MBA) Programme
Contents
1. What is a Project Synopsis?
1.1. Title of the project
1.2. Introduction
1.3. Objectives
1.4. Problem statement
1.5. Research methodology
1.6. References
1.7. Expected contribution from the study
1.8. Limitations, scope for future research
2. Dos & Donts for preparing project synopsis
3. Some reasons for rejection of project synopsis
4. Sample project topics for MBA
5. EduNxt access procedure (for project synopsis submission)
The primary function of a title is to provide a clear heading for the project. Title of synopsis
should focus on the research area and the place or the company name. A good title for a
research is typically around 10 to 12 words long.
In order to decide on the title, you should first choose a topic. To choose the project topic:
A.
Write down the specialisation you have chosen in your MBA programme. For example,
Operations Management.
B.
Next, list some of your favourite topics under this specialisation. You can choose any
topic under the eight subject/courses under this specialisation. For example, let us say
you have listed
i.
Inventory Management
ii.
Quality management
iii.
Supply chain management
Among the above, chose one topic that you think you can conduct research on. Let us
say you finalise Inventory management.
C.
D.
Now the topic inventory management is broad in scope because it leaves certain
questions unanswered like what exactly will you research in this topic and where you
will conduct/undertake the research? For example, are you interested in finding whether
a certain manufacturing organisation has an efficient inventory management system in
place?
Next, read a few research papers or projects (Literature Review) to find the kind of
research that has been conducted in your area of interest and note down the gaps in the
research conducted or future research suggested in this area.
For example, you may read on Inventory Management techniques followed by e-tailing
companies in other parts of the world and find that such a study has not been
conducted in India. So you may decide to conduct a study on Inventory Management
techniques followed by e-tailing companies in India.
Other topics that you may shortlist could be Inventory Control System at Toyota Ltd.,
Sriperumbudur, or Effective inventory control techniques for manufacturing
automobiles. These project topics tell us exactly what type of project you wish to
undertake. Please ensure that the topic you have chosen has not already been worked
on. You will be able to know this through Literature Review.
E.
Finalise the project topic by finding which of the projects is the most doable. Ask
yourself these questions: Can you complete the project within the time stipulated by us?
Where will you conduct the research? What sort of data will you need for the project?
Can you find the data to complete the project? Do you have the necessary tools for
analysing the data?
For example, you might feel that topic Effective inventory control techniques for
manufacturing automobiles is the most doable as you have some contacts in some
automobile manufacturing companies. You may feel that you can gather the
information on the inventory practices the companies follow. You may think of collecting
data on the inventory controls that the manufacturers of automobiles use-how they
categorise it, how much do they spend on storing them, etc. To analyse the data, you
may use software tools like excel or SPSS.
Once all of these questions are answered, you may finalize on a project title.
Rural marketing
Tip 2: Dont choose an interrogative title: The title should not be in a question form. It
should be a simple statement.
Example of incorrect title:
What is the cash flow analysis of XYZ Company with respect to ABC
Company?
Comparative study of cash flow analysis between XYZ Company and ABC
Company
Tip 3: Dont use negative in titles: The title should not contain a negative statement
about any product, brand, company or entity.
Examples of incorrect title:
1.2.
A.
Objectives
The next step is to list down objectives. Your SLM MB0050, Research Methodology
mentions that, the problem statement has to be broken down into tasks or objectives that
need to be met in order to answer the research question objectives. Also it mentions This
section makes active use of verbs such as to find out, to determine, to establish, and to
measure so as to spell out the objectives of the study. In certain cases, the main objectives
of the study might need to be broken down into sub-objectives which clearly state the tasks
to be accomplished. (Refer page 31, unit 2, section 2.4 Problem Identification, MB0050
Research Methodology, You may list the hypotheses of the study if they are part of your
study (refer unit 2, section 2.6 Formulating the Research Hypotheses of MB0050 SLM).
To identify
To establish
To describe
To determine
To estimate
To develop
To compare
To analyse
To collect
Lets say the project title is, A study on the influence of social media marketing on
perception of consumers.
Example of incorrect objectives:
To identify examples of brands that have effectively used social media to attract
consumer perceptions
To study the social media usage pattern among various age groups
To measure the effect of social media on the consumer perceptions and attitudes
towards brand
1.4.
Problem Statement:
Lets say the project title is, A study on the influence of social media marketing on
perception of consumers
Example of incorrect problem statement:
To find out the various factors that influence the consumers to use the social media
for various purchases and also to elucidate the role of social media applications as a
marketing communications tool in todays corporate world,
social media is an
internetfacilitated and consumer driven movement of networks, content and knowledge.
Example of correct problem statement:
Does social media marketing influence the attitude and buying behaviour of
consumers?
1.5.
Research methodology:
B.
Consider all the objectives of the study and decide on research design you will useexploratory or descriptive. Write which research design you will use. For more details
refer unit 3 of your MB0050, Research methodology SLM.
Next, decide what type of data you will need to realise every objective of your study.
i.
Mention if you will collect primary and/or secondary data, and if it is
qualitative or quantitative in nature.
ii.
Mention how you will collect the data (the sources of data). For example,
primary data for a study may be collected through observations and
iii.
questionnaire. If you are using secondary data, mention if the sources are
external or internal and their type. Ex: Industry reports or annual report of the
company.
In case of primary data, mention who the respondents are, for your study. For
example, mention whether you will be surveying managerial level employees
or shop floor employees. Mention the sampling technique and sample size.
(Refer unit 7 Sampling for more details).
For more details on primary and secondary data, refer unit 4 of your MB0050, Research
Methodology SLM (Book id: B1700). To design a questionnaire, refer unit 5 and 6 of
your MB0050, Research methodology SLM.
C.
Next, decide how you will analyse the data to come up with findings of your study which
are aligned to the stated objectives. Mention if you will use descriptive statistics or gap
analysis, why analysis, cause and effect analysis, ratio analysis, common size
statements, factor analysis, etc. Mention the sampling size if applicable.
To write the research methodology you should be familiar with the following terms
A.
B.
Sampling Frame: Sampling frame comprises all the elements of a population with
proper identification that is available to us for selection at any stage of sampling (For
more details, refer unit 7 of MB0050, Research Methodology SLM, Book id B1700). For
example, in the above case, sampling frame will be all the employees having
professional qualification in XYZ Company.
C.
Sampling Unit: Every single unit or object inside the sampling frame is regarded as
sampling unit. For example, each employee of sampling frame will be a sampling unit.
D.
ii.
The variability of the population: The higher the variability measured by the
population standard deviation, the larger the size of the sample. If the
standard deviation of the population is unknown, a researcher may use the
estimates of the standard deviation from previous studies. Alternatively, the
estimates of the population standard deviation can be computed from the
sample data.
The confidence attached to the estimate: It is a matter of judgement, as to
how much confidence you want to attach to your estimate. Assuming a
iii.
normal distribution, the higher the confidence the researcher wants for the
estimate, larger will be the sample size. This is because the value of the
standard normal ordinate Z will vary accordingly. For a 90 per cent
confidence, the value of Z would be 1.645 and for a 95 per cent confidence,
the corresponding Z value would be 1.96 and so on.
The allowable error or margin of error: How accurate do we want our
estimate to be is again a matter of judgement of the researcher. It will of
course depend upon the objectives of the study and the consequence
resulting from the higher inaccuracy. If you seek greater precision, the
resulting sample size would be large.
Refer unit 7, section 7.4 of the Research Methodology (MB0050) SLM, Book id
B1700 for more details.
E.
F.
Inclusion and Exclusion criteria: Inclusion criteria states the variables which will be
covered during the study. Exclusion criteria states the variables which would not be
covered in the study. For example, in a study of market characteristics of a popular
brand, the inclusion variables can be the characteristics of brand, competitors study
and consumer preferences. The exclusion variable would be industry scenario, dealers
preferences etc.
Inclusion and exclusion criteria are applicable to sampling technique as well. An
example of exclusion criterion is: Smokers would be excluded from the study. An
example for inclusion criterion is: Only alcoholics whove been in the habit for two years
will be included in the study.
G. Data Collection method: There can be two methods which can be used for data
collection viz., primary data collection method and secondary data collection method.
For example, in the above case, primary data collection techniques like survey
methodology or observational technique can be used for collecting information from the
employees.
For more details refer unit 4 of MB0050, Research methodology SLM (Book id: B1700).
H.
Method adopted for analysis: Here the statistical techniques which are expected to be
used in the research project are specified. For example, chi-square test, t-test, z-test.
For more details, refer units 9-12 of MB0050, Research methodology SLM (Book id:
B1700).
I.
Time period: Mention the time frame that the work covers.
1.6.
1.7.
1.8.
Dos
In the questionnaire used to gather primary data for your research, each question of
the questionnaire should be linked with one or more objectives. Every objective
should have at least one question linked to it.
Use SMART (Specific, Measurable, Achievable, Realistic, Timely) project objectives.
Select an appropriate topic and title related to your specialization.
Donts
2.2.
2.3.
Project Topics
PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT
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Strategies for increasing the occupancy rate of Taj West End Hotel,
Bangalore
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The impact of the recent global economic slump on the Indian capital
market
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A study on the efficiency of CSSD (or any other department of a multispecialty hospital)
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A study on medical representatives triumphs and trialsrecommendation to improve liaison of medical reps and doctors
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A.
B.
Study of Retail asset products such as loans, overdrafts in
branches
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Ratio analysis (comparative study) of SBI & ICICI bank (any two
banks)
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159.
(i) Read the Guidelines carefully before filling the online form.
(ii) Select the checkbox (I have read the instructions mentioned above) and click on
Confirm and Continue button.
Step 5: In the next screen you will have to enter the Guide details:
i.
If you are selecting the registered guide, then select Existing Guide and
then mention the Guide Registration Number and Mobile Phone Number
and Click on Validate Guide Number as shown below.
The guide details will appear on the screen. Click on Save button.
ii.
If you are selecting a new guide, then select New Guide and fill the Guide
Details and Click on Save.
Step 6: Once you click on Save, a message will be displayed as shown below:
Step 7: Next, Click on Print Button. A new screen which displays the synopsis will appear.
Step 8: Next:
i.
ii.
iii.
iv.
i.
ii.
iii.
Upload the Synopsis Form (which was printed, signed and scanned) by clicking the
first Browse button
Next, if the guide is new guide, upload the Scanned copy of Guide Qualification
and Experience Certificates by clicking the second Browse button as shown in
the above screenshot.
Next, Click on the Submit Button as shown below.
Step 11: Once the submit button is clicked, you will get a message stating that the synopsis
is successfully submitted for approval.
Step 12:
i.
ii.
Once submitted, Project steering Committee will review your Synopsis submission
and Guide Registration. You will get the status update in your mail box and EduNxt
login.
If your synopsis is accepted by Project steering committee, you will get the approved
mail and you can start your project work.
Step 13: If your synopsis is rejected by project steering committee, you will be requested to
resubmit your synopsis again. Then click on resubmit project synopsis to re-submit the
modified synopsis.