NATIONAL COLLEGE

BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET
NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE
UNIT CODE
ASSIGNMENT TITLE
ASSIGNMENT NO
NAME OF ASSESSOR
ISSUE DATE
SUBMISSION DEADLINE

Unit 1: Business Environment

Nestle UK and its Environment
1 of 2

I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarized from any source. I have referenced the sources from which
information is obtained by me for this assignment.

________________________________
_________________________
Signature

Date

---------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE

Assignment Received By:

Date:
1

Unit Learning Outcomes

Outcome

Evidence for
the
criteria

Assessors
decision

Feedback

First
attem
pt

Understand
the
organisatio
nal
purposes of
businesses
LO1

Understand
the nature
of the
national
environmen
t in which
businesses
operate
LO2

Identify the
purposes of
different
types of
organisation

1.1

Describe the
extent to
which an
organisation
meets the
objectives of
different
stakeholders

1.2

Explain the
responsibilitie
s of an
organisation
and strategies
employed to
meet them

1.3

Explain how
economic
systems
attempt to
allocate
resources
effectively.

Rework

2.1

Assess the
impact of
fiscal and
monetary
policy on
business
organisations
and their
activities.

2.2

Evaluate the
impact of
competition
policy and
other
regulatory
mechanisms
on the
activities of a
selected
organisation

2.3

Merit grades awarded

Internal
Verificatio
n

M1

M2

M3

Outcome

Evidence for
the
criteria

First
attem
pt

Distinction grades awarded

D1

D2

Internal
Verificatio
n

Assessors
decision

Feedback

Rework

D3

Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Overall, youve

Areas for improvement:

ASSESSOR SIGNATURE

DATE

NAME:.............................................................................

(Oral feedback was also provided)

STUDENT SIGNATURE

DATE

NAME :....................................................................
FOR INTERNAL USE ONLY
VERIFIED
YES
NO
DATE

: ...............................................................

VERIFIED BY : .................................................................
NAME

: ...............................................................

SCENARIO NESTLE UK
Nestl UK has been a part of life in the UK since the 1860s. The company
has its roots in three big organisations; Nestl, the Anglo-Swiss Condensed
Milk Company and Rowntrees of York. The first two merged in 1905 and
then took over Rowntrees in 1988. In 1901 Nestl opened its first UK
factory and in 1905 merged with the Anglo-Swiss Condensed Milk
Company. Before long the Nestl name was appearing on infant formula,
chocolates and tinned milks up and down the country.
Since Nestl took over Rowntrees invested over 200 million into the York
site alone and it also invested 100 million in Tutbury factory. In fact,
between 2006 -2011 Nestl have invested 224 million in UK sites. Nestl
is a major UK employer, it employ 6,500 employees across 20 sites. Nestle
is one of the UK food industrys major exporters, exporting in excess of
260m worth of products each year to 50 countries around the world.
Over the past 141 years Nestl has grown from a small family-owned
business to become the worlds foremost Nutrition, Health and Wellness
Company.
Nestls long-term objective is to create sustainable value for its
shareholders. To do this, the company need to create value for the
societies where it operates. The diagram below shows how Nestls
actions at each stage of its value chain are driven by its business strategy,
but it also creates value for the societies.

Figure 1: Nestls framework for Creating Shared Value

Business Principles
Nestl has a strong corporate culture, which unites people from widely
different backgrounds in over 100 countries in a single corporate culture
built around basic human values and principles. The company rst
principle is that its investments must be good for the Company and for the
countries where it do business.
The Nestl culture and relationship to stakeholders is expressed in the:
Nestl Corporate Business Principles; Nestl Management and Leadership
Principles; Nestl Code of Business Conduct. Global policies on nutrition,
marketing, environment, occupational health and safety and human
resources support these principles.
Engaging with stakeholders
To understand the environment in which the Company operates, Nestl
experts throughout the Company engage with consumers, investors and
NGOs to inform the actions the company takes, the products it produce
and the information the company communicate. In the year 2011, the
company have also undertaken corporate engagement with opinion
formers.
Nestl commits to open dialogue with all stakeholders, including
consumers, customers, employees, investors and others. Nestle
communicate on an on-going basis using a wide variety of channels. For
example, through its 60/40+ product testing programme consumers can
inuence its product development, while it Nutritional Compass labelling

gives access to 96 consumer service teams around the world, and many
of its brands have dedicated websites.
Nestle Roadmap
In recent years the Nestl 4x4x4 Roadmap has helped to build both a
strong alignment within Company and a deep understanding of what it
want to achieve, strategically and financially, and how to go about it.
Our people are better able than ever today to pursue our ambition to be
the recognised and trusted leader in Nutrition, Health and Wellness. That
trust is reflected in the hundreds of millions of purchase decisions made
by consumers every day enabling them to enhance their lives and those
of their families by providing tastier and healthier food and beverage
choices for all stages of life, and at any time of the day.
True to our values and principles, and our commitment to environmental
sustainability and compliance along every step of our value chain, we also
seek to Create Shared Value in communities where we operate. We
believe that this is the only way to secure long-term value creation for our
shareholders. Our commitment is to provide Good Food, Good Life.
UK Economic Environment
The UK economy is the fifth largest in the world and the second largest in
Europe. London is the financial centre for the UK and the City of London is
the home of the London Stock Exchange (LSE), one of the largest stock
exchanges in the world. The UK has an open economy where international
trade plays a very important role. It has a gross domestic product (GDP) of
US$2,345 billion and is forecast to have the strongest business
environment of all major European economies for the period 2007 to
2011. With a population of 61.4 million, according to the National
Statistics Office, the UK has a strong workforce of approximately 28
million, to support the economy. Over the last 20 years there have been
massive changes in employment patterns allowing an increase in parttime work, self-employment and employment by small firms which
account for 46% of employees. The public sector is a significant part of
the economy.
For more information about the Company, please visit: http://www.nestle.co.uk;

Role
You are an assistant analyst working for a consultancy firm and you are
required to comment on the business environment of Nestle UK. Your
tasks are:

Tasks
You are also asked to write a report for the upcoming discussion on the
following matters:

Identify the purposes of different types of organisation

similar with and/or subsidiaries of Nestle UK
(1.1)

Describe the extent to which Nestle meets the objectives

of different stakeholders
(1.2)

Explain the responsibilities of Nestle and strategies

employed to meet them
(1.3)

Explain how economic

resources effectively
(2.1)

Assess the impact of the fiscal and monetary policy on

Nestle UK and their business activities
(2.2)

Evaluate the impact of competition policy and other

regulatory mechanisms on the activities of Nestle UK
(2.3)

systems

attempt

to

allocate

Grading
Pass

is achieved by meeting all the requirements defined in the

assessment criteria. (Refer page 2 of the assignment brief)

Merit

Identify and apply strategies to find appropriate solutions.

(M1)
Characteristics / Possible Evidence relevant theories and
techniques have been applied with various parties in the
industry, the organisation, and models.
Select and apply appropriate techniques.

(M2)

Characteristics / Possible Evidence a range of methods and

techniques have been applied indicating current trends,
economic environment and methods used.
Present and communicate appropriate findings
(M3)
Characteristics / Possible Evidence An appropriate structure
and approach have been used to prepare a report. Present
data using a range of methods e.g. tables, diagrammatical
and graphical forms.
Distinction
Use critical reflection to evaluate own work and justify
valid conclusions
(D1)
Characteristics / Possible Evidence Ability to show evaluation
has taken place using defined criteria such as development
towards corporate objectives and plans, roles and function of
agencies and appropriate use of advertising.
Take responsibility for managing and organising activities
(D2)
Characteristics / Possible Evidence Ability to show with
evidence the areas of substantial activities / projects or
investigations have been planned, managed and organised
with respect to competition and a clear explanation of
responsibilities and implementation of business and
organisational plans.
Demonstrate convergent, lateral and creative thinking
(D3)
Characteristics / Possible Evidence An innovative and
creative thought has been used to identify mission, objectives
and responsibilities of Nestle as well as investigate related
government and economic policies affects the company.

PRESENTATION
1. The assignment should have a cover page that includes the
assignment title, assignment number, course title, module title,
Lecturer/tutor name and students name. Attach all the pages of
assignment brief/cover sheet with your report and leave them blank
for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12
point Arial or Times New Roman script.
6. Your assignment should be word-processed and should not exceed
3,000 words in length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the
report.
NOTES TO STUDENTS FOR SUMMISSION

Check carefully the submission date and the instructions given with
the assignment. Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the

assignment by the due date.

Do not leave things such as printing to the last minute excuses of

this nature will not be accepted for failure to hand-in the work on
time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid
reasons such as illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade

being given.

Take great care that if you use other peoples work or ideas in your
assignment, you properly reference them in your text and any
bibliography.

NOTE: If you are caught plagiarizing, the College policies

and procedures will apply.
10