Retail Segment

Apparel and Accessories

Infinite Analytics Personalization Platform

integrated into our existing technology very
easily, making the deployment very smooth
and ready in time for our 3rd Anniversary
campaign
Prabhkiran Singh
Founder, Bewakoof

EXECUTIVE SUMMARY

Keeping the bizarre interest of the young astute Indian with his new
approach to life in mind, two young IITians thought it prudent to
think out of the box, beyond their academic teachings to set up a

The Challenge
Provide customers with a more

flagship brand termed Bewakoof. Launched on April 1, 2012 in sync

engaging, personalized shopping

with fool day syndrome by the two member duo of Prabhkiran

experience

Singh & Siddharth Munot - Bewakoof as a brand speaks out its

Implement test and deploy in

mind in form of creative designs on apparels as part of its foray into

production in a matter of 1 week in

online apparel retailing to begin with.

advance of the

3rd

anniversary

Increase in conversions & AOV

THE CHALLENGE
Solution
Integration with the Infinite Analytics

Wanting to showcase its breadth of merchandise while offering

Personalization Platform

users a personalized shopping experience, Prabhkiran recognized

Results

that Bewakoof required a solution that would deliver on the brand

Deployment in production in less

promise while avoiding costly, cumbersome integration processes

than a week with the support of one

that would take up IT resources. In his search for a partner,

dedicated engineer from both sides

Prabhkiran stipulated two requirements:

Access to real-time dashboard gives

precise and immediate numbers

Provide

online

customers

with

more

relevant

recommendations and higher engagement

Introduce this new personalized experience in time for the

3rd Anniversary campaign

We

THE SOLUTION
We started working with Infinite Analytics not only because they had
cutting edge technology, but also they shared our cutting edge
philosophy. Infinite Analytics uses a multi-dimensional approach to
personalization. One of the key benefits over other solutions is that the
implementation for Infinite Analytics customers has been anywhere
from 4 hours to two weeks because it doesnt rely solely on historical
data.

The Infinite Analytics Platform has been engineered

for simplicity. This makes it easily deployable across any
platform - online, offline or mobile.
Puru Botla - CTO, Infinite Analytics
Faced with a tight, one-week timeline to be ready for the 3rd
Anniversary, Infinite Analytics worked with the Bewakoof team to
rapidly implement IA Personalization Platform on www.bewakoof.com
The integration is a quick and simple process and was done with the
support of 2 dedicated engineers from both the sides:

Integration Document was shared with Bewakoof Tech team

IA Consumed Product Catalog Feed and began testing quality

of Bewakoof Recommendations on IA Internal test platform

IA Personalization platform was integrated on Bewakoofs

internal test and staging platform

Latency, Quality of Recommendations and reporting is tested

on the test and staging platforms

Recommendations & Personalization is implemented on

production
2

Infinite Analytics not

only delivered in one
week but has already

THE RESULTS
The

timely,

efficient

integration

with

the

Infinite

Analytics

Personalization Platform resulted in smooth implementation on test

and eventual deployment on production in less than a week.

started driving
conversions and customer
engagement.

Prabhkiran Singh
Founder, Bewakoof

MOVING FORWARD
Bewakoof and Infinite Analytics to work together on new and innovative
ways to delight their customers with a personalized shopping
experience. The partnership is growing stronger with enhancements
and new features to the implementation in the pipeline.