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A prospect means
a) any customer who walks into the
bank
b) an employee of the bank
c) a customer who is likely to be
interested in bank's product or
service
d) a depositor of the bank'
e) a borrower of the bank
2. A lead means
a) a prospect who is more likely to
avail of the Bank's product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these
3. Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new
methods
e) None of these
4. A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives
5. The Traditional Marketing style
involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these
6. Modern Method of Marketing
include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these
7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these
8. Which of the following sentences
is true?
a) Marketing is not required in a
Buyers' Market
b) Marketing is not required in a
Sellers's market
c) Marketing is not required due to
competition
d) Marketing is not required due to
liberalization
e) Marketing is not required due to
globalisation
9. For effective marketing the
salesmen should have which of these
qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and
product mix
d) knowledge of various languages
e) None of these
11. Market Research is needed for
a) checking the market area
b) checking the right product to be
sold
c) making proper marketing
decisions
d) deciding right time to sell
e) All of these
12. Which of the following statement
is true
a) Marketing makes the company to
go into loss due to higher expenses
b) Marketing is not required in profit
making companies
c) Marketing sharpens the minds of
the employees
d) Marketing is a time bound
seasonal function
e) Marketing is a waste of time
13. Marketing plan helps in
c) Distribution Channels
d) Consumer tastes
e) All of these
20. Which of the following product is
being sold under the brand name
ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
21. SWIFT - cars are being
manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
22. With you all the way is the slogan
of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
23. Which company used the slogan
"The complete Man"
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
24. Which brand uses the slogan
"Made for each other" for its
cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
a) Discretionary income
b) Deferred income
c) Inflationary income
d) Disposable income*
e) None of the above
27. New technology results in new
goods and services, and it also can:
a) Lower the quality of existing
products
b) Lower the available level of
customer service
c) Reduce prices through new
production and distribution methods*
d) Bring back products that were
considered obsolete
e) None of the above
28. Four competing philosophies
strongly influence the role of
marketing and marketing activities
within an organization. Which if the
following is NOT a marketing
management philosophy?
a) Customer orientation
b) Profitability orientation*
c) Marketing orientation
d) Competitor orientation
e) None of the above
29. _____ is the collection and
interpretation of information about
forces, events, and relationships that
may affect the organization.
a) Environmental scanning*
b) Stakeholder analysis
c) Market sampling
d) Opportunity analysis
e) None of the above
30. Marketing managers cannot
control ____, but they can at times
influence it.
a) Where advertising is placed
b) The sales force
c) The external environment*
d) How products are priced
e) All the above
31. The International Bank for
Reconstruction and Development
(IBRD) is better known as
(A) World Bank
(B) Asian Development Bank
(C) IMF
(D) It is known by its name
32. When was the Reserve Bank of
India established?
(A) 1935
(B) 1920
(C) 1928
(D) 1947
33. Which is the largest commercial
bank in India?
(A) Reserve Bank of India
(B) State Bank of India
(C) ICICI Bank
(D) Bank of India
34. The Bank of Calcutta, Bank of
Bombay and Bank of Madras were
merged in 1921 to form
(A) Reserve Bank of India
(B) Imperial Bank of India
(C) Bank of India
(D) Union Bank of India
35. Which sister organization of the
World Bank helps private activity in
developing countries by financing
projects with long-term capital in the
form of equity and loans?
(A) Asian Development Bank
(B) IMF
(C) International Developmental
Association
(D) International Finance Corporation
36. Which sister organization of the
World Bank provides long term loans
at zero interest to the poorest
developing countries?
(A) Asian Development Bank
(B) IMF
(C) International Developmental
Association
(D) International Finance Corporation
37. Who is known as the Father of
Economics?
(A) Adam Smith
(B) Chanakya
(C) Machiavelli
(D) None of these
65. What is
;NIKKEI?
(A) Share Price Index of Tokyo
Share Market
(B) Name of Japanese Central Bank
(C) Japanese name of Countrys
Planning Commission
(D) Foreign Exchange Market of
Japan
66. Which statement is correct for
Indian Planning Commission ?
(A) It is not defined in Indian
Constitution
(B) Members and vice-chairman of it
do not have fixed working duration
(C) Members do not require any
minimum education
(D) All of these
67. NABARD was established on the
recommendation of ;
(A) Public Account Committee
(B) Shivaraman Committee
(C) Narsimham Committee
(D) None of these
68. Sampurna Gramin Rojgar
Yojana has been launched from ;
(A) 1st April, 2001
(B) 25th Sept., 2001
(C) 30th Sept., 2001
(D) No scheme of such title has yet
launched
69. Which company is providing
mobile service with name
;Cell one
; to the consumers ?
(A) MTNL
(B) BSNL
(C) Reliance Infocom
(D) Bharti Tele
70. VAT is imposed ;
(A) Directly on consumer
(B) On final stage of production
(B) 1992
(C) 1988
(D) 1990
78. The working of SEBI includes
;
(A) To regulate the dealings of
share market
(B) To check the foul dealings in
share market
(C) To control the inside trading of
shares
(D) All of these
79. Which statement of the
following is true for IMF ?
(A) It is not an agency of UNO
(B) It can grant loan to any country
of the world
(C) It can grant loan to state Govt. of
a country
(D) It grants loan only to member
nations
80. Which of the following is public
sector organisation ?
(1) FCI Food Corporation of India
(2) FCI Fertilizer Corporation of India
(3) Cotton Corporation of India
(4) Jute Corporation of India
(A) Only 1 and 2
(B) Only 2, 3
(C) Only 3, 4
(D) All of these
81. Which day has been declared
as
;Balika Diwas ; (Girl Day) by
the Ministry of Woman and Children
Development ?
(A) April 5, every year
(B) July 9, every year
(C) October 9, every year
(D) December 9, every year
82. Rural women can avail the
benefit of Mahila Samriddhi Yojana if
they open their account in ;
(A) Rural Post Offices
(B) Commercial Banks
(C) Rural Development Bank
(D) Any of the above
83. The cause of deflation is
; is a term