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1.

A prospect means
a) any customer who walks into the
bank
b) an employee of the bank
c) a customer who is likely to be
interested in bank's product or
service
d) a depositor of the bank'
e) a borrower of the bank
2. A lead means
a) a prospect who is more likely to
avail of the Bank's product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these
3. Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new
methods
e) None of these
4. A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives
5. The Traditional Marketing style
involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these
6. Modern Method of Marketing
include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these
7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset

e) None of these
8. Which of the following sentences
is true?
a) Marketing is not required in a
Buyers' Market
b) Marketing is not required in a
Sellers's market
c) Marketing is not required due to
competition
d) Marketing is not required due to
liberalization
e) Marketing is not required due to
globalisation
9. For effective marketing the
salesmen should have which of these
qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and
product mix
d) knowledge of various languages
e) None of these
11. Market Research is needed for
a) checking the market area
b) checking the right product to be
sold
c) making proper marketing
decisions
d) deciding right time to sell
e) All of these
12. Which of the following statement
is true
a) Marketing makes the company to
go into loss due to higher expenses
b) Marketing is not required in profit
making companies
c) Marketing sharpens the minds of
the employees
d) Marketing is a time bound
seasonal function
e) Marketing is a waste of time
13. Marketing plan helps in

a) better lead generation


b) better systems
c) better results
d) improved balance sheet
e) better customer service
14. If Marketing is done effectively
which of the following is not
required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these
15. Motivation means
a) Inspiring employees to perform
better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
16. In a Selling Process in today's
world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product
knowledge
d) the seller should aim at customer
satisfaction
e) only quantum of sales matters
17. Find the true statement
a) Marketing is a waste of the
employees' time
b) Marketing is not required in India
due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today
due to IT advancement

c) Distribution Channels
d) Consumer tastes
e) All of these
20. Which of the following product is
being sold under the brand name
ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
21. SWIFT - cars are being
manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
22. With you all the way is the slogan
of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
23. Which company used the slogan
"The complete Man"
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
24. Which brand uses the slogan
"Made for each other" for its
cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills

18. A Target market is


a) entire country
b) entire city
c) entire globe
d) that which consists of customers
who need the identified product
e) all of these

25. Cross Selling means


a) Identifying customer needs
b) matching the products to
customer needs
c) convincing the customers of
product benefits
d) responding to questions and
objections of customers
e) all of these

19. Sales forecasting involves


a) Sales Planning
b) Sales Pricing

26. When looking at consumer


income, marketers are most
interested in:

a) Discretionary income
b) Deferred income
c) Inflationary income
d) Disposable income*
e) None of the above
27. New technology results in new
goods and services, and it also can:
a) Lower the quality of existing
products
b) Lower the available level of
customer service
c) Reduce prices through new
production and distribution methods*
d) Bring back products that were
considered obsolete
e) None of the above
28. Four competing philosophies
strongly influence the role of
marketing and marketing activities
within an organization. Which if the
following is NOT a marketing
management philosophy?
a) Customer orientation
b) Profitability orientation*
c) Marketing orientation
d) Competitor orientation
e) None of the above
29. _____ is the collection and
interpretation of information about
forces, events, and relationships that
may affect the organization.
a) Environmental scanning*
b) Stakeholder analysis
c) Market sampling
d) Opportunity analysis
e) None of the above
30. Marketing managers cannot
control ____, but they can at times
influence it.
a) Where advertising is placed
b) The sales force
c) The external environment*
d) How products are priced
e) All the above
31. The International Bank for
Reconstruction and Development
(IBRD) is better known as
(A) World Bank
(B) Asian Development Bank

(C) IMF
(D) It is known by its name
32. When was the Reserve Bank of
India established?
(A) 1935
(B) 1920
(C) 1928
(D) 1947
33. Which is the largest commercial
bank in India?
(A) Reserve Bank of India
(B) State Bank of India
(C) ICICI Bank
(D) Bank of India
34. The Bank of Calcutta, Bank of
Bombay and Bank of Madras were
merged in 1921 to form
(A) Reserve Bank of India
(B) Imperial Bank of India
(C) Bank of India
(D) Union Bank of India
35. Which sister organization of the
World Bank helps private activity in
developing countries by financing
projects with long-term capital in the
form of equity and loans?
(A) Asian Development Bank
(B) IMF
(C) International Developmental
Association
(D) International Finance Corporation
36. Which sister organization of the
World Bank provides long term loans
at zero interest to the poorest
developing countries?
(A) Asian Development Bank
(B) IMF
(C) International Developmental
Association
(D) International Finance Corporation
37. Who is known as the Father of
Economics?
(A) Adam Smith
(B) Chanakya
(C) Machiavelli
(D) None of these

38. Which was the first Indian Bank


to introduce credit card?
(A) State Bank of India
(B) Central Bank of India
(C) Union Bank of India
(D) ICICI
39. What does devaluation of a
currency mean?
(A) decrease in the internal value of
money
(B) decrease in the external value of
money
(C) decrease both in the external and
internal values of money
(D) none of these
40.Which of the following is known as
plastic money?
(A) bearer cheques
(B) credit cards
(C) demand drafts
(D) gift cheques
41. Which of the following
statements best describes the
concept of involvement in the
context of buyer behaviour?
(A) The length of time involved in the
buying process
(B) The potential impact of a product
on an individual's self-identity
(C) The number of people involved in
the decision-making unit
(D) The complexity of an order
42. Buying decisions generally follow
a pattern of overlapping stages.
Which of the following best describes
the typical stages of the buying
process?
(A) Need recognition > Information
search > Evaluation > Decision >
Post purchase evaluation
(B) Need recognition > Evaluation >
Information search > Decision > Post
purchase evaluation
(C) Information search > Need
recognition > Evaluation > Decision
> Post purchase evaluation
(D) Need recognition > Information
search > Decision > Evaluation >
Post purchase evaluation

43. Needs differ from wants because:


(A) Wants are a socialized
manifestation of underlying needs
(B) Needs are a socialized manifest
Needs are historical; wants are about
the futuretation of underlying wants
(C) Needs are historical; wants are
about the future
(D) Needs and wants are exactly the
same
44. Which of the following levels of
Maslow's Hierarchy of Needs is most
likely to be associated with
consumers' purchase of goods which
appeal to their inner sense of peace
of mind (e.g. art classes)?
(A) Self-actualization
(B) Love
(C) Security
(D) Physiological
45. An individual is considering
buying a new microwave cooker and
is faced with the possibility of several
models. Which of the following
describes the widest range of
microwave cookers, which the buyer
considers in some form?
(A) The choice set
(B) The awareness set
(C) The total set
(D) The pre-evaluation set
46. A company uses The Coors to
endorse its range of snack foods.
This endorsement is likely to be
particularly effective if the Coors are
seen by Large numbers of the
company's target market as:
(A) A primary reference group.
(B) A tertiary reference group.
(C) A secondary reference group.
(D) A non-reference group.
47. Which of the following consumer
responses is LEAST likely to
overcome cognitive dissonance
experienced by a consumer who is
dissatisfied with their purchase?
(A) Rationalizing to ourselves that a
product is actually quite good

(B) Seeing the product in a different


light so that we emphasize the bad
aspects of a product
(C) Seeing the product in a different
light so that we emphasize the good
aspects of a product
(D) Complaining and returning goods
to the supplier

52. The term marketing refers to:


a) New product concepts and
improvements
b) Advertising and promotion
activities
c) A philosophy that stresses
customer value and satisfaction*
d) Planning sales campaigns

48.Which of the following labels is


NOT associated with a role in a
buying Decision Making Unit?
(A) Supplier
(B) Gatekeeper
(C) Decision maker
(D) User

53. In the history of marketing, when


did the production period end?
a) In the late 1800s
b) In the early 1900s
c) In the 1920s*
d) After the end of the Second World
War

49. A secretary who answers calls for


a company buyer may be taking on
which role within the company's
decision-making unit?
(A) User
(B) Influencer
(C) Gatekeeper
(D) Buyer
50. Which of the following is NOT an
element of a Marketing Information
System?
(A) Marketing research
(B) Decision support system
(C) Production monitoring system
(D) None of these
51. Which of the following
statements is correct?
a) Marketing is the term used to refer
only to the sales function within a
firm
b) Marketing managers usually don't
get involved in production or
distribution decisions
c) Marketing is an activity that
considers only the needs of the
organization, not the needs of
society as a whole
d) Marketing is the activity, set of
institutions, and processes for
creating, communicating, delivering,
and exchanging offerings that have
value for customers, clients,
partners, and society at large*

54. A marketing philosophy


summarized by the phrase "a good
product will sell itself" is
characteristic of the _________ period.
a) Production*
b) Sales
c) Marketing
d) Relationship
55. Which of the following factors
contributed to the transition from the
production period to the sales
period?
a) Increased consumer demand
b) More sophisticated production
techniques
c) Increase in urbanization*
d) The Great Depression
56. All of the following are examples
of real security and privacy risks
EXCEPT:
a) hackers
b) Spam*
c) Viruses
d) Identity theft
57. A process known as ____________
is used by large retailers to study
trends.
a) data mining*
b) data selection
c) POS
d) Data conversion

58. ________ terminals (formerly


known as cash registers) are often
connected to complex inventory and
sales computer systems.
a) Data Card Reader
b) Point-of-sale (POS)*
c) Sales inventory
d) Magnetic Swipe Reader
59. A(n) _______ system is a small,
wireless handheld computer that
scans an items tag and pulls up the
current price (and any special offers)
as you shop.
a) BCS*
b) POS
c) Data retrieval
d) Data mining
60. The ability to recover and read
deleted or damaged files from a
criminal computer is an example of a
law enforcement speciality is called:
a) robotics
b) simulation
c) computer forensics*
d) animation
61. CENVAT is related to
(A) Sales Tax
(B) Excise Duty
(C) Custom Duty
(D) Service Tax

62. Aam Admi Bima Yojana


provides social security to ;
(A) All labours in rural areas
(B) All landless labours living below
poverty line in rural areas
(C) All labours in urban areas
(D) All labours in both rural as well as
urban areas
63. Which states ranks first and
last respectively in Education
Development Index (EDI) prepared to
track the progress of states towards
providing universal elementary
education ?
(A) Kerala and Orissa respectively
(B) Kerala and Bihar repectively
(C) Andhra Pradesh and Orissa
respectively

64. The Ex-officio Secretary of NDC


;
(A) Secretary of Finance Ministry
(B) General Secretary of Lok Sabha
(C) Secretary of Planning
Commission
(D) Vice Chairman of Planning
Commission
is

65. What is
;NIKKEI?
(A) Share Price Index of Tokyo
Share Market
(B) Name of Japanese Central Bank
(C) Japanese name of Countrys
Planning Commission
(D) Foreign Exchange Market of
Japan
66. Which statement is correct for
Indian Planning Commission ?
(A) It is not defined in Indian
Constitution
(B) Members and vice-chairman of it
do not have fixed working duration
(C) Members do not require any
minimum education
(D) All of these
67. NABARD was established on the
recommendation of ;
(A) Public Account Committee
(B) Shivaraman Committee
(C) Narsimham Committee
(D) None of these
68. Sampurna Gramin Rojgar
Yojana has been launched from ;
(A) 1st April, 2001
(B) 25th Sept., 2001
(C) 30th Sept., 2001
(D) No scheme of such title has yet
launched
69. Which company is providing
mobile service with name
;Cell one
; to the consumers ?
(A) MTNL
(B) BSNL
(C) Reliance Infocom
(D) Bharti Tele
70. VAT is imposed ;
(A) Directly on consumer
(B) On final stage of production

(C) On first stage of production


(D) On all stages between production
and final sale
71. Kutir Jyoti scheme is
associated with ;
(A) Promoting cottage industry in
villages
(B) Promoting employment among
rural unemployed youth
(C) Providing electricity to rural
families living below the poverty line
(D) All of these
72. OTCEI is ;
(A) Atomic Submarine of China
(B) Economic policy of USA
(C) An Indian Share Market
(D) A defence research organisation
73. The base of Consumer Price
Index for Industrial Workers is being
shifted from 1982 to ;
(A) 1995
(B) 1998
(C) 2000
(D) 2001
74. CAPART is related with ;
(A) Assisting and evaluating rural
welfare programmes
(B) Computer hardware
(C) Consultant service of export
promotion
(D) Controlling pollution in big
industries
75. Note issuing deptt. of RBI
should always possess the minimum
gold stock of worth ;
(A) Rs. 85 crore
(B) Rs. 115 crore
(C) Rs. 200 crore
(D) None of these
76. Which of the following does not
grant any tax rebate ?
(A) National Saving Certificate
(B) Indira Vikas Patra
(C) National Saving Scheme
(D) Public Providend Fund
77. SEBI was established in
(A) 1993

(B) 1992
(C) 1988
(D) 1990
78. The working of SEBI includes
;
(A) To regulate the dealings of
share market
(B) To check the foul dealings in
share market
(C) To control the inside trading of
shares
(D) All of these
79. Which statement of the
following is true for IMF ?
(A) It is not an agency of UNO
(B) It can grant loan to any country
of the world
(C) It can grant loan to state Govt. of
a country
(D) It grants loan only to member
nations
80. Which of the following is public
sector organisation ?
(1) FCI Food Corporation of India
(2) FCI Fertilizer Corporation of India
(3) Cotton Corporation of India
(4) Jute Corporation of India
(A) Only 1 and 2
(B) Only 2, 3
(C) Only 3, 4
(D) All of these
81. Which day has been declared
as
;Balika Diwas ; (Girl Day) by
the Ministry of Woman and Children
Development ?
(A) April 5, every year
(B) July 9, every year
(C) October 9, every year
(D) December 9, every year
82. Rural women can avail the
benefit of Mahila Samriddhi Yojana if
they open their account in ;
(A) Rural Post Offices
(B) Commercial Banks
(C) Rural Development Bank
(D) Any of the above
83. The cause of deflation is

(A) Lack of goods and services as


compared to money supply
(B) Lack of imports as compared to
exports
(C) Lack of money supply as
compared to supply of goods and
services
(D) None of these

90. The main objective of TRYSEM


was ;
(A) To train rural youth for self
employment
(B) To train urban youth for self
employment
(C) Both of the above
(D) None of these

84. Which of the following is a better


measure of economic development ?
(A) Employment
(B) Size of exports
(C) Rural consumption
(D) National Income

91. Inside Trading is related to


(A) Share Market
(B) Horse racing
(C) Taxation
(D) Public Expenditure

85. Which bank in India performs


duties of Central Bank ?
(A) Central Bank of India
(B) State Bank of India
(C) Reserve Bank of India
(D) Above (A) and (B)
86. Mixed Economy means ;
(A) Co-existence of small and large
industries
(B) Promoting both Agriculture and
Industries in the economy
(C) Co-existence of public and
private sectors
(D) Co-existence of rich and poor
87.Pure Banking, Nothing Elseis a
slogan raised by ;
(A) ICICI Bank
(B) HDFC Bank
(C) SBI
(D) UTI Bank
88. Indian State having the lowest
Infant Mortality Rate is ;
(A) Maharashtra
(B) Goa
(C) Gujarat
(D) Kerala
89.
;Smart Money
used for ;
(A) Internet Banking
(B) Credit Card
(C) Cash with Bank
(D) Cash with Public

; is a term

92. The largest source of National


Income in India is ;
(A) Service Sector
(B) Agriculture
(C) Industrial Sector
(D) Trade Sector
93.
;Public Sector ; means
(A) Government ownership on
commerce and trade
(B) Capitalist ownership on
commerce and trade
(C) Private ownership on trade
(D) None of these
94. NABARD is
(A) A bank
(B) A board
(C) A block
(D) A department

95. Indian Green Revolution is the


most successful in ;
(A) Wheat and Potato
(B) Jwar and Oil Seeds
(C) Wheat and Rice
(D) Tea and Coffee
96. The period of 10th plan in
India was ;
(A) 2000-2005
(B) 2001-2006
(C) 2002-2007
(D) 2003-2008
97. Economic Planning is in
(A) Union list
(B) State list
(C) Concurrent list

(D) Not any specified list


98. MRTP is related to ;
(A) Monopoly and trade
restrictions
(B) Inflation control
(C) Transport control
(D) Foreign Exchange Regulations
99. Interest Rate Policy is a part of
;
(A) Fiscal Policy
(B) Industrial Policy
(C) Monetary Policy
(D) None of these
100. The basis of determining
dearness allowance to employees in
India is ;
(A) National Income
(B) Consumer Price Index
(C) Standard of Living
(D) Per Capita Income

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