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In this article, the authors, an HBS professor and a consultant, expose these misperceptions
and others and look at six dangerous myths.
The concerns of managers are reasonable, the authors write, but excluding crowdsourcing
from the corporate innovation tool kit means losing an opportunity. After a decade of study,
they have identified when crowds tend to outperform internal organizations (or not). They
outline four ways to tap into crowd-powered problem solvingcontests, collaborative
communities, complementors, and labor marketsand offer a system for picking the best one
in a given situation.
SpaceX's dilemma is not an uncommon one. In today's organizations, the speed of decision
making matters, but most are pretty bad at it. One-third of all products are delivered late or
incomplete due to an inability or delay in decision-making, according to research from
Forrester Consulting and Jama Software. Others at Gartner cite "speed of decision making" as
the primary obstacle impacting internal communication.