Bankers Adda - Marketing Notes For SBI Associates PO - 2014

10/25/2014
Bankers Adda: Marketing Notes for SBI Associates PO - 2014
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Dear readers, since Marketing is a major portion of SBI Exams, so here we

are presenting you some quick notes on Marketing. Hope they prove to be
useful in the upcoming exam.
Market: It is a physical place or an environment where sellers
and buyers meet together to exchange goods and services.
Marketing: It is the sum total of all activities that are related to
the free flow of goods from the producer to the customer. Getting
the right goods & services, to the right people, at the right place,
at the right time and at the right price.
Marketing Management: It is the art and science of choosing
target markets and getting, keeping and growing customers
through creating, delivering and communicating superior
customer value.
Market Research: It is a process of collection and analyzing
information regarding customer needs and buying habits, the
nature of competition in the market, prevailing prices, distribution
network, effectiveness of advertising media etc for arriving at a
decision.
Relationship Marketing: It is basically building mutually
satisfying long term relationships with key parties like customers,
suppliers, distributors and other marketing partners in order to
earn and retain their business.
Direct Marketing: It consists of a manufacturer selling directly to
the final customer. It is also called zero level channel. The major
examples are door-to-door sales, telemarketing, Internet selling
etc.
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Packaging: It involves putting the goods in attractive packets

according to the convenience of consumers. Well designed
packages can build brand equity and drive sales. The package is
the buyer's first encounter with the product and is capable of
turning the buyer on or off.
Personal Selling: It is a part of promotional activity. It involves
communicating directly with the target audience through paid
personnel of the company or its agents for making sales.
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IN QUANT SECTION IN IBPS PO
IV?
Marketing Mix (4P's):

Product, Price, Place, Promotion
Viral Marketing: Marketing by the word of mouth having a high
pass route from person to person is called viral marketing. It can
create a splash in the market place to showcase a brand and its
noteworthy features.
Product Policy: It is concerned with defining the type, volume
and timing of the products a company offer for sale.
Rights of consumers: Right to safety, Right to be informed,
Right to choose, Right to be heard Right to seek redressal, Right
to consumer education.
Cross Selling: An exposure to various other unutilized services
of the bank to a customer is called cross selling. It also includes
identifying customer needs, matching the products to customer
needs, convincing the customers of product benefits &
responding to questions and objections of customers.
SME's: It stands for Small & Medium Enterprises.
Market Expansion: It is growth in sales through existing and new
products by adopting competitive strategies. It includes
expanding the total market, defending market share, expanding
market share etc.
Marketing Plan: It is a written document that summarizes what

the marketer has learned about the market place and indicates
how the firm plans to reach its marketing objectives. It is the one
of the most important outputs of the marketing process.
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IN GENERAL AWARENESS
SECTION IN IBPS PO IV?
Less than 15
Between 26-30
Drip Marketing: The method of sending promotional items to

clients is called drip marketing.
Selling: It is confined to persuasion of consumers to buy firm's
goods and services. It involves the transfer of ownership of goods
to create possession utility.
Bench Marketing: A comparison of the business processes with
competitors and improving prevailing ones is called bench
marketing.
Qualities of a good seller: Devotion to the work, Submissive,
Sympathy, Active mind set, Communication skill, Creativity,
Motivation.
Prospect: A 'likely' interested customer of the bank is termed as
a prospect.
Apply Online for IBPS

Clerk 3
Sales Forecasting: It is the expected level of company's sales

based on a chosen marketing plan an assumed marketing
environment. It involves sales planning, sales pricing, distribution
channels, consumer tastes etc.
IBPS PO III Final

Result
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Product Elimination: It is a process of removing product from

the product line (it is a group of products that are closely related
to each other).
Call: In marketing, calling the prospective customer is known as

a call.
IBPS PO III
Between 17-19
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Green Marketing: It is a new environment friendly marketing

technique.
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Product Diversification: It refers to manufacturing or distributing

more than one product by the producer or dealer.
Customer Relationship Management (CRM): It allows the

company to discover whom its customers are, how they behave
and what they need or want. It also enables the company to
respond appropriately, coherently and quickly to different
customer opportunities.
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Motivation: It refers to inspiring one self and others to perform

better.
Branding: The essence of a product, its quality and
competitiveness displayed in the form of letters, symbols and
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colours is known as branding.
Yes
IBPS PO III Scores
Sales Forecasting: The method of estimating volume of sales

that a company can expect to attain within a planned period is
called sales forecasting.
No
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Advertising: Any paid form of non-personal presentation and

promotion of ideas, goods or services by an identified sponsor.
NICL AO Exam
Cancelled. Re-exam in
Dec 2013
Segmentation: The process of dividing a market into a number

of sub markets is known as market segmentation.
Last Date Extended
Positioning: The development of marketing mix to influence a

customer's perception of a brand is called positioning.
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Consumer Behaviour: A consumer's buying behaviour is

influenced by cultural, social, personal and psychological factors.
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Promotion: When a marketer persuades a person or group of

prospective buyers, the communication is termed as promotion.
Product Life Cycle (PLC): It is the life period of product in the
market. The different stages includes Introduction, Growth,
Maturity, Decline.
Bancassurance: Bancassurance simply means selling of
insurance products by banks. In this arrangement, insurance
companies and banks undergo a tie-up, thereby allowing banks
to sell the insurance products to its customers.
Consumer Goods: Goods meant for personal consumption by
the households or ultimate consumers are called consumer
goods. It includes items like groceries, cloths etc.
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Industrial Goods: Goods meant for consumption as use as

inputs in production of other products orprovision of some service
are termed as industrial goods.
Demarketing: Marketing aimed at limiting market growth; for
example, some governments practice demarketing to conserve
natural resources, and organizations use a demarketing
approach when there is so much demand that that are unable to
serve the needs of all potential customers adequately.
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VAIDEHI
6 hours ago
good afternoon friends

1 On the eve of Diwali, PM Narendra Modi visited
which of the following states devastated by the
natural calamity?
1) Jammu and Kashmir
2) Odisha
3) Andhra Pradesh
4) Assam
5) None of these
Answer:- 1) Jammu and Kashmir
Ques. : 2 India has initiated efforts to commemorate
which of the following days each year as the
'International Day of Yoga' at the United Nations?
1) 20 Jun
2) 21 Jun
3) 23 Jun
4) 27 Jun
5) None of these
Answer:- 2) 21 Jun
Ques. : 3 Who among the following is all set to be
sworn in as the new Chief Minister of Haryana after
the recent assembly elections?
1) Dinesh Sharma
2) Manohar Lal Khattar
3) Kamal Gupta
4) Kuldeep Bishnoi
5) None of these
Answer:- 2) Manohar Lal Khattar
Ques. : 4 India and 20 other countries have set up
Asian Infra Investment Bank (AIIB). The new bank will
be headquartered in
1) Manila
2) Dhaka
3) Beijing
4) New Delhi
5) None of these
Answer:- 3) Beijing
Ques. : 5 China has announced to open new route for
Kailash Manasorvar in Tibet by 2015. This new route
will pass through which of the following states?
1) Sikkim
2) West Bengal
3) Jammu and Kashmir
4) Himachal Pradesh
5) None of these
Answer:- 1) Sikkim
Ques. : 6 Who among the following has been
appointed the first Secretary General of newly formed
Asian Infra Investment Bank (AIIB)?
1) Lou Jiwei
2) Danny Yong
3) Gao Xiqing
4) Jin Liqun
5) None of these
Answer:- 4) Jin Liqun
Ques. : 7 The govt has decided to observe Rashtriya
Ekta Diwas on Oct 31 on the birth anniversary of who
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Ekta Diwas on Oct 31 on the birth anniversary of who

among the following every year?
1) Bhagat Singh
2) Lal Bahadur Shastri
3) Sardar Vallabhbhai Patel
4) Subhas Chandra Bose
5) None of these
Answer:- 3) Sardar Vallabhbhai Patel
CAREER ADDA
Ques. : 8 The United Nations Day is observed every

year on
1) 20 Oct
2) 21 Oct
3) 24 Oct
4) 25 Oct
5) None of these
Answer:- 3) 24 Oct
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Ques. : 9 Which of the following countries has/have

been elected to the 47-nation UN Human Rights
Council (UNHRC) along with India recently?
1) Indonesia
2) Qatar
3) Bangladesh
4) All the above
5) None of these
Answer:- 4) All the above
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Ques. : 10 Who among the following headed the

Financial Sector Legislative Reforms Commission
(FSLRC) that had recommended setting up FSAT to
hear appeals related to financial sector?
1) Dhirendra Swarup
2) Sujata Manohar
3) Vinod Kumar Duggal
4) BN Srikrishna
5) None of these
Answer:- 4) BN Srikrishna
43
Achintya Jha > VAIDEHI
Promotions in PSU
Banks
i know the source 4m where u hav posted dese

q............nice.......
Sabbatical Leave
Policy for Women
Bond Enforcement in
PSU Banks
Goofy > VAIDEHI
Important Marketing
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Character Certificate
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Poll: IBPS Clerk III Marks
an hour ago
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6 hours ago
Thank you
1
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Manas Singh > VAIDEHI
6 hours ago
Bank Power Mobile App
thanx
1
Reply Share
Ganesh Singh > Manas Singh
3 hours ago
happy diwali mera rbi aasst bhopal zone me

ho gaya hai wo bio data and attestation
form mag rahe hai kya kya aur kitni copy
send karni hai zonal office ko; Registration
ID : 1340578804 Roll No: 2430800106; pls
reply as soon as possible becaz document
before 10 days k andar bhejna hai...............
2
Reply Share
Jash > Ganesh Singh
2 hours ago
JOIN A CAREER POWER

PROGRAM
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aruhi verma > Ganesh Singh
RECENT COMMENTS
3 hours ago
5/10
10/25/2014

congrate
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aruhi verma > aruhi verma

3 hours ago
GA & Computer Questions IBPS PO - 4 Exam - 19th Oct

2014 (Evening Shift)
kitna cutoff gya
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RBI Assistant 2014 Result Out
Jash > aruhi verma
2 hours ago
cutoff not mentioned ...just like SBI

PO only roll nos

Abhi Dubey > VAIDEHI
Reply Share
an hour ago
Thanks for productive effort nice
Reply Share
Ganesh Singh > VAIDEHI
3 hours ago
mera rbi aasst bhopal zone me ho gaya hai wo bio

data and attestation form mag rahe hai kya kya aur
kitni copy send karni hai zonal office ko;
Registration ID : 1340578804 Roll No:
2430800106; pls reply as soon as possible becaz
document before 10 days k andar bhejna
hai...............
IBPS PO 2014 - Exam

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3 hours ago
Good one.
Reasoning Quiz (2510

comments)
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Ravinder Kumar > VAIDEHI
3 hours ago
thanks
3 hours ago
nice work :)
Ganesh Singh > Ravinder Kumar

3 hours ago
happy diwali bhai mera rbi aasst bhopal

zone me ho gaya hai wo bio data and
attestation form mag rahe hai kya kya aur
kitni copy send karni hai zonal office ko;
Registration ID : 1340578804 Roll No:
2430800106; pls reply as soon as possible
becaz document before 10 days k andar
bhejna hai...............
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ravi > VAIDEHI
SBI ASSOCIATES PO 2014 Marketing Notes - I
MOST COMMENTED
3 hours ago
Thank you
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Oct 2014
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B@la > VAIDEHI
Daily GK Updates: 22nd Oct

2014
Daily GK Updates: 21st Oct

2014
vaidihi ji namste pls clear
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manvandra singh > VAIDEHI
4 hours ago
Ty
Reply Share
Ganesh Singh > manvandra singh
3 hours ago

ID : 1340578804 Roll No: 2430800106; pls
before 10 days k andar bhejna hai...............
Reply Share
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Rahul Mishra > VAIDEHI
4 hours ago
Ty vaidehi
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Abhijeet Ranjan > VAIDEHI
5 hours ago
thanks a lot vaidehi
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Jayesh Ahir > VAIDEHI
5 hours ago
Thanks ...:)
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pranshu > VAIDEHI
5 hours ago
thanks a lot
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karthi > VAIDEHI
6 hours ago
Thanks..........

~Destiny 2.0
Reply Share
5 hours ago

,
,

,
,

, ,

,
,
..
16
Reply Share
G. I. Joe > ~Destiny 2.0
5 hours ago
Wah tu he mera sacha waala Dost hai, phatse meri

baat maan lee :P
1
Reply Share
Ganesh Singh > G. I. Joe
3 hours ago

ID : 1340578804 Roll No: 2430800106; pls
before 10 days k andar bhejna hai.............
Reply Share
PRIYU > ~Destiny 2.0
5 hours ago
hmmm.....
1
Reply Share
archana > ~Destiny 2.0
5 hours ago
Grt...
Mummy ki yad a rahi h kya...
1
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~Destiny 2.0 > archana
5 hours ago
Ghar pe hi rehta hun....

Kisi ne kaha hindi mein nahi likhte...
1
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archana > ~Destiny 2.0
5 hours ago
Ohhh....ye bat...
Nice...
1
Reply Share
Garima Dwivedi > ~Destiny 2.0
5 hours ago
5 hours ago
gooood
1
Reply Share
pooja > Garima Dwivedi
Aj ibps po ke exam nahi hain kya
Reply Share
7/10
10/25/2014

ravi > pooja
3 hours ago
Nahi hai.
Reply Share
ravi > ravi
3 hours ago
Pooja mujhe bhi nhi pata exam hai ki

nhi.

k_mayank
Reply Share
36 minutes ago
Guys its bad to ridicule some one if he is informing

you about SBI assosiate link. I agree u have heard this
newz several times but it does not mean if someone is
sharing some information u will go to make his fun
with some funny comments..If the information is not
worthy just ignore that..no need to pass some funny
comments.it might hurt someone who is new on this
platform..
13
Reply Share
Credible Riya > k_mayank
33 minutes ago
agree...!
1
Reply Share
G. I. Joe > Credible Riya
26 minutes ago
Same as Above :-)
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Cameo!!! > G. I. Joe
26 minutes ago
lol! :P
1
Reply Share
Credible Riya > Cameo!!!
25 minutes ago
hw r u?
Reply Share
Cameo!!! > Credible Riya
24 minutes ago
Am doing good !
How are you CR?:)
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24 minutes ago
me too...when is ur exam of
associate bank?
Reply Share
23 minutes ago
I hadn't applied dear... :)

When is yours???
Reply Share
23 minutes ago
15th. :)
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23 minutes ago
Oooo... :)
So near..
Way to go!! All the best.. :)
Reply Share
22 minutes ago
thankew.
have lots of fear for IBPS
8/10
10/25/2014

have lots of fear for IBPS
Reply Share
22 minutes ago
before that IBPS PO on 2nd
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21 minutes ago
I too do have it on 2nd.. :-/

Dekhenge kya hota h.. :)
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20 minutes ago
computer tod dalenge
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20 minutes ago
Ha ha ha!!
Zaroor! :)
Server room bhi.. :P
1
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19 minutes ago
jab century ban jayega tab mouse ko

ek baar upar kr lenge :P
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