Hair Shine, Hydration and Health PDF

Hair Shine, Hydration and Health
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http://www.specialchem4cosmetics.com/services/print.aspx?id=10361

Nancy Jeffries - Oct 21, 2013
Introduction
Shine and Strength Capture Consumer Attention
Maiko Shampoo & Conditioner
Keranique Collection
Agave Healing Oil Treatment
Klorane Peony Shampoo
Klorane Leave-In Spray With Citrus Pulp
Amika Obliphica Oil Treatment
Lissea Smoothing System by Furterer
Pureology Highlight Stylist
GK Hair Protective Serum
Oribe Gold Lust Nourishing Hair Oil
Ouidad Climate Control Frizz & Flyaway Fighter
Mongongo Oil Multi Use Hair Treatment by Ouidad
Color Lock by Tela Organics LLC
Nioxin Therm Activ Protector
Nioxin Definition Crme
Daily Damage Defence by Philip Kingsley
Sebastian Urban Explorer Collection
Rusk Deep Shine Lock-In Treatment
B-Leve Hair Care
Leonor Greyl Huile Secret de Beaut
Alterna Caviar CC Cream
Ingredients and Technology
Introduction
Hair care has undergone a paradigm shift and consumers are reaping the benefits. The changes found in the newest
hair care products are evident on shelves today; indicating that the needs of real customers tackling hair care
challenges have come through loud and clear. In addition to the impact of heating and styling tools, as well as
environmental aggressors, hair is intrinsically complex and varied.
Like the skin care category, hair care is highly nuanced, and consumers face a variety of concerns, from dry, dull,
and frizzy manes, to limp, lackluster, chemically treated and overworked hair. Innovative product solutions are
increasingly addressing these needs, taking into consideration all ages and ethnicities, and offering functional
approaches to such concerns as aging, loss of shine and resiliency, sun damage and dryness.
The value of the global hair care market, which is an aggregation of shampoos, styling agents, 2-in-1 products,
perms and relaxants, colorants, and salon hair care, according to Euromonitor International, is $74.8 billion. In the
US, the hair care market topped $10.6 billion, with conditioners growing by 4% to reach $1.6 billion, and showing a
similarly strong performance in hair loss treatments. Hair strengthening and hair health benefits were popular
manufacturer claims which resonated with consumers, said Euromonitor, while naturally-derived oils and fruit
extracts continued to be popular in formulations.
Leading hair care companies in the US, according to Euromonitor, were L'Oral USA, The Procter & Gamble Co.,
Unilever Home & Personal Care, Alberto-Culver, and John Paul Mitchell Systems, rounding out the top five.
Consumer behavior across hair care has also been reflected in price changes in the market, most notably in the
salon brands, as professional salon brands competed against lower-priced mass market alternatives and diverted
salon products in mass channels; and while standard shampoo pricing remained flat, unit prices of conditioners and
styling agents increased, as oils, scents, and hair health claims encouraged consumers to trade up.
In addition, said Euromonitor, consumer interest in and awareness of natural ingredients is a growing trend across
the beauty and personal care market, influencing the interest in organic content in hair care products; while the
ethnic hair care segment also represents a growth area, as products targeted toward the needs of AfricanAmerican and Hispanic communities continue to expand. US marketers have also introduced non-ethnically
positioned hair care brands designed to appeal to multiple demographics.
www.euromonitor.com
Shine and Strength Capture Consumer Attention
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Redken's Diamond Oil, a new innovation in the hair oil market, is designed to restore vibrancy and brilliance to dull
and damaged hair, and the complete line forms an ensemble to strengthen hair, add shine, and increase flexibility.
According to Redken, the Diamond Oil line is specially designed for damaged hair, which results in dullness from
frayed cuticles and compromised internal structure. Redken's Diamond Oil line features its Shine Strong Complex,
which blends apricot, camelina, and coriander oils into different layers of the hair to maximize shine and strength.
Camelina and apricot are said to fill the gaps in the intra-cellular layer to increase flexibility and luminosity, and
Redken's Interlock Protein Network (IPN) delivery system penetrates to the core to reinforce hair from within. The
IPN technology is comprised of three ingredients that work together in the wet and dry phases to repair hair from
the inside out. Keralink is a specialized protein co-polymer that acts in the wet phase by binding moisture to hair
while strengthening deep within the hair fiber. Amino Acids and Protein act together in the dry phase creating an
ionic bond with hair's keratin to rebuild surface protection and help enhance the hair's texture and shine.
Fig. 1: Redken Diamond Oil Line

Coriander oil forms a protective barrier on the surface of the hair, to lock out humidity and harmful elements, while
reducing the hair's exposure to friction while combing, brushing, and styling. Each of these oils were chosen for their
ability to target different layers of the hair due to their molecular weights. The two oil treatments contain 99%
natural oils and are silicone-free, which allows the oils to better penetrate to the hair, leaving hair fortified and
conditioned, and shining with a prismatic diamond-like shine.
Redken's Diamond Oil line offers a complete system for shatterproof strength and multi-faceted shine, with a
Shampoo, Conditioner, Deep Facets oil enriched intensive treatment, and two silicone-free oils, Shatterproof Shine
and Shatterproof Shine Intense. The Diamond Oil Shampoo, with nourishing oil-enriched cleansing for a diamond-like
shine, retails for $18. Redken Diamond Oil Conditioner retails for $19; Deep Facets Oil Enriched Intensive
Treatment, retails for $20; Shatterproof Shine, for Medium Hair, with coriander and apricot oils, Silicone-free, $40;
and Redken Shatterproof Shine Intense, also with coriander, camelina, and apricot oils, for coarse hair, retails for
$40. The Diamond Oil Shatterproof Shine can be used as a treatment pre-shampoo, overnight, blended with the
mask or conditioner, pre blow-dry, and on dry hair. The natural oils seal the cuticle in a lightweight veil of moisture
that provides shine and protection against mechanical damage, and you can also use the oil on the skin and scalp,
said Giovanni Giuntoli, Redken Artist and Diamond Oil Expert.
www.Redken.com
Maiko Shampoo & Conditioner

Maiko Shampoo & Conditioner, which is manufactured by Chidoriya, a company which prides itself on the authentic
creation of traditional and modern beauty accessories from Japan, offers a Shampoo & Conditioner designed to
provide healthy shine, organic ingredients, and gentility for hair and scalp. Maiko Shampoo (4 oz., $15.99), contains
the lovely scent of Rose Geranium, which is moisturizing and refreshing, to gently clean scalp and hair, refine natural
texture, and increase shine and flexibility. The products, which contains no artificial color, synthetic preservative, or
fragrance, is mild and non-irritating to sensitive scalps, and features essential vitamins and nutrients.
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Fig. 2: Maiko Shampoo

Conditioner by Chidoriya
Maiko Conditioner (4 oz, $15.99), contains certified organic Jojoba and pure Camellia Oil, which is both hydrating
and soothing, plus authentic aroma oils of geranium and Rosewood, reminiscent of the Maiko girls of Kyoto. The
conditioner de-tangles the hair, leaves it shiny and manageable, and is gentle enough for all ages and sensitivities.
Also from Chidoriya is Multi-Purpose Pure Camellia Oil from Japan ($1.8 fl oz, $31.99), which has been
manufactured by the traditional hand press technique using Golden Japanese Camellia Seed Oil. The camellia oil
has a similar consistency to oleic acid and its oil content does not require synthetic preservative, as it works as its
own preservative, and is useful for hair conditioning, as well as for skin needing hydration. It may be massaged into
scalp and ends of damaged hair before shampooing, and rinsed out; applied after shampooing to the ends of the
hair and dry portions of the scalp to deeply condition; and may also be applied to the traditional Tsuge Boxwood
brush, for extra shine and scalp massage.
Fig. 3: Tsuge Brush

www.chidoriyaworld.com
Keranique Collection
Scalp stimulating and follicle boosting, the new Keranique line offers a complete system to make hair healthy, while
encouraging re-growth, strengthening, and increased micro-circulation. Keranique is formulated to offer thinning hair
a blend of hydration, softness, body, and volume, while it leaves hair clean and helps clear away impurities at the
follicle, to improve the effectiveness of scalp treatments for healthier hair.
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Fig. 4: Keranique Line

The line contains ingredients and moisturizing formulas that are designed to leave hair looking healthy, glossy, and
shiny, while it maintains a healthy scalp. Botanicals, amino acids, and keratin combine to revitalize the scalp and add
body and texture to the hair, while creating healthy shine and protecting the hair follicle form damage caused by UV
radiation. Keranique's Scalp Stimulating Shampoo ($34.95) removes dead skin that prevents healthy hair growth,
and its Volumizing Keratin Conditioner ($34.95) coats and protects thinning hair without weighing it down. There is
also a Follicle Boosting Serum ($29.95), fortified with peptide and plant stem cell technology to help optimize the
hair growth cycle, and an Intensive Scalp Treatment ($59.95) with a patented peptide to help strengthen and anchor
the hair at the root.
www.keranique.com
Agave Healing Oil Treatment

This new hair care treatment is designed to smooth, restore, and hydrate hard to manage, frizzy hair. The Agave
Healing Oil Treatment contains extracts from the Blue Agave plant, and offers a non-greasy, lightweight formula for
all hair types. Amino sugars from the plant help hydrate the hair and preserve color, and a few drops of the oil are
said to seal the hair and add shine.
Fig. 5:Agave
Healing Oil
Treatment
In addition, Agave Oil is claimed to intensify hair color, while retaining vibrancy and lengthening color life, and offers
an acid balanced pH level. Key ingredients include Blue Agave plant extracts, coconut, vanilla, sunflower, and
Madagascar Baobab Seed Oil. Agave Healing Oil Treatment retails for $40, 4 oz, and is available at Sephora. The
Oil may also be used with the Agave Healing Vapor Iron, from Bio Ionic, which is claimed to remove frizz and
flyaways by infusing Agave Healing Oil into the hair shaft. Its steam-powered Nanolinic Mineral plates are said to
hydrate and condition dry, damaged hair, and it contains a removable cartridge where the Agave oil is refilled before
use, retailing for $129 in salons and professional beauty stores.
www.agaveoil.com/salon_finder
Klorane Peony Shampoo

Healthy hair goes hand-in-hand with a healthy scalp, and the new Shampoo with Peony by Klorane provides key
ingredients to soothe irritated, itchy scalps with a high performance formulation. Peony, whose Latin name means
capable of healing, is the source of the plant extract featured in this shampoo. The extract contains paeoniflorine,
an anti-irritant molecular compound, rich in soothing, anti-radical properties that are claimed to provide relief from
scalp itching and irritation, while soothing the scalp, and detangling hair.
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Fig. 6: Klorane
Shampoo with
Peony
The Chinese-grown peony is said to be especially effective for sensitized scalps and the shampoo offers comfort
and relief after each use. In addition, it provides a mild cleansing base to restore the scalp's balance and leave hair
shiny and soft. Klorane is known for combining nature with science, to create performance products that draw on
the plant universe to target particular beauty concerns. The company uses plants grown by their own farmers,
ensures sustainable farming techniques, and offers 100% traceability. Klorane's Peony Shampoo retails for $18,
13.4 oz.
www.Klorane.com
Klorane Leave-In Spray With Citrus Pulp

Klorane Laboratories has tapped into the clarifying and purifying power of the majestic Citron fruit. The fruit, which is
harvested in the hills of Corsica, France, is bright green and contains pulp that is packed with amino acids, vitamins,
and carbohydrates for lustrous, healthy hair. The citrus pulp, which is featured in a new Klorane Shampoo rich in
Vitamin B5 and glycolic acid, to strengthen the hair fiber and reinforce the detangling effect ($18); is also available in
a hair-refreshing and detangling Leave-In Spray.
Fig. 7:
KLORANE
Leave In
Spray with
Citrus Pulp
The Leave-In Spray offers Citron fruit extract, plus anti-free radical action to protect the hair and scalp from external
aggressors. Flavonoids (Vitamin P) within the citron fruit extract are said to neutralize the dulling effect of calcium in
hard water, and Glutamic Acid helps to slow the production of sebum in the scalp for long-lasting lightness and
cleanliness. The Leave-In spray, which retails for $14, 5.07 oz, is suitable for normal to oily hair types, features an
invigorating blend of citrus and floral notes to awaken the senses, and its Vitamin B5 content is said to impart
radiant luster.
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www.renefurtererusa.com
Amika Obliphica Oil Treatment
Fig. 8: Amika Oil

Treatment for the Hair
Amika's Obliphica Oil Treatment, a restorative remedy for eliminating frizz, and styling and infusing hair with
essential nutrients, harnesses the power of Obliphica berry oil. The formula, based on Russian herbal remedies that
are claimed to replenish and restore the health of dull, tired hair, features the potent Omega 7, as well as a
combination of Obliphica oil, rich in antioxidants, vital fatty acids, Vitamin C, and Omega 3, 6, and 9. Obliphica, or
Sea Buckthorn Berry, however, is the featured ingredient, and its properties in this serum add nourishment and
moisture to the hair follicle.
The serum is lightweight, non-greasy, and penetrates the hair shaft to reach the root, delivering intense hydration
and sealing split ends. Free of parabens and artificial colors, Obliphica Oil Treatment is gentle enough for use on
color-treated hair, and a few drops on damp or dry hair, before or after blow drying or heat styling provide a smooth
finish to the hair. Available at retail for $34.
www.loveamika.com
Lissea Smoothing System by Furterer

Ren Furterer's new Lissea Smoothing Shampoo is infused with 100% natural actives and sulfate-free surfactants.
It is designed to provide frizz control, manageability, and volume control in one formula. It contains Alkekenge
extract, derived from the berries of the flowering Alkekenge plant, sourced from the Pierre Fabre estate in France.
The extract is rich in lipids, provides hair fibers with a protective coat to relax and smooth the hair, and locks in
moisture. Avocado oil helps to rebuild the hydrolipidic film and intercellular cement of the hair, to keep it moisturized
and smooth.
Fig. 9: Lissea Smoothing System by Furterer

It also contains a Thermal-protective complex to insulate the hair from the harmful effects of heat generated by
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blow-dryers, features cationic polymers for detangling, and adds notes of bergamot, cardamom, ginger and jasmine
for a fresh, elegant scent. The product retails for $28, 6.76 fl oz.
Lissea Smoothing Conditioner, part of the new collection, features manageability-enhancing properties, including
Alkekenge extract and Avocado oil, to tame rebellious hair into silky, soft hair, and provide an effective anti-static
detangling effect with its cationic complex. The Lissea Smoothing Conditioner retails for $30, 200 ml. There is also
an Alkekenge-rich Leave-In Smoothing Fluid, which is infused with natural actives, to provide lightweight smoothing,
softness, and shine, while adding anti-humidity protection and anti-static effects. Lissea Leave-In Smoothing Fluid
retails for $30, 125 ml.
www.renefurtererusa.com
Pureology Highlight Stylist

The new Highlight Stylist from Pureology was created specifically for highlighted hair. The product collection
features Keravis-infused Strengthening Anti-Fade Complex, and provides the options to build volume, add texture,
and refresh vibrancy. According to Pureology, the formulas are 100% vegan, and feature reflective porosity fillers
including olive, apricot and jojoba oils, to enhance shine for radiant highlights, and provide style that is free from salt,
parabens, and mineral oil.
Fig. 10: Highlight Stylist

from Pureology
The collection consists of Gold Definer Contour Shine Gel, for definition, shine, and frizz control, with a gold mica
formula to accentuate highlights. Gold Definer, which retails for $28, 5.0 oz, is to be applied evenly to damp hair,
then blow-dried or air-dried, and may be used on dry hair to smooth frizz. The Bodifying Luminator Texturizing
Shine Foam is said to enhance volume, hold, body, and shine, as well as voluminous texture. It retails for $28, 5 oz.
Sea-Kissed Texturizer Salt-Free Tousle Mist, $28, creates beachy texture, comes in a non-colour stripping
salt-free spray, and adds lightweight volume and movement. Reflective porosity fillers and a Strengthening
Anti-Fade Complex containing Keravis, distinguish the features in the line, claiming internal and external
strengthening for breakage protection and colour retention.
www.pureology.com
GK Hair Protective Serum

GK Hair has launched a Protective Serum, claiming serious shine properties, and a formula designed to combat dull,
lifeless locks, add rejuvenating soft, healthy shine, and protect against damage and environmental effects. The
Serum is fortified with Juvexin, which is made from a blend of proteins and Argan oil, to restore the hair from the
inside out, return it to a more youthful state, and leave hair resilient to humidity and frizz.
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Fig. 11: GK
Hair
Protective
Serum
The serum is claimed to create a protective shield over each hair strand, leaving a smooth finish, and is
recommended for use following shampoo with GK shampoo and conditioner. It is then to be applied by smoothing
through mid-lengths to ends of dry or damp hair. GK Hair founder, Van Tibolli, an innovator in the professional hair
care industry, known for his creativity in the science of hair, creating the GK signature Hair Taming System with
Juvexin to nourish, protect, and add strength and protection to hair. GK Hair Serum retails for $25.
His Moisture Lust solution is said to bring instant hydration and a silky, conditioned finish to hair. It features a formula
containing Trioxxy, a synergy of keratin proteins formulated to smooth and enhance hair texture, while protecting
from future damage. Moisture Lust Leave-In Spray retails for $22.
www.gkhair.com
Oribe Gold Lust Nourishing Hair Oil

Oribe has introduced Gold Lust, a nourishing hair oil that absorbs quickly to add high shine and silkiness, detangling,
and reduced frizz. It is infused with a blend of jasmine, edelweiss flower, lychee, sandalwood, cassis, bergamot and
argan extracts, and is claimed to deeply condition the hair, strengthen and smooth strands.
Fig. 12: Oribe Gold

Lust Nourishing
Hair Oil
It features a non-greasy formula, and is designed to impart shine, while provide thermal protection and reducing dry
time without weighing the hair down. The Oribe Signature complex features watermelon, lychee and edelweiss
flower extracts, to defend the hair from oxidative stress and the deterioration of natural keratin. Argan oil offers
shine, reduces frizz, and improves manageability; while Jasmine oil helps combat dry, itchy scalp and enhances
shine. A proprietary composition of Sandalwood extract, Amur Cork Tree Bark extract, and barley are claimed to
stimulate the hair cuticle, enhance moisture content and repair split ends. Cassis Seed oil, which contains Omega-6
and Omega-3 acids, strengthen and moisturize the hair, while Shea butter, rich in Vitamin F, protects against further
damage, adds luster, and softens dry, damaged hair. Oribe Gold Lust Nourishing Hair Oil retails for $48, 100 ml/3.4
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fl oz.
www.oribe.com
Ouidad Climate Control Frizz & Flyaway Fighter

Ouidad has released a taming shine spray for all hair types. Te Climate Control Frizz & Flyaway Fighter is a
lightweight, non-greasy finishing product, which is infused with humidity-resistant actives to coat the hair, helping to
repel frizz and tame hard to control flyaways. It contains fruit oils - olive, avocado, and grape, and is said to leave a
lustrous finish on the hair.
Fig. 13:
Ouidad
Climate
Control Frizz
& Flyaway
Fighter
Benefits claimed for the newest addition to Ouidad's Climate Control line, which also includes Shampoo, Conditioner,
and Heat and Humidity Styling Gel, include long lasting shine and protection of curls from the elements, safe for
chemically treated hair, may be layered over any product for a finishing touch, and may be used as a pre-styler on
damp hair to stop flyaways. The new Ouidad Climate Control Frizz & Flyaway Fighter retails for $22, 4 fl oz.
Mongongo Oil Multi Use Hair Treatment by Ouidad

Ouidad also offers a concentrated, multi-tasking oil infused with Mongongo Oil, known as hair food, in Zambia, due
its high Vitamin E content and superior regenerating and antioxidant properties.
Fig. 14: Mongongo

Oil Hair Treatment
by Ouidad
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Key ingredients include a high concentration of linoleic acid, Omega 6, and Vitamin E, for hydration; plus American
Palm Seed Oil and Broccoli Seed Oil, to help restructure hair and repair damage. The Treatment is claimed to
protect against heat styling and UV, smooth frizz, and restore natural luster and sheen. It retails for $36, 2 fl oz, and
$58, 4 fl oz.
www.Ouidad.com
Color Lock by Tela Organics LLC

Tela Beauty Organics Color Lock Anti-Fade Serum is designed to prevent color fade up to 80% and keep color
vibrant and shining for up to 20+ shampoos. Formulated to minimize damage during professional use only chemical
color processing, it is available as a take home retail item to maintain fresh color results in between salon visits.
Fig. 15: Color Lock by

Tela Organics
It contains Philip Pelusi's patent pending Hydro-Charged Ceramide Complex to repair, rejuvenate and bind moisture
to damaged, color treated hair during the chemical process, while micro-emulsions of Sunflower Seed extract,
Canola Seed Oil, and Coconut Protein penetrate to lock color molecules in place. Tela's proprietary USDA certified
organic enhancing blend of Chinese Foxglove, Ku Shen, Milk Thistle, Reishi Mushroom, and Wolfberry prevent color
fading by warding off free radicals, and the organic, proprietary blend in Color Lock is designed to add luxury to any
salon color service. Color Lock retails for $36, 2 oz, and is available for purchase, to maintain anti-color fade
between salon visits.
www.telanyc.com
Nioxin Therm Activ Protector

Nioxin, a top thinning hair brand in the US, has launched a range of protective and defining products that are
lightweight, add definition, refine texture, and leave hair soft and shiny. Therm Activ Protector with Lightplex
technology, is a heat-activated spray that protects hair against breakage. It is designed to be sprayed evenly
through towel dried hair and combed through. Used in the prep phase after shampooing, the Therm Activ Protector
responds to the heat activation of blow drying and flat irons for heat activated protection. Hair is then styled as
desired.
Lightplex technology for light effects on thinning hair is a professional technology, which contains polymers and
conditioning agents, that provides lightweight balanced styling without a stiff feeling. Nioxin Therm Activ Protector
retails for $14.50.
Nioxin Definition Crme
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Fig. 16: Nioxin

Definition
Creme
Nioxin Definition Crme, part of the Nioxin system to address thinning hair, is an anti-frizz and smoothing cream
designed to hold, add definition, refine texture and leave hair soft and shiny. The product, which also features
Lightplex technology, is applied with the palm of the hand and worked through clean, damp hair for even distribution.
Additional product may be applied to hair as needed or desired. Hair is then blown dry for optimal results. Nioxin
Definition Crme also retails for $14.50, and is part of a system created to provide optimum results for thinning hair
and create thicker-looking hair with a reduction in hair loss due to breakage, amplification of texture and fullness,
strengthening of hair against damage, removal of follicle-clogging sebum from the scalp, and enhanced hair
resilience and moisture balance.
www.Nioxin.com
Daily Damage Defence by Philip Kingsley
Fig. 17: Daily

Damage Defence
by Philip Kingsley
Philip Kingsley has just launched a new multi-tasking spray designed to help keep hair and scalp fit and healthy.
Daily Damage Defence is a light spray that detangles, repairs damaged hair, provides heat protection, adds shine
and volume, improves manageability, and offers daily protection from environmental wear, such as UV rays. The
formula, which is suitable for all hair types, includes Almond Seedcake extract, which contains amino acids and
proteins which bond to the hair, to strengthen and smooth damaged hair, and give body to fine hair. Hydrolized
elastin, which is said to improve damaged hair, adds elasticity and repairs breakage. Behenyl derivatives replenish
the hair cuticle, adding gloss and providing anti-static properties; and silicone quaternium 16 works to condition the
hair and offer heat protection, while detangling, and adding body and shine. The product should be sprayed through
wet hair, combed through, and left in. For finer hair textures, it is suggested that the spray be applied sparingly
through mid lengths and ends of hair. Daily Damage Defence retails for $35, 250 ml bottle; and $11 for the 60 ml
bottle.
www.PhilipKingsley.com
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Sebastian Urban Explorer Collection

New mini size Sebastian Professional products are now available for a stylistic world journey with the Urban
Explorers collection. The collection is drawn from the culture, expression, and street style of four cities, Berlin, San
Francisco, Sao Paolo, and Shanghai, and is designed to reflect features of each city, with style-specific benefits.
Fig. 18: Sebastian Urban

Explorer Collection
Shanghai styles reflect the architectural shine and leverage the power of Sebastian's Trilliance shampoo and
conditioner, along with Sebastian's Cellophanes in-salon service, Trilliant thermal protector and shimmer complex,
Liquid Gold and Shine Crafter moldable wax. Berlin's style of rebellious texture can be achieved with Craft Clay, a
re-moldable matte texturizer and Microweb Fiber elastic texturizer, along with Sebastian's Penetraitt in-salon
service. San Francisco showcases bohemian sensuality with Drench in-salon service, shampoo and conditioner, and
Whipped Crme light conditioning style whip and Thickefy Foam weightless thickener. The Sao Paolo product
concentrates on volume created by Sebastian's Cellophanes in-salon service, the Volupt regimen, Mousse Forte
strong hold mousse, and Re Shaper, a brushable humidity resistant, strong hold spray. Styles inspired by each of
the namesake cities can be crafted using a special cocktail of Sebastian products, several of which are now
available in travel-size versions. These include Drench, Volupt and Penetraitt shampoos and conditioners; Gel Forte,
Mousse Forte, Whipped Crme and Volupt Spray, so stylists can create these on-the-go looks. Styler minis will be
exclusively available to stylists, while the care minis will be available to both stylists and their clients. Mini versions of
the shampoos are available for $2.98, and mini conditioners retail for $3.48.
www.sebastianprofessional.com
Rusk Deep Shine Lock-In Treatment

Deepshine Lock-In Treatment and Deepshine Color Care Invisible Dry Shampoo, are two new products from Rusk
that launched this summer. They have both been developed with ChromAveil technology that defends hair against
damage from UV rays. The products also feature a Marine Nutrient Complex, consisting of a combination of marine
extracts, proteins, and trace minerals that help restore hair's natural balance.
Fig. 19: Rusk

Deep Shine
Lock-In
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Treatment
Deepshine Color Care Invisible Dry Shampoo features Tapioca Starch, to absorb excess oil and provide a deep
clean to leave hair soft and silky, as well as Hydrofluorocarbon 152a, a propellant that ensures dry application. The
Deepshine Color Care Lock-In Treatment is claimed to nourish and condition the hair while extending time between
coloring. It contains glycolic acid to help strengthen hair, Vitamin E, an antioxidant to repair and condition the hair,
Pro-Vitamin B5, to provide reparative benefits, body, and shine, and amodimethicone, to defend against damage
from environmental stressors, while offering anti-static protection and shine. The Rusk Deepshine Color Care
Invisible Dry Shampoo retails for $7, 2 oz, and $19, 8 oz. Deepshine Color Care Lock-In Treatment retails for $6, 2
oz, and $16, 6 oz.
www.rusk1.com
B-Leve Hair Care
Fig. 20: B-Leve B

Hydrated Shampoo
Conditioner
The B-Leve collection, which consists of hair care, facial care, body care, and B-Leve accessories, offers a line of
B-Leve hair care products that are formulated with cationic chemistries, a leading technology in performance hair
care. Three formulas, including B-colorful, B-hydrated, and B-voluptuous, feature tailored ingredients that target
specific hair care needs. Cationic chemistries are said to provide superior results with fewer ingredients, and are
designed for targeting precise areas rather than blanketing the hair with a multitude of conditioning agents that can
weigh hair down. The three formulas offer benefits for specific hair care needs.
B-Colorful contains Sunflower extract and white tea for enhancing color and helping to protect against fade and UV
damage. B-Hydrated contains cactus, kelp extract and white tea for moisturizing, damage repair, shine and
manageability, and B-Voluptuous contains olive extract and white tea for enhanced volume and thicker, fuller hair.
The products claim salon-worthy results, at an affordable price point. Each retails for $5.99.
www.b-leve.com
Leonor Greyl Huile Secret de Beaut
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Fig. 21: Leonor

Greyl Huile Secret
de Beaut
Huile Secret de Beaut is an oil for both hair and body, made with a blend of naturally anti-oxidizing and nourishing
oils. The oils are 98% natural and do not contain any preservatives. Some have been selected for their nutritional
properties, others for their natural filters capable of combating oxidative stress following exposure to UV rays. In the
tradition of the Leonor Greyl oils that came before, including Huile de Germe de Ble, Huile de Palme, Huile de
Magnolia, a body oil for soothing the skin after sun exposure, and Rgnrescence Naturelle, a purifying oil that
stimulates the scalp, the Huile Secret de Beaut is a new-generation treatment. The protective beauty product is
said to enhance the appearance of hair and skin, and is formulated with fine oils, including Amazonian Buriti Oil, rich
in carotene, to capture free radicals, and Pomegranate Seed Oil, which features antioxidant properties that activate
cell renewal, while Mongongo Oil, rich in Vitamin E offers moisturizing, restorative, and restructuring properties. It
also contains eleostearic acid, which reacts to UV rays through polymerization and forms a protective film over the
hair. Its scent is a blend of Tiare, Yucca, and Jasmine, and it features a pump mist spray that is light in texture. The
product retails for $66 and is available at: www.leonorgreyl-usa.com.
www.leonorgreyl.com
www.leonorgreyl-usa.com
Alterna Caviar CC Cream
Fig. 22:
Alterna
Caviar CC
Cream Hair
Protector
Alterna Haircare recently launched a CC Cream for Hair - Alterna Caviar CC Cream 10-in-1 Complete Correction
Leave-In Hair Perfector. It is a leave-in treatment and styling cream designed to deliver ten benefits in one product,
including heat protection, V filters, and light hold. It features a Green Tea and Bergamot scent, and may be used
alone or as a foundation for the layering of other styling products, for soft, hydrated, shiny hair that is CC,
completely corrected, says Alterna. The CC stands for complete correction, as well as Caviar Cream, and the
product is designed to correct dryness, dullness, rough or uneven texture and weak and brittle hair. It is claimed to
work on all hair types and is safe for color-treated hair, claiming both UV filters and Vitamin C. Alterna's Caviar CC
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Cream is free of parabens, sulfates, and phthalates and retails for $25.
www.alternahaircare.com
Ingredients and Technology

The addition of caviar extract and Vitamin C to Alterna's Caviar CC Cream 10-in-1 Complete Correction formula, is
powerful evidence that a new era of ingredient innovation has entered the hair care arena. Caviar extract is said to
be rich in amino acids and omega 3 fatty acids. In addition, Alterna's Vitamin C derivative, ascorbic acid, has been
an increasingly popular addition to new hair care formulations. According to Mintel, the addition of Vitamin C is more
frequently seen in hair treatments and colorants and is also growing in popularity with R&D formulators. It is said
that launches featuring the ingredients rose by 17% in 2012, largely drawing on the strength of its antioxidant
properties. Alterna's Caviar CC Cream also features Sunflower oil, as well as algae extract, which continues to be
found in functional personal care products. Other ingredients, such as Camellia Oil, found in Chidoriya's MultiPurpose Camellia Oil for hair conditioning, as well as its Jojoba oil formulation, in Chidoriya's Maiko Conditioner,
show a growing appeal for efficacious ingredients found in nature, to detangle the hair and leave it shiny, healthy,
and manageable. Such ingredients as citrus pulp, peony, sunflower oil, red algae, plum kernel oil, and lychee are all
part of the new ingredient pantheon.
Fig. 23: Chidoriya

Camellia Oil
New products continue to demonstrate breakthrough technologies and ingredient sourcing that is both novel and
innovative. These introductions from the supply side of the ingredient equation are closely tied to advanced R&D,
and the latest achievements are noteworthy for their aesthetics and their efficacy.
The recent Suppliers' Day event in May 2013, brought a range of hair care innovations to light. These included
Tri-K's entry in the Torch of Technology, showcasing the effect of Quinoa Pro EX on Hair Gloss. The purpose of the
Tri-K study of Quinoa was to assess the ability of Quinoa Pro EX to improve hair gloss and shine. Hair swatches
treated with applications of Quinoa Pro EX showed gloss values significantly higher than their baseline and control
groups, with gloss purportedly improved by 26% versus the control group, after just one treatment; and with a gloss
value 51% higher after five treatments. Additional information about Quinoa Pro EX is available at: www.tri-k.com.
Likewise, Natural Sourcing introduced Virgin Plum Kernel oil (prunus domestica), as an ingredient with light textured
properties, shown to improve the health of dry, brittle, and damaged hair. Its quick absorption and delicate
fruity/almond-like aroma complement a range of personal care products as well. The ingredient is pressed from
fresh, flavorful non-genetically modified kernels of the Prunus Domestica (plum tree), and its kernel oil is 100% pure
with no solvents or additives used in its manufacture.
www.naturalsourcing.com
DuPont Tate & Lyle BioProducts highlights Zemea for hair care. Zemea Propanediol is a specialty glycol
alternative with a range of uses, including hair styling products, shampoos, conditioners, hair colorants, and ethnic
hair care products. It is a humectant derived from nature and petroleum-free, and is said to be an alternative to
petroleum based glycols and glycerin in hair care formulations. It is said to improve ease of spreading in application
of shampoo, as well as ease of wet combing and clean, moisturized and conditioned feel. It also is claimed to
improve ease of dry combing, body and moisturized feel in the dry stage; as well as increased moisturization on
chemically-treated hair.
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www.duponttateandlyle.com
Croda offers several ingredients that can assist with improving the appearance of the hair, enabling it to look shiny
and healthy. Crodamol SFX is a patented ester that is claimed to impart excellent shine and sensory attributes. It
can be used as a silicone alternative to provide a desired sensory profile from both rinse-off and leave-on
applications. Due to its high refractive index, Crodamol SFX has been shown to visibly increase shine on hair.
According to Croda, Crodamol SFX, like other emollients, forms a light film on the surface of the hair, providing
better alignment of the hair fibers, while decreasing the apparent cuticle angle on the hair fibers. This provides an
overall smoothing effect and delivers more shine. The ingredient is also readily biodegradable, is said to be an
excellent pigment dispersant, and is an alternative to volatile silicones.
Keradyn HH - Healthy Hair Dynamics, is a patented conditioning agent, also from Croda, that is said to increase
the movement of damaged hair, enhance fiber alignment, and reduce friction between hair strands for freedom of
movement. Hair damage caused by chemical treatments, heat, styling and UV results in high levels of inter-fiver
friction that can have an effect of how the hair moves. Keradyn HH is designed to influence the surface properties of
damaged hair, reducing inter-fiber friction and restoring healthy hair dynamics.
Keramimic 2.0, Intelligent Repair for Hair, from Croda, is a new keratin quat that is claimed to take biomimetics to
the next generation. Developed using the most recent advances in proteomics, the amino acid sequences of the
peptides found in Keramimic 2.0 match those present in the keratin proteins found in cuticular and cortical regions
of human hair.
In addition to Keramimic 2.0's biomimetic behavior, it is claimed to provide restoration to the areas of the hair that
need the most treatment. Analysis of a hair fiber shows the hair's anionic surface becoming progressively more
anionic as it is subjected to more damage towards the tip. Time of Flight Secondary Ion Mass Spectroscopy
(ToF-SIMS) image mapping technique was used to demonstrate that using Croda's cationic chemistry, Keramimic
2.0 deposits on the most damaged areas of the hair cuticle from root to tip, repairing the hair's surface where it is
needed most. According to Croda, its major benefits are, it is a highly specialized, keratin derived conditioning
agent; it intelligently treats the most damaged areas of the hair; and it is substantive to hair.
www.croda.com
www.crodausa.com
New product entries abound, and they continually draw on the highly innovative technologies and sourcing of creative
formulators. As more and more inventive approaches are introduced, hair care will continue to be a proving ground
for customers' targeted needs. In addition, with shine, health, and hydration top of mind for hair care product users,
it will be interesting to watch the evolutionary process as suppliers harness nature and leverage science to create
optimum results.
12/03/2014 11:44 a.m.

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