BMRK 433 International Marketing

Acsenda School of Management

Group Case Study (20%)

(20% paper, 10% presentation)
Due date: September 9, 2014
Using the case Poloroid Sunglasses (copy to be given to you in class),
write a 1500 word group case report including the following:
1. Conduct a SWOT analysis on the case.
2. Conduct a PEST analysis on this case.
3. A case seldom involves one clear-cut problem. Your task is to: (1)
Determine the symptoms that require immediate attention, and (2)
Identify the fundamental issues and causal factors giving rise to the
symptoms. Its important to separate the immediate problems from
their more basic sources. How you define a problem determines how
you go about solving it. Identify the single overall problem or
opportunity for this case. Try to summarize your problem or
opportunity statement as a single sentence. Then state the
symptoms in the case that support your overall problem statement.
These symptoms should appear as small issues on their own, but
could be classified into your overall large problem statement.
4. Answer questions 1, 2 and 3 at the back of the case. (Page 506-507)
5. Given your SWOT, PEST, problem/symptom analysis in addition to
your in depth analysis conducted while answering questions 1-3
above, if you had a 15 minute meeting with the CEO of the
company, what would be your final recommendations to him/her to
address the situation explained in the case? How should they
approach international expansion including markets in South
America and Asia?
IMPORTANT NOTES:
Please post on Moodle an electronic version of your case report
by the due date. An assignment has been created for this
purpose.
Please NAME YOUR FILE AS FOLLOWS: last name of each group
member group Case.doc (example:
Charleson_Wong_Wilson_Group_Case.doc)
It is important that you show a clear understanding of the
industry and the situation. Use wisely the limited number of
words that you have available. I am looking for a deep analysis
and a concise report.

BMRK 433 International Marketing

Acsenda School of Management
You will make a 20-30-minute group presentation to the class
providing your analysis and recommendations. The presentation
will be worth 10%. Consideration will be given to quality of
content, presentation delivery and overall professionalism.
Please ensure all group members participate.
The case report will be graded as follows:

Appropriate selection of relevant facts and accurate SWOT.

Clear, prioritized and supported selection and description of
the top 3 problems and/or challenges that you found in the
case.
Clear, concise, and well-supported answers to questions 1, 2
and 3
Clear, concise and well-supported recommendations to the
CEO.
Clear and concise explanation of what you have learned
through the case analysis.
Total

3 points
4 points
4 points
3 points
1 points
15 points