Beruflich Dokumente
Kultur Dokumente
A6894
Table of content
Proposal
Time frame
Introduction
Research objectives
Need of study
Scope of study
Objectives of study
Research methodology
Research design
Qualitative research
Quantitative research
Objectives
Data collection
Primary data
Secondary data
Sample process
Survey Question
Data analysis
Research result
Discussion
Consultation
Recommendation
Limitation
Time frame
Objectives
Research progress
Develop international market
Recommendation
Influencing factors (Political, legal, cultural)
Reference
Proposal
Smart India restaurant in New Zealand marketing and sale department due to fewer
sales as compare to other sale like as caf deli. I am trying to research why its sale
less from other restaurant in New Zealand.
Research objectives:
Strategy to improve the product, To attract the consumers more.
I will take information using internet talk to customers.
TIME FRAME
Date
Title
Time/duration
24april
Introduction, need of study, scope of study, and finds 4 days
to28april the problems and makes a objectives.
2014
28april-15 History of company, research methodology, data
18 days
may
collection, secondary data and primary data.
15may- Survey question , analysis and interpretation
10 days
25may
25may-10 Discussion, consultation, limitation, recommendation 15 days
June
10
JuneSurvey question of quantitative research and analysis 5 days
to15 June International marketing consultation proposal and
recommendation
Smart India is a family business. Founded by Sukhi Gill in Dunedin in 1991, the family restau
humble beginnings to a nationwide business, with over 17Smart India restaurant throughout New
HISTORY:
Sukhi Gill began with a small dairy and adjoining fish and chip shop, in Ravens Bourne just out
Sukhis mother and father visited from India, Sukhi decided to add a few Indian dishes to the
menu. Soon there were lines of people down the street wanting to enjoy the new Indian dishes. W
stove struggling to keep up with demand, Sukhi an accountant decided to open a New Zealan
After training in a family friends restaurant in Australia, Sukhi returned and opened the first Sm
in 1991.
We cook the legendary Indian food dishes of North India, The Punjab. Our careful preparatio
food beautiful to behold and addictive to the palate. We also use traditional tan doors which hav
fired by charcoal. They give our naans and meat their authentic flavour. Check out our online
one of our restaurants today.
result.
( B) Scope of studies.
It gives understanding of doing work that where you have to improve and how.
(C) Objectives of the studies.
Why the company has fewer sales?
Right place of open the restaurant.
Survey about food quality.
Try to improve the facilities of the restaurant.
By applying some good strategies try to find out needs and want of customers.
I am going to find out what kind of challengers they are suffering and how smart
restaurant overcomes them in sustaining their company name.
Restaurant.
Research Methodology:
Research is a structured enquiry that utilizes acceptable scientific methodology to
solve problems and create new knowledge that is generally applicable. Scientific
methods consist of systematic observation, classification and interpretation of data.
Although we engage in such process in our daily life, the difference between our
casual day- to-day generalisation and the conclusions usually recognized as
scientific method lies in the degree of formality, rigorousness, verifiability and
general validity of latter. This kind of methodology includes interviews, surveys
and research
(Element1-8085)
Qualitative Research:
Qualitative research is a method of inquiry employed in many different academic
disciplines, traditionally in the social sciences, but also in market research and
further contexts. Qualitative researchers aim to gather an in-depth understanding
of human behaviour and the reasons that govern such behaviour. The qualitative
method
investigates
the why and how of decision
making,
not
just what, where, when. Hence, smaller but focused samples are more often used
than large samples.
In the conventional view, qualitative methods produce information only on the
particular cases studied, and any more general conclusions are only propositions
(informed assertions). Quantitative methods can then be used to seek empirical
support for such research hypotheses.
(1.2)Objectives
(1.3)Primary data:
It is kind information that is organised directly from different sources by means of
surveys, observation or experimentation. This data has not been published
previously and it is derived from a new original study.
Secondary data:
Secondary data is data collected by someone other than the user. Common sources
of secondary data for social include censuses, organisational records and data
collected through qualitative methodologies or qualitative. Primary data, by
contrast, are collected by the investigator conducting the research.
This data is collected by someone else who is always available in the company
website. Common sources of secondary data for organisational records and data
collected through qualitative methodologies or qualitative research.
By primary data I came to know the options of general people towards the smart
India restaurant.
Price detailing
Discounts
(1.4)Data collection
Qualitative researchers face many choices related to data collection ranging from
grounded theory practice, narratology, storytelling, classical ethnography, or
shadowing. Qualitative methods are also loosely present in other methodological
approaches, such as action research or actor-network theory. The most common
method is the qualitative research interview, but forms of the data collected can
also include group discussions, observation and reflection field notes, various texts,
pictures, and other materials.
According to me this is all data help me why smart India restaurant has low sale
these days as compare to others restaurant when they offering cheap and healthy
sales on different occasions.
(2.1)Survey Question
Dear customers,
I am student of Diploma in Business management level 7 at Royal business
College in Tepuke. I am doing research to study the consumer preference
regarding smart India Restaurant Company and for the completion of my
project .I am conducting survey. Please give me some minutes from your busy
schedule by sparing your20-30 minutes for filling this questionnaire. I assure that
this information will be kept confidential. This information is just for research
study and academic purpose.
Thanking you
NAME
..
ADDRESS
..
AGE
..
CONTACT.NO
..
GENDER
A) Male
B) Female
(2.2)Q.1) Do you like Indian food?
Yes
No
Q2.)Which Indian restaurant you visit causally in Te Puke area?
Smart India restaurant
India today
Q.3) Are you aware of Smart India Restaurant in Te Puke area?
Yes
No
Q.4) which meals do you prefer the most in smart India restaurant?
Breakfast meal
Lunch meal
Dinner meal
Cheap deals
Fresh quality
(Element1-8086)
Quantitative Research
(1.4) Sample selection process
(a) Probability samples with probability sampling every element have a known
probability of being included in the sample.
Its Types
Simple sample
Systematic sample
Cluster sample
Stratified sample
In this sample we can estimate the extent to which statistic likely to differ from a
population parameter.
(b) Non probability samples with non-probability sampling we cannot specify the
probability that each element will be included in the sample.
Its Types
Convenience sample
Judgement sample
Quota sample
Referral sample
Relevant population for my project report I will choose all the general people
because my assignment is based on Indian food.
For example
For suppose in My restaurant there are 15 people coming out of them suppose 15
people are ordering nonveg and remaining vegetarian so we can say the maximum
number of people interested are in nonveg according to survey.
Survey Question
Dear customers,
I am student of Diploma in Business management level 7 at Royal business
College in Tepuke. I am doing research to study the consumer preference
regarding smart India Restaurant Company and for the completion of my
project .I am conducting survey. Please give me some minutes from your busy
schedule by sparing your20-30 minutes for filling this questionnaire. I assure that
this information will be kept confidential. This information is just for research
study and academic purpose.
Thanking you
NAME
..
ADDRESS
..
AGE
..
CONTACT.NO
..
GENDER
A) Male
B) Female
Q.1) what is your views regarding Indian food?
Q.2) How often do you eat Indian food from outside?
Q.3) In our local area have you ever here about smart India restaurant and how
often visit there?
Q.4) what is your views regarding smart India restaurant related to their food
services facilities and etc?
(1.5)TIME FRAME
Date
Title
Time/duration
24april
Introduction, need of study, scope of study, and finds 4 days
to28april the problems and makes a objectives.
2014
28april-15 History of company, research methodology, data
18 days
may
collection, secondary data and primary data.
15may- Survey question , analysis and interpretation
10 days
25may
25may-10 Discussion, consultation, limitation, recommendation 15 days
June
10
JuneSurvey question of quantitative research and analysis 5 days
to15 June International marketing consultation proposal and
recommendation
(1.6)Objectives
The final part of clarifying my research project involves thinking in more detail
about my research objectives. It helped me to know about the value of time to
complete my project. I also knew about different technologies to develop
technologies to develop the advertisement.
(1.7)Research progress
My main motive in my research to solve the problem and achieve the goals. I went
through many problems in my research and i used the different methodology and
sample solves the problems. I went through many problems.
(Element 2-8086)
(2.1)DATA ANALYIS
This project report is depending on a questionnaire which was filled by customers
of smart India Restaurant Company. The data analysis shows the reactions
regarding the smart India restaurant products and services.
Q.1) Do you like Indian food?
Answers
No of respondents
Percentage
YES
14
99%
NO
1%
According to graph maximum customer like Indian food at 99% one % says they
dont like Indian food so it is clear that in Te puke Indian food market have good
value.
Q.2) Which Indian restaurant you visit causally in Te puke area?
Answer
No of respondents
Percentage
12
97%
India today
3%
According to this pie chart it is clear that mostly people in Tepuke like to go in
smart India restaurant as compare to other restaurant.
No of respondents
Percentage
YES
14
99%
NO
1%
According to this pie chart 99% people says that they know about the Indian
restaurant but some people says that they dont know about that.
Q.4) Which meals do you prefer the most in Smart India restaurant?
Answers
No of respondents
Percentage
Breakfast meal
1%
Lunch meal
11
96%
Dinner meal
3%
According to this pie chart 96% people like the lunch meal and the other people
like the breakfast meal 1% and some people like the dinner meal 3%.
Q.5) What you like about interior of Smart India restaurant?
Answer
no of respondents
Percentage
Traditional setup
93%
Atmosphere
3%
Indian music
4%
According to this graph the 93% people like traditional setup and some people says
like the Indian music and some people like the atmosphere as well.
Q.6) Why you like to prefer Indian food?
Answer
No of respondents
Percentage
Different taste
60%
Quality
40%
Price
0%
According to this pie chart the 60% Indian people says that different taste smart
India restaurant of food and the other 40% people like the food quality.
Q.7) Which type of Indian food, you taste the most?
Answer
No of respondents
Percentage
Spicy
93%
Sweet
2%
Normal
5%
In this report the 93% people like spicy food and the other2% people like the sweet
and some 5% people like the normal food.
No of respondents
Percentage
YES
94%
NO
6%
According to this pie chart the 94% people they see advertisement on TV and
newspaper and some says they dont see the advertisement.
Q.9) Does the advertisement influence you to purchase the Indian food?
Answer
No of respondents
Percentage
Strongly influenced
3%
Influence
2%
Average
94%
Less effected
1%
According to this graph the 94% people says that they are not much influence buy
the advertisement because Te puke is the small area so may be most of the people
know about that .some people says there is a need of advertisement.
Q.10) What type of services you expecting from Smart India restaurant?
Answer
No of respondents
Percentage
93%
Cheap deals
5%
Fresh quality
2%
According to this report the 94% people like the more variety of food from smart
India restaurant and the some 4% people like cheap deals and the other 2% people
take want the fresh quality.
(2.2)RESEARCH RESULT
According to this report 99% people like Indian food and 1% like other one.
According to this pie chart it is clear that mostly people choose Smart India
restaurant because of its quality so it is clear that most people focus on
quality of the food before choosing the Indian food.
According to this chart it clear people preferred to buy Indian food because
its not very expensive they have different ranges so that people can choose
according to their need.
The figure shows that 99% people satisfied with Indian food.
Above figures shows that majority of people satisfied with Indian food they
will recommend this for Indian food to their friends and family members.
On the other hand side 99% people are satisfies with this food.
According to this report the 94% people like the more variety of food from
smart India restaurant and the some 4% people like cheap deals and the other
2% people take want the fresh quality.
According to this pie chart 99% people says that they know about the Indian
restaurant but some people says that they dont know about that.
According to this pie chart the 94% people they see advertisement on TV
and newspaper and some says they dont see the advertisement.
According to this pie chart the 60% Indian people says that different taste
smart India restaurant of food and the other 40% people like the food
quality.
(2.3)DICUSSION
In this project report, I discussed about on smart Indian restaurant. It is all about
the popularity sales and quality and comfort of the Indian food which is very
important for the organic food to run successful in the market. I have done to
research to find out why smart India restaurant has lesser sales. I have done this
research objectives to solve the problem like how to right place of open the
restaurant, survey about food quality, try to improve the facilities of the restaurant
by doing survey related to smart India restaurant of food quality and customers
services.
In research methodology, I have choose qualitative research method, by this
method I know about customer behavior related to this Indian food. This
information is very important for an organization by this information organization
make that Indian food according to the customer needs and make a good relation
by fulfilling demands of customers. Now I will explain to data collection I have
choose two different methods like primary data and secondary data.
In primary data I collected information from different sources for the smart India
company surveys, and observation. On the other hand side in secondary data I will
collect all information from the company of website. Information related with
history of a company, food quality, customers service, price and discount. These
information more and more help me to make a project report.
(2.3)CONCULATION
According to survey, the all customers are satisfied with Indian food. But
restaurant need to do advertisements to aware the customer related to the product.
(2.4)RECOMMENDATION
Provide good quality of food (like make a different dish according to the
customers taste).
Lack of knowledge.
Lack of time.
(3.2)Recommendation
I am agree with this report but I want recommend something which help in
development of restaurant that are following.
Company should increase the varieties of food by which increase the level of
customers.
Restaurant should provide the more services like takeaway and dine in as
well as online facilities.
(3.3)INFLUENCING FACTORS
Political
Political decisions can affect businesses greatly; occasionally they can go in
the favour of the business, like a grant that exempts the business paying
taxes, yet other times they can restrain a business, when they raise business
taxes or stop them from growth etc. In Britain, the government can supply
support for businesses in different ways, depending on the sector they are in.
Legal
The first is that "law" belongs to individual nations and international law
only exists to the degree that individual nations are willing to relinquish their
rights. The second is the lack of an adequate international judicial and
administrative framework or a body of law which would form the basis of a
truly comprehensive international legal system.
Cultural
Questions about where people are from, where their family including
extended family is residing are common. Marriage is also central to the
social fabric of Indians. Be prepared to have others ask you if you are
married (lagan), particularly if you are a woman and have completed your
studies. Asking lots of questions to get to know others is very common.
Reference:
www.menumania.co.nz/restaurants/smart-indian-restaurant
www.menumania.co.nz/restaurants/smart-india-restaurant-mountmaung
www.slideshare.net/.../vortex-ecosmart-hand-dryer-for-mystica-restauran
www.sagepub.com/upm-data/48453_ch_1.pdf
www.surveygizmo.com/survey-blog/quantitative-qualitative-research/
www.snapsurveys.com/qualitative
quantitativeresearchen.wikipedia.org/wiki/Quantitative research
en.wikipedia.org/wiki/Methodology
ori.hhs.gov/education/products/n...u/data management/dctopic.html
www.businessdictionary.com/definition/primary-data.html