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  • Swiss Style

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    alexroka
    859 Ansichten39 Seiten
    The document discusses the International Typographic Style, also known as the Swiss Style. It was developed in the 1950s in Switzerland and was characterized by cleanliness, readability and objectivity. Key aspects included asymmetric layouts, use of grids, flush left/ragged right text, typography as the primary design element, and use of sans-serif typefaces. Several influential Swiss designers are profiled, including Adrian Frutiger who designed the widely used typefaces Univers and Frutiger. Max Miedinger designed Helvetica, while Max Bill founded the Ulm School of Design and influenced clarity and proportions in design.

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    International Typographic Style

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    The document discusses the International Typographic Style, also known as the Swiss Style. It was developed in the 1950s in Switzerland and was characterized by cleanliness, readability and objectivity. Key aspects included asymmetric layouts, use of grids, flush left/ragged right text, typography as the primary design element, and use of sans-serif typefaces. Several influential Swiss designers are profiled, including Adrian Frutiger who designed the widely used typefaces Univers and Frutiger. Max Miedinger designed Helvetica, while Max Bill founded the Ulm School of Design and influenced clarity and proportions in design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    859 Ansichten39 Seiten

    Swiss Style

    Hochgeladen von

    alexroka
    The document discusses the International Typographic Style, also known as the Swiss Style. It was developed in the 1950s in Switzerland and was characterized by cleanliness, readability and objectivity. Key aspects included asymmetric layouts, use of grids, flush left/ragged right text, typography as the primary design element, and use of sans-serif typefaces. Several influential Swiss designers are profiled, including Adrian Frutiger who designed the widely used typefaces Univers and Frutiger. Max Miedinger designed Helvetica, while Max Bill founded the Ulm School of Design and influenced clarity and proportions in design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 39

    ///

    International
    Typographic
    Style

    ///
    International Typographic Style

    • “Swiss Style”

    • 1950’s

    • Cleanliness,
    readability,
    objectivity
    Aesthetics

    • Asymmetric layouts

    • Use of grid

    • Flush left ragged right


    text

    • Prefer photography

    • Typography as primary
    design element

    • San-serif typefaces
    Aesthetics
    Typefaces // Type Designers

    • Akzidenz Grotesk

    • 1st san-serif typeface


    widely used

    • 1800’s

    • Firmin Didot

    • Influenced neo-grotesk
    typefaces
    Adrian Frutiger

    • Born 1928

    • Switzerland

    • Kunstgewerbeschule

    • Egyptienne 1956
    Adrian Frutiger
    Adrian Frutiger

    • Univers

    • 1954

    • Clear lines & legibility

    • Classification system
    Adrian Frutiger

    • Unique Classification System

    • Adopted by other type designers


    Univers

    • Popular in 60’s & 70’s

    • Swiss International
    Airlines

    • Deutsche Bank

    • GE

    • Apple
    Adrian Frutiger

    • Frutiger 1954

    • Commissioned by the
    Charles De Gaulle
    International Airport
    Folio

    • Konrad Bauer &


    Walter Baum

    • 1957

    • Closest relative to
    Akzidenz-Grotesk
    Resemblance
    Max Miedinger

    • 1910 - 1980

    • Zurich, Switzerland

    • Kunstgewerbeschule

    • Globus Typographer
    Max Miedinger

    • Helvetica

    • 1957

    • “cutting-edge swiss
    technology”
    Max Bill

    • 1908 - 1994

    • Bauhaus

    • 1994 became teacher


    at School of Arts in
    Zurich

    • Watch designs for


    Junghans
    Junghans
    Max Bill

    • 1953 found Ulm School


    of Design

    • Most decisive influence


    on Swiss design

    • Clarity & precise


    proportions
    Max Bill
    Max Bill
    Ulmer Hocker
    Max Bill
    Emil Ruder

    • 1914-1970

    • Basel School of Design

    • 1962 International
    Center for the
    Typographic Arts in
    New York

    • Published Typographie
    Emil Ruder
    Emil Ruder
    Emil Ruder
    Armin Hoffman

    • 1947 Basel School of


    Design

    • Absolute and
    universal graphic
    expression

    • Teacher at Yale

    • 1965 Graphic Design


    Manual
    Armin Hoffman
    Armin Hoffman
    Armin Hoffman
    Josef Müller-Brockmann

    • 1914 - 1996

    • Kunstgewerbeschule

    • 1936 graphic design


    studio in Zurich (22)

    • 1951 concert posters


    for the Tonhalle
    Josef Müller-Brockmann
    Hans Neuburg
    Theo Ballmer
    Other Examples
    Japanese Examples

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