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THE ICFAI UNIVERSITY JAIPUR

Faculty of Management Studies


Course Handout
Second Semester: 2012 - 2013
Course Code/No.
SL MM 502
1. Instructor-in-charge
Instructor(s):

Course title
Marketing Management II
:

L P U
3 0 3

Prof. Sharad Kamra


Room no. 23
email: sharadkamra3101@gmail.com,
Mob : +91 9314024652

2. Scope & Objective of the course: To equip students with a basic level of understanding on the importance and role
of marketing in the managerial decision making process of an enterprise. Further, for such of those students who would
wish to specialize in marketing, each topic should create curiosity leading to selection of appropriate electives for
deeper understanding.
At the end of the course, the student should be able to:
1. Define concepts of MM-II
2. Identify how these concepts appear in cases/practical situations
3. See the link between MM-I and subsequent concepts
4. See the inter-relation between concepts/situations
5. Use this knowledge to arrive at solutions to practical situations
6. Try to use them in live marketing projects
7. Learn to work in teams through project work/presentations
8. Outline the strategic planning process and identify the role of marketing in the planning process
3. (a) Textbook(s):
T1

Marketing Management, Feduni, 2004

(b) Reference book(s):


R1

Marketing Management, Philip Kotler, eleventh edition, Pearson, 2004

R2

Marketing Management, Kotler, Keller, Koshy and Jha, 13 edition,


Pearson, 2009

R3

Marketing, etzel, Michael J et al. Mc Graw-Hill, 13 edition, 2004

R4

Marketing Management: Global Perspective - Indian Context, 4 e,


Ramaswamy, V S / Namakumari, S. Macmillan India Limited, 2009

R5

The CRM Handbook, Jill Dyche, First Edition, Pearson, 2002

C1 (Cases)

Case Studies in Marketing, Volume III, Feduni, 2004

C2 (Cases)

Case Studies in Management: Volume V, Feduni, 2007

C3 (Cases)

Case studies in Management: Volume VII, Feduni, 2007

C4 (Cases)

Case studies in Management: volume II, Feduni, 2004

th

th

th

Course Handout -Marketing Management II (Session 2012 2014)


(c) Other readings:

websites
1. http://marketingtoday.com/
2. http://www.targetmarketingmag.com
Magazines
Brand Equity, an Economic Times Supplement every Wednesday, Sunday Economic times
4Ps, Business Today, Business India, Business World
4.Lecture-wise plan
Lecture/
Learning
Session Nos. Objectives
3

1. To identify with fundamentals of


Marketing Research
2. To be acquainted with the scope and
various types of Marketing Research and
its application in Profession of Marketing
1. To make students familiar with and
understand the use of Customer
Databases
2. To grasp the applications and
development of Data warehouses and
process of Data Mining in Marketing
To understand how to:
1. Develop Product classification
2. Manage Product Lines & Product Line
extensions
To comprehend:
1. Challenges in new Product Development
2. New Product Development Process
3. Stages in New Product Development

To recognize and appreciate:


1.
2.
3.
4.
5.

Brand as a concept & its significance


Brand Management
Types of brands & the challenges
The concept of Brand equity
Branding decisions, packaging & Labelling

Topics to be covered
Marketing Research

Reference
(Chapter/Sec./Page Nos.
of Text/Ref. Books)
T1: Ch.7/Pg.95-111
R1: Ch.5/Pg. 129-139

Customer Databases &


Database Marketing

T1: Ch.24/Pg.413-414
R1: Ch. 2/Pg. 52-56
R3: Ch.7/Pg 173- 194

Product Line & Product


Mix decisions
Case: ITC Foods Growth &
future Prospects
New Product
Development
Case: New Product
Development at Schwan
Food company: Innovation
through Communication
Branding Decisions

T1: Ch.11/Pg. 173-190


R1: Ch.14/Pg. 407-418
C3 : Case 2/Pg. 203-222

Case: The Maggi Brand in


India: Brand Extension &
Repositioning

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch.13/Pg. 207-216


R1: Ch. 12/Pg. 348-380
C2: Case 8/Pg. 117-134

T1: Ch.14/Pg. 217-236


R1:Ch.14/Pg. 418-437
C3:Case3/Pg.223-240

Page 2

Course Handout -Marketing Management II (Session 2012 2014)


3

1. To comprehend the Internal and External


Factors Affecting Pricing Decisions.
2. To be acquainted with the Pricing
Objectives - Pricing Approaches - Costbased Pricing - Buyer- based Pricing Competition-based Pricing.
3. Learn to develop New Product Pricing
Strategies - Product-mix Pricing Strategies Price Adjustment Strategies - Price Changes
4. To discern how to Set the price initiating
and responding to price changes, price
bidding.
1. To appreciate Importance and role of
marketing communication
2. Learn to develop effective marketing
communication
3. To know how to decide the appropriate
marketing communication mix
1. To become skilled at how to Develop and
manage advertising,
2. To appreciate how to make Decisions on
media and measurement.

Pricing Decisions

To gain knowledge of the methods and


tools of:
- Sales Promotion
- Publicity
- Public Relations
To appreciate:
1. Nature, role and functions of Marketing
channels
2. channel Design decisions
3. channel Management decisions
4. channel dynamics
5. channel behaviour
6. marketing systems
7. channel Conflicts
To ascertain:
1. Objectives of Market Logistics
2. logistics decisions
3. Strategic issues in managing logistics
4. Functions and types of Warehousing
Wholesaling & its growth
5. Classification of Wholesalers
6. Changing patterns of wholesaling &
market decisions.
To be acquainted with:
1. Types of retailers
2. Retailer Marketing decisions
3. Global trends in Retailing & its impact on
India
4. Future of retailing in India.

Promotions
Case:Glaceau: Marketing
Vitamin Water

T1: Ch. 15/Pg 237 -253


R1: Ch. 16/Pg. 470-502

Case: Air Deccan: Indias


First Low cost Airlines

C 3: Case 7/ Pg..287-290

Integrated Marketing
Communication

T1: Ch. 19/ Pg 313-328


R1: Ch. 19/Pg 563-583

Advertising

T1: Ch. 20/Pg 329-342

Case: Unilevers Real


beauty campaign for Dove

R1:Ch.20/Pg.589-606
C2: Case 2/Pg. 13-40
T1: Ch.20/Pg. 342-352
R1: Ch. 20/Pg. 609-617
C3 :Case 5/Pg. 241-262

Marketing Channels
Case : Pepsicos
Distribution & Logistics
operations

Logistics & wholesaling


Case: Unilever
restructures its Supply
chain Management

Retailing
Case: Crossroads Retailing
Lessons

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch.16/Pg. 254-275


R1: Ch. 17/Pg. 503-534
C1: Case 3/ Pg. 32-43

T1:Ch.17/Pg. 276-291
R1: Ch.18/Pg. 547-558
C1: Case 8/Pg. 81-93

T1: Ch.18/Pg. 292-309


R1: Ch. 18/Pg. 535-546
C1: Case 10/Pg. 109-114

Page 3

Course Handout -Marketing Management II (Session 2012 2014)


2

To ascertain:
5. Nature & importance of personal Selling
6.Types of Sales Persons
7.Personal Selling Process
8.Improving Personal Selling Efforts
9.Sales force Management
To get acquainted with:
1.Trends in business environment
2.Marketing organizations
3.Linkages with other departments
4.Strategies for organization wide
marketing orientation
5.Marketing implementations
6.Evaluation & Control
To understand how to analyze & prepare :
1. Marketing Costs
2. Customer Profitability
3. Budgeting for Sales force Deptt.
1. To be familiar with the Importance and
Environment of Rural Marketing
2. identify with Rural Consumer Demand,
Size & Composition.
3. Acknowledge 4As in Rural Marketing
To become skilled at the concept and
applications of CRM with focus on Defining &
Delivering CRM

Personal Selling & Sales


Force Management

To comprehend:
1. The concept of Direct Marketing
2. Reasons for Growth of direct marketing
3. Relationship between Customer
database and direct marketing
4. Channels of direct marketing
5. Online marketing -Internet and Ecommerce.
To gain knowledge of
1. Economics of International Marketing
2. Global Markets
3. Export Marketing Strategies
4. The role of the Government and the
Government sponsored support system
To recognize:

Direct and Online


Marketing

1.The value of Ethics in Marketing.


2.The responsibilities of a marketer towards
imbibing ethics in marketing practices

T1: Ch.21/Pg. 353-374


R1: Ch. 21/Pg. 637-663

Developing & Managing


Marketing Department &
Organization

T1: Ch.22/Pg. 375-392


R1: Ch. 22/Pg. 665-704

Marketing Budgets & Cost

T1: Ch.4/Pg. 50-62


R1: Ch. 3/Pg. 81-85

Rural Marketing

R4: Ch.48/Pg.696-717

Case:Coca colas thirst for


Rural Market

C4: Case 6/Pg. 68-78

CRM

R1: Ch.3/Pg.76 77
R5: Ch.1/pg. 27 - 42
Ch.2/Pg.43 74
T1: Ch. 24/Pg. 411-426
R1: Ch. 20/Pg. 620-629
C3: Case 4/Pg. 241-262

Case :Harnessing the


Power of Online social
communities for branding
& market development
Global Marketing
Case: IKEAs Global
Marketing Strategy

Responsibility and Ethics


in Marketing
Case: Glaxosmithklines
Marketing Strategy for
requip

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

T1: Ch. 23/Pg. 393 -410


R1: Ch. 13/Pg. 383 403
C2: Case 11/Pg. 153-170

T1: Ch.27/Pg.451-470
R3: Ch. 1/Pg. 18-19
C3: Case 1/Pg. 177-202

Page 4

Course Handout -Marketing Management II (Session 2012 2014)


5.Evaluation Scheme:

Component

Individual
Assignment

Duration
(hr/min)

----

Case analysis
Assignment ---I (group)

Course
coverage/
Syllabus

Date /Time

Marketing
Research

Tuesday,
17th Jan 2012
3:10 PM onwards

Branding
Decisions

Weightage
(%)

Test I

30 min

Mid Term
Examination

90 min

20

Marketing
Quiz

----

Project
(Group +
---individual)
Case analysis
Assignment-II ---(Group)

Tuesday,
31st Jan 2012
3:10 PM onwards
Tuesday,
Session 1 - 16
14th Feb 2012
3:30 4:00 pm
Tuesday,
Session 1 - 20
28th Feb 2012
3:30 5:00 PM
Tuesday,
Session 1 - 28
13th Mar 2012
3:10 PM onwards
Tuesday,
4Ps
27th Mar 2012
3:10 PM onwards
Tuesday,
Rural Marketing 10th Apr 2012
3:10 PM onwards

Remarks
Field/ Library/web
research followed by
Presentation and
submission
Case analysis submission
followed by Presentation
(Group Activity)
Closed book written Test
Closed book written
Examination
To be organized by
students
Outdoor Project followed
by Presentation & report
submission
Case analysis submission
followed by Presentation
(Group Activity)
Evaluated by the instructor
in the middle and at the
end of the semester
Evaluated by the instructor
*

Academic
Interaction

continuous

----

----

Regularity in
class

continuous

4*

----

------

----

Tuesday,
8th May 2012
---10:00 AM to I:00 PM

End Term
Examination

----

40

TOTAL

100

* These 4 marks would be proportionally distributed for attendance of the student over and above the
mandatory 75% attendance.
6. Chamber Consultation Hours: Every Thursday (5:00 PM to 6:00 PM)
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances.

However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Page 5

Course Handout -Marketing Management II (Session 2012 2014)


8. General:
a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each student to understand
and evaluate their understanding of the topic.

b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4 participants. The students
will be allotted a case, which first they need to discuss amongst the group members and then submit
type written assignment.
c) Written Test: A closed book Written Test as per the coverage of syllabus
d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students
e) Marketing Project: The students will be given a Team project, which will be essentially an outdoor assignment.
In this assignment, the students may be assigned the task to go and interview people with the help of
questionnaires and later compile the report on the basis of Secondary/Primary data. This will be followed by
Class room Presentations. The students presentation will be in form of not more than 8 power point slides. The
presentation will be for 10 minutes and it will be followed by a 5 minute Q&A session.
The written Report should be between 15 20 pages (including exhibits)
Sources of information:
Secondary data: Participants are expected to gather sufficient information from newspapers, magazines,
published company and industry reports and from the internet.
Primary data: Participants may get in touch with other industry professionals, entrepreneurs and others who can
provide insights on the intended business.
An interim performance report is due by the 7th day of the start the project. This interim report may include:

Initial Outline

Questionnaire Design

Interview records

Current information needs

Sd/
Prof. Sharad Kamra
Date: 5th January 2012

Name & Signature of I/C

Form: GT/2

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Page 6

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
MBA
Second Semester: 2011-2012
Course Code/No.
SLRM502
1. Instructor-in-charge
Instructor(s)

Course title
Business Research Methods
:
:

L P U
3 0 3

Shradha Banga
Room No. 25
Email id: shradha.banga@gmail.com
Mobile No. : +919887059390

2. Scope & Objective of the course:


To help understand the process and significance of research work in business decisions making.

At the end of the course, the student will be able to:-

Formulate problems, design the research process, collect required information,


analyze, interpret and apply research to arrive at the solution of business related
problems
Use appropriate software for scientific analysis of data.

3. (a) Textbook(s):
T1: Business Research Methods

Icfai University Publication

2005

(b) Reference book(s):


R1: Statistics for Management, 2nd ed

Levin and Rubin

Prentice Hall of India

(c) Other readings:


www.ssrn.com
www.emeraldinsight.com
http://www.proquest.co.uk/en-UK/
Economic and Business daily: The Economic Times, Business Standards etc.
Business Magazines: Business India

2008

COURSE HANDOUT BRM


THE ICFAI UNIVERSITY, JAIPUR

Lecture-wise plan
Lecture/
Session Nos.
1-2

Learning
Objectives
To understand:
Significance of Research in business.
Types of Research.
Ethics in research
Consequences of Plagiarism

3-4

To recognize the importance of:


Review of literature and
Identification of problem/opportunity
in research process.

5-7

To know formulation of constructs,


statement of objectives,
statement of hypothesis,
identification of variables,
data collection, data analysis, report
writing.

8-9

To understand:

Reference
(Chapter/Sec./ Pg.
Topics to be covered
Nos.
(of Text/ Ref. Books)
T1:Chapter 1/
Introduction to
Research
Pg. 4-10
Meaning & definition
of Research
Relevance and.
Introduction
to T1:Chapter 2/
critical review of Pg. 12-13
literature:
identification
of
research problem
Research
T1:Chapter 2
processes
Pg. 14-18

Research design

Types of Research Design: descriptive,


exploratory and causal.
10-11

12-13

T1:Chapter 3
Pg. 22-30

To know the
Types of measurements in research.

Scales and
Measurements:

T1:Chapter 4

Developing Scales Classification of


scales

Scales and
Measurements:

T1:Chapter 5

Pg. 33-42

Pg. 44-59

Types of Errors in measurement


14-16

2|Pg.

To recognize sampling process- Sampling


identification of sampling frame,

T1:Chapter 6
Pg. 62-68

COURSE HANDOUT BRM


THE ICFAI UNIVERSITY, JAIPUR
sampling techniques.
17

18

To
understand
determination.

sample

size Sampling

T1:Chapter 6
Pg. 69-73

To understand the significance and Sampling


techniques of collection of data.

T1:Chapter 6
Pg. 74-77

Test of reliability and normality.


19

To understand Secondary data analysis

Secondary Data

T1:Chapter 7
Pg. 82-94

20

To know about survey research

Survey research

T1:Chapter 8
Pg. 97-113

21-22

To understand Questionnaire making

Questionnaire Design

T1:Chapter 9
Pg. 117-127

23-24

25-26

27

28

29

3|Pg.

To understand Data Preparation: Data Data


Coding, Data Cleaning,
Preparation
with statistical
package

T1:Chapter 12

To Identify Outliers, Handling Missing Data


Values, frequency tables, cross Preparation
with statistical
tabulation.
package

T1:Chapter 12

To Practice the same on data


collected by every student

Data
Preparation
with statistical
package

T1:Chapter 12

To know about Basics of Hypothesis


Testing

Hypothesis Testing:
Basic concepts

T1:Chapter 13

To understand Cross Tabulation and chi


square test

Hypothesis Testing:
Test of differences

T1:Chapter 14

Pg. 164-170

Pg. 171-174

Pg. 175-178

Pg. 181-190

Pg. 193-204

COURSE HANDOUT BRM


THE ICFAI UNIVERSITY, JAIPUR
30

31-32

33-34

To understand Hypothesis Testing


about single mean and ANOVA

Hypothesis Testing:
Test of differences

T1:Chapter 14
Pg. 205-218

To understand multivariate analysis:- Introduction to


Multiple regression, Factor analysis, Multivariate
cluster analysis, Discriminant analysis, techniques
conjoint analysis, MDS, correspondence
analysis.

T1:Chapter 16

To know Multiple regression on SPSS

T1:Chapter 16

Multiple Regression

Pg. 239-245

Pg. 246-252
35-36

To put into practice


regression on SPSS

37-38

To put into practice Factor analysis on


SPSS

Factor analysis

T1:Chapter 16

39-40

To know Factor analysis on SPSS

Factor analysis

T1:Chapter 16

41-42

To understand Types of reports


planning and organizing a research
project, Harvard system of referencing
Bibliography footnotes checklist evaluation of report.

Report writing

T1:Chapter 17

4|Pg.

Multiple Multiple Regression

T1:Chapter 16

Pg. 260-269

COURSE HANDOUT BRM


THE ICFAI UNIVERSITY, JAIPUR

5. Evaluation Scheme:
Component

Test I

Assignment and
Viva

Mid term
Examination

Duration
(hr/min)

Weightage
(%)

50 mins

10

5/2/201115/2/2011

90 min

Course
coverage/
Syllabus
Lectures 1-15

Lectures 16-22

Lectures 1-22

20

Date
3/2/2011
12-1 pm
Friday

Remarks
Closed book test will include:
10 Short answers and 2
descriptive questions

Viva
criteria:
17/2/2011 Evaluation
conceptual understanding of
12-1 pm topics covered in sessions
Friday
02/03/2012
Friday

Closed Book Written


Examination

10-11.30 am

Test II

Assignment
and Viva

Academic
Interaction
Regularity in
class
Comprehensive
Examination

50 min

21/3/201120/04/12
Research Paper
Submission and
Presentation

10

Lectures 23-30

13/4/2011 Closed book test will include:


12-1 pm 10 Short answers and 2
descriptive questions
Friday

Model Building
and testing it.
Report Writing
and
Presentation

Presentation
Student will submit Research
on
27/4/2011 Paper (softcopy and hard
copy) and deliver
12-1 pm presentation of the same
Friday

(4+3)

continuous

Evaluated by the instructor in


the middle and at the end of
the semester

continuous

Evaluated by the instructor *

03 hrs

40

Full Syllabus
Lectures 1-42

07.05.2012
Monday

Closed Book Written


Examination

10am -1pm

* These 4 marks would be proportionally distributed for attendance of the student over and above the
mandatory 75% attendance.
5|Pg.

COURSE HANDOUT BRM


THE ICFAI UNIVERSITY, JAIPUR

6. Chamber Consultation Hours: 12-1 pm every Friday.


7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine
circumstances. However, there has to be a Prior and proper intimation to the undersigned or the
Program Coordinator.
8. General:
a. Assignment topics will cover the given syllabus but it should be aligned with the current
economicscenario.

Date: _ _ _ _ _ _ _ _ _
Form: GT/2

6|Pg.

Name & Signature of I/C

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
Second Semester: 2012 - 2013

Course Code/No.

SL IT 502
1. Instructor-in-charge
Instructor(s)

Course title
Enterprise Wide Information Systerms
:
:

L P U
3 0 3

Prof. Mukesh Srivastava


Room No. 28
Email id: mk_sri@yahoo.com
Mobile No. : 9352280969

2. Scope & Objective of the course:


The objective of this course is to help students acquire basic understanding of enterprise wide business
processes and their integration through IT applications to gain competitive advantage. To enable the
students, design and develop information systems using MS-Access.
Learning Outcomes
On successful completion of the Course, the students will be able to do the following:
1. Demonstrate the understanding of process view of organization, its problems and need for reengineering.
2. Apply database principles, in designing and developing information systems using MS-Access.
3. Identify and understand different enterprise applications like ERP, SCM, CRM and their
integration for gaining competitive advantage.
4. Describe current advancements in enterprise applications like Data Warehousing, Data Mining,
Business Intelligence and Green Computing
3. (a) Textbook(s):
T1
T2

Information Technology & Systems, 2nd Edition


Information Technology in Management

FedUni Publication, 2007


ICMR Publication, 2008

(b) Reference book(s):


R1

MIS: Managing the Digital Firm

Latest Edn Laudon , K.C. / Laudon, J.P.


Prentice Hall

R2

Enterprise Systems For Management

Latest Edition, Luvai .F. Motiwalla, Jeff


Thompson, Pearson Education.

R3

Introduction to Database System

Latest Edition, C. J. Date

Modern Database Management

Latest Edition, Jeffery . A. Hoffer, Mary


Prescott, Heikki Topi, Prentice Hall

R5

Microsoft Access 2007 Plain and Simple

Frye, Curtis. Microsoft Press 2007


(Plain and Simple Series)

R6

Enterprise Resource Planning

Mary Sumner. Pearson Education, LPE.

R4

Lecture-wise plan
Lecture/
Session
Nos.

Learning
Objectives

Reference
(Chapter/Sec./
Page
Topics to be covered
Nos.
(of Text/ Ref. Books)

1-2

Introduction to Business Process, Problems


of functional division, Business Process Reengineering, Process redesign and mapping

Process View of
Organization

3-6

Basic concepts, Data Models, Advantages of


Database Approach, Overview of E-R
Modeling, Data Flow Modelling, Entity,
Attributes, Relationships, key Concepts,
Normalization,
Basic
Normal
Forms
(restricted up to 3 NF), overview of SQL
Database
design
process,
building
Databases with MS-Access- Implementation
and Presentation of MIS - Forms, Queries
and Reports. Imports and Export from /to MS
Access/ MS Excel.
Exercises to be provided by the instructor

Database
management
systems

7-10

11-15

16-20

21-24

25-28

29-31

32-34

35-37

38-40

Exercises to be provided by the instructor

Information System
Development

T2:Ch1/Pg 1 -15

T1:Ch8/Pg 169 -200

R3:Ch2/Pg 115
R5:Ch3/Pg 216

MIS Building handson classroom


exercise

R5:Ch. 3 to 6

MIS Project
Execution

R5:Ch. 3 to 6

Operational advantage of enterprise wide


applications, Overview of Finance &
Accounting, Manufacturing, Sales &
Distribution, HR modules, ERP-II
Overview of Supply and Demand Chains,
SCM Framework, RFID in SCM and how it
aids in Business process re-design and
optimization, e-SCM

ERP

Introduction to CRM Applications, Growth of


CRM Applications, CRM as an enabler of
Customer Centric Strategy, e-CRM

CRM Applications

Integration of ERP, SCM and CRM


applications

Integration among
Enterprise Solutions

T2 : Ch. 9 /Pg 100-105

E-Business models viz B2B, B2C, C2C, ECommerce

E-Business

T1:Ch. 16/Pg 331-339

Data Warehousing, Data Mining, Business


Intelligence, Green Computing

Trends

Total Number of Sessions

T1:Ch. 18/Pg 369-394


T2 : Ch. 3 /Pg 31-49

SCM Applications

T1:Ch. 17/Pg 345-368


T2 : Ch. 4 /Pg 50-61
T1:Ch. 19/Pg 395-406
T2 : Ch. 5 /Pg 62-50
T1:Ch. 16/Pg 339-344

T2 : Ch. 6 /Pg 77- 83


Video Case Studies &
Power Point
Presentation

40

4.Evaluation Scheme:

Component

Duration
(hr/min)

Weightage
(%)

Test I
50 Min

Session 1 15
-

10 Min

Date/ Time

Remarks

27-Jan-2012

Closed book written Test

Assignment-I

Presentation

Course
coverage/
Syllabus
Session 1 10

4:10 PM to
5:00 PM
6-Feb-2012

by 6:00 PM
17-Feb-2012
Session 07 15 to
24-Feb-2012

Hand Written Home


Assignment

Individual Presentation

29-Feb-2012
Mid Term
Examination

90 min

20

Test II
50 Min

Session 1 20
3:30 PM to
5:00 PM
Session 21 28 23-Mar-2012

30 Min.

Assignment-II
100 min

4:10 PM to
5:00 PM
13-Apr-2012

TQM & Project


Management

4:10 PM to
5:00 PM
4-May-2012
By 5:00 pm

Academic
Interaction
Regularity in
class

---continuous

continuous

TOTAL

40

Closed Book

Hand Written Home


Assignment
Evaluated by the instructor
in the middle and at the
end of the semester
Evaluated by the instructor
*

---12-May-2012

End Term
180 Min
Examination

Open book written Test

Open
ERP Quiz

Closed book written


Examination

10:00 AM to
1:00 PM

Closed book
comprehensive
Examination

100

* These 4 marks would be proportionally distributed for attendance of the student over
and above the mandatory 75% attendance.
6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine

circumstances. However, there has to be a Prior and proper intimation to the


undersigned or the Program Coordinator
Date: _ _ _ _ _ _ _ _ _

Name & Signature of Instructor

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
MBA
Second Semester: 2011-2012
Course Code/No.
SLFI502
1. Instructor-in-charge
Instructor(s)

Course title
Financial Management-II
:
:

2. Scope & Objective of the course:

L P U
3 0 3

G. D. Rathod
Room No. 47
Email id: gdrathod@iujaipur.edu.in
Mobile No. : +91 9829024490

Develop a framework to evaluate key decision in respect of capital structure, dividend policy, working capital
management and decision involving alternate choices.
At the end of the course, the student will be able to: Explain the need of Financial Forecasting and prepare Pro-Forma Financial Statements
Understand concepts of Leverage and measures of Leverage
Understand the concepts and theories of capital structures.
Analyze the Capital Structure Policies and Decisions
Understand and analyze models of dividend policies of management
Understand theories and concepts of Inventory management and Receivable management
Understand the Working Capital Management concepts and develop working capital cycle.
Explain the role of a treasury manager by understanding cash
Understand and evaluate CVP analysis and evaluate the decision making using different cost
accounting techniques
3. (a) Textbook(s):
T1
(b) Reference book(s):
R1

Financial Management , Feduni, 2005

Financial Management: Theory & Practice. Chandra, Prasanna. Tata


McGraw-Hill 2007, 7e

R2

Case Studies in Management: Volume VIII, Fed Uni., August 2007

R3

Cost Management, Ravi M. Kishore, Taxmann-2007, 3e

R4

Cost Management, Jawaharlal, Tata Mc Graw-Hill Publishing Company


Limited,

(c) Other readings:


www.icai.org.in
www.icwai.org
www.investopedia.com
www.wikipedia.org
www.sebi.gov.in
www.rbi.org.in

COURSE HANDOUT FM-II


THE ICFAI UNIVERSITY, JAIPUR
Websites of leading companies, BSE, NSE, Private and PSU banks, NBFCs etc.
Financial daily The Economic Times, Business Standards etc.
( e-copy of finance news papers can be read from the respective websites)
Finance Magazines: Business India, Business World, Business Today etc.
Lecture-wise plan
Lecture/
Learning
Session
Objectives
Nos.
1-2
To understand financial planning and
forecasting and to know how to prepare
Pro-Forma Income Statement and Balance
Sheet
and
derive
External
Funds
Requirements
3

4-5

6-7

8-9

To understand the concept of External


Funds Requirements (EFR) and estimate
the EFR from the given financial data of
the Pro Forma statements

Growth and External


Funds Requirement EFR

T1: Ch.9/Pg.171-178

To understand the concept of Net Income


Approach - Net Operating Income Approach
-Traditional Approach and solve related
problems.

Capital Structure
Theories

T1: Ch.1/Pg. 67-90

To know the formal theory of capital


structure by studying Modigliani-Miller
Model (MM), Miller Model - Criticisms of
MM and Miller Models to understand
Financial Distress & Agency Cost

Capital Structure
Theories

T1: Ch.1/Pg. 67-90

To understand Business & Financial Risk and


Determinants of Capital Structure Decision
To analyse the Approach to Estimating the
Target Capital Structure

Capital Structure
Policy

T1: Ch.4/Pg. 55-66


R1: Ch.20/ 510-544

EBIT / EPS Analysis


and ROI / ROE
Analysis
Case analysis:
Dressen (Abridged)
(A)

T1: Ch.4/Pg. 55-66


R1: Ch.20/ 510-544

Leverage

T1: Ch.8/Pg. 161-169

10

To analyse the given case so as to


understand the underlying concepts of
capital structure theories.

11-12

To Measure and analyze the implications


of Leverage - Operating Leverage, Financial
Leverage and Total Leverage.

2|Page

Reference
Topics to be covered (Chapter/Sec./ Page Nos.
(of Text/ Ref. Books)
Financial planning
T1: Ch.9/Pg.171-178
and Forecasting
R1: Ch.5/Pg. 105-112

R1: Ch.5/Pg. 116-122

R1: Ch.19/Pg.477-482

R1: Ch.19/Pg. 482-500

R2: Case 3/Pg.25-42

R1: Ch.20/Pg.515-518

COURSE HANDOUT FM-II


THE ICFAI UNIVERSITY, JAIPUR
13-14

15

16-18

19

20-22

23-24

25-27

28

3|Page

To understand the concepts of dividend


policy by studying Traditional Position Walter Model - Gordon Model - MillerModigliani Position - and Rational
Expectations Model.

Dividend Policy

To analyse the given case so as to


understand the underlying concepts of
dividend policy

Case Analysis: Hero


Hondas Dividend
Policy

T1: Ch.12/Pg. 217-228


R1: Ch. 22/555-582

R2:Case 1 /Pg.3-16

To understand the objectives of Working Estimation of


Capital and know the factors affecting the Working Capital
Composition
of
Working
Capital Needs
Independence among Components of
Working Capital - Operating Cycle Approach
to Working Capital.

T1: Ch.13/Pg. 230-253

To analyse the given case so as to Case Analysis: Intel:


understand the underlying concepts of Managing Working
Capital
dividend policy

R2: Case 2/ Pg.17-24

To understand the nature of Inventory and Inventory


its Role in Working Capital and study the Management
Purpose of Inventories and know types and
costs of Inventory

T1: Ch.15/Pg. 275-297

To know Inventory Management Techniques Inventory


with solving problems and understand Management
Pricing of Investments - Inventory Planning
and Control.

T1: Ch.15/Pg. 275-297

To understand the Purpose of


Receivables , Cost of Maintaining
Receivables and Credit Policy Variables
(Credit Standard, Credit Period, Cash
Discount, Collection Program) with
problems
Credit Evaluation - and Monitoring
Receivables

Receivables
Management

T1: Ch.16/Pg. 298-319

Receivables
Management

T1: Ch.16/Pg. 298-319


R1:Ch.11/Pg. 697-718

R1: Ch. 26/Pg.655-669

R1: Ch. 29/Pg.721-736

R1: Ch. 29/Pg.721-736

R1:Ch.11/Pg. 697-718

COURSE HANDOUT FM-II


THE ICFAI UNIVERSITY, JAIPUR
29-30
To understand the behaviours of Current Financing Current
Assets and Pattern of Financing -Accruals Assets
and also study the concepts Trade Credit Provisions - Short-Term Bank Finance Factoring
31

.
To analyse the given case so as to Case Analysis: The
understand the underlying concepts of Fall of United
Western Bank
current assets.

T1: Ch.14/Pg. 254-273


R1: Ch.26/Pg.655-669

R2: Case5/Pg.55-70

To understand the concepts of Treasury


Management and Control involving Cash
Management - Meaning of Cash - Need for
and Objectives of Cash Management Cash Forecasting and Budgets - Cash
Reports - and Efficient Cash Management.

Treasury
Management and
Control

T1: Ch.17/Pg. 320-357

34

To analyse the given case so as to


understand the underlying concepts of cash
management.

R2: Case4/ Pg.43-54

35-36

To understand the relationship of Costs and


Profits with Volumes- and Uses of CVP
Analysis in managerial decisions involving
solving problems

Case Analysis:
Allied Irish Banks:
The Currency
Derivatives Fiasco
Cost- Volume- Profit
Analysis

37-39

To understand the technique of Marginal


Costing and know the differences of
Marginal Costing and Absorption Costing. To
understand Break-even Point Contribution
Margin Approach in taking managerial
decisions.

Cost- Volume- Profit


Analysis

R3: Ch.2/Pg. 24-33


Ch.3/Pg.187-198
R4:Ch3/Pg. 25-33

40-42

To understand the nature of managerial


decision making by analysing make or buydecisions, line replacement and decisions
regarding selling or further processing.

Decisions involving
Alternate choices

R3: ch.2/Pg. 45
R4: Ch.5/215-343

32-33

4|Page

R1:Ch.627/ 671-695

R3: Ch.3/Pg. 209-220


R4: Ch.4/Pg.86-106

COURSE HANDOUT FM-II


THE ICFAI UNIVERSITY, JAIPUR

5. Evaluation Scheme:
Duration
Component
(hr/min)
Individual
Assignment
-Test -I
Mid Term
Examination
Individual
Assignment

Test-II
quiz
Academic
Interaction
Regularity in class

Weightage Course coverage/


Syllabus
(%)
Based on the
topic related to
6
pre-mid-term
syllabus

50 min

10

90 min

20

--

30 min
20 min

6
5

continuous

continuous

End Term
Examination

40
TOTAL

100

Up to 12
sessions
Session 1 - 21
Based on the
post mid-term
syllabus
25-30 sessions
32-36 sessions

Date/ Time

Remarks

Announcement
date: 18/01/12
Submission date:
06/02/2012
Monday
15/02/12
3.10-4.00pm
Wednesday
28/02/12
10-11.30 am
Tuesday
Announcement
date: 13/03/12
Submission date:
23/03/2012
Friday
28/03/12
Wednesday
3.10-4.00 pm
18/04/12
3.10-4.00 pm
Wednesday

Library/web research
followed by Viva in
Common House.

Lecture nos. 1-42, 14/05/12


Monday
entire course
10.00 am 1.00pm

MCQ, Problems &


theories
Closed book written
Examination
Library/web research
followed by Viva in
Common House

Problems & theories


Multiple Choice
Questions
Evaluated by the
instructor in the middle
and at the end of the
semester
Evaluated by the
instructor *
Closed book written
Examination

* These 4 marks would be proportionally distributed for attendance of the student over and above the
mandatory 75% attendance.
6. Chamber Consultation Hours: Every Wednesday between 5.0 pm to 6.00 pm
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine
circumstances. However, there has to be a Prior and proper intimation to the undersigned or the
Program Coordinator
5|Page

COURSE HANDOUT FM-II


THE ICFAI UNIVERSITY, JAIPUR
8. General:
a. Assignments topic will cover the given syllabus but it should be aligned with the current business
scenario
b. Quiz will be of 15 MCQs and some questions of MCQ may involve problems solving before
answering.
c. Pre mid- term Test will be of MCQs, conceptual theories and problems. Post Mid-term test shall be
of problem and conceptual theories.

Date: _ _ _11-01-2012 _ _ _ _ _ _
Form: GT/2

6|Page

Name & Signature of I/C

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
Second Semester: 2012 - 2013
Course Code/No.
SL/HR/502
1. Instructor-in-charge
Instructor(s)

Course title
Human Resource Management
:
:

L P U
303

Prof. Sharad Kamra


Room No. 23
Email id: sharadkamra3101@gmail.com
Mobile No. : +91 93140 24652

2. Scope & Objective of the course:


The course is aimed at developing an understanding of human resource function to enable them to design
and structure human resource processes and practices.
At the end of the course, the student will be able to: Discuss the scope of human resource management functions.
Develop Human Resources Plan for an organization
Evaluate the effectiveness of recruitment and selection process
Design performance and potential appraisal
Explain Employee Training and Management Development Programmes
Assess Compensation Management
Explain employee relations, collective bargaining and grievance handling
Describe the contemporary trends in human resource management
3. (a) Textbook(s):
T1

(b) Reference book(s):


R1
R2
R3
C1 (Case)
(c) Other readings:
Magazines
1. HR Magazine
2. People Matters
3. The Human Factor

Introduction to Human Resource Management, 2nd Edition,


Feduni, 2009

Personnel/Human Resource Management, 3rd edition,


Decenzo, David A./Robbins, Stephen P. Prentice Hall of India, 2002
Personnel Management:Text & Cases, 27th edition,
Mamoria, C.B. /Gankar, S.V. Himalaya Publishing house, 2007
Human Resource Management, 10th editon
Ivancevich, John M. Tata Mcgraw-Hill 2007
Case Studies in Management, volume VII, Feduni, 2007

Journals
The International Journal of
Human Resource Management
Asia Pacific Journal of Human
Resources

Websites
http://peoplematters.in/
http://www.shrm.org/
http://www.hrmthejournal.com

COURSE HANDOUT HRM

ICFAI UNIVERSITY, JAIPUR

4. Lecture-wise plan
Lecture/
Session
Nos.
1-3

4-5

6-8

9-11

12-14

15-17

18-21

Learning
Objectives
To comprehend the role of HR ExecutivesHRM Functions Challenges of Human
Resource ManagementNew Challenges for
HR Executives. HR Management
Competencies and Careers
To classify the Line Vs Staff Authority
Structure and Organizational Chart of HR
Department. Globalization and its impact on
HR- IT Systems and HR
To be trained at the Concept of Job Analysis
and Design, Role analysis Methods of Job
analysis - Job Description - Job Specification
Modern Management Techniques: Job
rotation job enlargement Job
enrichment. Managing the dejobbed world,
Competency mapping.
To recognize the Need and Importance of
HRP- Process of HRPLevels and Types of
HRP Forecasting Demand for employeesForecasting supply for employees-Balancing
supply and demand considerations- HRP
Model, Workforce Composition, HRIS
To appreciate the concept of Recruitment Factors Affecting Recruitment Recruitment
Policy- Equal Employment, Diversity and
Discrimination Issues- Sources of
recruitment Information technology and HR
recruiting on the net (e-Recruitment) Methods and Techniques of recruitment
Selection Process- Person Job Fit - Person
Organization Fit Elements of Selection
Process - Steps in the Selection Procedure
Various types of Tests Reliability and
Validity of Selection Process
To be acquainted with the Selection
Methods and Process (including reference
check and medical examination)Placement
and induction- Competency testing systems
To appreciate the concept of performance
management and performance appraisal Objectives of Performance Appraisal - The
Appraisal Process - Traditional Methods and
Modern Methods of Appraisal, (including
MBO, 360 degree, Assessment Centre,

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Topics to be covered
Introduction to HRM

Reference
(Chapter/Sec./ Page
Nos.
(of Text/ Ref. Books)
T1: Ch.1/Pg.3-23

Case: Starbucks HRM


Policies & the growth
challenge
HRM at Work
Case:
Genetechs work culture
& Practices
Job analysis and design
Case: HRM: Best
practices in Infosys
Technologies

R1: Ch.1/Pg. 1-21

Human Resource
Planning

T1: Ch.4/Pg. 55-66

C1: Case 1/Pg.3-14


T1: Ch.2/Pg. 24-36
C1: Case8/ Pg. 123140
T1: Ch.3/Pg. 67-90
R1: Ch.5/Pg.97-116
Ch.13/Pg.339-355
C1: Case 2/Pg. 15-40

R1: Ch.4/Pg.77-96

Recruitment & Selection


Case: Recruitment &
Selection

T1: Ch.6/Pg. 91-104


Ch.7/Pg. 105-115
R1:Ch.6/Pg.117-144
Ch.7/Pg.145-175
C1: Case 3/ Pg. 41-46

Test, Interviews,
Placement and
Induction
Performance and
Potential appraisal

T1: Ch.7/Pg. 115-124


Ch.8/Pg. 125-140
R1:Ch.8/Pg.177-209
T1: Ch.10/Pg. 162-183
R1: Ch. 14/Pg.357-393

Page 2

COURSE HANDOUT HRM

22-25

26-27

28-30

31-33

34-36

37-39

Balance Scorecard, etc) Appraisers:


Manager / supervisor, Self, Subordinate,
Peer, Team and Customer-Errors in
Performance Appraisal Potential appraisal
To be familiar with the Principles of Learning
Systems approach to Training and
Development: Need Assessment, Program
Design, Delivery and Evaluation On-the Job
and Off-the-Job Training Methods, elearning, Competency Mapping
To value the Concept Career stages -Career
Anchors Career Development Cycle
Benefits of career planning to individual as
well as organization - Internal mobility:
promotions, transfers, Separation and
Succession planning, downshifting.
To be acquainted with the Objectives Methods of Job evaluation Factors
determining compensation- Pay Structures:
pay grades, broadbanding and ranges.
Current trends in compensation-Executive
Compensation.
To identify with the Nature and Purpose
Minimum Wage, Fair Wage, Living Wage Basic Kinds of Wage Plans - Elements of a
Good Wage Plan, Rewards and Incentives Short-term and Long-term Incentive Plans
Individual, Group and Organizational (Profit
Sharing, Employee Stock Ownership Plans )
Monetary and Non-monetary components of
compensation, , Employee Benefits and
Services. Payment of Bonus Act,1965,
Payment of Gratuity Act1972, ,Minimum
Wage Act,1948,Payment of Wages Act1936
To appreciate the Concept and purpose
Industrial Relations - Collective Bargaining Types Process - Pre-requisites - Issues
Involved - Worker Participation in
Management, Trade Unions, Trade Union
Act1926, Industrial Disputes Act1947,
Factories Act 1948, Workmens
Compensation Act 1923
To be on familiar terms with the meaning of
Grievance - Causes/Sources of Grievances Grievance Redressal Machinery - Model
Grievance Procedure Legislative Aspects of
the Grievance Redressal Procedure in India

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

ICFAI UNIVERSITY, JAIPUR

Employee Training and


Management
Development
Case: Employee training
& Development at
Motorola
Managing Careers
Case:
Disney: Succession
Problems in Magic
Kingdom

T1: Ch.11/Pg. 184-206

Compensation
Management
Case:
Employees First,
Customer Second:
Wegmans work culture
Wage and Salary
Administration
Rewards and Incentives

T1: Ch.12/Pg. 207-224

Employee relations and


collective Bargaining

T1: Ch. 16/Pg. 286-303


Ch.17/Pg. 304-328

R1: Ch.10/Pg.239-273
C1: Case4/Pg. 47-64
T1: Ch.9/Pg. 143-161
R1:Ch.11/Pg. 275-307
C1:Case6/Pg.89-108

R1: Ch.16/Pg.423-450
C1: Case7/Pg.109-122
T1: Ch.12/Pg. 219-240
R2: Ch.16/Pg.432-458
Ch.17/Pg.459-489
Ch.18/Pg.490-502

R1: Ch. 20/Pg.529-552


Ch. 21/Pg.553-575
R2: Ch. 32/Pg.840-850

Grievance Handling

T1: Ch. 14/Pg. 259-269


R2: Ch.27/Pg.741-760

Case:
Racial Discrimination at
Fedex corporation

C1: Case9 /Pg. 141160

Page 3

COURSE HANDOUT HRM


40-41

42-44

ICFAI UNIVERSITY, JAIPUR

To comprehend the concepts such as The


red hot stove rule, Domestic enquiry,
Principle of Natural Justice, Dismissal and
Discharge of an employee-Trade Unions

Discipline and
Disciplinary Action

T1: Ch.15/Pg. 270-285

To be familiar with the meaning and


relevance of Quality of Work Life Concept,
Strategies for Improving QWL, Family
integration processes, Talent Management PCMM- Entrepreneurship
(Intrapreneurship), E-HRM, GHRM, QHRM,
SHRM, Cyber Offences and penalties

Emerging trends in HRM

R2: Ch.28/Pg.761-785
T1: Ch.18/Pg.329-341
Ch.19/Pg.342-350

Case:
Diversity & Talent
Management Practices
at IBM

C1: Case10/ Pg. 161174

R1:Ch.18/Pg.477-500

Total Number of Lectures

44

5.Evaluation Scheme:
Component

Duration
(hr/min)

Weightage
(%)

Course coverage/
Syllabus

Job analysis & job


design

Recruitment &
Selection

Individual
Assignment

--

Case analysis
Assignment I
(group)

--

Test

30 min

Mid Term
Examination

90 min

20

HR Quiz

--

Project (Group +
individual)

--

Case analysis
Assignment-II
(Group)

--

Academic
Interaction

continuous

Regularity in class

continuous

4*

End Term
Examination

Remarks

Tuesday,
th
24 Jan 2012
3:10 PM onwards

Field/ Library/web
research followed by
Presentation &
submission
Case analysis submission
followed by Presentation
(Group Activity)

Tuesday,
th
7 Feb 2012
3:10 PM onwards
Tuesday,
st
Session 1 - 20
21 Feb 2012
3:30 4:00 PM
Thursday,
st
Session 1 - 22
1 Mar 2012
3:30 5:00 PM
Tuesday,
Open/ current
th
20 Mar 2012
trends
3:10 PM onwards
Employee Training Tuesday,
rd
and Management 3 April 2012
Development
3:10 PM onwards
Employee relations Tuesday,
th
and collective
17 April 2012
Bargaining
3:10 PM onwards

-------

40
TOTAL

Date/Time

----

------

Closed book written Test


Closed book written
Examination
A Student led activity
Outdoor Project followed
by Presentation & Report
Submission
Case analysis submission
followed by Presentation
(Group Activity)
Evaluated by the
instructor in the middle
and at the end of the
semester
Evaluated by the
instructor *

Tuesday,
th
15 May 2012
10:00 AM to 1:00 PM

100

* These 4 marks would be proportionally distributed for attendance of the student over and
above the mandatory 75% attendance.
Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Page 4

COURSE HANDOUT HRM

ICFAI UNIVERSITY, JAIPUR

6. Chamber Consultation Hours: Thursdays (5:00 PM to 6:00 PM)


7. Make-up Policy:

Make up tests will be allowed to the students only in case of genuine

circumstances. However, there has to be a Prior and proper intimation to the undersigned or
the Program Coordinator
8. General:
a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each
student to understand and evaluate their understanding of the topic.
b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4
participants. The students will be allotted a case, which first they need to discuss amongst
the group members and then submit type written assignment.
c) Written Test: A closed book Written Test as per the coverage of syllabus
d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students
e) HR Project: The students will be given a Team project, which will be essentially an outdoor
assignment. In this assignment, the students may be assigned the task to go and interview
people with the help of questionnaires and later compile the report on the basis of
Secondary/Primary data. This will be followed by Class room Presentations. The students
presentation will be in form of not more than 8 power point slides. The presentation will be
for 10 minutes and it will be followed by a 5 minute Q&A session.
The written Report should be between 15 20 pages (including exhibits)
Sources of information:
Secondary data: Participants are expected to gather sufficient information from newspapers,
magazines, published company and industry reports and from the internet.
Primary data: Participants may get in touch with other industry professionals, entrepreneurs
and others who can provide insights on the intended business.
An interim performance report is due by the 28th session. This interim report may include:

Initial Outline

Questionnaire Design

Interview records

Current information needs


Sd/-

Date: 5th January 2012

Prof. Sharad Kamra


Name & Signature of I/C

Form: GT/2

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

Page 5

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
Second Semester: 2011- 2012
Course Code/No.

Course title

INM582

LEGAL ENVIRONMENT OF BUSINESS

L P U
3 0 3

1. Instructor-in-charge :Dr. Teenna Sawhney


Room No. 55 IUJ
Email: teenna.sawhney@gmail.com
Ph: +919414045704 (Cell)
2. Scope & Objective of the course:
To familiarize the students with the legal environment in which the business entities operate and provide
basic appreciation of relevant legal provisions and their impact on business decisions and operations.

3. (a) Textbook(s):
T1:

Author

Legal Environment

Publication

Year

Icfai University Press

2007

Sultan Chand and Sons

2008

of Business

(b) Reference book(s):


T 2:Elements of
Mercantile Law 13th ed

N.D.Kapoor

T 2:Intellectual Property
Law, Latest edition

P. Narayan

T 3:Law of Transfer of
Property, Latest edition

Nandi/Subbaram

ALT Publication

2010

T 4: Students guide to
Company Law 20th ed

A.K.Majumdar

Taxman Publishers

2007

T 5: Students guide to
Income Tax 37th ed

V.K.Singhania

Taxman Publishers

2007-08

T 6: Banking Law and


Practice

P.N. Vashney

Sultan Chand and Sons

(c) Other readings: Icfai Journals on Law


Latest Newspapers

Gogia

2010

2002

4.Lecture-wise plan
Lecture/Sess
ion Nos.
1-4

Learning
Objectives
To know about the
nature and types of
Law and system of
delivering justice in

Topics to be covered
Introduction
to
Legal
Environment: Philosophy of
Law Classification of Law
Torts National Law and
International Law Justice
Delivery System in India

Reference
(Chapter/Sec./Page Nos.
(of Text/Ref. Books)
TI: Chapter 1
Pgs 1-19

India.
5-7

Understand
the legal
aspects of
Contracts and

Business Contracts: Legal


Elements of Contracts
Classification
of
Contracts/AgreementsConsideration and LimitationsVoidable Contracts

T1: Chapter 2

Remedies for Breach of Contract


Contracts of Agency
Contracts of Guarantee
Contracts of Indemnity Letter
of Credit Contracts

T1: Chapter 2

Employment Contracts Special


Rights
in
Contracts

Documentation of Commercial
Contracts

T1: Chapter 2

Pgs 21-49

acceptance of
Agreements.
8-9

Learn about
different types
of Suits and
creation of

Pgs 49-70

Agency.
10-

To know more

11

about
employeremployee
relationship,
the way
commercial
contracts are
documented
and the law of
affixing
Stamps .

Pgs 70-86

12-13

Learn how
Partnerships and
Proprietorships work
and what are their
legal formalities.

14-16

To know how to
form a company and
raise capital from
public and to learn
more about dealing
in shares.

17-19

To learn how to
manage a company,
appoint Directors

Non-Corporate
Business
Entities: Sole Proprietorship
One Person Company (OPC)
Hindu Undivided Family (HUF)
Business Units Partnership
Firms The Partnership Act,
1932 Limited Liability
Partnerships
(LLP)

Cooperative Societies NonProfit Companies NonGovernmental


Organizations
(NGO) Insolvency Law and
Implications

TI: Chapter 3

Law Relating to Corporate


Business
Entities:
Salient

T1:Chapter 4

Features of a Company Corporate


Veil and Limitations Types of
Companies Incorporation of a
Company Doctrine of Ultra Vires
Doctrine of Indoor Management
Raising of Capital from Public
Share Capital Dividend Payment
Transfer and Transmission

Pgs88-105

Pgs107-128

Company Management Company


Meetings Reconstruction and
Amalgamation Changing Legal
Entity on Mergers Acquisitions
Winding up Dissolution

T1 : Chapter 4

Property Law for Business:


Classification of Property
Contract of Sale - Movable
Property Borrowing against
Property as Security Hire
Purchase of Property Lease of
Property

T1:Chapter 5

Exchange/Gift/Assignment
of
Property Intellectual Property
Rights (IPR)

T1: Chapter 5

Pgs 129-148

and conduct
meetings.
20-

To understand the

22

sale purchase lease


of movable and
immovable property
and the rights and

Pgs 150-170

obligations attached
with the same.
23-

To make distinction

24

in sale n exchange

Pgs 170-184

25-

To know

Business and Tax Laws:


Classification of Taxes Income
Tax Wealth Tax Central
Excise Sales Tax Customs
Duty Value Added Tax (VAT)
Service Tax Fringe Benefit
Tax

T1: Chapter 6

27

about various

To learn about

Financial Services Legal and

T1:Chapter7

Banking and

Regulatory Environment:

different financial

Banking Law and Regulation

Instruments.

Banking Regulation Act, 1949

taxes
implemented
by the

Pgs186-204

government
and learn
about the time
and process of
their payment.
28-30

Reserve Bank of India Act, 1934


Negotiable Instruments Act,
1881 Securitization and
Reconstruction of Financial
Assets and Enforcement of
Security Interest (SARFAESI)
Act, 2002 Insurance Law and
Regulation Essential Elements
of Insurance Contracts Legal
Principles of Insurance
Standard Clauses in Insurance
Policies Regulation of
Insurance Business Securities
Law and Regulation Market
Regulation by Companies Act,
1956Securities Control and
Regulation Act, 1956 An
Overview - Regulatory Role -

Pgs208-237

31-34

To learn all about


Insurance, its
benefits, assignment
of policies and
settlement of claims.

35-36

To gain
understanding of the
different aspects of
Cyber Law and
Business
Transactions related

Insurance Law and Regulation


Essential Elements of Insurance
Contracts Legal Principles of
Insurance Standard Clauses in
Insurance Policies Regulation
of
Insurance
Business

Securities Law and Regulation


Market Regulation by Companies
Act, 1956Securities Control
and Regulation Act, 1956 An
Overview - Regulatory Role of
SEBI Role of Stock Exchanges
- Regulation of Stock Exchanges
Trading of Securities Listing
of Securities Regulation of
Depositories

T1: Chapter 7
Pgs 241-277

Business Transactions and


Cyber law: Legal Framework
for IT related Transactions
Click-Wrap
Agreements

Authentication of Electronic
Records Attribution of
Electronic Records Legal
Status for Electronic Records
Cyber Offences and Penalties

TI: Chapter 8

Competition and Consumer


Protection:
Consumer
Protection Law in India
Competition Law in India
Restrictive and Unfair Trade
Practices Product Liability
Public Interest Litigation in
India Class Action Suits in the
US

T1:Chapter 9

Pgs 279-288

to them.
37-

To know about the

38

manner in which the


Consumer protection
Law is applicable in
India and how it
protects the rights of
the consumer.

39-

To learn the value and Environment Protection and

40

importance of
protecting the
environment and
safeguard against
pollution.

Business
Obligations:
Environmental
Pollution

Environmental Law

Pgs 290-309

T1: Chapter 10
Pgs 311-321

41-

To know how

Alternative Dispute

T1: Chapter 11

42

to impose

Regulation(ADR):

Pgs323-332

litigation and

Efficacy of ADR-

carry out

Mediation-Arbitration-

Conciliation

Litigation: A
Comparative NoteArbitration-

Conciliation-MediationNegotiation-Arbitration
and Conciliation Law in
India

5.Evaluation Scheme:

Component

Duration
(hr/min)

Weightage
(%)

Test 1
50 min

Course
coverage/
Syllabus/
Lec No.
Lec 1-11

10

Date

Remarks

6th Feb.
mon

Written Test

4.10pm-

Closed book

5.00pm
Lec1-16

Quiz 1
50 min

20th Feb.
mon

4.10-5.00pm
Brief
Presentation

5 min each

90 min

Type Questions
Closed book

th

27 Feb. mon Explain a given


3.10-5.00pm Topic orally

Lec 1-24

Mid Term
Test 2

Lec 1-19

Short answer

2nd March
2012 Friday

20

3.30pm-

Written Test
Closed book

5.00pm
Seminar

7-10 min
each

Test 3

50 min

Lec 1-34
5

10

4.10-5.00pm
Lec 25-38 23rd April mon

continuous

Presentation to be
delivered on a topic
given by 4th of April
Written Test

4.10-5.00pm Closed book


Evaluated by the

----

*Academic
Interaction

9th April man

----

instructor in the middle


and at the end of the
semester

*Regularity
in class

continuous

Lec 1-42

Comprehens
ive
Exam

----

3 hrs

40

-----9th May 2012


Friday 10.am1.00pm

Assigned by the
instructor *
Written Test
Closed book

* * These 4 marks would be proportionally distributed for attendance of the student


over and above the mandatory 75% attendance.

6. Chamber Consultation Hour:


Students can meet the undersigned in her room between 4 pm-5 pm every Friday.
7. Make-up Policy:
Make-up test will be administered to students under genuine circumstances. However, prior and
proper intimation to the undersigned is a must.
8. General:
Evaluation will be through variety of tests. Students are advised to check and study the
latest Laws, that are part of the syllabus, on relevant websites.

Date:15.12.2011

Teenna Sawhney
Name & Signature of IC

SCHEDULE OF SESSIONS
TOPIC

No. of
Sessions

Introduction to Legal Environment


4
Business Contracts
7
Non-Corporate Business Entities
2
Law relating to Corporate Business Entities
6
Property Law for Business
5
Business and Tax Laws
3
Financial Services-Legal and Regulatory Environment
7
Business Transactions and Cyber Law
2
Competition and Consumer Protection
2
Environment Protection and Business Obligations
2
Alternative Dispute Resolution Mechanism
2
Total
42

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
MBA
Second Semester: 2011-2012
Course Code/No.
SL EC 502

1. Instructor-in-charge
Instructor(s)

Course title
Macroeconomics & Business Environment

:
:

L P U
3 0 3

Shradha Banga
Room No. 25
Email id: shradha.banga@gmail.com
Mobile No. : +919887059390

2. Scope & Objective of the course:


To understand the three vital macroeconomic goals viz Price stability, economic growth and
employment.
To learn working of the three markets viz goods, labour and money
To understand how these markets are affected by macroeconomic policies.
3. (a) Textbook(s):
T1: Macroeconomics

Icfai University Publication

2004

T1: Text book 1


(b) Reference book(s):
R1: Schaums Outlines
Macroeconomics
R1: Reference Book 1

Eugene Diulio

TMH

2006

(c) Other readings: Times of India: Business and Economy. Economic Times. Magazine: Business
India
(c) Other readings:
http://www.rbi.org.in
http://www.yojana.gov.in/
http://epw.in
http://indiabudget.nic.in/
Economic and Business daily: The Economic Times, Business Standard
Business Magazines: Business India

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
Lecture-wise plan

Reference

Lecture/Sessi

Learning

on Nos.

Objectives

(Chapter/Sec./Page

Topics to be covered

Nos.
(of Text/Ref. Books)

1-2

To understand the meaning and Overview

of T1:Chapter 1 and 2/

difference between Microeconomics Macroeconomics


and

Macroeconomics,

Goals

Pg. 2-25

of

Macroeconomic policy, Objectives


and Instruments of Macroeconomics. Article
Business

Production possibility curve

reading:
India

Issue

11/12/2011
and GD on: Should
India Export Iron Ore?

To know the concept of national Measuring


product, Variants of national product

4-6

To

understand

measuring

Methods

national

Income

National T1:Chapter 3/

Income/output

of Measuring

National T1:Chapter 3/

and Income/output

problems of measuring, Real Vs


Nominal,

Price

indices

and

Pg. 28-36

Pg. 37-44

its

applications.
7-8

To understand Meaning of Aggregate


Demand

and

Aggregate

Supply

curves
9-10

introduction

T1:Chapter 4/
Pg. 59-60

To know Components of aggregate Aggregate Demand and T1:Chapter 4/


Demand,

Consumption

function, multiplier

Marginal propensity to Consume,

2|Pg.

AD and AS curves an

Pg. 70-76

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
Determinants of Consumption
11-13

To

understand

Saving

function, Aggregate Demand and T1:Chapter 4/

Investment function, Determinants multiplier


of

Investment,

Government

spending, Net exports.

Pg. 77-90

Article
Business

reading:
India

Issue

27/11/2011
and GD on: Is export
story losing sheen?
15-16

To recognize Shifts in AD, Concept of Product


multiplier

simple

market

multiplier, equilibrium

T1:Chapter 5/
Pg.92-98

investment multiplier, multiplier in


the presence of taxes and balanced
budget, foreign trade multiplier
18-19

To know the Functions of money, Money

market T1:Chapter 5/

Demand for money and supply of equilibrium

Pg.99-111

money- Determination of interest


rates, Real vs. nominal interest rate,
Hicks

Hansen

Model:

IS

LM

analysis, Deriving aggregate demand


curve
17

To be familiar with AD and AS in General


short run and long run

20-22

To

understand

aggregate

using AD and AS curves

Components

supply:

equilibrium T1:Chapter 6/

of Aggregate supply

Pg. 147-187

theory

3|Pg.

To be acquainted with Features of Economic

T1: Parts of Chapter


8,9,10/

Classical,

Keynesian and Rational Expectation

23

Pg. 114-121

instability

T1:Chapter 11/

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
business

cycle,

Factor

affecting and

phases of business cycle.


24

Business cycles

To know the Types

of Unemployment

unemployment:
Okuns

Law,

fluctuations Pg. 189-199

and

price instability
Impact

T1:Chapter 12/
Pg.202-212

of

unemployment

Article

reading:

Types of inflation, Economic impacts Business

India

Issue

of inflation, Price in the AD-AS 11/12/2011


framework, The Phillips Curve.

and GD on: Shaking Re


and stubborn inflation.
Whats the solution?

25-27

To

understand

Theories

of Open

economic T1:Chapter 13/

International Trade, Issues related to framework


tariff, Determination of Exchange

Pg. 215-243

Rate, Floating exchange rate, Fixed


exchange rate, Balance of Payments.
28-29

To recognize Fiscal instruments, Tax Fiscal

policy

structure, Laffer curve, Types of instruments


deficits,

Fiscal

policy

and

and T1:Chapter 14/


Pg. 245-267

stabilization, Public debt, Crowding out effect.


30-32

To know Deposit creation, Balance Monetary policy and T1:Chapter 15/ Pg. 270sheet of a central bank, Measures of the
monetary and liquidity aggregates, system
Money multiplier, Instruments of
money

supply

control,

Determination of money supply


4|Pg.

role

banking 289
Current affairs. Times
Business:
TOI 16/12/11 -21/12/11

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
33

To be able to deal with real Case on The Indian ICMA Case


economic situation

Economy: Dealing with


Inflation

34

To be able to deal with real Case on The US-China ICMA Case


economic situation

Exchange Rate StandOff

35

To

know

Growth

phases

of Business environment T1:Chapter

institutional framework

in Indian context

12

and

current affairs/ Pg. 202213

36-37

38-40

To know Evolution of institutional Business environment T1:Chapter

and

framework - emphasis on planning, in Indian context

current affairs/ Pg. 215-

public and private sector

244

To recognize Contemporary issues in Business environment T1:

Part of

Chapter

Indian macroeconomic management: in Indian context

14,15,16 and current

Monetary, fiscal, foreign trade and

affairs/ Pg. 246-305

technology

5|Pg.

13

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
5. Evaluation Scheme:
Component

Written Test

Duration
(hr/min)

50 mins

Weightage
(%)

10

Course
coverage/
Syllabus
Lectures 1-13

Date

Remarks

23/1/2011

Closed book written test

12am-1
Monday

pm Will include 10 Short


answers/MCQs and 2
descriptive questions.
Evaluation

20/2/2011
Assignment

10/2/2011-

and Viva

20/2/2011

Lectures 15-22

12am-1
Monday

criteria:

application

of

pm affairs and
understanding

current
conceptual
of

topics

covered in sessions
01/03/2012
Mid

term

Examination

Lectures 1-22
90 mins

Closed

Thursday

20

Book

Written

Examination

10-11.30am

Assignment

25/3/2011-

and Viva II

9/4/2011

Presentation

Evaluation

on 9/4/2011

application

Lectures 23-32

affairs
12am-1

(4+3)

Monday

and

pm understanding

criteria:
of

current
conceptual
of

topics

covered in sessions

16/4/2011
Written Test
II

50 min

10

Lectures 33-40

Will include short answers


12am-1

pm and 2 descriptive questions

Monday
Academic
Interaction

Regularity in

6|Pg.

Evaluated by the instructor


Continuous

in the middle and at the


end of the semester

Assigned by the instructor *

COURSE HANDOUT Macroeconomics


THE ICFAI UNIVERSITY, JAIPUR
class

Continuous

Comprehensi
ve

Full Syllabus
03 hrs

Examination

40
Lectures 1-40

10.05.2012,
Thursday

Closed

Book

Written

Examination
10am -1 pm

* These 4 marks would be proportionally distributed for attendance of the student over and above the
mandatory 75% attendance.
6. Chamber Consultation Hours: 12am-1 pm every Monday.
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine
circumstances. However, there has to be a Prior and proper intimation to the undersigned .
8. General:
a. Assignment topics will cover the given syllabus but it should be aligned with the current business
scenario.
b. All internal exams will take place in common house session i.e. Monday 12am -1 pm
Date: _ _ _ _ _ _ _ _ _
Form: GT/2

7|Pg.

Name & Signature of I/C

THE ICFAI UNIVERSITY JAIPUR


Faculty of Management Studies
Course Handout
Second Semester: 2012 - 2013

Course Code/No.
SL OP 502
1. Instructor-in-charge
Instructor(s)

Course title
Operations Management
:
:

L P U
3 0 3

Prof. Mukesh Srivastava


Room No. 28
Email id: mk_sri@yahoo.com
Mobile No. : 9352280969

2. Scope & Objective of the course:


The aim of this course is to develop understanding about the basic concepts of Operations Management
for Organizations in Manufacturing and Services sectors.
Learning Outcomes
On successful completion of the Course, the students will be able to do the following:
1.
2.
3.
4.

Differentiate how the different operations strategies lead to competitive advantage.


Ability to demonstrate differences between manufacturing and service processes
Discuss the process of product and service design
Ability to describe the concepts of SCM, TQM, JIT tools and techniques and its overall purpose in
the organization.
5. Demonstrate understanding of planning and control process of project management.
3. (a) Textbook(s):
T1

Operations Management 3rd Edition

FedUni Publication, 2008

(b) Reference book(s):


R1

Operations and Supply Management

Richard B. Chase 12ed TMH

R2

Operations Management Strategy and Analysis,


7th e

Krajewski,Lee J. et al. Pearson


Education India

R3

Production And Operations Management, 8th e

Gaither, Norman / Fraizer, Greg.


Thomson Southwestern 1999

Operations Management

William J Stevenson, TMH

Case Studies in Management Vol VIII

ICFAI University Press

R4
R5

4.Lecture-wise plan
Lecture/
Session
Nos.

Learning
Objectives
(the student is expected to be able to do)

The Field of Operations Management,


Production
Systems,
OM
in
the
Organizational Chart, Operations as Service,
Historical Development of OM, Current
Issues in Operations Management
Operations Strategy, Operations Competitive
Dimensions, The Corporate Strategy Design
Process, Strategic Fit-Fitting Operational
Activities
to
Strategy,
Productivity
Measurement. Basic understanding of
learning curve
Process Analysis, Process Flowcharting,
Types of Processes, , Process AnalysisExamples, Process Throughput Time

Introduction to
Operations
Management

T1: Ch.1/Pg. 3-9

Operations Strategy
and Competitiveness
(including case
discussion)

T1: Ch.2/Pg. 10-20

Process Analysis
(including case
discussion)

R1: Ch.6/Pg. 187 221

Designing for the Customer Quality


Function Deployment, Value Analysis, value
Engineering,
Designing
Products
for
Manufacture and Assembly and logistics.
Process Selection Types of Processes,
Process Flow Structure, Product-Process
Matrix

Product Design

R1: Ch.4/Pg. 107 140

Manufacturing
Process Selection
and Design
(including case
discussion)

T1: Ch.5/Pg. 76-88

Service Process
Selection and Design
(including case
discussion)

R1:Ch.8 Pg.229-320

Facility Location

T1: Ch.6/Pg. 92-117

2-3

4-5

6-8

9-10

11-13

14-17

18-20

The Nature of Services, an Operational


Classification of Service, Designing Service
Organizations, Structuring the Service
Encounter, Service-System Design Matrix,
Service Blueprinting and Fail-Safe
Plant
location
methods-Factor
rating,
Transportation Method (only formulation),
Centroid method, Locating service facilities
Basic
Production
Layout Formats,
Process
Layout
(CRAFT)
Product
Line
Balancing),
Layout
(Assembly
Group Technology
(Cellular)
Layout,
Fixed-Position Layout, Retail Service Layout,
Office Layout
Economics of Waiting Line Problem, The
Queuing System, waiting line methods (MM1
Model in detail)

Reference
Topics to be covered (Chapter/Sec./ Page Nos.
(of Text/ Ref. Books)

R5: OM/Case 1/Pg 7374

R5: OM/Case 2/Pg 85-106

R4: Ch.6/Pg. 226-270

R5: OM/Case 3/Pg 107

R4: Ch.8/Pg. 360

Waiting Line
Management

T1: Ch.8/Pg. 128-134


R1: Ch.8A /Pg. 322
R4: Ch.18/Pg. 812

21-22

Capacity Management in Operations,


Capacity Planning Concepts, Capacity
Planning, Planning Service Capacity

Strategic Capacity
Management
(including case
discussion)

T1: Ch.9/Pg. 137

23-25

Overview of Sales and Operations


Planning Activities, The Aggregate
Operations Plan, Aggregate Planning
Techniques only pure strategies ( either
level or chase or overtime or subcontract
starategies )

Aggregate Sales and


Operations Planning
(including case
discussion)

T1: Ch.9/Pg. 137

Definition of Inventory, Purposes of


Inventory, Inventory Costs, Independent
versus Dependent Demand, Inventory
Systems, Fixed -Order Quantity Models,
Fixed-Time Period Models, Selective Control,
including ABC, VED Classifications, Optional
Replenishment System, 2-Bin system

Inventory Control

T1: Ch.10/Pg. 159

Where MRP
Can
Be
Used,
Master
Production Schedule,
Material
Requirements Planning System Structure,
MRP Examples and basic introduction to
MRP II.

Materials
Requirement
Planning

T1: Ch.13/Pg. 204

Supply Chain Drivers, Supply Chain Strategy,


Measuring Supply Chain Performance, Push
Strategy/Pull Strategy/Push-Pull Strategy,
Bullwhip
Effect,
Outsourcing,
Global
Sourcing, Mass Customization.

Supply Chain
Strategy (including
case discussion)

T1: Ch.16/Pg. 261

Evolution of TQM: Quality Specification and


Quality Costs, Six-Sigma Quality, The Shingo
System: Fail-Safe, ISO 9000, ISO 14000
(understanding of scope of ISO ), Kaizen
and Continuous improvement concepts

Total Quality
Management
(including case
discussion)

T1: Ch.17/Pg. 278

JIT/Lean Logic, The Toyota Production


System, Elimination of waste, Value Stream
Mapping, JIT/Lean Implementation
Requirements, JIT/Lean in Services
Introduction, Structuring Projects,Work
Breakdown Structure, Network-Planning
Models, Time Cost Models,

Just-In-Time and
Lean Systems

T1: Ch.17/Pg. 278


R1: Ch.9/Pg. 355

Project Management
(including case
discussion)

T1: Ch.20/Pg. 331


R1: Ch.3/Pg. 66

26-28

29-31

32-34

35-37

38-39

40-42

Total Number of Sessions

R1: Ch.16/Pg. 606

R1: Ch.17/Pg. 639

R1: Ch.18/Pg. 687

R1: Ch.10/Pg. 417

R1: Ch.9/Pg. 355

42

5.Evaluation Scheme:

Component

Duration
(hr/min)

Test I
50 Min

Weightage
(%)
8

Assignment-I

Session 1 13
-

Case Based
Presentation

Mid Term
Examination

10 Min

90 min

Test II
50 Min

Assignment-II
100 min

Regularity in
class
End Term
Examination

Remarks

24-Jan-2012

Closed book written Test

03:10 PM
3-Feb-2012

20

03:10 PM
10-Apr-2012

4
4

Closed Book
TQM & Project
Management

03:10 PM
27-Apr-2012

---Continuous

Continuous

180 Min

40

TOTAL

100

Hand Written Home


Assignment

Session 13 17 14-Feb to 17Feb, 2012


followed by Presentation
(Group Activity)
03:10 PM
Session 1 - 20
29-Feb-2012
Closed book written
10 AM to
Examination
11:30 AM
Session 21 28 20-Mar-2012 Open book written Test

Open
30 Min.

Date / Time

OM Quiz

Academic
Interaction

Course
coverage/
Syllabus
Session 1 8

Hand Written Home


Assignment
Evaluated by the instructor
in the middle and at the end
of the semester

----

Evaluated by the instructor *


11-May-2012
10 AM 1 PM

Closed book written


Examination

* These 4 marks would be proportionally distributed for attendance of the student over
and above the mandatory 75% attendance.
6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)
7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine

circumstances. However, there has to be a Prior and proper intimation to the


undersigned or the Program Coordinator

Date: _ _ _ _ _ _ _ _ _

Name & Signature of Instructor

THE ICFAI UNIVERSITY JAIPUR


Faculty of SOFT SKILLS
Course Handout
Second Semester: 2011 - 2013

Course Code/No.
SLMS 502
1.Instructor:
Email id:

Course title

L P U

Soft Skills I
Dr.Pragya Mathur Kumar.
prakhar_pragya@yahoo.co.in

2. Scope & Objective of the course:


This course is designed to help the student in enhancing self awareness and developing people
skills. A professional who has good technical/hard skills, must develop good interpersonal skills
to be an effective employee. This course will be an opportunity for the student to learn, develop
and demonstrate soft skills through experiential learning.
The student will describe his/her own behavior, evaluate the change and assess personality
development. The course will help to appreciate the importance of interpersonal relations,
formulate acceptable behavior towards others and also give knowledge and understanding of
how to work in teams.
OBJECTIVES:
At the end of this Module, the student will be expected, within the context of class room
situation, :
to demonstrate and evaluate the use of self assessment for the purpose of improved
behavior.
to demonstrate improved interpersonal relations by way of good communication,
assertive and influencing behavior .
to demonstrate collaborative efforts with other students. He / She will be expected to
demonstrate resolving the issues and problems while working in teams. The student will
be in a position to analyze, discuss and explain the issues during the class room
activities.
3. Recommended reading:
REFERENCE BOOK
Organizational Behavior

AUTHOR/PUBLICATION
Stephen Robbins

4.Lecture-wise plan
Lecture Nos.
1-3

Learning
Objectives
Able to demonstrate

Topics to be covered
Values:

Reference
Will be made available

accepted values in class


room

Influence of moral,

during the sessions.

ethical, social , and


relational values on
individual behavior

Able to perceive
others without
biases & do healthy
interaction with
other students.

4-6

Perception:

Influence of perception available during


on other people. How the sessions
perceptions of others
on the individual create
first impression?

7-9

How
perception
affects social
interaction?

Able to understand his/her Attitude & Personality:


attitude and demonstrate
What is your attitude?
good interaction with
How does this affect
other students.
social interaction? How
an attitude influences
the personality?

What are your


personality traits?
How do they help
in social
interactions?

10-12

Able to recognize
himself/herself through
other students.

Self Esteem
How do you see
yourself? How do you
relate to others (self
image)?
Your social status.
How others see
you?

13-15

He/she demonstrates
motivating behaviors

Will be made

Motivation:
What motivates you?
Gaining insight into
own motive patterns.

Relationship
motivation
behavior.
16

The student is able


to know his/her
creative blocks.

between
and

Creativity:
Are you creative?

What are
your blocks
of creativity?

17-21

Student is able to
demonstrate listening
skills, sensitivity to body
language of others and
maintain interpersonal
communication.

Communication:
Ability to listen and
understand another
person
Sensitivity to other than
verbal modes of
communication
Body Languagepersonal
communication style
Interpersonal
communication

22-24

Student is able to
assertive or aggressive or
submissive behavior

Assertive Skills:
Are you assertive or
aggressive or
submissive?
What is Art of saying
No?
How does
assertiveness
influence on
interpersonal
relationship?

25-27

Student is able to
Receiving & Giving
appreciate both positive & Feedback:
negative feedback
Giving negative
feedback
Giving constructive /
positive feedback
Handling negative

feedback
Receiving positive
feedback
Receiving negative
feedback
Defensive/controlli
ng behavior while
receiving negative
feedback
28-30

Student is able to express


his/her emotions and
demonstrate empathy &
social skills

Emotional Intelligence:

31-34

Student is able
identify conflicting
issues and is able to
demonstrate
effective decision
making

Conflict Management &


Decision Making:
How do you deal with
Conflicts?
What is conflict
resolution?
Making Decisions
- Developing
Alternatives
- Assessing alternatives
Choosing the best
alternative for decision
making

35-39

Student is able to Stress Management:


recognize stressors and
What is your source of
demonstrate coping with
stress?
stress.
Coping with stress
Do you get work
related Stress?
Managing Stress
- Relaxing Training

What are your


emotions?
Feelings: Knowing,
acknowledging,
identifying, accepting,
reflecting on,
forecasting.
Emotional literacy:
ability to express
feelings
Empathy
Social Skills

40-45

Student is able to work in


a team and demonstrate
leader qualities.

Breathing
Meditation
Bio feedback
Time Management

Team Building Skills:


How teams are
developed?
How to lead a team?
Developing an
individual potential.
Role & contribution of
a team
Team leaders
- Roles?
- Qualities?
- Leader &
subordinate
relationship?
- Delegating for
results?

5.Evaluation Scheme:
Component

Continuous
evaluationRubrics method
is used to
evaluate the
students

Duration
(hr/min)

50 min

Weightage
(%)

40

Mid-Semester
Examination
90 min

Course
coverage/
Syllabus

Date

Remarks

contents
during
every
session

Evaluation
will be done
during
sessions.

During Soft Skills


overt behaviors of the
students are evaluated.
These behaviors are
demonstrated through
games/exercises/role
plays/psychological
instruments

1-20

27.02.2012
Monday

20

10.00am-11.30

Closed Book Written


Examination

am
Every session is
interactive

continuous

Every student is
evaluated during
each session.

continuous

As per the
Rubrics
method
As per the
Rubrics
method

----

During Every
Session

Evaluated by the
instructor during every
session

-- --

------

Evaluated by the
instructor

Regularity to the
classes will
automatically
carry marks.
Comprehensive
Examination

3hrs

40

1-45

16.05.2011
Wednesday
10am 1.00pm

Closed Book Written


Examination

6. Chamber Consultation Hour:


Student has the opportunity to take the feedback his/her overt behaviors during the class
room situation.
7. Make-up Policy:
Every student is evaluated during every session; he/she can be given an opportunity to get
evaluated subsequent sessions.
8. General: The experiential learning process will be explained to the students so that they
can benefit from all the activities/games/role play in the class. Self assessment will be an
important component during the sessions .

Dr.Pragya Mathur Kumar

Date: __18.01.2012 _ _ _ _ _ _

Name & Signature of I/C

Form: GT/2