Lovely Professional University, Punjab

Course Code

Course Title

Course Planner

Lectures

MGN504

RESEARCH METHODOLOGY

17353::Dr. Mahesh Chandra Joshi

Course Category

Courses with Research focus

Tutorials
3

Practicals
2

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

BUSINESS RESEARCH METHODS

NAVAL BAJPAI

1st

2011

PEARSON

Edition

Year

Publisher Name

Reference Books
Sr No

Title

Author

R-1

MARKETING RESEARCH

NARESH K MALHOTRA 6th

2011

PEARSON

R-2

NARGUNDKAR, R.

3rd

2010

TATA MCGRAW HILL

R-3

MARKETING RESEARCH: TEXT

AND CASES
MARKETING RESEARCH

8th

2011

WILEY-INDIA, NEW DELHI

R-4

APPLIED BUSINESS STATITICS

CARL MCDANIEL AND

ROGER GATES
KEN BLACK

7th

2012

WILEY-INDIA, NEW DELHI

R-5

STATISTICAL METHODS

S.P. GUPTA

41th

2011

SULTAN CHAND & SONS

Other Reading
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

Khatri et al (2012), " Management Reserach in India: Current State and Future Directions", IIMB Management Review, Vo. 24(2), pp. 104-115. ,

OR-2

Arora, S. (2012), " Microfinance Interventions and Customer Percetions: A Study of Rural Poor in Punjab", Decision, Vol. 39 (1), pp. 63. ( Application of ChiSquare). ,
Sinha & Arora (2012),"Fit Between Organizational Culture and Business Excellence", Vikalpa, Vol. 37 (3), pp. 19. ( Research Methodology and Framing Hypothes

OR-3
OR-4
OR-5
OR-6
OR-7

Anilkumar & Joseph. (2012), " Factors Influencing the Pre- Purchse Attitude on Consumers: A Study", The IUP Journal of Management Research, Vol. 11 (3), pp. 2
( How to make Questionnaire and Literature Review) ,
Valk & Srinivasan, (2011), " Work-Family Balance of Indian Woman Software Professional's",IIMB Management Review, Vo. 23(1), pp. 39-50.(Sampling Techniq

Saravanan, (2012), " Problem of Vegetables Producing Farmers in Erode", Indian Journal of Marketing, Vol. 42(10), pp. 22. (Descriptive Statistics and Application
test). ,
Kumar & Singh, (2012), " Roles of Perceived Exchange Quality and Organizational Indentification in Predicting", IIMB Management Review, Vo. 24(1), pp. 5. (Te
of Hypothesis and Correlations of Varaibles ,

OR-8

Manikandan. (2012), " Theory Building of Private Label Brands: A Literature Review), IUP, Vol. 9(2), pp. 64. (How to Conduct Literature Review) ,

OR-9
OR-10

Tuma & Scholz. (2012), "A survey of the challenges and pitfalls of cluster analysis application in market segmentation", International Journal of Market Research V
53 Issue 3, pp. 391. (Cluster Analysis) ,
European Journal of Research Methods for the Behavioral and Social Sciences ,

OR-11

The Journal of Mixed Methods Research ,

OR-12

Caselet : Wipro Limited, Text Book, Page No. 17 ,

OR-13

Caselet : Casrtol India Ltd., Text Book, Page No. 39 ,

OR-14

Caselet: Research in Action , Text Book, Page No. 69 ,

OR-15

Caslet : Centre for Monitoring Indian Economy Pvt. Ltd., Text Book, Page No. 136 ,

OR-16

Caselet : Statistics in Action- J.K. Paper Ltd, Text Book, Page No. 251 ,

OR-17

Caselet : Statistics in Action- Tata Steel, Text Book, Page No.457 ,

OR-18

Caselet : Research in Action: Blue Star Ltd., Text Book, Page No. 699 ,

Relevant Websites
Sr No
(Web address) (only if relevant to the course)
RW-1
www.ssrn.com

Salient Features
Collection of Research Papers and Review of Literature

RW-2

http://www.marketingresearch.org

Marketing Research Association- Latest Discussion on Research

RW-3

http://www.thearf.org

The Advertising Research Foundation- Latest Research Initiatives

RW-4

www.socialresearchmethods.net

Website for people involved in applied social research and evaluation

LTP week distribution: (LTP Weeks)

Detailed Plan For Lectures

Weeks before MTE

Weeks After MTE

Spill Over

Week
Number
Week 1

Week 2

Week 3

Lecture
Number
Lecture 1

Broad Topic(Sub Topic)

Lecture 2

Introduction to Business
Research(Fundamentals &
importance of Business
Research)

Introduction to Business
Research(Fundamentals &
importance of Business
Research)

Chapters/Sections of Other Readings,

Text/reference books Relevant Websites,
T-1:Chapter 1
Audio Visual Aids,
software and Virtual
Labs
T-1:Chapter 1

Lecture Description

Learning Outcomes

L 1- Introduction to the
course
L 2- Introduction to
research methods

L 1- Students will get

sensitized about the
course and will
develop interest for
the course
L
L 2-Students
1- Studentswill
will get Discussion & Case
develop
conceptual
sensitized
about the
Study
knowledge
on research
course and will
methods
develop interest for

L 1- Introduction to the
course
L 2- Introduction to
research methods

Lecture 3

Introduction to Business
Research(Types of Research)

T-1:Chapter 1

L 3- Business research
methods A decision
making tool Problem or
L 4- Introduction to
SPSS

Lecture 4

Introduction to Business
Research(Types of Research)

T-1:Chapter 1

Lecture 5

Introduction to Business
Research(Business Research
Process)

T-1:Chapter 1

L 3- Business research
methods A decision
making tool Problem or
L 4- Introduction to
Steps
SPSS involved in
Business Research
Process Design

Lecture 6

Measurement and
Scaling(Introduction and
Scales of Measurement)

T-1:Chapter 8

Lecture 7

Measurement and
Scaling(Introduction and
Scales of Measurement)

T-1:Chapter 8

OR-13

L 6 - Basics about scales

and measurement L 7The criteria for good
measurement by
evaluating
L
6 - BasicsValidity,
about scales
Reliability
and L 7and measurement
Sensitivity
The criteria for good
measurement by
evaluating Validity,
Reliability and
Sensitivity

the course
L 2-Students will
L
3- Students
will able
develop
conceptual
to
Decide about
knowledge
on research
application
methods of business
research methods L 4Student will be able to
justify How to use
L
3- Students
will able
Software
in data
to
Decide
about
analysis such as SPSS
application of business
research methods L 4Student will be able to
develop
skillto\how
justify How
use to
make
research
design
Software
in data
for
a particular
analysis
such as SPSS
research

Pedagogical Tool
Demonstration/
Discussion
Case Study&/ Case
Study
Images / animation
/ ppt etc. Planned

Discussion &
Demonstration

Discussion &
Demonstration
Discussion &
Caselet

L 6- Student will be
Discussion
able to Decide on
basics of scales and
measurement in
research
L 7-will
Thebe
L
6- Student
Discussion
students
will beonable
able to Decide
to
develop
skill and
to
basics
of scales
ascertain
the
criteria
measurement in
for
good L
measurement
research
7- The
students will be able
to develop skill to
ascertain the criteria
for good measurement

Week 3

Week 4

Week 5

Week 6

Lecture 8

Measurement and
Scaling(Questionnaire:
Introduction and Design
Process)

T-1:Chapter 4

OR-14

L 8-Questionnaire
Design : Introduction and
Process L 9- Sample
Standard Questionnai

Lecture 9

Measurement and
Scaling(Questionnaire:
Introduction and Design
Process)

T-1:Chapter 4

OR-14

L 8-Questionnaire
Design : Introduction and
Process L 9- Sample
Standard Questionnai

Lecture 10

Measurement and
Scaling(Sampling and
Sampling Distributions)

T-1:Chapter 5

Lecture 11

Measurement and
Scaling(Sampling and
Sampling Distributions)

T-1:Chapter 5

Lecture 12

Measurement and
Scaling(Sampling and
Sampling Distributions)

T-1:Chapter 5

Lecture 13

Measurement and
Scaling(Sampling and
Sampling Distributions)

T-1:Chapter 5

Lecture 14

Measurement and
Scaling(Sampling and
Sampling Distributions)

T-1:Chapter 5

Lecture 15

Sources and Collection of

Data(Secondary Data
Sources)

T-1:Chapter 6

Lecture 16

Sources and Collection of

Data(Survey)

T-1:Chapter 7

OR-15

L 10- Introduction to
Sampling- Importance L
11- Random Sampling
Methods L 12- Non
Random
Sampling to
L 10- Introduction
Methods
13- Sampling
Sampling-L Importance
L
and
Non Sampling
11- Random
Sampling
Errors
Methods L 12- Non
L
14- Central
Limit
Random
Sampling
Theorem
L
10Introduction
to
Methods L 13- Sampling
SamplingImportance
L
and Non Sampling
11Random Sampling
Errors
Methods
L 12-Limit
Non
L 14- Central
Random
Sampling to
Theorem
L
10- Introduction
Methods
13- Sampling
Sampling-L Importance
L
and
Non
Sampling
11- Random Sampling
Errors
Methods L 12- Non
L 14- Central
Limit
Random
Sampling
L 10- Introduction
to
Theorem
Methods
L
13Sampling
Sampling- Importance
L
and
Non Sampling
11- Random
Sampling
Errors L 12- Non
Methods
L 14- Central
Limit
Random
Sampling
Theorem
Secondary
& their
Methods L Data
13- Sampling
importance
in Research
and Non Sampling
Errors
L 14- Central Limit
Theorem
Primary Data Collection
& Survey

L 8-Student will be
able to develop insight
about how to design a
questionnaire for
conducting a research
L
L 8-Student
9- Studentswill
willbeget
able
to develop
insight
insight
about different
about
how to design a
questionnaires
questionnaire for
conducting a research
L 10-Student
9- Students will
will be
get
able
to develop
skill
insight
about different
on
how to design a
questionnaires
sampling process for a
particular
research
L
L 10-Student
will be
11-Students
will
able
able to develop skill
to
selection
ondecide
how toon
design
a
of
a
particular
method
sampling process
for a
in
sampling
L 12- L
particular
research
Students
willwill
ableable
to
L
10-Student
will
be
11-Students
decide
on
selection
of
able
to
develop
skill
to decide on selection
aon
method
to design
a in
ofparticular
ahow
particular
method
sampling
L
13process
in sampling
L 12- for a
Students
will
be
particular
research
L
Students
will will
ableable
to
L
10-Student
be
to
identify
and
11-Students
will
able
decide
selection
able
to on
develop
skillof
minimize
sampling
to
decide
selection
a particular
method
in
on
how toon
design
a&
nona Sampling
errors
of
particular
method
sampling
L
13process for La
14Ability
toLbe
apply
in
sampling
12- L
Students
will
particular
research
L
10-Student
willable
be
Central
Limit
Students
will
able
to
to
identify
and
11-Students
will
able
able
to
develop
skill
Theorem
and
its
uses
decide
on
selection
of
minimize
sampling
to
selection
ondecide
how toon
design
a&
aof
particular
method
in
nona Sampling
errors
particular
method
sampling
process
for La
sampling
L
1314-sampling
Abilityresearch
toL apply
in
12- L
particular
Students
will able
be
able
Central
Limit
Students
will
to
develop
11-Students
will
able
to
identify
and
Theorem
and
its
uses
decide
on
selection
of
insight
onon
various
to decide
selection
minimize
sampling
&
aofparticular
method
in
types
of
secondary
a particular method
non
Sampling
errors
L
sampling
L 13data
and their
in
sampling
L uses
1214Ability
to
apply
Students
willdevelop
be able
Students
will
able
to
Student
will
Central
Limit
to
identify
and
decide
on
selection
of
insight
onand
primary
Theorem
its uses
minimize
sampling
a particular
method
in
data
Collection
& &
non
Sampling
sampling
L 13-errors L
Survey
Methods
14- Ability
to be
apply
Students
will
able
Central
Limit
to
identify
and
Theorem
its uses
minimize and
sampling
&
non Sampling errors L
14- Ability to apply
Central Limit
Theorem and its uses

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion & Case

Study

Discussion

Week 6

Lecture 17

Sources and Collection of

Data(Observation)

T-1:Chapter 7

Lecture 18

Sources and Collection of

Data(Experimentation)

T-1:Chapter 8

Lecture 19

Sources and Collection of

Data(Experimentation)

T-1:Chapter 8

Lecture 20

Sources and Collection of

Data(Experimentation)

T-1:Chapter 8

Lecture 21

Sources and Collection of

Data(Fieldwork and Data
Preparation)

T-1:Chapter 9

Week 8

Lecture 22

Sources and Collection of

Data(Fieldwork and Data
Preparation)

T-1:Chapter 9

Week 8

Lecture 23

Spill Over

Lecture 24

Spill Over

Week 7

Observation Techniques
and Classification of
Observation Methods
L 18- Basic Symbols and
Notations in Conducting
Experiments L 19Concept of validity
L
18- Basic, internal
Symbolsand
and
definition
Notations
in
Conducting
external validity and
Experiments
L 19threats L 20- Test
Concept
of
validity
Marketing
L
18- Basic, internal
Symbolsand
and
definition
Notations
in Conducting
external validity
and
Experiments
L 19threats L 20- Test
Concept
of validity
L
21- Field
Work Process
Marketing
definition
, internal and
and
Data Preparation
and
external validity
Analysis
L 22- Data
and
threats L 20-and
Preparation
TestAnlaysis
Marketing
L 21- Field Work Process
and Data Preparation and
Analysis L 22- Data
Preparation and Anlaysis

SPILL OVER

Student will develop

insight on different
methods for data
collection
in will
L
18-Student
observation
withonthe
develop insight
advantages
and
experimentation in
disadvantages
research
and terms
L
18-Student
used
in the will
develop
insight on
experimentation
experimentation
in
research L 19- Student
research
and
terms
will able to develop
L
will
used
in the
the18-Student
skill
how to
develop
insight
on
experimentation
conduct experiment
experimentation
in
research
L
19Student
research with genuine
research
and
terms
L
21Students
will
will
able
to
develop
results L 20- Students
used
in the
explore
how
to
the
howable
to to
willskill
become
experimentation
conduct
field
work
experiment
conduct test marketing
research
and
data L
preparation
19-genuine
Student
with
will
able
to develop
for
the
research
L 22results
L
20Students
L 21- Students will
the
skill
how
to
Students
willable
become
will
become
explore how to to
conduct
able
to prepare
experiment
data
conduct test
fieldmarketing
work
research
and
analyse
withthem
genuine
and data preparation
results L 20- Students
for the research L 22will become able to
Students will become
conduct test marketing
able to prepare data
and analyse them

Discussion & Brain

Storming

L 25-Students will
acquire skills on
L
25-Students
will
Mean,
Mode, Median,
acquire
skills
on
Standard Deviation,
Mean,
Mode,
Coefficient
of Median,
Standard
Deviation,
L
28- Student
will be
Standard
Deviation
Coefficient
ofin
able
to apply
t test
in
and
their
use
data
L
28- Student
be
Standard
research
LDeviation
29-will
Student
analysis
L
26able
to apply
t test
in
and
their
usetoin
data
will
be
able
apply
Students
will
be
ablez
L
30-Students
will
research
L
29Student
analysis
L
26test
in
to
design
and
test
able
toresearch
use
application
will
be
able
tobe
apply
z
Students
will
able
L
30-Students
will
hypothesis
for
single
of
t
test
in
research
for
testdesign
in
research
to
and
test
able
to
use
application
population
two
population
means
L
32Student
be
hypothesis
forwill
single
of
t test
in research
for
L
31Students
will
able
to
apply
Chi
population
two
population
means
able to use
Square
test application
in will
L
Students
of31z test
in research
research
marketing
Lfor
able
to use application
two
population
means
33Student
will
be
of z test in research for
able
to apply Chi
two population
means
Square test in
marketing research

Discussion and
Problem Solving
Discussion and
Problem Solving

Discussion & Brain

Storming
Discussion & Brain
Storming
Discussion & Brain
Storming
Lecturing

Lecturing

MID-TERM
Week 9

Lecture 25
Lecture 26
Lecture 27

Week 10

Lecture 28
Lecture 29
Lecture 30

Week 11

Lecture 31
Lecture 32

Hypothesis Formulation &

Testing(Simple Statistics)
Hypothesis Formulation &
Testing(Simple Statistics)

T-1:Chapter 10

Hypothesis Formulation &

Testing(Hypothesis Testing
Hypothesis
&
for a Single Formulation
Population Mean
Testing(Hypothesis
Testing
Using
the Z and T statistic)
Hypothesis
&
for a Single Formulation
Population Mean
Testing(Hypothesis
Testing
Using the ZFormulation
and T statistic)
Hypothesis
for Two Populations) &
Testing(Hypothesis Testing
Chi-Square
Test, Correlation,
for Two Populations)
Regression and Analysis of
Variance(Chi Square Test)

T-1:Chapter 10

T-1:Chapter 10

T-1:Chapter 10
T-1:Chapter 11

OR-16

T-1:Chapter 11

OR-16

L 25- Mean, Mode,

Median, Standard
L
25- Mean,Coefficient
Mode, of
Deviation,
Median,
Standard
Standard Deviation L 26Homework,Test,Presenta
Deviation,
Coefficient
of
Introduction,
Hypothesis
tion
and Write
Up2 L 26Standard
Deviation
L
28- Hypothesis
Testing
Procedure-testing
Introduction,
Hypothesis
for
a single
population
Single
Population
L
28- Hypothesis
testing
Testing
Proceduremean
using
the t statistic
for
a
single
population
Single
PopulationTesting
L
29Hypothesis
testing
L
30-Hypothesis
mean
using population
the t statistic
for
a
single
for
theHypothesis
Differencetesting
L
29L
30-Hypothesis
mean
using
thePopulation
z Testing
statistic
Between
Two
for the
a single
population
for
Difference
Means
Using
the
tTestL
32- Chi
Square
mean
using
thePopulation
z statistic
Between
Two
Statistic
L
31Conditions
of the
Applying
Means
Using
t for
Hypothesis
Testing
Chi
Square
test,
Statistic
L
31the Difference
Goodness
ofTesting
FitBetween
testfor
L
Hypothesis
Two
Population
Means
33-Test
of
the
Difference
Between
Using
the z Statistic
Independence
Two Population Means
Using the z Statistic

Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion,
Problem Solving &
Discussion,
Caselet
Problem Solving &
Discussion
and
Caselet
Problem Solving

Week 11
Lecture 32
Lecture 33
Week 12

Lecture 34
Lecture 35
Lecture 36

Week 13

Lecture 37
Lecture 38
Lecture 39

Week 14

Lecture 40
Lecture 41
Lecture 42

Week 15

Lecture 43

Week 15

Lecture 44

Week 16

Chi-Square Test, Correlation,

Regression and Analysis of
Chi-Square
Test, Correlation,
Variance(Goodness
of Fit test
Regression
and
Analysis of
and Test of Independence)
Chi-Square
Test,
Correlation,
Variance(Goodness of Fit test
Regression
and Analysis of
and
Test of Independence)
Chi-Square
Correlation,
T-1:Chapter 14 and 15
Variance(ChiTest,
Square
Test)
Regression and Analysis of
Chi-Square
Test, Correlation,
T-1:Chapter 14 and 15
Variance(CorrelationKarl
Regression
and
Analysis
of
Pearson
andTest,
Spearman's
Rank
Chi-Square
Correlation,
T-1:Chapter 15
Variance(CorrelationKarl
Correlation)
Regression
and
Analysis
of
Pearson andTest,
Spearman's
Rank
Chi-Square
Correlation,
T-1:Chapter 12
Variance(Introduction
of
Correlation)
Regression
and
Analysis
of
Simple
Multivariate
Data
T-1:Chapter 17
Variance(One
wayAnalysis
ANOVA-&
Linear
Regression
and
Business
Report
Introduction
Application
Multivariate
Data
Analysisof&a
T-1:Chapter 18
Determining and
the Equation
Writing(Discriminant
in
Business
Research)
Business
Report
Regression
Line)
Analysis)
Multivariate
Data
Analysis &
T-1:Chapter 18
Writing(Factor
Analysis)
Business Report
Multivariate
Data
Analysis &
T-1:Chapter 17
Writing(Factor
Analysis)
Business Report
Multivariate
Data Analysis)
Analysis &
T-1:Chapter 19
Writing(Conjoint
Business Report
Multivariate
Data Report
Analysis &
T-1:Chapter 19
Writing(Business
Business
Report
Writing)
Writing(Business Report
Writing)

L 32- Chi Square TestConditions of Applying

L
32-Square
Chi Square
Chi
test, TestConditions
of
Applying
Goodness
of Fit
test L
L
32-Square
Chi Square
Chi
test, Test33-Test
of
Conditions
of
Applying
Goodness
of Fit testofL
L
34-Square
Computation
Independence
Chi
test,
33-Test
of
Karl
Pearson
L 35Goodness
of
Fit
test L
L
34Computation
Independence
Spearman's
Rank of
33-Test
of
Karl
Pearson
L
35Correlation
Introduction
of Simple
Independence
Spearman's Rank
Linear
Regression
and
Correlation
One
way ANOVADetermining
the
Introduction
Equation
of aand
Introduction
ofRegression
Application
in
Business
Line
Discriminant
analysis
Research
L
39Introduction
and its application of
Factor Analysis and its
L
39- Introduction
of
application
L 40- SPSS
Factor
Analysis
and
its of
executionofand
analysis
Concept
performing
application
L 40- SPSS
outputs
of
Factor
Conjoint
Analysis
execution
and analysis
L
42- Business
Report of
Analysis
outputs
of
Factor
Writing L 43L
42- Business
Analysis
Presentation
of Report
Result
Writing L 43Presentation of Result
Spill Over

OR-17

SPILL OVER

Lecture 45

Spill Over

Lecture 46

Spill Over

Lecture 47

Spill Over

Lecture 48

Spill Over

Scheme for CA:

Component
Homework,Test

Frequency

Out Of
2

Each Marks Total Marks

3

Total :-

15

30

15

30

L 32- Student will be

able to apply Chi
L
32- Student
Square
test in will be
able
to
apply
Chi L
marketing
research
L
32- Student
will be
Square
test in
33Student
will
be
able
to
apply
Chi
marketing
research
L
L
34
Ability
to
apply
able
to
apply
Chi
Square
test in
33Student
will
be
Karl
Pearson
Square
testresearch
inand
marketing
L
L
34 to
- Ability
to apply
able
apply
Chi
correlation
inwill
Business
marketing
research
33Student
be
Karl
Pearson
and
Square
test
Research
L in
35Ability
Student
will
able
to apply
Chi
correlation
indevelop
Business
marketing
research
to
apply
Spearman's
insight
and
on
Square
test
in
Research
L ability
35- Ability
Student
will
able
Rank
correlation
in to
application
ofbeLinear
marketing
research
to
apply
Spearman's
apply
OneResearch
Way
Business
Regression
in be
research
Students
will
able
Rank
correlation
in
ANOVA
to
exploreResearch
application
Business
L
Ability to apply
of39Discriminant
Factor
Analysis
in
analysis
in Business
L
39- Ability
to apply
Business
Research
L
Research
Factor
Analysis
in
40- Student
will
be
Students
will
develop
Business
able
to to
useResearch
SPSS
forL
ability
use
Conjoint
40Student
will
be
L
42- Student
will be
Factor
Analysis
Analysis
inSPSS
Business
able
to
use
for
able
to
Write
Research
Resaerch
L
42- Student
Factor
Analysis
report
and
givewill be
able
to WriteLResearch
presentation
43report
give
Studentand
will
be able to
presentation
L 43give presentation
Student will be able to
give presentation

Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Caselet
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion & Case
Study
Discussion & Case
Study

Details of Academic Task(s)

AT No.
HW1

Objective

Topic of the Academic Task

Nature of Academic Task

(group/individuals/field work

Evaluation Mode

Developing
understanding on
To
develop
synopsis
forability
the of
designing
research
purpose
To
test conceptual
questionnaire,
knowledge
of
analysing and
students.
interpreting it.

HW2
Test1

Plan for Tutorial:

Tutorial No.

Set up an appointment and visit any business located on or near the Group
Introduction- 5
university campus such as restaurant, branch office of telecom
marks, Literature
Students
select
a particular
activity
related
with any
Identification
of
company,will
retail
bank,
book store,consumers
departmental
store,
franchises
etc. Individual
Review-15 marks,
product/service
such
as
selection
of
branded
apparels,
shoes,
major
variable
-10
Marks,
Hold
with the decision
maker
of that firm
andofidentify Individual
Objectives
A
testdiscussions
woulda be
conducted
to evaluate
conceptual
clarity
4Questionnaire
questions&
of 10
appliances,
particular
departmental
store,
insurance
policy,
the
management
decision
problem(s).
Translate
the
management
Research
students.
Questions
would
be
based
on
syllabus
covered
by
the
end
marks
each
and
one
telecom
service,
dinner
restaurants,
children
school,
weekend
design10 marks,
research
problem
into a in
written
statements
of the
research
Methodology10
of
eighth
week.
question
of
5
mark
plan
etc. identify
the variables
for measuring
and
Analysis
-15 marks,
problem(s)
and prepare
the research
proposal satisfaction
containing a.
Marks, Identification
preferences
questionnaire
by using
ConclusionIntroductionfor
of the
the chosen
selectedactivity.
topic b.Design
Relateda review
of literature
c.
of Variables- 10
10
principles
ofuse
questionnaire
designs
for slots
the same
activity
and
marks
(Pleasethe
do
not
time
for
syllabus
coverage)
Research
Objective
or these
statements
d. Designing
appropriate
research
marks, References- 5
analyze
the data
with SPSS used
after filling the questionnaires from 25
methodology
e. References
marks
respondents and concluding
Lectureit.Topic
Type of pedagogical tool(s) planned
(case analysis,problem solving test,role play,business gam

Tutorial1

1. Group Formation 2. How to conduct Literature Review ?

Problem Solving

Tutorial2

Case Analysis

Tutorial3

Case Discussion- Research of the Behavior of Consumers in the

Insurance Market in the Czech Republic
Data entry on SPSS

Tutorial4

Using of SPSS to for graphs and descriptive statistics

Problem Solving

Tutorial5

Identification of Different Scales of Measurement, Marketing

Research, Parasuraman, Grewal and Krishnan, 2009, pp-275
Preparation of sample questionnaire

Case Analysis
Case Analysis

Tutorial8

Case Discussion- Air Conditioner Industry in India, Text Book , pp.120

Case Discussion- TVS Motor Company Ltd- Text Book , pp.- 159

Tutorial9

Progress Review of HW 1

Tutorial10

Review of secondary data based work

Problem Solving

Tutorial11

Video on Observation Method

Video Resource

Tutorial12

Video on Experimentation

Video Resource

Tutorial13

Video on Data Processiing

Video Resource

Tutorial14

Video on Research in Brief

Video Resource

Tutorial6
Tutorial7

Introduction to software used for research

Problem Solving
Case Analysis

Tutorial15

Problem Solving

Problem Solving

Tutorial16

Record Saved

Problem Solving

Tutorial17

Practice on Numericals - Mauunaly (Mean,Mode Median)

Problem Solving

Tutorial18

Numerical Practices- Manually on Standard Deviation

Problem Solving

Tutorial19

Numerical Practices- Manually on Hypothesis Testing For a Single

Population Mean Using t and z Statistics
Using of SPSS for t-test

Problem Solving
Problem Solving

Tutorial23

Numerical Practices on Hypothesis Testing For the Difference

Between Two Population Means using z and t-Statistics, and for
Numerical
Practice on Chi-Square Test- Separate Numerical for
related samples
Goodness of Fit and Test of Independence
Numerical problems on One way ANOVA

Tutorial24

SPSS for Chi Square and One Way Anova

Problem Solving

Tutorial25

Numerical problems on Co Relation and Regression

Problem Solving

Tutorial26

Use of SPSS in Co Relation and Regression

Problem Solving

Tutorial27

SPSS application for Discriminant Analysis

Problem Solving

Tutorial28

SPSS application for Discriminant Analysis

Problem Solving

Tutorial29

SPSS for Factor Analysis

Problem Solving

Tutorial30

Discussion on Report Writing

Problem Solving

After Mid-Term

Tutorial20
Tutorial21
Tutorial22

Problem Solving
Problem Solving
Problem Solving

Practicals Credits
0

LHI

LHI

p. 104-115. ,

. 63. ( Application of Chi-

odology and Framing Hypothesis). ,

ment Research, Vol. 11 (3), pp. 23.

, pp. 39-50.(Sampling Technique) ,

ptive Statistics and Application of t-

nt Review, Vo. 24(1), pp. 5. (Testing

rature Review) ,

al Journal of Market Research Vol.

ew of Literature

Discussion on Research

Latest Research Initiatives

ocial research and evaluation

Pedagogical Tool Live Examples

Demonstration/
Discussion
Case Study&/ Case
Study
Images / animation
/ ppt etc. Planned
Discussion & Case
Study

Discussion &
Demonstration

Discussion &
Demonstration
Discussion &
Caselet

Discussion

Discussion

Surf
Superconcentrat
e Faces a Super
Washout in
Japan. Naresh
Malhotra, Pg 56
Surf
Superconcentrat
e Faces a Super
Washout in
Citi
Bank
Group
Japan.
Naresh
Exploratory,
Malhotra, Pg 56
Descriptive and
Causal Research,
Naresh
Malhotra, Pg no.
82

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion

Discussion & Case

Study

Discussion

Form & Layout,

Naresh
Malhotra, Pg.
no. 310

Discussion & Brain

Storming
Discussion & Brain POP Buys,
Storming
Naresh
Malhotra, Pg no.
211
Discussion & Brain POP Buys,
Storming
Naresh
Malhotra, Pg no.
211
Discussion & Brain POP Buys,
Storming
Naresh
Malhotra, Pg no.
211
Lecturing

Lecturing

Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion,
Problem Solving &
Discussion,
Caselet
Problem Solving &
Discussion
and
Caselet
Problem Solving

Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Caselet
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion and
Problem Solving
Discussion & Case
Study
Discussion & Case
Study

Respondents
park in different
Reporting
The
spaces, Naesh
Friendly
Skies,
Malhotra, Pg
Reporting
The
Naresh
No.
649 Skies,
Friendly
Malhotra, Pg
Naresh
No. 727
Malhotra, Pg
No. 727

Allottment /
submission Week
2/6
5 / 12
8/9

al tool(s) planned
st,role play,business game etc)

rch