LESSON PLAN

BUSINESS, DESIGN AND

TECHNOLOGY DEPARTMENT

LESSON ORGANISATION
Year Level:

Students Prior Knowledge:

Time: 60 minutes

Date: Week 8 Lesson 1

Learning Area: BUSINESS EDUCATION

Students will have no prior knowledge of

marketing principles or business/economics
concepts
Students should have basic knowledge of IT

TOPIC: Identifying the variety of selling and advertising

strategies used by businesses (ACHEK003)
General Capabilities (that may potentially be covered in the lesson)
Critical and
Literacy
Numeracy
ICT
competence

creative thinking

Ethical
behaviour

Personal and
Social
competence

Intercultural
understanding

Cross-curriculum priorities (may be addressed in the lesson)

Aboriginal and Torres Strait Islander
histories and cultures

Asia and Australias engagement with Asia

Sustainability

Lesson Objectives
As a result of this lesson, students will be able to:
Identify a variety of ways that businesses advertise their products and services using information technology

Explain the elements of an effective advertising strategy

Construct a basic advertising strategy to promote a business product or service

Teachers Prior Preparation/Organisation:

Write down the Weebly link on the board

http://yr8busedadvertising.weebly.com

Make sure the projector is working

Provision for students at educational risk:

This Weebly series can be completed at each

students own pace or can be dictated by the
teacher. Students with learning difficulties can
be sat with and monitored at their own pace.

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant)

Time
5 min

Motivation and Introduction:

1. Take the roll. Read out any messages/notifications.

2. Introduce the new topic of Advertising. Instruct students to log
onto the computer and type the Weebly site written on the board
into google search.

5 min

3. Introduction activity: Watch the YouTube Coca-Cola ad Make it

Happy. Explain what an advertisement is and the purpose of
ads. Explain that advertising is everywhere.
7 min

Lesson Steps (Lesson content, structure, strategies & Key Questions):

4. Pick a student to read the next paragraph. Instruct students to

Resources/
References

analyse the Vans ad and instruct them to type what parts of the
Vans print ad captures their attention. Students will type their
ideas on a shared document on Google Docs all students can
type on the same doc at once and share ideas. Each class has
their own separate document.

7 min

10 min
15 min

3 min

END
OF
CLASS

5. Ask students what they think makes an ad in general an effective

one one that communicates the message across and achieves
the objectives of the advertiser changing the behaviour of
thinking pattern of the recipient.
6. Students can brainstorm their answers on Padlet each class
has their own Padlet. Students will have to doubleclick on Padlet
in order to type a message.
7. Go through the Prezi to learn about the Advertising Strategy of
businesses. Read through with the class.
8. Once finished instruct students to read Task 1 pick any preexisting product e.g. Nike high tops, and get them to create an
advertising strategy on a Word document.
Lesson Closure:(Review lesson objectives with students)
9. Students to save all work following the Weebly instructions.
Students to log off and pack away.
Transition: (What needs to happen prior to the next lesson?)
-

Students MUST try and finish their strategies before the next
lesson.

Assessment: (Were the lesson objectives met? How will these be

judged?)
-

Revision of the focus questions, verbally ask the class

Evidence of student research and note-taking in class
Completion of worksheets