Evaluation of

The Coca Cola Website

_________________________________________________________
BY:

_____________________________________________
Florida International University (FIU)
Professional Technical Writing & Composition ENC 3240
Prepared for
Professor Maheba Pedroso, FIU English Writing and Rhetoric Department;
The Coca Cola Company.
April 12, 2015

CONTENTS INDEX
__________________________________________________________________________
CONTENTS INDEX ........1
SUMMARY

....3

Purpose Methodology......3
Evaluation Results.......5
Conclusions..........5
INTRODUCTION......6
VISUAL DESIGN.........6
Evaluation Criteria ............ 7
Evaluation Results......... 7
Recommended Improvements..........9
CONTENT......10
Evaluation Criteria ....10
Evaluation Results.....10

Recommended Improvements........11
INFORMATION ACCESS........12
Evaluation Criteria .......12
Evaluation Results....12
Recommended Improvements.......15
INFORMATION INTEGRITY......16
Evaluation Criteria ......16
Evaluation Results...16
Recommended Improvements......16
INTENDED OUTCOMES...17
FORMAT AND LAYOUT....17
Evaluation Results..17
Recommended Improvements.17
SITE TABS..17
About the Coca-Cola Company Tabs....18
Evaluation Results.... 18
Recommended Improvements....18
Careers Tab ...18
Evaluation Results........ 18
Recommended Improvements.18
Product Information Tabs......19
Evaluation Results.... 19
Recommended Improvements.....20
Coca-Cola Conversations Tab20
Evaluation Results.... 20
Recommended Improvements20
Coca-Cola Zero Tab.....20
Evaluation Results....... 20
Recommended Improvements...20
Diet-Coke Tab...20
Evaluation Results...... 21

Recommended Improvements..21
World of Coca-Cola Tab.....21
Evaluation Results..... 21
Recommended Improvements..21
Open Happiness Tab..22
Evaluation Results...... 22
Recommended Improvements...22
Coca-Cola Store Tab22
Evaluation Results....... 22
Recommended Improvements....22
APPENDIX.....23
REFERENCES..26

SUMMARY
______________________________________________________________________

Purpose:
This report will display a thorough analysis on the Coca-Cola website to decipher where and
why the website may not be user friendly, or user oriented. In this report the analysis will go
through every facet of which makes a website functional for not only its users, but for the
stakeholders who have invested much of their time and money into making this company
successful. Every crevice of the website will be examined, so that a solution can be made, along
with various recommendations as to how to make the Coca-Cola website a fully functional
website for all kinds of users.

Methodology:
Research will be conducted utilizing the principles based on Jakob Nielsens 10 Usability
Heuristics for User Interface Design. Nielsens ten principles will serve as a guide; it will help
define the issues that may be brought into light. The premise of this research is to evaluate if
there any problems with the website in the following areas: Visual Design, Content, Information

Access and Integrity and overall layout. From there, an analysis will be conducted to further
assist with a final conclusion.

In the Information Access section, a research was performed to identify the potential obstacles
to information. Because information access is a basic human right (Pernice and Nielsen), this
sections recommendations intend to guarantee that people with disabilities can successfully
obtain all the information in the website. Thus, several problems were found and suggestions
were given accordingly.

In the Information Integrity section several criteria was used to determine the trustworthiness of
the information provided in the Coca Cola website. Although some results indicated that this is a
reliable website, there are not enough sections in the website to ensure customers confidence
in the information provided. Hence, several fixes were suggested to optimize the integrity and
security of information in this website.

One of the methodologies used in the Information Access Section was to try to access several
parts of the website using only the keyboard. This brought to light many issues that obstruct the
access to the information in the website to people with certain disabilities. Also, the website was
opened in 3 of the most used internet browsers: Chrome, Internet Explorer and Mozilla Firefox.
This tested for the website compatibility. Another methodology used was observation. This was
put in practice throughout the website. Particularly, this led to the discovery of elements that
belonged in the same category and were designed differently resulting in lack of uniformity.
Another methodology used was to open the website not allowing images to display to see if a
text version was provided for these .

For the Information Integrity section, a methodology used was to research how many reputable
websites made reference to the website in question. By typing link:http://www.cocacolacompany.com/ in a Google search, a list of websites referencing Coca Cola website is
shown. Another methodology was to look for the About us section in the website to find out the
date of last edit.
Below is a list of questions that have been utilized to assist with the analysis of the Coca
Cola website.

Visual Design:
1 - Is spacing incorporated within the design to provide readability?
2 - Does the site follow hierarchy principles?
3 - F-Shape reading pattern (Eyetracking)

Content:
1 - Useful, organized and clear content
2 - Functional links within website

Information Access
1 - Is the information accessible to people with disabilities?
2 - Are there text version for non-text information?
3 - Is the website navigable from the keyboard?
4 - Is the keyboard navigation correctly ordered?

Information Integrity
1 - Do reputable websites reference the Coca Cola website?
2 - Is there an About us section?
3 - Is there enough information about las update?

Evaluation Results
Displayed in (Figure 1) is a summary of the methodology followed in this report.

Conclusion:
It has been concluded from the evaluation results that there are some errors that will help the
Coca Cola website be more functional. It is with the evaluation results that recommendations
were able to be made, it was with the thorough analysis that made the recommendations
possible. The process of dissecting each component of the website had to be intricately
conducted, so that the analysis could be done as accurate as possible. With these results, the
Coca Cola website will be more functional to not only beginner type of users, but to all kinds of
users. It would be fully accessible, in terms of tabs and whether it is easy to read due to the
size of the font.

Figure 1: Summary of Methodology used in the report

INTRODUCTION
______________________________________________________________________
Coca Colas has graced the world with its presence for 125 years. This fresh and innovated
beverage was first utilized as a fountain in Atlanta, Georgia in 1886. Advertisement for this
brand started in 1887 in ads in the newspaper. Although they have many competitors, their
product is still one of the best out there. It is the pioneer for all fountain beverages. In this
evaluation we will analyze the effectiveness the website has on its product. Does it contribute to
its success? If so, how is it done? What is it about the website that helps the brand become
even greater than what they are at the moment?
An analysis will be conducted on Coca Colas website based on its functionality, and how their
methods used to create easy passage through the links. It has been gathered that the overall
image of the website is all over the place. The fact that the nutritional facts are placed in the
bottom demonstrates that the company does not intend for its consumers to read facts about
the ingredients of the product. Further analysis will be conducted so that it deficiencies of this
website does not continue being overlooked. There are minor technical issues involving the
certain tabs, and their ability to take the user to the following page in which the link is supposed
to do. Nielsens Heuristics method was used throughout this evaluation to further analyze why
there seems to be some technical deficiencies in the website.

 VISUAL DESIGN
__________________________________________________________________________
The presentation focuses on the visual design elements and how the material of the website is
strategically is put together for the user to see when content of the website is presented. Lines,
Typography, shapes etc. is evaluated to make sure it flows together and presents a nice
experience for the user. This section our team will present the weaknesses found within the
design presentation of the company using different guidelines by Tammy Guy and Jakob
Nielsen.

Evaluation Criteria:
1 - Is spacing incorporated within the design to provide readability?
2 - Does the site follow hierarchy principles?
3 - F Shape reading pattern (Eyetracking)

Evaluation Results:
1. Spacing is an important aspect in the presentation of a website, it allows users to clearly
read content and reduces noise (Usability). Based off of the 1st Criteria spacing is an
issue here on the Coca Cola Main page and About page. As the example in figure 1
on the next page shows, the company website has plenty of white space along the sides
of the webpage but the space is not being used to post or to spread the content out. The
majority of the content appears to be placed at the center of the page which makes all
the content within the presentation cramped together and could create a bad experience
for the user to read (Cronin, 2009).

Figure 1 No Content spacing

2. Hierarchy is important to follow in the process of designing a website. This process helps
users reading and understand where to start through the content (GUI) (Guy). Poor
hierarchy can mislead users into believing what content, links and tabs are most

important then others(Whitenton).The example in figure 2 shown below illustrates the

issue that the Coca Colas website contains in regards to this criteria. Although the most
important information is in a different color scheme, the main information in regards to
the companys history and safety is located at the bottom of the webpage; we believe
that if customers would like to find out more information about the company in reference
to its history and safety and health regulations it should not be placed at the bottom of
the webpage.

Figure 2 Poor Hierarchy Structure

3. According to research done by Jakob Nielsen, users generally tend to read information on
web pages in a F shape pattern (O'Connell). This consists of information being read first
horizontally and then making your way down the page to read the next horizontal line of
information and lastly making your way down the rest of the page to read the rest of the content
(Nielsen). Coca Cola fails to meet these requirements based on the research done by our team.
The illustration in figure 3 identify some of the web pages on the website having the readable
content on the left hand side of the web page that should belong on the top of the web page, we
believe that in doing this it will create an easier process in reading the content.

Figure 3 content on the left

Recommended Improvements:
1. Spreading the content out within the web pages will help reduce the amount of noise that
is the current issue on the website. Our team recommends to apply more space between
the content that is illustrated so that the content that is placed on the pages can breath;
the end result will would be a better overall presentation.
2. Our team recommends reassembling the content hierarchy. Since the current layout has
important information placed on the bottom of the webpage, reassembling the content
will be an important aspect because it will help users identify where useful and important
content is located. Placing the content on the top of the webpage will have a better
overall presentation to the user.
3. For the third heuristics our team recommends rearranging the some of the content from
the right hand side of the page to the top of the page. We believe that in doing this it will
create a smoother reading experience for the user starting the content from the top of
the webpage, then making your way across horizontally.

CONTENT
8

__________________________________________________________________________
Content The websites content is used to deliver information to users who wish to find out
information about the product for such as the companies overview, vision, and history. This
section our team will present the weaknesses found within the content sections of the company
website and will provide recommendation on how to further improve these components.

Evaluation Criteria:
1 - Useful, organized and clear content
2 - Functional links within website

Evaluation Results:
1. Issues within the About page of the Coca Cola website can be found within Criteria 1.
The About page contains some content that most users may not feel important such as
the amount of tweets Coca Cola is referenced in per month. The content on the About
page containing the amount of tweets within the quarter is meaningless compared to the
other content listed on this page such as product availability, health and history.

Figure 4 Better Content Needed

2. Based off of the 2nd heuristic our team identified that some of the links containing content
within the website does not appear to be functional. For example the home page contains a link
to slides that do not change or contain any content. Aside from that issue there is also a video
link within the home page that does not allow customer to view it while browsing the page this
link is suppose to provide a custom music playlist for customers to listen to.

Figure 5 Video links are not functional

Recommended Improvements:
1. According to Erin Kissane Checklist for Content Work, useful content should help
demonstrate the product and help sell itself (Kissane, 2011). We recommend posting
more important or useful information to users within the company about page such as
major company achievements or community service. As a team we believe that the
addition of this content will help polish the credibility of the company.
2. Providing visuals is an essential part of content marketing according to Sean Rosensteel
from Forbes.com. Human voices, emotions and movement is an effective way of
grabbing audiences attention (Rosesteel). Our team recommends that the company
main page should have uploaded videos of their products being used by their customers
rather than a custom music playlist. The customer videos should help create a personal
connection with users and boost possibly boost their market sales through interaction.

INFORMATION ACCESS
__________________________________________________________________________
Every person has the right to access information in the internet. To guarantee this, it is
important to bear in mind the disabilities that many individuals suffer and to avoid any difficulty

10

that a poor design can cause. This section shows some issues found in the Coca-Cola website
that are not in accordance with Jakob Nielsen guidelines (Pernice and Nielsen).

Evaluation Criteria:
1 - Text alternatives are provided for non-text content
2 - The website content is keyboard accessible
3 - The website provides enough time for users to access content
4 - Website is easily navigable

Evaluation Results
Criteria 1 is violated in the Videos Section. While there is a brief description of every video,
there is no text alternative for them. This makes the content of the video inaccessible for people
that have visual disabilities as the text alternative cannot be changed to other alternatives as
braille, large prints, etc (Web Content Accessibility Guidelines (WCAG) 2.0). Moreover, there
are no caption or sign interpretation for videos in this section which does not count for people
with hearing disabilities.

While the main Tabs of the website are accessible through the Tab key, the current Tab paged
being accessed is displayed at the bottom-left corner of the browser with a very small font. This
makes it difficult for the user to know which Tab is currently being accessed. The logic order of
element access using the Tab key fails. That is, elements of the bottom part of the page are
sometimes accessed before elements in top part of the page. This causes confusion and
frustration when accessing a desired element. This situation is in contrast with Criteria 2.
Image banners change too fast. Because of the complexity of accessing a particular element in
website, there is not enough time to access a specific image in the banner thus violating Criteria
3.
Criteria 4 is violated in several ways.
When first navigating to
the Coca Cola website,
the site is unable to
recognize the user
country and thus, the
user has to select the
country to have
specialized content:

11

Moreover, In the Videos tab,

the website is unable to
programmatically recognize
the default user language.
Instead, the user has to select
the desired language from a
dropdown menu. This causes
the page to have content in
several languages which
confuses the user:

The web pages do not automatically scroll down when items not visible in the screen are being
accessed with the Tab key. This makes it difficult for the user to navigate to sections in the
lower part of the page. Furthermore, the front page of the website has a title called Coca Cola
Journey which is confusing bearing in mind that this is the Home Page. The Videos page
does not have a Title to indicate the content of that page.
There is also inconsistency in the navigation. The tab page being displayed is supposed to be
highlighted in black; however, the Sustainability, Innovation, History and Music tabs pages
are not highlighted when their content is being displayed:

12

This complicates
the user
navigation as it
might become
difficult to figure
out the current
location in the
website.
A similar situation
is found in the
Unbottled tab
which page does
not display the
navigation
sequence as in
the other tabs:

Another inconsistency found in the navigation is the presence/absence of image banners

arrows:

13

Some Image banners have the movement arrows (banner on the left) while others don't (banner
on the right).
The layout of the website is inconsistent.When you first navigate to the website, all of the tabs
are on the top right hand side of the web page. When you navigate to the website using a
mobile phone, you are not provided with any tabs at all. The company should roll out a format
that provides almost as many options as the main website does.
There is a lot on inconsistencies with the tabs because the tabs are hidden at first, and as soon
as you click on coke on the usa a drop down menu appears where you can select the tab that
you would like to navigate to. We recommend that the company decides to find a format and
stick with it. We believe that it would be best for the company to make the tabs more visible and
not hidden until you click on it because it could be hard for someone to locate. Just because the
web developer knows where everything is located in the website does not mean that the
customer will.

Recommended Improvements
1. Designer of the website should provide text alternative for non-text content to facilitate
the access of disabled individuals (Pernice and Nielsen).
2. Keyboard access should be logically ordered and visual aids should be provided to the
user to enhance the navigation experience (Pernice and Nielsen).
3. Image banners should change the picture in longer time intervals to allow keyboard
users to navigate to the banner desired image (WCAG).
4. Design uniformity throughout the website tabs should be ensured to enhance the user
experience and navigation(WCAG).

INFORMATION INTEGRITY
__________________________________________________________________________

14

Information integrity and security ensure customer relations and satisfaction as they do not fear
for cybernetical identification theft that is so common nowadays. For this reason, this section
evaluates Coca-Cola website credibility.

Evaluation Criteria:
1 - The site is up to date
2 - Recognized websites point to coca-cola.com
3 - The website is accredited
4 - Links are not broken
5 - Overall design is professional

Evaluation Results
There is not enough evidence supporting that Criteria 1 is correctly followed. While there is
evidence in the Latest Stories section (under the Sustainability tab) of recent articles, there is
no concrete information of last update date.
Criteria 2 is well carried out as the well-known international futbol organization FIFA , has a
section dedicated to coca cola. This attributes great credibility to the website (FIFA).
In reference to Criteria 3, this website is accredited by BBB (BBB) which is a very important
accreditation.
After probing many of the website links, it is evident that the website keeps active all of them in
accordance with Criteria 4.
In reference to Criteria 5, the overall design looks professional although it might overwhelm the
user due to the great quantity of content as evidenced in Appendix 1.

Recommended Improvements
1. Website should include and About us or similar section where information of last
update is provided. According to INC.com, this section gives confidence to customers
(Garcia).
2. Web pages should include less content to not overwhelm the users (Pernice and
Nielsen).

INTENDED OUTCOMES
__________________________________________________________________________
To ensure that the Coca Cola website implements the optimum design strategies for better
customer interaction, this Evaluation Report was performed following Jakob Nielsen and other

15

guidelines. In this report several areas were analyzed and many implementations were
suggested. The overall goal is to provide customers with information that is reliable, visually
appealing, and of easy access to everybody.

FORMAT AND LAYOUT

__________________________________________________________________________

Evaluation Results
Based on the research conducted through multiple soda and beverage company websites, it
was noticed that there are a lot of inconsistencies with Coca-Colas website. It was found that
Coca-Colas website redirects users to multiple different websites that belong to them, while
competitors decide to have all of their content in one main website. With Coca-Cola having all of
their content divided in multiple different websites there are a lot of inconsistencies with colors,
headings, and options that users are given in every website.

Recommended Improvements
To make Coca-Colas website more user friendly and attractive to customers, it is
recommended to have all of their content in one website along with having the same headings
and colors all throughout. By doing this, users will only have to get used to one look and feel,
instead of multiple different looks, options, and menus.

SITE TABS
__________________________________________________________________________

Evaluation Criteria
1 - User control and freedom
2 - Consistency and standards
3 - Error prevention
4 - Recognition rather than recall
5 - Flexibility and efficiency of use
6 - Aesthetic and minimalist design

About the Coca-Cola Company Tab

Evaluation Results

16

The About the Coca-Cola Company tab is the first option that appears in the dropdown menu
when clicking on Coke in the USA. The user is redirected to a new page in the Website as
soon as he/she clicks on the tab, taking the user to a secondary website that belongs to CocaCola. However, the Who We Are tab on the Pepsico website was relatively easy to
locate(Pepsico). Also, since it doesnt redirect the user to a secondary website it is relatively
easy to go back to any previous tab.

Recommended Improvements
Heuristics 4, 5, and 6 are violated. Although the About the Coca-Cola Company tab contained
useful information, it is recommended to have all of the content on the same website. By having
all of the content on the same website the user will find the website easier to navigate and to
revert back to any desired page (Nielsen).

Careers Tab
Evaluation Results
Although the Careers tab does feature a map of the world where the user can select the region
of the world that he/she would like to work in, when you click on the region the user is taken to
another page with very little control of the search. Instead of giving the user the power to search
for the city or job level like the Dr. Pepper website does, the Coca-Cola website makes the user
scroll through a list of countries until he/she locates the desired city (Dr Pepper Snapple Group).

Recommended Improvements
It is recommended to give the user more control and freedom by allowing he/she to narrow their
job search without much work. Because users are not given control and freedom, heuristic 1 is
violated. By providing the user with a search feature that he/she can type in to look for jobs
might increase the number of applicants.

Product Information Tab

Evaluation Results
Based on the objective to educate users on the different products that the Coca-Cola Company
sells the Product Information Tab has been implemented. It is easy for the user to select the
product that he/she would like to learn more about. When the user selects to learn more about a
17

specific product he/she is redirected to page that the user is all able to see a brief description of
every single product that Coca-Cola sells. Why give the user a choice if they are just going to be
re-directed to a page where all of the products are displayed anyway?

Recommended Improvements
Heuristics 2 and 6 are violated in the Product Information tab (Nielsen).The 7up website had a
very user friendly concept. When the user selects the product, he/she is not redirected
anywhere but instead the page that they are currently on expands providing information such as
the history of the product and nutritional facts(7up). It would be nice to see Coca-Cola
implement that same concept.

Coca-Cola Conversations Tab

Evaluation Results
The Coca-Cola Conversations Tab provides the user with the companys history. The title of the
tab is misleading making it hard for the user that is interested in learning more about the
company to locate the section that has the companys history. Heuristic 6 is violated with this
tab because, users should know exactly what they are clicking before they do (Nielsen).

Recommended Improvements
It is recommended that the Coca-Cola Conversations tab be renamed to a title that is more
specific such as; Coca-Colas History or Companys History. Some competitors, such as 7up
have a tab titled History (7up).

Coca-Cola Zero Tab

Evaluation Results
Error Prevention Criteria is violated in the Coca-Cola Zero Tab. When you click on the tab, the
webpage goes on an never ending load until you are introduced to an error such as this
webpage is not available. This error was recreated on multiple different environments like
different locations, browsers and computers were attempted(Nielsen).

18

The image above shows the error message that is produced when you click on the Coca-Cola Zero Tab

Recommended Improvements
While the consistency and standards heuristic is violated by creating a tab for coca-cola zero,
when it should be under the products information tab, it is recommended to constantly
troubleshoot your website for fatal errors that may arise as more content is posted. By
constantly troubleshooting the website for errors, the errors can be caught and fixed before the
customer runs into these type of problems(Nielsen). This type of error can cause a customer to
leave the website.

Diet Coke Tab

Evaluation Results
Just like the Coca-Cola Zero Tab, error prevention and consistency and standard criteria are
violated in the Diet Coke Tab. Not Found error is produced when you try to access the Diet
Coke tab.

19

The image above shows the error message that is produced when you click on the Diet Coke Tab

Recommended Improvements
Based on the analysis of Coca-Colas competitors websites such as A&W Root Beers website,
it is recommended to keep the consistency of the website the same all throughout. The CocaCola Zero & Diet Coke Tabs should have been implemented into the Product Information Tab. It
is really easy to navigate through A&W Root Beers website because, they give the client less
tabs to choose from making it easier to find the content(A&W Root Beer). It is also, very
important to consistently look for errors/problems with the site because, the website makes a
very big impact on the companys image and it could be either positive or negative depending
on the design(Nielsen).

World of Coca-Cola Tab

Evaluation Results
Based on the findings, the World of Coca-Cola Tab should offer flexibility and ease of use. It
was observed that the user is taken to another web page when clicking on the World of CocaCola Tab. Embedding the web page into Coca-Colas website might be in their best interest. If
they would still like the client to be re-directed to the World of Coca-Cola Tab a link should be
provided to client to click on it.

Recommended Improvements
It is optimal to have the tabs not redirect the users to to other websites, but instead redirect
users to pages inside the same website. By doing this, the user will be able to revert back
another page which in return will give them more control and freedom(Nielsen).

20

Open Happiness Tab

Evaluation Results
It was observed in the 7up website, that there is a mix-up tab that when the user clicks on it
he/she is taken to the mix-up section of the webpage where the user is provided with a brief
description of what mix-up is and given the option to learn more(7up). In the Open Happiness
Tab, the user is not given a brief explanation of what Open Happiness stands for before being
re-directed to another web page.

Recommended Improvements
It is recommended that Coca-Cola provides a brief description of what Open Happiness stands
for before the user clicks on it. Some users may click on it not knowing what it is and may not
find a way back to the main page because they are taken to another web page. In order to
prevent this from happening implementing this easy fix is recommended.

Store Tab
Evaluation Results
The Store tab is a ingenious idea because it promotes the product and increases sales. This is
a tab that most of Coca-Colas competitors do not have, such as 7up,Dr. Pepper, A&W, and
Pepsi. However, the consistency and standards criteria is violated because, the heading color
on the main page is more red than the Coca-Colas store color. There should be a consistency
in color, this gives the user the impression that they do not have any standards(Nielsen).

By observing the color and the size of the heading, you can tell that the consistency and standards criteria is violated.

Recommended Improvements
It is recommended to have one simple heading and look throughout the whole website. By
implementing this simple change, the users will find their website much easier to navigate
through because, they only have to become accustomed to one style instead of multiple
different styles every time they click on a tab.

21

 APPENDIX
__________________________________________________________________________

Appendix 1

Overwh
elming
amount of
content.

Appendix 2
Unnece
ssary content
within the
About page.

Appendix 3

Content
within the

22

website are not functional (video links and slides).

Appendix 4
More video links that are not functional

Appendix 5

Content belonging on the top of the page for better eye tracking

23

 REFERENCES
__________________________________________________________________________
7up. (n.d.). Products: 7up. Retrieved april 5, 2015, from 7up Web Site: http://www.7up.com/en
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http://www.rootbeer.com/
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<http://www.bbb.org/atlanta/business-reviews/food-and-beverage-services/the-coca-colacompany-in-atlanta-ga-2551>.
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INC. < http://www.inc.com/guides/2010/10/how-to-design-a-great-about-us-page.html>.
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http://uxmag.com/articles/visual-design-and-usability-yellow-brick-road
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Kissane, E. (2011, 03 08). A List Apart. Retrieved 04 3, 2015, from alistapart.com:

http://alistapart.com/article/a-checklist-for-content-work

Nielsen, J. (1995, January 1). 10 Usability Heuristics for User Interface Design.
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http://www.nngroup.com/articles/ten-usability-heuristics/
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http://www.pepsico.com/
Pernice, Kara y Jakob Nielsen. 21 de March de 2015
<http://media.nngroup.com/media/reports/free/Usability_Guidelines_for_Accessible_Web_Desig
n.pdf>.
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