"Feasibility of Existence of A Local English Newspapers" (With Reference To Davangere City)

“NEWSPAPER”
Contents:
Chapter-1 Introduction.
Chapter-2 Profile of the Davangere city.
Chapter-3 Design of the study.
Chapter-5 Methodology of the study.
Chapter-5 Analysis and Interpretation.
Chapter-6 Suggestion and Conclusion.
Chapter 1:
Introduction
DAVAN INSTITUTE OF ADVANCED MANAGEMENT 1

STUDIES,DAVANGERE-04
“NEWSPAPER”
Many people like newspapers, but few preserve them; yet the most interesting reading
imaginable is a file of newspapers. It brings up the past age with all its bustle and every day
affairs, and marks its genius and its spirit more than the most labored description of the historian.
Who can take up a paper half century old without the thought
that almost every name there printed is now upon a tombstone
or at the head of an epitaph? The newspapers of the present
day will be especially interesting years hence, as con-training
the current record of events fraught with tremendous import to
the cause of freedom in all the civilized world. We therefore
would urge upon all the propriety of preserving their papers. They will be a Source of dataof
pleasure and interest to them thereafter.
Newspapers remain one of the most underutilized resources available to the historian, and with
good cause. Relatively few full runs of Southern newspapers survived the Civil War and the
years of storms, fires, and business failures that preceded the advent of microfilm. Once the
papers were finally collected and filmed, students and researchers might need to spend hours in
darkened rooms, straining their eyesight, trying to decipher almost illegible print, all in pursuit of
the elusive perfect quotation or the previously unknown letter from the front. ‘
“Newspaper is publication, usually issued daily or weekly, containing current news, editorials,
future articles and usually advertising.”

“NEWSPAPER”
the 1st newspaper in India was weekly called “Hickey’s Bengal Gazette”, which also went by the
name ‘Calcutta General Advertiser’. It was 1st
published on January 29 1780.
World’s largest oldest newspaper still in circulation,

Post-OchInrikresTidningar, is published in Sweden in
1645.
A newspaper is a publication intended for a broad audience that appears regularly, often daily,
and claims to contain factual accounts of recent events. Usually newspapers are published with
the intention of making a profit. Frequently, their factual content is accompanied by
advertisements and nonfactual material intended as entertainment.
Journalists often boast that they write “the rough draft of history.” The key point here is rough
draft. Newspapers are written in haste and often contain inadvertent factual errors, large and
small. Moreover, a newspaper’s “factual” content is determined by its point of view or bias.
The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British
Raj. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier
(1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the
areas under the British rule. The Times of India was founded in 1838 as The Bombay Times and
Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by
an Indian conglomerate.[8] The Times Group publishes The Economic Times (launched in
1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language).
During the 1950s 215 daily newspapers were published in the

country. Out of these, 55 were English language dailies while

“NEWSPAPER”
the rest were published in various regional languages. This number rose to 2,856 dailies in 1990
with 209 English dailies. The total number of newspapers published in the country reached
35,595 newspapers by 1993 (3,805 dailies).
Newspapers are usually printed on inexpensive, off-white paper known as newsprint. Since the
1980s, the newspaper industry has largely moved away from lower-quality letterpress printing to
higher-quality, four-color process, offset printing. In addition, desktop computers, word
processing software, graphics software, digital cameras and digital prepress and typesetting
These technologies have enabled newspapers to publish color photographs and graphics, as well
as innovative layouts and better design.
.Circulation and readership
The number of copies distributed, either on an average day or

on particular days (typically Sunday), is called the
newspaper’s circulation and is one of the principal factors
used to set advertising rates. Circulation is not necessarily
the same as copies sold, since some copies or newspapers are
distributed without cost. Readership figures may be higher
than circulation figures because many copies are read by more than one person, although this is
offset by the number of copies distributed but not read (especially for those distributed free).
In India, The Times of India is the largest-circulation English newspaper, with 3.15 million
copies daily. According to the 2009 Indian Readership Survey, the DainikJagran is the most-
read, local-language (Hindi) newspaper, with 55.7 million readers.In the U.S., the Wall Street
Journal has a daily circulation of approximately 2.01 million, making it the most widely
distributed paper in the country.
Journalism

“NEWSPAPER”
Since newspapers began as a journal (record of current events), the profession involved in the
making of newspapers began to be called journalism.
I assume that it is because newspapers are cheaply available, and they are found everywhere,
which means that they are readily available, making it very convenient. Also, the newspapers
that we know are very user-friendly, as they contain lots of infromation rolled up into one-bits on
food, fashion, politics, and many others. Other than that, nespapers are also generally easy to
recycle after reading. many other advantages that other mediums do not have, is its mobility.
People going to work may not carry notebook computers with them all the time, and even then,
they might not have broadband. Also, some mobile phones might have the function to read your
news flashes, but they may be either too expensive or too looking at them for too long a period
might damage your eyes.
Newspapers might just be the best invention of their time. By definition, "A newspaper is
publication, usually issued daily or weekly, containing current news, editorials, feature articles,
and usually advertising."
However like every medium of communication, newspapers also have advantages and
disadvantages. I will first discuss its advantages.
For starters newspapers are cheap to purchase and one does not have to be rich to buy them.
They are also available almost everywhere and have a lot of infromation all rolled up in one. A
large number of people can be reached in a given geographic area especially when the news
concerns that area.

“NEWSPAPER”
This information is from different beats of life, be it entertainment, politics, sports, crime,
religion etc. The writing is captivating, so that the reader's attention is drawn right from the start.
This is an important factor considering the fact that people have very short attention spans,
therefore newspapers give the most important news in the very first paragraph. So even if we
read the first paragraph of every article we know what the entire article is about.
Newspapers are also very mobile, more so than lap and palm tops. One can carry them anywhere
and they are lighter than a laptop. In addition internet access is not available everywhere in
Pakistan. That is the reason why they are more reliable than the other mediums. Load shedding
and power failures also don't affect newspaper reading or production.
Chapter 2:
Davangere profile
HISTORICAL BACKGROUND:
The name "Davangere" is derived from the "DAVANE" which means a rope in Kannada, used
for tying the cattle and horses on the bank of a big lake. In the year 1811 the name of the small
“NEWSPAPER”
village with about five hundred houses has changed to DAVANGERE. It is said that Hyder Ali
gave it as a Jahgir to a Maratha Chief named Appajiram who encouraged merchants to settle
there. Important historical monuments of the district, the inscriptions and coins that belong to the
Mauryan period are found in Jaglurtaluk of this district.
On 2nd March of 1935, Mahatma Gandhi visited Davangere and laid foundation stone for a high
school. It was not just beginning for educational era in Davangere but a major mile stone. Today
there are 3 Engineering, 3 Medical, 2 Dental, 1 Fine Arts, and other professional courses like
ayurveda, commerce, science, arts, agriculture, pharmacy and polytechnic. Kuvempu
University’s study center, PG Center and Engineering Collage are in Davangere.
Davanagere district is a newly fromed district, which came into existence during 1997 by
including backward taluks from other three districts viz. Chitradurga, Shimoga and Bellary.

“NEWSPAPER”
Year of fromation of district 1997
Geographical Area 5975.97 Sq. Km
Average Rainfall 659 mm
Latitude 15 N-15 N
Longitude 75 5 E- 76 5 E
Altitude (Mtr.MSL) 585.302
Distance from State Capital (Kms) 260
No. Of Taluks 6
No. of Hoblies 25
No. of Revenue Villages(census 2001) 803
No. of Habitations 1335
No. of GramaPanchayaths 230

“NEWSPAPER”
Geographical area (ha) 597597

Forest Area. (ha.) 89918
Cultivated area. (Ha.) 508558
Fallow land (ha) 58805
Rain fall (mm) Average 659
Irrigated Area/net sown area. (ha) 151327 (31%)
Expenditure on irrigation during the Last 10 years (ZP) (Rs. lakh) 167.75
Watersheds Identified: 152

Area treated & under treatment : 101515 ha
Treated (Nos): 20
Expenditure on Watershed development in lakhs (10 2856.28

years)
Major crops and their productivity (kgs/hectare) 1335
Fertiliser consumption (kg/Ha) (2003-05) 179
Average size of land holdings(2000-01)(ha) 1.96
No. of B.P.L. families/total No. of families 1.526/3.25
( lakhs)
Per capita income.(Current price) Rs 15056
Agriculture laborers (% to total working population) 35.57
Unemployment rate(Educated unemployed) 3.75
Major and secondary occupation Agriculture and
Trade
Major mineral resources & annual production (MT) Iron ore
23350
Manganese ore
6787
Total
DAVANRoadINSTITUTE
length (incld.
OFCADA & Municipality)
ADVANCED MANAGEMENT kms 9 5593
“NEWSPAPER”
Demographics:
As of 2001 India census Davanagere had a population of 363,780. Males constitute 52% of the
population and females 58%. Davanagere has an average literacy rate of 69%, higher than the
national average of 59.5%: male literacy is 75% and, female literacy is 65%. In Davanagere,
12% of the population is under 6 years of age. Davangere is located on the Bangalore-Pune
national highway [NH5] which is part of the 'Golden quadrilateral' highway network.
Davanagere is also well connected by train, the nearest important airport is in Bangalore [5 hours
by road]. Davanagere is a market for grain and cotton and was home to a major textile industry.
There is a machine-tool factory in the suburbs. In the late 18th cent., Haidar Ali, ruler of
Karnataka (Bangalore), gave Davanagere to the Maratha leader Apoji Ram, who encouraged
merchants to settle there, eventually developing into an area with large-scale textile industry and
as a trading centre for cotton and grain. Several colleges affiliated with the Kuvempu University
(Shimoga) are situated at Davangere. Davanagere was called the Manchester of Karnataka as it
had large number of textile mills in 1980's.
Karnataka State Transport Corporation (KSRTC) offers many local and inter-state bus services.
Private bus operators too have a good number of trips both to the rural and other cities of
Karnataka. The train services too are good as they connect to various parts of the state and the
country as well. Harihar is an important junction for both buses and train services.
Davangere has become a major educational center with students coming from all parts of India
as well as abroad.
A well established telephone network and a good internet facility has linked Davangere to all
parts of the world. BSNL and few private players are providing both the mobile phone and
Internet service. Cable TV reaches the homes of a very large population of residents.
There are several government departments, both state and central for smooth administration and
public service. The district has a civil court, a block development authority, a municipality and
the district commissioner's office.

“NEWSPAPER”
The health care system is Davangere is very good with both the government Hospital and
Medical College Hospital functioning well. There are several private nursing homes, and
numerous clinics and laboratories. The Ayurvedic College and hospital has its own importance.
A cancer hospital, too is coming up at outskirts of the city. An eye hospital is coming up in the
city. With so many hospitals, people need not travel to bigger cities for health care facilities
anymore.
Religion and entertainment have their own place. There are 13 cinema halls and three mini
theatres. Hindi, Kannada and English films are regularly screened. Local festivals and folk
traditions keep people busy. National Consumer exhibition makes regular appearances. There are
temples, mosques and churches too. There are around more than 100 small temples in the city.
Jain temple has its presence in the heart of Davangere. Some of these temples perform annual car
festival that draws devotees in thousands. People throng in from the neighboring villages to offer
their prayers. The church located in the heart of city has been renovated.
Education and business

Davanagere was famous for textiles, with the DCM [Davanagere Cotton Mills] brand being
famous in India. Davanagere was a major cotton textile exporter during the 1960s till the 80s.
But most of the mills were shut down during the 90s and currently the major agro-industrial
activity around Davanagere revolves around rice and sugarcane, with a number of sugar mills in
and around this area.
Davanagere is also known for its higher educational institutes, most of which are run by the
Bapuji Educational Association & other institutions. Davangere has two Dental colleges, three
engineering colleges, two medical colleges, one ayurvedic medical college, a fashion design
college and a number of other colleges offering courses in arts, commerce and science. The
student population is made up of people from different cities and states in India. There are a few
foreign students studying at Davanagere.
Davangere has a big shopping mall well famed all over Karnataka i.e. B.S.ChannaBasappa and
Sons. This is a big garment shop of the city with its branches spread all over the city. Davangere
“NEWSPAPER”
was once called the Manchester of Karnataka and was famous for textile industries like
Davangere Cotton Mills. The city still carries the legacy of the past glory in textile business with
few Amberkergroup of textile shops. Davangere houses major Cricket and Football Clubs which
provides bulk of opportunities to youngsters of this locality. R Vinay Kumar from Davangere is a
famous cricketer who plays for Karnataka's Ranaji Trophy Cricket Team as leading pace-bowler,
who also played for Royal Challengers in the first edition of IPL.
Attractions
Kunduvadakere (Official name: MallikarjunasagaraParivartitaKunduwadaKere) in Davanagare,

is a picturesque lake. It is one of the sources of drinking water for the city. Other one is a lake at
T.V. Station. This place offers good view of sunset and is a popular picnic spot Sunset from
kunduvadakere
Soolekere (ShanthiSagara), near Davanagere, is a major water supply source.[2]There is a temple

dedicated to Lord Siddeshwara near the lake. An Aqua duct designed by Sir M Vishweshwariah
is also a major tourist attraction. The government is taking steps to spruce up tourist attractions
in the area.
Languages Spoken
Kannada is the major language spoken in Davangere. English, Hindi are spoken commonly
Events
A major attraction of Davanagere is the "Durgambika Devi (the gramadevi or local deity)" Jatre
(fair) that is conducted once in 2 years in the month of March/April. The celebrations continue
for more than 10 days.
Religious
Davanagere is having MurughaMutt(Shivayogimandir) at its heart of the city, Jayadeva circle.

Several religious and cultural programmers are arranged there . There is a well wersed park
outside the mutt. It has low cost hostel for boys with it. A beautiful church is there in church

“NEWSPAPER”
road. Some major masjids are situated near VeeraMadakariNayakacircle(Hondada circle) and
Azad nagar.
Donators
Davangere is known to be a donator's city. Since it was a merchants city, rich people used to give
donations for social works. Davanagere has Rajanahallihanumanthappachoultry(located at heart
of the city, near old bus stand in NH5), which is completely free for wedding ceremonies,
naming ceremonies and other functions. Another mini choultry is also is there beside this
choultry,rajanahally family was built choultry to burial ground including temple hospital colleges
etc., which also serves for the same purpose. UBDT college was also given donation by
Brahmappatavanappa and Devendrappatavanappa for the government engineering college(their
names were kept for the college). Late JayadevaMurugharajendraswamiji donated for Medical
college in Davangere(It was named JagadguruJayadevaMurugharajendra (JJM) Medical college
for the same reason) Bengaluru/Bangalore's famous Jayadeva cardiology hospital was named by
his name for donations by Jayadevaswamiji. The city has the valuable donation by the
philonthrophic "Dharmaprakasha" Late Sri MurigappaChigateri in the from of the Chigateri
General Hospital, which is the main public hospital in the area.
Food
Davangere has mixed style of North and South Karnataka foods. Jowar Roti which is common in
North Karnataka and Mudde(Ragi,Jowar balls) which is common in South Karnataka are seen in
Davanagere as Davanagere is located at exactly the center of Karnataka state.
Davangere is also famous for its special cuisine, particularly dose - Benne(Butter) dose, Benne
kali dose, Benne open dose, Benne masala dose, Set dose,
Education
Recently Davangere university has come into existence and the vice chancellor is
Mrs.Indumathi. Davanagere has good educational institutions. It has three major engineering
colleges, two dental colleges, two medical colleges and a fashion design college. There are also a

“NEWSPAPER”
number of good business schools, arts colleges. There is a post graduate centre of Kuvempu
university located at tolahunase village. The standard, recognised under-graduate and post-
graduate medical education is available that made Davangere famous in medical education
through out India.
Selection of Davangere city for pre- researching of feasibility of local English newspaper:
From the profile of Davangere city, we hereby interpret that
Demographics:
Davangere is the place where we can find huge population with great intellects. Here we
can find many cadres like Business,Professionals,Students,Housewives and
Others(educational institutions,hotels,juicestalls,banks,tea stalls, sports
club,NGO’s,trusts,senior citizens and retired persons, various organization and
associations which includes both occupational and social.)Whowill wholeheartedly
accept the English newspaper.
Students:
Davangere has become a major educational center with students coming from all parts of
India as well as abroad. The outsiders and the students from various places who
comehere for education can get infromation about local affairs likeprograms conducted
byvarious institutions like Jagruthi, Inspiration(management fest) . They will also get
infromation on job placements, job selection,trainning and recruitments and also get
Infromationon education sectors.
Businessmen and industrialists:

Industrialists will get to know about their competitors in the present market scenario and
day to day updates.they will be aware of day to day fluctuations in the share market and
also the various prices of valuable products like gold,silver etc.
Tourists:
With the help of the geographical map of the city,tourist get awared of the attractive
places like kundwadakere,temples and they will also be aware of the local festivals
Durgambika Jatra.
PRE-RESEARCH OF EXISTENCE OF A LOCAL ENGLISH NEWSPAPER:

“NEWSPAPER”
NET READERSHIP:-
It is the total number of people reading news papers.
It consists:-
1. Circulation:
Agents will circulate the newspapers and returns the additional newspapers, and it becomes
waste.
There is highest circulation during special decisions.
2. Advertisements: Average: In library 100 peoples read the newspapers.

In house, it is estimated 15 people.
In schools (including staffs and students), the average
Readers are above 350.
• There is no exact readership.

Advance machine:
It counts how many newspapers are published.
It prints with variety of colors.
Here, there is also some percentage of waste of newspaper due to mis-print, if alignments is not
proper, if the paper is mutilated etc. Then these newspapers becomes
Waste which is estimated as-
100 to 200 – color paper
50 _ black and white.

“NEWSPAPER”
If it goes beyond cost, then the editor must find out these problems with these newspapers.
• Government has established an Indian paper circulation monitoring. It studies all the
newspapers of all places in depth.
DISADVANTAGES OF PUBLISHING LOCAL ENGLISH NEWSPAPER IN

DAVANGERE CITY
1. In the cities like cosmopolitan and metropolitan cities like Bangalore, we can find large
number of Migrants and they mostly prefer English newspaper than any other language.
But in our DVG, there are less migrants and non_kannadiges and here, there are more
kannada readers than English.
2. Students from various places who have come here for their higher education will not
show much interest and are not much concentrated on the matters of local newspapers
because they are engaged in their own activities. In case, if at all they want to know about
current affairs, then they go for national or global newspapers.
It means students from outside are not interested to know about the local affairs on
sectors like municipality, administration, law & order etc.
3. In some cases, readers like to prefer state level newspapers than the newspapers on local
affairs.
ADVANTAGES OF PUBLICATION OF LOCAL ENGLISH NEWSPAPER IN

DAVANGERE CITY;
1. Market is there and we can create market on local English newspapers.

2. Students, who wanted learn English medium, they try to gain good vocabulary by reading
English newspapers.

“NEWSPAPER”
3. Students from outsiders who cannot make out our (kannada) local language can prefer the
English newspapers to know about the progress of DVG and what’s going on in DVG.
4. Students are English known people. People will receive it whole heartily.
EFFORTS BY THE REPORTER, MEDIA PEOPLE, EDITOR:
1. There must be good presentation by the media people.

2. Sometimes they face –
A. Not good response: This is because of not putting good efforts by media people
and editor.
B. Failure: Though the media people and editor has put their good efforts, but people
will not give good response and won’t accept it.
3. They have to struggle, convince and educate the people.
4. Lastly they should feel what the essentials of the society are.
5. They should know the needs & expectations by the society. If media people & editor has
to satisfy their needs in one hand and in other hand they should follow their own set of
system and should follow disciplines, principles and norms.
6. Good editorial.
7. Reporter must tune up himself and the way of presentation should be good.
INFROMATION IN LOCAL ENGLISH NEWSPAPER:
The qualities of good information should more information, good and simple, precisely,
complete, accurate, timely, freshly, contain global affairs.
THE NEWSPAPER SHOULD CONTAIN:
A. What happened
B. It should contain true facts.
C. Predicting future events.

“NEWSPAPER”
D. Its remedies.
* It must disclose on economic and financial matters. If it was disclosed earlier. Then the people
will get alert and try to precautions before impact. If it was so, then today the economic world
will not facing any “recessions” and not be any loss of 7 trillion by US which was most
adversely effected by recession.
REQUIREMENTS/ESSENTIALS OFA LOCAL ENLISH NEWSPAPERS:
1. It should contain all the global affairs.
2. Sometimes it is necessary to use local words. For example: using the word ‘Rathostava’ in the
place of car festival.
3. Sometime there must be compromise in the language.
5. There must be much importance to the local affairs.
QUALITIES OFA LOCAL ENLISH NEWSPAPERS:
Attractive color, good layout, proper system, durability (longevity), reasonable price.
WEEKLY ADDITIONALS FOR A LOCAL ENLISH NEWSPAPER:
1. There must be additional of health, humor, yoga, spa treatments, and nutrition and there
must be remedies, therapies, precautions & symptoms of diseases by Doctors.
• Information about English and ayurvedic and medicines.
1. There must be additional of market guidance which helps the common people &
housewives.

“NEWSPAPER”
For example: information about red chili i.e., rates, right time
to purchase, varieties and specialty of red chilli like devnuru, Guntur, byadgi.
b) Information about festivals.
c) Information about seasonal fruits i.e, types of oranges.
d) Information about difference between Javari and hybrid and their colors.
e) Information about reuse and recycle of home products.
f) Information about preservative of eatables.
Natural preservatives: salt and sugar.
Chemical preservatives: potassium metabolism sulphate.
g) Information about seasons in advance only. For example: it is season of winter or it is

time of cholera.
2. There must be additional of student guidance i.e., for academic improvement, job
opportunities, and improvement of personality development, skill development, and
communication skills.
3. There must be matrimonial columns.
4. There must be column of free ads on condition.
For example: free ad on rent of house and because of it, if the house is sold at higher
price, as per the before agreement, the owner should give maximum percentage to the
editor and if the house is sold at lower price, then the owner should give minimum
percentage.
5. There must be column of area situations, society grievances, complaints and the matter
should be taken to the related authority and the main task of editors & readers is to make

“NEWSPAPER”
reach their problems. Sometimes the personal problems which affect the society should
be taken to the consideration.
6. There must be information on both adulterated food and good food i.e,barking(negative
concept) and appreciation(positive concept)because of this, the shop keeper of good food
will gain good name and fame and will show more interest for the welfare of the society.
On one hand demand for his product will increase and on other hand there will be healthy
customer relationship management (CRM) and thus his profit will be generated more.
And the shop keeper of adulterated food will get bad name in the society, as he deceives
the common people.
7. There must be infromation about doctors, prisoners, judge, bureaucrats, head of auto
drivers, philosophers etc. It helps them to know what common people wants, deliver their
knowledge, provide messages and helps us to acquire knowledge, which increases the
interest of society and the common public can ask them questions related history,
philosophy, spirituals etc and clarify their doubts.
• Effort was happened in the year 1990 in the Davangere city that is in the title of
‘HOSYALA’, but it didn’t meet the expectations of people and it leads to the failure i.e,
though the media people and editor has put their good efforts, but people will not give
good response and won’t accept it.

“NEWSPAPER”
Chapter 3:
Design of the study:

3.1 Objectives of study:
• To find the feasibility of local English newspaper in Davangere.
• To find out whether the English local newspapers would contribute to the
development of the city.
• To know the access and percentage of Kannada and English newspapers.
3.2 Scope of the study:

It is confined only to the Davangere city.
3.3 Targeted groups:

• Businessman.
• Professionals.
• Students.
• Housewives.
• Others(educational institutions,hotels,juicestalls,banks,tea stalls, sports
club,NGO’s,trusts,senior citizens and retired persons, various organization and
associations which includes both occupational and social.)
3.4 Limitations of the study:

“NEWSPAPER”
Every study has one or the other limitations, which limits the study. The following are
the limitations of the study:
• The study will be confined only to Davangere city.
• Respondents in the sample size may give biased answers.
• The respondents are restricted to 600 only.
Chapter 4:
Methodology of study:
The method of data collection being after the research problem has been defined and
researched design checked out.
Sources of data:
The two sources of collecting data are primary data and secondary data.
✔ Primary data:
Data collected directly from the respondents.
✔ Secondary data:
Data collected from the internet, Media etc
Data collection:
Data is collected through structured questionnaire which included relevant questions related to
the study. The questionnaire method was used to obtain primary data. There are open ended
questions which are direct in nature.

“NEWSPAPER”
Chapter - 5
ANALYSIS AND INTERPRITATION OF SURVEY RESULTS

Sl.No Age Total %
1 Below 15 95 15.8
2 15-30 298 59.6
3 30-60 157 26.2
5 60 Above 50 8.5
5 Total 600 100%
Source:5.1
Table 5.1: Showing the Age of Respondent
Source of data: Survey

“NEWSPAPER”
Graph5.1:Showing the Age of Respondents
Source: from the above table:
INTERPRETATION: from the above table,most of the respondent’s age group is 15-30 i.e,
59.6% and the least of them lies in the age group 60 and above.the category lies between 15-30
are more interested to update the things and they are in the earning process and their zeal to
complete and to generate profit.
Source:5.2
Table 5.2: Showing the Gender of Respondents
Sl.No Gender Total %

1 Male 302 50.4
2 Female 298 49.6
3 Total 600 100%
Source of the data: Survey
Graph 5.2: Showing the Gender of Respondents
Interpretation:From the above table, most of the respondents are male because men are
involued in business field than women and they are more conscious about the current scenario
which is going in and around the city and they have the habit of reading newspapers every day.
Source:5.3

“NEWSPAPER”
Table 5.3: Showing the Occupation of Respondents
Graph 5.3: Showing the Occupation of Respondents
Source: from the above table
Interpretation: from the above table,it is clear that the survey is targeted to all the sections of
the society.in this major city of Davangere,we can find every indidual of their respective
occupation,who are money minded and making profits.
Sl.No Qualification Total %

Sl.No Occupation Total %
1 SSLC 91 15
1 Business 100 20
2 PUC 155 25
2 Student 100 20
3 UG 209 35
3 Profession 100 20
5 PG 156 26
5 House Wife 100 20
5 Total 600 100%
5 Others 100 20
6 Total 600 100%
Source:5.5
Table 5.5: Showing the Qualification of Respondents

“NEWSPAPER”
Graph 5.5: Showing the Qualification of Respondents
Interpretation:from the above table, most of the respondents are well educated i.e,35%. By this
we can analyze that all the respondents are literates and so they read newspapers.
Source of data:5.5
Table 5.5: Showing the Total income per month the Respondents
Sl.No Total income Total %
1 Below 5000 100 16.5

2 5000-10000 210 35
3 10000-30000 173 29
5 30000 Above 117 19.5
5 Total 600 100%
Source of data:servey
Graph 5.5: Showing the of Total income Respondents

“NEWSPAPER”
Interpretation:from the above table, the higher income groups lies between the 5000-10000
because the economic status of the davangerelocalite is middle income groups and they expect
the less price factor of the newspaper.
Source:5.6
Table 5.6: Showing the daily News paper readers of the Respondents
Graph 5.6: Showing the daily News paper readers of the Respondents
Sl.No
Sl.No Readers
Language Total
Total %%
1 Yes 561 76.8
1 English 227 37.8
2 No 139 23.2
2 Hindi 91 15.7
3 Total 600 100%
3 Kannada 238 39.7
5 Others 51 6.8
5 Total 600 100%
Interpretation: from the above table it is clear that most of the people like to update the things
by reading newspapers everyday and that is 76.8%.
Source:5.7
“NEWSPAPER”
Table 5.7: Showing which languages News paper do use in current days of Respondents.
Sourceof data: Survey
Graph 5.7: Showing which languages News paper do use in current days of Respondents.
Interpretation: from the above table,it is clear that most of them prefer kannada newspapers
because most of the respondent’s mother tongue is kannada i.e., 39.7% and very least of the
respondents read other languages.
Source:5.8
Table 5.8: Showing the English news paper do you read
Sl.No English news paper Total %
1 Deccan herald 203 33.8
2 The Hindu 98 16.3

3 Times of India 188 31.3
5 The Business World 75 12.3
5 Others 37 6.2
6 Total 600 100%
Source of data:survey
Graph:5.8 showing which English news paper do you read

“NEWSPAPER”
Interpretation from the above table,it is clear that respondents prefers deccan herald i.e,33.8%
because they feel that it includes all the global affairs. only 12.3% respondents read the business
world because it consists only infromation on business fields
Source:5.9
Table: 5.9; Showing which Kannada news paper do u read
Source of data: survey
Graph 5.9: Showing which Kannada news paper do u read
Sl.No Kannada news paper Total %
1 Vijayakarnataka 203 33.8
2 Kannada Prabha 98 16.3
3 Prajavani 188 31.3

5 Samyukta Karnataka 75 12.3
5 Others 37 6.3
6 Total 600 100%
Interpretation: from the above table,it is clear that respondents prefers vijaya Karnataka
because it covers all the state affairs.i.e,33.8% and least of the respondents read Samyukta
Karnataka because customers are more satisfied with vijaya Karnataka,as it is most popular.

“NEWSPAPER”
Source:5.10
Table: 5.10; Showing which local news paper do you prefer
Graph 5.10: Showing which local news paper do you prefer
Interpretation: from the above table, it is clear that respondents prefers jantavanii.e, 58.3%
because of less cost and it covers maximum infromation of in and around davangere city.
Sl.No Local news paper Total %
1 Janthavani 290 58.3

2 Sanjevani 163 27.2
3 NammaDavangere 109 18.2
5 Others 38 6.3
5 Total 120 600
Source:5.11
Table: 5.11; Showing Beneficial factors chosen in that particular news paper

“NEWSPAPER”
Sl.No Infromation on Total %

1 Agriculture Industrial & 111 18.5
Political
2 Health science & Technology 111 18.5
3 Students Career & 113 18.8

Competitive exams
5 Share Market 108 18
5 Crimes & Accidents 37 6.1
6 Price of vegetables 65 10.6
7 Entertainments & Sports 55 9.5

8 Total 120 100

“NEWSPAPER”
Graph 5.11: Showing Beneficial factors chosen in that particular news paper
Interpretation: from the above table,it is clear that respondents prefers newspapers because
they get the infromation about Students Career & Competitive exams,as the youths are carrer
oriented in this cut throat competitive world. And also people are more interested on Agriculture,
Industrial & Political and Health science & Technology.
Source:5.12
Table: 5.12 showing the infromation available in the current news paper is sufficient in the
Sl.No Sufficient infromation Total %
available
1 Yes 599 83.2

2 No 101 16.8
3 Total 600 100
current market updates

“NEWSPAPER”
Graph 5.12: Showing the infromation available in the current news paper is sufficient in the
current market updates
Interpretation: from the above table,it is clear that respondents satisfied with all the
infromation provided in that chosen news paper i.e, 82.2%.
Source:5.13
Table: 5.13:Showing the column which is preferred more

“NEWSPAPER”
Sl.No Colum Prefer Total %

1 Business 122 20.3
2 Health & Education 179 29.8
3 Sports 121 20.2
5 Politics 71 11.8
5 Agriculture & Industry 69 11.5
6 Others 38 6.3
7 Total 600 100%
Graph 5.13: Showing the column which is preferred more
Interpretation: from the above table,it is clear that 29.8% people prefer health and education
because people are more health conscious and they are more bothered of education because it
plays vital role for their bright future as well as their carrer
“NEWSPAPER”
Source:5.14
Sl.No Necessity of local Total %

English news paper
1 Yes 555 75.6
2 No 156 25.5
3 Total 600 100
Table: 5.14; Showing whether the respondents accept local English news paper
Sl.No Price of news paper Total % Graph 5.14: Showing

whether the respondents
1 1.50 162 27 accept local English
news paper
2 2 192 32
3 2.50 172 29
Source: from the above
5 3 72 12
table
5 Total 600 100
Interpretation: from the above table, it is clear that respondents accept English newspaper
because to improve their vocabulary, more convenient for outsiders, enrich knowledge because
English is the language which is considered to be one of the best and more conveyable language.
Source:5.15
Table: 5.15; Showing what should be the price of local English news paper

“NEWSPAPER”
Graph 5.15: Showing what should be the price of local English news paper
Interpretation: from the above table,most of the respondents say 2rs will be the reasonable
price of the news paper.so that it should be affordable to all classes of people.most of them like
to have less price of newspaper because people want more quality with less price.
Source:5.16
Table: 5.16; Showing local English news paper will help for economic development of
Sl.No Economic Development Total %
1 Yes 529 71.5

2 No 171 28.5
3 Total 600 100
Davangere city

“NEWSPAPER”
Graph 5.16: Showing local English news paper will help for economic development of
Davangere city
Interpretation:: from the above table, it is clear that local English news paper will help for
industrial, commercial and economic development of Davangere city and by this Davangere will
be recognized by all the Indians and 71.5% people agree it.
Source:5.17
Sl.No Help Total %

1 Economic development 150 23
2 Business & industries 166 28
3 Current Scenario 186 31
5 Sports &Entertainment 108 18
5 Total 600 100
Table: 5.17; Showing local English news paper comes into existence in what way it will help
Graph 5.17: Showing local English news paper comes into existence in what way it will help

“NEWSPAPER”
Interpretation: from the above table, it is clear that 31% of the people agree that the existence
of local English newspaper helps them to get infromation on current scenario in every sectors.
Chapter 5:
SUGGESTION:
From the pre-research of setting up of an local English newspaper:
➢ It must be more infromative with updation, clear with good and simple language and it
should have unique features, news concepts and better news covers lots of local affairs.

“NEWSPAPER”
➢ It must be more efficient,economical and easily identified and there must be all round
improvement like national newspapers.
➢ It must be more of picturisation and well designed with color paper and it must contain
more pages in a attractive manner and also well and systematically arranged and have
durability and longevity.
➢ There must be more worldwide infromation on business and Politian’s,tax,sales, offers,
exhibition, fairs, job vacancy,training,tutorials and their locations. updates of shares
and currency.
➢ It should give infromation on charity provided by any organization, clubs or by any
individual. Innovations and achievements by youths.
➢ It must give tough competition to domestic players of local newspapers.
There must be long term existence in the fast growing market and must survive with
both wealth and health.
➢ Editors and reporters should work wholeheartedly.
➢ Now a days in Davangere,there are more proportion of literates and the loalites are
being well-educated,so there is need of local English newspaper,which wikll be more
helpful for them.
➢ Local English newspaper should cover all the areas related to local,state and national
affairs, so that the outsiders and readers will prefer local englishnewspaper more than
any other.
CONCLUSION

“NEWSPAPER”
we, hereby conclude that the existence of local newspaper leads to the industrial, commercial and
economic development and it also enriches the individual’s knowledge in various aspects which
helps in having updation towards various aspects.
Businessmen, profession, students, housewives, general public agreed that there is an essentiality
of existence of local English newspaper.
Here we can also know the access and percentage of Kannada and English newspapers:
They were of the opinion that the existence of local English newspaper ultimately result in the
development result in the development of our Davangere city.
Hence there is feasibility of existence of local English newspaper in davangere city ,because here
we can find many English reader,so to improve their knowledge and communication skills.
thus , the overall survey of this project we can say that the respondents have a positive attitude
towards local English newspaper.
Annexure:

“NEWSPAPER”
SI. NO NAMES
Student 1 Smita .N
Student 2 Ashwini I.S
Student 3 Madhuri A.Y.
Student 5 Shruthi K.N.
Student 5 Abhijit M.K.
Table 5.1: Showing the Age of Respondents.
Table 5.2: Showing the Gender of Respondents.
Table 5.3: Showing the Occupation of Respondents.
Age Student-1 Student-2 Student-3 Student-5 Student-5 Total

Below 15 0 56 5 0 55 95
Gender
15-30 Student-1
59 Student-2
75 Student-3
56 Student-5
53 Student-5
66 Total
298
30-60
Male 62
0 58
0 55
77 53
80 87
7 157
302
60
Female
Above 120
9 62
0 15
53 25
50 33
3 298
50
Total 120 120 120 120 120 600

“NEWSPAPER”

“NEWSPAPER”
Table 5.4: Showing the Qualification of Respondents.
Table 5.5: Showing the Total income per month the Respondents.
Occupation Student-1 Student-2 Student-3 Student-5 Student-5 Total

Business 00 00 120 00 00 100
Student 00 120 00 00 00 100
Profession 00 00 00 120 00 100
House Wife 120 00 00 00 00 100
Others 00 00 00 00 120 100
Total 120 120 120 120 120 600
Qualification Student-1 Student-2 Student-3 Student-5 Student-5 Total

SSLC 52 22 27 0 0 91
PUC 37 55 27 0 35 155
UG 30 50 26 53 60 209
PG 11 13 50 67 25 156
Total income Student-1 Student-2 Student-3 Student-5 Student-5 Total
Total 120 120 120 120 120 600
Below 5000 30 50 0 0 20 100
5000-10000 50 35 60 28 57 210
10000-30000 37 22 35 58 31 173
30000 Above 13 13 25 55 22 117
Total 120 120 120 120 120 600

“NEWSPAPER”
Table 5.6: Showing the daily News paper readers of the Respondents
Table 5.7: Showing which languages News paper do use in current days of Respondents.
Readers Student-1 Student-2 Student-3 Student-5 Student-5 Total

Yes 88 75 103 101 95 561
No 32 56 17 19 25 139
Total 120 120 120 120 120 600
Language Student-1 Student-2 Student-3 Student-5 Student-5 Total
English 23 57 51 52 55 227
Hindi 8 10 25 21 27 91
Kannada
English news 75
Student-1 53
Student-2 51
Student-3 37
Student-5 52
Student-5 238
Total
paper
Others 15 10 0 10 7 51
Deccan
Total herald 26
120 37
120 59
120 52
120 39120 203600
The Hindu 18 21 20 17 22 98
Times of India 32 50 37 22 57 188
The Business 20 15 12 26 02 75
World
Others 25 8 2 3 0 37
Total 120 120 120 120 12 600

“NEWSPAPER”
Table: 5.8: Showing which English news paper do u read.
Table: 5.9: Showing which Kannada news paper do u read.

Kannada news Student-1 Student-2 Student-3 Student-5 Student-5 Total
paper
Vijayakarnataka 26 58 59 52 39 203
Kannada 18 27 20 17 22 98
Prabha
Prajavani 32 35 37 22 57 188
Samyukta 20 8 12 26 02 75
Karnataka
Others 25 2 2 3 0 37
Total 120 120 120 120 120 600
Table: 5.10: Showing which local news paper do you prefer.

“NEWSPAPER”
Graph 5.11: Showing Beneficial factors chosen in that particular news paper.
Local news paper Student-1 Student-2 Student-3 Student-5 Student-5 Total

Janthavani 51 55 51 85 60 290
Sanjevani 31 38 58 8 28 163
NammaDavangere 28 27 11 26 17 109
Others 20 1 0 2 15 38
Total 120 120 120 120 120 120

“NEWSPAPER”
Graph 5.12: Showing the infromation available in the current news paper is sufficient in the
current market updates.
Sufficient Student- Student- Student- Student- Student- Total

infromatio 1 2 3 5 5
n available
Yes 96 87 115 101 100 599
No 25 33 5 19 20 101
Total 120 120 120 120 120 600
Infromation on Student-1 Student-2 Student-3 Student-5 Student-5 Total
Agriculture 18 22 15 26 30 111
Industrial &
Political
Health science & 32 15 30 12 23 111
Technology
Students Career 7 37 13 39 17 113
& Competitive
exams
Share Market 25 11 50 12 20 108
Crimes & 2 10 7 8 10 37
Accidents
Price of 22 11 6 13 12 65
vegetables
Entertainments & 15 15 9 10 8 55
Sports
Total 120 120 120 120 120 120

“NEWSPAPER”
Table: 5.13:Showing the column which is preferred more
Colum Prefer Student-1 Student-2 Student-3 Student-5 Student-5 Total

Business 20 20 30 17 35 122
Health & Education 33 51 50 50 15 179
Sports 23 30 20 23 25 121
Politics 15 13 6 25 13 71
Agriculture & Industry 19 10 10 11 19 69
Others 10 6 5 5 13 38
Total 120 120 120 120 120 600
Necessity of Student- Student- Student- Student- Student- Total

local English 1 2 3 5 5
news paper
Yes 86 105 90 92 81 555
No 35 15 30 28 39 156
Total 120 120 120 120 120 600
Table: 5.15: Showing whether the respondents accept local English news paper.

“NEWSPAPER”
Table: 5.15: Showing what should be the price of local English news paper.
Table: 5.16: Showing local English news paper will help for economic development of
Davangere city.
Economic Student- Student- Student- Student- Student- Total

Development 1 2 3 5 5
Yes 92 91 61 91 95 529
No 28 29 59 29 26 171
Price of news
Total Student-1
120 Student-2
120 Student-3120
120 Student-5
120 Student-5
600 Total
paper
1.50 55 55 15 30 27 162
2 33 29 35 53 53 192
2.50 25 29 59 32 28 172
3 18 15 12 5 22 72
Total 120 120 120 120 120 600

“NEWSPAPER”
Table: 5.17: Showing local English news paper comes into existence in what way it will help.
Help Student- Student- Student- Student- Student- Total

1 2 3 5 5
Economic 53 25 15 22 26 150
development
Business & 30 25 35 37 50 166
industries
Current 15 55 59 50 27 186
Scenario
Sports 22 26 12 21 27 108
&Entertainment
Total 120 120 120 120 120 600

“NEWSPAPER”
BIBLIOGRAPHY:
• Internal Guide
• Websites:
www.Google.com
www.Wikipedia.com
1. Introduction of newspaper.
2. History of newspaper.
3. Profile of Davangere.
4. Google map(Davangere city)
5. Images of newspaper
• Information provided by the Editor.


"Feasibility of Existence of A Local English Newspapers" (With Reference To Davangere City)

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

"Feasibility of Existence of A Local English Newspapers" (With Reference To Davangere City)

Hochgeladen von

Copyright:

Verfügbare Formate

“NEWSPAPER”

Chapter-2 Profile of the Davangere city.

Chapter-3 Design of the study.

Chapter-5 Methodology of the study.

Chapter-5 Analysis and Interpretation.

Chapter-6 Suggestion and Conclusion.

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 1

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 2

World’s largest oldest newspaper still in circulation,

During the 1950s 215 daily newspapers were published in the

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 3

.Circulation and readership

The number of copies distributed, either on an average day or

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 4

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 5

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 7

Year of fromation of district 1997

Geographical Area 5975.97 Sq. Km

Average Rainfall 659 mm

Altitude (Mtr.MSL) 585.302

Distance from State Capital (Kms) 260

No. of Revenue Villages(census 2001) 803

No. of Habitations 1335

No. of GramaPanchayaths 230

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 8

Geographical area (ha) 597597

Watersheds Identified: 152

Expenditure on Watershed development in lakhs (10 2856.28

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 10

Education and business

Kunduvadakere (Official name: MallikarjunasagaraParivartitaKunduwadaKere) in Davanagare,

Soolekere (ShanthiSagara), near Davanagere, is a major water supply source.[2]There is a temple

Davanagere is having MurughaMutt(Shivayogimandir) at its heart of the city, Jayadeva circle.

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 12

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 13

From the profile of Davangere city, we hereby interpret that

Businessmen and industrialists:

PRE-RESEARCH OF EXISTENCE OF A LOCAL ENGLISH NEWSPAPER:

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 14

It is the total number of people reading news papers.

There is highest circulation during special decisions.

2. Advertisements: Average: In library 100 peoples read the newspapers.

In schools (including staffs and students), the average

Readers are above 350.

• There is no exact readership.

It counts how many newspapers are published.

It prints with variety of colors.

Waste which is estimated as-

100 to 200 – color paper

50 _ black and white.

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 15

DISADVANTAGES OF PUBLISHING LOCAL ENGLISH NEWSPAPER IN

ADVANTAGES OF PUBLICATION OF LOCAL ENGLISH NEWSPAPER IN

1. Market is there and we can create market on local English newspapers.

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 16

EFFORTS BY THE REPORTER, MEDIA PEOPLE, EDITOR:

1. There must be good presentation by the media people.

THE NEWSPAPER SHOULD CONTAIN:

DAVAN INSTITUTE OF ADVANCED MANAGEMENT 17

REQUIREMENTS/ESSENTIALS OFA LOCAL ENLISH NEWSPAPERS:

1. It should contain all the global affairs.

3. Sometime there must be compromise in the language.

5. There must be much importance to the local affairs.