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The face of today’s corporation is very different to what it was even a short twenty
years ago. In this time, rapidly-evolving technology has brought about an industrial
and social revolution unprecedented in scope, demanding a change in both public
and business institutions at the most fundamental level.
With the challenges presented by this, corporations around the world have had to re-
look their roles, structures and methods. Companies and groups of companies, if
they are to be successful and sustainable, can no longer regard themselves simply
as economic entities. They also have to acknowledge their social and environmental
roles, and be accountable in all of these areas.
Sappi, the world’s leading producer of coated fine paper and chemical cellulose
(dissolving pulp), has long been committed to playing an integrated role in this
changing socio-economic environment, to re-defining what it means to be a
corporation.
The group’s strategy is founded on three equally important areas of focus: business
success, environmental sustainability, and social responsibility. And, like a three-
legged stool, the whole cannot stand unless all of the legs are equally healthy and
strong.
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With regard to environmental stewardship, all Sappi tree plantations, which account
for 540 000 hectares under cultivation, are managed in strict accordance with the
standards set by the international Forestry Stewardship Council (FSC), and comply
with ISO 14001 specifications. An independently-audited chain-of-custody process
also ensures that the group can trace the origin of every shipment of timber right
back to its source, and that it uses only cultivated and sustainable wood fibre in its
production processes.
Recent product innovations developed there include Sappi Fine Paper’s Triple Green
range and Sappi Kraft’s Barricoat range, both of which represent cutting-edge
solutions to contemporary challenges.
In the first instance, 60% of the fibre used in Triple Green production is derived from
sugar cane, a locally-sourced by-product of the sugar industry. Secondly, all wood
fibre is obtained from sustainable and internationally-certified afforestation, using
independently-audited chains of custody for incoming timber. And finally, the
bleaching process used in the production of Triple Green products is elemental
chlorine-free, ensuring that effluent is essentially benign to the environment.
In the packaging sector, another Sappi innovation is drawing great interest from food
manufacturers, retailers and exporters. The Resilio range, which was launched in
early 2007, brings to food packaging a unique paper-based solution that also offers
the same barrier protection as other less environmentally-sound packaging materials.
Moisture-resistant, grease-resistant and scuff-resistant, Resilio papers and boards
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are produced in an environmentally-sustainable way, are fully recyclable and
repulpable, and are food-contact approved. Just as Triple Green is revolutionising the
fine paper market, so Resilio is set to revolutionise food packaging.
Sappi has, for example, been a supporter of the Worldwide Fund for Nature (WWF)
since 1971, and has been recognised as a Friend of the Earth by this esteemed
organisation. The two have also recently established the ground-breaking
Sappi/WWF TreeRoutes Partnership, and are working together to develop unique
eco-tourism destinations in conjunction with local communities in Kwa-Zulu Natal. In
addition, amongst others, Sappi actively supports the South African Biodiversity
Institute (SANBI), and directly funds a number of Endangered Wildlife Fund (EWT)
conservation projects such as The Blue Swallow Working Group.
It is in these and many other ways that Sappi is engaging the challenges of the
contemporary world, and developing a corporation that is proud to have an ever-
evolving and developing face.
ends.
Word Count (excluding heading): 960
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