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African

BUSINESS
AFRICA JAPAN
BUSINESS
INVESTMENT
FORUM
31st August - 2nd September 2015
Addis Ababa , Ethiopia

Head Office

French Office

7 Coldbath Square
London, EC1R 4LQ, UK
Tel: +44 20 7841 3210
Fax: +44 20 7841 3211

609 Bt.A, 77 Rue Bayen


75017 Paris, France
Tl : +33 1 44 30 81 00
Fax : +33 1 44 30 81 11

Jointly organised by

CONCEPT AND FORUM OBJECTIVES

AFRICA JAPAN
BUSINESS INVESTMENT FORUM

Africa is considered to be the final frontier in terms of investment.


Japan has always been a strong and loyal partner of Africa and a
leader in many fields including that of agriculture. And Japan has
remained steadfast in its support of the African cause, establishing the first TICAD in 1993 when virtually everybody else had
turned their backs. Africa Japan trade sits at a modest $25bn
but with Africa becoming an increasingly strategic continent in
terms of energy and raw commodities, as well as a large consumer
market it is a continent which has much to offer Japan, and vice
versa. During his visit to Ethiopia, Cote dIvoire and Mozambique
Prime Minister Abe reiterated that Japanese cooperation was one
of equals and that Japanese aid was designed to create jobs and
transfer technologies. It is with this in mind and to follow up on
successful events in Tokyo that IC Publications and Nikkei Business
will organise a Africa-Japan Business Investment Forum at the end
of August of 2015.
Nikkei Business and African Business are the leading business
publications in Japan and Africa respectively. Between them they
have unrivalled networks in terms of the African and Japanese
business community.
The objective of the Forum is to help strengthen ties between
these two business networks as well as to share best practice and
opportunities between these two constituencies.
The Investment Forum will bring together some key actors in the
Japanese and African business circles as well as select ministerial
interventions.
There will be a focus on key sectors including finance, agri-business, manufacturing, energy and technology.
The Forum will be a classic Business Forum, including a networking cocktail reception on the eve of the Forum and a one and
half day event featuring panel discussion and parallel streams.
The discussion will be Davos style like panels as well as some
case studies and interactive discussions. The Forum will create
platforms for 1-1 interactions and networking opportunities.

FORMAT
Day 1
Arrival of guests from Japan
and other African countries
Cocktail Reception, and
invite only side events
Day 2
Welcome Remarks
Opening panel discussion
Coffee Break
Keynote Address /
1-1 interview
Panel discussion 2
Lunch
Parallel Sessions (Thematic)
Coffee
Parallel Sessions (Thematic)

Day 3
1-1 Meetings / Site Visits /
Tourism

AFRICA JAPAN
BUSINESS INVESTMENT FORUM
WHY ATTEND
Following last years visit by Prime Minister Abe, a clear
statement of intent was made to drive investment into
Africa. Japanese investments are rising on the continent.
Japan is now the biggest importer of Nigerian liquefied
natural gas, and has invested heavily in Mozambiques
off-shore gas. Japanese trading house Mitsui holds a 20%
stake in the Mozambique gas field operated by Anadarko.
Two of the country's liquefied natural gas firms, LNG
Japan and Itochi, are also investors in a huge naturalgas project with Nigerias state-owned energy company.
Japanese banks are actively financing infrastructure
projects throughout Africa. Automotive products,
including those assembled in Africa by Japanese
companies such as Toyota, Nissan and Mitsubishi, find a
ready market with the emerging African middle-classes.
This Forum will highlight opportunity areas that trading
companies such as Mitsui, Itochu, Toyota, Tsusho,
Mitsubishi Corporation, Marubeni, Sojitz and Sumitomo,
find relevant to their business.
The Forum will create unique a platform and unrivalled
access to meet industry players from both Africa and
Japan.

WHO WILL ATTEND


Participation will be limited to 350 senior level
guests across 2 days.
Guests will be from both the public and
private sector. From the public sector we
expect high level ministerial participation
from economic powerhouses in Africa.
Africas key institutions will also be in
attendance as well as the diplomatic corps in
Addis Ababa.
Nikkei Business will be bringing a strong
delegation of Japanese business leaders
from a number of key industries, trading,
construction, energy, technology, agribusiness
and financial services.
The African private sector will be represented
at a CEO or senior C-suite level or equivalent
from the following industries: Financial
Services; Manufacturing; Agribusiness;
Construction; Energy; Technology; Fast
Moving Consumer Goods; Investment
Promotion.

MEDIA
Key international media Reuters, Bloomberg, Nikkei
Business, BBC, RFI and others will be invited to the
Forum. Press releases and media activity will be taking
place to publicise the Forum, and our media relations
department will facilitate 1-1 interviews with key
international media.

NETWORKING
OPPORTUNITIES
Sponsors will benet from networking opportunities with
government ocials, current and potential investors, private sector companies, intergovernmental and multilateral
organisations, consultancies and advisory rms, and other
stakeholders, including high level speakers. Opportunities
for scheduled or impromptu meetings are also available and
can be facilitated in line with sponsors objectives.

WHY SPONSOR
Sponsoring this Forum offers wide-ranging benefits, giving your institution a unique platform at
the conference, as well as through Nikkei Business
our publications African Business, New African
and African Banker, enhancing your corporate
profile to influential participants. Our dedicated
team will work closely with the sponsors to tailor
their involvement in the Forum and maximise
media exposure.

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