Beruflich Dokumente
Kultur Dokumente
Supply chain
analysis
11-august-2015
Submitted to:
Sir hafiz kashif
Submitted by:
Tayyaba illyas
Mobeena azam
Shabeeha abdul latif
Introduction
Pepsi is one of the worlds largest consumer product and second largest soft drink Company.
It is a very well organized multinational company, which operates
almost all over the world. Pepsi a carbonated soft drink was first
introduce by a pharmacist named Caleb Davis Bradham in New Bern
in 1893 as Brads Brads Drink that help in digestion and was a
healthy drink. It was a new brand at that time. It includes water, real
sugar, caramel, lemon oil, nutmeg and other natural additive as its
ingredients. In 1898 Pepsi was renamed as Pepsi Cola, named after its
two ingredients pepsin and kola nut. Due to the increasing demand of
Pepsi Cola, Caleb Davis formed a Pepsi Cola company in 1902. On 16
June 1903, Pepsi Cola became an official trade mark because of its
popularity. The business began to grow and Caleb sold almost 20,000
gallons of Pepsi Cola. In 1904 Caleb Davis decided to offer Cola in
bottles because of of continuous rise in its demand and popularity and in 1910 there were 240 franchises of
Pepsi Cola in 24 states. Pepsi Cola enjoyed many years of success.
During World War 1 hard time fell on Pepsi due to fluctuating price of sugar and Caleb was unable to produce
enough quantity of Pepsi to meet the consumer demand. He then takes an alternate action and add molasses
instead of sugar but it affects its taste. At the end of the war sugar price increases from 3 cent to 28 cent per
pound and Caleb purchase a large quantity of sugar on a very high price that cause the business downfall and
Pepsi Cola entered bankruptcy in May 31, 1923 and its assets were sold to Craven Holding Corporation for
$30,000.
After many years of ups and downs, Pepsi is back on top and in 2013 it was ranked as number one on core
brands list of most respected companies. Pepsi today is a world leader in convenient snacks, foods, and
beverages, with more than 280,000 employees and revenue reaching $60 billion of dollars. The company is the
owner of some of the greatest world brands Pepsi-Cola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana,
Gatorade, and Quaker. These are well-known all around the world.
Objectives of CRM:
Objectives of CRM
To simplify marketing and sales process
To make call centers more efficient
To provide better customer service
To discover new customers and increase customer revenue
To cross sell products more effectively.