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Summary
256.8
250
200.0
200
128.0
150
81.8
100
50
6.5
8.0
Nigeria
Africa
China
India
Global Average
U.S.
Operating
in
a
double-sided
market,
Hello
Tractor
sells
its
Smart
Tractor
to
individual
and
enterprise
buyers
while
simultaneously
marketing
Smart
Tractor
services
to
farmers
facing
labor
constraints.
In
true
shared
economy
fashion,
Hello
Tractor
pairs
Smart
Tractor
owners
with
farmers
texting
into
the
cloud
for
tractor
services,
ensuring
every
tractor
is
fully
utilized.
Where
available,
farmers
can
also
pre-pay
for
tractor
services
via
mobile
money.
Hello
Tractor
markets
Smart
Tractor
services,
to
farmers,
via
its
agricultural
extension
radio
program,
Farmers
on
Air.
The
Hello
Tractor
innovation
reduces
farmers
production
costs
by
up
to
60%.
Smart
Tractor
owners,
providing
fee
based
services,
to
farmers
in
their
vacinity,
earn
five
times
the
average
rural
daily
wage
rate.
For
cash-constrained
buyers,
Hello
Tractor
coordinates
low-cost
financing
options
to
facilitate
Smart
Tractor
purchases.
In
January
of
2015,
core
members
of
the
Hello
Tractor
team
relocated
to
Nigeria
for
phase
one
of
the
product
launch.
Since
this
time,
the
Company
has
generated
a
tremendous
amount
of
momentum
including
building
an
enterprise
sales
pipeline
of
more
than
$6.4
million
in
batch
Smart
Tractor
orders.
Additionally,
Hello
Tractor
has
developed
key
partnerships
with
13
of
the
top
NGO,
public
and
private
sector
agriculture
industry
stakeholders
and
applied
for
over
$2
million
dollars
in
grants.
The
Company
has
also
formed
a
valued
strategic
partnership
with
Habgito
Nig
Ltd,
who
will
provide
logistics,
warehousing,
tractor
maintenance
and
repair
support.
Additionally,
Hello
Tractor
has
won
every
single
major
competition
theyve
entered,
including
1st
at
the
Points
of
Light
Civic
Accelerator
Competition
($50,000),
the
Skyrocket
Brand
Prize
($40,000),
1st
at
the
University
of
Chicago
Booth
Social
New
Venture
Challenge
($30,000),
CARE
International
($20,000),
and
1st
at
World
Bank
Diaspora
Demo
Day.
To
continue
this
momentum,
the
Company
is
seeking
$500,000
in
convertible
note
financing
for
the
following:
%
of
Sources
Total
Convertible
Notes
$500,000
75%
Grants
120,000
18%
Founders
Equity
40,000
6%
Assumed
Debt*
10,000
1%
Total
Sources
$670,000
100%
Amount
Uses
Staffing
$305,000
Software
Costs
170,000
SG&A
140,000
Cap
Ex
45,000
Assumed
Debt
10,000
Total
Uses
$670,000
%
of
Total
45%
26%
21%
7%
1%
100%
Hello
Tractors
immediate
concern
is
capital
to
finance
the
hiring
of
additional
technical
resources
along
with
large
batch
order
fulfillment.
This
investment
will
ensure
that
momentum
generated
over
the
last
year
translates
into
Smart
Tractors
being
introduced
into
underserved
farming
communities.
Please
contact:
Jehiel
Oliver
at
jehiel@hellotractor.com
for
more
information.
Notore
has
a
goal
of
developing
its
village
fertilizer
distributors
into
owners
of
Smart
Tractors
to
enhance
the
value
they
provide
customers.
Each
distributer
is
networked
to
over
600
smallholder
farmers.
Notore
wants
to
procure
a
Smart
Tractor
for
300
distributors
in
2015
alone.
Notore
combines
all
of
the
key
aspects
that
we
look
for
in
a
partner.
Over
the
past
few
months,
we
have
gained
significant
access
to
their
senior
management
team,
which
has
allowed
us
to
quickly
vet
Smart
Tractor
owners,
survey
and
validate
markets
and
prepare
for
their
first
order.
Through
the
large
batch
order
to
Notores
network
of
distributors,
we
believe
we
can
reach
a
total
of
20,450
smallholder
farmers
and
102,270
people
at
the
household
level,
creating
N618.75M
(USD3.09)
in
economic
value
for
rural
farming
communities
4
through
2016.
THANK YOU!