Andrea R.

Estrada
4108 Del Rey Ave Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail: ae04@me.com
/andrearenee04
July 17, 2015

I have a strong passion for digital media and this exciting and rapidly growing industry. I am a Digital
Marketing, Business Development, and Special Events professional with more than two years of
experience. Id love to bring my expertise and enthusiasm to your growing team.
While developing myself and skill set at Santa Monica Audi over the past two years. I have advanced
through two separate promotions due to my ability to achieve quality and cost-effective results. As a
marketing professional with extensive online and digital experience I have provided quality outreach
to various online outlets and platforms; Monitoring campaigns, statistics and analytics. My unique
approach and creativity allows me to analyze various market segments to which a product or service
may appeal and have successfully reach our targeted audience. Building successful brand
awareness, enhancing search engine positioning, increasing engagement, following and revenue.
I can assure you that my acquired skills will help focus the company and further its success. What
my resume cannot illustrate is what sets me aside from other candidates. Priding my self on always
exceeding expectations. Namely, my outstanding organizational skills, a meticulous eye for details,
keen anticipation of needs, and my ability to perform at the highest level in a multitude of
environments. I am confident I can add a significant contribution to the company.
My portfolio will demonstrate the ways in which I utilize my professional experiences and creativity. I
look forward to the opportunity to meet with you to discuss my qualifications and candidacy. Thank
you for your time and consideration in advance.

Sincerely,
Andrea R. Estrada
Enclosure

Andrea R. Estrada
4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail:
ae04@me.com
CORE COMPETENCIES

Positive mind set, productive as an independent individual and enthusiastic team player.
Ambitious, hardworking, diligent and organized professional with the ability to troubleshoot, solve
or resolve any technical or logistic issue.
A myriad of experience working under pressure, with tight deadlines, and communicating with
people of all different walks of life.

PROFESSIONAL EXPERIENCE
Santa Monica Audi - Santa Monica, CA
December 2012 June 2015
Digital Marketing Director | Business Development Manager | Special Event Coordinator

Enhanced all website development, Display Advertising, Affiliate Marketing, SEO/ SEM content by
meticulous strategizing, planning, designing and execution.

Implementing effective and efficient advertising strategies to promote the brand, products and
services.

Ameliorate, develop and maintain all social marketing platforms according to company goals and
values.

Refining and maintaining analytics reports, tracking profit, website health, advertising and social
media platforms.

Identifying trends and insights to optimize spend and adjust performance needs based on insights.

Analyzing, brainstorming, developing and execution of new and creative potential business growth
opportunities.

Facilitate the creation of a new BDC department, including management training, development of
processes, email templates and campaigns, and creation of training manual.

Create and submit weekly and monthly reports and analytics explicitly built for the BDC to ensure
that data and its prospects are accurately entered and managed within the companies CRM
properly.

Providing BDC training and mentoring to business developers and other internal staff.

Identify high priority prospects with in companies CRM and creating a list of potential new clients
to be turned into increased business for BDC reps to execute.

Accountable for organization, strategizing, planning, execution and logistics of all special/launch
events including social media, marketing, website content, advertising and organization of all
sponsors, charities and vendors.

Andrea R. Estrada
4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail:
ae04@me.com
Jennifer Resnick | Celebrity Extensions - Playa Vista, CA
February 2012 December 2012
Executive / Personal Assistant

Providing personal, administrative and business support to CEO.

Overseeing, preparing and creating expenditure reports, monthly sales captured, and maintaining
monthly budget.
Coordinating, maintain and organize calendars, clientele info, meetings, appointments and travel
arrangements.
Answering and managing all incoming and outgoing calls, memos, mail, follow-ups and emails.
Improved office efficiency by implementing new electronic and non-electronic filing system,
calendar system, financial organization as well as introducing additional timesaving measures.

Zoom Health Insurance - Orange, CA

Executive Assistant to CEO and EVP

October 2010 May 2012

Provide personal, administrative and business support to the EVP and CEO as well as other
members of the executive management team.
Maintain and coordinate calendars, meetings, conferences, appointments, incoming and outgoing
calls, travel arrangements and clientele information for Executive Vice President and CEO.
Prepare and modify documents including correspondences, reports, drafts, memos and emails.
Assist with expense reports, sales entry, licensing, payroll, customer service, human resources,
social media and marketing strategies.
Enhanced office efficiency by improving filing system, calendars, and financial organization.
Improved communication between departments and executive team, fostering a sense of
teamwork and collaboration.

Andrea R. Estrada
4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail:
ae04@me.com
EDUCATION
University of New Mexico
2012
Major of Business Marketing // GPA 3.0

2010 -

Code Academy
2015
HTML & CSS

TECHNICAL SKILLS
OS Platforms:
-

Macintosh
OSX Mountain Lion
OSX Mavericks
Windows XP
Window Vista
Window 7
Window 8
Windows Server 2008
Software/Analytics:

Microsoft Office Suite

Adobe Photoshop CS4/CS5/ CS6 / CC
Adobe InDesign CS6
Adobe Acrobat XI Pro
Adobe Elements 11
Adobe Illustrator
iMovie
CRM
Google Analytics
Google AdWords
Google Page Analytics
Gmail Metrics
Dropbox

Web Development
- WordPress
- Adobe Dreamweaver CS6
- Basic HTML5
- Basic CSS
Web Browsers:
- Safari
- Internet Explorer
- Chrome
- Firefox
- Advanced Browser
Web Mail:
- Apple Mail
- Yahoo Mail
- Google Mail
- Outlook

Social Media:
-

Facebook
Twitter
Instagram
Google+
LinkedIn
Yelp
YouTube
Pinterest
Tumblr
Snapchat
Yahoo
Bing
Sendiable

Email Clients:
- Apple Mail
- MS Outlook
- MailChimp
- Get Response
- Unbounce

PROFESSIONAL REFERENCES

PERSONAL REFERENCES

Jeff Berkman
General Manager // Santa Monica Audi
Phone: 310.393.9922

Eduardo Vivas
Venture Capitalist, Founder & CEO, Head of Talent
Solutions // Angel Investors// Bright.com // Linked In
Phone: 904.434.9105 // Email: eduardo@bright.com

Email: jeffb@santamonicaaudi.com

Paul Simpson
President // Zoom Health, Inc.
Phone: 949-244-2924 // Email:
paul.c.simpson@me.com

Iain Shovlin
Venture Capitalist, Founder & Board Member // Guild
Capital, Techweek, LOFTBPO
Phone: 480.452.9963 // Email: iain@guildcap.com

Garrett Schoenberger
Director of Acquisitions // Curtis Capital Group
Phone: 602-790-6144 // Email:
garrett.wade@me.com

Randi OMara-Alvarez
Digital Strategist
Phone: 949.525.6262 // Email: randiomara@gmail.com

Jennifer Resnick

Evan Goldenberg
Founder // The Joshua Project Foundation
4

Andrea R. Estrada
4108 Del Rey Ave Unit 311 Marina Del Rey, CA 90292 Phone: 323-919-6748 E-Mail:
ae04@me.com
CEO & Owner // Celebrity Extensions
Phone: 818.400.5095 // Email: emgoldenber@me.com
Phone: 310.919.8011