CHAPTER-1

INTRODUCTION

INTRODUCTION
1.1. Overview of the Indian mobike industry
The Indian two-wheeler industry is dominated by three players, Bajaj, Hero Motor
Corp and TVS Suzuki, who account for 80 percent of the total two-wheeler market.
The other players including Kinetic Engineering, LML and others account for the
remaining 20 percent of the market. The industry can be divided into three broad
segments: Scooters, motorcycles and mopeds. In the scooters segment Bajaj is the
market leader, Hero Motor Corp is the market leader in the motorcycles segment and
in the segment of mopeds, TVS controls the major chunk of the market.
Indian automobile market, be it the two-wheeler segment, the three-wheeler segment
or the car segment, is yet to come to a stage where all the models are developed
indigenously. For years now, Indian companies have been dependent on their foreign
joint venture partners or collaborators to provide them with the technical know-how.
This trend too is in for a change. Leading the pack in this arena is Bajaj, which has
been Successful at designing models in-house. Bajaj's Safire and Spirit have been able
to bag the scooter of the year award for 2003 and 2004 respectively. In fact, its Spirit
was adjudged the "Indigenous product design of the year" for the year 2000. The
recently launched Pulsar from the Bajaj stable is yet another home-grown product,
albeit in tandem with Japanese design house, Tokyo R&D. Bajaj has been laying
increased emphasis on its R&D so as to be able to launch new products to tap the
markets at all possible price points. Other companies too are adapting the strategy of
designing and developing products indigenously. TVS's Victor is yet another
development in this direction and this indigenously built model has been a success in
the markets.

Overview of Auto Mobile Industry in India

A two-wheeler is used as a personal/family vehicle or a goods carrier in the
developing countries, whereas it is confined to sports/racing (heavy motorcycles) or
short distance shopping (mopeds) in developed countries.

The world two-wheeler market is dominated by Japan. Japanese manufacturers

account for around 65% of the total two-wheeler production in the world. However,
production within Japan has been declining due to lower domestic demand and shift
in manufacturing base outside the country. Japan is also the world's largest exporter of
two-wheelers in the world controlling around 75% of the world trade. Its major
markets are China, USA and Europe. The table below shows the production and sales
figures of motorcycles and scooters in Japan during the past decade More than 50% of
the production in Japan is exported out of the country. This scenario contrasts directly
with the Indian scenario. In India, only about 2% of the production in FY99 was
exported
The Asian continent is the largest user of two-wheelers in the world. This is due to
poor road infrastructure and low per capita income, restrictive policy on car industry.
The technology for two-wheelers is not as well developed as for car industry. This is
due to oligopoly between top five players in the segment, compared to thirty
manufacturers in the car industry.

1.2

PROFILE OF THE ORGNAIZATION

1.2.3: COMPANYS VISION AND VALUES

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers, based in India.
In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and also, the 'World No.1' two-wheeler company in
terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to
maintain this position till date.
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Vision
The story of Hero Honda began with a simple vision - the vision of a mobile and an
empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new
identity, reflects its commitment towards providing world class mobility solutions
with renewed focus on expanding company's footprint in the global arena.

Mission
Hero MotoCorp's mission is to become a global enterprise fulfilling its customers'
needs and aspirations for mobility, setting benchmarks in technology, styling and
quality so that it converts its customers into its brand advocates. The company will
provide an engaging environment for its people to perform to their true potential. It
will continue its focus on value creation and enduring relationships with its partners.

1.2.4 Product of Hero MotoCorps

Hero MotoCorp offers wide range of two wheeler products that include motorcycles
and scooters, and has set the industry standards across all the market segments.
PRODUCT PROFILE OF HERO MOTOR CORP

Karizma ZMR

Karizma

Xtreme Sports

Xtreme

Hunk

Impulse

Achiever

Ignitor

Glamour Programmed FI

Glamour

Super Splendor

Passion XPRO

Passion PRO

Passion PRO TR

Splendor iSmart

Splendor PRO Classic

Splendor PRO

Splendor+

HF Deluxe ECO

HF Deluxe

HF Dawn

Maestro

Pleasure

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KARIZMA ZMR

Type

Air cooled, 4- stroke single cylinder OHC, Fuel Injection,

Oil Cooler

Displacement

223 cc

Max. Power

14.9 kW (20 BHP) @ 8000 rpm

Max. Torque

19.7 N m @ 6500 rpm

Max. Speed

129 kmph

Fuel Metering

FI, Fuel Injection

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XTREME SPORTS

Type

Air Cooled, 4 - Stroke Single Cylinder OHC

Displacement

149.2 cc

Max. Power

11.64 KW (15.6 BHP) @ 8500 rpm

Max. Torque

13.50 NM @ 7000 rpm

Bore x Stroke

57.3 x 57.8 mm

Carburettor

CV Type with Carburetor Controlled Variable Ignition

Compression Ratio

10 : 1

Starting

Self start / Kick start

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HUNK

Type

Air cooled, 4 - stroke single cylinder

Displacement

149.2 cc

Max. Power

10.6 kW (14.4 Ps) @ 8500rpm

Max. Torque

12.80 N - m @ 6500 rpm

Acceleration

0-60 kmph in 5 sec

Compression Ratio

9.1 : 1

Starting

Self Start / Kick Start

Ignition

AMI - Advanced Microprocessor Ignition System

Oil Capacity

1.2 Litres

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IMPULSE

Type

Air cooled, 4- stroke single cylinder OHC

Displacement

149.2 cc

Max. Power

9.7 kW (13.2 Ps) @ 7500 rpm

Max. Torque

13.4 N-m @ 5000 rpm

Starting

Self start

Ignition

D.C - CDI Ignition system

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ACHIEVER

Type

Air-cooled, 4-stroke single cylinder OHC

Displacement

149.1 cc

Max. Power

10 kW (13.4 BHP) @ 8000 RPM

Max. Torque

12.80 Nm @ 5000 RPM

Bore x Stroke

57.3 x 57.8 mm

Compression Ratio

9.1 : 1

Starting

Kick start / Self start

Ignition

Advanced Microprocessor Ignition System (AMI)

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IGNITOR

Type

Air cooled, 4 - stroke single cylinder OHC

Displacement

124.7 cc

Max. Power

8.2 kW ( 11.1 Ps ) @ 8000 rpm

Max. Torque

11 N-m @ 5000 rpm

Bore x Stroke

52.4 x 57.8 mm

Carburettor

CV Type

Compression Ratio

9.2 :1

Starting

Self Start / Kick Start

Ignition

Digital CDI

Air Filtration

Viscous, Paper Pleated Type

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GLAMOUR

Type

Air cooled, 4-stroke single cylinder OHC

Displacement

124.7 cc

Max. Power

6.72 KW (9.1 Ps) @ 7000 RPM

Max. Torque

10.35 N-m @ 4000 RPM

Bore x Stroke

52.4 x 57.8 mm

Compression Ratio

9.1 : 1

Starting

Self start / Kick start

Ignition

AMI - Advanced Microprocessor Ignition System

Oil Grade

SAE 10W 30 SJ Grade

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SUPER SPLENDOR

Type

Air cooled, 4 - stroke single cylinder OHC

Displacement

124.7 cc

Max. Power

6.72 KW (9.12 Ps) @ 7000 rpm

Max. Torque

10.35 Nm @ 4000 rpm

Max. Speed

90 Kmph

Bore x Stroke

52.4 X 57.8 mm

Compression Ratio

9.1 : 1

Starting

Kick Start / Self Start

Ignition

Advanced micro processor ignition (AMI) system

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PASSION XPRO

Type

Air cooled, 4 - stroke single cylinder OHC

Displacement

109.1 cc

Max. Power

6.4 kW (8.7 Ps) @ 7500 rpm

Max. Torque

9.36 N m @ 5500 rpm

Bore x Stroke

50.0 mm x 55.6 mm

Carburettor

Side Draft Variable Venturi (Piston)

Starting

Kick Start / Electric Start

Ignition

Full Transisterised Ignition System

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SPLENDOR iSMART

Type

Air Cooled, 4 - Stroke Single Cylinder OHC

Displacement

97.2 cc

Max. Power

6.15 KW (8.36 Ps) @ 8000 rpm

Max. Torque

0.82 Kg-m (8.05 N-m) @ 5000 rpm

Compression Ratio

9.9:1

Starting

Self Start / Kick Start

Ignition

DC - Digital CDI

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MAESTRO

Type

Air cooled, 4 - stroke single cylinder OHC, Self Start

Displacement

109 cc

Max. Power

6.0 kW ( 8.2 Ps ) @ 7500 rpm

Max. Torque

9.10 N m @ 5500 rpm

Ignition

CDI System

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Board of director

1.2.5 Organization Structure

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INTRODUCTION
There is a fine line between making a customer see red and tickling them pink and
often enough its drawn in shades of gray. It shows the relevance of using colours in
an advertising message. Have we ever analyzed why in ads of condoms there are
soothing colours are used like blue pink etc. And why in advertisements of cold drinks
colours like deep red deep blue are used. Their must bee reasoning behind it. What we
dont know is that lots of brains are used in deciding in a colour.
A lasting colour impression accounts for a major part of the acceptance or rejection of
an brand. The colour consultants have charted out the entire range of emotional
reaction associated with colours. Colour is an essential and leading contributor to a
successful brand identity logo is a tangible representation of what accompany stands
for .the importance of logo can be evaluated form a fact that Oglivy and Mather which
is in a process of developing a logo for a major telecom major is trying to choose
between bright purple that suggests an aggressive and dynamic stance for the
company or aquamarine blue that signals a friendlier position for the brand .Can any
one imagine coke ads without colour red or and message of Pepsi without a
background of blue. The colour orange echoes the philophosphy of being fresh simple
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and straightforward and incase of colour Barista colour orange is an indication of the
joy of coffee with an element of warmth. While colour may not be an asset that cane
leveraged and measured but it should be given its due share of importance .one thing
is of sure if used whit due diligence it can help in making a message remember for a
longer time.

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