PROMOTIONAL POLICY

OF
BLUE WHALE PRIVATE LIMITED

SUBMITTED TO:
SUBMITTED BY:
Prof. MAHESH SONI GAGAN (16)
JITEND
RA (17)
MAMT
A (18)
PIYUS
H (19)
 SHOAI
B (20)

Developing advertisement for water harvesting system- JEEVAN

As rain water harvesting is a service provided by many other
companies also a typical domestic rain water systems collect less than
10% of the roof area while 90% of the rainwater disappears down the
drain. The Improvement in those existing service is done using
technology. This is named as JEEVAN. Which make it different from
other water harvesting system?
Mission of the add- Add will be fully focused on importance of water
preservation. As there is always scarcity of water so our add will be
focused on importance of water and its preservation .As our product is
new but difference in the services created a bit difference and main
weapon which will distinguished us from other water harvesting
system.
Information of advertisement- Our advertisements aim to create
brand awareness and knowledge of new product or new features of
existing product as well as services Co creation is the major objective
which our add will give as a message.
 Inform

Money required-
The following factors affecting budget decision here are two specific
factors which are consider when setting the advertising budget.
1) Product life cycle—As our service is new in the market so it
require large advertising budget to build awareness and make our
services different from others.
2) Market share and consumer base— By increasing market size
requires larger expenditures.

Message – Our add will give primary message of water conservation.

It will give a message to turn a typical rain water tank system into a
complete rainwater harvesting system. Provides filtered water.
Eliminates unhealthy, expensive Charged down Pipe Systems lastly
cost effectiveness of jeevan and pre packed system ready to install.
Execution of message- The medium use for delivering our message to
the customer will be by short film i.e. advertisement.
Media –
Print Media & Television media
Maximum coverage of the local market in terms of selling of
newspaper or television advertisement
Frequency- A prime slot will be chosen for add film and print
advertisement in the local daily newspaper.
Target- The targeting of our product would totally product
specialization or service specialization i.e. on service for all the
markets.
HOARDING
55000- 95000 RS for 5to 6 hoardings in main cooperate areas like
MP nagar, Arera colony, new market and Hoshangabad road
Frequency of one month from the time of launch.
PAPER ADD
125000 RS paper add in Dainik bhaskar, city bhaskar front page for
continous 2 months , 4 times a month .i.e. every Saturday and Sunday.
4 ads weekly for the continuous six weeks.
SALES PROMOTION-
GOVERNMENTS SUBSIDY OF 35% .
TOTAL ADVERTISEMENTS EXPENSES = 500000 LACS
(APPROX)
 STORY BOARD

A hand with a small fish The fish does not show After some time rain start
without water. any movement without happening.
aaaa water.

Some movement is seen in The hand get started The fish start swimming in
small fish. folding indicating the the water collected. In
collection & preservation between film message
of water. regarding our product will
be displayed.
INTEGARTED MARKETING COMMUNICATION MODEL
Wats on your mind……….

Developing advertising plan for t-shirt printing :

In developing an advertising program we have started by identifying
the target market and buyers motives. For carefully analyzing the
whole off advetsing plan we must very carefully analysise the
segment which we have to cater, the target market and the positioning
of the product.
SEGMENTATION
The basic criteria for segmentation would be clearly distinctive and
accessible. The demography with age group of 12 to 30 years would
be mainly targeted as the basic mission is cover youths. The service is
purely reflecting all about the lifestyle an attitude of the consumers.
The usage of services would be on a frequent basis. This service is
basically a service for the youths.
TARGETTING
The targeting of our product would totally product specialization or
service specialization i.e on service for all the markets.
POSITIONING
Positioning of the service is such that it will directly target the youth
class who are more conscious towards fashion and have less to
experiment with. Our service will be of low cost so that all can
experiment with there clothes. Strong marketing would be done and
we will have our shops at three prime localities namely at 10 number
stop, new market and at bitten market. As these places attract a large
number of youths so we will have our shops here. We will have a tag
line for our service name
Your innovations ….Our creations…….
ADVERTISING OBJECTIVES

Mission: what are our advertising objectives?

Our service in itself is very new into the market. It is a purely an all
together service purely unique. It encourages the target customer to
purely express there ideas in an printed form on there t-shirts. The
first and foremost objective is about persuading the information in the
market. The awareness of the service is a first step towards which we
will proceed.

Inform
There are basically three stages advertising tools which can be
utilized at different stages that are
Inform
Persuade
Recall
Presently we are new with both our service and the brand so at this
point we may go with the first phase i.e inform.
Informative advertising: aim to create brand awareness , service
awareness and spreading the innovative service and its uniqueness in
the city.
Money: available resources
The two major factors which will reflect our budgetary decisions are:
1) Service life cycle—as our service is in the introductory stage, new
in the market so it require large advertising budget to build awareness
and to gain consumer trail and response. It requires lot of innovatitve
techniques to promote our service.
2) Market share and consumer base—to build the share of wats on
your mind by increasing market size requires larger expenditures.
Target consumer base will determine the advertisement expenditure.
Message: (advertising strategy)
Step in creating the effective advertising message are as follow
• Message strategy: The strategy is such that our message would
be such that the whole of message will be clear and specifically
for the target customers.
• Creative development and execution; as we know that ad’s
impact depends not only on what it say but often more
important how it say it. As our service purely based on
innovations so our advertising would be such that the
innovative part will be highlighted more and more.

Message execution: in this great care would be taken of the fact that
whether the message is properly executed and communicated to the
target audience or not. Whether a need for recall is required or not.
Media: This step determines the sources of media adopted by us
for the promotion of our services. We will be purely going with
commercial form of advertising.
Purely advertising will be commercial. ATL( above the line ) as
BTL( below the line) will be adopted. The advertising will be both
direct and indirect. Directly will be in the form of hoardings and
cycle movers . Indirectly it will be in the form of free printing of
the brand name on t-shirts.
Basic focus would be on sales promotion and publicity of our
brand.
FORMS OF ADVERTISING MEDIA ADOPTED BY US
WILL BE:
Print media and Television media
We will go with advertising our service basically with print media
form i.e advertisement in local daily like HT Bhopal etc. The
advertisement would be just a form of initial promotion with a very
low frequency rate. The frequency rate will be such that only two
ads in the local daily only at time of launch.
Cost Of Advertising- Rs. 10000
Radio:
The radio jingle will be a total in source work and specifically
designed as to directly hit the target customer mind. The
frequency of the radio jingle would be such that an 15 second
jingle for 8 times in a day for first week from the day of
launching. The frequency will gradually decline to 4 in a day
for just 3 more weeks.
Cost Of Jingle- 5000
 Hoarding:
For the first three days we will have a hoarding at bittan market
that is the most fascinating youth point.
Cost Of Hoarding- 10000
Sales promotion:
Sales promotion would with the help of attractive price set by
us. It will help to attract the youths. The brand logo on every
printed t-shirt will also act our good advertising technique. We
will provide with free designs just to suit your taste and
preferences at a free cost to encourage sales.
TOTAL ADVERTISING COST= 25000

STORY BOARD

A boy and girl sitting Boy is wearing plane t Eventually he got an

side by side. shirt he want to idea to express in
propose the girl but can different way .
not express.

The girl get fascinated

He saw a designer shop He expresses his view
and except his
what is in you mind….. by making designee on
proposal.
his t shirt.