Manual de Identidad de Master Card

BRAND GUIDELINES
MasterCard Brand Mark Standards
Version 7.4
February 2015
MasterCard Brand Mark Overview

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
The MasterCard Brand Mark may appear only in approved versions. Choice of version
depends on application, budget constraints, technical limitations, and reproduction size.
Who Should Use MasterCard Brand Marks
The MasterCard Brand Mark is used by MasterCard, its merchants, issuers, acquirers, co-brand partners,
and their communications resources.
Process Colors
RGB Colors
Minimum Size
1 Color versions
NOTE: For all applications signifying MasterCard acceptance, use the MasterCard
Acceptance Mark. Refer to the Acceptance Mark Standards for additional information.
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Solid & Outline Versions
Elements
Solid & Outline Color
Minimum Sizes
Background Colors
Common Mistakes
1. Color Versions
Whether in print or on-screen, use the Color Versions of the Brand Mark whenever possible.
The color versions are printed in match colors, process colors, process plus match colors, or used
on-screen in RGB or hexadecimal color. Color versions printed on cards must be printed in match colors.
2. Grayscale Version
Use the Grayscale Version of the Brand Mark in print only when technical limitations prohibit the
use of full-color reproduction.
2 Grayscale version
3. Solid & Outline Versions

When its not possible to use either the color or grayscale versions of the Brand Mark because of
limited reproduction capabilities, use either the Solid or Outline Version.
Ensuring Consistent Presentation
Standards and artwork for the MasterCard Brand Mark have been developed for use by MasterCard, its
merchants, issuers, acquirers, co-brand partners, and their communication resources. No other standards
or artwork should be used to represent the MasterCard brand.
3 Solid version
Brand Mark Uses

Using Our Brand Marks
Using with Other Marks
Depicting Cards
Using Our Brand Names
Using Correct Language
3 Outline version
Using in Digital Wallets

Common Mistakes
Contact Us
1994-2015 MasterCard. All rights reserved.
Color Versions
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
When communicating I market MasterCard products and programs or I issue MasterCard

cards, in print or on-screen, use the color version of the Brand Mark whenever possible.
Elements
The color versions shown here are produced using different methods, but all include the same five
essential Elements: the Interlocking Circles Device, the MasterCard name in custom lettering, the
MasterCard Drop Shadow, the registered trademark symbols, and the minimum free space area.
1. Match Colors
The Match Color version of the MasterCard Brand Mark is preferred for reproduction in all print
media when the brand does not signify acceptance, and is required when the Brand Mark is printed
in color on cards.
Common Mistakes
Color
Match Color Equivalent
MasterCard Red
PANTONE 485C
MasterCard Yellow
PANTONE 137C
MasterCard Dark Blue
PANTONE 2758C
2. Process Colors
The Four-color Process version of the MasterCard Brand Mark may be used when match colors are
not available.
3. RGB Colors
The RGB Color version of the MasterCard Brand Mark must be used for websites and all other
on-screen applications. Hexadecimal values are provided to assist with color matching of other text
to the Brand Mark.
Minimum Size
Because of reproduction limitations, minimum sizes for the Brand Marks have been created for print
and on-screen use. Standards provided for Minimum Size must be followed carefully.
2 Process colors
Color
MasterCard Red C0/M100/Y100/K0
Process Color Equivalent
MasterCard Yellow C0/M40/Y100/K0
Black C0/M0Y0/K100
Minimum Sizes
Background Colors
1 Match colors
Background Colors
The Brand Marks may be used on a wide range of Background Colors provided there is sufficient
contrast between the background color and the Brand Mark.
Brand Mark Uses

Depicting Cards
Common Mistakes
Contact Us
Avoiding Common Mistakes

Consistent reproduction of the MasterCard Brand Mark is vital for recognition. Common Mistakes have
a negative impact on the MasterCard brand.
Special Considerations
For detailed information on size limitations in special reproduction situations such as etching,
embossing, or embroidering, Contact Us.
Downloading Authorized Materials
Authorized digital artwork and standards may be downloaded from the MasterCard Brand Center
at www.mastercardbrandcenter.com.
3 RGB colors
Color
RGB
R204/G0/B0 #CC0000
MasterCard Red
Hex
MasterCard Yellow R255/G153/B0 #FF9900
MasterCard Dark Blue R0/G0/B102
#000066
The color values shown here have not been evaluated by Pantone, Inc. for
accuracy and may not match the PANTONE Color Standard. Consult correct
PANTONE Color Publications for accurate color. PANTONE is the property of
Pantone, Inc.
Elements
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
The color versions of the MasterCard Brand Mark consist of five elements, whose
relationship must not be altered.
1. The MasterCard Interlocking Circles Device
The MasterCard Interlocking Circles Device, a registered trademark of MasterCard International
Incorporated, is a feature common to the MasterCard family of Brand Marks. This distinguishing
device, combined with a unified color palette, enhances the visual link between our brands.
2
4
2. The MasterCard Name in Custom Lettering

The MasterCard brand name is a registered trademark of MasterCard International Incorporated.
It is comprised of custom-drawn letterforms, in a size relationship designed to heighten the impact
of the MasterCard brand. This custom-drawn artwork must not be altered in any way.
3. The MasterCard Drop Shadow
In advertising, marketing, and communications materials not signifying acceptance, the drop
shadow may appear in MasterCard Dark Blue or Black. Black is the preferred color for the drop
shadow when printing in four-color process, but MasterCard Dark Blue may be simulated in an
approved Four-color Process printing situation.
4. The and/or Trademark Symbols
The and/or trademark symbols (or their local law equivalents) must be used. They should
remain at the relative size provided in the authorized artwork files and be scaled proportionally
with the Brand Mark even though their legibility may be compromised when the Brand Mark is at
very small sizes or reproduced in certain media. The symbols should not be enlarged independently
to increase legibility.
1/2 X
1/2 X
1/2 X
1/2 X
5 Minimum free space illustrated
5. Minimum Free Space

The MasterCard Brand Mark is a valuable asset that always must appear in an uncluttered space free
of text, taglines, logotypes, shapes, and strong background patterns. Always surround the Brand
Mark with sufficient free space, which at a minimum must equal one-half the height of one of the
circles in the Brand Mark.

Depicting Cards
Common Mistakes
Contact Us
Match Colors
Brand Mark Overview
Color Versions
Elements
These standards should be used for the preferred match color reproduction of the
MasterCard Brand Mark.
Whenever possible, the MasterCard Brand Mark should be printed in match colors.
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Color Reproduction
The left circle is 100% MasterCard Red. The right circle is 100% MasterCard Yellow.
The name MasterCard, as well as the symbol inside the right circle, reverse out to White. The
symbol outside the right circle is 100% MasterCard Yellow.
Background Colors
Common Mistakes
Grayscale Version
Elements
The MasterCard Drop Shadow is either 100% MasterCard Dark Blue or 100% Black, depending on the
specific application and the type of media used. For all cards, Black must be specified. For advertising,
marketing, and communications materials not signifying acceptance, MasterCard Dark Blue or Black
may be specified.
Element
Color
Left circle
MasterCard Red
Right circle
MasterCard Yellow
MasterCard name White
MasterCard Drop Shadow
inside circles White
MasterCard Dark Blue or Black
outside circles
MasterCard Yellow
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
In lieu of MasterCard Red, MasterCard Yellow, and MasterCard Dark Blue, the PANTONE* colors shown
in the chart at right may be used.
Trapping Information
When printing the match color version of the MasterCard Brand Mark, care must be taken to ensure
accurate reproduction by trapping the artwork correctly and achieving proper registration on press.
Color
Match Color Equivalent
MasterCard Red
PANTONE 485C
MasterCard Yellow
PANTONE 137C
PANTONE 2758C
When printing any of the MasterCard family of Brand Marks or Acceptance Marks, please refer to the
Trapping Standards that are applicable to all match color versions.
Background Colors
Common Mistakes
Brand Mark Uses
*The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard.
Consult correct PANTONE Color Publications for accurate color. PANTONE is the property of Pantone, Inc.

Depicting Cards
Common Mistakes
Contact Us
Trapping Standards
Brand Mark Overview
Color Versions
Elements
These standards should be used for trapping the preferred match color versions of the
MasterCard Brand Mark and Acceptance Mark.
Color Trapping Standards (follow the trapping steps below, from left to right)
Match Colors
Trapping Standards
Process Colors
RGB Colors
Step 1
Step 2
Step 3 (Acceptance Marks only)
(1) MasterCard Red and Yellow
MasterCard brand name
MasterCard Red and Yellow
Interlocking Circles trap to each and interior reverse out

other. (2) MasterCard Yellow
Minimum Size
to White.
to trap MasterCard Dark Blue

Acceptance Rectangle.
spreads to trap MasterCard Red.
Background Colors
Interlocking Circles spread
(3) MasterCard Red maintains
Common Mistakes
correct size and shape of

trapped area.
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Drop Shadow

Common Mistakes
Decals and signs

greater than 63.5 mm (2.5")
Decals and signs

63.5 mm (2.5") and smaller
Drop shadow reverses out to
Drop shadow overprints
White, then prints 100%
Interlocking Circles in 100%
MasterCard Dark Blue.
Elements
Minimum Sizes
Communication materials
not signifying acceptance (Brand Marks only)
If Blue, drop shadow reverses out to White, then prints in 100%
Background Colors
MasterCard Dark Blue. If Black, drop shadow overprints Interlocking
Common Mistakes
Circles in 100% Black.
Brand Mark Uses

Depicting Cards
Common Mistakes
Contact Us
Process Colors
Brand Mark Overview
Color Versions
Elements
Match Colors
These standards should be used for process color reproduction of the MasterCard
Brand Mark. Whenever possible, printing in match colors is preferred.
When budget or technical limitations prohibit the use of match color, the MasterCard Brand Mark may
be printed in four-color process (except on cards).
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Color Reproduction
The left circle is 100% magenta + 100% yellow. The right circle is 40% magenta + 100% yellow.
symbol outside the right circle is 100% Black or reverses out to White, whichever provides the best
contrast with the background.
Element
Color
Left circle
MasterCard Red
MasterCard Yellow
Right circle
MasterCard Drop Shadow Black (preferred)
or MasterCard Dark Blue
The MasterCard Drop Shadow is 100% Black or may simulate MasterCard Dark Blue, reproducing as
100% cyan + 80% magenta + 35% Black depending on the specific application and the type of media
used. For all cards, Black must be specified. For advertising, marketing, and communications materials
not signifying acceptance, MasterCard Dark Blue or Black may be specified.
Printing with a Fifth Color
In instances where budget and reproduction methods allow four-color process printing plus a fifth color,
the preferred color is MasterCard Yellow. In this case, the right circle and the symbol outside the right
circle print in MasterCard Yellow. The rest of the Brand Mark prints in four-color process as specified.
outside circles
Black, White, or
Printing a fifth color
MasterCard Yellow
(PANTONE 137C)
Process Color Equivalent
Color
MasterCard Red C0/M100/Y100/K0
MasterCard Yellow C0/M40/Y100/K0
MasterCard Dark Blue C100/M80Y0/K35

*The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard.
Consult correct PANTONE Color Publications for accurate color. PANTONE is the property of Pantone, Inc.

Depicting Cards
Common Mistakes
Contact Us
RGB Colors
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
These standards should be used for on-screen color reproduction of the

When using the MasterCard Brand Mark on websites and all other on-screen applications, but not
signifying acceptance, use the RGB color version of the Brand Mark. The drop shadow appears in
NOTE: Do not convert the match or process versions of the Brand Mark to RGB colors. The color values
in approved RGB artwork files have been optimized to achieve the closest possible match to the
specified colors. Hexadecimal values have been provided to allow for color matching of HTML text to
the Brand Mark colors.
Element
Color
Left circle
MasterCard Red
Right circle
MasterCard Yellow
MasterCard Drop Shadow
outside circles
MasterCard Yellow
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Color
RGB
R204/G0/B0 #CC0000
MasterCard Red
Hex
MasterCard Yellow R255/G153/B0 #FF9900
MasterCard Dark Blue R0/G0/B102
#000066

Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
Minimum Size
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
To ensure the greatest legibility and impact at small sizes, a minimum size has been
determined for both printing and on-screen reproduction of the Brand Mark.
1. Minimum Size for Printing
The match and process color versions of the MasterCard Brand Mark may not be reproduced in
sizes smaller than 9.5 mm (0.375") in width.
1 Minimum size for printing

9.5 mm (0.375") wide
2. Minimum Size for On-Screen

The on-screen color versions of the MasterCard Brand Mark should be reproduced as follows:
Pixel dimension: The MasterCard Brand Mark may not be used in a pixel dimension smaller
than 35px wide, and
2 Minimum pixel dimensions

35px wide
Optical dimension: The MasterCard Brand Mark must not appear smaller than 7.0 mm (0.28")
in width on any screen display, regardless of screen quality or resolution.
Elements
Grayscale Values
Minimum Size
Special conditions apply for the display of the Brand Mark in digital wallets. Please see
Using in Digital Wallets.
7.0 mm (.28)
Background Colors
Common Mistakes
51.6 mm (2.0)
Elements
Minimum Sizes
2 Minimum optical dimensions
7.0 mm (0.28") wide
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
Background Colors
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
To ensure high visibility of the Brand Mark, sufficient contrast between background color
and Brand Mark must be used.
Print and electronic media not signifying acceptancesuch as advertising, sales promotion, marketing,
and videomay use any color as a background, provided it offers adequate contrast, giving the
MasterCard Brand Mark appropriate visual prominence.
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
10
Common Mistakes
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
The MasterCard Brand Mark is a major assetthe mark of a brand that is known, trusted,
and respected worldwide. It always must be applied thoughtfully, carefully, and appropriately.
The MasterCard Brand Mark:
1. Always must be reproduced in its entirety, using full-strength inks.
2. Must not be cropped, disassembled, or altered in any way; neither the lettering nor the circles may
appear separately.
3. Must not be used in a headline or sentence; instead, use the name MasterCard in the same type
style as the rest of the headline or sentence.
1st Issuer
Puts the Whole World
in Your Hands!
4. Must not be substituted for letterforms or numbersreplacing vowels or consonants, for example.
5. Must not be printed or displayed at insufficient resolution.
Elements
6. Must not be used as a decorative device or in a repeat pattern.
Grayscale Values
Minimum Size
7. Always must be enlarged or reduced as a unit; never enlarge or reduce individual elements of the
artwork independently of the others.
Background Colors
8. Must not be used on a background that doesnt provide sufficient contrast.
Common Mistakes
9. Must not use color artwork converted to grayscale. Always use the authorized Grayscale artwork.

Elements
Minimum Sizes

Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
11
Grayscale Version
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
If technical limitations prohibit the use of full-color, the grayscale version of the
MasterCard Brand Mark may be usedbut only in media other than cards, acceptance
decals, signs, websites, and digital/online communications.
Elements
The grayscale version of the MasterCard Brand Mark includes these four essential Elements: the
Interlocking Circles Device, the MasterCard name in custom lettering, the registered trademark symbols,
and the minimum free space area.
Grayscale Values
The Match Color version of the MasterCard Brand Mark is preferred for reproduction in all print media.
The grayscale version of the MasterCard Brand Mark is an acceptable substitute when technical
limitations prohibit the use of the color versions.
Element
Color
Left circle
100% Black
40% Black
Right circle
outside circles
100% Black
The grayscale version of the MasterCard Brand Mark is an acceptable alternate for limited use by merchants
to communicate brand acceptance on sales receipts and one-color ads. The grayscale version must not
be used on cards, acceptance decals, signs, websites, and digital/online communications.
The grayscale version of the MasterCard Brand Mark is printed in Black ink only.
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Minimum Size
Because of reproduction limitations, a minimum size for the grayscale version of the MasterCard Brand
Mark has been created for print use. Standards provided for Minimum Size must be followed carefully.
Background Colors
The grayscale version of the Brand Mark only may be used on white or light-colored Background Colors
to ensure there is sufficient contrast between the background color and the Brand Mark.

Common Mistakes
Contact Us

12
Elements
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
The grayscale version of the MasterCard Brand Mark consists of four elements, whose
relationship must not be altered.
1. The MasterCard Interlocking Circles Device
The MasterCard Interlocking Circles Device, a registered trademark of MasterCard International
Incorporated, is a feature common to the MasterCard family of Brand Marks. This distinguishing
device enhances the visual link between our brands.
2
3

1/2 X
1/2 X
1/2 X
1/2 X
Minimum Sizes
Background Colors
Common Mistakes
NOTE: Unlike color versions of the Brand Mark, the grayscale version has no MasterCard
Drop Shadow.
Brand Mark Uses

The grayscale version
has no drop shadow

Depicting Cards
Common Mistakes
Contact Us
13
Grayscale Values
Brand Mark Overview
Color Versions
Elements
These standards should be used for grayscale reproduction of the MasterCard Brand Mark.
When technical limitations prohibit the use of the color versions, use the grayscale version of the
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Color Reproduction
The grayscale version reproduces in Black only. The left circle is 100% Black. The right circle is 40% Black.
symbol outside the right circle is 100% Black.
Background Colors
Common Mistakes
Element
Color
Left circle
100% Black
40% Black
Right circle
outside circles
100% Black
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
14
Minimum Size
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
To ensure the greatest legibility and impact at small sizes, a minimum size has been
determined for print reproduction of the grayscale MasterCard Brand Mark.
Minimum Size for Printing
The grayscale version of the MasterCard Brand Mark may not be reproduced in sizes smaller than
9.5 mm (0.375") in width. For single-color reproduction in sizes smaller than 9.5 mm (0.375") in width,
use the Solid or Outline Versions of the Brand Mark.
Minimum size for printing

9.5 mm (0.375") wide
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
15
Background Colors
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
To ensure high visibility of the Brand Marks, sufficient contrast between background color
For the greatest possible clarity and visibility, the grayscale version of the MasterCard Brand Mark
should appear against a white or light-colored background onlyone that offers adequate contrast.
This version of the Brand Mark must not be reversed out of a dark background or used against
medium-value backgrounds or patterns.
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
16
Common Mistakes
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
The Grayscale Version of the MasterCard Brand Mark:
1. Always must be reproduced in its entirety, using full-strength Black ink.
appear separately.

Grayscale Values
Minimum Size
Background Colors
1st Issuer
in Your Hands!
Elements
Common Mistakes
9. Must not be printed in tints of colored inks. It always must be printed in Black ink.

Elements
Minimum Sizes

Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
9
Contact Us
17
Solid and Outline Versions

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
The solid and outline versions of the MasterCard Brand Mark have the most varied
acceptable applications. Special care must be taken to understand and use these marks
correctly.
The solid and outline versions of the MasterCard Brand Mark were developed for use at very small sizes
and for limited one-color applications. These versions also may be used for special reproduction
methods like etching, embossing, or embroidering.
Elements
The solid and outline versions of the MasterCard Brand Mark include these four essential Elements: the
Interlocking Circles Device, the MasterCard name in custom lettering, the registered trademark symbols,
and the minimum free space area.
Solid version
Element
Color
100% color
Solid circles
MasterCard name
Knockout to background
inside circles
outside circles
100% color

The Match Color version of the MasterCard Brand Mark is preferred for reproduction in all print media.
The solid and outline versions of the MasterCard Brand Mark are acceptable alternates for limited use
by merchants to communicate brand acceptance on sales receipts and one-color ads. The solid and
outline versions must not be used on cards or acceptance decals and signs.
Minimum Sizes
Because of reproduction limitations, minimum sizes for the Brand Marks have been created for print
use. Standards provided for Minimum Sizes must be followed carefully.
Background Colors
The Brand Marks may be used on a wide range of Background Colors provided there is sufficient
contrast between the background color and the Brand Mark.
Outline version
Element
Color
100% color
Outline circles
MasterCard name
100% color
inside circles
100% color
outside circles
100% color


Depicting Cards

Common Mistakes
Contact Us

18
Elements
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
The solid and outline versions of the MasterCard Brand Mark consist of four elements,
whose relationship must not be altered.
1. The MasterCard Overlapping Circles Device
The MasterCard Overlapping Circles Device, a modified version of the MasterCard Interlocking
Circles Device, is a registered trademark of MasterCard International. This distinguishing device
enhances the visual link between our brands.


Minimum Sizes

Elements
Background Colors
2
3


Common Mistakes
NOTE: Unlike the color versions of the Brand Mark, the solid and outline versions have no MasterCard
Drop Shadow.
Common Mistakes
1/2 X
1/2 X
1/2 X
1/2 X
Brand Mark Uses

1/2 X
1/2 X
Depicting Cards

1/2 X
Common Mistakes
1/2 X
Contact Us
19
Solid and Outline Color

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
These standards should be used for solid or outline reproduction of the

Solid & Outline Reproduction
The solid and outline versions of the MasterCard Brand Mark may be reproduced in any single color,
preferably 100% Black.
Reversing These Marks
To make reversed versions of the solid or outline Brand Marks, select what is currently Black in the
artwork and convert it to White.
Background Colors
Common Mistakes
Element
Color
100% color or White in reverse
Solid circles
MasterCard name
inside circles
outside circles
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Element
Color
Outline circles
MasterCard name
inside circles
outside circles
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
20
Minimum Sizes
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
To ensure the greatest legibility and impact at small sizes, minimum sizes have been
determined for print reproduction of the solid and outline versions of the Brand Marks.
1. Solid Version Minimum Size
The solid version of the MasterCard Brand Mark may not be reproduced in sizes smaller than
6.4 mm (0.25") in width.
1 Solid version
Minimum size
6.4 mm (0.25") wide
2. Outline Version Minimum Size

The outline version of the MasterCard Brand Mark may not be reproduced in sizes smaller than
6.4 mm (0.25") in width.
2 Outline version
Minimum size
6.4 mm (0.25") wide
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
21
Background Colors
Brand Mark Overview
Color Versions
Elements
Match Colors
To ensure high visibility of the Brand Marks, sufficient contrast between background color
For the greatest possible clarity and visibility, the solid and outline versions of the MasterCard Brand
Mark must appear on backgrounds that provide adequate contrast.
Trapping Standards
Process Colors
RGB Colors
When the solid and outline versions print in a light color or reverse to White, they must appear on a
dark-colored background. When the solid and outline versions print in Black or a dark color, they must
appear on a white or light-colored background.
Solid version, positive
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Outline version, positive
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
22
Common Mistakes
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
The Solid or Outline Version of the MasterCard Brand Mark:
1. Always must be reproduced in its entirety, using full-strength inks.
appear separately.
1st Issuer
in Your Hands!
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements

Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
23
Brand Mark Uses

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Increasing customer awareness of the MasterCard family of brands requires consistent

presentation and communication.
Increasing customer awareness of the MasterCard family of brands requires absolute consistency in the
way several key elementsBrand Marks, cards, brand names, and correct languageare used in all
product, service, and media applications.
ANY BANK N AME
ATM Locator Guide

Over 800,000 locations!
1. Using Our Brand Marks

The MasterCard, Maestro, and Cirrus Brand Marks must appear prominently and
consistentlyin the correct order, in match color when possible, and at size, color, and frequency
parity with all other brands.
2. Using Our Brand Marks with Other Marks
When used with Other Brand Marks, it is essential that the MasterCard, Maestro, and Cirrus Brand
Marks appear at size, color, and frequency parity with those brands.
3. Depicting Cards in Communications
Actual or mock-up MasterCard Cards must display the entire Brand Mark and at least must be at
size, color, and frequency parity with other cards depicted.
1 Using our Brand Marks
New From
1st Issuer
Background Colors
Common Mistakes
Other
brand
Other
brand
Elements
2 Using our Brand Marks
with other marks

Minimum Sizes
Background Colors
1st Issuer
MasterCard
and Other
Acceptance Brands
Common Mistakes
Brand Mark Uses
Depicting Cards
Apply Today!

3 Depicting cards in
communications

Common Mistakes
Contact Us
continued on next page

24
Brand Mark Uses (continued)

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Increasing customer awareness of the MasterCard family of brands requires consistent

presentation and communication.
4. Using Our Brand Names
The MasterCard, Maestro, and Cirrus Brand Names must be used prominently and consistently in
all communications.
In any language,
its MasterCard
5. Using Correct Language

Consistent and Correct Language in communications reinforces customer awareness of the
MasterCard branded programs and services.
6. Using in Digital Wallets
While these standards apply to all of the MasterCard family of brands, some additional standards
apply to the use of the MasterCard and Maestro brands in Digital Wallets.
Consistent reproduction of the Brand Marks is vital for recognition. Common Mistakes can compromise
the integrity of our Brand Marks and reduce their impact among consumers. Do not use Brand Marks in
place of Acceptance Marks when communicating acceptance, unless technical limitations require the use
of either the grayscale, solid, or outline Brand Mark.
4 Using our brand names
Use your
Maestro card
at home
and abroad

Elements
5 Using correct language

Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
6 Using in digital wallets
Contact Us
25
Using our Brand Marks

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
The MasterCard, Maestro, and Cirrus Brand Marks must be represented accurately and
displayed consistently when used.
All materials that promote the MasterCard, Maestro, or Cirrus brands must display the appropriate
Brand Marks prominently, and in the approved sequence.
RGB Colors
1. Approved Sequence
If multiple Brand Marks appear together, the marks must be displayed in accordance with the
following horizontal or vertical sequence:
Minimum Size

1. MasterCard
Background Colors
2. Maestro
Process Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
3. Cirrus
The MasterCard Brand Mark always appears to the left of or above all other Brand Marks displayed.
2. Signifying Acceptance
Always use our specially designed, authorized artwork and standards for Acceptance Markscombined
marks which include a Brand Mark placed on the MasterCard Dark Blue Acceptance Rectangle in
order to provide a consistent neutral background for acceptance situations.
NOTE: Brand Marks must not be used to signify acceptance in any applications other than limited,
one-color exceptions. Visit www.mastercardbrandcenter.com for more information about
Acceptance Marks and one-color exceptions.
1 Approved sequence
2 Signifying acceptance

Minimum Sizes
Background Colors

Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
26

Brand Mark Overview
Color Versions
Elements
The MasterCard, Maestro, and Cirrus Brand Marks must be displayed at size, color,
and frequency parity with all comparable product marks appearing in the same
communication piece.
Match Colors
To Ensure Parity, Always Follow These Standards:
Trapping Standards
RGB Colors
1. Size parity with marks of similar proportions

When the MasterCard, Maestro, and Cirrus Brand Marks are displayed with the brand marks of
other brands, they must appear in a size at least equal to the largest brand mark displayed.
Minimum Size
In horizontal formats, the height of the Brand Mark must be at least equal to the height of the
largest other brand mark.
In vertical formats, the width of the Brand Mark must be at least equal to the width of the largest
other brand mark.
Process Colors
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Other
brand
2. Size parity with marks of different proportions

Size parity with marks of different proportions is determined by area. The area (height by width) of
the Brand Mark should at least equal the approximate area (maximum height by maximum width)
of the largest brand mark displayed.

Other
brand
NOTE: Never enlarge or reduce individual elements of the artwork independently of the others.
Always enlarge or reduce the artwork as a unit. Authorized artwork in approved combinations is
available for downloading at www.mastercardbrandcenter.com.
Other
brand
X
1 Size parity with marks of similar proportions
Elements
Minimum Sizes
Background Colors

Other
brand
Common Mistakes
Brand Mark Uses
Other
brand

Depicting Cards
2 Size parity with marks of different proportions

Common Mistakes
Contact Us

27
Using with Other Marks (continued)

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
The MasterCard, Maestro, and Cirrus Brand Marks must be displayed at size, color,
and frequency parity with all comparable product marks appearing in the same
communication piece.
3. Color Parity
When the MasterCard, Maestro, and Cirrus Brand Marks are displayed with the marks of other
brands, they must appear using the same level of color reproduction as the
other brands.

When other brands marks are reproduced in full-color, MasterCard, Maestro, and/or Cirrus Brand
Marks also must be reproduced in full-color. Use of grayscale, solid, and outline versions does not
represent color parity with full-color marks.
4. Frequency Parity
When the MasterCard, Maestro, and Cirrus Brand Marks are displayed with the marks of other
brands, they must appear in the same frequency as the other brands.
New From
1st Issuer
New From
1st Issuer
Other
brand
Other
brand
Other
brand
Other
brand
3 Color parity
New From
1st Issuer
New From
1st Issuer
Grayscale Values
Other
brand
Minimum Size
Background Colors
Other
brand
Other
brand
4 Frequency parity
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
28
Depicting Cards in Communications

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
When actual or mock-up cards are used, they must follow these guidelines and must be at
size, color, and frequency parity with other cards depicted.
MasterCard Cards
When depicting MasterCard, Maestro, or Cirrus cards, use an actual financial institution card or a
mock-up card approved by MasterCard. Card artwork is available to registered vendors and issuers
through the Card Design Standards System located at www.mastercardconnect.com.
1. Displaying Single Cards
When displaying a single card, the entire card face must appear and must not be distorted.
2. Displaying Multiple Cards
When displaying multiple cards, the entire Brand Mark must be visible on at least one of the cards
depicted.
1 Displaying single cards
2 Displaying multiple cards
3. Size, Color, and Frequency Parity with Other Card Products

All MasterCard, Maestro, or Cirrus cards must be depicted at Size, Color, and Frequency Parity
appearing in the same size, color, and frequency treatmentwith all other cards depicted in the
same communication.
Background Colors
Common Mistakes
Elements
3 Size, color, and frequency
parity with other card products

Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
The entire Brand Mark must

be visible on communications
with other card products

Common Mistakes
Contact Us
29

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
The MasterCard, Maestro, and Cirrus brand names must be used prominently and
consistently in all relevant communications.
The brand name(s) must be used at least once in all communications that promote the MasterCard,
Maestro, and Cirrus brands, respectively.
1. Using Uppercase and Lowercase Letters
The MasterCard brand name always must appear as one word with uppercase letters M and C,
with lowercase used for the remaining letters.
Background Colors
The Maestro brand name always must appear with an uppercase letter M, with lowercase used
for the remaining letters.
Common Mistakes
Minimum Size
Grayscale Version
The Cirrus brand name always must appear with an uppercase letter C, with lowercase used for
the remaining letters.
Elements
NOTE: The brand names should not appear in all uppercase letters.
Grayscale Values
Background Colors
2. Using Our Brand Names as Adjectives

In general, the MasterCard, Maestro, and Cirrus brand names should be used as adjectives, as in,
Use your ATM card wherever you see the Cirrus brand.
Common Mistakes
Minimum Size

Elements
Minimum Sizes
Background Colors
At a minimum, the brand names must be used as adjectives in their first or most prominent mention
subsequent to any use in the title, headline, signature, or cover page of a communication.
3. Using the Registered Trademark Symbols

The and/or trademark symbols (or their local law equivalents, as designated within the
respective sections of the MasterCard Brand Center located at www.mastercardbrandcenter.com)
always should appear after the first or most prominent use of the MasterCard, Maestro, and Cirrus
brand names on each page.
1st Issuer
You can use your
MasterCard card
at millions of
locations
worldwide.
1 Using uppercase and lowercase letters
Use your ATM

card wherever
you see the
Cirrus brand.
2 Using our brand names as adjectives
Common Mistakes
Brand Mark Uses
Use your
Maestro card
at home
and abroad
Depicting Cards
Common Mistakes
Contact Us

3 Using the registered trademark symbols
30
Using Our Brand Names (continued)

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
The MasterCard, Maestro, and Cirrus brand names must be used prominently and
consistently in all relevant communications.
4. Use with Other Brand Names
In all communications that promote more than one brand, the MasterCard, Maestro, and Cirrus brand
names always must be presented with prominence and frequency equal to that of all other brand
names.
Using The Brand Names To Signify Acceptance
The brand name also must be used whenever a reference is made to acceptance at the point of
interactionYou can use your MasterCard card at millions of locations worldwide.
Common Mistakes
Grayscale Version
Elements
Brand Name Translation

The names MasterCard, Maestro, and Cirrus may appear only in English. Our brand names must
not be translated into other languages nor appear in another alphabet.
4 Use with other brand names
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
31

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Consistent and correct language in all communications reinforces customer awareness of the
MasterCard branded programs and services.
1. Referring to the Global ATM Network
The global ATM network must be referred to as the MasterCard ATM Network accepting the
MasterCard, Maestro, and Cirrus brands.
2. Using Approved Program Names
When promoting a MasterCard branded program in a communication, the full program name must
be used, including the registered trademark symbol , and the generic term associated with the
trademark, such as the word card.
Your Access to Cash

All Around the World
The MasterCard ATM Network
accepting the MasterCard,
Maestro, and Cirrus Brands
Common Mistakes
1 Referring to the global ATM network
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
The [Bank Name]
Common Mistakes
MasterCard card
is here.

Elements
2 Using approved program names
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
32

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
Use these standards when displaying MasterCard product brands in digital wallets and
other mobile payments applications.
1. Minimum Brand Requirements
When a MasterCard product account number is represented in a digital wallet or other mobile
payment application, a full-color MasterCard BrandMark or a full-color image of a MasterCard card
must appear in proximity to the account representation in order to provide clear brand identification.
RGB Colors
Minimum Size
1. When activating an account
Background Colors
Common Mistakes
Grayscale Version
Elements
MasterCard product branding must appear in the following locations within the user interface (UI):
2. When selecting credentials/an account for payment

3. When viewing account details
4. When completing the use of credentials/an account in a transaction
Grayscale Values
Minimum Size
NOTE: Please be sure to use the RGB color version of the BrandMark for all on-screen applications.
Authorized artwork can be downloaded from www.mastercardbrandcenter.com.
Background Colors
Common Mistakes
Elements
All user interfaces are subject to MasterCard review and approval.
2. Using a MasterCard Card Image

A MasterCard card image may be used in lieu of the MasterCard BrandMark but still must appear in
the locations described above.
Minimum Sizes
Background Colors
1.A card image may be an exact replica of the corresponding physical card provided all MasterCard branding
elements are included and personalization elements such as account number have been truncated or removed.
Common Mistakes
2.A card image may be a generic representation of a MasterCard card provided all MasterCard
branding elements are sized and positioned per physical card design standards.
3.A card image may depart from conventional physical card layout and design. For example, a
square icon-style image could be used provided minimum brand mark size requirements are met.
Brand Mark Uses

Depicting Cards
Common Mistakes
Contact Us
Card images must conform to the following standards:
4.If the account is NFC-enabled, the EMVCo Contactless Indicator ( 3 ) must be included on the card image
or in close proximity to the card image. The Contactless Indicator must be at least 7.0mm (0.28") high
and must appear in a solid color that provides the best color contrast and legibility against the selected
background color. Optimal colors include black, white, gray or other neutral colors. The minimum clear
space around all four sides of the Indicator should be equal to the full height of the second semicircle
from the left (Contact your MasterCard Representative for more information).

Background Colors
Background screen colors must provide sufficient contrast to ensure clarity and visibility for the
BrandMarks.
33
Using in Digital Wallets (continued)

Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Consistent use of the Brand Marks in all media, including digital wallets, reinforces the
equity of the MasterCard family of brands.
4. Minimum Sizes
MasterCard BrandMark: Minimum final display width is 7.0mm (0.28")

MasterCard card image: Minimum final display width is 30.0mm (1.18")
NOTE: The above size specifications apply to 240dpi or greater device screens. On lower resolution
screens, larger brand artwork may be required to ensure reasonable legibility.
7.0 mm
30.0 mm
5. Non-color Devices
For devices not supporting a full-color screen or interface, all branding requirements apply with
the following exceptions:
1.For devices with a black and white screen or interface, the one-color MasterCard BrandMark or
card image may be used.
Pay Merchant
Select Account
My MasterCard
2.For devices that support text-only, the MasterCard name in text is an acceptable substitute
for imagery.
Use with Other BrandMarks
The MasterCard BrandMark must be presented at parity with all other equivalent brand marks depicted
in the digital wallet. For example, the MasterCard BrandMark must be at least as prominent as,
and appear in at least the same size, level of color reproduction, and frequency as all other equivalent
brand marks appearing in the same digital wallet.
My Maestro
Other
Back
1
4
GHI
Use with Other Card Products

All MasterCard cards must be depicted at size, color, and frequency parity with any other cards depicted
in the digital wallet.
All card images and user interfaces are subject to MasterCard review and approval.
ABC
JKL
DEF
GHI
GHI
MNO
PQRS
TUV
WXYZ
OK
ABC
ABC
JKL
JKL
DEF
DEF
MNO
MNO
PQRS
PQRS
TUV
TUV
WXYZ
WXYZ

Depicting Cards
Common Mistakes
Contact Us
34
Common Mistakes
Brand Mark Overview
Color Versions
Elements
Match Colors
Trapping Standards
Process Colors
RGB Colors
Minimum Size
Background Colors
Common Mistakes
The MasterCard family of brands are major assetsbrands known, trusted, and respected
worldwide. They always must be applied thoughtfully, carefully, and appropriately.
The Brand Marks:
1. Always must be shown at parityequivalent in size, level of color reproduction, and
frequencywhen used with other brand marks.
2. Always must be shown at size parity and in the approved sequential orderMasterCard,
Maestro, and Cirruswhen used together.
Other
brand
3. Must not be used on a background that does not provide sufficient contrast.
4. Must not appear within a partially obscured Brand Mark. The Brand Mark must be fully visible when
cards overlap.
The Brand Names:
Grayscale Values
5. Should not appear in all uppercase letters, nor in all lowercase letters. Uppercase and lowercase
is preferred. The and/or symbol always must appear after the brand name in its first or most
prominent use on a page. It also must be used once on every subsequent page of print.
Common Mistakes
Elements
Minimum Sizes
Other
brand
New From
1st Issuer
Elements
Background Colors
ATM Locator Guide

Over 800,000 locations!
Grayscale Version
Minimum Size
ANY BANK N AME
New From
1st Issuer
6. Must not be used without the generic product descriptor (i.e., card) when listing MasterCard
branded products.
4

In any language,
its mastercard
Electronic
Background Colors
New From
1st Issuer
Common Mistakes
Brand Mark Uses
Apply today for a

MasterCard and earn
double miles on your
first purchase!

Depicting Cards

Common Mistakes
Contact Us
35
Contact Us
Brand Mark Overview
Color Versions
Elements
Match Colors
If after reading the standards and searching the FAQs at www.mastercardbrandcenter.com,

you still havent found the answer to your query, please contact us in one of two ways.
Email the Brand Manager
ask_brand_manager@mastercard.com
Trapping Standards
Process Colors
RGB Colors
MasterCard Brand Hotline

1-914-249-1326
Minimum Size
Background Colors
Common Mistakes
Grayscale Version
Elements
Grayscale Values
Minimum Size
Background Colors
Common Mistakes
Elements
Minimum Sizes
Background Colors
Common Mistakes
Brand Mark Uses
Depicting Cards
Common Mistakes
Contact Us
36

Manual de Identidad de Master Card

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Manual de Identidad de Master Card

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BRAND GUIDELINES

MasterCard Brand Mark Standards

MasterCard Brand Mark Overview

3. Solid & Outline Versions

Brand Mark Uses

Using in Digital Wallets

1994-2015 MasterCard. All rights reserved.

When communicating I market MasterCard products and programs or I issue MasterCard

Match Color Equivalent

MasterCard Dark Blue

MasterCard Red C0/M100/Y100/K0

Process Color Equivalent

MasterCard Yellow C0/M40/Y100/K0

Brand Mark Uses

Avoiding Common Mistakes

MasterCard Yellow R255/G153/B0 #FF9900

MasterCard Dark Blue R0/G0/B102

1994-2015 MasterCard. All rights reserved.

2. The MasterCard Name in Custom Lettering

5 Minimum free space illustrated

5. Minimum Free Space

Using Our Brand Marks

1994-2015 MasterCard. All rights reserved.

MasterCard name White

MasterCard Drop Shadow

inside circles White

MasterCard Dark Blue or Black

Match Color Equivalent

MasterCard Dark Blue

Using Our Brand Marks

1994-2015 MasterCard. All rights reserved.

Step 3 (Acceptance Marks only)

(1) MasterCard Red and Yellow

MasterCard brand name

MasterCard Red and Yellow

Interlocking Circles trap to each and interior reverse out

to trap MasterCard Dark Blue

spreads to trap MasterCard Red.

Interlocking Circles spread

(3) MasterCard Red maintains

correct size and shape of

Decals and signs

Decals and signs

Drop shadow reverses out to

Drop shadow overprints

White, then prints 100%

Interlocking Circles in 100%

MasterCard Dark Blue.

MasterCard Dark Blue.

MasterCard Dark Blue. If Black, drop shadow overprints Interlocking

Circles in 100% Black.

Brand Mark Uses

1994-2015 MasterCard. All rights reserved.

MasterCard name White

MasterCard Drop Shadow Black (preferred)

inside circles White

or MasterCard Dark Blue

Printing a fifth color

Process Color Equivalent

MasterCard Red C0/M100/Y100/K0

MasterCard Yellow C0/M40/Y100/K0

MasterCard Dark Blue C100/M80Y0/K35

Downloading Authorized Materials

MasterCard Drop Shadow Black (preferred)