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the company was not able to widen the supplier base willing to implement CPFR?
10. Fords E-Business Strategy
a. In 1999, Ford built an integrated e-business strategy. Discuss the brief Fords
e-business strategy and its components that sought to transform the company
and help it gain competitive advantages. Evaluate its e-business strategy and
comment on the gaps if any.
b. One of the biggest challenges in online retailing is potentially explosive
channel conflict. What steps did Ford take to avoid such conflict?