SUMMER TRAINING PROJECT

REPORT ON

RADHE Renewable Energy

Development Pvt. Ltd.

1
 PREPARED BY

PAREKH NILDIP N.

ROLL NO - 34

“KNOWLEDGE GURUKUL INSTITUTE OF BUSINESS

MANAGEMENT”

ACADEMIC YEAR

2008 - 2010

GUIDED BY

MS. MILI THAKKAR

MR. JAYESH VACHHANI

SUBMITTED TO

SAURASHTRA UNIVERSITY, RAJKOT

SUBMITTED ON

5TH SEPTEMBER, 2009

2
 DECLARATION

I Undersigned, PAREKH NILDIP N., A Student of MASTER IN BUSINESS

ADMINISTRATION (MBA Sem-3rd) from KNOWLEDGE GURUKUL INSTITUTE
OF BUSINESS MANAGEMENT, RAJKOT, hereby declare that the project work
presented in this report is my own contribution and has been carried out under the
supervision of MS. MILI THAKKAR AND MR. JAYESH VACHAANI OF KGIBM.

I precisely assure you that this work has not been previously submitted to any other
University for any examination by any student.

DATE: -

PLACE: - RAJKOT
_____________________
(PAREKH NILDIP)
Signature

3
 ACKNOWLEDGEMENTS

“Education never ends but it is a Continuous Process” this famous quote, noted
by a French Philosopher, is on the top of my mind, while I am submitting this report.

As we know Management refers to “Manage + Men + T (Time, Task, etc.)”. We all

agree with this statement & wish to include that it would have been not possible to
complete this project without many people’s directly or indirectly help and support. I
am thankful to all of them.

First and foremost I am thankful to my guides MS. MILI THAKKAR AND MR.
JAYESH VACHHANI, who helped not only as guide but also as a friend. Only
because of their guidance I could finish my summer training project report.

I would also like to give my heartily thanks to MR. VIJAY

KALAVADIYA, Managing Director of RADHE RENEWABLE ENERGY
DEVELOPMENT Pvt. Ltd. who permitted me to make the project. I am
very much thankful to MR. VIJAY KALARIYA and PANKAJ SIR who
arranged all possible visits at RADHE.

I am glade thankful to all the staff members of RADHE RENEWABLE ENERGY

DEVELOPMENT Pvt. Ltd. and all my colleagues for their co-operation & their
valuable support.

Last but not the least; I am thankful to my family members and my friends who gave
me their blessings and inspiration needed to prepare this report.

I am pleased that I took training at RADHE RENEWABLE ENERGY

DEVELOPMENT Pvt. Ltd.

4
 PREFACE

There is a well Known Proverb That “The Practice Makes a Man perfect”. As per
this proverb one can become perfect only by practicing the theory. In this age the
theoretical knowledge is not sufficient. One also needs the practical knowledge to
survive in the market which is full of competition.

A diamond when taken out from a mine looks just like a piece of rock. But when it is
polished given a good shape, it becomes beautiful and valuable. Similarly, the talent
and ability of a student to perform is increased by practical knowledge. The prime
objective of practical training in M.B.A. Program is to make a student practically
conversant with the real working system of any organization.

In M.B.A. course, the students have a special and compulsory subject namely ‘A
Summer Training Project Report’ implied by SAURASHTRA UNIVERSITY. Under
this subject, students are required to visit one industry. The object behind this
subject is to develop students’ awareness about industrial field and business
structure and also to give the practical idea about the functioning of various industrial
organizations which may differ from theoretical knowledge which the students get
from their college.

So, to attain this objective and to have the outlook of all intricacies of
corporate world I have undertaken the Summer Training at RADHE
Renewable Energy Development Pvt. Ltd. I have tried my best and
have applied all my efforts, knowledge and sources available in this
summer training project report.

5
 TABLE OF CONTENT

NO. PARTICULARS PAGE

NO.

1. GENERAL INFORMATION 07

2. PRODUCTION DEPARTMENT 16

3. FINANCE DEPARTMENT 27

4. HUMAN RESOURCE DEPARTMENT 39

5. MARKETING DEPARTMENT 52

6. SWOT ANALYSIS 67

7. REVIEWS AND FINDINGS 71

8. CONCLUSION 72

9. BIBLIOGRAPHY 73

6
 1.
GENERAL
INFORMATION

7
 INDEX

PAGE
NO. PARTICULAR
NO.

1. COMPANY OVERVIEW 09

2. COMPANY PROFILE 10

3. HISTORY & DEVELOPMENT OF THE COMPANY 11

4. HEAD OF DEPARTMENTS 12

5. MISSION & VISSION 13

6. REGISTERED OFFICE 14

7. ORGANIZATION STRUCTURE 15

8
 COMPANY OVERVIEW

In the present economical revolution in world, to survive in the present

situation each and every industry needs to make implementation in their old style
manufacturing process or has to adopt new Energy efficient Technology.

Today, fuels are the back bone of every industry. As fossil fuel price in
worldwide is increasing day to day due to its high demand so non-conventional &
renewable energy technology is the only solution to survive, make more profit and
create eco-friendly environment.

The RADHE Group, founded by Dr. S. V. Makadia, is India's largest private

sector enterprise, with businesses in the energy sector. The flagship company,
RADHE Renewable Energy Development Pvt. Ltd. is the largest private sector
company in Metoda, India.

RADHE enjoys global leadership in its businesses, being the leading

manufacturer of Gasifier plant and Briquetting machines and enjoys successful and
satisfied customer base across the globe.

THE KEY TO RADHE’S SUCCESS:

• Value for the Customers

• Sound Business Concepts & Investment Philosophies

• Adherence to the Best Business Practices

• Strong Management Team

• Professional and Dedicated Organization

9
 COMPANY PROFILE

Company Name RADHE RENEWABLE ENERGY

DEVELOPMENT Pvt. Ltd.

Establishment year 1992

Type of Ownership Private Limited

Type of Unit Medium Scale Unit

Product Industrial Products

Working hours 9 Hours

Accounting Year March-April

1) Corporation Bank
Bankers
2) HDFC Bank

Promoter & Chairman Dr. S. V .MAKADIA

Mr. SANDEEP MAKADIA &

Directors
Mr. VIJAY KALAVADIA

Auditer H. JAMANADAS & co.

Email info@radhegroup.com

Total Products 2

Total Number of Employees 230

10
 HISTORY AND DEVELOPMENT OF THE COMPANY

The managing Director of Radhe Renewable Energy Development Pvt. Ltd.

Dr. S.V. Makadia started the company in 1992. Dr. S.V. Makadia tried so many
businesses but he failed in those. Then he joined the field of Renewable Energy.

Radhe Renewable Energy Development Pvt. Ltd. is the core company of

the Radhe group of companies located at Rajkot, Gujarat, India.

This Group’s main line of activity is research, development, manufacturing

and marketing of non-conventional & renewable energy equipments i.e. bio mass
gasifier, white coal, fluidized bed furnace.

Radhe Renewable Energy Development Pvt. Ltd. starts with producing of

‘white coal’. Then Dr. S.V. Makadiya expanding his business and started to
manufactured a huge Gasifiers plant.

Today Radhe Renewable Energy Development Pvt. Ltd. is the first and
foremost company in INDIA which enjoys the credit of developing and manufacturing
of Gasifer plants, which run on renewable fuel i.e. Biomass Briquettes or white coal.

Now the company is in a position to offer different size and types of Gasifiers
suitable for various applications with maximum efficiency and acceptable by quality
standards.

Interaction and communication with foreign companies engaged in similar

activities is also in the progress, which finally will result in sharing of technology for
mutual interests.

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 HEAD OF DEPARTMENTS

Mr. Sandeep Makadiya

DIRECTORS &

Mr. Vijay Kalavadiya

HR & ADMINISTRATION Mr. Vijay Kalavadiya

FINANCE & ACCOUNT Mr. Nilesh Makadiya

PRODUCTION Mr. Chiman Ukani

RESEARCH & DEVELOPMENT Mr. Kaushik Guradhariya

MARKETING Mr. Shailesh Makadiya

ELECTRIC Mr. Rupesh Chauhan

STORE & PURCHASE Mr. Haresh Changela

EDP Mr. Jayesh Popat

CONTROL & Co-ORDINATE Mr. G B. Bavishi

TECHNICAL Mr. Vimal Kalavadiya

12
 MISSION & VISSION

 To encourage and promote the Non- Conventional and Renewable

Energy Resources.

 To make India Self-depended in Energy Resources and reduce

Fuel Import.

 To utilize waste-land for Bio-mass cultivation.

 To create employment round the year.

 To enrich Earth’s resources with the winds of change creating

cleaner environment for the next generation.

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 REGESTERED OFFICE

RADHE RENEWABLE ENERGY DEVELOPMENT PVT. LTD

Plot No.2621/22,

Lodhika G.I.D.C., Kalawad Road.

P.O.Metoda,

Tal. Lodhika, Dist. Rajkot

14
 ORGANIZATION STRUCTURE

MANAGING
DIRECTOR
DIRECTOR

P.A

Administration Marketing Works Finance

Human
Planning and Production
Resource
designing
Department

15
 2.
PRODUCTION
DEPARTMENT

16
 INDEX

NO. PARTICULAR PAGE

NO.
1. INTRODUCTION 18

2. ORGANIZATION CHART FOR 19

PRODUCTION DEPARTMENT

3. PRODUCTS 20

PLANT LAYOUT 26
4.

17
 INTRODUCTION

“Production is Fundamental Function of the Company”.

Production is the basic activity of all the industrial units. All other activities
revolve around this activity. We can say that Production activity is nothing but the
step conversion of one form of material into another either chemically or
mechanically. The end product of the production activity is the creation of goods or
services for the satisfaction of human wants. The production activity is process by
which the goods are produced or utility enhanced.

“Production is an organized activity of converting raw material in to final

product.” Every process of converting raw material in to final goods is known as
production process.

Production department is lifeblood of company. Each and every company

tends to produce something. A product which produced by the company has specific
process.

A worker, technology, raw material, power, transportation are needed for

production. A product may be useful for market or industry after the process of
manufacturing had been done.

RADHE RENEWABLE ENERGY DEVELOPMENT PVT. LTD. is engaged in

manufacture and promotion of heavy machine. At present the unit is producing about
2 products, which comprises as under.

1) Bio-mass Gasifier System

2) Bio-mass Briquetting Plant

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 ORGANISATION STRUCTURE

PRODUCTION
MANAGER

Job Quality Supervisor

contractor Controller

Labor

19
 PRODUCTS

 Bio-mass Gasifier Plant

GASIFICATION is a process, which converts solid carboneous

material/fuel, waste material in to useful clean gaseous fuel called
PRODUCER GAS. And the plant is known as Bio-mass Gasifire plant.

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  GASIFIER TECHNOLOGY

The development of Bio-mass Gasification technology over the past 20 years

has significantly increased the use of various solid fuels & it’s a novel technology.
The Gasifier is essentially a reactor, where various complex physical & chemical
processes take place like Drying, Heating, Pyrolysing, Particle Oxidation & finally
reduction as it flows through it. The gas, which produces is know as producer gas.

 APPLICATION OF GASIFIER PLANT:

The Gasification technology has wide range of applications, notably in

Chemicals Industries
Ceramics Industries

Food Processing Unit

Rubber Industries

Paper & Pulp Industries

Pharmaceuticals

Various Dryers
Textile Processing Unit

Forgings Industries
Cement Industries

Other Industries where Heat

Rolling Mills
is require

21
  FEATURES & ADVANTAGES:
The bio-mass Gasifier system is capable for gasifying several types of solid
fuel such as wood, bio-mass Briquettes, charcoal, Indian steam coal, imported coal
at high efficiency.

• TECHNICAL FEATURES

− Low nox formation due to low flame temperature.

− Negligible Sox formation due to bio-mass as a feed stock.
− After combination of procedure gas ash and smoke
emissions are very negligible compare to solid and liquid fuel
combustion.
− Acceptability of range of carbonous material.
− Facility to switch over the online fuel change.
− Auto ash removal system.
− Low temperature & pressure during operation.
− Stable operation to maintain stability in end process.
− High standard safety precaution facilities and
automization.
− Emergency shut down facilities.

• ENVIRONMENTAL & SOCIO-ECONOMIC BENEFITS

− Worldwide environment friendly accepted renewable

technology.
− Environmental friendly & reduce green house gas
emission.
− Replaces fossil fuel & reduce oil import bill.
− Generate employment.
− Payback period 6-8 months.

22
  PROCESS
The essence of gasification process is the conversion of solid carbon fuels
into carbon monoxide by thermo chemical process. The gasification of solid fuel is
accomplished in air sealed, closed chamber, under slight suction or pressure relative
to ambient pressure. Gasification process occurring in general explained in this
section.

Gasification is quite complex thermo chemical process. Splitting of the gasifier

into strictly separate zones is not realistic, but nevertheless conceptually essential. A
gasification stage occurs at the same time in different parts of gasifier.

23
 In gasification, the combustion is carried out at sub-stoichiometric conditions
with air to fuel ratio being 1.5:1 to 1.8:1. The product gas thus generated during the
gasification process is combustible. This process is made possible in a device called
gasifier with a limited supply of air.

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  Bio-mass Briquetting plant:

MODEL : JUMBO-90

The Briquetting press is a ram type press designed for continuous heavy-duty
operation with two load wheels. One of the load wheels acts as a pulley, and driven
by the main motor through a flat belt forced lubrication is provided by oil lubrication
system which gives a longer life to the press.

 Key Features of the Project

• High Profitability.
• Excellent growth potentiality.
• Ready Market.
• Wide variety and easy availability of agro waste from
Various crops.
• Short gestation and quick returns.
• Employment Potentiality.
• Conversion of natural resources into Hi-tech energy &
Maintenance of ecological balance.

25
  Working of Briquetting plant

Briquetting plan works under the project “Best from West”.

User collects different type of agriculture waste and converts into
biomass fuel.

 Raw material

Major Agro - waste that can be used as raw material.

Ground shell Sugarcane waste Coffee husk

Wood chips Forestry waste Rice husk

 Final product

Final product from plant is white coal.

Looking at the success of the 2 models in operation, the company
decided on looking forward to expanding its products and services
abroad and started presentation of the Technology to underdeveloped &
developing countries to contribute further in the conservation of natural

26
resources and utilize agricultural waste to convert into non
conventional energy.

PLANT LAYOUT

“Plant layout refers to the arrangement of the physical facilities

such as machinery, equipment, furniture etc… with in the factory
building in such a manner so as to have quickest flow of material at the
lowest cost and with the least amount of handling in processing the
product from the receipt of material to the shipment of the finished
product.”

Plant layout is an important decision as it represents long-term commitment.

An ideal plant layout should provide the optimum relationship among output,
floor area and manufacturing process. It facilitates the production process,
minimizes material handling, time and cost, and allows flexibility of operations,
easy production flow, makes economic use of the building, promotes effective
utilization of manpower, and provides for employee’s convenience, safety,
comfort at work, maximum exposure to natural light and ventilation. It is also
important because it affects the flow of material and processes, labor efficiency,
supervision and control, use of space and expansion possibilities etc.

In Radhe Renewable Energy Development Pvt. Ltd. There is

production of giant machines so it is not possible to manufacture final
product and then transport it. Moreover all the work depends upon the
order. They divide the product in five parts, manufacture all that part,
transport it and finally they fit that plant on the desired spot of
customer. So there is a job-shop type of plant layout.

27
3. FINANCE
DEPARTMENT

28
 INDEX

NO. PARTICULAR PAGE

NO.
1. INTRODUCTION 29

2. ORGANIZATION STRUCTURE 30

3. FINANCIAL PLANNING 31

4. CAPITAL STRUCTURE 32

5. MANAGEMENT OF FIXED ASSETS 33

6. MANAGEMENT OF WORKING CAPITAL 34

7. RECIEVABLE MANAGEMENT 36

8. INVENTORY MANAGEMENT 37

9. MANAGEMENT OF CASH 38

29
 INTRODUCTION

It is said that, “Finance is the arms and legs of business “. A potential and
capable management can run the department very effectively. In finance
department, each and every decision should be taken in such a way that every pie of
money should be utilized in adequate manner.

In a modern business world, finance is considered as the “lifeblood of

business” without finance it is impossible to think even about single business
activity. So organizations must have large or extra ordinary management of finance
to compete other players. In simple words, finance management can be called
“simply a task of providing funds for an enterprise in achieving organization goal”.

Today finance management has a deeper meaning. The role of finance

manager is not limited to arrangements of finance only. But it holds a key position in
top management of companies.

In Radhe Renewable Energy Development Pvt. Ltd. Financial Department

is handled by mainly two types of persons, Auditors, and Financial planners.

30
 ORGANIZATION STRUCTURE

FINANCIAL
MANAGER

Auditor Financial Planner

Clerk
Accountant

Clerk

31
 FINANCIAL PLANNING

It is said that the most important task of financial manager is financial planning
and proper plan avoids problem of the future.

Finance is the function of organization which should be used in proper way.

There is always scare of finance in an organization. The financial manager should
have planning of finance. Each & Every company has financial planning for its future
plans. Financial planning is decided in the meeting of directors.

The basic purpose of financial planning is to make sure that adequate funds
are raised at the minimum cost and they are used wisely. It should be seen that
finance is neither excess nor inadequate.

Financial plan is essential for the organization and operation of an enterprise

and involves the following three basic steps:

• Determining financial objectives; both short term and long term

• Formulating financial policies such as capitalization, capital structure, source

of finance, investment of funds, dividend etc…

• Making adjustments and re-adjustment i.e. re-planning for removing defects

and ineffectiveness.

In Radhe Renewable Energy Development Pvt. Ltd. Dr. S.V.

Makadiya, who is managing director of the company, takes all financial
decision with help of C.A. he deals with the matters like long term
finance, source of finance etc.

32
 CAPITAL STRUCTURE

Capital structure decision is yet another important area under financial

management. Capital structure refers to the mix or proportion of firm’s permanent
long term financing represented by debt preference must ensure the maximization of
wealth of shareholders so even the capital structure decision must be taken in the
light of wealth maximization objectives. That particular mix of debt and equity which
maximizes the value of the firm is known as optimum capital structure in simple word
capital structure refers to the composition of capital.

Capital structure = Long term debts + Preference share capital + Equity

share capital + Reserves.

In Radhe Renewable Energy Development Pvt. Ltd. The capital structure

does not include any type of share capital. They have established their business on
the basis of their own capital. The capital Structure of Radhe includes also debts.

33
 MANAGEMENT OF FIXED ASSETS

Fixed assets are the tangible assets, which cannot be turned into cash on
short period of time. Management of fixed assets is the most important decision in
the field of finance for any organization and especially in RENEWABLE ENERGY
industry, which has its most of investment in fixed assets.

Fixed asset is the asset which is used for long time period. These assets are
not purchased for selling purpose but companies purchased it to use. Fixed assets
include land, building, machinery, furniture etc… These all assets are purchased for
long time period. To keep them for long time and to use it in best way company
requires managing it and the process of managing them is called Management of
Fixed Assets.

Radhe Renewable Energy Development Pvt. Ltd. Adopt capital

budgeting method for manage fixed assets. Capital budgeting of the
company is done by chartered accountant with help of chairman. They
include following three points in capital budgeting method.

 Forecasting expenditure

 Estimating available funds

 Selection of project

34
 MANAGEMENT OF WORKING CAPITAL

“Working capital, some times it called as net working capital. It represented by

the excess of current assets over current liabilities and identifies the liquid portion of
total enterprise capital, which constitutes the margin of buffer for maturing obligation
within the ordinary operating cycle of business.”

Working capital is most important part of any business unit. These should be
enough working capital in business. Generally working capital is considered as
different between current assets and current liabilities.

There are some sources of working capital management, which

can be explained as under:

 Long Term Working Capital:

The long-term working capital requirements include the initial

working capital and the regular working capital. The investment in the
regular working capital is almost of the permanent nature and requires
long term funds. Various sources for providing log term working capital
requirements are summarized as follows:

 Issue of Shares

 Issue of debentures

 Retained profits

 Sale of fixed assets

 Security from employees and from customers

 Term loans

35
  Short Term Working Capital:

Short-term requirements of working capital involve financing of

day-to-day business operations. Normally, the duration of such
requirement does not exceed a year. The sources of short term working
capital or seasonal working capital may be classified into two heads,
(a) Internal, and (b) External.

 INTERNAL SOURCES: Under this category, the sources of

working capital are tapped from within. The main internal
sources are:

• Depreciation Funds

• Provision For Taxation

• Accrued Expenses

 EXTERNAL SOURCES: An external source means the

sources providing finances for company’s working capital other
than those of internal sources. These may be enumerated as
below:

• Normal Trade Credit

• Credit papers

• Bank Credit

• Customer’s Credit

• Public Deposits

• Loans From Managing Director Or Directors

• Government Assistance

36
 Now, if we talk about Radhe Renewable Energy development
Pvt. Ltd. They are using Retained Profits, Term loans, and Sale of
fixed assets as a LONG TERM WORKING CAPITAL SOURCES and
Depreciation funds, bank credit, Loans from directors and managing
directors as a SHORT TERM WORKING CAPITAL SOURCES.

RECEIVABLE MANAGEMENT

In the present competitive scenario it is necessary for any type of companies

to provide credit facility to their regular customers to increase sales and to meet
competition. But it is also essential to receive the bills as speedily as possible.

Receivables are a direct result of credit sales. Credit sales id

resorted to by a firm to push up its sales which ultimately result in
pushing up the profits earned by the firm. At the same time selling
goods on credit, results in blocking of funds in accounts receivable.

Radhe Renewable Energy Development Pvt. Ltd. Takes some

part of money in advance at the time of receiving order and rest of the
part is collected at the time of delivery. They also provide 30 days
credit to its regular customer and also get 45 to 50 days credit from
suppliers.

37
 INVENTORY MANAGEMENT

Primarily executives in production, purchasing and marketing department take

decisions relating to inventories. Usually purchasing shapes Raw material policies &
production department, work in progress is influenced by decision of production
department and the production & marketing department executives shape finished
goods policies. The finance manager has the responsibility to ensure that inventories
are properly monitored and controlled.

Inventories constitute a major element of working capital. It is, therefore

important that investment in inventory is properly controlled, Inventory management
covers a large number of problems including fixation of minimum and maximum
levels determining the size of inventory to be carried, deciding about the issues,
receipts and inspection procedures, determining the economic order quantity, proper
storage facilities, keeping check over obsolescence and ensuring control over
movement of inventories. Risk and Costs associated with Inventory:

- Risk in Inventory:
Mainly there are three types of risks involved in Inventory Management, (1)
Price decline (2) Product deterioration, and (3) Obsolescence.

- Costs in Inventory:

38
 Costs involved in inventory are, (1) Material Cost, (2) Ordering
Cost (3) Purchasing (4) Transportation and Inspection (5) Accounting
(6) Setup costs.

In Radhe Renewable Energy Development Pvt. Ltd. production

is order base, so firm determines the working capital accordingly and
tries to utilize optimum level for raw material and parts of plant.

MANAGEMENT OF CASH

Cash is the most important factor in financial management. It is also the most
important current assets for the operations of the business. As because cash in
limited in every enterprise and it cannot be raised as and when one likes it.
Therefore it is desirable and available cash much be managed properly.

Even for finance manager, the Cash Management is the most important
function. It is the duty of the finance manager to provide adequate cash to each of
the units. For the survival of the business it is absolutely essential that there should
be adequate cash. It is the duty of finance manager to have liquidity at all parts of the
organization while managing cash. On the other hand, he has to ensure that there
are no funds blocked in idle cash.

In Radhe Renewable Energy Development Pvt. Ltd. All the cash

budgeting process handle by CA. they keep these records by preparing
cash budget. Moreover all the bank transactions are also maintain day
to day.

39
 4.HUMAN
RESOURCE
DEPARTMEN
T

40
 INDEX

NO. PARTICULAR PAGE

NO.
1. INTRODUCTION 41

2. ORGANIZATION STRUCTURE 42

3. TIME KEEPING SYSTEM 43

4. RECRUITMENT AND SELECTION 44

5. WAGE AND SALARY 46

41
6. TRAINING AND DEVELOPMENT 47

7. PERFORMANCE APPRISAL 49

8. EMPLOYEE WELFARE 50

42
 INTRODUCTION

In business each and every activity is done by man. Manpower is most

important power in any organization. It is necessary to use manpower in such a way
so that the maximum outcome can be obtained. The need of personnel management
in an organization is to get maximum output.

“Personnel management is planning, organizing, directing and controlling of

recruitment, development, compensation, integration, maintenance and separations
of human resources to the end that individual, organizational and social objectives
are accomplish.”

-Flippo

In the personnel management, man has to play a very important and

challenging job. No two persons are similar in mental abilities, tradition, behavior,
and sentiments etc… Though they have to work together by adjusting above things
to achieve an organizational goal and that is called an organization.

43
ORGANISATION STRUCTURE

H. R. MANAGER

Assistant

Clerk Receptionist Time kipper

44
 TIME KEEPING SYSTEM

It is often said that, “Time and Tide waits for no one”. Time management is
the most important factor for any organization. If you see flash backs of those
organizations who succeed, you will find that only those organizations succeed
whose time management was brilliant.

Now, let’s talk about Time keeping system in the organizations. What is the
Time keeping system? Time keeping system in the organization refers to the
Working Hours during which all the workers, employees and even top persons of
the organization including Board of Directors, Managers Etc… are gathered and
work for the common goal.

In Radhe Renewable Energy Development Pvt. Ltd. people of all levels

respect and give more importance to the Time Management. And they keep
separate registers for the purpose of Time keeping.

Time Keeping System of Radhe Renewable Energy Development Pvt. Ltd.

is as under:

SHIFT 9:00 am to 7:00

TIME pm
OFF DAY WEDNESDAY
LUNCH 1 hour 30
BREAK minutes

45
 RECRUITMENT AND SELECTION

 RECRUITMENT

Recruitment can be actually defined as “The generation of the application

for specific post”. Thus it is a searching of prospective candidates, a process of
getting potential employees who are willing to apply for the job in the organization.

“Recruitment is the process of searching for prospective employees and

stimulating them to apply for job in the organization”.

 There are main two sources for recruitment.

• Internal sources

• External sources

Radhe Renewable Energy Development Pvt. Ltd. has adopted both types
of sources for recruitment of the person. Radhe is concern with heavy machines. So
it requires both Skilled and Unskilled workers. For unskilled workers, they use
internal sources. They recruit unskilled workers on reference of current or previous
workers and for skilled workers and official staff, they use external sources. They
give advertisement in news papers and recruit employees.

46
  SELECTION

Selection is the process by which qualified personnel can be chosen from the
applications which have been offered to the candidates for the job. Generally the
selection procedure is managed by the HR Department of a particular organization
and they choose candidates who have some skills for a particular job and then they
place right candidate at the right place and at the right time.

Radhe Renewable Energy Development Pvt. Ltd. Following the selection

procedure which is stated below:

 Preliminary interview

 Application form

 Employee test

 Interview

 Reference check

 Appointment

 Placement

47
 WAGES AND SALARY

Wages and salary administration refers to the establishments and

implementation of sound policy and practical of employee’s compensation so that the
satisfaction of employees and employers is maximized.

Wages and salaries are reward of work for every employee. Wages and
salary should be rational and enough for employee’s work.

Basic purpose of wages and salary administration is to establish and maintain

effective wage and salary structure. Proper and regular wages and salary helps to
avoid industrial disputes, and increase moral of worker and efficiency of worker.

In Radhe Renewable Energy Development Pvt. Ltd. All the

labors and employee are given wage and salary at the end of month.
Moreover they also provide different allowances and bonus facilities.
On overtime hours they are giving double pay to their workers and
employees.

48
 TRAINING AND DEVELOPMENT

“Human resources are valuable assets. They should be preserve, maintain &
utilize properly. Training means a process by which the aptitude, skill, and ability of a
person to perform a specific job can increase”.

J.R.D. TATA

“Development is the long-term educational procedure; utilize the

systematic and organized procedure by which managerial personnel
can learn conceptual & theoretical knowledge for the general purpose.”

There are many workers work in the organization. Some of them are skilled
and some of them are unskilled. Hence, company has to give them special training,
practical knowledge etc. Training and Development is necessary to know about the
working conditions and techniques of the company.

Radhe Renewable Energy Development Pvt. Ltd. gives training to worker

by two methods:

 On the job training

 Off the job training

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  On The Job Training:

Through this method, the company provides training to workers by placing

them with some of the experienced persons for practical knowledge.

 Off The Job Training:

Through this method, the company provides training to office staff by

arranging lecture, conference or case study in factory premises or out of factory
premise.

In Radhe Renewable Energy Development Pvt. Ltd. they

arrange seminars on following.

 Stress management

 Time management

 Motivational

 Mind power

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 PERFORMANCE APPRISAL

Performance Appraisal is a continuous process whereby each employee’s

performance is to be assessed and systematically reviewed by his superiors and
guidance given to the employees to overcome in the short period and increase his
effectiveness in the job. The system is quite equal in various administrative decisions
as selection, training, promotion, transfer, increment, etc. by this way the
organization can make the best use of its manpower.

 Purpose of Performance Appraisal at RADHE

 Evaluation of Performance of work assigned.

 Plan for training & development need.

 Determined suitability for promotion

 Recommendation for salary review.

 To serve as a controlling/measure.

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 EMPLOYEE WELFARE

Human resource is the valuable assets of any organization.

Employee will work hard only when the employee are treated properly
and taken care by the management.

The management of Radhe Renewable Energy Development

Pvt. Ltd. provides many benefits to the employees which are as under.

 Medical Facilities:

Radhe Renewable Energy Development Pvt. Ltd. Has Tie up with

one private hospital and when any employee is sick and injured, goes to hospital and
gets the necessary treatment.

In case of accident, the company pays the full expenditure, incurred for the
treatment of workers. If the accident was occurred within the organization, while
worker was performing duty, the workers will get salary too for the days of rest
advised by the doctors.

 Leave facility:

 Festival Leave: All the employees and staff get festival leave.

 Sick Leave: The unit grants sick leave to the employees. He can take
leave for 20 days and time during a year.

 Casual Leave: Radhe procure 1 day as a casual leave.

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53
 Canteens Facility:

 Canteens facility is provided to office staff people.

 Three time tea provided for all the worker per day.

 Other Facility:

 Education facility to employee family

 Entertainment Facility

 Festival celebration

 Tour

 Yoga classes

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1. MARKETIN
G
DEPARTMEN
T

55
 INDEX

NO. PARTICULAR PAGE

NO.
1. INTRODUCTION 54

2. ORGANIZATION STRUCTURE 55

3. COMPETITION 56

4. MARKETING RESEARCH 57

MARKET SEGMENTATION, TARGETING,

5. 59
AND POSITIONING

6. PRICING POLICY 62

7. SALES PROMOTION 64

8. DISTRIBUTION CHANNEL 66

56
 INTRODUCTION

Marketing is the core part of any organization. Without marketing company

cannot sell their product in the market very easily. Generally, marketing includes
needs, wants, interests, tastes, preferences etc… There is a simple rule which
marketing follows that give only those things which consumer wants. In today’s world
customers are called “KING OF THE MARKET”. If you will not serve them what
they want, you will be thrown out of the market.

From the above paragraph we can say that, “Marketing is a social and
managerial process by which individuals and groups obtain what they need
and want through creating value and exchanging products with others.”

Since the marketing is the most important and core concept, Radhe
Renewable Energy Pvt. Ltd. work by keeping in mind this concept. They take care
about the customer’s needs and wants while delivering product to the customer.

57
 ORGANISATION STRUCTURE

MARKETING
MANAGER

Sales Communication Web

coordinator coordinator Marketing
executive

58
 COMPETITION

“COMPETITION LEADS COMPANY TOWARDS THE SUCCESS”

Competition plays a crucial role in any type of businesses. Competitors are

one of the company’s stakeholders. The main threat of any new company is the
threat of entry while enter into new market because of existing competitors. The
challenge which companies have to face during its entry into the new market is to
make their image on the customer’s mind and make them aware about their product.

Now let’s just imagine the market without competition. If there is no

competition, the company cannot know about their ability, qualities, and also
limitations. Companies will work without enjoy and only in one way i.e.
monotonously, if there is not any competition.

COMPETITORS OF RADHE

While company entered into the business of Renewable Energy, at that time
the concept of Renewable Energy was new for all. At that time, the company was not
facing any type of competition, but now when it is one of the best in the Renewable
Energy it is also facing competition.

The main competitors of RADHE are:

− JAY KHODIYAR RENEWABLE ENERGY DEVELOPMENT

− ANKUR SCIENTIFIC Pvt. Ltd.

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 MARKETING RESEARCH

Marketing research is essential from the viewpoint of knowing the consumer

needs and wants, and to satisfy them.

MARKETING RESEARCH Refers to,” The systematic gathering,

recording, and analyzing of data about problems relating to the marketing of
goods and services.”

MARKETING RESEARCH is a formal communication link with the

environment to provide accurate and useful information for better decision making.

The critical task of the Marketing Manager is DECISION MAKING. Marketing

Research helps by providing good information to help in decision making.

The information gathered during Marketing Research can help:

 Develop sales forecasts

 Design new products, based on customer opinion

 Create attractive packaging

 Guide advertising plans

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 MARKETING RESEARCH IN RADHE

Radhe Renewable Energy Development Pvt. Ltd. is doing marketing

research on continuous bases and applies following marketing research process
which includes:

1. Define the Research Problem

2. Determine Research Design and Data Sources

3. Develop Sample Design and Sample Size

4. Develop Measurement Instruments

5. Collect and Prepare Data

6. Analyze and Interpret Data

7. Communicate Results

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MARKET SEGMENTATION, TARGETING AND

POSITIONING

 MARKET SEGMENTATION :

“Dividing a market into distinct groups with distinct needs, characteristics, or

behavior who might require separate products or marketing mixes”.

 BASES FOR SEGMENTING CONSUMER MARKET:

• Behavioral Segmentation:

Segments based on actual behavior or product usage

• Demographic Segmentation

Segments based on demographic factors (e.g., gender, age,

income, education, etc.)

• Psychographic Segmentation

Segments based on state-of-mind issues (e.g., motives,

attitudes, opinions, values, lifestyles, interests, personality, etc.)

• Geographic Segmentation

Segments based on geographic location

 BASES FOR SEGMENTING BUSINESS MARKET:

• Type of Organization

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• Organizational Characteristics

• Benefits Sought or Buying Processes

• Personal and Psychological

• Relationship Intensity

63
  LEVELS OF MARKET SEGMENTATION:

 MARKET TARGETING:

“Market Targeting refers to choose the specific segment toward which a firm
directs its market efforts”.

 FIVE BASIC STRATEGIES FOR TARGET MARKET SELECTION:

• Single Segment Targeting

• Selective Targeting

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 • Mass Market Targeting

• Product Specialization

• Market Specialization

 MARKET POSITIONING:

“Market positioning refers to the place which the product occupies in

consumers’ minds relative to competing products”.

 POSITIONING STRATEGIES:

• Identifying possible competitive advantages

• Choosing the right competitive advantage

• Selecting an overall positioning strategy

• Developing a positioning statement

• Communicating the chosen position

SEGMENTATION, TARGETING, AND POSITIONING

IN RADHE

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 RADHE RENEWABLE ENERGY DEVELOPMENT Pvt. Ltd. possess more
than 60% stake of Renewable Energy’s market. And RADHE mostly provide their
products to the business customers. RADHE RENEWABLE ENERGY
DEVELOPMENT Pvt. Ltd. segment products according to their customer’s needs
and wants. After segmenting products according to customer’s needs and wants,
they target customers on the basis of segmentation and then they sell their products
to the customers. At last when targeted customers purchase their product, the
process is completed by making positive impact on customer’s mind.

In the time of their foundation they used to do mass marketing, but now with
the change of time they change their marketing style from mass marketing to target
marketing. And they got more benefit from target marketing.

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 PRICING POLICIES

In general, pricing refers to cost + profit. Price is the only element in the
marketing mix that brings in the revenues. All the rest are costs. Deciding the price of
any product or service depends upon the characteristics of that particular product or
service.

 Pricing policies includes following things:

 Selecting the pricing objective

• Survival
• Maximum current profit
• Maximum market share – penetration pricing
• Maximum market skimming
• Product quality leadership

 Determining the Demand:

• Price sensitivity
– Unique value effect
– Substitute awareness
– Difficult comparison
– End benefit
– Total expenditure
– Shared cost
– Sunk investment
– Price – quality
– Inventory effect

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 • Price elasticity of demand
– This determines the changes in demand with unit change
in price
– If there is little or no change in demand, it is said to be
price inelastic.
– If there is significant change in demand, then it is said to
be price elastic
 Estimating Cost:
• Fixed costs
• Variable costs
• Learning curve
• Activity based costing
• Target costing
 Pricing Methods:
• Markup pricing
• Target return pricing
• Perceived value pricing
• Value pricing
• Going rate pricing
• Sealed bid pricing
 Set Final Price

PRICES IN RADHE

In RADHE, as they are providing their product according to the customer’s

needs and wants, the prices are not fixed for any product. They can estimate the
price of the product only after receiving the order from the customer. It is impossible
for those companies, who manufacture big plants, to set standard prices.

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 SALES PROMOTION

“Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive

Techniques to Structure Sales-Related Programs Targeted to Consumers, Trade,
and/or Sales Levels that Generate a Specific, Measurable Action or Response for a
Product or Service.”

 Reasons for the Growth of Sales Promotion:

 Sales Managers are Under Great Pressure to Produce Results

Quickly.
 Sales Promotion Strategies Target Consumer, Trade, and The Sales
Force.
 Cost for Results In This Industry Are Relatively Low.
 Assessment of Sales Promotion is relatively easy.
.

 Objectives of Consumer-Oriented Sales Promotion:

 Obtaining trial and repurchase.

 Increasing consumption of an established brand.

 Defending current customers.

 Targeting a specific market.

 Enhancing advertising and marketing efforts.

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 SALES PROMOTION OF RADHE

If we talk about sales promotion in RADHE, they use to promote their product
by the way of e-mail, magazines, news-papers, posters etc… Though the demand
for their products is always high, they are giving advertisement to maintain their
reputation in the market. As we discussed above that their stake in renewable
energy’s market is above 60%, they promote their products to reach to the each and
every customers. They also use exhibition, shows, demonstration, free sample etc…
to promote their products.

Radhe Renewable Energy Development Pvt. Ltd. Appoint a

public relation officer to get an advantage of public relation. They make
the public relation by using following ways.

 Seminars

 Celebrating environment day

 Presentations

 Articles on renewable energy

 Publishing Message on-‘SAVE ENVIRONMENT’

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 DISTRIBUTION CHANNEL

 What is a Marketing Distribution Channel?

“Marketing Distribution Channel is a set of interdependent organizations

involved in the process of making a product or service available for use or
consumption”.

 Advantages of a distribution system

 Key external resource

 Takes years to build

 Significant corporate commitment to a large no. of firms

 Commitment to a set of policies that nourishes long term relationships

DISTRIBUTION CHANNEL IN RADHE

RADHE RENEWABLE ENERGY DEVELOPMENT Pvt. Ltd. follows a very

fast distribution channel.

There are four levels of marketing channels:

0 – Level Channel

1 – Level Channel

2 – Level Channel

3 – Level Channel

In Radhe Renewable Energy Development Pvt. Ltd there is ‘0’

level distribution channel.

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 SWOT ANALYSIS

 STRENGTHS

• Well-established workshop.

• Experienced Engineers under excellent supervision.

• Intelligent technicians and energetic team.

• Expert AutoCAD drawing Engineers.

• Own research and development center.

• Master technocrat advisers for critical solutions.

• Prompt after sales services.

• Quick delivery system (machinery & parts)

• Customer care attitude and fast proper resulting approach.

• Design, Development & Simulation facilities

• All types of fuels testing facility.

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 • Quality products.

 WEAKNESS

• Workers are not motivated at that level which company

wants in comparison with its growth. Though HR manager is
trying his best behind workers, still workers should be
motivated more.

• The unit is very much soft in time kipping system. Though

they make it more strictly, still they avoid taking steps
against employee who ignores the rule of time keeping
system.

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 OPPORTUNITIES

• As “Radhe Renewable Energy Development” enjoys

monopoly in Indian market, they can expand their business
in other countries by increasing exports.

• Radhe has own R & D department so they can increase their

sales by researching more and more.

• In Renewable Energy sector Radhe has more than 60%

stake still they should try to increase its market share.

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  THREATS

• A high price in comparison with their competitors is a main threat of the

company. It may result in losing the market share.

• Other threats are its competitors,

− JAY KHODIYAR RENEWABLE ENERGY DEVELOPMENT

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− ANKUR SCIENTIFIC Pvt. Ltd.

76
 REVIEWS AND FINDINGS

My visit to Radhe Renewable Energy Development Pvt. Ltd. has become

the one memorable thing as well as useful also. I never forget it and I really feel that
Radhe Renewable Energy Development Pvt. Ltd. is the NO 1 company in Energy
sector in India. The training helped me a lot to get the practical knowledge of the
organization. Every people, peon to manager, helped me to know the company and
also helped in preparing the project by providing sufficient information. It was a nice
experience and I’ll never forget it.

Radhe started their business in 1992 with very less capital and today it is
working as a Private limited company as a market leader of Energy Sector. From the
study of the company Radhe Renewable Energy Development Pvt. Ltd. we can
say that the future of the company is bright. If they’ll continue to provide best facilities
to the consumers, the consumers can be easily attracted towards the company &
they will able to get additional market share of Energy sector.

So here we can say that Radhe Renewable Energy Development Pvt. Ltd. is
an enterprise which expanded very well. If we see the success story of Radhe, we
can know that what they achieved and how they achieved and it also describes their
efforts.

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 CONCLUSION

After visiting Radhe Renewable Energy Development Pvt. Ltd. I feel very
glad that I had been part of it for some time. This visit gave me much practical
knowledge and a very good experience.

The unit is also enquired with the latest technologies and modern machines.
The staff and workers are also well organized and co-operative.

Looking to the unit’s properly and orderly management, I would like to give my
best wishes for each and every step they take for expansion and for attaining a
bright future.

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 BIBLIOGRAPHY

 Reference Books:

 Philip Kotler, Marketing Management

 Ashwathappa, Human Resource Management

 I M Pandey, Khan & jain, Prasanna Chandra, Financial Management

 Ashwathappa, Operation Management

 Websites:

 www.radhegroup.com

 www.marketingteacher.com

 www.scribd.com

 www.mbaclubindia.com

 www.caclubindia.com

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